Snapchat icon on tablet screen. (Photo: AFP/VNA) On May 21, Snapchat – a popular social network for young people using smartphones, announced that it has reached 500 million monthly users around the world. Speaking at the opening of Snap’s parent company’s partner leadership conference, Snapchat CEO Evan Spiegel said: “We’ve now reached over 500 million monthly users, which is Nearly one in two smartphone users in the US uses Snapchat.” According to him, in the US, France, UK, Australia and the Netherlands, Snapchat is becoming an indispensable part of daily life. The percentage of users is up to 90% in the 13-24 year old age group, and 75% in the 13-34 year old age group. Snapchat has seen hot growth over the past year, as many customers have to stay indoors due to the pandemic. Spiegel said the Snapchat community outside of North America and Europe is growing rapidly. About 40% of the users of this social network are now outside the two regions. The aforementioned 500 million users are higher than any previous estimate, indicating a sharp increase in usage Social Network in the context of a pandemic COVID-19 , and at the same time shows the racing effort of Snapchat against opponents like TikTok and Facebook’s Instagram.

Instagram used to be a place where you could find community and discover your passion for photography. Since 2017, however, I’ve noticed a change as the platform transitions to algorithmically sorting photos in news feeds. This change causes the images displayed to be related to the characters or issues that the user is interested in. This is the reason photographers are no longer interested in this application even though it used to be a place to incubate their passion. The original Instagram app. Photo: Techradar. Before Instagram, photography forums and platforms like Flickr and Tumblr used to be a place to connect photo lovers with each other. These communities are run by forum administrators or members. And most of all, without any intervention of algorithms like today. The Algorithms Behind Instagram Instagram has billions of users every month, so it’s impossible to control the huge amount of content posted every day. According to the Omnicore , up to 95 million images are shared every day on this app. Instagram has used algorithms instead of human factors to control and decide which content should be shown priority. Specifically, only posts with your personal photos or special moments will be prioritized by Instagram. It seems that this algorithm is “Facebookizing” Instagram. Users reflect on Instagram’s new algorithm, asking the app to bring back the chronological display of photos. Photo: Techradar. I tried posting an old photo of myself on Instagram with my birthday message. Surprisingly, this photo got the most engagement of anything I’ve posted in the past 12 months. The artworks of these photographers will now be difficult to reach their Instagram followers. On average, only 5-10% of followers interact and comment on each photographer’s post. Specifically, you will get 150-300 interactions for every 3,000 followers you have, or even less. According to Instagram, their algorithm has not changed, if you want to get a lot of likes, then work hard to interact with other accounts. A rival shopping and copying app Instagram seems to be obsessed with competing in the market by copying the competition. The proof is after the success of TikTok with the total number of app downloads increasing by 800% from the beginning of 2018 to the end of 2019. Not long after that, Instagram responded by launching the Reels function in August 2020. At the same time, TikTok launched e-commerce support on each of its videos. On December 10, 2020, Instagram announced that a shopping feature was integrated into Reels similar to what TikTok did. Instagram’s shopping feature and Snapchat’s Instagram stories feature were copied from Snapchat. Photo: Techradar. Facebook is also adding Instagram features to its platform. Stories on Instagram can now also appear on Facebook, and more than that Facebook is preparing to test the Reels feature. There are still many other options It looks like Twitter and TikTok are benefiting from users who are frustrated that Instagram is slowly becoming Facebook. Twitter is a suitable platform for photographers while still carrying the same values ​​​​as the photography forums of the past. Additionally, Twitter has just launched a 4K photo feature on its mobile app. Facebook allows users to cross-share Reels from Instagram. Photo: Techradar. Besides, video content creators on TikTok are encroaching on Youtube with popular “how-to” videos. Instagram needs change If possible, Instagram should give users the choice of showing photos in the news feed between appearing in chronological order or by interaction between accounts. Next are the paid plans, with these users will not be affected by the advertising of third parties. In addition, Instagram should have more premium plans for businesses and celebrities that come with benefits like sales and advertising.

The site, described as a “safe place to free speech”, acts as Mr Trump’s personal channel, allowing him to keep his fans up to date with the latest news over the course of months. blocked by Twitter and Facebook. Former US President Donald Trump recently launched his own media platform to directly inform his supporters and followers. (Photo: AP) Trump’s recent statements have been posted to the website without fear of censorship. Users can also share statements to their own social networks. The 212k interactions with the former president’s new platform include likes and comments left by users of the social networks Facebook, Twitter, Pinterest and Reddit. It is known that before Mr. Trump was blocked on Twitter, each of his messages on the platform received hundreds of thousands of interactions. In total, former President Trump has 88 million followers on Twitter, 32 million on Facebook, 24 million on Instagram, and about 3 million subscribers on YouTube. Earlier, Trump’s new website was launched on the same day that Facebook’s Supervisory Board decided to continue to block the social network account of former US President Donald Trump. Meanwhile, Twitter said it would still ban Mr. Trump’s account permanently. Former President Trump was also “banned” from Instagram, YouTube, Snapchat, Twitch and other social networks. Tech companies have accused the former US president of causing riots at the Capitol on January 6. “The Trump website is a great resource for finding the latest news from the office,” said Jason Miller, a communications strategist who served as a key advisor to the Trump 2016 and 2020 campaigns. his room, but this is not a new social media platform. We will have more information in the near future.” The website “From Donald Trump’s Desk” is backed by Campaign Nucleus, a digital ecosystem created for the efficient management of political organizations and campaigns, managed by former Brad Parscale Trump’s campaign founded. In early April, Mr. Trump signed up for a new social network called “Campaign Nucleus”, which can be used to send emails, messages and statements to the media. Other users will also be able to contact party representatives and participate in chats.

And to compete with TikTok, YouTube decided to set up a fund to pay video content creators with the most visitors every month. The fund initially has $100 million and will begin paying out in the next few months. This amount will attract many users and video content creators who post to Shorts, especially those who are famous, influential and have many followers. The beta version of Shorts was launched in the US at the beginning of the year and then officially opened to all US users in early May. YouTube earned $6.01 billion from advertising in the first quarter of 2021 Over the past few years, TikTok has achieved rapid success in popularity. This short video maker application has been downloaded more than 2 billion times globally and many tech giants are not ignoring this attractive market. As the short video market has become more and more crowded, major platforms have used creator support funds to attract more users. TikTok launched a content creator fund, which subsequently increased its investment in the US to US$1 billion over three years. Snap rewards users who publish top-level content on Spotlight with a reward of $1 million per day. Similar to TikTok, the Shorts feature on YouTube allows users to create a 15-second video, along with a lot of video editing tools, interesting effects or sounds to add to the video. In particular, the application also has a time-stop function so that the phone automatically stops the video recording mode without the content creator having to press any action. Shorts’ advantage over TikTok is that the platform already has 100,000 licensed tracks available. YouTube is also working with music artists and publishers to enrich the music store. Besides, Shorts is a function built into YouTube, so it will take advantage of the 2 billion monthly YouTube viewers. YouTube also updated a dedicated section for Shorts short videos, which can be scrolled vertically to cycle through new videos like TikTok. In its first-quarter 2021 earnings report, Google’s parent company Alphabet said YouTube earned $6.01 billion from advertising, up nearly 50% from the same period last year.

The website of former President Trump. The site has been described as a “safe place for free speech”, serving as a personal communication channel for Mr. Trump, allowing him to keep up with the latest news to fans after months. blocked by Twitter and Facebook. Trump’s recent statements have been posted to the website without fear of censorship. Users can also share statements to their own social networks like Facebook, Twitter and Reddit. Before Mr. Trump was blocked on Twitter, each of his messages on the platform received hundreds of thousands of interactions. In total, former President Trump has 88 million followers on Twitter, 32 million on Facebook, 24 million on Instagram, and about 3 million subscribers on YouTube. In the latest post, Mr. Trump has yet to make clear about the possibility of reelection for US president in 2024. The last goal of the former President is to return the Republican Party to power in one of the two houses of the State this country assembly. “Mr. Trump’s website is a great resource for finding the latest news from literature,” said Jason Miller, a communications strategist who served as a lead adviser to Trump’s 2016 and 2020 campaigns. room, but this is not the new social media platform. We will add more information in the near future ”. The website “From Donald Trump’s desk” backed by Campaign Nucleus, this is a digital ecosystem created to effectively manage political organizations and campaigns, run by former Brad Parscale Mr. Trump’s campaign established. In early April, Mr. Trump signed up for a new social network called “Campaign Nucleus”, which can be used to send emails, texts and statements to the media. Other users will also be able to contact representatives of the parties and participate in the chats. The Board of Supervisors of Facebook decided to continue locking the social network accounts of former US President Donald Trump. Meanwhile, Twitter said it would still ban Mr. Trump’s account permanently. Former President Trump was also “banned” on Instagram, YouTube, Snapchat, Twitch and other social networks. Tech companies have accused the former US President of causing riots at the Capitol on Jan. 6.

TikTok was the first platform that started the short clip trend and was quickly copied by other social networks like Facebook, Instagram, Snapchat and YouTube. As the market for short video features became more competitive, platforms launched funds to reward creators as a way to engage users. YouTube says the new fund will pay thousands of creators each month whose YouTube Shorts video gets a lot of engagement from viewers. YouTube also adds that the fund will launch in the coming months and pay creators this year and 2022. But YouTube isn’t the only big guy with a bonus feature for content creators. In July last year, TikTok launched a fund for creators worth more than $ 1 billion over three years to entice users. Meanwhile, Snapchat announced a $ 1 million daily reward for users with top engaging content on Spotlight. According to Reuters