Take advantage of the online business platform online According to experts, this is the time when businesses and stores expand their advertising and sales platforms. Potential units can build their own website or look to the press and tools of Google. As for small and medium-sized sellers, taking advantage of e-commerce platforms is being considered the optimal solution. Selling online on e-commerce platforms is gradually becoming an alternative Mr. Nguyen Ngoc Dung, Vice Chairman of Vietnam E-commerce Association said: “The e-commerce platform, which gathers tens of millions of visitors per month, is a channel to reach a large number of potential customers. In addition, these platforms are also regularly improved with many advertising tools and sales campaigns that are focused on investment. Therefore, this will be a business platform that sellers should quickly take advantage of to increase their revenue, instead of worrying about being too dependent on one platform and tightening interactions.” . Sharing the same opinion, Mr. Nguyen Kien Giang – Hufuholic store owner who is doing business on the e-commerce floor said that the biggest difficulty when starting a business is approaching new customers and expanding the business model. When switching to an online business, Mr. Giang took advantage of free marketing programs available on these online platforms, to connect with customers more easily and reach many new customers, thereby developing the business. scale rapidly. “Shopee has helped Hufuholic transform from a small online retailer into a famous cosmetic store chain and become the foundation of my career,” said Mr. Nguyen Kien Giang. Join knowledge sharing channels The advantage of an e-commerce platform is user resources, however, another benefit that sellers receive through this platform is free sales knowledge. It is the basis for sustainable business development on multiple platforms. Currently, many e-commerce platforms are implementing weekly online classes to train sellers, share selling experiences from experts and successful sellers, and organize community groups for sellers to exchange information. , learn from each other. Simple, easy and free when registering to participate in free sales classes on the e-commerce floor A Shopee representative said that understanding sales tools and the benefits it brings helps Shopee and sellers to accompany them more effectively and longer. Besides, Shopee also has free information aggregation channels for sellers such as Shopee Academy or Shopee Uni YouTube channel which also regularly updates information and documents. Thanks to this series of free training activities, Mr. Vu Trung Anh Rim – owner of Beyours store has been able to manage the business scientifically and effectively, thereby having more time for his family and personal hobbies. “I had to expand my warehouse and increase my capital by 4-5 times to be able to partly meet the growing demand of customers when selling on e-commerce platforms compared to before,” Mr. Rim emphasized. After the knowledge received and sales experience over the past time, Mr. Vu Trung Anh Rim believes that new sellers need to focus on key products to make a difference. Currently, sellers on Shopee who are not part of Shopee Mall are free of commissions and have the opportunity to increase awareness and boost sales through major campaigns of the year… Program “New start, million orders” to” recently implemented Shopee also supports 160,000 VND to the seller’s advertising account, and free Xtra coin refund package and 50% voucher for new sellers starting a business on Shopee. As one of the businesses benefiting from the support solutions of the e-commerce floor, Mr. Nguyen Hung Tuan – owner of the women’s shoe brand Erosska, affirmed that selling on the e-commerce floor is an indispensable part of the journey to create millions of customers. his shoes. “We started at Shopee and that was the launch pad that helped us thrive on most other platforms. From a brand that started with 2 million dong, now Erosska has more than 50 employees and monthly sales are many times higher than the original number, “said Mr. Tuan.

“On the afternoon of April 9, when I opened the product, the fire found inside was a perfume box. Immediately I contacted the seller on Shopee and the general feedback is very sorry because the experience is not good, please return the goods to Shopee to handle “, Mr. Hieu recounted. D. Hieu added that on April 10, J&T Express delivery staff came to pick up the goods, did not ask to sign for confirmation. On April 13, Shopee updated the information that returned goods arrived and waited for 3-5 days to process. Customers receive perfume box instead of iPhone 12. Photo: Đ. Hieu. “On April 17, I received a message from a person talking from J&T Express wanting to watch the video I recorded and asking to confirm that the delivery order did not show any unusual signs,” Mr. Hieu shared. On April 19, J&T Express continued to call this customer to convince him to sign the order. “They said that this memorandum was signed only to confirm the outside condition of the product, not related to the product inside”, Mr. Hieu said. On April 20, Mr. Hieu received a call from Shopee informing him of not accepting the refund. According to Mr. Hieu, the reason given by Shopee is that the video does not capture all 6 sides of the box. “I really do not pay attention to how to shoot, even more do not know to turn all 6 sides of the box. The other box will be sent back in 3-5 days. That is nearly 19 million VND lost,” he said. Hieu said to Zing . According to customer D. Hieu, while receiving the goods, he found that the product box showed no signs of being peeled, just a little dented. Outside, correct bill of lading code, correct information and product name are still recorded. Mr. Hieu said there are full videos recording the process of receiving this goods. This is not the first time a customer buying an iPhone has received a product of no value. At the end of 2020, a customer in Dong Thap said he bought an iPhone 12 Pro Max but only received a stone. At the same time, Chu Quang Toan (Ha Tinh) received color pencils after ordering 2 iPhone 12 Pro Max. As a result, Best Express carrier took responsibility and compensated the customers. However, the cause of the incident causing the two “evaporated” iPhones has not been announced. At 12:00 on April 26, Shopee’s representative announced that he had contacted and would refund customer A. Hieu. “We are still working with shipping partners to clarify the issues related to this order according to the working process between the two sides”, a Shopee representative told. Zing . Shopee’s representative also recommends that users take safe steps when receiving goods such as video recording / taking photos of the 6-sided product of the package as proof of comparison in the event of a return claim. Refunds. Refuse or immediately notify Shopee of a sign of anomalous request from the shipper or similar carrier, for example, request to sign the consignment receipt or the status of the order is not At the time of delivery, the receipt / status of the order did not show the correct date / content for confirmation.