Author｜Song Wanxin

Edit｜Yang Jin

After exploring for a period of time, at the beginning of this year, Chen Ning’s company gave up the short drama business. The reasons behind it are complicated. He feels that since the skit has become an outlet, the market is still speculating on the concept, and no one has run through the commercialization path. This somewhat illustrates a certain problem.

If you trace the origin of the skit, you may have to start with “Unexpectedly” in 2013. At that time, Douyin had not yet been born, and Kuaishou had not been out of the circle. “Unexpectedly” is defined as a mini comedy, but from the perspective of the content of the series, “Unexpectedly” also has the characteristics of today’s “mini-short drama”: 15 episodes per season, 5 minutes per episode, compact plot , The net is full, the pain points and the laugh points are intensive.

The early short dramas were mainly played in the horizontal screen mode of UAT. In the past two years, with the development of short videos, the short dramas have naturally grown in the short video ecology.

According to the “2020 China Internet Audiovisual Development Research Report” released on October 12 last year, short video users have reached 818 million, and the average daily short video product use time is 110 minutes. When the short video traffic dividend is about to peak, the content mode of short dramas has become a new direction for platforms to compete for user duration.

From mid-2019 to the present, Chen Ning has felt the tremendous changes in the skit industry, “No matter whether it is the production system or the budget, it is no longer the same.” At the same time, after a period of barbaric growth, regulatory forces also began to intervene.

At the end of last year, the State Administration of Radio, Film and Television added the category of “Internet short dramas” to the key online film and television drama information filing system. This category stipulates that the web short drama is a web drama with a single episode of no more than 10 minutes. This means that the “micro short drama” has been named and qualitative, and the market has formed a larger scale and has been brought into supervision.

A few days ago, Kuaishou and Douyin have held short play press conferences, and each published their transcripts. Douyin said that during the “New Fan Project 1.0” period, 110 MCN agencies and more than 1,400 Douyin creators participated, and a total of short play works have been registered. There are more than 5,000 units. Kuaishou announced that more than 20,000 skits have been included, of which over 12.5 percent of the episodes are over 100 million. Kuaishou users watch more than 210 million skits per day, and the total user viewing time has reached 35 million hours.

Various dimensions of data are prosperous, but behind the data, the skit is still in the early stage of being “defined”. Whether the platform, producers, and actors can achieve unification of interests in this process determines how big the entire industry can ultimately be. .

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account splitting will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems that this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit on the floor and raise the price.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce, her GMV conversion of her e-commerce has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

Produced｜Sohu Technology

Author｜Song Wanxin

Edit｜Yang Jin

After exploring for a period of time, at the beginning of this year, Chen Ning’s company gave up the short drama business. The reasons behind it are complicated. He feels that since the skit has become an outlet, the market is still speculating on the concept, and no one has run through the commercialization path. This somewhat illustrates a certain problem.

If you trace the origin of the skit, you may have to start with “Unexpectedly” in 2013. At that time, Douyin had not yet been born, and Kuaishou had not been out of the circle. “Unexpectedly” is defined as a mini comedy, but from the perspective of the content of the series, “Unexpectedly” also has the characteristics of today’s “mini-short drama”: 15 episodes per season, 5 minutes per episode, compact plot , The net is full, the pain points and the laugh points are intensive.

The early short dramas were mainly played in the horizontal screen mode of UAT. In the past two years, with the development of short videos, the short dramas have naturally grown in the short video ecology.

According to the “2020 China Internet Audiovisual Development Research Report” released on October 12 last year, short video users have reached 818 million, and the average daily short video product use time is 110 minutes. When the short video traffic dividend is about to peak, the content mode of short dramas has become a new direction for platforms to compete for user duration.

From mid-2019 to the present, Chen Ning has felt the tremendous changes in the skit industry, “No matter whether it is the production system or the budget, it is no longer the same.” At the same time, after a period of barbaric growth, regulatory forces also began to intervene.

At the end of last year, the State Administration of Radio, Film and Television added the category of “Internet short dramas” to the key online film and television drama information filing system. This category stipulates that the web short drama is a web drama with a single episode of no more than 10 minutes. This means that the “micro short drama” has been named and qualitative, and the market has formed a larger scale and has been brought into supervision.

A few days ago, Kuaishou and Douyin have held short play press conferences, and each published their transcripts. Douyin said that during the “New Fan Project 1.0” period, 110 MCN agencies and more than 1,400 Douyin creators participated, and a total of short play works have been registered. There are more than 5,000 units. Kuaishou announced that more than 20,000 skits have been included, of which over 12.5 percent of the episodes are over 100 million. Kuaishou users watch more than 210 million skits per day, and the total user viewing time has reached 35 million hours.

Various dimensions of data are prosperous, but behind the data, the skit is still in the early stage of being “defined”. Whether the platform, producers, and actors can achieve unification of interests in this process determines how big the entire industry can ultimately be. .

“Kaishou Little Theater” page

“I want it to fire, but I also want it not to fire”

The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it.

At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years.

Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see.

At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce.

First, let’s look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method.

Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content.

There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years.

Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account splitting will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.”

At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income.

The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem.

For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts.

However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas.

“Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.”

Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.”

From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them.

In addition to commercialization, film producers are also facing more and more difficulties in the production process.

The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large.

Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?”

Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems that this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit on the floor and raise the price.” Chen Ning said.

“Personal” business

The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show.

The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said.

Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.”

In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods.

This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits.

But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama.

In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.”

According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce.

In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage.

Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits.

Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry.

(At the request of the interviewee, Chen Ning is a pseudonym)

The medical beauty business is growing fast, and women’s clothing is still the company’s largest business

Longzi shares three major business segments: fashion women’s clothing, medical beauty and green babies and children. Thanks to the popularity of medical beauty concepts, since 2020, the stock price of Langzi shares has risen by as much as 600% in the last 250 trading days. Langzi shares believes that this is related to the rapid growth of the company’s medical beauty business and the gradual increase in its contribution to the company’s overall profit.

The annual report of Longzi shares shows that in 2020, the company will achieve operating income of 2.876 billion yuan, a decrease of 4.35% from the same period of the previous year; net profit of 142 million yuan, an increase of 141.65% from the same period of the previous year. At a time when the revenue of women’s clothing and other businesses has declined due to the impact of the epidemic, the net profit of the medical beauty business, which is the second largest in revenue, reached 68,867,900 yuan, which contributed nearly half of the net profit of Langzi.

In its reply, Longzi shares stated that as of the end of 2020, the company has 19 medical aesthetics institutions, and the medical aesthetics business sector is also the key development direction in the near future, but it still needs long-term continuous intensive cultivation. The executives of Longzi shares also stated in investor relations activities that medical aesthetics is a long-term, heavy investment industry, and you must be patient with returns. The company will not change its long-term development strategy due to short-term market fluctuations. The development direction and strategic layout of Longzi Medical Beauty is very determined, that is, it adheres to the combination of endogenous growth and extensional expansion to implement the brand expansion plan.

At the same time, Longzi also clearly pointed out that as of the end of the first quarter of 2021, among the company’s three major business segments, women’s clothing is still the company’s largest business segment, and the company’s fundamentals have not undergone major changes.

Purpose of liquidation and reduction of holdings: It is to express the true meaning of supporting the children’s business

The fundamentals of Langzi shares have not undergone major changes. Since June, the stock price has changed its upward trend and has begun to fall, and it has even reached its limit for two consecutive trading days. The fuse that caused the stock price of Langzi to fall into a one-word limit is the company’s controlling shareholder, actual controller Shen Dongri and actual controller Shen Jinhua’s father Shen Bingyun’s clearance plan.

On June 4, Langzi disclosed the “Announcement on the Pre-Disclosure of Shareholding Reduction Plan for Shareholders” (hereinafter referred to as the “Announcement of Shareholding Reduction”), announcing that Shen Bingyun, the third largest shareholder of the company in the past eighty years, was based on his life It is planned to reduce all the shares held for the needs of arrangement and asset planning.

After the two lower limits on June 7 and June 8, the “Announcement on Receipt of Commitment Letters from the Actual Controller and Controlling Shareholders Acting in Concert” (hereinafter referred to as the “Commitment Announcement” According to China, Shen Bingyun promised that after the implementation of its share reduction plan, it will assist the strategic implementation of the medical aesthetics business of Langzi with no less than 500 million yuan through compliance channels and appropriate methods. In the view of the Shenzhen Stock Exchange, Shen Bingyun’s use of funds to reduce holdings is inconsistent.

In its reply, Longzi shares stated that Shen Bingyun confirmed that the real reason for the reduction was due to his advanced age and the needs of his own living arrangements and asset planning. The allocation of no less than 500 million yuan to support the development of the medical beauty business of Langzi shares is based on Shen Bingyun’s careful consideration and confidence in the company’s future development prospects and the development of the company’s medical beauty business, as well as supporting its children’s business. There is no conflict with the reason for the reduction in the real meaning made, and there is no inconsistency.

In the response, Shen Dongri, Shen Jinhua and Shen Bingyun all denied using the “Announcement of Commitment” to maintain the company’s stock price and cooperate with the share reduction.

In addition, in response to some non-compliance statements in the “Commitment Announcement” pointed out by the Shenzhen Stock Exchange, the supplementary announcement issued on June 15 by Longzi shares also clarified the performance method and time. Within 2 years of the expiry of the holding reduction period of this share reduction plan, Shen Bingyun will support the development of the company’s medical beauty business by providing loans and participating in the company’s establishment of a medical beauty industry fund. If after the expiration of the commitment period, Shen Bingyun provides the company with less than 500 million yuan in financial support, Shen Dongri promises to provide the company with the difference in financial support within one month according to the same performance method.

Longzi Medical’s 2020 performance commitment has been changed from “achieved” to “not touched on performance compensation”

In addition to supplementing some of the contents of the “Commitment Announcement”, Longzi shares also issued a correction announcement on the company’s “Expressions on the Performance Commitment of the 2020 Annual Report”.

In August 2019, Longzi shares issued shares to Shen Dongri and 4 other counterparties to purchase the remaining 41.19% of the shares of Longzi Medical and raised funds. Shen Dongri promised that the audited non-net profit of Langzi Medical from 2019 to 2021 shall not be less than 55.7 million yuan, 68.1 million yuan and 70.4 million yuan respectively. If the accumulated net profit achieved by Longzi Medical as of the current year does not reach the cumulative committed net profit as of the current year, the compensation obligation of Shen Dongri will be triggered in the current year.

In the 2020 annual report, the audited non-net profit of Longzi Medical in 2020 is 67,019,300 yuan, and the cumulative net profit from 2019 to 2020 is 133 million yuan, and the cumulative committed net profit is 124 million yuan. Longzi shares call it “Performance commitment has been fulfilled.” In its reply, Longzi changed the above expression to “the cumulative realized net profit is greater than the cumulative committed net profit, and performance compensation has not been touched”.

In addition, in view of the mismatch between the net profit and the net cash flow generated by operating activities in the first to fourth quarters of 2020, the company replied that the main reason was the impact of the epidemic, as well as the company’s women’s clothing business and medical beauty business. It is caused by the time difference between cash flow and operations, which is consistent with the company’s actual operating conditions. In addition, the fourth quarter net profit of Longzi shares was significantly higher than that of the previous three quarters, which was also related to the sales income generated by the sale of 7.14% of L&P’s equity in 2020.

As of the close of June 15th, Langzi shares closed at 45.52 yuan per share, a decrease of 1.11%, and the market value was about 20.1 billion yuan.

Beijing News reporter Wang Zhenzhen

Editor Zheng Yijia proofreads Yang Xuli

“This is a result of the recent significant exchange rate fluctuations between the euro and the USD. Price adjustments are made in the countries that are needed and the products are guaranteed,” said the fashion house Chanel. Chanel sells for the same price worldwide. ” The company also added that the increase in product prices is seen as an act of trying to protect its profits from the outbreak of the Covid-19 epidemic. Many brands still raised product prices during the Covid-19 translation. Photo: WWD. Prices increased depending on items such as Louis Vuitton’s Pochette bag increased 46%, while Chanel’s Classic Flap accessory increased by 20-31% by region. In addition, the best-selling designs of the brands Prada Re-Editions, Lady Dior or Gucci Jackie also have 18-25% higher prices compared to 2020. On the other hand, Hermès only increased handbag prices by 3-6% during the period of social isolation due to the Covid-19 translation. Chinese influential figure – Mr. Bags – tracked the price changes of products from season to season and shared their views with WWD that brands are not going to push prices up at the same time. “They will push up prices for select bags and the next step remains stable in the long run. Then, raise prices for a new group of bags,” he said. For example, Dior has not changed the price of a saddle bag for more than a year and the Chanel 19 only increased by 5% compared to last year. Louis Vuitton’s Multi Pochette bag grew 46% within a year. Photo: Harper’s Bazaar. By 2021, price increases will happen more often. Gucci increased the price of Neo Vintage GG Supreme and Horsebit 1955 bags by more than 15% in early March. There is a high chance that many brands will continue to increase in price this year, analysts added. However, this strategy is only a temporary solution and will have a specific limit on the number of price increases when international tourism is back to normal, and brands are required to adjust again. “In the watch sector, brands want to increase prices and continue to develop diversified goods. But when the economic booms,” said Zuzanna Pusz, head of European luxury fashion research at UBS. In the end, many companies have to reconsider their product pricing as well as the structure “. According to the sheet Vogue , the price increase is an effective way to balance brand damage. However, how much and for how long is the question that firms must think about to make the right decision, putting the interests of consumers first. In the Chinese market, consumers do not pay much attention to the story of increasing product prices. Instead, they will line up for a few days at the store before the new price is introduced. From the point of view of the nation’s people, they are not only buying a bag, but also an investment in the future. Buyers were waiting in line at Louis Vuitton’s store. Photo: Reuters.

Suddenly popular motorcycle driving test In a driving school in Beijing, the reporter saw that even though it was the lunch break at 12:30, there were still many trainees practicing on the motorcycle training ground. The instructor told reporters that after the Spring Festival this year, the number of students taking motorcycle driving licenses suddenly increased. According to Zhou Meng, a motorcycle instructor at a driving school in Beijing, in previous years, at this time, there were only exams from Monday to Wednesday, but now because there are more students registering, exams are arranged every working day, and almost all appointments are full. The reporter learned during the interview that many of these students already have a motor vehicle driver’s license. Mr. Xia said that the test for a motorcycle driver’s license is to make commuting easier. Usually, driving in the city is too congested. During peak hours, motorcycles are faster than cars. In addition to commuting or short trips, many students are motorcycle enthusiasts. The reporter learned from the driving school that in previous years, the number of motorcycle driving test students was basically around 5,000 to 6,000, but this year it has doubled. Liu Shanhong, the head of training at a driving school in Beijing, said that since the Spring Festival this year, there has been a big breakthrough. In March and April, they recruited 10,000 motorcycle trainees. According to data from the Ministry of Public Security, in the first quarter of this year, 2.03 million motorcycles were newly registered in my country, an increase of 954,000 units or 88.63% compared with the same period last year; an increase of 1.077 million units or 113.08% compared with the first quarter of 2019. According to Liu Zhiguo, secretary general of the Driving Training Branch of the China Transportation Association, taking Beijing as an example, there will be about 200,000 people learning motorcycles in 2020. From a national perspective, many driving schools now offer motorcycle training courses. On the whole, the motorcycle learn-to-car market has brought repetitive consumption to the driving training industry. Many younger brothers who are engaged in food delivery and express delivery have to learn. Electric motorcycle sales soar Takeaway, express rider “busy in changing trains” In addition to office workers and motorcycle riding enthusiasts, many of the trainees who took the motorcycle driver’s license were express and takeaway riders. During the period when the transition period of the new national standard for electric bicycles is coming to an end, many people are considering changing bikes, which has also brought the electric motorcycle market to a sales peak recently. In an electric bicycle store in Beijing, the reporter saw that many express and takeaway riders were buying electric motorcycles. They told reporters that before the end of the policy transition period, whether to continue riding electric bicycles or to change motorcycles, it is necessary to calculate the economic account. According to one consumer, if it is switched to an electric motorcycle, it will cost about three or four yuan a day if it is fully charged. Compared with a fuel motorcycle, you can save 50 yuan a day on average. The person in charge of the store told reporters that at present, electric motorcycles priced from 2,500 yuan to 3500 yuan are the best sellers; express and takeaway riders generally prefer models with larger cargo space, and the price is basically 3,000 yuan. Around yuan. A person in charge of an electric vehicle company said: “In the first quarter of this year, the sales growth was relatively good, close to 300% growth, mainly electric mopeds and electric motorcycles. The introduction of the new national standard can indeed stimulate the growth of consumer demand. Consumers still need to ride faster if they want to ride.” Data show that in 2020, my country’s motorcycle production and sales will drop by 1.98% and 0.38% year-on-year. However, in sharp contrast to the slight decline in the overall industry as a whole, the sales of electric motorcycles have increased by 20.91% year-on-year to 2,295,400. The industry predicts that in 2021, the production and sales of electric motorcycles will continue to achieve positive growth. Source: CCTV Finance Title image: Visual China Guangzhou Daily·New Flower City Editor: Su Wanqian

Over time, gamers and computer users have suffered from a shortage of high-end graphics cards due to the need to buy GPUs from cryptocurrency operators. Now, a new cryptocurrency called Chia will most likely cause similar problems for the storage drive market. According to the South China Morning Post , hard drive prices in China have risen sharply as miners rushed to mine and sell this cryptocurrency. “The price of hard drives keeps going up” Unlike Bitcoin, which consumes a lot of electricity and energy to process complex algorithms, Chia is mined based on a consensus algorithm and is one of the currencies advertised as being environmentally friendly. A Bitcoin mining facility in China. Cryptocurrency Chia aims to reduce environmental impact. Photo: Bloomberg. The founder of Chia is Bram Cohen, who is also a BitTorrent developer. Cohen said he would usurp the outdated industry with increasingly slow and costly documentation capabilities. Although Chia has not been officially traded on the market and only came into operation on May 3, the “miners” have rushed to buy and stock up a series of HDDs and SSDs. According to SCMP, panic purchases can lead to hard drives shortages, high prices and scarcity. On China’s Taobao and JD.com e-commerce platforms, large enterprise hard drives have been sold out. “There have been a lot of people asking to buy a large number of hard drives to exploit Chia in the past few days,” said a customer care worker at the online store Taobao of two major brands Seagate and Western Digital said. Hard drives were sold out on Chinese e-commerce sites. Photo: Weibo. Most business-class hard drives with more than 8TB of storage have already been sold, not sure when new products will be available, the vendor says. According to the manmanbuy.com A Chinese website that evaluates and compares product prices on popular e-commerce platforms, the price of a Western Digital hard drive with 12 TB of storage in February before The increase was 2,188 yuan (about $ 337). On April 8, the corresponding drive price increased to 3,499 yuan ($ 538) on JD.com. Seagate’s hard drive with 8 TB of storage before April 14 cost 1,150 yuan, but has since risen to 2,160 yuan, according to manmanbuy.com . Cryptocurrency miners Chia in China buys bulk hard drives in bulk at the store. In Huaqiangbei, the world’s largest electronics market in southern China, Shenzhen, some vendors said that they now only have a hard drive with less than 4 TB of storage and they don’t know when This situation has just changed. This person also confirmed that the price of a 4 TB hard drive will be a bit higher than the 700 yuan she used to sell before, because the demand from customers is growing. “At peak times, the prices of hard drives will be at least 60% higher than normal. The prices have come down a bit recently, but for now they are still around 50% higher, ”said a supplier named Chen. The topic of hard drive scarcity has become a hot topic, attracting a lot of attention and discussion on Chinese social networking site Sina Weibo, with tags attached to articles such as “rising hard drive prices” and ” Hard drive prices doubled in 10 days. ” “That’s it all, first the graphics card craze, then you guys switch to the hard drive. Now I can only buy one computer case,” said one netizen. on Weibo. Chia’s further goal In recent years, the increasing popularity and demand for computation has increased the value of virtual currencies like Bitcoin. Cryptocurrency mining has become popular and familiar to many people with knowledge of technology and computers. Although the Chinese government does not recognize Bitcoin as a legal currency, the country does not completely ban Bitcoin mining. According to an article recently published in Nature in April, China accounts for about 70% of all Bitcoin mining activities worldwide. Bitcoin mining currently consumes a lot of energy, leading to concerns about overuse of coal-fired electricity. Photo: DW. The increase in electricity consumption related to cryptocurrency mining has also caught the attention of Chinese regulators, as the country is making efforts to save energy and reduce pollution. environment. The leader of Inner Mongolia, the major Bitcoin producing region in northern China due to cheap electricity prices, said they would close all Bitcoin mining pools by May. The global Bitcoin mining network consumes about 113.88 TWh of electricity per year. If ranked as a country, Bitcoin would be the 33rd electricity consumer in the world, out of total consumption by the Netherlands and the Philippines, according to Cambridge’s Bitcoin Electricity Consumption Index.

Oxygen infusion is an important treatment for lethal virus positive patients. However, on April 22, 6 hospitals in India announced this essential item. According to the Indian Express If the country of 1.3 billion people continues to report hundreds of thousands of new cases every day, the demand for medical oxygen cylinders will rise sharply in 12 states of India. The case crisis caused the price of these medical devices to skyrocket. According to the Times of India , to buy an oxygen tank, the buyer has to spend 250–330 USD. Even, many advertisements for selling oxygen cylinders with prices ranging from 400–460 USD appeared rampant on social networks. Share with AFP On April 22, an Indian man said he had to pay $ 600 per bottle of oxygen, which was nine times higher than before the outbreak. According to World Bank data, the total annual income of the people of India is only about $ 2,120. The number of Coivd-19 infections in India has skyrocketed, making the price of medical oxygen cylinders extremely expensive here. Photo: Getty. The World Health Organization (WHO) said that the demand for medical oxygen is skyrocketing in 25 countries around the world, especially Africa. More than half a million patients with Covid-19 require oxygen therapy every day, meaning hospitals need 1.1 million oxygen cylinders to use within 24 hours. Brazil, Mexico, Peru, Egypt, Nigeria and other countries all declared a shortage of oxygen tanks as the number of cases increased. Worth mentioning, families of critical patients are forced to find and buy medical oxygen cylinders on the black market to save their loved ones’ lives. According to the Guardian, in Peru by 2020, the price of an oxygen tank was once pushed up to $ 1,000. In the UK, the Washington Post notes that a woman pays $ 1,300 for an oxygen tank, 1,000% more expensive than usual. According to the New York Times The 7-fold increase in the demand for medical oxygen in Mexico has enabled the black market to thrive. There are disputes and blocking of oxygen vehicles in some places, local reports say. Not long after, the price of medical oxygen cylinders sold on the black market had tripled. Brazil also experiences medical oxygen deficiencies during times of alarming number of cases. In Manaus, a city in Brazil, to buy a 50-liter oxygen tank, families have to pay nearly $ 1,200, 6.5 times more expensive than usual. However, the black market is not the only reason why the price of this medical device soared. Traffic and infrastructure are also factors that make this happen. Medical oxygen is usually produced by factories and cooled during transportation. In developed countries, oxygen is usually transported in a liquid form, making them less space-consuming and saving on transportation costs. However, the underdeveloped countries are only capable of transporting medical oxygen as a gas. Compared to the central hospital in London, hospitals in Kenya and Nigeria have to pay five to ten times more to buy a medical oxygen tank, according to the Press Bureau in the UK. According to the The Times At Mexico’s most difficult times, an oxygen tank cost more than $ 800, 10 times the cost of a US hospital. According to the Indian Express Most states in India have diverted oxygen production. Instead of serving industrial needs like the manufacture of steel, iron and glass, oxygen will be used largely for medical purposes. However, transportation in the country of 1.3 billion people remains a major obstacle. In particular, the centers of medical oxygen production are concentrated mainly in the East, while the demand for this item is increasing in other areas. The logistics costs were padded, pushing the price of an oxygen tank five times, from about $ 5 to $ 26. All India Radio News said the Indian police have been straightforward to prevent the proliferation of the “black oxygen” market. The state government of Uttar Pradesh announced that it would invoke the National Security Act and the Black Society Act to combat these marketing practices. In addition, in response to the crisis, India is planning to import 50,000 tons of medical oxygen. At the same time, the country is also setting up the “Oxygen Express” train to supply states severely affected by the epidemic. This train will depart from the Bokaro steel plant, carrying liquid oxygen. The Indian government has received much criticism for not upgrading its infrastructure from scratch to avoid the current shortages. “We did not plan this shortage even though we knew the second crisis was coming,” Dr. Lalit Kant, an epidemiologist, told the BBC.

In early trading today, A-shares fluctuated slightly. The ChiNext index rose by more than 2%, and hit a new high since the rebound. On the disk, sectors such as health care, beer, electrical equipment, and polysilicon were active, with aquatic products, medical beauty concepts, and digital currencies leading the decline in early-stage popular sectors. The net inflow of funds to the north was over 5.5 billion yuan.

Health care frequent performance surge

Benefiting from the surge in demand from the epidemic, the healthcare industry has ushered in a peak period of performance. After the 2021 quarterly report of Hotview Biotechnology increased by more than a thousand times, last night, a number of blockbuster listed companies in the health care sector announced their excellent quarterly reports at the same time.

Ingram Medical released its report for the first quarter of 2021 last night, achieving operating income of 6.735 billion yuan, a year-on-year increase of 770.86%, net profit of 3.736 billion yuan, a year-on-year increase of 2791.66%, and net cash flow from operating activities of 3.075 billion yuan, a year-on-year increase An increase of 1013.67%. Ingram Medical said that benefiting from the strong demand for disposable gloves at home and abroad, and the company’s new annual production capacity of 9 billion nitrile gloves in the company’s Anhui production base, the company’s profit in the first quarter increased by 41.80% from the previous quarter, and its single-quarter performance reached a new high.

Although Ingram Medical has risen by more than 30 times in recent years, the surging performance growth has made Ingram Medical’s dynamic price-earnings ratio still only over 4 times, even lower than most bank stock-earnings ratios. Stimulated by the surge in the quarterly report, Intech Medical opened higher in the morning and rose by more than 10% during the session. Or they may have some expectations for the performance of Ingram Medical’s first quarterly report. Financing customers reversed the previous five consecutive weeks of net sales this Monday and bought 30.5 million yuan.

Aier Ophthalmology also announced that it achieved operating income of 3.511 billion yuan in the first quarter, an increase of 113.9% year-on-year, and a net profit of 484 million yuan, an increase of 509.88% year-on-year. Aier Ophthalmology also opened high volume in early trading, rose by more than 15% at one time, and the half-day turnover exceeded the full-day turnover of the previous trading day by more than double. Similarly, financing customers this week raised a net purchase of 222 million yuan in advance, waiting for the good performance to be realized.

Driven by the surge in Ingram Medical and Aier Ophthalmology, the entire health care sector surged. The sector index once soared by more than 4% during the intraday session, setting a new high in 2 months. This is the index’s sixth consecutive trading day. rise. Hotview Biotech once again reached a 20% daily limit in the intraday trading, and its stock price also hit a record high. Since the announcement of the first quarterly report, it has risen by more than 200% in just 9 trading days; Yihua Health, Gongdong Medical, Dabo Medical and other daily limit.

The surge in the healthcare sector also led to a surge in medical ETFs. In early trading, Fortune CSI Medical Open-end Index Securities Investment Fund rose 3.64%; Cathay Pacific CSI Medical Open-end Index Securities Investment Fund rose 3.53%; Tianhong Zhong The Securities Index Securities Investment Fund rose 3.28% and hit a record high.

The consumption peak season is coming, the beer sector is active

The beer sector also released a quarterly report last night. The first quarterly report of Lanzhou Yellow River showed that it turned losses into profits, with a net profit of 8.3165 million yuan. Lanzhou Huanghe stated that in the first quarter of 2020, due to the impact of the new crown pneumonia epidemic, the company’s operating income fell sharply and its performance suffered a loss. Since 2021, as the domestic epidemic prevention and control situation continues to improve, the company’s beer and malt production and sales in the first quarter have increased significantly compared with the same period last year, and securities investment disposal and holding income that are non-recurring gains and losses have also increased significantly compared with the same period last year. , The two superimposed, the company’s performance realized a turnaround. After the Lanzhou Yellow River opened slightly higher in the morning, it only took about 5 minutes to pull the daily limit straight.

Although Huiquan Beer reported a quarterly loss of 3,968,500 yuan, it was significantly narrower than the loss of 7,077,600 yuan in the same period last year, and its operating income was 121 million yuan, a year-on-year increase of 10.54%. In the morning, Huiquan Beer opened low and moved high and soared by nearly 7%.

Zhujiang Beer is scheduled to disclose the 2021 quarterly report this evening. Driven by the surge of Lanzhou Yellow River and Huiquan beer, and the advent of the superimposed peak summer consumption season, Zhujiang Beer once hit the daily limit in early trading, and its share price hit a new high during the year. Zhujiang Beer’s 2020 annual report showed that it achieved a net profit of 569 million yuan, a year-on-year increase of 14.43%; Chongqing Beer and other companies also strengthened in the market.

Minsheng Securities pointed out that looking forward to the whole year of 2021, it is expected that the production and sales of the beer industry will achieve recovery growth under the low base last year. The industry TOP5 has formed a firm consensus on high-end and profit demands, and the overall competition in the industry has slowed down and the certainty is high. Recommended ranking: Yanjing Beer + Tsingtao Beer + Chongqing Beer + Zhujiang Beer combination, and pay attention to H shares of China Resources Beer, Budweiser Asia Pacific.

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In today’s morning, the Mao Index rose sharply, with the highest intraday increase of 2.65%, and the morning closing rose by 2.05%. The market value increased by about 380 billion in half a day based on market value! Some funds are heavily involved in the performance of white horse stocks.

Among them, “Yan Mao” Aier Ophthalmology surged over 11.74%, and its net profit in the first quarter increased by more than 5 times; the “big four” liquor also surged, Luzhou Laojiao rose by 2.67%, Kweichow Moutai rose by 2.21%, and Wuliangye rose by 2.12 %, Yanghe shares rose 1.73%.

The sci-tech innovation board “demon stocks” hit the daily limit again in the hot scene of biology, which has risen by more than 300% this month.

In addition, carbon-neutral concept stocks rose in the early trading, with Shouhang Hi-Tech, Chengbang Co., Ltd., and West China Energy trading at their daily limit.

In early trading today, the market as a whole was weak and volatile, and individual stocks diverged around quarterly performance. As of midday, the Shanghai Composite Index rose 0.05% and the Shenzhen Component Index rose 0.75%. The turnover of the two cities was 499.33 billion yuan. 981 stocks rose and 3192 stocks fell. The index rose more than 2% at one time and regained its 3,000-point mark. .

Beijing Capital (Foreign Investment) bought 5.318 billion yuan in the morning

On the disk, the medical industry, solid-state batteries, genetically modified, automotive chips, gallium nitride and other sectors led the gains. Online travel, medical beauty, digital currency, dairy, and blind box economy led the decline.

The national carbon market welcomes heavy news

Carbon neutral concept stocks soar

Carbon neutral concept stocks rose in the early trading, with the daily limit of Shouhang Hi-Tech, Chengbang, and West China Energy, and Changyuan Power, Sinoma Energy Conservation, Yuanda Environmental Protection, China Southern Power, and Taiwan Nuclear Power all hit the high.

According to Xinhua News Agency, last night (April 22), President Xi Jinping delivered a speech entitled “Together to Build a Community of Human and Natural Life” at the “Leaders’ Climate Summit”. It mentioned a series of new measures that China is going to take, including incorporating carbon peaking and carbon neutrality into the overall layout of ecological civilization construction. It is formulating a carbon peaking action plan, carrying out carbon peaking actions extensively and in-depth, and supporting places and places where conditions permit. Key industries and key enterprises are the first to reach their peaks.

At the same time, China will strictly control coal power projects, strictly control the growth of coal consumption during the “14th Five-Year Plan” period, and gradually reduce it during the “15th Five-Year Plan” period. In addition, China has decided to accept the “Montreal Protocol” Kigali Amendment, strengthen the control of non-carbon dioxide greenhouse gases, and will also initiate online trading on the national carbon market. In addition, the national carbon market will issue registration transaction settlement rules as soon as possible, and will formulate implementation plans for peaking carbon in coal, power, steel and other industries.

The rise of Mao Index has increased its market value by about 380 billion!

“Eye Mao” and “Baijiu Mao” soared

The Mao Index rose sharply in the morning today, with the highest intraday increase of 2.65%, and the morning closing rose by 2.05%. The market value increased by about 380 billion in half a day based on market value! Some funds are heavily involved in the performance of white horse stocks.

Among them, the medical Whitehorse has strengthened across the board, and Aier Ophthalmology has expanded to 11.74%. Aier Ophthalmology announced last night that the company achieved operating income of 3.511 billion yuan in the first quarter, an increase of 113.9% year-on-year; net profit was 484 million yuan, an increase of 509.88% year-on-year. The net profit for the whole year of 2020 will be 1.724 billion yuan, a year-on-year increase of 25.01%. It is planned to send 1.5 yuan for 10 to 3 transfers. In addition, Mindray Medical rose 5.97%, WuXi AppTec rose 5.58%, Tongce Medical and Pien Tze Huang also rose.

It is worth noting that the “big four” liquors rose sharply in early trading today. Luzhou Laojiao rose by 2.67%, Kweichow Moutai rose by 2.21%, Wuliangye rose by 2.12%, and Yanghe shares rose by 1.73%. The remaining liquor stocks performed relatively weakly.

The sci-tech innovation board demon stock hot scene biology once again closed the board

This month has risen more than 300%

In terms of individual stocks, the sci-tech innovation board “demon stocks” hit the daily limit again in the market, which has risen by more than 300% this month. As of midday, Hotview Bio was up 19.22%.

In addition, stocks that saw their performance rose sharply, such as O.R.G., rose more than 8% in early trading. Origen announced on the evening of April 22 that the company achieved operating income of 3.072 billion yuan in the first quarter, a year-on-year increase of 64%; net profit was 296 million yuan, a year-on-year increase of 572.51%; basic earnings per share were 0.12 yuan.

Gigabit hit its daily limit in early trading. It was announced last night that it intends to transfer 3.37% of Xiamen Celadon Digital Technology to three companies including Tencent Ventures, totaling more than 300 million yuan.

China Diving shares continued to lower the limit at the opening today, which is a 20% limit for four consecutive days. The stock has fallen by as much as 62% in the past 5 trading days. CICC stated that although the “mid-term adjustments” may continue, considering that the current market has limited room to continue downward, it suggests that some valuations have been adjusted more and the industry’s long-term growth sectors are expected to be deployed in advance. As of midday, China Diving shares fell 5.77%.

Editor: Captain

After suddenly encountering US sanctions, Russia’s latest response came.

“The actions of the United States are unacceptable.”

Biden also spoke after the announcement of the sanctions, warning that there may be more actions.

The sanctions increased risk aversion, and gold rose immediately. U.S. stocks also rose sharply under the support of strong economic data, with the Dow and S&P 500 reaching new highs.

Suddenly sanctioned, Russia responded!

The latest statement: unacceptable, will “resolutely fight back”

According to the World Wide Web, on April 15, local time, US President Biden signed an executive order, launching a series of sanctions against Russia’s “harmful foreign behavior.” The White House stated that the United States hopes to establish a “stable and predictable” relationship with Russia, but that Russia must pay the price for trying to harm American behavior.

The new round of US sanctions against Russia includes the Ministry of the Treasury’s prohibition of US financial institutions from participating in a series of Russian bonds and fund investments; actions against six Russian technology companies. The United States will also expel 10 diplomats from the Russian diplomatic mission in Washington.

In the early morning of the 16th Beijing time, Russia’s latest response came!

According to CCTV News, Russian Foreign Ministry spokesperson Zakharova issued a warning on the same day that Russia would “resolutely fight back” the “aggressive behavior” of the US.

Russian Foreign Ministry spokesperson Zakharova stated at a regular press conference that the responsibility for the deterioration of Russia-US relations lies solely with the United States. The actions of the US side did not indicate that it is willing to promote the normalization of Russia-US relations. Russia has repeatedly warned that hostile actions by the United States against Russia may trigger consequences including intensifying confrontation between the two sides. The United States should realize that it has to pay a price for the deterioration of bilateral relations. Russia will “resolutely fight back” the “aggressive behavior” of the United States.

Russian Foreign Ministry Spokesperson Zakharova: The United States is unwilling to accept this objective fact, that is, in this multi-polar world, the United States no longer enjoys hegemony, but also expects to impose sanctions and pressure to interfere in Russia’s internal affairs. Such hostile acts will be resolute Retaliation, (Russia)’s retaliation against sanctions will be inevitable, and the United States should realize that it must pay the price for the deterioration of Russia-US relations.

The spokesperson also announced that because the United States announced a series of sanctions against Russia, the Russian Foreign Ministry summoned the US ambassador to Russia.

Later that day, the official website of the Russian Ministry of Foreign Affairs summoned the US ambassador to Russia to make a relevant statement.

The statement stated that on the same day, Russian Deputy Foreign Minister Yabukov summoned Sullivan, the US ambassador to Moscow. The Russian side believes that the actions of the US side are unacceptable, which violates the US declared will to “establish a pragmatic relationship with Russia” and has caused a new serious blow to the bilateral relations between Russia and the United States.

The statement stated that the US ambassador to Russia was told that Russia will take a series of response measures to US sanctions as soon as possible. For a long time, in order to maintain Russia-US relations at an acceptable level, Russia has always shown an extremely responsible attitude. However, successive governments in Washington have scorned the constructive proposals of the Russian side and exacerbated the deterioration of the situation.

The two sides also exchanged views on other issues of bilateral relations.

Earlier in the day, Russian Foreign Ministry spokesperson Zakharova stated at a regular press conference that because the United States announced a series of sanctions against Russia, the Russian Foreign Ministry summoned the US ambassador to Russia.

Biden also speaks

Warning that there may be more actions

After the announcement of sanctions against Russia, Biden delivered a speech later the same day.

According to the Guardian, in his speech, Biden warned that if Russia continues to interfere with American democracy, the United States may take more actions.

Biden said, “President Putin and I are very clear that we can go further. But I chose not to do so.” But Biden said that he did not want to escalate the tension. He said, “We want a stable, Predictable relationship.”

According to CNN, with regard to the tension with Russia, Biden also emphasized that “now is the time to ease.”

Speaking at the White House, Biden said that he told Russian President Putin on a conference call earlier this week that he could have taken these steps further. Although Biden hopes to avoid escalation of tensions, he made it clear that he will take further actions without hesitation in the future.

Biden also mentioned that communication with Putin is crucial to the relationship between the two countries; the US and Russian teams are still discussing the possibility of holding a summit.

Strong economic data, U.S. stocks soared

The Dow broke 34,000 for the first time, and the S&P 500 also hit a new high

The economic data released by the United States on Thursday was too strong.

The first is that the number of initial jobless claims hit a record low in more than a year. According to data from the US Department of Labor, the number of people applying for unemployment benefits for the first time in the United States was 576,000 in the week of April 10, the lowest since the week of March 14 last year, which was far below the expected 700,000, and significantly lower than the previous value of 744,000. .

In addition, spurred by a $1,400 cash check, US retail data also exploded. In terms of retail sales data, US retail sales in March increased by 9.8% month-on-month, the highest level in 10 months, far higher than market expectations of 5.8%. Among them, the sales of the catering industry increased by 13.4%, and the sales of clothing retailers increased by 18.3%, both setting the highest growth rate since June last year.

With the support of strong economic data and the overall earnings report of bank stocks exceeding expectations, the three major U.S. stock indexes all rose.

As of the close, the Nasdaq rose 180.92 points, or 1.31%, to 14,038.76 points; the S&P 500 index rose 45.76 points, or 1.11%, to 4,170.42 points, also setting a record high.

The Dow rose more than 300 points to 34,035.99 points, a record high. This is also the first time the Dow’s closing price rose above 34,000 points.

U.S. debt fell unexpectedly

Economic data is very strong, and U.S. Treasury yields should generally go up. But after the United States released dazzling data on Thursday, U.S. Treasury yields unexpectedly fell.

The 10-year U.S. Treasury yield once fell below the 1.530 mark.

On the news, as the largest overseas holder of U.S. Treasury bonds, Japan’s share of U.S. Treasury bonds has hit a record low. On Thursday, local time, the International Capital Flow Report (TIC) released by the US Treasury Department. The report shows that Japan’s holdings of US Treasury bonds fell by US$18.5 billion in February this year, and the total holdings fell to US$1.26 trillion, accounting for 5.9% of the total US government debt, the lowest in history.

Risk aversion warming up

Gold soars

The US sanctions against Russia have increased risk aversion in the market, and the price of gold has risen rapidly. In addition, strong economic data in the United States also makes people more worried about the risk of inflation, which also provides support for gold prices.

The spot gold price was once close to the $1770/ounce mark.

Gold futures once rose above the $1770/ounce mark.

U.S. gold stocks also rose sharply.

The chip giants rose nearly 6%

New energy vehicle stocks have fallen

On Thursday, chip stocks rose very brightly, AMD and Nvidia both rose nearly 6%, and Xilinx rose more than 5%.

On the news, TSMC’s dazzling earnings data boosted market sentiment, confirming the logic of “lack of cores” boosting the chip industry’s prosperity. On Thursday, TSMC announced its financial report for the first quarter of 2021. During the reporting period, TSMC achieved revenue of US$12.92 billion, a year-on-year increase of 25.4% and a month-on-month increase of 1.9%, a record high. TSMC has also substantially raised its revenue growth target for 2021 to 20%, and is expected to grow at a compound growth rate of 10-15% in the next five years, and it is expected that the problem of chip shortages may continue until 2022.

While chip stocks rose sharply, new energy vehicle stocks, which are also technology stocks, fell.

Ideal cars fell nearly 7%, Xiaopeng Motors fell more than 4%, and Weilai Motors fell more than 3%.

Source: China Fund News

Mr. Le Tan Thanh Tung – Deputy General Director of Vietnam Tourism Joint Stock Company (Vitours) said that the company’s visitors during the upcoming holidays increased 5-6 times compared to last year, equivalent to the peak time. Pick-up point on the occasion of 30/4 of 2019. For guests booking package tours, there are about 2,000 guests, while there are many retail customers. But according to Mr. Tung, retail customers come close to the new holiday because they fear that the disease might break out. In addition, this year’s trend mainly follows relatives and family groups; Therefore, the company provides a private car tour.

Many hotel and resort owners in Da Nang city said that the room capacity at this time reached 80%, many establishments were full. In addition to family and retail tourists, travel businesses in Da Nang have recorded many MICE delegations from 100 to 500 guests during the upcoming holidays.

Da Nang is ready to welcome visitors back on the occasion of April 30 – May 1.

Currently, most travel companies in Da Nang have restored tourism products that have attracted a great deal of attraction to domestic tourists. In which, focusing on 4 main product groups are the tour “Heritage Journey, Central Paradise”; new tours with high quality from 4-5 days but the price is only around 3 million VND / person; MICE tourism products for corporations and large enterprises; Finally, the group of products to partially stimulate demand, for example accommodation services, shuttle buses, destinations, daily tours, … including products with deep discounts or improving service quality.

Mr. Cao Tri Dung – Chairman of Da Nang City Tourism Association, said that up to this time, tours on the occasion of April 30 to May 1 have been almost confirmed and with very good signals, increased strongly compared with 2020 and nearly recovering compared to 2019, reaching about 80 – 90%. Last year, this time only about 10-20% of businesses reopened, but this year it increased to 70%.

“The annual capacity of welcoming tourists is about 30 million. So, from a business perspective, we affirm that Danang’s resources completely meet the needs of tourists, even with a larger number than today. Even when the international market fully recovers, Da Nang still has the resources and capacity to welcome and best serve tourists “- Mr. Cao Tri Dung said.