You should wash your face with warm water after using the computer. Did you know that working a lot with a computer will expose your skin to a huge amount of radiation? Not to mention, air conditioners often dry out the skin and lead to premature skin aging. Therefore, after using the computer, you should wash your face with warm water to moisturize and clean your skin better! This will help the pores on the skin to “breathe” easily, thereby avoiding the formation of acne for the skin. Pay attention to the distance from the computer According to recent studies, the best distance from the computer screen to the eyes is 50-70 cm. Therefore, you should avoid placing the computer screen too close to your face. At the same time, you should also pay attention to the brightness of the screen to better support the eyes. The secret to skin care for office workers by keeping the right distance from the computer will help the office lady see the text more clearly, and at the same time reduce the electromagnetic radiation of the computer! Limit stimulant drinks To make the mind more comfortable, office workers who regularly use beverages such as coffee, cigarettes to regain alertness and stimulate nerves are also one of the factors that cause acne and black skin. dark color. When you are tired and stressed, instead of using stimulant drinks, you should get up and walk, both mentally comfortable, but also to improve bone problems, avoid diseases such as gout … is a way to take care of your skin. efficient office workers. Scalp massage with comb A comb with wide teeth will bring great results to your skin. First, you gently comb the comb from the forehead to the end of the hair about 10 times. Finally, focus on rubbing the scalp with a moderate force about 30 times, until you feel the scalp heat up. This operation has a clear effect on the blood of the brain, not only helps you improve memory, protect your hair, but also increases blood circulation in the head – one of the important steps to a pink skin. full of vitality.

Cucumber is a fruit that is not only fresh and nutritious, but also has many beauty effects. In the summer, cucumbers are sold more and more. Cucumbers can be processed into many delicious dishes such as salads, stir-fries, juices, decorative dishes… When shopping for cucumbers, many people have the mentality of choosing straight fruits, instead of curved but real fruits. Is this a good choice? Growers have told 4 great tips when choosing cucumbers, you can refer. The way to choose cucumbers is similar. Look at the color of the cucumber When choosing cucumbers or cucumbers, we can first look at the color of the cucumber. Normal fresh cucumbers should be green and dark green, some people think that the lighter color will be softer, this is not the case. Because mature cucumbers/cucumbers naturally have a lot of sunlight During growth, the color is darker, while cucumbers that are fertilized or stimulant, as well as cucumbers in a greenhouse, the light time is shorter and the color is much lighter than that of naturally mature cucumbers. Therefore, you should choose fruits with a darker green color. Illustration. Look at the straightness of the cucumber When you buy cucumbers, you will usually see curved and straight fruits. Vegetable farmers said that cucumber is a natural vegetable, because it belongs to the family of vines, plus many factors such as light, temperature, fertilizer … so cucumbers will be bent somewhat. With straight fruits can be enlarged with stimulants. Therefore, it is best not to buy a fruit that is too straight, so choose a fruit that is slightly curved. But note also should not choose too curved fruit, curved, round shape, uneven fruit body such as big head and small head, these fruits are often stunted and lack nutrition. Look at the flowers in the cucumber navel When buying cucumbers, if we pay attention, we will see that there are many cucumbers that still have a small flower in the center of the fruit while most of them have no flowers. Many people believe that such fruits with flowers are usually freshly picked, still fresh. In fact, when picking naturally mature cucumbers, the flowers at the navel will fall off naturally after a day, leaving a scar on the top. As for melons with flowers at the navel that look very fresh, big and bright, after picking for many days still not falling, it shows that it is used growth drugs, so it is not recommended to buy such fruits. Look at the thorns of the cucumber When buying cucumbers, we often touch the thorns on the surface of the cucumber with our hands, these thorns can protect the cucumber during growth. If it is a fresh cucumber, the thorns on the surface will Small and dense, when touching with your hand, you will see the spines fall off. However, if the surface of the fruit is relatively smooth, usually the melon is long and not fresh, avoid buying. Once you have selected delicious cucumbers, you can bring them home to process into some of the following delicious dishes: 1. Cucumber Salad Resources: – 2 cucumbers – 1 chili – 1 bulb of garlic – 30ml rice vinegar – 1 teaspoon sugar – 1 teaspoon fish sauce – 1 pinch of cornstarch – 60ml of water Making: – Cucumbers are washed and soaked in salt water for 15 minutes, then rinsed under running water. – Cut off the ends of the melons and then scrape them into thin slices. Peel and mince garlic, minced chili. – You take each slice of melon, roll it into a circle, and place it on a plate so it’s beautiful. – Put fish sauce, sugar, rice vinegar, 60ml water, a little cornstarch, garlic and minced chili into the pot and stir well to dissolve. Turn on the stove to boil the fish sauce mixture, then turn off the stove, let it cool before using, so we get a slightly viscous fish sauce mixture. – When the fish sauce mixture has cooled, sprinkle it evenly on the cucumber plate, so the cucumber salad is complete. In just a few simple steps, you have a delicious, crispy, sweet and sour cucumber salad to enjoy! 2. Cucumber cake Resources: – 140g cucumber puree, 10g cooking oil, 20g fresh milk, 110g low gluten flour, 1 egg, 20g powdered sugar Making: – Cucumbers are washed, cut into small pieces, then put in a blender, puree. Then pour into a large bowl. – Pour milk, cooking oil into the bowl of grated cucumber. Crack the egg in. – Stir everything. Then sift in the low-gluten flour and powdered sugar. The amount of sugar can be customized according to your sweetness level. – Continue to stir the mixture into a liquid, no lumpy powder. – Prepare a non-stick pan, do not put oil in the pan nor turn on the heat. Use a spoon to scoop up some flour, pour it slowly from above, about 15cm from the pan surface. Let the dough spread out naturally into a circle. Then turn on the fire. – There are small holes on the surface of the cake, but that’s because the dough has not frozen. Then, when the bottom of the cake is cooked, turn it over and continue frying. After flipping this side, cook for a little longer, you will see the cake is slightly puffed in the middle, the cake is cooked. The cake has a faint scent of cucumber, very light and pleasant. Cucumber cake is delicious when eaten with ketchup. Good luck!

“The fruit of the eye” guaraná. In addition, it also contains saponins, tannins … nerve stimulants that help improve the mind, fight inflammation, limit depression and prevent aging. Thousand year specialty Guaraná is a species of vine in the Sapindaceae family, scientifically known as Paullinia cupana. It is native to the Amazon basin (South America), especially common in Brazil. It is easy to distinguish guaraná from other fruit species because of its eye-catching color and shape… super creepy. It is red when ripe and splits on its own, exposing the black seeds and white flesh. Visually, it resembles the human eye. That’s why the guaraná is nicknamed “the pupil”. In Brazil, guaraná is the trademark specialty of Maúes, a municipality in the state of Amazonas. For this municipality, guaraná is tradition, culture, present and future. It can be said that the whole life here revolves around the guaraná. According to scientific analysis, guaraná seeds contain 4 times more caffeine than coffee beans. In addition, it also has many other nerve stimulants such as saponins, tannins… They have the effect of improving cognitive health, preventing cardiovascular disease, anti-inflammatory, anti-aging, depression, intestinal regulation and even aphrodisiac. The native of the Maúes is the Sateré-Mawé. Since the dawn of time, their ancestors knew how to grow and use guaraná. The Sateré-Mawé people especially love and worship the guaraná. They called it “the eye of the gods”. In 1669, the western world became aware of the Sateré-Mawé guaraná, through the religious emissary João Felipe Betendorf (Portugal). This priest took on a mission to the Americas and was captured by the guaraná. In the 18th century, Portugal frantically looted guaraná from Maúes and sold it around the world. In the 19th century, guaraná spread throughout the Americas and Europe. “For us, guaraná is not only a mystical plant, but also a national origin,” said proud local resident Obadias Batista Garcia (Maúes). The land of guaraná Guaraná is an indispensable ingredient in Brazilian carbonated soft drinks. According to the legend of Sateré-Mawé, the guaraná is the reincarnation of a child beloved by the whole village who was murdered by an evil spirit. The angel was too sympathetic to everyone’s pain, so he buried the child’s right eye in the village’s ground. From the place where the eye was buried, the first guaraná tree grew, blossomed, and bore fruit. In Maúes, just 75km from the city is a huge guaraná forest, 8,000 square kilometers. The people here protect this forest strictly. Every year, they actively pick up seedlings and plant them in empty slots in the forest. The guaraná fruit harvest season lasts from November to March of the following year. Guaraná beans are just as small as coffee beans, washed, roasted, peeled and ground. People mix guaraná powder with water, knead it into a cylinder that fits in the hand, and then dry it. Dried guaraná can be preserved for several years on its own. Every time they want to use it, the Sateré-Mawé people grind it on stone, mixing it with water. They call this drink capó, used as a daily drink and holy water during holidays and Tet. In particular, Sateré-Mawé has a very unusual sharpening stone that goes well with guaraná, the ribeirinho fish tongue. This is one of the largest freshwater fish in the world, can weigh up to 200kg, possesses a rough tongue full of sharp spines 10cm long. When dried, the tongue becomes a peg that fits the guaraná. Sustainable livelihood The duo of guaraná and ribeirinho fish tongue. Currently, around Maúes there are about 2,400 Sateré-Mawé households growing and selling guaraná. They supply 500 tons of seeds per year, with completely manual harvesting and processing methods, ensuring absolute quality. In the world beverage market, guaraná is an indispensable ingredient in many energy drinks and carbonated drinks, especially Coca-Cola. Although not all Brazilians know about guaraná, their Coca-Cola consumption alone amounts to 400 million liters per year. The purchase price of guaraná in Maúes is about 24 Brazilian Reals/kg (more than 100,000 VND). In 2018, the municipality earned 13.94 million BR (equivalent to 60,000 billion VND) with just guaraná. In addition to Maúes, Brazil has many other guaraná-growing regions, such as Presidente Figueosystemo, Urucará… Every year, they produce tens of thousands of tons of guaraná and sell it around the world. In recent years, Brazil offers guaraná tourism services. In Maúes, visitors can tour the plantations, watch the process, enjoy guaraná on site and participate in the guaraná festival: Festa de Guaraná. Festa de Guaraná is an annual festival held around the end of November or the beginning of December. It lasts 3 days with various types of performances, fun, fairs, sports competitions, beauty… For decades, guaranás in Brazil have been trying to find indigenous recognition for Sateré-Mawé. They claim, the Sateré-Mawé people are the fathers of guaraná: “If there were no Sateré-Mawé people, there would be no guaraná”. In 2020, Sateré-Mawé’s guaraná was awarded the “Brazilian origin” certificate. This is the first and only certification given to an indigenous community in the country. It creates an exclusive brand, helping Sateré-Mawé to promote its name to the world. In the field of guaraná production in Brazil, only the Sateré-Mawé people still carry out the entire process by hand. The rest of the farmers have industrialized.

This article is reproduced with authorization from[DoNews](ID: ilovedonews)

Text/Li Kexin

Editor/Bocheng Yang

Title Picture/IC Photo

“Bamboo Mart has given us a lot of inspiration for the entire industry.”

It is undeniable that Bubble Mart has nurtured and inspired China’s trendy play and blind box market. In particular, when Chaowan was packaged by the blind box gameplay, Chaowan became a “luck guessing” mini game that everyone knows a little bit, or doesn’t know much about it, but everyone can participate in it.

It is precisely because of this enchanting sense of mystery that the blind box has the opportunity to reach into people’s wallets and entrain participants from various fields to join them, intending to grab some limelight when the spring breeze begins.

When I looked around, I realized that the new intersection where everything is a blind box is already beckoning to us frequently.

Fiery: Some people make a name, some people seek profit

Fresh food, catering, cultural creation, and tourism are all in the “+ blind box”

The blind box milk tea that can be sensed recently is the blind box milk tea in the dining circle.

Each short video frequently liked tens of thousands, and the maximum daily turnover of the store increased nearly three times. In the video, people took out big-name eye shadows, loose powder, perfume and other samples from the gap layer at the bottom of the milk tea cup, as well as gift cards, buffet coupons, hot spring tickets and other gifts.

And this milk tea shop is called Mi, and the store that became popular this time because of the blind box is the brand’s Qingdao store. According to the relevant debtor of the brand, many people would rather drive dozens of kilometers to buy milk tea after seeing it on the short video platform, but in order to get lipstick, it is not a minority to order more than a dozen cups at a time.

At the same time, according to it, this was originally a spontaneous behavior of the franchisees, but because the promotion of the activity in Shandong area, the overall sales increase effect is obvious, and the honey headquarters also plans to carry out the blind in stores nationwide from April 1st to 15th. Box activity.

Coincidentally, on the first day of the Qingming holiday, the “blind box for air ticket destinations” on the same journey was bought by users, and the blind box products at every point in time were instantly sold out. According to statistics, the day has ushered in the peak of a single-day rush purchase since the event was launched, and more than 10 million users participated in the rush purchase.

With the detonation of the “ticket destination blind box”, as of April 3, the user’s spontaneous “ticket blind box” topic on Douyin has been broadcasted nearly 100 million; and the WeChat index “same journey travel” search heat The month-on-day growth rate exceeded 318%, and the number of searches for “blind box” increased by more than 435% month-on-day.

According to the person in charge of this event, the “uncertainty” and “unexpected surprises” of the blind box coincide with the expectations of young people for travel. The popularity of the event also proves that the combination of air tickets and blind boxes is a success. Try, and in the future, we will also consider normalizing the operation of activities.

The enthusiasm of the blind box has made a lot of giants swarm there. Youku’s recently launched rural love series blind boxes were sold out as soon as they went online. The hidden model is Liu Neng with a small straw hat and horoscope eyebrows, making it a “unobtainable man” for many blind box players.

Station B, which is also a content platform, acquired ACTOYS, a derivative company of Chaowan in August last year; in early 2021, Tencent also launched the “嚯” APP to get involved in the business of Chaowan; Baidu also created the item “Hot Chaowan” to seize the tide Play the market. The superimposed blind box gameplay is probably not far away.

In the field of fresh food, brands have already tested the 9.9 yuan fresh blind box. After buying them and opening them, they know what to eat today, which makes many young people happy to give their dinner to “luck.” In the field of ready-to-drink, brands such as Want Want and Rui Ao Cocktails have also played well in blind boxes.

Last year, Henan Museum launched the “Lost Treasures” archaeological blind box in Taobao stores, which was sold out as soon as it went online, allowing consumers to experience “the joy of archaeology” at home, successfully selling the cultural and creative surroundings in short supply.

In addition to the above types of blind boxes, there are also stationery blind boxes, pet blind boxes, plant blind boxes… the economic popularity of blind boxes makes people sigh that “everything can be blind boxes”.

However, whether it is the entry of branded merchants or the entry of platform parties, their respective calculations are merely name-by-name or profit-seeking.

As an industry insider said, sometimes the fancy delivery of real money and the drainage effect is not guaranteed, and the blind box gameplay based on consumer experience can sometimes not only get real money in return, if it is self-developed IP , But also full of brand image and cultural connotation, it can be described as fame and fortune.

Regardless of the ultimate goal, there are multiple factors behind each player being able to pry the blind box so easily.

The most frequently mentioned is the mysterious and unshakable status of blind boxes in consumers’ hearts. It not only has a gambling component, but also satisfies spiritual dependence. More importantly, it is social currency. These encourage no matter who participates, as long as there are good creative fusion products, most of them can bring good sales.

The low threshold, short production cycle, and fast return of funds are the fundamental reasons why the blind box business enters the market.

“Brand owners or individuals only need to provide patterns, the factory can open molds according to the drawings, and then mass production. And mold opening takes 8-10 days, production takes about 20 days,” said a blind box foundry person. In other words, within a month, the blind box can move from the mold to the market.

Those who only use the blind box gameplay and do not need to create IP images independently, after most of the work is outsourced, they only need to worry about the investment in marketing creativity, the cycle will not be very long, and the cost of entering the market will be lower. .

The hot blind box is no longer just an affiliate of Chaowan because everyone collects firewood.

Driven by: the designer’s popularity is comparable to the admissions of Beiying

Foundry business catches up with fast fashion

The boom in the blind box economy has made blind box designers one of the most desirable professions for young people.

“Since last year, the number of college graduates who want to work as blind box designers, whether they are majoring in fine arts or animation, has significantly increased.” Wan Tong, who is a career recommendation on a recruitment platform, told us that recent art candidates Among them, one out of a dozen people wanted to try a blind box designer.

Although this data does not fully represent one million fresh graduates, it also reflects the pursuit of young people, no longer limited to traditional industries, but also eager to give play to their light and passion in emerging professional positions.

For the time being, regardless of whether the promoters and channels of professional tide play culture such as Bubble Mart and TOP TOY, the intensity of the demand for professional designers, under this background, the company that lays out the blind box track has the right to blind box designers. Demand is also “increasing.”

“Many cultural and creative companies, game companies and advertising planning companies have been doing blind boxes in the past two years, and there are media companies. According to our understanding, these companies currently recruit specialized blind box designers.” A headhunting company Advisor Cai Cai said.

In addition, Tencent, Baidu, and Pinduoduo, which are promoting the trendy play business, are also recruiting “toy designers” on their recruitment platforms, and their salary is not low.

Not long ago, some media revealed that a blind box designer who had less than two years of experience and worked in a well-known brand had a monthly salary of 25,000 yuan, which gave the profession a “true fragrance” filter.

Regardless of salary and treatment, more designers have found a sense of honor and belonging in this emerging position.

“It’s very happy to be able to get along with the predecessors who are also born in the 90s, and discuss together which ones might be hot models and which ones will be thunder models. And when the designed products are loved by fans, this sense of accomplishment is the happiest “, Zero said with a smile.

Zero has an internship in a cultural and creative company. All of his colleagues are born in the 90s. The working atmosphere is relaxed. After a period of learning, Zero has turned from a product manager to an artist and began to produce his own products. “As long as you are passionate about creation, pay attention to your surroundings. Fashion can also become a blind box designer.”

With the development of the trendy play, many traditional graphic designers and niche artists use the power of the platform to move from behind the scenes to the front desk, gaining recognition and love from fans, and more importantly, a “stable harvest”. At the end of last year, at the TOP TOY conference, a designer shared, “Only when the drought and floods are not guaranteed, will we have the motivation to continue to create good products.”

The popularity of blind boxes has also driven the business of upstream foundries, and even some manufacturers have completed the transition from unknown production lines to brand manufacturers.

“Blind box customization is a small business. Since last year, there has been an influx of large-scale orders, and shipments have been made almost every day,” Patrick of Huasheng Liye told DoNews. There is profit to be made”.

Patrick told us that the series of blind boxes can be ordered at a minimum of 1,000 per style, and if it is only one, a minimum order of 5,000 is required. Compared with fast fashion’s current small order booking and weekly new speed, blind box customization is also in line with fast fashion.

Data from the wholesale platform 1688 shows that the platform turnover of blind boxes and derivatives in the first half of December 2020 has increased by 2.7 times compared with the same period in November, and the number of custom-made buyers has increased by 300% year-on-year.

As the number of foundries increases, the agglomeration effect is also strengthening. Most of the factories in Dongguan and Shenzhen have even received support from the local government-“new sites” will be allocated to support the construction of related factories.

According to the report of the Economic Observer, a toy factory in Dongguan, which was heavily indebted, officially stepped out of the production line and completed the transition to a trendy toy manufacturer. This includes the core IP creation, both the original design of the IP, and the second creation of the signed and authorized IP, and learn to pay more attention to the protection of intellectual property rights and technical content.

From 2018 to 2019, the monthly turnover of the blind box series of this factory has shown a double-digit growth; and for the whole year of 2019, the company’s turnover has successfully exceeded 10 million.

“The rapid rise of blind boxes in the Chinese market makes our IP agents become active in an instant.”

Lin Gang, general manager of Ruihuahang, said in a sharing session. Guangdong Ruihuahang is a subsidiary of Hong Kong Ruihuahang Group, established in 1993. Ruihuahang Group is most famous for its IP agency business.

In Lin Gang’s view, it is expected that the entire industry will usher in a new era, and the industry has shown a more open attitude, “Those who were unwilling to open up IP are now willing, or there is more room for talk.”

The Frost & Sullivan report predicts that the compound annual growth rate of China’s IP licensing industry since 2019 will be 13.1%, and it will reach RMB 156.1 billion in 2024.

Distortion: In the barbaric growth stage, chaos is inevitable

Any industry will experience a period of barbaric growth, and the blind box economy is at this node, and many distortions are naturally inevitable.

First is the supply chain side, not the whole industry is getting better. Head companies such as Bubble Mart will sign an exclusive agreement with the factory. Although the factory has a lot of people, they are receiving small companies and scattered orders, and the technical level is still not high. In addition, there are also cases where some factories lack integrity and mix defective products in the deliverables.

“When the factory communicates with the designer, there are also difficulties in running in and unhappy,” Patrick said. “Many designers do not understand the impact of the entire production process, materials, and coloring processes on the final presentation of the product. For companies that customize blind boxes in small batches, the intermediate education process is time-consuming.”

As Patrick said, due to lack of professional ability and understanding of the market, blind box designers are not as glamorous as they are on the surface.

Zero said, “Not only did they learn a lot, but it was also a chore for girls to go to the factory for business trips. For example, just take the coloring process and accompany the master to call from 8 am to 10 pm. After dozens of adjustments, for example, if a pudding wants to look like a Q bomb, it needs to be varnished.”

Zero believes, “It’s not enough to be eager to enter this industry. It is necessary to have an overall understanding of the market, and self-aesthetics and market aesthetics are also very important. You have to know why the products you produce, and you can’t take it lightly because of the ideas of others. To change, of course, one must have the confidence to be accepted by the market.”

“It’s not just about drawing pictures to become a qualified blind box designer,” Cai Cai said. “The acceptance rate of blind box designers is still very low. Some companies even interviewed hundreds of applicants, but they were not satisfied in the end. One or two, and there are not a few who can’t even pass the probation period.”

“The high salaries of designers are only large companies, and many small companies are just normal, and the requirements for designers’ job literacy are also increasing. For example, they used to be junior colleges and now require big ones. For example, they used to require two-dimensional planes. Multiple creativity and performance capabilities; and a more comprehensive understanding of product structure, materials and processing techniques.”

When blind boxes have gradually become a normal life, the market is also facing the risk of players retreating and the market retreating.

Because there are more and more blind boxes, the attributes of niche and individuality can be maintained in the past. With the increase of access to IP resources, the needs of fans are no longer delayed, and the IP attributes are getting weaker and weaker.

And when the blind box infrastructure is gradually complete, especially when the Chaowan community platform allows fans to exchange or sell, the number of successfully gathered players continues to increase, the frenetic collection period gradually loses momentum, and the player’s sense of vanity also diminishes.

As the players retreat, the myth of wanting to get rich by speculating boxes will also be shattered. When people have more ordinary mass models, it will be difficult to reproduce the sharp price increase, and as online transactions become more flat and transparent, the period when speculators want to use information asymmetry to grab high profits is gone. Back.

When the blind box enthusiasm dissipates and is placed in front of the merchants, there are only two options left: Either raise the threshold of blind box play, or find another way.