Is she ready? From June 13 to June 15, Brand Day “docks” at genuine Watsons booth at Shopee to bring an extremely attractive “wave” of summer cooling deals: Discounts on products from Anessa, Senka , D Program… up to 50%, get more gifts when buying products from Merzy, Maybelline, Watsons… Especially the voucher hunt for 50,000 VND who can get a part quickly. Have a super cool offer on Super Brand Day below to add it to your cart right away! Cosmetics for skin care and protection from A – Z buy 1 get 2 Senka All Clear Water Micellar Formula White Makeup Remover Senka All Clear Water Micellar Formula White is alcohol-free, very gentle on the skin, helping to clean dirt, sebum, long-lasting makeup deep inside pores. Thanks to Japanese Fuji cherry blossom and licorice extracts, the Micellar Formula White line helps prevent the formation of melanin, improve dark spots, and whiten and soothe the skin, effective anti-oxidation. for moist, smooth, radiant skin. Buy 2 “em” Senka All Clear Water Micellar Formula White makeup remover for only 99,000 VND. Senka Perfect White Clay Foaming Cleanser Senka Perfect White Clay Foaming Cleanser with thick and fine foam has the ability to reach and remove dirt and sebum deep in the pores. From there, the skin will be selectively cleansed, while enhancing the effectiveness of other moisturizing ingredients to help clean, moist skin naturally. Senka Perfect White Clay uses natural mineral-rich white clay to gently remove dead skin cells, giving skin a radiant glow and promoting skin metabolism. 9Wishes Pine Treatment Sunscreen SPF 50/PA++++ 9Wishes Pine Treatment Sunscreen SPF50/PA++++ has a light liquid texture, easy to spread, quickly absorbed into the skin without causing stickiness with a mild scent. With benign ingredients, 9Wishes Pine Treatment can be used with all skin types, especially oily skin. This “em” sunscreen, in addition to its strong broad-spectrum effect, protects the skin, also has the effect of purifying, shrinking pores, reducing the aging process. Dear Klairs Midnight Blue Calming Cream Dear Klairs Skin Midnight Blue Calming Cream uses extracts from Roman flowers, centella asiatica, etc. to help restore and soothe the skin when irritated, restore the skin after treatment. More specifically, the blue thick cream is extremely eye-catching, making users feel fresh right after using it. The product also helps restore vitality to the skin for those who work in offices, under a lot of pressure, and promote skin recovery after damage. Skin1004 Madagascar Centella Ampoule Essence Skin1004 Madagascar Centella Ampoule essence with the main ingredient extracted from 100% natural centella asiatica is effective in soothing, improving skin, balancing moisture, helping to regenerate collagen, strengthen skin protection. Thanks to that, this essence line from Skin1004 can be used for all skin types, including sensitive skin, pregnant women and babies can also use it without causing irritation or breakouts. Essence Skin1004 Madagascar Centella Ampoule is being offered buy 1 get 1 free, only 610,000 VND at Shopee. A series of “bloody” deals also reduce “fog” Cetaphil Duo Cleanser and Lotion Cetaphil Facial Cleanser is specially formulated to remove oil from the face, remove dirt and makeup without leaving your skin dry. The product does not contain alkalis, does not create acne and does not contain fragrances to help soften skin, completely non-irritating to even sensitive skin. And don’t forget to use extra gentle Cetaphil Moisturizing Lotion, which helps restore the skin’s natural protective barrier, providing moisture to the skin, helping to bring back soft, natural pink and white skin. Using Cetaphil cleanser twice a day will help the skin retain the necessary moisture, smooth and healthy. Anessa Perfect UV Sunscreen Lotion SPF50+/PA++++ Anessa Perfect UV Sunscreen Lotion SPF50+/PA++++ is a product that helps protect skin under the sun without causing dryness thanks to natural extracts, helping to moisturize and smooth skin. In particular, Anessa Perfect UV has a thin, light, dry texture that is very resistant to drifting in water thanks to Aqua Booster EX technology, extremely suitable for outdoor activities, so you can use this sunscreen milk line instead. for daily makeup primer. Anessa Perfect UV Sunscreen Lotion SPF50+/PA++++ is only available at 411,000 VND at Shopee. Only 2 days left until the show “June 15 – The middle of the month is cheap” with more than 6,000 shocking deals priced from only 1K officially opened for sale at Shopee What’s Cheap. In particular, new users also have a voucher to reduce 30,000 VND for orders from 99,000 VND when entering the code 156GICUNGRE30K and voucher for 50,000 VND discount for orders from 250,000 VND when entering the code 156GICUNGRE . Details at the link: https://shopee.vn/m/deal-1k

Currently, the red color of ripe lychees has covered the streets of Hanoi. Although the price is still not “comfortable” but Hanoi people still love it and don’t stop asking to buy it. The price of fresh lychees on the Hanoi market is ranging from 35,000 VND to 50,000 VND/kg. The freshest lychee is tied in bunches of about 2-3kg and often the seller does not agree to tear it apart. Thus, to enjoy, customers must spend at least 100,000 VND. Hoa (Mai Dong market) carefully wraps fresh lychees with wet towels to keep them fresh. A small trader in the area of ​​So crossroads (Thanh Xuan District) said that on these days, he sells half a kilo of fresh lychees every day. The fresh Thanh Ha lychees are sold by this small merchant by weight, for 35,000/kg. Fresh litchi on this occasion is not really sweet, but it is still popular with many customers with the mentality of wanting to enjoy the early season specialties. It is easy to find fresh lychees at Vinh Ho market (Dong Da district), almost any fruit stall has them. Small traders at this market said that they can sell out 20-30kg of fresh lychees every day. The price of fresh litchi here ranges from 40,000 to 50,000 VND/kg. Ms. Mai, a fruit seller at Vinh Ho market, said she was selling fresh lychees for 50,000 VND/kg and further explained that this price had dropped a lot. Just a few days ago, around the 1st of the fourth lunar month, the price of fresh lychees she sold was about 100,000 VND/kg. While there are many litchi in the local market, in the supermarket, this fruit is not really abundant. Lotte supermarket (Dong Da district) is selling a lot of fruits, but fresh lychees are sparse. A customer said that she had been looking to buy fresh lychees in this supermarket for a long time but could not find them. After asking the help of the supermarket staff, she found the item she needed. But there are only very few fresh lychees among the range of other fruits. Fresh lychees in supermarkets are usually not as fresh as in the market. The supermarket staff explained that due to the wind, the lychee will dry out very quickly, turning a less attractive color. At BigC supermarket (Ha Dong), fresh Thanh Ha lychees are sold for 38,900 VND/kg. The lychees here also quickly turn yellow because they dry quickly when encountering cold air. The less eye-catching color seems to be the reason why fresh lychees in the first season in supermarkets are not as expensive as in the market. Mr. Nguyen Duy Canh, 35 years old, from Thanh Xuan, Hanoi said that he had just bought 3.8kg of fresh lychee at the market for 40,000 VND/kg. Currently, litchi in the market is fresh, easy to find, easy to buy and easy to bargain. Unlike in supermarkets, fresh lychees are hard to find and even if they are found, they lose their freshness. Not only in markets and supermarkets, fresh lychees also appear in many “online markets”. Currently, personal Facebook pages are actively selling and are also interested by many buyers, especially when the epidemic makes customers afraid to go to crowded places and want to buy goods online. On e-commerce platforms such as Shopee, Tiki, and Lazada, Thanh Ha litchi also appeared at the beginning of the season. But if you want to buy, customers will have to order up to 7 days in advance, because the quantity of goods is not much.

Take advantage of the online business platform online According to experts, this is the time when businesses and stores expand their advertising and sales platforms. Potential units can build their own website or look to the press and tools of Google. As for small and medium-sized sellers, taking advantage of e-commerce platforms is being considered the optimal solution. Selling online on e-commerce platforms is gradually becoming an alternative Mr. Nguyen Ngoc Dung, Vice Chairman of Vietnam E-commerce Association said: “The e-commerce platform, which gathers tens of millions of visitors per month, is a channel to reach a large number of potential customers. In addition, these platforms are also regularly improved with many advertising tools and sales campaigns that are focused on investment. Therefore, this will be a business platform that sellers should quickly take advantage of to increase their revenue, instead of worrying about being too dependent on one platform and tightening interactions.” . Sharing the same opinion, Mr. Nguyen Kien Giang – Hufuholic store owner who is doing business on the e-commerce floor said that the biggest difficulty when starting a business is approaching new customers and expanding the business model. When switching to an online business, Mr. Giang took advantage of free marketing programs available on these online platforms, to connect with customers more easily and reach many new customers, thereby developing the business. scale rapidly. “Shopee has helped Hufuholic transform from a small online retailer into a famous cosmetic store chain and become the foundation of my career,” said Mr. Nguyen Kien Giang. Join knowledge sharing channels The advantage of an e-commerce platform is user resources, however, another benefit that sellers receive through this platform is free sales knowledge. It is the basis for sustainable business development on multiple platforms. Currently, many e-commerce platforms are implementing weekly online classes to train sellers, share selling experiences from experts and successful sellers, and organize community groups for sellers to exchange information. , learn from each other. Simple, easy and free when registering to participate in free sales classes on the e-commerce floor A Shopee representative said that understanding sales tools and the benefits it brings helps Shopee and sellers to accompany them more effectively and longer. Besides, Shopee also has free information aggregation channels for sellers such as Shopee Academy or Shopee Uni YouTube channel which also regularly updates information and documents. Thanks to this series of free training activities, Mr. Vu Trung Anh Rim – owner of Beyours store has been able to manage the business scientifically and effectively, thereby having more time for his family and personal hobbies. “I had to expand my warehouse and increase my capital by 4-5 times to be able to partly meet the growing demand of customers when selling on e-commerce platforms compared to before,” Mr. Rim emphasized. After the knowledge received and sales experience over the past time, Mr. Vu Trung Anh Rim believes that new sellers need to focus on key products to make a difference. Currently, sellers on Shopee who are not part of Shopee Mall are free of commissions and have the opportunity to increase awareness and boost sales through major campaigns of the year… Program “New start, million orders” to” recently implemented Shopee also supports 160,000 VND to the seller’s advertising account, and free Xtra coin refund package and 50% voucher for new sellers starting a business on Shopee. As one of the businesses benefiting from the support solutions of the e-commerce floor, Mr. Nguyen Hung Tuan – owner of the women’s shoe brand Erosska, affirmed that selling on the e-commerce floor is an indispensable part of the journey to create millions of customers. his shoes. “We started at Shopee and that was the launch pad that helped us thrive on most other platforms. From a brand that started with 2 million dong, now Erosska has more than 50 employees and monthly sales are many times higher than the original number, “said Mr. Tuan.

Recently, the brand Perfect Diary has cooperated with the Japanese design company Sanrio to produce a cosmetic set called MagicStay. Inspired by the adorable and super quality Sanrio characters, she is sure to fall in love and want to shop now and always. MagicStay, which makes you fall in love, must buy now and always. In particular, Perfect Diary x Sanrio brought MagicStay products to Vietnam with the companionship of AMEE – the female singer with extremely cute voice and lovely appearance. To own a set of MagicStay products combining Perfect Diary and Sanrio with the most preferential prices, do not miss the extremely attractive offers from Perfect Diary Super Brand Day including: a series of vouchers with a discount of 40,000 VND For a minimum order of VND 300,000, a voucher of VND 60,000 for a minimum order of VND 500,000. DreamMattle MagicStay matte lipstick Retaining the same style as the previous lipsticks, Perfect Diary x Sanrio MagicStay DreamMatte Lipstick will bring her a very positive experience for her lips. The design of the gold cap with the lovely My Melody character, the familiar transparent lip shell, is equally luxurious. The lipstick is smooth, does not reveal lips, gently adheres to the color but still meets the requirements of a matte lipstick. MagicStay DreamMatte Lipstick line will have color tones like La Petite Valse (classic pure red), Black Cherry, … very trendy and easy to color. And AMEE especially likes the color 922 – Autumn Whisper. Color 922 is hearted by AMEE with a base layer of fiery red with a hint of orange, bringing a youthful look, extremely suitable for all styles. And yet, the price of “her brother” is still super dear, only 89,900 VND in the flash sale frame, this is a very good lipstick and this and that! Perfect Diary MagicStay First impression with powder coating line MagicStay This is a super pretty design, ensuring that you will fall in love at first sight. The membrane separating the chalk is very delicate, the sponge is soft, so it is very comfortable to apply on the skin, without causing discomfort or irritation. With just a thin layer of powder, you can instantly feel soft, smooth skin, noticeably dull pores. The highest point is the ability to alkaline super-stable oil for up to 12 hours, the product is only 279,000 VND in the flash sale. Mascara MagicStay Surely you must spend words with wings when talking about this mascara line. The brush tip is small, but integrates a high-definition and curved eyelash-lock formula, creating a very natural 3D eyelash lift effect. In particular, the mascara line in the MagicStay range will never get clumping or smudged when used. Sweat or oil will also not wash off the mascara when equipped with a water-resistant polymer. Mascara MagicStay will also only have 89,900 VND in flash sale hours on September 9 and 10. As for the color grip, it is up to 6 hours, so be sure to score 10! MagicStay Lining Mascara Another product in the MagicStay range that is sure to make you fall in love is mascara primer. In fact, the primer step before applying mascara is very important, but many women take it lightly and ignore it. Primer not only works to create a thicker and more curvy eyelash effect immediately thanks to the curl-lock effect, but in particular, the mascara lot line from the MagicStay product range also nourishes the eyelashes longer, healthier. The antiperspirant and water-resistant oil film formula helps the mascara layer to stick for longer, resist smudging and waterproof very effectively. Too attractive, right? Not only that, every order on 10.5 days will receive the extremely cute Sanrio sticker and the Perfect Diary mini cleanser. Moreover, immediately donate Travel Set and mini lipstick for orders with value from 599,000 VND. And especially, a perfect gift for the top 25 most valuable orders of the day Super Brand is the complete set of Perfect Diary MagicStay cosmetics, just by looking, making sure she “from like to love. “Now! The goods are on the shelf, the offer is also available What is the reason why she did not participate in the Perfect Diary Super Brand Day at Shopee to immediately add AMEE’s Perfect Diary x Sanrioc lipstick and MagicStay product set!

“On the afternoon of April 9, when I opened the product, the fire found inside was a perfume box. Immediately I contacted the seller on Shopee and the general feedback is very sorry because the experience is not good, please return the goods to Shopee to handle “, Mr. Hieu recounted. D. Hieu added that on April 10, J&T Express delivery staff came to pick up the goods, did not ask to sign for confirmation. On April 13, Shopee updated the information that returned goods arrived and waited for 3-5 days to process. Customers receive perfume box instead of iPhone 12. Photo: Đ. Hieu. “On April 17, I received a message from a person talking from J&T Express wanting to watch the video I recorded and asking to confirm that the delivery order did not show any unusual signs,” Mr. Hieu shared. On April 19, J&T Express continued to call this customer to convince him to sign the order. “They said that this memorandum was signed only to confirm the outside condition of the product, not related to the product inside”, Mr. Hieu said. On April 20, Mr. Hieu received a call from Shopee informing him of not accepting the refund. According to Mr. Hieu, the reason given by Shopee is that the video does not capture all 6 sides of the box. “I really do not pay attention to how to shoot, even more do not know to turn all 6 sides of the box. The other box will be sent back in 3-5 days. That is nearly 19 million VND lost,” he said. Hieu said to Zing . According to customer D. Hieu, while receiving the goods, he found that the product box showed no signs of being peeled, just a little dented. Outside, correct bill of lading code, correct information and product name are still recorded. Mr. Hieu said there are full videos recording the process of receiving this goods. This is not the first time a customer buying an iPhone has received a product of no value. At the end of 2020, a customer in Dong Thap said he bought an iPhone 12 Pro Max but only received a stone. At the same time, Chu Quang Toan (Ha Tinh) received color pencils after ordering 2 iPhone 12 Pro Max. As a result, Best Express carrier took responsibility and compensated the customers. However, the cause of the incident causing the two “evaporated” iPhones has not been announced. At 12:00 on April 26, Shopee’s representative announced that he had contacted and would refund customer A. Hieu. “We are still working with shipping partners to clarify the issues related to this order according to the working process between the two sides”, a Shopee representative told. Zing . Shopee’s representative also recommends that users take safe steps when receiving goods such as video recording / taking photos of the 6-sided product of the package as proof of comparison in the event of a return claim. Refunds. Refuse or immediately notify Shopee of a sign of anomalous request from the shipper or similar carrier, for example, request to sign the consignment receipt or the status of the order is not At the time of delivery, the receipt / status of the order did not show the correct date / content for confirmation.

The Covid-19 epidemic has profoundly changed consumers’ culture, choosing products, seeking information and making more online shopping decisions. This drives traditional industries to leverage digital to reach and serve customers’ needs.

Number of internet and social network users in Vietnam as of January 2021.

In statistics from the Digital Vietnam in 2021 report, users’ online time from 3.1 hours peaked at 4.2 hours during the pandemic and remains at 3.5 hours per day. The world currently has 7.83 billion people, of which 5.22 billion are mobile phones, 4.66 billion are Internet users and 4.2 billion (53.6%) use social networks.

Meanwhile in Vietnam, there are about 68.17 million Vietnamese online (accounting for 70% of the population) through different platforms and applications. Notably, up to 65 million of them are active social media users (67% of the population) and 99% of them regularly use mobile phones.

97% of Vietnamese have the habit of accessing the Internet every day, of which 95% are watching videos. This figure underlines the importance of using video as a new age marketing form.

Time using the internet on Vietnamese devices.

The coverage of social networking sites in Vietnam is becoming stronger. In 2019, the number of social media users in Vietnam is 62 million. But as of January 2021, the number was 72 million. Of which, 61 million customers can be accessed through advertising on Facebook, 5.4 million on Instagram, 3.3 million on LinkedIn and 1.27 million via Twitter ”.

It is not too much to say that this is the flourishing period of video on social networks, video has become the “king of content” on interactive platforms. According to statistics, every day, there are more than 4 billion video views on YouTube, while the number in Facebook is 5 billion. According to experts: By 2020, 80% of traffic will come from videos and in the near future, video will account for the largest amount of traffic on the Internet.

The data shows that videos with high experience will be more interested in audiences. DIY videos (Do it Yourself), founders’ stories, self-made videos that tell relevant stories … will help brands get closer to their audience, indirectly improve sales and building the brand’s long-term reputation.

In response to Tiktok, Facebook also launched the Instagram Reels platform with similar functionality. The competition between social networks will become increasingly fierce in the coming years.

In addition, the applications on mobile devices make up a small part of consumers’ spending habits. Therefore, retailers take advantage of this advantage to advertise their products. Worldwide, mobile phone transactions are estimated to account for nearly 75% of all e-commerce transactions by 2021. Adoption of marketing strategies on mobile devices is also being used by businesses. step up in 2020 to gain more advantages in the market. Currently in Vietnam, high-traffic applications such as Shopee, Grab … have started implementing advertising activities on their platforms and promise to explode in 2021.