Text | Tech Planet Chen Tong

Text | Tech Planet Chen Tong

At 10:30 in the evening, the Alibaba Xixi Park on the eve of the 618 event was still brightly lit. As soon as Shao Dong got off work, his cell phone rang. Seeing the landline number on the screen, he remembered that the headhunter had made an appointment with him at noon to introduce him to the job opportunities of Douyin e-commerce.

As early as the end of 2020, Shao Dong’s colleagues have successively joined BYTE’s new team in Hangzhou. In the operation team, he is the same as the P6 person. After the past, the general package salary increase was basically 30%-50%, which made him a little ticklish. He thought that if he was poached, maybe he could talk about a 60% increase.

However, the “big and small weeks” that ByteDance generally implements overtime make people hesitate. Among the former colleagues who have already moved to the TikTok e-commerce company, some are very happy, but some “recruitment is the peak, and there has been no growth since then.”

In the recruitment call, the headhunter introduced to Shao Dong like this: Traditional e-commerce is approaching the ceiling, and short video e-commerce still has development dividends. Moreover, the increase of e-commerce is in a wider overseas area, and the internationalization of Byte is booming, with offices all over the world, and the long-term opportunity of Byte’s e-commerce is overseas…

It’s not just bytes that come to dig people, but also Kuaishou, Pinduoduo, Didi, Meituan, and even Shopee, which has entered from Southeast Asia.

“Up to P9, down to P6″, overnight, Ali’s e-commerce business seemed to have become Amazon China in 2018, becoming a key target for companies to enter e-commerce. A battle for the defense of Alibaba’s e-commerce talents has kicked off. The most popular employer ever According to many headhunters recalling to Tech Planet, in 2016 and 2017, the entire Alibaba Group has introduced a large number of headhunting suppliers. At that time, the domestic headhunting industry had just entered a period of vigorous development, accompanied by the birth of a large number of start-up headhunting companies. These headhunting companies are looking for the most dynamic industry and the largest KA client in this industry with the greatest appetite. “Ali’s cooperation terms are more friendly to headhunters in terms of recommendation mechanism and ownership rights than byte terms,” a recruiter who has served Ali’s e-commerce and ByteDance told Tech Planet, “Ali’s business Supervisors and recruiting HR are also the ones I have seen most willing to share business logic in BAT, which can help headhunters better understand their positions.” According to the “2017 China E-commerce Development Report” issued by the Department of E-commerce and Information Technology of the Ministry of Commerce, the total number of employees in China’s e-commerce industry reached 42.5 million that year; and according to the statistics of the research group of the School of Labor and Human Resources of Renmin University of China, the Alibaba Retail Ecosystem 36.81 million jobs were created, which is equivalent to contributing nearly 87% of the total number of industries. According to Tech Planet’s understanding, Ali’s recruitment in the e-commerce sector can be divided into four battlefields according to the two dimensions of “domestic and international” and “B2B and B2C”. Each battlefield has 3 to 5 SGs (that is, Ali’s Recruitment of HR) check. Since it is necessary to connect internally with business officers, interviewers, and HRGs, as well as externally with applicants and headhunters, an SG must be equipped with 1 to 3 outsourced SAs (recruitment assistants) to complete the recruitment work. “At that time, the supplier pool of a business department was less than ten or as many as dozens. But for an SG, the true core supplier would not exceed 5 or even only 1 or 2 in the same period. “This model is similar to gold panning. After running water, see what can be deposited at the bottom of the supplier’s pool. Every year, Ali’s B2B and B2C business groups will hold headhunting supplier conferences in Hangzhou’s Binjiang and Xixi Parks to conduct supplier ratings and awards. In this digging contest, “some win by quantity, some win by attracting high-level key talents, and some are making contributions to difficult jobs such as technology, products, and international talents.” The wide-spreading net in recruitment has also made a large-scale public advertisement for the employer’s brand and image. Beginning in 2016, Alibaba has been named “Most Popular Chinese Internet Enterprise” by Universum for three consecutive years. It also ranks first in the list of China’s most attractive employers released by LinkedIn in 2019. External headhunting, internal push, and day and night farming of the internal “Taoku” team, coupled with the increase in newly acquired ecological companies (such as Ele.me), created an explosive personnel growth in Ali from 2017 to 2019, according to iiMedia data Central data show that in 2017, the number of Alibaba employees was 50,100; after just two years, the total number of Alibaba employees in 2019 has doubled to 102,000. Image source: iiMedia Consulting According to the “Talent Migration 2019” report released by Maimai, the flow trends of the three BAT companies in 2018 are: Tencent and Baidu’s talents are concentrated in Alibaba and Bytedance. At the end of 2018, the domestic talent supply has reached the point where it cannot meet the recruitment needs of Alibaba’s e-commerce. Some product and technical positions have begun to target the return of talents from large overseas factories. In 2019, Tang Xing (Hua Ming Pingchou) of the new retail technology business group-Tao Technology brought a number of his P9 to the San Francisco Bay Area to share technology on the theme of “Ali New Retail”. Tang Xing served as the director of the Shanghai R&D center at Google. He was the CTO of iQiyi before joining the Alibaba Tao department. The Alibaba e-commerce team hopes that his experience and background in Chinese and foreign companies can fill in the cultural differences in the process of “talent internationalization” . Participants in this event are mainly Bay Area Chinese engineers invited from multiple channels. “Many of you here see that the combination of domestic business and technology is very cutting-edge,” a Google engineer who was invited at the time told Tech Planet, “There was a recruitment team on site, and some mid-level and above engineers got offers at the time. , The salary given is even close to the level of the Bay Area.” Shanghai and Hangzhou, the containment of new and old rivals In Shanghai, 170 kilometers away from Hangzhou, the headquarters of Ali, a “dark horse” Pinduoduo became a spoiler on the e-commerce track. Pinduoduo’s financial report shows that as of the end of 2020, its number of active buyers reached 788 million, a year-on-year increase of 35%. During the same period, the number of active buyers of Alibaba was 779 million and that of JD was 472 million. “Our department is now hiring, and we will never look at people from Pinduoduo,” the SG of an e-commerce business team in Ali told Tech Planet. Behind this sentence is the sensitive red line of competition. “I have encountered many people who have not stayed in Pinduoduo for long and come to Alibaba e-commerce for interviews. Maybe they want to use this experience to talk about salary increases for themselves. The overall impression is not good.” Although it is a strong competitive relationship, there are still some people from the Ali e-commerce team who have gone to Pinduoduo. An employee of Pinduoduo told Tech Planet that his business team has a group of old Ali people, “The resume that makes us most interested in recruiting is also an employee from Ali e-commerce. The point of leveraging is, one is, the former In the past two years, there are few e-commerce companies to choose from in Jiangsu, Zhejiang and Shanghai. Second, in the remuneration package of Pinduoduo, there is a lot of cash and liquid assets, which is a selling point for Ali people who hold stocks.” If it is said that in Shanghai, Alibaba e-commerce is facing the digging of companies such as Pinduoduo, Meituan, Dewu, Shopee, etc., but also because of the pain point of “changing jobs in the city”, leaving many people in the headquarters of Alibaba in Hangzhou . Then, by 2021, the natural protection of geographical location has also been broken: Kuaishou and Byte, which have aggressively entered e-commerce, have successively moved their office and workplace into Hangzhou, the headquarters of Ali. As early as January 2019, BYTE announced that it would “formally join hands with the Future Science and Technology City” in Hangzhou, and at the same time released its technical business recruitment needs in Hangzhou on its official website. On June 12 this year, the “Plot No. 77 of Yuhang Group” at the core of the Future Science and Technology City was officially listed. Industry insiders told Tech Planet that the lot is likely to be sold to Bytedance in the first ten days of next month, as the byte in Hangzhou. R & D Center. The commercial building area of ​​the plot is 119,840 square meters, which is about twice the size of ByteDance Shenzhen Building. In March 2021, Kuaishou also announced the leasing of the entire office building in Hangzhou EFC Australia Center. The EFC Financial City officially issued a statement that “Hangzhou’s “standing Silicon Valley” is surging.” According to the Kuaishou insider, the Kuaishou e-commerce team newly moved into the EFC building will quickly expand from a few hundred to thousands. E-commerce business is speeding up. Where do e-commerce talents come from? The answer is self-evident. Some Alibaba employees found that the company’s drop-off point for the employee bus between Hangzhou and Shanghai had been posted by recruiters from Douyin and Kuaishou. It was just torn off today, and it will be re-attached again tomorrow with perseverance. “Nowadays, for the big Internet companies in Hangzhou, such as Byte, Kuaishou, and even Didi, as long as the e-commerce team is located in Hangzhou, Alibaba is the number one target digging company.” A Hangzhou headhunter introduced to Tech Planet Dao, their company has hundreds of consultants in Hangzhou, but they did not choose to cooperate with Ali. “Because of the cooperation, we can’t tap Ali’s people. Ali is now our largest talent pool.” When headhunting and digging people, they will use these words to persuade candidates from Ali: Now the e-commerce track is becoming lively again, it is the “first wave of bonus period” with the golden sign of Ali. Everyone is rushing to ask for it. , But in half a year, it may not be as popular as it is now. “It can be felt to be digged. Recently, many people from the company ran out for interviews, so that I was curious when I saw the vacant positions,” an e-commerce line HR said frankly. But at the same time, some HRs from the Central Taiwan Division also said: “I don’t feel anyone is leaving for the time being. Maybe the front-end e-commerce department has been poached a bit more seriously.” According to Tech Planet, people who have left can be roughly divided into three categories: the first category is those who have returned from overseas, the e-commerce site in Ali is not smooth, and the cultural temperament cannot be integrated; the second category is those who have been in Ali for many years Old employees, they are experienced, but they have encountered bottlenecks in their career development and want to go outside to see new opportunities; the third category is the most unwilling to see Ali, which is young people. The departure of young people is what Ali cares most about. Encourage the grassroots, solve the involution, and let the talents go longer “I’m a P5, and the salary increase recently gave me a monthly salary increase of 6000.” Peng Yang is a grassroots employee of an innovation team in e-commerce technology. He graduated with a master’s degree last year and recruited to Ali. This salary increase also confirms other Ali employees’ interpretation of the recent trend: Ali should stabilize and motivate P5-P7 grassroots employees, “6000 is nothing, some P6 colleagues’ monthly salary even directly increased by 10,000, or total The package is increased by 50%.” Employees at the grassroots level are easy to belittle themselves and are the easiest to be poached. Unexpectedly, they themselves are the seedlings of the “young and high potential” that the company wants to protect the most. Some groups that are not in the outlet business often fail to recruit a new person for a month. In Peng Yang’s view, if they leave, the impact will be even greater than the impact of a P9 resignation. “When some P9s did not come here before, we can do it by ourselves, and we can iterate and deliver normally. Some high Ps come over. It harvests the fruit.” The shortage of manpower in basic-level positions has even affected the resignation of other colleagues. According to Peng Yang’s recall, a P7 colleague resigned three times last year: the first time, he had already gone to the new company, and the company sent a close colleague to persuade him to come back; the second time he resigned, the company persuaded him to wait for a while. Time; I didn’t leave until after the Spring Festival this year. In the same bonus pool, employees with P8 and above are more likely to feel that this year’s performance bonus is flat. “The weight of the bonus pool has been put on the total package of P5-P7. A lot of P6 has risen to P7.” An Alibaba e-commerce business line HR told Tech Planet, “There are many ways to meet the expectations of grassroots employees for salary returns and promotion routes, but they will not reduce the standard and difficulty of promotion. We did not have a meeting to discuss specifically. , How to specifically do such a “talent defense war”.” According to Alibaba’s internal HR, the core of the so-called “talent defense war” is not simply to prevent being poached at the moment, but to ensure that the corporate talent echelon is iterated to a healthier “dissipative structure”. Dissipation is a thermodynamic concept, which refers to a non-equilibrium open system that needs to input energy and matter from the outside, such as a flowing river, in order to maintain a new orderly structure. In the Alibaba e-commerce business team, some HRs seem to have positioned two entry points to solve existing problems. One is to solve the involution of the “shoulder”. Like Peng Yang’s team, there are five or six P9s under P10, four of which are technology. Multiple high Ps are crowded under the same business. The result may be competition with each other and excessive redundancy of product functions. Usually, P8, which has been in Ali for many years, combined with the stocks accumulated in the early days, the total annual salary is at least 2 million or more, and P9 can exceed 5 million. Even the current offers from Byte are difficult to catch. “So you see, the case of its practical competition agreement to’chase and kill’ retired old employees is rare here in Ali. Ali has such talent confidence and company mindset, and I hope that they will still be’classmates’ in the future.” Corresponding to the absence of interception when the old Ali leaves, is the increase in the scale of school recruitment. Not only has the frequency increased to every month of the year, the types of positions recruited by the school have also expanded from the only technical positions in the past to business positions such as products and markets. The second is the need to tear off the labels of “PUA Big Factory” and “996 Fubao Company” in the minds of young people. In 2019, when the recruitment boom is booming, young people who get offers from major factories will also give priority to Ali. “Now they may give priority to byte. This is what really worries Ali.” “You have to accept the fact that it is no longer the most popular employer for fresh graduates before you can actively make changes.” The HR who proposed the solution admitted frankly that there were many old Ali interviewers in the past who also acted more arrogantly in the interview. It is also often faced with the pressure of complaints from both sides: the applicant is dissatisfied with the interview and failed, and the interviewer will challenge the quality of the resume. “Now, the focus of the entire foreign recruitment is shifting from high P to P5-P7 groups, and no longer specifically looking at overseas backgrounds. There are indeed people who have long-term development in the returnees who joined Ali in the middle, but many still use Ali as a short-term springboard. People with this mentality will start to feel tormented during the landing period.” Image source: “Talent Flow and Migration 2021” by Pulse Data Research Institute (Statistical caliber: net inflow = inflow talent-outflow talent) From the data point of view, Ali still maintains a “high outflow, higher inflow” talent throughput to ensure that the net inflow of talents is still ranked in the top two in the industry. Cultivating the long-term development of talents may be the core magic weapon for Ali in this battle for e-commerce talents. Peng Yang told Tech Planet that before interviewing Ali, he had also faced the position of BYTE. “At that time, I asked the final director-level interviewer what BYTE’s training plan for me was, and he introduced me to him. He was promoted for a short period of time, but when I asked, “What’s next,” he couldn’t tell why.” In this regard, Ali’s HR also feels the same when communicating with peers. In Ali, HR needs to understand the business and be able to drive the business. “But my HR friends at BYTE told me that their daily work is more monotonously searching for treasury, interviewing, and making phone calls. The mechanized work accounts for a relatively large amount and it is impossible to see the entire closed loop. This is related to the company’s delineated responsibilities. It is not the ability of the individual to change.” Ali has allowed them to see a deeper accumulation in the accumulation of systematization and methodological distraction. Faced with the actions of several other Internet giants coming to Hangzhou, and the aggressive advancement of Byte and Kuaishou on the e-commerce track, Ali remains optimistic. For Ali, now that there are more competitors, there is more urgency to innovate internally. As an Ali’s HR said, “Think about it another way: the more players there are, the more people are willing to consider the city of Hangzhou. Being stared at and digging means that the people we have cultivated are really good.” (Note: At the request of the interviewee, Shao Dong and Peng Yang are pseudonyms in the text.) Source: Tech Planet Original title: Shake fast to encircle Ali’s base camp, not letting go of the most popular e-commerce merchant

In the past, Dam Vac (Vinh Phuc) had many fish and shrimps, and the inhabitants of the lagoon were proficient in fishing. Dam Vac has a village called Moi village. The whole hamlet is on a promontory like a peninsula in the middle of a lagoon. The whole village has only 5.7 shack roofs. The greatest assets are the boat and the nets. Every day, children wrap clothes in raincoats and swim to the shore to go to school. You guys enthusiastically taught us how to catch lots of fish. Some of us from To Hieu secondary school came back to Cau Phao, two friends from Moi hamlet looked at the lagoon, looked up at the sky, and watched the treetops sway in the wind. Suddenly a friend shouted: Go immediately get a big basket to catch fish. Sure enough, about half an hour later, schools of fish swam back and forth and rushed at each other, racing to jump ashore. I have never seen a fish jump like that. Everyone competes to collect fish. An old woman shouted: “Don’t make the fish jump”. But after seeing too many fish, she also gave up the taboo and rushed to catch fish. In the morning, our children did not study, we went fishing. I fished forever but the fish did not catch the bait. The brother sitting next to him kept jerking. My grandfather told me that my long-shouldered son only went to work as a student, and his younger brother killed fish. At noon, some of us went to catch boys. The mussels of the Vac lagoon were very large, at first we kept carrying the plastic pot, pushing the pot while stepping on the mud to fumble. When you see a boy, you dive down to catch it. Later, the friends in Moi village taught how to catch with a stick. Choose two bamboo sticks to tie the rope, the two boys pull the rope on the bottom of the dress. Seeing that there are mussels and fishes, they quickly dive down to catch them. It only takes about two hours to fill the pot of mussels. Hai’s friend from Vien Nine is very good at catching. According to Dan Khai Quang, those who live far away from the lagoon also went to catch them. In the afternoon, we invited each other to the banks of the lagoon with many caves to fish for rice husks, and in the afternoon my brother and I caught dozens of fish. Every child is fat. At dusk, both the boys and girls of the brick village invited each other to go fishing for shrimp. The fishing rod is just a small bamboo branch, the fishing line is a white thread, and the hook is a bent bicycle brake line. Big and delicious crayfish, you can even catch the back of the basket. There are many ways to fish with nets, fishing nets, cymbals… Many households live by fishing. Why in the old days (in the 60s and 70s of the last century) shrimp and fish were so plentiful and delicious. Oh, when I go home, I wish I could be like the old days!

Resources: – 2 lipton tea bags filter bag – 300ml boiling water – 20g sugar (about 2 tablespoons) – 1 can of canned lychee or 10 lychees. – 1 cup of ice Making: – If it is lychee, remove the pulp and separate it into a bowl. – If it is a can, peel it off and pour it into a bowl. – Tea bags, sugar, boiling water in a cup (big glass) incubated for 10 minutes to infuse the tea into the water. – Then remove the filter bag, use a spoon to stir the sugar. – Pour ice, lychee, and tea into the shaker, cover and shake vigorously until the water is foamy. – Pour the lychee tea into a beautiful decorative glass and enjoy. Peach orange lemongrass tea Trà Resources: Yellow orange: 1 fruit Tea bags: 2 packs Fresh lemongrass: 3 plants Peach syrup: 40 ml Orange syrup: 20 ml A few pieces of pickled peaches Making: Step 1: Choose a yellow orange that is both beautiful and fragrant, although the water is not much, cut the orange in half, cut the areca half in half, and squeeze the other half to get the juice.
Step 2: Lemongrass leaves the old leaves, withered leaves, cut the root, smash and then put in the pot to cook to get water. Leave 1 tree for decoration
Step 3: Cut pieces of boxed peaches, soak tea bags in 1 cup of hot water. Step 4: Prepare a tall glass, put lemongrass juice and tea in. Add the juice of ½ orange. Add peach syrup and orange syrup to the glass and stir well with a spoon. Step 5: Add ice cubes, sliced ​​oranges, peach pieces and a lemongrass tree, stir well to complete. kumquat tea Resources: Lipton tea filter bag: 1-2 bags
Choke: 3 fruits
Honey: 10ml
Sand sugar: 30gr
Salt, ice cubes, boiling water
Tools: shaker, spoon, glass, straw…
Making: Step 1: Brew tea You put 2 Lipton tea bags into the teapot, then pour some boiling water into the pot to wash the tea first and discard the water. Next, you add boiling water to brew tea, about 100ml. Incubate for about 5 minutes. Step 2: Make the syrup Squeeze: squeeze out the juice, remove the seeds. Then, you add in the juice of granulated sugar, honey, salt and stir the mixture. The above quantity is for 1-2 cups of kumquat tea. If you do a lot, increase the quantity accordingly. Step 3: Make delicious kumquat tea Next, you use the shaker to make kumquat tea. You pour about 60ml of kumquat tea into the shaker, add ice cubes, and the syrup mixture in step 2. Shake the mixture well so that the tea is foamed and the ingredients are well blended. Finally, you pour the kumquat tea into a cup and add thinly sliced ​​kumquat to the tea cup to enhance the natural flavor. Passion fruit tea Resources: 4 bags of black tea or black tea 500 ml Boiling water 250 gr Passion fruit flesh 50 gr Sugar 480 ml Filtered water Ice Making: Brew tea bags with 500ml of boiling water for about 2-3 minutes, then remove the filter bags and let them cool. You can choose any type of tea bag you like, be it black tea or black tea. Black tea is the best. Passion fruit flesh is filtered through a sieve to get the juice, try to filter carefully to obtain about 160ml of juice. You can put the flesh of the fruit into a blender and grind it for about 2-3 beats so that the fruit pulp clings to the seeds and peels off, obtaining as much juice as possible. Note, to get the most passion fruit flesh, you need to pay attention to how to choose, buy and store passion fruit. Mix the passion fruit juice with the filtered water, stir in the sugar (if not sweet enough, you can add sugar) and then put it in the refrigerator. When the brewed tea on top has cooled, add ice cubes and also store it in the refrigerator. Put ice cubes in a cup, pour tea into 1/2 cup, pour passion fruit juice in until the cup is full. Xiao Bao (Synthetic) Photo: Collectibles

1. Air drying: First, you should dry your hair with a towel and loosen the strands to avoid tangles. Then you let your hair dry in the air or use wind. If you want to speed up the drying time, part your hair evenly. This allows more air to reach the hair surface. Image: Cosmopolitan. 2. Shake your hair is a way to remove moisture from the hair. You should lower your head and use your hand to hold the base of the hair to shake. This movement helps air circulate around the hair strands. It also helps the hair dry faster than if the strands were stuck together. Image: Yepida. 3. Use a dry towel: Due to the volume at the root of the hair less exposed to the air, you should choose a soft cotton towel to dry. Using ordinary towels can cause hair to tangle and break. You should not use a towel to rub your hair too hard because it can damage the cuticle. Image: Vita4you. 4. Wrap a towel around your hair: You should choose a microfiber towel to wrap your hair. Leave in the towel for about 10-15 minutes, your hair will be dry and softer. Alternatively, you can replace the towel with a cotton t-shirt. This will dry the entire hair without friction, thereby creating bouncy curls. Image: Turbie Twist. 5. Use your fingers helping hair to dry quickly is the most common way that women do. Starting at the ends of the hair, untangle and release each strand. You need to use your fingers to untangle from the ends to the ends of the hair. This reduces the amount of water in the hair, allowing more air to reach the hair surface. Image: Hochu. 6. Comb your hair with a wide tooth comb: Hair experts say you shouldn’t comb your hair while it’s wet. Instead, detangle your hair starting at the ends and comb through the roots with a wide-tooth comb. This helps keep curls in place and reduces damage to wet hair. After combing, the hair strands are separated and exposed to more air. Image: Byrdie. 7. Mousse: The alcohol in the mousse helps your hair dry faster. After letting your hair dry, divide the curls into 4 sections and tie them up. After about 30 minutes, remove the buns to get bouncy curls. Image: Vogue. The most common mistakes when styling hair The daily bun way can make girls look less attractive. Just spend a few more minutes and you will see the difference.

Earlier, the “Double Ponytail Elastic Shake” video swept the Internet. Internet celebrities have tied up their double ponytails, put on cute Lolita suits and jumped up and down in front of the mirror. The jumps were very small, but the BGM was so magical that the entire video was quite similar “Upper”.

At this time, some netizens pointedly pointed out that the video action of “Double Ponytail Elastic Shake” was very suggestive. Many male netizens understood the connotation at a glance, but some female Internet celebrities pretended to be ignorant of the hot spots at this time, and it was really ugly to eat.

What is even more unacceptable is that Xiao Wanghong Wanzimei also joined the challenge of “double ponytail elastic shake”. The young and ignorant Wanzimei naturally doesn’t understand what it means to shoot this kind of video, and her parents can’t shirk the blame.

After finally waiting for the “double ponytail elastic wave” wind to stop, who would have thought that short video platforms have encountered vulgar challenges recently? You must know that the trend of the Internet will greatly affect immature netizens, and vulgar challenges frequently come out of reality. People worry.

On June 14th, some netizens discovered that many Internet celebrities actively invited Ying to join the challenge of “back view kill” and “waist-to-hip ratio”. Netizens’ accusations hit the nail on the head: these Internet celebrities dare to put their imagination and creativity in other areas. A lot has been done for a long time.

In the video, these Internet celebrities were showing off their prosperous beauty at first, and then they showed their sexy waist-to-hip ratio and back view as soon as the camera turned. I have to say that the figure of the Internet celebrity who dares to participate in this challenge is really impeccable, and the waist-to-hip ratio is perfect. Everyone can’t help but call “goddess” from the back.

The Internet celebrities who participated in this topic have all received good traffic. When some netizens admire their proud body, many netizens also discovered the “splendid spot” among them.

Netizens pointed out that this video is a proper “boyfriend’s point of view”, which has a foul connotation. Some netizens said that many foul-smelling male netizens would still shamelessly comment after seeing similar videos: “Why don’t they move their heads?”

In fact, the initiator of this topic was originally just showing his fit body, but some Internet celebrities have distorted the meaning of it, so that the entire video is getting more and more biased, and now it has reached the point of “fascinating men”.

Netizens found that the actor Chai Wei also joined the challenge of “waist-to-hip ratio”. Although Chai Wei is not well-known, she can at least make the audience feel familiar. She starred in “Scary Step by Step”, “Biography of Miyue”, and “Prince Prince”. Dramas such as “The Story of a Concubine’s Promotion” have achieved good response.

In addition, Chai Wei was born as a child star, making it easier for netizens to notice. Seeing that Chai Wei is also following the trend to shoot this foul-smelling video, everyone’s disappointment is self-evident.

“Soft pornography” cannot be clearly defined in just a few words. Some netizens are willing to call it “art”, while others find it difficult to agree.

It can be seen that many of the Internet celebrities participating in the video challenge are selling fantasy by showing their prosperous beauty and beautiful body. Not all participants are “uneasy and kind” to attract the attention of male netizens, or they may just simply rub hot spots. . This shows that the next time an internet celebrity follows the trend and shoots a video, he must keep his eyes open and discern what to do and what not to do with his heart.

Screenshots According to the CNA , the 356m high SEG Plaza building began to shake at 13:50 ‘, causing people inside to panic and flee, while passersby gasped in surprise. Local media reported that the building was cordoned off at 2:40 p.m. SEG Plaza, completed in 2000, is home to various commercial centers and offices in the heart of Shenzhen – one of China’s fastest growing cities. Local officials are investigating what caused the building to shake, although no earthquakes have been recorded. Source: CGTN SEG Plaza is the 18th tallest tower in Shenzhen. Chinese authorities last year extended a ban on the construction of skyscrapers taller than 500m, after the order was enforced in some cities such as Beijing. Five of the world’s tallest skyscrapers are located in China, including the world’s second tallest, the Shanghai Tower, at 632m. Building collapses still happen occasionally in China, where lax construction standards and rapid urbanization have led to hasty construction. Last May, a five-story hotel in the southeastern city of Quanzhou collapsed due to poor construction, killing 29 people.

The SEG Plaza tower – the symbol of the city of Shenzhen – was sealed off after a strong shaking occurred. (Photo: AFP) On the afternoon of May 18, one of the tallest towers in China had to be evacuated after suddenly shaking violently, causing many people to panic and flee. France’s AFP news agency, citing local media, said the nearly 300-meter-high SEG Plaza tower in Shenzhen city began shaking from about the afternoon of May 18 (local time), causing many people inside to evacuate. The tower was sealed closed nearly two hours later. Shenzhen authorities said the city did not record the battle earthquake any at that time. The cause of the incident is currently under investigation. Tower SEG Plaza – the symbol of the city of Shenzhen, completed in 2000. This is where the headquarters of Shenzhen Electronics Group (SEG). In skyscrapercenter.com’s ranking of global tower heights, SEG Plaza is the 104th tallest in China and 212th in the world. In 2020, the Chinese government banned the construction of skyscrapers taller than 500m, instructed architects, urban planners and developers to “emphasize Chinese characteristics,” and did not grant construction permits. Build simulations of landmarks around the world. Five of the world’s tallest towers are located in China, including the world’s second tallest building, the Shanghai Tower with a height of 632 meters. Last May, a 5-storey hotel requisitioned as a quarantine place for COVID-19 epidemic prevention in Quanzhou city collapsed due to poor construction, killing 29 people.

Cao Mai Quynh Trang’s account posted pictures of many homemade rice trays on social networks, attracting nearly 20,000 times to express their feelings and many positive comments. The fried, stir-fried, soup, and vegetable dishes are all beautifully presented. In the photo, gourd soup cooked with shrimp, kimbap, deep-fried herring, squid with meat, wild vegetables, fried fish cake with garlic sauce is a suggestion to start a new week you can refer to. Sharing with Zing, Quynh Trang said that the epidemic situation was complicated, her work was interrupted, so she had a lot of time to cook complicated dishes and take care of each meal. Cham island’s rock crab, wild vegetables, amaranth soup cooked with shrimp, fragrant stir-fried beef, eggplant, and fish sauce are decent, attractive to family members. Stir-fried bamboo shoots, spicy shrimp and fish, sour fish soup are not too difficult to cook but still ensure nutrition. To make delicious spicy shrimp rim, this account suggests frying the pork belly, dropping the shrimp and stirring until crispy, then seasoning with fish sauce, sugar, chili pepper, green pepper… Stir for a while until absorbed. seasoning is fine. Her husband and children love to eat at home, so over the years, despite working in different jobs, Trang still tries to arrange time in the kitchen. The diet combines high-zinc shaken beef with sour soup with crab cakes, ramen with tendon, egg salad to help increase resistance during the Covid-19 epidemic season. This housewife’s cooking ideas often come from watching TV, surfing the Internet. “When I see something strange and attractive, I usually save the recipe and try it the next day.” Bone broth with tubers, fried cobia with mango sauce, and vegetables with dipping sauce are examples. With a simple, no-fuss method, steamed squid, boiled squash tops, boiled meat, tomato soup with beef, figs, and dips help you save time. In which, crushed chili garlic sauce mixed with sugar, squeezed lemon juice is the dipping sauce for cucumber, bitter melon, fig, eggplant… the most flavorful. Like Ms. Trang, many Vietnamese families love cooking at home, which is both delicious and healthy. Besides the traditional meal, you should regularly change the menu so that the members are not bored. At the end of the week, boiled meat with fish sauce is the perfect dish.

This is a drink made from brewed tea, then added sugar and milk, then shaken well in cocktail jars. In fact, at first, bubble milk tea was “identified” by the bubble layer when shaking the drink. Although there are several figures in Taiwan who claim to be the creators of bubble milk tea, it is still impossible to determine for sure who made the drink first. In addition to the popular English name bubble tea, people also call it by countless other names such as boba, boba nai cha, zhen zhou naicha, pearl tea, tapioca tea, momi milk tea… Some people think that milk tea made with fresh milk is more delicious and fresh, but most milk tea is made with cream powder, which helps the milk tea cup to be greasy. This drink loads a lot of calories into your body. Although not counting the feet, milk tea alone contains a lot of sugar and fat. Pearl is considered an important factor contributing to a delicious cup of milk tea. Standard pearls must be tough, crispy, not too crushed nor too hard, ideally you can chew the pearls 5-6 times before swallowing. Many people love milk tea, but not everyone knows how to properly open a cup of milk tea. Although there are many variations, the classic milk tea flavor (black tea, powdered milk and sugar) is still the most popular flavor.

There are 3 groups of causes leading to earthquakes, including: endogenous causes – due to tectonic movements of tectonic plates in the earth’s crust, leading to faulting activities or volcanic eruptions in subduction zones. (where two tectonic plates move in the direction and attract each other and subduction occurs); exogenous causes – due to meteorites hitting the earth or large landslides; human causes – due to survey or mining or construction, especially underground nuclear tests. Regarding the level of danger, the direct impact of earthquakes is shaking the ground, causing cracking, collapsing constructions, landslides and avalanches. Its severity is based on its magnitude, distance from the epicenter, and geological and geomorphological conditions at the affected site. Earthquakes also often cause fires when they destroy power lines and gas lines. Undersea earthquakes can cause landslides or deformation of the seabed, giving rise to tsunamis (large waves that overwhelm the oceans and then make landfall). Sometimes earthquakes even cause volcanoes to be active, even volcanoes that have long since died…. What to do if an earthquake occurs? According to scientists from the Center for Earthquake Reporting and Warning: “People in Hanoi’s high-rise buildings should not panic and run away from the building, but need to calmly handle the situation. For hanging objects in the house, especially glass to stay at a height, it is necessary to arrange them properly to avoid shaking and dropping them. Because earthquakes happen so suddenly, there is nothing we can do to prevent them. The only way to cope is to minimize the damage caused by the earthquake. When an earthquake occurs: To avoid injury, even loss of life due to earthquake, the most basic rule is to find a safe place to avoid hard objects falling on the head/person when there is shaking. For those who are indoors, it is possible to get under the table / under the bed, away from the glass doors, and avoid moving while there is still a tremor. If you are cooking, close the gas cylinder valve immediately. Use flashlights instead of matches, lighters, candles… because they are easy to cause fires. In the case of being on the street, it is necessary to stop at the curb, take refuge in empty lots, avoid crowded areas; Stay away from tall buildings, high walls, under bridges, power lines, power poles… If you are in a stadium or theater, you need to sit still until the tremor has subsided before moving out in an orderly manner. When near the coast, it is necessary to move away from the coast because earthquakes can cause tsunamis. After an earthquake occurs: Turn off the gas lock and unnecessary power sources to avoid fire. After an earthquake occurs, there is a good chance of further aftershocks, so continued careful attention is needed. If the house is damaged or the current location may be dangerous, it is necessary to move to a shelter. While moving, it is necessary to stay away from areas with glass doors and hanging electric lights. Absolutely do not use the elevator because it may be stuck due to a power failure. In addition, all emergency plans should be prepared such as: Develop a disaster response plan at home and at work; Identify the best places to hide in the house; Household items such as televisions, mirrors, computers, bookshelves, cabinets, etc. should be fixed and placed away from the bed to limit the risk of falling. Back up flashlights, batteries, radios, tapes, medicines… at convenient, easy-to-reach locations. Change them as often as they expire. Shaping indoor locations and emergency exits in apartments and high-rise buildings; follow notices and instructions of natural disaster prevention, control and rescue agencies. Save emergency phone numbers of emergency, fire protection and other authorities to call for help when needed, like 114 – fire, 115 – emergency…

Beef roll with enoki mushrooms Main material: Thinly sliced ​​beef, enoki mushrooms, ginger, garlic, green onions, lettuce, fish sauce, salt, soy sauce, sugar Cooking steps – Needle mushrooms are washed, soaked in salt water for about 5 minutes. After that, you take out the needle mushroom, rinse it with cold water, and let it dry. Scallions are lightly blanched. – Marinate thinly sliced ​​beef with a little salt and pepper. Spread the beef evenly on the cutting board, put the needle mushrooms in, roll tightly, use the boiled onion stalks to tie it in place. – Place beef jerky in an oil-free fryer, set at 175 degrees Celsius for 15 minutes. – Cook the sauce including 2 tablespoons of soy sauce, 2 tablespoons of sugar, until the mixture thickens slightly, then turn off the heat. Beef needlestick rolls are served with salad, dipped with sweet and salty sauce. Photo: Chau Khoa. Note: – During the baking process, you can add a little oil to help the beef fragrant and not dry. – You should not stack the beef needle rolls in an oil-free fryer, which can be divided into several batches, helping the finished product to ripen evenly. – You can add vegetables such as carrots, asparagus… to make beef rolls more beautiful and attractive. Vinegar dipped beef hot pot Main material: Beef, bone broth, vinegar, lemon, young coconut water, pineapple, rice paper, fresh vermicelli, raw vegetables, spices of all kinds. Cooking steps: – Preliminary processing of ingredients: Chopped onion, smashed lemongrass. Pineapple is taken the juice of 3/4 fruit, the rest is chopped. Beef is marinated with fish sauce, seasoning seeds, red onion for 30 minutes. – Make hot pot: Pour pineapple juice, bone broth, fresh coconut into the pot, add onion, vinegar, lemongrass to boil, season to taste. – Mixing seasoning sauce: Add sugar, lemon, garlic, chili, minced pineapple into the bowl of fish sauce depending on your preference. You can eat nafy hot pot with vermicelli or beef rolls with rice paper, raw vegetables, and seasoning with fish sauce. Photo: Annie16_h, Quynhchaudang. Note: – You should choose tender beef tenderloin or tender fillet to make the hot pot more delicious. – The amount of vinegar should be moderate so that the hot pot is not harsh. Rare beef with lemon Main material: Beef, purple onion, carrot, lemon, garlic, chili, laksa leaves, fried onions, roasted peanuts, vinegar, sesame oil, seasoning seeds, sugar, salt, fish sauce. Cooking steps: – Buy beef, wash, dry, cut very thin. Then, you put 1/3 cup of lemon juice into the bowl of beef, mix well, soak for 3 hours to make the meat rare. – Red onion peeled, thinly sliced, add a little vinegar, sugar, marinated for 15 minutes. Carrots peeled, cut into strips, add a little salt, mix well by hand, rinse with water, drain. Chopped laksa leaves, crushed roasted peanuts, minced garlic and chili peppers. – Mix salad dressing including 3 tablespoons lemon juice, 3 tablespoons vinegar, 1/2 teaspoon seasoning, 1/2 teaspoon salt, 1/2 teaspoon sesame oil, 1/2 teaspoon sugar, 3 tablespoons fish sauce, add chili and minced garlic as you like. – Take the rare beef to a bowl, add purple onion, carrot, laksa leaves and mixed fish sauce. Finally, you put the salad on a plate, add some roasted peanuts and fried onions on top. Note: With this dish, the beef is not cooked by heat, but using the re-lemon method. Therefore, you should choose fresh and hygienic meat to ensure the quality of the dish. The rare lemongrass beef dish has a mild and cool taste, suitable for enjoying in the hot season. Photo: Subtleasian.cooking, ddmau_chinatown. Beef rattles Main material: Beef tenderloin, onion, green and red bell pepper, tomato, potato, oyster sauce, olive oil, garlic, coriander, cooking oil, base seasoning Cooking steps: – Beef washed, cut into bite-sized squares, marinated with seasoning seeds, fish sauce, and pepper for 1 to 3 hours. – Cut the pieces of onion, chili, cut the areca tomato. – Peel potatoes, wash, cut into long pieces. – Heat the air fryer for 3 minutes at 180 degrees C. Then, you put the beef, potatoes, onions, peppers, tomatoes into the fryer at 180 degrees / 15 minutes. – Take the beef rattle, potatoes out of the pot, put on a plate, decorate beautifully, sprinkle some coriander and enjoy. Note: The secret to making potatoes crispy and delicious is to lightly blanch them with a little salt, then drain them. The dish has a mix of Vietnamese and Western cuisine. Photo: _cookingbya96. Beef roll with guise leaves Main material: Lean shoulder meat (200 g pureed), scallions (washed, chopped), shiitake mushrooms (5 ears washed, chopped), chopped onion, bay leaves (12 leaves washed, stem removed, drained ), seasoning (seasoning, pepper, fish sauce) Cooking steps: – Ground meat, shiitake mushrooms, onions, scallions are marinated with 2 teaspoons of seasoning, 1 teaspoon of pepper, 1 tablespoon of fish sauce for 20-30 minutes. – Put the seasoned filling mixture into the guise leaves and then wrap it up, fixed with a leaf roll. – You arrange the rolls in turn in an oil-free fryer, bake at 180 degrees C for 15 minutes. Then, you turn the rolls and bake for another 5 minutes at 200 degrees Celsius. – Lot leaf rolls are used in dishes such as grilled meat vermicelli, crab cakes… or rolled with rice paper, raw vegetables, sweet and sour sauce. Note: You should turn the green side of the bay leaves out when rolling so that when baking, the rolls turn up a nice color. The fat in the shoulder meat will help the patties to be golden and fragrant. Photo: Ven.oc, moon_foodnlife.

1. Watermelon 150g 2. 150g of fresh milk 3. Cut watermelon into small cubes In our country, watermelon is quite popular and has a much cheaper price than many other fruits. Watermelon can be eaten directly, processed in juices, smoothies or used in salads. With rich nutritional content and natural sweetness, watermelon is loved by many people and used in the diet. Watermelon is rich in vitamins A, B6 and C and many antioxidants, especially non-fat watermelon can prevent diseases such as diabetes, obesity and heart disease. According to traditional medicine, watermelon has cool properties, helps to cool the body, helps to clear heat to detoxify the body through increased renal excretion and more urination. Therefore, watermelon is a wonderful fruit in hot summer days. Summer drinks: How to make watermelon milkshake: Cut the watermelon Peeled watermelon into small pieces, remove watermelon seeds. Grind the watermelon Put the watermelon in the blender, add the fresh milk and puree. Finish Pour ground watermelon into a glass, add the sliced ​​watermelon. If you want to drink it cold, add some shaved ice to finish. Finished products: Watermelon is a popular summer fruit and is quite inexpensive. So, you should pocket this delicious and sweet watermelon shake milk recipe to cool off in the summer! To make a glass of watermelon shake as above, you will cost about 8,000 VND and 10 minutes of processing only. Wish you success with this watermelon milkshake!

Sheet South China Morning Post Taiwan announced on April 22 that it would protect its own security, after Japanese Prime Minister Yoshihide Suga said that Tokyo would not engage in the military if Taiwan was attacked. Ms. Au Giang An (Joanne Ou) – spokesperson for Taiwan External Relations – said on April 22: “Self-protection of security is an unshakeable task for us and Taiwan will take on your own responsibility to protect people’s homes and protect this island ”. Ms. Au Giang An (Joanne Ou) – the spokesperson of the Taiwan External Relations Agency. Photo: TAIWAN NEWS Earlier, speaking at the National Assembly on April 20, Prime Minister Suga emphasized that although the US-Japan Joint Declaration, issued after the summit between Mr. Suga and US President Joe Biden, mentioned the issue. But Japanese forces will not engage in any military situation around the island. In response to a question from an opposition politician in the National Assembly on April 20 about the details of Japan’s commitment to Taiwan, Mr. Suga stated “no military participation is expected”. According to the SCMP Analysts say Japan’s constitution will not allow the military to enter the war in the event that China tries to capture Taiwan by force, but Tokyo can provide the United States with logistical and rear-end support. In the statement, Mr. Biden and Mr. Suga called for “peace and stability in the Taiwan Strait”. This is the first time the US and Japan have mentioned the Taiwan issue in a joint statement in more than 50 years. The two sides also said they would counter China’s “threat” in the Asia-Pacific region. The US-Japan statement has aroused strong protests from China, when it warned that Tokyo and Washington should stay away from “internal affairs” related to Taiwan. Over the weekend, the Chinese military’s Eastern Zone, which oversees the Taiwan Strait, deployed dozens of H-6K strategic bombers to participate in a nine-hour live-fire drill. , according to the China Central Television (CCTV) . Previously, the Taiwan External Relations Agency on April 22 said the US-Japan defense alliance is the foundation of peace and prosperity in the Indo-Pacific region. The agency also said the reference in the joint statement reflects the two countries’ strong consensus on security in the Taiwan Strait and Indo-Pacific. “We welcome the international community’s concern about trans-strait peace and stability … and it is our responsibility to protect our security,” the statement said. “Taiwan will continue to liaise and cooperate closely with the US, Japan and other like-minded countries in maintaining stability across the strait as well as maintaining security and prosperity in the Indian Ocean region. – Pacific “- stated clearly. China always considers Taiwan its territory and does not rule out the possibility of using force to unify. The Taiwan-strait relations have been strained since Thai Anh Van, who opposed the “one China” policy, became the island’s leader in 2016.

The statement came days after Japanese Prime Minister Yoshihide Suga stressed that the Japanese military would not engage in any military situation around Taiwan. The Japanese leader asserted that the mention of Taiwan in his joint statement with the United States did not make assumptions about Japanese military involvement. Taiwan claims to defend itself after Japan’s declaration of non-interference. (Photo: EPA-EFE) After meeting at the White House last week, Mr. Suga and President Biden issued a joint statement, which outlined “the importance of peace and stability in the Taiwan Strait”. Both leaders encouraged the peaceful settlement of cross-strait Taiwan issues. In a statement released on April 22, Taiwan’s diplomatic mission said the US-Japan defense alliance is the foundation for peace and prosperity in the Indo-Pacific region and is referenced in a joint statement. reflecting the two countries’ strong consensus on security in the Taiwan Strait and Indo-Pacific. The statement also noted Mr. Suga’s earlier assertion that the dispute in the Taiwan Strait should be settled by peaceful means. “We welcome the international community’s concern for peace and stability in the Taiwan Strait… and it is our responsibility to protect the security of the island. Taiwan will continue to liaise and cooperate closely with the US, Japan and like-minded countries in maintaining stability in the strait as well as maintaining security and prosperity in the Indian Ocean region – Pacific”, the statement clearly stated. China has always asserted that Taiwan is an inseparable territory and does not rule out the possibility of using force to unify the island. The Chinese military’s time increased military operations near Taiwan as tensions between Washington and Beijing escalated.

Designer Cao Minh Tien said that he is pursuing a sustainable fashion style with traditional materials and a classic East Asian style that gives the wearer comfort. According to Cao Minh Tien, his style in these designs is never outdated. Talking about this new direction, Cao Minh Tien said that when choosing 100% natural materials, he made it difficult for himself, because the material was very limited in design design. However, he wishes to contribute to the work of preserving the environment, which is concerned by the contemporary world. Choosing Quynh Nga as the face of this new collection, Cao Minh Tien wants to prove to the public, costumes designed from traditional materials can suit anyone, including creators for my previous hot sexy pictures. Sharing about her new image, Quynh Nga said: “The audience may find me different from before, but in fact, I still have a gentle and feminine angle in my soul. should surprise the public “. As a longtime friend, as soon as he received the request of Cao Minh Tien to take pictures of this new collection, Quynh Nga immediately accepted. Quynh Nga said that she respected Cao Minh Tien in the attitude of hard work and enthusiasm. The two have been playing together since Quynh Nga was a 15-year-old girl. Since then, the couple has always been ready to support each other when needed. Cao Minh Tien is also a designer that Quynh Nga believes in her acting and singing career. Talking about her relationship with Viet Anh, Quynh Nga said that she and the actor were just friends. Regarding their ‘cool’ comments on her personal page, she said: “That is people not paying attention. Viet Anh commented on other sites with the same tone “. The actress also said that she is single now and feels happy with what she is. Quynh Nga also said that, the lucky women in marriage are now very few, she herself has yet to find a suitable match for her after the divorce. Sharing about her plans for 2021, Quynh Nga revealed that she would participate in a new film, which might start filming in the middle of the year. Besides, she will open yoga and dance centers in Hanoi and Ho Chi Minh City. (Photo: Tri Duc)

Produced | Sohu Technology

Author | Song Wanxin

Edit｜ Yang Jin

After the traditional e-commerce of Taobao and Jingdong, and the social e-commerce of Pinduoduo, Douyin put forward a new concept-“interest e-commerce” at the recent e-commerce conference.

According to the explanation by Kang Zeyu, president of Douyin e-commerce, “interest e-commerce” is to tap the potential shopping needs of users based on the content ecology and recommendation algorithm of Douyin. If the traditional shelf-style e-commerce in the Taobao era is that users go shopping with their goals, then “interest e-commerce” is to use algorithms to recommend products that may be of interest to users when they have no purpose.

If you compare Taobao to a shopping mall, Douyin is more like a pedestrian street.

Another new concept was introduced, and the controversy about “whether it is a pseudo concept” also arises. From the perspective of implementation means, the essence of “interested e-commerce” is “commodity recommendation”, and this function is actually not absent on platforms such as Taobao and JD.com. But Chen Jun, a senior practitioner in the e-commerce industry, believes that Taobao does the most to match demand. He told Sohu Technology that the algorithm recommendation is to increase the conversion rate as much as possible, that is, to allow people at each level to get the consumption they need, so as to increase the conversion rate.

Regardless of how “interested e-commerce” is defined, Douyin has come up with algorithmic tools to tap the value of public domain traffic, convert more potential users to shopping live broadcast rooms, and then undertake with a brand with a certain degree of recognition and trust. , Guarantee retention and repurchase rate.

“The efficiency of the Douyin team is still very high. From the start of the e-commerce business to the present, it has output its own methodology in more than a year.” Wuyou Media CEO Lei Binyi told Sohu Technology.

A few days before the Douyin E-commerce Conference, Kuaishou also held a self-e-commerce conference. The live broadcast e-commerce methodology expounded by Kuaishou seems to be quite different from Douyin, but when you look closely, the two essentially have the same demands.

“Rely on public domain in the short-term and private domain in the long-term”, Kuaishou advocates that the promotion of transaction traffic comes from the follow page, so that the master and the merchant have the right to control the traffic. Although Kuaishou emphasized the “private domain” from the beginning to the end of the conference, one detail worth noting is that Simba, who has the strongest private domain traffic, did not appear in any promotional videos of the conference due to the “bird’s nest sale incident”. And the anchor case.

In fact, Kuaishou seems to be deliberately weakening family-style private domain traffic, and instead uses “private domain traffic” to attract mid-waist anchors and business self-broadcasts to balance the power of the family, and covertly transfer to the public domain under the crust of private domain.

With Kuaishou’s listing and TikTok approaching its listing, the two e-commerce businesses have also come to an interweaving point dramatically, that is, the competition for public domain traffic and brand owners. Douyin once again chose to start from the high line, and Kuaishou once again completed the low line and hit the high line from the low line. The short video war between the two sides once again repeated itself in the field of e-commerce.

It’s better to rely on the anchor than the brand

“The vibrato is a lesson learned from Taobao live broadcast and Kuaishou.” Chen Jun said.

In the field of e-commerce, although Douyin is a late player, it may be a smart and powerful opponent. More than a year after Douyin started its e-commerce business, the first e-commerce methodology that has attracted the attention of the outside world is the importance of Douyin e-commerce on brand self-broadcasting.

Since Luo Yonghao launched the first shot of Douyin live e-commerce last year, various celebrity artists have also appeared one by one, but while sales are refreshing high, the industry has also begun to talk about the platform ecology of “Douyin does not have a brother”. Compared with Kuaishou’s strong private domain traffic, Douyin’s public domain ecology is difficult to incubate a benchmark anchor, and it has almost blocked the idea of ​​relying on anchors to bring goods to establish an industry image.

Xiaohulu big data shows that from April to December last year, among the top 100 master anchors in total sales on Taobao, Kuaishou, and Douyin, 45 were Kuaishou anchors, 40 were Taobao anchors, and only 15 were Douyin anchors. Among the top 10 sales talent anchors, 5 are Taobao anchors, 4 are Kuaishou anchors, and only Luo Yonghao is the Douyin anchor.

According to Tencent’s deep network citing people who ran Douyin e-commerce in the early days, 6 accounts were incubated on Douyin, with a total number of fans of about 100,000. However, according to his observation, the number of fans is not directly related to the amount of goods carried. 3 After the monthly explosion, sales have entered a stable period.

This problem is not uncovered within Douyin. At the conference, Douyin e-commerce put forward the “FACT model”, which represents the self-broadcasting of merchants, the talent matrix, marketing activities, and the big V of the head. The four horses are equally important to balance the forces of all parties.

In fact, before the official announcement, the Douyin e-commerce ecology had already formed a big environment where the brand was popular. In August last year, Xiao Dongyu, head of Weige’s MCN brand live broadcast service, told Sohu Technology that Douyin’s head anchors generally tend to work directly with the supply chain, with brand-specific shows accounting for the majority, while Taobao’s mixed broadcasting is the main focus.

“The FACT mode of Douyin deliberately avoids the potential hazards of Hengqiang on the head. There must be drawbacks to only grabbing one head in the private and public domains. The space in the waist really needs a platform to redistribute traffic. What I see is , Douyin is strengthening this transformation.” Wuyou Media CEO Lei Binyi told Sohu Technology.

Judging from the experience of Kuaishou and Taobao, the negative impact of strong top anchors is self-evident. Simba, Li Jiaqi and Wei Ya gradually evolved from platform signs to platform ceilings and began to counterbalance the overall ecological health of the platform.

Take Simba’s return to his debut as an example. Although Simba has tried his best to keep a low profile, it is still difficult to conceal his influence. At the end of the whole live broadcast, Simba recommended a batch of newcomer anchors, and added fans to these newcomers’ accounts. Some of the anchors increased their fans at one time by more than one million orders. In a sense, Simba’s private control of traffic has been Beyond the platform.

Chen Jun said that the essence of Douyin’s support for brand self-broadcasting is to redistribute benefits and achieve a balance between all parties, instead of letting a certain character become fat, and other characters are sucked up.

Kang Zeyu, President of Tik Tok E-commerce, emphasized that Tik Tok attaches great importance to all levels. For Long Tail, Tik Tok will set up a selection alliance to make it easier for them to choose products. There may be some requests for brand cooperation in the middle waist, and Douyin will support it through mechanisms such as Douyin Link. On the head, there are more customization needs, such as building your own team and even brand.

In terms of revenue, Douyin e-commerce is similar to Taobao. Its revenue mainly consists of GMV rake and advertising. Brand merchants can contribute more stable GMV and traffic purchase costs. Moreover, mature top brands have a complete supply chain, which can make up for the incomplete Douyin stores. This all constitutes the reason why Douyin supports brand self-broadcasting.

However, Douyin’s brand self-broadcasting is obviously still in its infancy. Xiaohulu big data shows that of the top 100 stores with total sales last year, 98 live rooms are from Taobao, and only 2 live rooms are from Douyin.

The hidden worries of large-scale anti-super fast hands and Taobao live broadcast

In the outside world’s perception of live e-commerce, Kuaishou e-commerce has a first-mover advantage and seems to be the best in scale, but from the data point of view, facts and subjective feelings may be deviated.

According to a report from the financial media “LatePost”, Douyin’s live broadcast of e-commerce GMV exceeded 500 billion yuan last year. The Kuaishou financial report shows that last year’s Kuaishou GMV was 381.2 billion yuan, and Taobao live broadcast exceeded 400 billion yuan. In terms of scale, Douyin has achieved a surpassing Taobao live broadcast and Kuaishou.

The Douyin e-commerce business plans to raise the GMV target this year to one trillion yuan, doubling the previous year. In contrast, Pinduoduo only broke through one trillion in 2019, compared with 1.6 trillion last year. In other words, if the goal is achieved, Douyin’s e-commerce business alone will surpass the scale of Pinduoduo in 2019.

According to Questmobile data, during the National Day last year, Douyin stores have basically become the only channel for live e-commerce on the platform, accounting for 96%, while Kuaishou stores only accounted for one-third of their revenue, and Taobao and Youzan each accounted for it. one third. From the data point of view, Douyin has basically formed a closed loop, and Kuaishou’s e-commerce revenue still has a high proportion of people making wedding dresses for others.

Since the establishment of the first-level e-commerce department last year, in order to establish a closed-loop Douyin store, Douyin first broke off the third-party platform for live broadcast and delivery, and then launched Douyin payment. In addition, it has reached a cooperation with the big channel brand Suning to support various players. TikTok e-commerce closed loop was established quickly.

However, the construction of the Douyin store and the overall operating system is still relatively simple. After Douyin’s external link was broken last year, Roman e-commerce director Li Jianfeng once told Sohu Technology that the Douyin store is relatively immediacy. In terms of long-term operation, merchants have not received clear guidance.

It is understandable that Douyin is doing e-commerce based on its own strengths “recommendation algorithm”, but this also makes it difficult for “recommended live broadcast” to meet the daily sales needs of merchants. In addition, merchants who have become accustomed to Taobao’s more complex operating rules cannot quickly build a similar operating system on Douyin, and the Douyin platform itself does not yet have a standardized product similar to Alimama to guide merchant operations.

At the product level, unlike Kuaishou and Taobao live broadcasts, Douyin’s e-commerce portal “Douyin Mall” is located on the personal homepage. There is no classification as a whole. Only the “Guess you like” part recommends products based on algorithms. It is designed as a double-row information stream. In the information flow, live broadcast portals and commodity link portals are mixed.

This shows that “search-based e-commerce” currently does not have a high priority in Douyin e-commerce as a whole.

In addition to the differences in product design, Lei Binyi believes that if Douyin and Taobao are compared, because of their genetic differences, Taobao, as an e-commerce platform, converts traffic to live broadcasts, and the accuracy rate will be higher than that of Douyin.

QuestMobile’s data report in April last year showed that among the current major content platforms, the average conversion rates of Douyin and Kuaishou were 8.1% and 2.7%, respectively. However, there are still differences between sub-industries and brands of different sizes. A person familiar with the matter revealed to Sohu Technology that the conversion rate of Douyin stores is only 1.4% for the top brand in a certain vertical category. The flow of the department is coordinated”.

The greatest insecurity in Douyin’s public domain traffic distribution is reflected in the instability of sales conversion. In such an environment, the top brand can survive the cold start period more smoothly by virtue of a higher consumer awareness base.

Wu Lifeng, head of the e-commerce platform of Peacebird Live, told Sohu Technology that if 1 million people come in to watch the live broadcast during a live broadcast, and 150,000 people will eventually enter the store, the conversion rate can reach 15%, which is already a considerable benefit. From the perspective of the entire brand’s self-broadcasting, the launch traffic accounted for 30%, and the organic traffic accounted for about 70%.

Douyin has already begun to make attempts on private domains. In March of this year, Douyin quietly launched the test of the fan group chat function, and businesses can establish private domain communities on Douyin. For example, Luo Yonghao’s “Make Friends” Douyin fan group has reached 50.

On the other hand, in order to open up public domain and private domain traffic, Kuaishou began to test the e-commerce marketing platform Magnetic Taurus on March 31, and integrate Kuaishou Noodles + Xiaodiantong. As for the shortcomings of “brand self-broadcasting”, Kuaishou is also working hard to erase the prejudice of the outside world. Xiao Gu, the person in charge of Kuaishou e-commerce company, responded, “Many brands ask us whether I can do it in Kuaishou, and whether Kuaishou is suitable for branding. My response to everyone is that for a platform where 300 million people come every day, it must It’s suitable for brands, but the way of doing it is different. We encourage store broadcasting and self-broadcasting more.” He explained that if it is a flagship store, the content and trust of store-broadcasting are insufficient, but if self-broadcasting is done, as On the brand side, you can open an account to make the personality more interesting.

In the traffic war between private and public domains, the battle between Douyin, Kuaishou and Taobao Live has just begun.

Where is the channel dividend, where is the brand

In the past three years, live broadcast e-commerce has developed rapidly, but it has quickly reached a bottleneck. Among the three leading platforms of Douyin, Kuaishou, and Taobao Live, Douyin is still a newcomer, but it is also the only platform that is still on the rise. In e-commerce, an industry that has high customer acquisition costs and constant need for traffic access, it is the common understanding of merchants to seize Douyin, even if the future of Douyin e-commerce is still unclear.

Earlier, many merchants told Sohu Technology that Douyin’s disconnection of external links last year did cause them a relatively large turmoil in the short term. Originally, there was no plan to open a small store on Douyin, but considering that Taobao has not too many Incremental space, just to be on the safe side, still cannot give up the market of Douyin.

“We are indeed investing more operational energy in Douyin now, because relatively speaking, Taobao’s live broadcast pattern has been more solidified.” Lei Binyi told Sohu Technology. He observed that even if it is Taobao’s head anchor, Spending a lot of money to advertise outside the site, such as WeChat’s Guangdiantong and various other channels.

Recently, Tmall has rarely lowered the threshold for merchants to enter. After April 19, newly opened stores can become official Tmall stores only by passing the 7-month trial operation capability assessment. This is the first time that Tmall has revised its store opening rules since its establishment in 2009.

Where the channel dividend is, where is the brand owner. Its own bottleneck and Douyin Kuaishou’s plundering of merchant resources are increasing the sense of crisis on Taobao and Tmall.

In fact, the Taobao brand has already worked hard in the field of self-broadcasting, and it has become a standard for Taobao live broadcast. However, Lei Binyi pointed out that Taobao’s live broadcast mechanism has defects in store self-broadcasting. “Taobao’s service fee for proxy broadcasts is paid by the hour Paid, that is, how much is an hour, but Douyin is a cost model of CPS (charged by actual sales volume), which is obviously more effective in motivating anchors.”

QuestMobile’s live e-commerce report in October last year showed that as of September 2020, the proportion of users watching live broadcasts on Kuaishou and Douyin platforms has reached around 80%, and the user habits of live e-commerce have basically formed. However, it is worth noting that the proportion of Kuaishou head KOLs participating in live broadcast is 58.5%, and the proportion of carrying goods is 36.6%. In contrast, the proportion of Douyin head KOLs participating in live broadcast is about 27.5%, and the proportion of carrying goods is 51.2%.

In other words, although Kuaishou has created its image as the “first live broadcast e-commerce platform”, Kuaishou still dominates live entertainment. On the vibrato, more than half of the anchors who started live broadcasts for the purpose of bringing goods accounted for more than half.

Under the influence of head anchors such as Simba, Li Jiaqi and Wei Ya, Hengqiang, the waist and tail anchors began to test the waters in many ways. The person in charge of MCN once told Sohu Technology, “The anchors are studying how to drain traffic more accurately. Taobao does not The method is to provide traffic to the live broadcast room, but Douyin can. The two sides have very different operating methods for the anchors. Therefore, many mid-waist anchors can only test the water in many ways, and a small proportion of them are “out of the country”.”

E-commerce anchors are fleeing Kuaishou and Taobao, and the agency service providers are also seeing the dividends of Douyin.

Chen Jun told Sohu Technology that the service provider of TikTok Lining’s official account used to be mainly engaged in content marketing, but only transformed into an e-commerce agency operation in August last year. “Originally, the company was almost unable to sustain it. After the transformation, it is now one month later. The transaction turnover is about 50 million.” He said that the general trend of brand self-broadcasting will drive the rapid growth of the entire agency operation industry.

On the whole, the basic ideas of Douyin e-commerce, the overall framework of the store, the basic disks of the top merchants and users are all in place. The next decision is whether the wild growth of GMV can last or not, which is the most critical user experience. , And whether internal management can keep up with the speed of business expansion.

An insider of Douyin revealed to Sohu Technology that the two e-commerce departments within Byte are trying to integrate. One is the e-commerce department of the group established in June last year. Before the establishment of the department, Douyin already had one of its subordinates. E-commerce department. And BYTE hopes to put the old e-commerce department under Douyin into the commercialization group, that is, Zhang Lidong’s subordinates.

“This year Douyin is going to engage in e-commerce.” The insider said. After Douyin catches up on the scale of GMV, whether it can reverse the live broadcast e-commerce landscape and carry the imagination of going public, perhaps there will be an answer within the year.

(At the request of the interviewee, Chen Jun is a pseudonym)

My name is Chu Thi Mai (23 years old), living in Hanoi. I work as a freelancer and do housework in the family. Today is March 3, I stay at home and prepare to make floating cakes to worship my family. This is the first time I try to mold the five-color floating cake.

To save time, I ordered batter online. There are many places selling flour, I just need to walk around social networks for a while to find a shop 800 meters from home.

I put the ingredients on the dishes. Five-color powder is made from natural ingredients: mint leaves, gac intestines, cocoa, matcha … do not contain color products, so I am quite reassured. Baking ingredients are not too expensive, I only spend 150,000 VND for a full part like this.

My son is going to school. Husband goes to work. Today I am at home baking alone. I invited my neighbor’s sister to cook the cake. We happily told each other memories of our eager childhoods to cook cakes with our parents on real Korean New Year.

I lived away from my family since I was young, so on holidays, Tet like this, I miss my parents very much.

Every year I do not make cakes because I see few people and do not want to provoke. But this year my son is 2 years old, he loves floating cakes, especially the colorful five-color cake. In the afternoon of my son, I want to make cakes for him to eat on this day to give the family more atmosphere.

After finishing the cake, I prepare to cook the water to boil.

Wait for the water to boil, I drop each cake in and use the chopsticks to gently stir the water to make the cake evenly cooked.

I continue to boil it so that the cake is cooked evenly, just fine to avoid the cake being crushed and the sugar inside has not melted yet.

When the cake floats, I wait for another 30 seconds, and when it’s just cooked, I take it out.

Here are my results. I have prepared plates of cute cats, avocados … for boys to enjoy more.

Wait for the cake to cool down, I sprinkle more sesame on the surface for decoration.

I put the cake on the altar to worship the family. Add a week of incense, I sincerely pray. I hope that my son will eat well, grow up quickly, and my wife and I work smoothly, and the family is healthy and safe.

I also do not forget to take pictures with colorful cake plates to send to my parents in my hometown and keep as souvenirs. This afternoon, when he picked up his son from school, he would be very happy because he had five-color cakes to eat. Thinking of the eager faces of my son and husband, I felt extremely happy.

Produced | Sohu Technology

Author | Song Wanxin

Edit｜ Yang Jin

After the traditional e-commerce of Taobao and Jingdong, and the social e-commerce of Pinduoduo, Douyin put forward a new concept-“interest e-commerce” at the recent e-commerce conference.

According to the explanation by Kang Zeyu, president of Douyin e-commerce, “interest e-commerce” is to tap the potential shopping needs of users based on the content ecology and recommendation algorithm of Douyin. If the traditional shelf-style e-commerce in the Taobao era is that users go shopping with their goals, then “interest e-commerce” is to use algorithms to recommend products that may be of interest to users when they have no purpose.

If you compare Taobao to a shopping mall, Douyin is more like a pedestrian street.

Another new concept was introduced, and the controversy about “whether it is a pseudo concept” also arises. From the perspective of implementation means, the essence of “interested e-commerce” is “commodity recommendation”, and this function is actually not absent on platforms such as Taobao and JD.com. But Chen Jun, a senior practitioner in the e-commerce industry, believes that Taobao does the most to match demand. He told Sohu Technology that the algorithm recommendation is to increase the conversion rate as much as possible, that is, to allow people at each level to get the consumption they need, so as to increase the conversion rate.

Regardless of how “interested e-commerce” is defined, Douyin has come up with algorithmic tools to tap the value of public domain traffic, convert more potential users to shopping live broadcast rooms, and then undertake with a brand with a certain degree of recognition and trust. , Guarantee retention and repurchase rate.

“The efficiency of the Douyin team is still very high. From the start of the e-commerce business to the present, it has output its own methodology in more than a year.” Wuyou Media CEO Lei Binyi told Sohu Technology.

A few days before the Douyin E-commerce Conference, Kuaishou also held a self-e-commerce conference. The live broadcast e-commerce methodology expounded by Kuaishou seems to be quite different from Douyin, but when you look closely, the two essentially have the same demands.

“Rely on public domain in the short-term and private domain in the long-term”, Kuaishou advocates that the promotion of transaction traffic comes from the follow page, so that the master and the merchant have the right to control the traffic. Although Kuaishou emphasized the “private domain” from the beginning to the end of the conference, one detail worth noting is that Simba, who has the strongest private domain traffic, did not appear in any promotional videos of the conference due to the “bird’s nest sale incident”. And the anchor case.

In fact, Kuaishou seems to be deliberately weakening family-style private domain traffic, and instead uses “private domain traffic” to attract mid-waist anchors and business self-broadcasts to balance the power of the family, and covertly transfer to the public domain under the crust of private domain.

With Kuaishou’s listing and TikTok approaching its listing, the two e-commerce businesses have also come to an interweaving point dramatically, that is, the competition for public domain traffic and brand owners. Douyin once again chose to start from the high line, and Kuaishou once again completed the low line and hit the high line from the low line. The short video war between the two sides once again repeated itself in the field of e-commerce.

It’s better to rely on the anchor than the brand

“The vibrato is a lesson learned from Taobao live broadcast and Kuaishou.” Chen Jun said.

In the field of e-commerce, although Douyin is a late player, it may be a smart and powerful opponent. More than a year after Douyin started its e-commerce business, the first e-commerce methodology that has attracted the attention of the outside world is the importance of Douyin e-commerce on brand self-broadcasting.

Since Luo Yonghao launched the first shot of Douyin live e-commerce last year, various celebrity artists have also appeared one by one, but while sales are refreshing high, the industry has also begun to talk about the platform ecology of “Douyin does not have a brother”. Compared with Kuaishou’s strong private domain traffic, Douyin’s public domain ecology is difficult to incubate a benchmark anchor, and it has almost blocked the idea of ​​relying on anchors to bring goods to establish an industry image.

Xiaohulu big data shows that from April to December last year, among the top 100 master anchors in total sales on Taobao, Kuaishou, and Douyin, 45 were Kuaishou anchors, 40 were Taobao anchors, and only 15 were Douyin anchors. Among the top 10 sales talent anchors, 5 are Taobao anchors, 4 are Kuaishou anchors, and only Luo Yonghao is the Douyin anchor.

According to Tencent’s deep network citing people who ran Douyin e-commerce in the early days, 6 accounts were incubated on Douyin, with a total number of fans of about 100,000. However, according to his observation, the number of fans is not directly related to the amount of goods carried. 3 After the monthly explosion, sales have entered a stable period.

This problem is not uncovered within Douyin. At the conference, Douyin e-commerce put forward the “FACT model”, which represents the self-broadcasting of merchants, the talent matrix, marketing activities, and the big V of the head. The four horses are equally important to balance the forces of all parties.

In fact, before the official announcement, the Douyin e-commerce ecology had already formed a big environment where the brand was popular. In August last year, Xiao Dongyu, head of Weige’s MCN brand live broadcast service, told Sohu Technology that Douyin’s head anchors generally tend to work directly with the supply chain, with brand-specific shows accounting for the majority, while Taobao’s mixed broadcasting is the main focus.

“The FACT mode of Douyin deliberately avoids the potential hazards of Hengqiang on the head. There must be drawbacks to only grabbing one head in the private and public domains. The space in the waist really needs a platform to redistribute traffic. What I see is , Douyin is strengthening this transformation.” Wuyou Media CEO Lei Binyi told Sohu Technology.

Judging from the experience of Kuaishou and Taobao, the negative impact of strong top anchors is self-evident. Simba, Li Jiaqi and Wei Ya gradually evolved from platform signs to platform ceilings and began to counterbalance the overall ecological health of the platform.

Take Simba’s return to his debut as an example. Although Simba has tried his best to keep a low profile, it is still difficult to conceal his influence. At the end of the whole live broadcast, Simba recommended a batch of newcomer anchors, and added fans to these newcomers’ accounts. Some of the anchors increased their fans at one time by more than one million orders. In a sense, Simba’s private control of traffic has been Beyond the platform.

Chen Jun said that the essence of Douyin’s support for brand self-broadcasting is to redistribute benefits and achieve a balance between all parties, instead of letting a certain character become fat, and other characters are sucked up.

Kang Zeyu, President of Tik Tok E-commerce, emphasized that Tik Tok attaches great importance to all levels. For Long Tail, Tik Tok will set up a selection alliance to make it easier for them to choose products. There may be some requests for brand cooperation in the middle waist, and Douyin will support it through mechanisms such as Douyin Link. On the head, there are more customization needs, such as building your own team and even brand.

In terms of revenue, Douyin e-commerce is similar to Taobao. Its revenue mainly consists of GMV rake and advertising. Brand merchants can contribute more stable GMV and traffic purchase costs. Moreover, mature top brands have a complete supply chain, which can make up for the incomplete Douyin stores. This all constitutes the reason why Douyin supports brand self-broadcasting.

But Douyin’s brand self-broadcasting is obviously still in its infancy. Xiaohulu big data shows that of the top 100 stores with total sales last year, 98 live rooms are from Taobao, and only 2 live rooms are from Douyin.

The hidden worries of large-scale anti-super fast hands and Taobao live broadcast

In the outside world’s perception of live e-commerce, Kuaishou e-commerce has a first-mover advantage and seems to be the best in terms of scale, but from the data point of view, facts and subjective feelings may be somewhat different.

According to a report from the financial media “LatePost”, Douyin’s live broadcast of e-commerce GMV exceeded 500 billion yuan last year. The Kuaishou financial report shows that last year, Kuaishou’s GMV was 381.2 billion yuan, and Taobao’s live broadcast exceeded 400 billion yuan. In terms of scale, Douyin has achieved a surpassing Taobao live broadcast and Kuaishou.

The Douyin e-commerce business plans to raise the GMV target this year to one trillion yuan, doubling the previous year. In contrast, Pinduoduo only broke through one trillion in 2019, compared with 1.6 trillion last year. In other words, if the goal is achieved, Douyin’s e-commerce business alone will surpass the scale of Pinduoduo in 2019.

According to Questmobile data, during the National Day last year, Douyin stores have basically become the only channel for live e-commerce on the platform, accounting for 96%, while Kuaishou stores only accounted for one-third of their revenue, and Taobao and Youzan each accounted for it. one third. From the data point of view, Douyin has basically formed a closed loop, and Kuaishou’s e-commerce revenue still has a high proportion of people making wedding dresses for others.

Since the establishment of the first-level e-commerce department last year, in order to establish a closed-loop Douyin store, Douyin first broke off the third-party platform for live broadcast and delivery, and then launched Douyin payment. In addition, it has reached a cooperation with the big channel brand Suning to support various players. TikTok e-commerce closed loop was established quickly.

However, the construction of the Douyin store and the overall operating system is still relatively simple. After Douyin’s external link was broken last year, Li Jianfeng, the director of Roman e-commerce, once told Sohu Technology that Douyin stores are relatively immediacy, and merchants have not received clear guidance for long-term operations.

It is understandable that Douyin is an e-commerce company starting from its own strengths “recommendation algorithm”, but this also makes it difficult for the “recommended live broadcast” to meet the daily sales needs of businesses. In addition, merchants who have become accustomed to Taobao’s more complex operating rules cannot quickly build a similar operating system on Douyin, and the Douyin platform itself does not yet have a standardized product similar to Alimama to guide merchant operations.

At the product level, unlike Kuaishou and Taobao live broadcasts, Douyin’s e-commerce portal “Douyin Mall” is located on the personal homepage. There is no classification as a whole. Only the “Guess you like” part recommends products based on algorithms, designed as a double-row information stream, and In the information flow, live broadcast portals and commodity link portals are mixed.

This shows that “search-based e-commerce” currently does not have a high priority in Douyin e-commerce as a whole.

In addition to the differences in product design, Lei Binyi believes that if Douyin and Taobao are compared, because of their genetic differences, Taobao, as an e-commerce platform, converts traffic to live broadcasts, and the accuracy rate will be higher than that of Douyin.

QuestMobile’s data report in April last year showed that among the current major content platforms, the average conversion rates of Douyin and Kuaishou were 8.1% and 2.7%, respectively. However, there are still differences between sub-industries and brands of different sizes. A person familiar with the matter revealed to Sohu Technology that the conversion rate of Douyin stores is only 1.4% for the top brand in a certain vertical category. The flow of the department is coordinated”.

The greatest insecurity in Douyin’s public domain traffic distribution is reflected in the instability of sales conversion. In such an environment, the top brand can survive the cold start period more smoothly by virtue of a higher consumer awareness base.

Wu Lifeng, head of the e-commerce platform of Peacebird Live, told Sohu Technology that if 1 million people come in to watch the live broadcast during a live broadcast, and 150,000 people will eventually enter the store, the conversion rate can reach 15%, which is already a considerable benefit. From the perspective of the entire brand’s self-broadcasting, the launch traffic accounted for 30%, and the organic traffic accounted for about 70%.

Douyin has already begun to make attempts on private domains. In March of this year, Douyin quietly launched the test of the fan group chat function, and businesses can establish private domain communities on Douyin. For example, Luo Yonghao’s “Make Friends” Douyin fan group has reached 50.

On the other hand, in order to open up public domain and private domain traffic, Kuaishou began to test the e-commerce marketing platform Magnetic Taurus on March 31, and integrate Kuaishou Noodles + Xiaodiantong. As for the shortcomings of “brand self-broadcasting”, Kuaishou is also working hard to erase the prejudice of the outside world. Xiao Gu, the person in charge of Kuaishou e-commerce company, responded, “Many brands ask us whether I can do it in Kuaishou, and whether Kuaishou is suitable for branding. My response to everyone is that for a platform where 300 million people come every day, it must It’s suitable for brands, but the way of doing it is different. We encourage store broadcasting and self-broadcasting more.” He explained that if it is a flagship store, the content and trust of store-broadcasting are insufficient, but if self-broadcasting is done, as On the brand side, you can open an account to make the personality more interesting.

In the traffic war between private and public domains, the battle between Douyin, Kuaishou and Taobao Live has just begun.

Where is the channel dividend, where is the brand

In the past three years, live broadcast e-commerce has developed rapidly, but it has quickly reached a bottleneck. Among the three leading platforms of Douyin, Kuaishou, and Taobao Live, Douyin is still a newcomer, but it is also the only platform that is still on the rise. In e-commerce, an industry that has high customer acquisition costs and constant need for traffic access, it is the common understanding of merchants to seize Douyin, even if the future of Douyin e-commerce is still unclear.

Earlier, many merchants told Sohu Technology that Douyin’s disconnection of external links last year did cause them a relatively large turmoil in the short term. Originally, there was no plan to open a small store on Douyin, but considering that Taobao has not too many Incremental space, just to be on the safe side, still cannot give up the market of Douyin.

“We are indeed investing more operational energy in Douyin now, because relatively speaking, Taobao’s live broadcast pattern has been more solidified.” Lei Binyi told Sohu Technology. He observed that even if it is Taobao’s head anchor, Spending a lot of money to advertise outside the site, such as WeChat’s Guangdiantong and various other channels.

Recently, Tmall has rarely lowered the threshold for merchants to enter. After April 19, newly opened stores can become official Tmall stores only by passing the 7-month trial operation capability assessment. This is the first time that Tmall has revised its store opening rules since its establishment in 2009.

Where the channel dividend is, where is the brand owner. Its own bottleneck and Douyin Kuaishou’s plundering of merchant resources are increasing the sense of crisis on Taobao and Tmall.

In fact, the Taobao brand has already worked hard in the field of self-broadcasting, and it has become a standard for Taobao live broadcast. However, Lei Binyi pointed out that Taobao’s live broadcast mechanism has defects in store self-broadcasting. “Taobao’s service fee for proxy broadcasts is paid by the hour. Paid, that is, how much is an hour, but Douyin is a cost model of CPS (charged by actual sales volume), which is obviously more effective in motivating anchors.”

QuestMobile’s live e-commerce report in October last year showed that as of September 2020, the proportion of users watching live broadcasts on Kuaishou and Douyin platforms has reached around 80%, and the user habits of live e-commerce have basically formed. However, it is worth noting that the proportion of Kuaishou head KOLs participating in live broadcast is 58.5%, and the proportion of carrying goods is 36.6%. In contrast, the proportion of Douyin head KOLs participating in live broadcast is about 27.5%, and the proportion of carrying goods is 51.2%.

In other words, although Kuaishou has created its image as the “first platform for live streaming e-commerce”, Kuaishou still dominates live entertainment. And more than half of the anchors on Douyin who started live broadcasts for the purpose of bringing goods.

Under the influence of head anchors such as Simba, Li Jiaqi and Wei Ya, Hengqiang, the waist and tail anchors began to test the waters in many ways. The person in charge of MCN once told Sohu Technology, “The anchors are studying how to drain traffic more accurately. Taobao does not The method is to provide traffic to the live broadcast room, but Douyin can. The two sides have very different operating methods for the anchors. Therefore, many mid-waist anchors can only test the water in many ways, and a small proportion of them are “out of the country”.”

E-commerce anchors are fleeing Kuaishou and Taobao, and the agency service providers are also seeing the dividends of Douyin.

Chen Jun told Sohu Technology that the service provider of TikTok Lining’s official account used to be mainly engaged in content marketing, but only transformed into an e-commerce agency operation in August last year. “Originally, the company was almost unable to sustain it. After the transformation, it is now one month later. The transaction turnover is about 50 million.” He said that the general trend of brand self-broadcasting will drive the rapid growth of the entire agency operation industry.

On the whole, the basic ideas of Douyin e-commerce, the overall framework of the store, the basic disks of the top merchants and users are all in place. The next decision is whether the wild growth of GMV can last or not, which is the most critical user experience. , And whether internal management can keep up with the speed of business expansion.

An insider of Douyin revealed to Sohu Technology that the two e-commerce departments within Byte are trying to integrate. One is the e-commerce department of the group established in June last year. Before this department was established, Douyin already had one of its subordinates. E-commerce department. And BYTE hopes to put the old e-commerce department under Douyin into the commercialization group, that is, Zhang Lidong’s subordinates.

“This year Douyin is going to engage in e-commerce.” The insider said. After Douyin catches up on the scale of GMV, whether it can reverse the live broadcast e-commerce landscape and carry the imagination of going public, perhaps there will be an answer within the year.

(At the request of the interviewee, Chen Jun is a pseudonym)

When you want to go to the market choose delicious butter you should look at the stalk. When you see the green base of the stalk, the avocado is not yet ripe. When you see the base of the stalk is brown, the avocado is overcooked, and should not even be selected. When you see the yellowish-yellow stem of the stalk, the avocado has just ripe, and eaten very well, you should choose these avocados because it is waxy and fresh.

Observe the appearance of the butter

One of the keys to choosing good avocados is to observe the skin of the avocado before you buy. Because normally avocados have a green, glossy skin, which means that this avocado is not yet ripe, you should not choose this type of butter.

Choose delicious butter looking at the shell

When you see the color of the avocado turning purple brown, the rough skin means that the butter has started to ripen and is delicious without frizz.

The feeling when holding the avocado

One of the experiences of wise housewives when choosing avocados is to hold the avocado and gently light it around. When you hold the avocado, it feels heavy in your hand, firm, the feeling when the butter is soft, it is delicious ripe butter, so you should choose.

Besides, you should tell each other how to gently shake the avocado, if there is a sound of seeds inside, it will be a delicious but delicious avocado. Besides, when you gnhe see the sound when shaking butter does not confirm the quality of the good standard butter.

How to choose delicious butter looking at the stalk

If you shake the fruit and make a low sound, the avocado is probably old. On the contrary, when you shake the avocado, it sounds too hollow and squeaky, then this is definitely not a young avocado.

One of the easiest things you can use in a microwave is boiled corn.

Boiling in a microwave does not require water, nor does it need a pot or pot or a pot or a pot that doesn’t take much time. It only takes about 3 minutes to have corn ready to eat.

Illustration.

To make corn in the microwave is very simple, just do the following:

• Put clean corn with its layers in the microwave, turn on for 3 minutes at the highest temperature. Corn wrapped in a mantle will ripen very quickly.Some large or slightly older corn will be more difficult to ripen, people can adjust for a little longer time.

• When taking out of the microwave, you only need to use a knife to cut a layer of the corn stalk about 3cm from the corn stalk.

• Use the handle on the top of the corn to shake vigorously to let the corn slip out of the coat, then enjoy.

There is also another way to boil corn in the microwave you can refer:

• Blot a tissue in the water and squeeze the water away.

• Wrap corn with wet paper towels. Put corn on a plate. In the microwave, turn on the highest heat setting for about 3-5 minutes depending on the size of the corn.

• When the corn is ripe, carefully use the chopsticks to remove the paper from the corn.

However, this method must have a clean paper towel, if in doubt the quality of the tissue, people should not try.

After the traditional e-commerce of Taobao and Jingdong, and the social e-commerce of Pinduoduo, Douyin put forward a new concept-“interest e-commerce” at the recent e-commerce conference.

According to the explanation by Kang Zeyu, president of Douyin e-commerce, “interest e-commerce” is to tap the potential shopping needs of users based on the content ecology and recommendation algorithm of Douyin. If the traditional shelf-style e-commerce in the Taobao era is that users go shopping with their goals, then “interest e-commerce” is to use algorithms to recommend products that may be of interest to users when they have no purpose.

If you compare Taobao to a shopping mall, Douyin is more like a pedestrian street.

Another new concept was introduced, and the controversy about “whether it is a pseudo concept” also arises. From the perspective of implementation means, the essence of “interested e-commerce” is “commodity recommendation”, and this function is actually not absent on platforms such as Taobao and JD.com. But Chen Jun, a senior practitioner in the e-commerce industry, believes that Taobao does the most to match demand. He told Sohu Technology that the algorithm recommendation is to increase the conversion rate as much as possible, that is, to allow people at each level to get the consumption they need, so as to increase the conversion rate.

Regardless of how “interested e-commerce” is defined, Douyin has come up with algorithmic tools to tap the value of public domain traffic, convert more potential users to shopping live broadcast rooms, and then undertake with a brand with a certain degree of recognition and trust. , Guarantee retention and repurchase rate.

“The efficiency of the Douyin team is still very high. From the start of the e-commerce business to the present, it has output its own methodology in more than a year.” Wuyou Media CEO Lei Binyi told Sohu Technology.

A few days before the Douyin E-commerce Conference, Kuaishou also held a self-e-commerce conference. The live broadcast e-commerce methodology expounded by Kuaishou seems to be quite different from Douyin, but when you look closely, the two essentially have the same demands.

“Rely on public domain in the short-term and private domain in the long-term”, Kuaishou advocates that the promotion of transaction traffic comes from the follow page, so that the master and the merchant have the right to control the traffic. Although Kuaishou emphasized the “private domain” from the beginning to the end of the conference, one detail worth noting is that Simba, who has the strongest private domain traffic, did not appear in any promotional videos of the conference due to the “bird’s nest sale incident”. And the anchor case.

In fact, Kuaishou seems to be deliberately weakening family-style private domain traffic, and instead uses “private domain traffic” to attract mid-waist anchors and business self-broadcasts to balance the power of the family, and covertly transfer to the public domain under the crust of private domain.

With Kuaishou’s listing and TikTok approaching its listing, the two e-commerce businesses have also come to an interweaving point dramatically, that is, the competition for public domain traffic and brand owners. Douyin once again chose to start from the high line, and Kuaishou once again completed the low line and hit the high line from the low line. The short video war between the two sides once again repeated itself in the field of e-commerce.

It’s better to rely on the anchor than the brand

“The vibrato is a lesson learned from Taobao live broadcast and Kuaishou.” Chen Jun said.

In the field of e-commerce, although Douyin is a late player, it may be a smart and powerful opponent. More than a year after Douyin started its e-commerce business, the first e-commerce methodology that has attracted the attention of the outside world is the importance of Douyin e-commerce on brand self-broadcasting.

Since Luo Yonghao launched the first shot of Douyin live e-commerce last year, various celebrity artists have also appeared one by one, but while sales are refreshing high, the industry has also begun to talk about the platform ecology of “Douyin does not have a brother”. Compared with Kuaishou’s strong private domain traffic, Douyin’s public domain ecology is difficult to incubate a benchmark anchor, and it has almost blocked the idea of ​​relying on anchors to bring goods to establish an industry image.

Xiaohulu big data shows that from April to December last year, among the top 100 master anchors in total sales on Taobao, Kuaishou, and Douyin, 45 were Kuaishou anchors, 40 were Taobao anchors, and only 15 were Douyin anchors. Among the top 10 sales talent anchors, 5 are Taobao anchors, 4 are Kuaishou anchors, and only Luo Yonghao is the Douyin anchor.

According to Tencent’s deep network citing people who ran Douyin e-commerce in the early days, 6 accounts were incubated on Douyin, with a total number of fans of about 100,000. However, according to his observation, the number of fans is not directly related to the amount of goods carried. 3 After the monthly explosion, sales have entered a stable period.

This problem is not uncovered within Douyin. At the conference, Douyin e-commerce put forward the “FACT model”, which represents the self-broadcasting of merchants, the talent matrix, marketing activities, and the big V of the head. The four horses are equally important to balance the forces of all parties.

In fact, before the official announcement, the Douyin e-commerce ecology had already formed a big environment where the brand was popular. In August last year, Xiao Dongyu, head of Weige’s MCN brand live broadcast service, told Sohu Technology that Douyin’s head anchors generally tend to work directly with the supply chain, with brand-specific shows accounting for the majority, while Taobao’s mixed broadcasting is the main focus.

“The FACT mode of Douyin deliberately avoids the potential hazards of Hengqiang on the head. There must be drawbacks to only grabbing one head in the private and public domains. The space in the waist really needs a platform to redistribute traffic. What I see is , Douyin is strengthening this transformation.” Wuyou Media CEO Lei Binyi told Sohu Technology.

Judging from the experience of Kuaishou and Taobao, the negative impact of strong top anchors is self-evident. Simba, Li Jiaqi and Wei Ya gradually evolved from platform signs to platform ceilings and began to counterbalance the overall ecological health of the platform.

Take Simba’s return to his debut as an example. Although Simba has tried his best to keep a low profile, it is still difficult to conceal his influence. At the end of the whole live broadcast, Simba recommended a batch of newcomer anchors, and added fans to these newcomers’ accounts. Some of the anchors increased their fans at one time by more than one million orders. In a sense, Simba’s private control of traffic has been Beyond the platform.

Chen Jun said that the essence of Douyin’s support for brand self-broadcasting is to redistribute benefits and achieve a balance between all parties, instead of letting a certain character become fat, and other characters are sucked up.

Kang Zeyu, President of Tik Tok E-commerce, emphasized that Tik Tok attaches great importance to all levels. For Long Tail, Tik Tok will set up a selection alliance to make it easier for them to choose products. There may be some requests for brand cooperation in the middle waist, and Douyin will support it through mechanisms such as Douyin Link. On the head, there are more customization needs, such as building your own team and even brand.

In terms of revenue, Douyin e-commerce is similar to Taobao. Its revenue mainly consists of GMV rake and advertising. Brand merchants can contribute more stable GMV and traffic purchase costs. Moreover, mature top brands have a complete supply chain, which can make up for the incomplete Douyin stores. This all constitutes the reason why Douyin supports brand self-broadcasting.

However, Douyin’s brand self-broadcasting is obviously still in its infancy. Xiaohulu big data shows that of the top 100 stores with total sales last year, 98 live rooms are from Taobao, and only 2 live rooms are from Douyin.

The hidden worries of large-scale anti-super fast hands and Taobao live broadcast

In the outside world’s perception of live e-commerce, Kuaishou e-commerce has a first-mover advantage and seems to be the best in terms of scale, but from the data point of view, facts and subjective feelings may be somewhat different.

According to a report from the financial media “LatePost”, Douyin’s live broadcast of e-commerce GMV exceeded 500 billion yuan last year. The Kuaishou financial report shows that last year, Kuaishou’s GMV was 381.2 billion yuan, and Taobao’s live broadcast exceeded 400 billion yuan. In terms of scale, Douyin has achieved a surpassing Taobao live broadcast and Kuaishou.

The Douyin e-commerce business plans to raise the GMV target this year to one trillion yuan, doubling the previous year. In contrast, Pinduoduo only broke through one trillion in 2019, compared with 1.6 trillion last year. In other words, if the goal is achieved, Douyin’s e-commerce business alone will surpass the scale of Pinduoduo in 2019.

According to Questmobile data, during the National Day last year, Douyin stores have basically become the only channel for live e-commerce on the platform, accounting for 96%, while Kuaishou stores only accounted for one-third of their revenue, and Taobao and Youzan each accounted for it. one third. From the data point of view, Douyin has basically formed a closed loop, and Kuaishou’s e-commerce revenue still has a high proportion of people making wedding dresses for others.

Since the establishment of the first-level e-commerce department last year, in order to establish a closed-loop Douyin store, Douyin first broke off the third-party platform for live broadcast and delivery, and then launched Douyin payment. In addition, it has reached a cooperation with the big channel brand Suning to support various players. TikTok e-commerce closed loop was established quickly.

However, the construction of the Douyin store and the overall operating system is still relatively simple. After Douyin’s external link was broken last year, Li Jianfeng, the director of Roman e-commerce, once told Sohu Technology that Douyin stores are relatively immediacy, and merchants have not received clear guidance for long-term operations.

It is understandable that Douyin is an e-commerce company starting from its own strengths “recommendation algorithm”, but this also makes it difficult for the “recommended live broadcast” to meet the daily sales needs of businesses. In addition, merchants who have become accustomed to Taobao’s more complex operating rules cannot quickly build a similar operating system on Douyin, and the Douyin platform itself does not have a standardized product similar to Alimama to guide merchant operations.

At the product level, unlike Kuaishou and Taobao live broadcasts, Douyin’s e-commerce portal “Douyin Mall” is located on the personal homepage. There is no classification as a whole. Only the “Guess you like” part recommends products based on algorithms, designed as a double-row information stream, and In the information flow, live broadcast portals and commodity link portals are mixed.

This shows that “search-based e-commerce” currently does not have a high priority in Douyin e-commerce as a whole.

In addition to the differences in product design, Lei Binyi believes that if Douyin and Taobao are compared, because of their genetic differences, Taobao, as an e-commerce platform, converts traffic to live broadcasts, and the accuracy rate will be higher than that of Douyin.

QuestMobile’s data report in April last year showed that among the current major content platforms, the average conversion rates of Douyin and Kuaishou were 8.1% and 2.7%, respectively. However, there are still differences between sub-industries and brands of different sizes. A person familiar with the matter revealed to Sohu Technology that the conversion rate of Douyin stores is only 1.4% for the top brand in a certain vertical category. The flow of the department is coordinated”.

The greatest insecurity in Douyin’s public domain traffic distribution is reflected in the instability of sales conversion. In such an environment, the top brand can survive the cold start period more smoothly by virtue of a higher consumer awareness base.

Wu Lifeng, head of the e-commerce platform of Peacebird Live, told Sohu Technology that if 1 million people come in to watch the live broadcast during a live broadcast, and 150,000 people will eventually enter the store, the conversion rate can reach 15%, which is already a considerable benefit. From the perspective of the entire brand’s self-broadcasting, the launch traffic accounted for 30%, and the organic traffic accounted for about 70%.

Douyin has already begun to make attempts on private domains. In March of this year, Douyin quietly launched the test of the fan group chat function, and businesses can establish private domain communities on Douyin. For example, Luo Yonghao’s “Make Friends” Douyin fan group has reached 50.

On the other hand, in order to open up public domain and private domain traffic, Kuaishou began to test the e-commerce marketing platform Magnetic Taurus on March 31, and integrate Kuaishou Noodles + Xiaodiantong. As for the shortcomings of “brand self-broadcasting”, Kuaishou is also working hard to erase the prejudice of the outside world. Xiao Gu, the person in charge of Kuaishou e-commerce company, responded, “Many brands ask us whether I can do it in Kuaishou, and whether Kuaishou is suitable for branding. My response to everyone is that for a platform where 300 million people come every day, it must It’s suitable for brands, but the way of doing it is different. We encourage store broadcasting and self-broadcasting more.” He explained that if it is a flagship store, the content and trust of store-broadcasting are insufficient, but if self-broadcasting is done, as On the brand side, you can open an account to make the personality more interesting.

In the traffic war between private and public domains, the battle between Douyin, Kuaishou and Taobao Live has just begun.

Where is the channel dividend, where is the brand

In the past three years, live broadcast e-commerce has developed rapidly, but it has quickly reached a bottleneck. Among the three leading platforms of Douyin, Kuaishou, and Taobao Live, Douyin is still a newcomer, but it is also the only platform that is still on the rise. In e-commerce, an industry that has high customer acquisition costs and constant need for traffic access, it is the common understanding of merchants to seize Douyin, even if the future of Douyin e-commerce is still unclear.

Earlier, many merchants told Sohu Technology that Douyin’s disconnection of external links last year did cause them a relatively large turmoil in the short term. Originally, there was no plan to open a small store on Douyin, but considering that Taobao has not too many Incremental space, just to be on the safe side, still cannot give up the market of Douyin.

“We are indeed investing more operational energy in Douyin now, because relatively speaking, Taobao’s live broadcast pattern has been more solidified.” Lei Binyi told Sohu Technology. He observed that even if it is Taobao’s head anchor, Spending a lot of money to advertise outside the site, such as WeChat’s Guangdiantong and various other channels.

Recently, Tmall has rarely lowered the threshold for merchants to enter. After April 19, newly opened stores can become official Tmall stores only by passing the 7-month trial operation capability assessment. This is the first time that Tmall has revised its store opening rules since its establishment in 2009.

Where the channel dividend is, where is the brand owner. Its own bottleneck and Douyin Kuaishou’s plundering of merchant resources are increasing the sense of crisis on Taobao and Tmall.

In fact, the Taobao brand has already worked hard in the field of self-broadcasting, and it has become a standard for Taobao live broadcast. However, Lei Binyi pointed out that Taobao’s live broadcast mechanism has defects in store self-broadcasting. “Taobao’s service fee for proxy broadcasts is paid by the hour. Paid, that is, how much is an hour, but Douyin is a cost model of CPS (charged by actual sales volume), which is obviously more effective in motivating anchors.”

QuestMobile’s live e-commerce report in October last year showed that as of September 2020, the proportion of users watching live broadcasts on Kuaishou and Douyin platforms has reached around 80%, and the user habits of live e-commerce have basically formed. However, it is worth noting that the proportion of Kuaishou head KOLs participating in live broadcast is 58.5%, and the proportion of carrying goods is 36.6%. In contrast, the proportion of Douyin head KOLs participating in live broadcast is about 27.5%, and the proportion of carrying goods is 51.2%.

In other words, although Kuaishou has created its image as the “first platform for live streaming e-commerce”, Kuaishou still dominates live entertainment. And more than half of the anchors on Douyin who started live broadcasts for the purpose of bringing goods.

Under the influence of head anchors such as Simba, Li Jiaqi and Wei Ya, Hengqiang, the waist and tail anchors began to test the waters in many ways. The person in charge of MCN once told Sohu Technology, “The anchors are studying how to drain traffic more accurately. Taobao does not The method is to provide traffic to the live broadcast room, but Douyin can. The two sides have very different operating methods for the anchors. Therefore, many mid-waist anchors can only test the water in many ways, and a small proportion of them are “out of the country”.”

E-commerce anchors are fleeing Kuaishou and Taobao, and the agency service providers are also seeing the dividends of Douyin.

Chen Jun told Sohu Technology that the service provider of TikTok Lining’s official account used to be mainly engaged in content marketing, but only transformed into an e-commerce agency operation in August last year. “Originally, the company was almost unable to sustain it. After the transformation, it is now one month later. The transaction turnover is about 50 million.” He said that the general trend of brand self-broadcasting will drive the rapid growth of the entire agency operation industry.

On the whole, the basic ideas of Douyin e-commerce, the overall framework of the store, the basic disks of the top merchants and users are all in place. The next decision is whether the wild growth of GMV can last or not, which is the most critical user experience. , And whether internal management can keep up with the speed of business expansion.

An insider of Douyin revealed to Sohu Technology that the two e-commerce departments within Byte are trying to integrate. One is the e-commerce department of the group established in June last year. Before this department was established, Douyin already had one of its subordinates. E-commerce department. And BYTE hopes to put the old e-commerce department under Douyin into the commercialization group, that is, Zhang Lidong’s subordinates.

“This year Douyin is going to engage in e-commerce.” The insider said. After Douyin catches up on the scale of GMV, whether it can reverse the live broadcast e-commerce landscape and carry the imagination of going public, perhaps there will be an answer within the year.

Robert Hoge with his beautiful wife and little angel.

Born with a deformed shape

According to the Daily Mail, 44 years ago, science did not have a scanner or ultrasound so Robert was not examined during pregnancy. He was born with a very weak constitution, an abnormal face shape like a “monster” when there was a giant tumor, the size of a tennis ball right between his eyes. Robert’s leg was so deformed that doctors had no choice but to amputate it.

This was a big shock to the family. Robert’s mother, Mary seemed dumbfounded to her eyes, she was scared to look at the baby, unable to come close, to hold him even once. She was so shocked that the whole family left the little boy in the hospital to volunteer to take care of and return home.

In fact, the Australian woman was scared. Mary confided to her sister: “My son is very ugly, I fear even at first glance, it is my obsession, I cannot feed him.” Met with criticism from her sister, being asked about the baby by many people, Mary did not have the courage to admit she left her in the hospital. She realized that she had to take her home, poor little son. She tried to overcome the overwhelming psychological shock, and went to the hospital to pick up her child. Since then, Robert also has another nickname “Ugly” (meaning ugly).

Robert Hoge has an ugly, disfigured face.

When he was interviewed later, Robert Hoge painfully admitted that his mother sometimes only wished that her son died as soon as possible to get her out of the nightmare of life. “In my mother’s diary, she wrote that I wish I had died and told the nurses that she did not want this child. However, overcoming the emotional shock, my mother decided to raise me, a child with serious medical conditions, ”said Robert.

Life is never easy

However, life is never easy for Robert. When he was 4 years old, he was taken to discover a center, he was very happy to go out, explore the world around him. He was bought by his mother for a veil that only reveals his eyes, he is very excited and thanks to his mother’s gift.

At the same time his family went to a strange place, he trembled when he saw all the strange machines, he was measured his face by uncles in white and examined all over his body. Now his mother said that I was going to undergo a surgery, I would look healthier and cuter. He innocently thanked his mother. He just wanted to turn to hug his mother, to be sullen even once, but his mother hurriedly stood up. A little bit sad, but Robert leaned his mouth open again toward his mother, as if thanking her so much.

Despite the pain, he still tried to make his mother happy, he didn’t want to make her worry even once. He told her she was very well, I was fine. Robert Hoge underwent several surgeries after giving birth, one of which was surgery to remove a facial tumor that had grown almost the size of a tennis ball. Unfortunately, the aftermath of the surgery and his physical condition was unbearable, he was forced to amputate both legs to make room for the prosthetic legs. Since then, it has become more difficult for him to walk. Her face was haggard because of the unruly undulations of the gauze.

The young Robert Hoge was a child with his parents.

During the time he was growing up, he constantly received ridicule and alienated words from the people around him. Once his mother let him go out to meet a friend, Robert was very happy to be able to rarely take out his face veil to catch the sun. The neighbor saw him rushing into the house and crying like he had a nightmare. Robert hurriedly covered his towel and wandered into the house.

When he became a boy big enough, Robert realized his difference, it was time to go to school, everyone looked at him scared, the brothers and sisters just played together without playing with him, his mother loved him. but only far away, seldom near. However, instead of self-esteem and embarrassment, Robert cultivates a great source of strength to accept his own ugliness, to deal with the barriers that always separate Robert from others.

From a very young age, Robert always tried to actively study and take care of himself so that people do not have to struggle. He saw that the whole family talked about something about him, he was very happy and innocently thanked everyone who loved him. Robert often watched his brothers and sisters play through the windows, quietly helping his mother pick up vegetables while she was away. He stayed in his room alone, never crying or nagging his mother.

When Robert was 10 years old, his parents spoke openly, honestly about their feelings when Robert was born. Although he knew that at first his parents were reluctant to bring him home, Robert said he did not feel hurt but was happy that his parents were frank with him. Robert believes that the family has brought the best things with love and sincere care.

Appearance doesn’t determine life

After years of struggling with surgeries, painful and endless, when he was most tired, he came back to himself. When Robert was 14 years old, he didn’t want to change any more. After going through 24 surgeries in his life, Robert Hoge decided to stop, he wanted to accept himself, he didn’t want to go through the pain to hide his defects. “I think it’s not worth risking my life just for the sake of getting into the crowd. The difference in appearance is not as important as how you live, ”said Robert.

Whispering words or stares did not discourage Robert, on the contrary, he tried to find more opportunities to interact with people. Robert is the first in his family to go to college, hoping that he will get a good job, regardless of his family in the future. After graduating from school, Robert began writing and publishing books about his own life experiences to inspire and energize others.

Barriers to appearance have never rolled Robert up in life.

Since deciding to live with himself, Robert has removed his veil and come into contact with the plants. He went to the garden, met his neighbors. He bravely did many useful things for the community. When someone panicked when he met him, Robert softly apologized and lowered his head. Every day passed like that, when everyone got used to the deformed face, he was able to raise his head high and see the world around him without fear of making people afraid.

A feeling of happiness crept through each cell, something that he had never experienced such a free, happy feeling before. Maybe for you it is very normal, but for Robert, through the ten spring and summer, the experience was as great as all of his life.

Time passes by, the boy Robert is now grown up. Whenever he had the opportunity to talk to everyone, he was very cheerful, friendly, and his way of sharing was humorous and profound. Everyone turned from fear to compassion, watching his face reappear so much emotional loss and experiencing so much physical pain.

When he turned 30, Robert married a woman named Kate, an ordinary girl who loves a man because of her extraordinary talent and energy. Currently, Robert lives with his wife and two daughters in Wynnum, a beautiful suburb on the shores of Moreton Bay, Australia.

Robert Hoge has also spent time writing, becoming a speaker who delivers a positive message to everyone, even serving as a political advisor to the former Governor and Deputy Governor of Queensland. He wrote “Ugly” (Ugly), released in 2013, detailing his own journey, his different experiences of overcoming difficulties in life.

Robert is now 47 years old, he continues his meaningful path. Today, he has become a famous speaker around the world. Over the years, he realized that the surgeries weren’t helping him, instead it was the joy in his mind, what he could do for everyone was the best thing.

Now, more than anyone, Americans feel very clearly that the lion has awakened and with his endless claws and ambitions, gradually from partner to rival of America. Mr. Joe Biden has chosen a different method from his predecessor: re-establishing alliances to control this ferocious “lion” has just awakened.

That’s exactly what President Biden’s administration is doing. Rotate the shaft to Europe; promoting the actual formation of the US – Japan – Australia – India “Diamond Four” mechanism. And strengthening 3-way relations with 2 partners, 2 top US allies in Northeast Asia: Japan, South Korea.

An offer cannot be refused

That is a relationship with many ups and downs spanning many decades in history.

In the early 1960s, when China had just acquired nuclear weapons and the Vietnam War was on the rise, President Johnson’s administration sought to promote relations with Japan. and Korea aimed to counter the communist movement in Asia. But, in order to reinforce this triangular relationship, it was the Johnson administration’s job at the time to “repair” the bilateral relationship between Japan and Korea, which had continued to tense after grievances in the past. World War 2.

Mr. Joe Biden has different methods from his predecessor. Photo: LG

The US had in hand a “trump card” to solve this dilemma: the superior military and economic strength at that time. Who pays, he or she has the right to order music! While Japan and South Korea continued negotiations that lasted more than 13 years, since 1951, aimed at normalizing bilateral relations, American diplomats have delivered a fairly simple message: what if Japan Japan and South Korea have established a friendly relationship, the US will continue to provide both military and economic support for both partners.

Simply put, it is an irrefutable offer! On June 22, 1965, at the Prime Minister’s Palace in Tokyo, the representatives of Japan and Korea signed the Treaty on Basic Relations between Japan and Korea, often referred to as the Japan-Korea Treaty. This treaty provided the basic foundation for restoring diplomatic relations between Korea and Japan, which had been interrupted since 1945.

By the 1980s, the administration of US President Ronald Reagan continued the policy direction of promoting relations between Japan and South Korea. With the encouragement of the United States, South Korean President Choon Do-hwan and Japanese Prime Minister Nakasone Yasuhiro held the first summit in 1983 and 1984. The United States also pledged to ensure security for Korea. , reassessed strong support for Japan, while calling on Tokyo to play a greater role in ensuring security in Asia.

By the late 1990s, the US began a new step in its relationship with two allies in Northeast Asia: the US – Japan – Korea triangle relationship. To foster this relationship, a Tripartite Monitoring and Cooperation Group (TCOG) has been formed as well as the implementation of the “Perry Process” (named US Secretary of Defense William Perry), which is the to the expert level to help policymakers of the three sides have conditions to discuss and exchange to strengthen cooperation between the US and Japan and South Korea …

“Thorn” in a 3-way game

However, the US will have to make a lot more effort if Biden’s policy of strengthening relations with Northeast Asian allies will be effective, because the Japan-Korea relationship has recently shown signs of developing. Fierce disputes, no signs of cooling down.

For more than three decades after the signing of the Japan-Korea Treaty, the two sides continued to argue over different interpretations of the treaty, which exempted Japan from any compensation for the period of its occupation. during World War 2.

In 2018, the Supreme Court of Korea suddenly ruled that Japanese companies must compensate victims of forced labor during the war. After this controversial ruling, the relationship between the two sides quickly turned in a bad way. Both Seoul and Tokyo are excluded from the list of most favored nation states in trade relations. While Tokyo imposed restrictions on the export of key raw materials on Korea’s large-scale semiconductor industry and many other items, a nationwide boycott campaign took place. items made in Japan. Japanese businesses are also the subject of anti-countermeasure campaigns in Korea …

The dispute between the two sides culminated when in August 2019, Seoul announced that it was likely to withdraw from the Treaty on Important Information Sharing with Tokyo, which was signed in 2016; South Korea will only continue to cooperate with Japan in military information, through a trilateral information-sharing agreement, in which the US plays an intermediary role.

This action threatened the US-Japan-Korea alliance structure in the context of Northeast Asia geopolitics frequently “red alert” due to tensions on the Korean Peninsula. However, just a few hours before the Japan Intelligence Sharing Treaty expires, Seoul decided to extend the treaty, a move that made the United States relieved, relieved of its thousands of pounds that threatened to destroy it. broken US – Japan – Korea triangular relations.

Throughout 2020, the bilateral relationship between Korea and Japan did not improve significantly. Most recently, the Korean Defense White Paper announced in February 2021 no longer calls Japan “partner”, a worrying signal for the relationship between the two sides. In the context of the COVID-19 epidemic raging around the world, travel restrictions have further reduced opportunities for exchanges between people of the two countries, making the ability to restore Japan-Korea relations very difficult. towel.

Japan remains an economic powerhouse. Photo: LG

The currency is the currency ahead of Wisdom

During his four years in the White House, Mr. Trump has repeatedly questioned the value of allies in Northeast Asia, repeatedly debating the costs of maintaining US troops in both Korea and Japan. Copy. Those moves have undermined the US’s ability to assume the unwritten role of being a (key) party building a bridge between Seoul and Tokyo. This leads to the fact that the US – Japan – Korea triangular relationship has fallen into the bleakest situation in the last months of the Trump term.

Aware of the damage caused by his predecessor, the Biden administration seeks to reorganize the trilateral alliance relationship. It is important not to let either partner feel the US is biased towards the other.

However, it is obvious that due to the different geographical location, history, political regime as well as the size of the economies of each party, the value of each Northeast Asian ally to the United States is also. different.

Outperformed by China (to become the second largest economy in the world), Japan remains an economic powerhouse. But, this economy is increasingly dependent on Chinese markets, capital sources and production chains. Therefore, Japan is careful when choosing its position, ensuring to gain the greatest benefits in the context of the fierce Sino-US confrontation.

Tokyo’s optimal choice is to build a relationship just enough with the US to avoid falling into a passive position in the Sino-Japanese relationship, as a bargaining chip with China; while maintaining its role as a trusted US ally to deal with the security challenges that have recently emerged on the Korean Peninsula.

Compared to Japan, South Korea is more dependent on the US for the military but more on China economically. The US is the only ally, and China is Seoul’s biggest trading partner. Korea cannot and does not want to have to choose between either party. Maintaining a relatively neutral position between the US and China is also a sensible choice for Seoul.

In order to serve the strategy of rebuilding allied relations in Northeast Asia, not only actively mediating the difficult relationship between Japan and South Korea, the US must also actively involve Japan. and South Korea is back in a trajectory that is allied with America itself. At the end of February, the US and Japan signed a cost-sharing agreement for the US military stationed in Japan. By early March, the US reached an agreement with South Korea to sign the XI Special Bilateral Military Cost-Sharing Agreement (SMA) for a period of six years.

These are the economic levers that were used decades ago and they are still in effect today.

The money (of the US) is the smart money!