In this issue, we have counted 10 cold home knowledge items, which are small but very practical. Knowing them will make you feel like they have come to understand.

We often see Japanese homes that are very tidy and even feel healed.

If you observe carefully, you will find that they put the items with non-uniform colors and shapes in storage boxes and storage tanks with uniform shapes and colors (usually white and other basic colors).

In fact, the logic behind it is that the human brain likes to classify things and find common laws, messy things that cannot be classified, make the brain disgusted, on the contrary, let the brain like it. That’s why, storage boxes/baskets with uniform shapes or colors. It can give people a feeling of being healed and comfortable.

Operation example:

① Storage of whole grains

The whole grains are packed messily in different plastic bags, which makes people feel irritable and uncomfortable. Similarly, we can also refer to the above method and store them in the same sealed cans.

The sealed can of high-transparent material makes the color clear after filling different grains, which is very refreshing and beautiful, and also very healing.

It instantly gives the kitchen a sense of order, and the sealed lids are thickened and thickened sealing rings. The sealing effect is also super good, ensuring the freshness of the grain ingredients. ②Separate bottling for toiletries The bathroom toiletries are red, red, green and green. Although they are neatly arranged, they are still visually messy. Similarly, use the same colored bottles to store shampoo, shower gel and the like. Put a label on the bottle to deepen the impression of the brain, make it easier to distinguish when using it, and look much neater than bottles of different colors and shapes. Static electricity, perhaps the impression in most of the minds, is the little star in the winter night sweater, and the sudden shock of being “electrically shocked”. Don’t forget, static electricity has another feature: adsorption (rubbing stationery, sucking hair from girls’ shoes). This point, used in the home scene, becomes a “good thing”, because with it, you can absorb dust, and without it, you can stop the dust from coming. Operation example: ①Electrostatic paper dust mop The electrostatic dust mop uses the principle of electrostatic adsorption to adsorb dust and hair on the ground. Every time you clean the floor, use an electrostatic dust-removing dry towel to absorb the dust on the floor, and then use a floor wipe to clean the floor. The floor is much cleaner than an ordinary mop. And after cleaning, there is no hair or water stains on the ground. Those who have high requirements for cleaning must really enter. ②Turn on the TV to clean the room In addition to cleaning tools, before cleaning the room, you can turn on the TV, and the flying dust will be quickly absorbed by the TV screen during cleaning. After cleaning, wipe off the dust on the screen. It is simple and easy, and it will not appear after cleaning. There is dust. ③Softener to wipe furniture Using the reverse principle of static electricity can also help people do housework better. For example, when wiping furniture, add softener to the water soaked in the rag, so that the generation of static electricity can be reduced, and the adsorption of dust on the surface of the furniture can be reduced. The phenomenon of thermal expansion and contraction is very common in real life. For example, when building roads, there will be gaps at intervals. This will prevent the ground from cracking due to thermal expansion and contraction. It also has unexpected effects when used in the home furnishing field. Operation example: ①Small bumps on the surface of the table If the desktop at home is bumped, you can put a hot wet wipe on it, and then put a cup of hot water on it. After a period of time, the indented bumps will be recovered due to the heat. In order to keep the faucet bright at home, one thing must be done is to reduce the adhesion of scale. Use microfiber fish scale cloth to wipe the surface of the faucet frequently. The super absorbent + polishing features can greatly reduce the condensation of scale, so that the faucet can be used for a long time as new. Similarly, using this principle to clean other parts of the home is equally effective, such as mirrors, stoves, washbasin glazes, glass, porcelain, etc., will become brighter and brighter than using detergents, and it will not hurt at the same time. The surface of the item. Keep a few fish scale cloths daily at home, cleaning agents and housework can be greatly reduced, and the stainless steel in the house can always shine! The vertical storage is simple: it is to stack up, let the flat things, stand up storage, in order to achieve the purpose of saving space. Many storage in the home furnishing field are based on this principle. Operation example: ①Microwave oven rack The microwave oven rack is a double-layer stacking storage method, so that common small appliances that could only be placed on the countertop are now stacked and stored, reducing the space on the countertop by half. And it doesn’t affect the use of small household appliances at all. The shelf is made of wrought iron, and the load-bearing effect is also very good. The upper storage, in addition to the electric rice cooker, can also put the pots, kettles, and seasonings commonly used at home. ②The above-mentioned grain storage tank Earlier we mentioned the storage tank for whole grains, which can be used to achieve the effect of healing and neatness. In fact, there are also vertical storage tanks. Especially for this kind of narrow cabinet at home, it can be placed vertically to increase the storage capacity. Wall-mounted toilets are expensive and take up space, so why do many people still choose wall-mounted methods? The reason lies in the problem of sanitary corners. The gap between the base and the wall of the ordinary toilet is difficult to clean. Over time, it becomes a dead corner of hygiene, which makes the toilet smelly and difficult to deal with. At the same time, the joints between the toilet and the floor are often moldy and condensed stains, which is also very difficult to clean. When wall hanging, these two problems are solved, and it is easy to clean the floor of the bathroom. Operation example: ①Wall-mounted bathroom cabinet The same problem as wall-mounted toilets is also common in bathroom cabinets. The bottom of the traditional bathroom cabinet is also a place where dirt and dirt are hidden. The mop can’t be inserted, and you can only watch as it eats ashes. The wall-mounted bathroom cabinet raises the bottom of the cabinet to make it easy to clean. At the same time, the hinged door is designed as a drawer type for easy storage and retrieval. Friends who often visit the mall will find that the lights in the mall are very different from those at home, and even the lights in different stores will be different. In fact, designers install lights of different color temperatures according to the characteristics of different stores to increase people’s visual experience and promote people’s desire to buy. This is also the reason why sometimes we buy things, look good in the mall, and look so ordinary when we get them at home. The light color temperature generally starts to become yellowish below 3000K, and becomes blueish above 4000K. For home decoration, the following two light color temperatures can be referred to: ① Choose 2500K for European, retro and gorgeous styles ②Select 3000-4000k for simple, Nordic, and modern styles One of the difficulties in cleaning the kitchen is that the dirt formed on the lid of the pot all the year round cannot be removed with various cleaning agents and stainless steel brushes. You can also use a cold knowledge, that is, reverse the lid of the pot, add water to the pot to boil, and use the ultra-high temperature steam to easily remove the stubborn oil stains, saving trouble and effort. For closet storage, it is best not to leave a partition. This is not only based on storage experience, but more importantly, people’s living habits. As the house stays longer, more clothes accumulate. Multiple partitions lead to insufficient space in the clothes hanging area. Stacking clothes takes a lot of time. Over time, the wardrobe will become very messy. Therefore, in the wardrobe layout, except for the necessary supporting partitions, do not leave any extra partitions. Just leave enough hanging area + drawer storage box for layout. This is also the most flexible and convenient wardrobe storage method recommended by countless home storage experts. Sufficient clothes hanging area is not only convenient for hanging some inconvenient clothes such as skirts and coats, but also for hanging clothes directly in the closet when in a hurry, which saves time and trouble. The rest of the clothes are sorted through the drawer storage box. Whether it is the bottom of the closet or the bottom of the hanging area, it can be used flexibly. It can also be flexibly adjusted according to the changes in the layout of the hanging area. This is also a coup to keep the closet long and tidy. Many people will find a small horn on the shoulder of the clothes when drying clothes. It is not caused by the material of the clothes, but the hangers used are not suitable. A truly reasonable hanger design. The shoulder is the same as a person’s shoulder. It has a certain curvature, and is widened and non-slip. Hanging clothes will not only not lift the bag, but also not easy to fall off. With this widened and seamless hanger, whether it is a winter coat, a down jacket or a summer skirt, it can be stored, and the holding effect is very good. The hanger itself is thick and flexible, with good load-bearing, Japanese style, and very beautiful texture

Text / Golden Wrong Knife Channel Yuanyuan

How high can a pair of pants be?

You would never think of someone using a Hermès bag specifically for it.

From the appearance alone, this is a pair of black long trousers that does not exceed 30 yuan.

In fact, it sells for 850/piece, which is twice as expensive as Adinike and ten times as expensive as Decathlon.

The exaggeration is that this is still its basic model, and some pants can sell for thousands.

If pants also have a chain of contempt, then it must be the one standing at the top of the pyramid. After all, this pair of pants is also a symbol of middle-class status.

And behind it is a Canadian clothing brand called Lululemon (hereinafter referred to as “lulu”).

Lulu is absolutely amazing in the industry.

With a pair of trousers sweeping the circle of rich women, it has become a fashion highland for the masters.

There are even people who spontaneously set up fan groups, and they have a kind of faith and worship for Lulu like believers.

In addition to the incomprehensible enthusiasm, lulu’s strength is also reflected in its performance. During the epidemic, its market value surpassed Adi, second only to Nike, and became the world’s second largest sports brand.

In the latest financial report, revenue in the first quarter of 2021 increased by 88%, which is impressive.

1

Defeating Adidas and making Nike afraid, why is it?

It is said that the birth of a Niucha brand is bound to be accompanied by a maverick founder.

The same is true for Lululemon. Although it specifically designs clothes for women, the person who proposed this idea is a bad old man.

The founder Chip Wilson was a real internet celebrity at the time. He liked all kinds of sports, from skiing to swimming, and even triathlon.

So much so that the physical pain caused by high-intensity exercise all the year round made him think of trying yoga.

At the age of 42, he joined a yoga class and after practicing for a while he discovered a problem.

There is no yoga pants suitable for women on the market.

At that time, most people came wearing cotton clothes or dance clothes, but clothes of this kind were not suitable for hot and sweaty sports scenes.

As a former sportsman, Chip Wilson has a lot of research on sportswear.

If you want to design a fabric suitable for women, you must approach the user.

So he did a lot of offline surveys and listened to various students complaining about the various yoga clothes, what is not sweat-absorbent, and the quick-drying is poor, he wrote down in a small book, returned home and summarized the knowledge points, and tried to use yoga. This niche market serves as an entry point.

Chip Wilson developed Lululemon’s first yoga pants after several fabric improvements.

Once launched, Amway used it for colleagues and friends around, and the result was rave reviews.

The first is the use of materials.

Friends who often go to gyms and other places must understand that wearing tight sports pants does not dare to stretch greatly, because the fabric is too thin and the range is slightly larger, and certain body parts will appear very embarrassing.

The thickness of the material used by lulu is very elastic and completely avoids this shortcoming.

The second is tailoring.

Yoga pants or pants worn by many women always have camel toe problems due to tight crotch. Lulu specifically increases the thickness and uses diamond-shaped lining to solve this problem.

The last is the most successful point, and that is the beauty of beauty.

lulu uses a Japanese flat-lock sewing machine to pull the stitches to the outside, which can also highlight the curves of women’s hips and legs.

Just imagine, who wouldn’t want to wear such yoga pants outside?

After all, in the sports market, there is no sports pants type specifically for women. All her trouser legs are so big that she looks like a boy at first glance.

But the emergence of Lulu makes female training equipment comfortable and beautiful.

I didn’t expect that a pair of professional yoga pants could be regarded as the darling of fashion street photography.

After all, yoga pants with good looks are too scarce, and lulu is very smart to fill this gap, and subsequently open the market step by step in North America and Canada.

As of the end of 2020, they have 521 stores around the world. The latest financial report shows that in the three months ending May 2nd, revenue increased by 88% to 1.2 billion US dollars, exceeding the market consensus of 1.13 billion US dollars.

The outside world is puzzled how a niche brand can compete with Nike Adi. Brother Dao will give everyone an analysis.

2

A pair of yoga pants sells for 900 yuan, how can they be snatched?

At the beginning, Lulu is strange, not that Brother Dao came from nowhere. First, let’s analyze the strangeness one by one.

1. Do not invite celebrities to endorse

When other sports brands, Adidas Nike Li Ning An Dema spokesperson, changed wave after wave, and constantly signed new traffic stars, let’s take a look at what Lulu has done.

It hardly invites celebrities, does not advertise, and does not have a grand official announcement spokesperson ceremony.

Instead, the focus is all on selecting the right KOL internet celebrities and yoga instructors.

For example, every time Lulu enters a city, it will find about 20 local yoga teachers to cooperate in the form of clothing sponsorship.

It will also provide additional professional photography, as well as new product try-on + gift. These signs or videos will be used as promotional materials for store windows, as well as social platforms such as ins, WeChat and Weibo, allowing KOLs to spontaneously spread it to fans. In the first mixed face familiar.

Don’t underestimate the power of internet celebrities. Their fans are very sticky. For yoga novices and sports beginners, they are vertical KOLs, and they are more professional and have the right to speak than a celebrity endorsement.

It is equivalent to the effect of Wei Ya and Li Jiaqi’s carrying goods, and consumers just trust them.

2. Hold a big yoga party

In order to bring consumers closer, lululemon will hold many large-scale events.

For example, Lululemon used to sponsor two yoga classes every week in Bryant Park in Manhattan, almost every time hundreds of women participated, and the scene was very popular.

In June 2017, more than 5,000 yoga enthusiasts gathered in Beijing Olympic Forest Park, under the leadership of yoga instructors, held a huge yoga party.

Such large-scale group activities give lulu its own community culture.

The Canadian media used the term “cult-like” to describe this phenomenon.

Although the wording is extreme, it fully shows that the cognition of “yoga=lululemon” is being implanted in the minds of consumers.

3. Earn money for middle-class women

Lulu’s positioning has not changed, that is, young and wealthy women aged 25-35, the early founders called them “super girls”.

Brother Dao is simply and rudely understood as: women with outstanding abilities in all aspects.

Once “Character” wrote an article called “Lululemon Sweatpants Addicts”, one of the details is very interesting.

“When someone enters a high-end yoga training venue wearing a set of 200 yuan worth of other brand equipment, and looking at the Lulu logo on the hands of people around, there is a feeling of “offending the dignity of others.”

It can be seen that lululemon is not only a commodity, but a kind of life philosophy with a sense of quality.

Just like a platinum bag, it is a knock-on bag to enter the upper class, and now, a pair of yoga pants worth 900 yuan has been given the same value.

Wearing it tells everyone: I not only have money, but I also have time to manage my figure.

For the middle class, what is needed is this low-key with deep fame and merit.

It’s nothing more than these three wonderful marketing points, which accurately hit every audience, and also allows lulu to be on its own track.

When talking about lulu’s success today, I don’t want to copy another one, but to learn from it.

3

Lululemon’s success is difficult to replicate

Lulu’s development over the years is inseparable from the dividend period of the Internet.

From 2010 to 2016, there has been a large wave of KOLs in different fields, such as gourmet beauty and sports talents. Many excellent content authors have appeared on platforms such as station B and Weibo.

Brother Dao remembers seeing Lululemon as early as 2018.

Later, on the Xiaohongshu and Douyin platforms, I saw many bloggers recommending.

At the same time, there was no mass marketing of women’s sports apparel at that time. As one of the few, lulu has tasted the sweetness brought by KOL earlier.

The so-called rushing early is not as good as rushing by coincidence.

Secondly, Brother Dao discovered an important factor that lulu cannot be copied, and that is: slow growth.

This slowness means that when entering the international market, it will not rush to expand, focusing on the crazy expansion of stores to occupy the center of the business district.

This phenomenon is very interesting. According to Dao Ge’s observation, the brands that have been forced to die in the past few years have survived well in the early stage, but because of expansion, they blocked the road and went bankrupt step by step.

Take the national brand Metersbonwe as an example. The early stage went smoothly, but in the later stage, it bought land and opened stores. At its peak, there were more than 5,000 stores across the country, all of which were large stores of thousands of square meters.

La Chapelle and some Jinjiang brands also collapsed due to expansion.

It’s completely lost his wife and broke down, and she has put herself to death.

And Lululemon is too smart, how does it do it?

When it wanted to enter the Chinese market, it did not expand for expansion, but did enough market research.

According to unofficial estimates from the global research firm Matthew Crabbe of Mintel Group Ltd., there were about 10 million people practicing yoga in China in 2018. Some people predict that China’s yoga industry will develop three times faster than the United States.

Coupled with the emerging Chinese middle class in recent years, they pay more attention to a healthy lifestyle.

Lulu saw this piece of cake, but he didn’t immediately spend money to open a shop.

Instead, he took small steps very cautiously and started recruiting his own team in China in 2014, maintaining cooperative relationships with local yoga studios and gyms, and infiltrating the local area.

It has only been 6 years since I entered China. As of 2020, only 55 stores have been opened. Compared with the speed of opening stores of some domestic brands, it is really weak.

But let’s take a look at its growth rate. In the third quarter 2020 financial report, it was mentioned that international revenue increased by 45%. Among them, total sales in China increased by more than 100%, and Chinese stores are expected to be second only to Canada in 2021. The second largest country.

We often say that haste is not enough, lululemon has learned the essence.

Conclusion:

In the end, Brother Dao wanted to mention a little detail of lululemon.

That is, there are very few discounts and very few promotions.

So that some people say that expensive is my problem, not to blame lululemon.

But Brother Dao is worried, when Lululemon, who started his business with Internet celebrities, will go to after tearing off this label? The middle class will buy it, but it doesn’t mean it will continue to buy it.

By then, will Lululemon still be able to laugh?

Yang Mi was once criticized when some eye-catching netizens discovered she used her identity in a TV series. Phu Dao. In the face of this incident, she corrected that the stuntman was used to coordinate with the director to find the right angle before the main actor entered the act. However, only a small number of viewers believed this explanation by the actress.

The image circulating online is said to be Duong Mi’s stuntman in “Phu Dao”.

Angelababy

At the end of November 2020, the paparazzi discovered many actors wearing purple costumes like the female lead Angelababy on the set. Tran Duyen. It is known that up to five people undertake the stunt responsibility for his wife Huynh Hieu Minh in action movies, backscreens or remote shots.

Angelababy’s stuntman

Cuc Tinh Y

Originally a famous idol in the group SNH48 but Cuc Tinh Y left the singing career to enter the acting field. Although she is a rookie in the film business, she has received many film projects. However, she often encountered rumors such as a lack of cooperation on set. Into movie Enthusiasm for Truong AnShe does not want to act in a street scene, so the crew has to arrange a position to act in her place.

In addition, in a scene standing in the rain, she was worried that her makeup would be washed away, so she used her body to act in this scene. In another movie is The New White Lady of the Legend, She also asked her to stunt scenes without showing her.

The audience was saddened by the use of Cuc Tinh Y’s stance

Zhao Liying

Zhao Liying encountered many mixed opinions when taking on the female lead role in the film Department of Kieu stories. The online community was shocked when the information about the number of surrogates she used in the film was up to 32. It is known that the surrogates will replace the female lead in sensitive scenes such as taking off her shirt, hanging it up. mid-air or beaten, …

The female number 31 in the emotional scenes and the male number 21 in the dangerous fighting action scenes

Female body number 25 in the undress scene

When meeting and listening to doctor Luong Trung Hieu – CEO of LUHIS Beauty Training and Care Co., Ltd. give advice and lectures, anyone can feel the openness and closeness of relatives in the way of talking, Share your dermatological knowledge.

Although the work of a doctor is always busy and hard, but in him there is an endless source of energy to help him find passion in the work and find inspiration to share his knowledge and expertise. for students to understand easily without causing boredom.

Having finished the lecture which lasted more than a few hours, Dr. Luong Trung Hieu was still happy and happy to bring health and beauty to everyone.

Many people think that surgery, internal medicine … is “hot”, is “prestigious”, so why did doctor Luong Trung Hieu choose dermatology, beauty, work seems suitable for the sex? weaker than?

It can be said that Hieu came to the profession of dermatologist as a predestined relationship. He tried to focus on university, according to his parents’ wishes, as well as his dream from a young age to cure people, he was always filled with the desire to become a good and enthusiastic doctor at all costs. , love the sick.

It was that determination that inspired him to study, research and train himself to become a good doctor. It is true that fate was arranged, studying in university at Hanoi Medical University, he secretly fell in love with a girl from the same faculty “When your face is free of blemishes, think about getting to know you” is a statement like a “thunder” in his ear that makes him fall on his back. Being insecure about his facial skin, because that statement made Hieu determined to find a cure. He was treated by teachers in the department and at the National Institute of Dermatology and had a face free of acne, which he thought was impossible.

From that time, Luong Trung Hieu understood the importance of proper skin care and knowledge about nutrition, how important activities play an important role in skin care. In him began to cherish the dream of skin care, “rescue” the situation obsessive about acne like him before.

After a long time studying and improving knowledge at the Central Academy of Dermatology, after hours, he also researches new solutions aimed at improving the skin of Vietnamese people. Every day, he and his colleagues not only have to examine many skin diseases, but also have to deal with complications for many incorrect beauty treatments that lead to inflamed skin, redness, discharge, necrosis …

If you don’t solve the root part of the problem, that vicious cycle will repeat over and over again. At that time, he made a decision: “Instead of just going to treat people who have problems when going to beauty, why not share the right knowledge, science about skin care, and beauty care for those who perform beauty jobs in the beauty industry. spas, beauty salons so that they understand correctly and do it right ”.

Thinking associated with action, doctor Luong Trung Hieu decided to open LUHIS Beauty Training and Care Co., Ltd. to train professionally, foster knowledge of skin care and skin rejuvenation, fostering in-depth knowledge for the trainees.

Mr. Hieu shared: “Helping people to be healthier, more beautiful, and happier has made me very happy. I only work as a doctor, fortunately being trusted and supported by many people … And I just wish, try to continue my dream of becoming a good and enthusiastic dermatologist. with job, with the sick “.

That is why he is loved by the patient, gives “winged” compliments and believes in supporting him, this is also the motivation for him to constantly strive, constantly study, practice and improve his version. relatives, update to add new professional knowledge and help the community.

Recently, the name Luong Trung Hieu has been continuously discussed by the online community when this guy achieved the silver button of Youtube with nearly 300,000 followers and also more than 100,000 followers on TikTok, with the sharing methods. method of care and skin care with positive feedback from viewers.

To Mr. Luong Trung Hieu, always put high value on the ethics of a physician and will convey that thought to his students so that they can devote themselves to customers, to the sick, to practice to save people, to help people, should not place heavy material, fame.

For more information about Doctor Hieu, readers can refer to:

Facebook: https: //www.facebook.com/drhieu.lt/

Fanpage: https://www.facebook.com/Drhieu.Aesthetic

Youtube: https://www.youtube.com/channel/UCPiIYO3KUwS5Ocnry7WqEiw

Website: http://bacsihieu.vn/