Tesso-en Garden in Gujo Hachiman. (Photo: Stephen Mansfield) In Japanese, “shinrinyoku” means forest bathing, is a word used to describe how people relax and refresh their spirits when immersed in nature in wild forests. Over time, this concept became more and more popular and gradually became the spiritual therapy of the people of Phu Tang. Forest bathing is spending time resting and relaxing in a wooded area and “bathing” under the trees. This term was first used by the Japanese Ministry of Agriculture, Forestry and Fisheries in 1982, with the desire to promote a healthy lifestyle while developing and protecting the vast and beautiful natural environment. beauty of the country. Forest bathing in Japan is a new medical therapy that helps relieve stress and anxiety extremely effectively. Psychologists believe that human energy and strength will be optimized when in a state of stillness and balance. Those who have experienced forest bathing said that they feel all fatigue is dispelled when coming here. Especially in the context of the Covid-19 epidemic, the mental recovery benefits brought by gardens to people are undisputed. Whether in person, online or through illustrated books, the inspiring presence of gardens can help overcome lingering stresses in life. On a higher level, rock gardens (often called meditation gardens) are ideal locations for meditation and mind purification. In Japan, the forests and gardens in the ancient capital of Kyoto are the most visited places. Visitors can find the garden in a quiet residential area like Shake-machi, near Kamigamo Shrine. The dense trees at the meditation gardens act as sound barriers, creating a peaceful environment for stillness or introspection. In addition, visitors can visit Hakusasonso – a sacred garden with a dome design, a tea ceremony house, some stone decorations and a Buddha statue. Or when coming to Toji-in garden, Myoshin-ji, tourists can admire the delicate aesthetic and special feeling of Kyoto. There is a Chinese proverb that says “Life begins the day you open a garden”. The flow of organic time in a Japanese garden is quite different from the flow of work or of time. The pace of life “decelerating” amid the Covid-19 pandemic is creating a new state of happiness, making people calmer and more relaxed. Exposure to Japanese gardens for forest bathing will make us feel restored and reborn. Phuong Thao (according to Nikkei Asia)

The moon just entered the door blush like autumn ripe fruit. *** Don’t raise your voice The birds have just folded their wings to fly Eyes closed the old straw nest. *** Don’t raise your voice The lullaby is still ringing On the breast. *** The crease of the shirt is fermented from the previous wind This afternoon smells of god People Just resting your feet. *** Don’t raise your voice. A collection of poems, Voices, by Ta Anh Thu. Photo: FBNV. Comments Poem Don’t raise your voice in each stanza – the passage has the appearance and spirit of a Haiku. The still movement of time in the ripe fruit, the restless closing of the bird’s wings leaving the nest; The lullaby still resounds on the breast, the drunken yeast of the journey suddenly bewildered when stopping… gives us the ancient melancholy. Poetic form is a framework that avant-garde poets always intend to overcome. Overcoming the form of the body (for example: Six bowls, Haiku…) to create the life of the genre (Poetry) is the path of regal innovation. Holding only poetry as the nourishment of the genre and challenging the rigidity of the body is a particular delight in artistic creation. Ta Anh Thu must have thought of that when evoking the Haiku atmosphere and beyond the Haiku form. Don’t raise your voice not silence, but to listen to the sound of silence. Picking up each moment, stringing together four poems, forming a closed structure, the poem keeps the reader in a space separate from the noisy, tired world out there. Reading poems, for me, can be a way of self-support!

Deanich Inn (located in the circle). The Deanich Inn is located in a beautiful valley, more than an hour’s drive from Inverness – Scotland. Deanich is surrounded by mountains and clouds. It can be said that this inn is almost isolated from the outside world. There is only one road leading to it and the nearest village is also 19km away. The inn is part of the 23,000-acre Alladale Wilderness Reserve (more than 9,000 hectares), which is sure to leave you in awe of its majestic natural surroundings. This is a place where you can see more deer than people. You will enjoy the fresh air, surrounded by green grass, majestic mountains and sparkling streams crossing the beautiful valley. The amazing scenery of the inn. Currently, the inn can only accommodate up to 18 people for 5 bedrooms. Most of the space in the inn is an open space to help visitors feel comfortable and immersed in nature. “Deanich is not an ordinary inn. It gives us a feeling that is hard to find in our world – Wildness and stillness. When you spend time here, you will be amazed. realize we’re missing out on many precious little things in everyday life” – Wiemer family, tourists to the inn. Coming to the Deanich inn, you may come across more deer than humans. The conservation area manager confidently affirmed: “The wonderful nature and native animals will capture the hearts of visitors when coming to Deanich.” It is known that the current rent of this inn is about £ 2,750 (about 90 million VND) a week for a group of 8 people. This inn also requires guests to book a stay of at least 7 nights.

Ho Ly is formed from two slots: Khe Ly and Chanh Chanh, but people take the name of Khe Ly as the name for the lake. The lake is divided into two large branches and is surrounded by rolling hills, poetic scenery. Also because of the charming scenery, as beautiful as the fairyland, Ly Lake is compared to the “absolute cup” version in Phu Tho. Nature has endowed this place with a dreamy landscape with identical mountains and blue lakes. (Photo: Internet) From Hanoi, down Highway 32 in the direction of Trung Ha Bridge for more than 100 km, to Yen Lap town, ask for directions to Thuong Long commune. The lake is near the end of the commune, the entrance is small, there is no signpost, so it is quite difficult to go. However, when standing in front of the majestic beauty of Ly Lake, you will not regret the effort of diving the distant roads, smog to come here. Ho Ly appeared as a water-ink painting that people thought only existed in comics. Ho Ly is compared as “absolute cup” version in Phu Tho. (Photo: lmotmi) Surrounding the lake is a small road, jagged rock and markings of wheels. One side is the lake and the other side is the mountains planted with cinnamon of the people. To visit the lake bed, you can rent a motorboat for about 100,000 VND / time. The boat driver will take you around the lake and introduce you to every corner, path and type of fish in the lake. Visitors can tour the lake bed by boat to admire the poetic beauty. (Photo: Internet) With a water surface area of ​​about 40ha, you will be able to take a boat ride for about an hour. The surface of the lake is still, the boat glides lightly on the blue water, the fresh air makes people dream, letting people go into nature and want to forget the hustle and bustle of life. At Ho Ly, there is a romantic suspension bridge, you can drop the cool check-in follow me or “deep” forget the melancholy. (Photo: nda.dung) Standing on the bridge, you can admire the majestic scenery of mountains and forests, the gentle beauty of the calm lake surface. This peaceful place makes your mind feel at peace after the bustle of crowded streets. In particular, in the mop season, young people take a test to check-in Ho Ly in Phu Tho, because the previously peaceful scene becomes even more romantic when there are white areas, swaying with the wind and glowing. An entire mountainous area around the Lake! Standing on the bridge, visitors can enjoy the pristine beauty of the mountains and take beautiful pictures. (Photo: Internet) In addition to sightseeing and relaxing in the mountains and forests, coming to Ly Lake in Phu Tho, you can also participate in many interesting experiences when exploring the culture of weaving, enjoying the specialties of the Dao ethnic people. Muong. Coming here, everyone’s heart silently wished if they had had a small house so that they could be in harmony with nature at the weekend and live in peace with the gentle and simple people here. (Photo: Internet) (Photo: Internet) Visiting Ly Lake on the nearest day, you can invite close friends, prepare furniture, bombard here, or rent camping picnic gear, nothing better. Take-out food should be ready-to-eat, or dry to save processing time. If you intend to have an overnight picnic, you still need the consent of the management of the Ho Ly dam!

The vibrant and bustling Hanoi brings a distinct beauty when the street lights begin to shine. It is a harmonious and dramatic picture of color. Ta Hien, a street with pubs, bars … serves the needs of young people to play at night. When the fun is over. The city exchanges when the night falls, preparing to swallow the dazzling sunset. The “butterfly” intersection on the Truong Sa – Hoang Sa route intersects Vo Nguyen Giap road (Vinh Ngoc commune, Dong Anh district, Hanoi). Nhat Tan Bridge is an important project of the city when it shortens the distance from the center to Noi Bai airport. Modern decorative lights help the bridge change color continuously at night. This bridge crosses the Red River and was inaugurated in early 2015. Its length reaches 3.7 km, width 33.2 m with 8 lanes. 5 cable-stayed spans represent the image of 5 doors. Thanh Nien Street glows between West Lake and Truc Bach Lake in the night lights. The iconic Long Bien Bridge is also the place where many tourists want to visit once when arriving in the capital. Cathedral – an ancient symbol of Hanoi. This work is designed in medieval European Gothic style. The most prominent of the church is the cross made of stone. This is the photo that Main photographer likes the most during the composing process. He said it took a lot of time to successfully “hunt” down low-tier clouds. This translucent cloud gives a fanciful, hazy feel to the Keangnam building. Hanoi Museum on Pham Hung Street when the sun is just off.

No matter how noisy Hanoi, there are moments of strangely quiet silence. I still like to sit in the coffee shop in the morning under the old almond tree at the top of the alley, relax, while remembering the past. The day she was still alive, she stayed here, in the afternoon she set up a chair on the porch, she used to joke around with the children who did not study, but later on she just went to get the almond leaf to sell the breakfast. I do not know if it was because of her statement that the children in the neighborhood later became successful. Although most of them have gone away, they have come together for a long time to return to their old cramped house. Fortunately, there is now a cafe at the top of the lane. That mossy street corner is like a place to keep memories, memories, a place where people talk, review old stories, to remember, to love, to live, to go, and to find back. So, although it was annoying because the roads were always crowded with people and cars, we were always looking for a way to return. When you wake up early in the morning, stand on the balcony that is a hundred years old and look down the street, feel very peaceful and quiet. My friend said, I don’t understand why the urbanization speed of Hanoi is so fast, but right on the most central street of Hanoi, Dinh Tien Hoang street, the section bordering Hoan Kiem Lake, still has a moss-roofed house. . Are there still pretty little cafes in the flowery French villas in the heart of the old town? The answer, because that is Hanoi. Being a place too much love, where you go, you still can’t forget the scent of jade on the windy roads. Hanoi, a place containing so much awkward love from the beginning. And love it, from the bottom.

Saigon Concept Address: Tran Ngoc Dien, Thao Dien Opening hours: 8-22h With a rustic design from wood, using neutral colors, with trees shading, Saigon Concept brings a close space, harmony with nature. The garden is suitable for those who are looking for tranquility. Airy space, with the highlight is the unique “water table” designed with calm and romantic water surface Under the green canopy, you can relax to sit and enjoy a cup of hot tea and read a book, or chat with friends. A variety of shops are arranged around the complex, most of which are designed in a minimalist and sophisticated style, bringing a feeling of lightness and elegance. Here, you can also enjoy delicious food, buy some trees, lovely outfits or lovely items for children. In particular, you can also practice making pottery, creating a product your own style. Photo: Saigon Concept. 32 Address: Tran Ngoc Dien, Thao Dien Opening hours: 7h30-22h30 Located at the end of Tran Ngoc Dien (Thao Dien), 32 is a family and child-friendly complex. The dominant yellow color helps 32 to appear outstanding and extremely attractive. Similar to Saigon Concept, this complex offers a fresh and friendly space with nature. Many beautifully designed stores along the complex offer a variety of shopping options. Here, you can find unique items from domestic and foreign brands, from fashion to necessities or souvenirs. Deep inside is the coffee and restaurant area. The highlight is Thai Street restaurant with impressive design, bringing a close Thai culinary experience. There is also an outdoor children’s playground. Photo: Snap cf. BLOQ Address: Tran Ngoc Dien, Thao Dien Opening hours: 8-22h Officially opened to welcome guests in early 2018, BLOQ is now a familiar destination for Saigon youth. The complex has a unique space, designed from containers with prominent yellow and black colors and many green patches, providing sparkling angles. With a 3-storey design and a large central courtyard, BLOQ creates a feeling of freedom and comfort, suitable for dynamic young people. Each restaurant in the complex is individually designed. Here, diners have the opportunity to experience many different culinary cultures from Korean, Japanese, Mexican, Thai or Vietnamese. After the culinary journey, you can walk around the lovely shops to shop for some favorite items. Everything has been arranged enough for a trip with friends. Photo: Nguyen Anh Kiet, Le Ngoc Hung.

Like a stream in the rainy season filled with a waterfall of thousands of mountains Oh my dear The sun is wild to heart Forget and give me the days of oblivion *** I need to be quiet To organize unruly thoughts Like people returning from far away arrange the furniture in the messy house *** I watched the heavy gray berries sway And remember the old purple flower color And my hair is getting shorter and shorter Because not enough to wait And that obscure position in life It also doesn’t seem real And you *** Even though I am very close Forget and give me the days of oblivion I ask for this silence To get into the dark corner Immersed in fear of the distant days Comments And, back to stillness is a beautiful poem by Dinh Thi Nhu Thuy. In slow rhythm, somewhat startled, poetic like farewell. Goodbye love, goodbye to yourself. The four poetry evoked from an awareness of love and one’s place in love may contain many melodies. That is the expression of the woman’s position. Not strong enough to wait, dissatisfied with obscurity, fear of unreal things is the source of the feeling of return. I ask for a tranquility to rearrange my heart, to remember the old purple flower color, to forget about passion like a waterfall of thousands of mountains. Wild love like the sun, will then become nothingness, like him?

The stone is mined from the quarry of the company, after grinding, grinding into stone 1-2. Preeminent magnetism of new building materials Being put into trial production since May 2018, up to now, the sand crushed source from stone has been promoting its superiority as well as attraction to the construction market. Mr. Mai The Tinh – Director of Phu Son Trading Company Limited (Nga Son District, Thanh Hoa Province) said: “With abundant raw materials from the limestone quarries in the province in particular, and grinding technology modern treatment of impurities before putting finished products on the market; The durability of buildings is also appreciated higher than natural sand, which is the advantages that this new building material shows. As an enterprise located in Nga Son district (Thanh Hoa), for a long time, the supply of natural sand for its construction works as well as the district market has faced many difficulties when the sand reserve in the host area. The weak point is that the salty sand can only be leveled, so it is largely limited in the construction works, to meet the demand, the construction sand has to be imported from other districts such as: Thieu Hoa, Ha Trung, Vinh Loc … Large transportation costs leading to higher costs make investment in construction face many difficulties. Mr. Tinh added: At the end of 2017, after field testing from some southern markets as well as abroad, the Company applied and invented a new investment in a production line of crushed sand from rock at a cost. only equal to 20% (about 20 billion VND) compared with the lines imported from abroad. Crushed sand products will contribute to help businesses create a closed production process. The stone is mined from the quarry of the Company after grinding, grinding finished products (stone 1-2), will be screened, classified and put into the system of crushers, small screening into sand. The next step, crushed sand will be put into the system of sedimentation tanks, wash and treat impurities before the finished product is sold to the market. In order to ensure the environment, during the production and grinding process, there is a dust misting system. The process of putting into sedimentation tanks, washing, stone dust will also be deposited and reused as bricks … Thus, the production of crushed sand will be very suitable for quarry mining enterprises, increasing the first choice. private businesses. Mr. Mai Van Nguyen – Production executive officer of Phu Son Trading Co., Ltd. said: With an output of 500m3 / day, the unit is providing for all projects and works on construction in Nga Son district. . In addition to the superiority of the product, with the automated process, only 2 workers to operate the line are contributing to reduce labor costs, reduce human labor, and lower product costs. Meanwhile, according to enterprises in Nga Son district, materials from crushed sand are the number one choice among many large construction projects as well as small construction needs. among the people. In addition to the durability of the project, sand crushed materials also help businesses, people reduce the cost of transfer, cost … Opportunities open for businesses Mr. Luu Van Hai – Head of Economic – Infrastructure Division of Nga Son district said: With the characteristics of the district bordering the sea, the sand reserve is mostly salty, the introduction of crushed sand in the area is contributing to solving the problems. difficulties for businesses in construction investment. In addition, the Provincial People’s Committee also encourages the use of crushed sand in construction works, so this source of construction materials is currently popular and popular. “One of the typical projects using crushed sand such as: The project to solidify the Hung Long canal, through the area of ​​Nga Son town, Thanh Hoa has been put into use and the durability has been proven over time”, Mr. Hai cited. Conduct sorting and put into the system of crushers, small screening into sand. However, in addition to the superiority in production as well as the durability of the buildings, the development of this building material source still faces some difficulties. Specifically, according to Mr. Hai, this new material source has not been disseminated, the number of units investing in the production line is not much, leading to the competition on product prices is not high. If it is soon popularized for construction investment and more widely, this new source of construction materials will be a gradually replacing material source for natural sand and gravel. Learning from enterprises, Mr. Nguyen Trong Cuong – Deputy Director of Nien Cuong Co., Ltd. (Nghi Son town, Thanh Hoa) exchanged: Currently, the source of crushed sand material has been one or two units in the area. production investment town. On the business side, crushed sand contributes to increasing investment choices, making use of raw materials in the mining process … However, Mr. Cuong cannot help but wonder when this product has not yet been popularized. , product cost is higher than natural sand, leading to difficulties and barriers in the selection of projects and works. According to research, the province has 2 grinding sand production lines with a capacity of 150 tons / hour of Phu Son Trading Co., Ltd. (Nga Son district) and Ha Lien Construction and Trade Co., Ltd. (Nong district). Drain). There are also a number of small production lines such as Nghi Son town … According to the construction material development plan to 2025, with a vision to 2035 of the province, crushed sand from stone will be developed in many areas. The mine sector is available with raw materials to supply the market, with a total expected capacity of 1.9 million m3 / year. This is considered an open opportunity for businesses in the province to invest and develop.

From the city center of Buon Ma Thuot, drive 56 kilometers south for more than 1 hour, you will be present at this beautiful natural place. As the largest freshwater lake in the Central Highlands, the lake is surrounded by a vast primitive forest with rich flora and fauna, the surface of the lake is flat, green, reflecting the silhouette of mountains and forests. The course is beautiful, peaceful and very poetic. Living around the lake are mostly M’Nong people from villages such as Jun village, M’Lieng village, Le village … which still retain many unique traditional cultural values. Therefore, when traveling to Lak lake, tourists not only can feel the natural beauty but also have the opportunity to discover cultural beauty. In it, you should not miss the opportunity to experience elephant riding in Ho Lak. Surely this is a very wonderful experience for those who love the Central Highlands elephants. Accordingly, in Jun village, there are about 20 elephants living and participating in tourism activities, visitors can visit to play with elephants, feed the elephants, and especially ride elephants to visit Lak Lake, interesting wonder. Below is a series of photos by Dr. Mai Kieu Phuong capturing the elephant moments in Lake Lak at dawn and dusk.

After many months of closing due to the impact of the COVID-19 epidemic, Ha Long tourism is gradually recovering to reopen its doors. A series of tourism stimulus packages have been activated by Quang Ninh province with the desire to welcome about 10 million visitors this year, but the number of visitors coming to Ha Long is still moderate and showing signs of slack. Present at Ha Long International Passenger Port on the morning of April 10, the reporter Tien Phong noted the deserted and lonely images at this port. Inside, the ticketing area is not for tourists, just whispering loudly and loudly by the free staff to chat. At the pier, hundreds of cruise ships are lying dormant by the wharf These are rare images of Ha Long tourism before the pandemic occurs “We are dying, dying to wait for customers. Not running the train, but we still have to operate, repair and maintain the ship. Bank interest is still payable every month. Rice still has to eat but tau cannot run”, said a ship owner anchored at the port boredly Ha Long international passenger ship port is good on weekends (April 10). In particular, many moored ships are deteriorating due to not being operated and maintained periodically On the shore, the restaurant is closed, there is no longer the bustle and excitement of the busiest neighborhood in Ha Long At 8:00 am on weekends, there are no passersby on Ha Long and Bai Chay streets Ha Long Sun World, the best entertainment area, only holds a few hundred guests Restaurants and eateries also reopened, but only shop owners and staff wait for customers Tuan Chau international passenger ship is in the same situation. The yard is only full of private cars, of which more than half are cars of staff working at the port Train owners and ticket brokers gather and chat in the waiting room area The instructor dejectedly sat with her face down on the desk At the wharf, a group of tourists took the highway to Co To. The boat visiting the bay was still damp because there were no visitors.

Where there is promotion and discount policy, the number of tourists, where there is no one, is a reality in this tourist land. At Hon Gai international passenger ship port, the cruise ship fleet was anchored dormant, with no sign of returning to operation. The port is considered to be large and qualified, but the number of statues of ships is anchored tightly because there are no passengers. To reduce costs, many boat owners share money to hire a custodian. Better yet, Tuan Chau international cruise ship port today welcomed nearly 100 tourists, mainly Hanoi and neighboring provinces. Here, from 9am to the beginning of the afternoon, a number of families and groups of tourists come to the port and buy tickets to arrange a graft boat trip. Only a few cruise ships depart for tourists to visit lines 1 and 2. According to the management board of Ha Long Bay, since March 6 when Quang Ninh’s tourist attractions are active again, the peak day also only about 500 guests, on weekdays it is about 100 guests. Revenue from the sale of travel tickets to Ha Long Bay since the beginning of the year has not reached 3 billion VND. Due to the small number of passengers, most boat owners choose to leave the boat at the pier because it is very costly to operate a ship. On the other hand, the number of service staff on board had previously resigned and changed jobs, so it was difficult to call back to work. Human resources serving on board are currently also a difficult problem for Quang Ninh tourism. Also in Sun Park, although in the time of preferential prices, but on the weekends, visitors are just accompanying their families here to have fun. Some shops in the old town area are also scrambling to clean up for resale. “My restaurant has just reopened for a few days, even a large restaurant like this but only has 4 staff working to reduce costs, from morning until now my restaurant has only 1 guest table”, Ms. Nguyen Thi Duong (owner of Hai Duong restaurant, Vuon Dao street) said boredly. According to the director of the Department of Tourism of Quang Ninh Pham Ngoc Thuy, since the outbreak of Covid-19 has resurfaced, most tourists have a psychology of fear so they are still not assured to travel. With this mentality, instead of choosing Quang Ninh, tourists change direction. “Travel companies need to have combo packages, reduce prices to the level where people can spend the cost to visit, also from here, must rebuild demand stimulus programs, step by step influencing psychology for everyone to visit. people know that Quang Ninh is now a safe destination, “said Thuy. Some pictures at tourist spots in Ha Long city “. Hon Gai international passenger ship port is no longer bustling The waiting area in the station was sprawled with a few people The cruise ship is anchored in the wharf area No more crowded tourists on board Most boat owners choose to moor because operating a ship takes a lot of money Many ship owners share money to hire 1 ship keeper Tuan Chau international cruise ship port terminal has a similar fate Visitors take the grafted train to have enough seats on 1 train Strabismus visitors to the Sun Park on weekends People are still getting their temperature before entering the play area People clean up the shop to prepare to welcome guests The restaurant staff at Vuon Dao Street played all day because there were no customers

The work was built in Thai Nguyen province by the architects of AD + studio. The concrete frame system of the two main building blocks is retained, reinforced by trusses because the roof structure steel truss is inspired by the surrounding context, creating a space that exceeds the span. This solution both frees the view of the area below to the garden, while increasing the used area above, and at the same time creating a harmonious “stack of roof” building in the whole. Standing in front of the house, through the glass brick wall between the green pavement and the front garden, the inner and outer division seems to be only approximate. The old building blocks a portion of the area for the garden and vegetation as adding a buffer between the bustling highway outside and the quiet living space inside. Narrow corridors connect the common space in front and the private space of the homeowner in the back. From each point in the house, you can see many different spaces. The living space and the green trees of the garden blend together, creating an airy atmosphere. In the house, the group of architects opens up a sky well to catch the light. Besides ventilation, the house is also full of comfort and modernity in daily life. The spiral staircase and the large spaces create a strong visual impression in the house. The materials and design styles are a bit nostalgic but still ensure high applicability. Works as a background of harmony between context, nature and people. The shield roof is made up of two layers of colored tole placed on the glass ceiling, creating an air convection zone, limiting the heat to the functional areas while retaining the feel of the structure.

Easily see familiar images of lovely cats at Gac Mien. Have a pen cup, ruler or watercolor tray set on the table to promote creative ideas for your artwork. Around the table are also meticulous and harmonious décor. There are pictures and unique paintings on the wall of the restaurant. An image of a curled up cat sleeping at the table lamp. Gac Mien did not forget to leave the guests with chess, chess … to be able to train their brain. Besides, the peaceful space of the restaurant is also a place to find the souls of book lovers. Huge bookshelves with old books that not everywhere. A corner with a lovely table lamp, just right for you to sit and read. Gac Mien resided in an old dormitory that seemed discreet and secretive. But the sunlight will follow you from the moment you set foot at the door until you go deep inside. A window frame filled with sunlight. An image of a cat basking in the midday sunlight brings a sense of peace. You can also find a green space where you can sit down and sip a cup of tea, immerse yourself in the cool, quiet atmosphere and enjoy the sun. The outdoor space of Gac Mien. Located in room 306, house A8 of Khuong Thuong Collective Area, 1A Ton That Tung Lane, finding Gac Mien is not easy for strange visitors to visit for the first time. If you have trouble finding this place, please pick up the phone to get help from the super friendly owner! Just gently tug on the other hanging rope, the door will open to welcome you. There is one thing to note, that is Gac Mien always wants to preserve a quiet space for everyone. Therefore, the restaurant usually does not accept the number of guests exceeding 4 people. If you want to have pictures to keep memories, please consult the owner first!

(Photography by Jin Xiaoyan)

While the wine industry is still in the original development stage of the traditional wine chain, problems such as many intermediate links and lengthy supply chains have caused market chaos with constant fraud and a mixed bag. It was in that primitive age that the liquor e-commerce companies that have since emerged. At the beginning of the rise of these liquor e-commerce companies, Jiuxian.com, established in 2009, undoubtedly picked the first peach.

In addition to online e-commerce, Jiuxian.com officially deployed offline retail channels in 2017 and realized the integration of omni-channel liquor retail online and offline. This also allowed Jiuxian.com to try the confidence brought by the dividend period. In 2015, Jiuxian.com was in the new The company was listed on the third board, but within two years, the company was issued a warning letter by the equity transfer company in the first half of 2017 due to the delay in disclosing the annual report on time, and the listing was terminated at the end of June 2017.

In the upsurge of wine companies going public, after a four-year period of silence, Jiuxian.com recently chose to IPO again. Jiuxian.com has been financing multiple rounds over the years. Prior to this, Sequoia Capital, Oriental Fuhai, Woyan Capital, Huaxing Capital and other institutions also invested more than 1 billion yuan in Jiuxian.com. In recent years, Jiuxian.com has continuously tried new sales models, such as live broadcasts spawned by the epidemic last year, but the problem of profitability has been plagued.

The earliest liquor e-commerce

On April 8, Jiuxian.com mentioned in the GEM prospectus disclosed by Jiuxian.com that relying on its own sales channels and operational capabilities, the number of SKUs for sale on Jiuxian.com’s platform exceeded 20,000, covering more than 1,500 brands in 26 countries around the world. Covers all types of liquors such as white wine, wine, foreign wine, rice wine, and health wine.

Jiuxian.com believes that in the traditional liquor circulation chain, due to the many intermediate links, the long supply chain, and the lack of a branded chain retail platform, the products purchased by the end consumers are often products that have been increased in price. At the same time, due to the market A mixture of fish and dragons, and counterfeiting have long plagued consumers. In this context, consumers pay more and more attention to channel brands, and at the same time, a number of leading alcohol retail companies with brand effects have been born. “As one of the first companies to enter the liquor e-commerce industry, Jiuxian.com uses Internet technology to empower the industry chain, innovate traditional liquor circulation business, deeply integrate online and offline omni-channel + full-category operation models, and effectively solve current consumption The pain point of the purchaser of alcoholic products.”

If you calculate that Jiuxian.com has been in existence for more than 10 years, in 2009, Jiuxian.com entered the liquor Internet retail industry. In 2017, the company formally created a brand chain retail with a strong management model, realizing the integration of omni-channel liquor retail online and offline. , And gradually established two types of offline chain stores, “Jiuxian.com International Famous Wine City” and “Liquor Coming” by way of franchising, and develop brand chains with large stores in small cities, small stores in big cities and different investment strategies.

It is understood that at present, Jiuxian.com’s online channels mainly include self-operated platforms, mobile terminal APPs, as well as third-party e-commerce platforms such as Tmall and JD.com, and various beverage retail flagship stores that cooperate with live sales platforms such as Douyin and Kuaishou; Offline channels include “Liquor Coming” and “International Famous Wine City” stores; other supplementary channels include offline brand distribution channels of upstream wineries or brand owners.

As of the end of December 2020, Jiuxian.com’s offline chain stores have reached 897, covering 31 provinces and municipalities across the country.

It is worth noting that with the development of the wine retail industry, there are more and more wine sales channels for consumers to choose from, whether online or offline, and consumers are most concerned about the purchase of wine products. Quality and genuine guarantee issues. IiMedia data shows that in 2020, about 60.8% and 58.0% of consumers expressed their main concerns about product quality assurance and authenticity assurance.

Take liquor sales as an example. Out of trust in brand qualifications, consumers tend to buy in tobacco and liquor franchised stores, but franchised stores are often operated independently by individual merchants and lack endorsement of their credit qualifications. In recent years, with the gradual improvement of consumers’ quality awareness, the establishment of branded chain wine retail enterprises has become an urgent need for the market.

In the past two years, the overall recovery of the liquor industry has been obvious. Even if the epidemic hit hard, the impact on the liquor industry has been minimal. The A-share liquor sector is booming. Companies such as Langjiu and Guotai Liquor continue to knock on the capital market. Small and medium-sized wineries are incorporated into the listing system through mergers and acquisitions, creating a wave of liquor listing craze.

After similar peers, Huazhi Liquor Company and 1919, if they succeeded in listing this time, Jiuxian.com would not be considered an early-listed liquor company, but Jiuxian.com has ambitious expectations after listing, and it also mentioned in the prospectus. “The goal of building the No. 1 wine retail brand.”

The profitability problem of liquor retail

Although the performance of the liquor business has continued to pick up in recent years, the overall liquor retail enterprises are still moving forward.

The comparison of performance data between upstream wineries and downstream wine e-commerce is clear at a glance.

In 2020, the national liquor enterprises above designated size achieved sales revenue of 583.639 billion yuan, a year-on-year increase of 4.61%; realized total profits of 158.541 billion yuan, a year-on-year increase of 13.35%. The industry average net profit margin is as high as 27.16%. However, the liquor circulation link has been in a state of full competition for a long time, with many market participants and low industry concentration. Even in the new year of the industry, it is still not easy to make money.

Huazhi Liquor, the only listed alcoholic beverage company in A-shares, had operating income and net profit of 4.941 billion yuan and 373 million yuan last year, an increase of 32.20% and 16.82% year-on-year, respectively, with a net profit margin of 7.55%. The profitability of Liquor Convenience and Famous Brands listed on the NEEQ is even weaker. 1919 lost 530 million yuan and 143 million yuan in 2019 and the first half of 2020, respectively.

In contrast, Jiuxian.com has not been able to make money as easily as upstream wineries in the past three years, but at least it has achieved profitability. Jiuxian.com disclosed in the prospectus that from 2018 to 2020, the company’s operating income was 2.207 billion yuan, 2.997 billion yuan, and 3.717 billion yuan, and net profits attributable to the parent were 28.565 million yuan, 81.661 million yuan and 182 million yuan, respectively.

“Jiuxian.com has established offices and shipping warehouses in all provinces across the country, both offline and downstream. Jiuxian.com has sales and service teams in all prefecture-level cities. The upstream and downstream chain service system of Jiuxian.com has been very complete.” Industry expert Xiao Zhuqing said in an interview with a reporter from China Times, “Jixian.com, as one of the first batch of retail companies specializing in liquor business, has a leading market position in terms of brand recognition and channel deployment. In addition, the company’s management team , Omni-channel, product development, supply chain, information technology, consumer services, business innovation and other aspects also have strong competitive advantages. Under the background of the continuous rise of the alcohol circulation industry, if the company is successfully listed, it is believed that it will With the help of the aforementioned competitive advantages, the capital market once again achieved rapid development.”

However, there may be more room for the development of wine e-commerce in the future.

The development of the wine retail industry is similar to the overall development path of the retail industry. Both have gone through retail formats dominated by small offline retail locations, to large supermarkets, to online e-commerce, and finally to online and offline integration The process of branding new retail development. With the development of consumers’ online consumption habits and the development of wine vertical platforms, the proportion of e-commerce in wine terminal channels will continue to increase.

According to industry data, the scale of liquor e-commerce transactions reached 7 billion yuan in 2013 and 76.7 billion yuan in 2018. It is predicted that the scale of e-commerce transactions in 2020 will exceed 100 billion yuan. Due to the efficiency advantages and selection advantages of e-commerce, after the formation of high-quality brands, the proportion of e-commerce in liquor circulation is expected to further increase.

The industry believes that the online and offline integration of the wine retail industry will be closer in the future. Some traditional tobacco hotels will face higher online costs. In the future, they may gradually withdraw from the market. In the future, more and more wine merchants will join. Into the regular chain camp.

Chief Editor: Huang Xingli Chief Editor: Han Feng