Because of taxes and bans How tobacco companies are realigning themselves

Status: June 8th, 2021 4:00 p.m.

The big tobacco companies still make billions in profits with cigarettes. But after decades of success, BAT, Altria & Co. are slowly turning around in the face of increasing bans and rising tobacco taxes. They are still running an extremely lucrative business. But the revenues and profits of the large tobacco companies are likely to come under further pressure in the coming years. New restrictions could reduce profits, higher taxes are supposed to increase government revenues in the Corona crisis and will further increase the prices for the “blue haze”. The first increase in tobacco taxes since 2015 is due in Germany. In the spring the governing parties CDU, CSU and SPD agreed on the framework conditions for tax increases . This should generate additional revenues of 11.3 billion by the end of 2025. A good half of this should be collected more through the classic tobacco tax, e-cigarettes should generate tax revenues of three billion euros and less harmful products in the industry should also contribute almost two billion euros. These include tobacco heaters that manufacturers had brought onto the market in recent years. The tax increases are to start gradually from 2022.

“Smoke-free Germany” called for

This is another turning point for tobacco companies after the sale of menthol cigarettes was banned in the EU in mid-2020. But the tax hike does not go far enough for health organizations. Significantly higher taxes are necessary to get people to stop smoking, according to a statement from the German Cancer Research Center (DKFZ). On the occasion of World No Tobacco Day on May 31, the non-smoking alliance and the German Society for Pneumology and Respiratory Medicine (DPG) called for a “smoke-free Germany” by 2040. There should still be a long way to go until then. Tobacco consumption fell by around 30 percent between 2011 and 2020. However, just under a quarter of adults in Germany still smokes.

Billions in income from cigarettes

The tobacco companies, for which Germany is an important but not a decisive market, have been changing direction for years, but Altria, Philip Morris International and British American Tobacco (BAT) continue to make good money with traditional cigarettes. BAT, for example, earned around £ 6.4 billion net last year, a large part of which was paid out to shareholders in the form of a dividend. And the current business forecast for the first half of the year, which was published today, does not read badly from the company’s point of view: The group expects growth of more than five percent for the current financial year. This also exceeds the previous forecasts. According to BAT, products of “new categories” such as e-cigarettes and tobacco vaporizers are more important. According to earlier information, the tobacco giant intends to win around 50 million customers for the vaporizer in the next ten years; the total customer base is currently 150 million. Big competitors Altria and Philip Morris are also well represented in the e-cigarette and tobacco vaporizer business. But without writing off the classic cigarette. Philip Morris Germany, for example, recently increased production at the Dresden plant. Due to temporarily closed borders in the pandemic, the demand for cigarettes from domestic production even increased. The company also saw higher demand for “fine-cut” tobacco. It is used for rolling cigarettes – smokers are increasingly looking for inexpensive alternatives to cigarettes from the pack.

Tobacco vaporizers and cannabis products

The coming years will show how quickly the tobacco companies can change course strategically. Some of the manufacturers want to offer new products without nicotine, but with caffeine. They also work on cannabis products. Further legalization of cannabis could open up new billion-dollar revenue streams for them. However, the pressure on the classic cigarette from the state is likely to accelerate and at the same time burden this process of change on the part of providers. This applies above all to the world’s most important sales market for tobacco multinationals, the USA: According to media reports, the new US government under Joe Biden wants to reduce the nicotine content of cigarettes to such an extent that they should no longer be addictive. In addition, menthol cigarettes could also face a ban in the USA.

After a hacker attack Investigators come to extorted pipeline millions

Status: 08.06.2021 02:12 a.m.

It has been a month since the largest gasoline pipeline in the United States was hacked. The operator paid millions to the extortionists. Now the investigators report a success. After the hacker attack on the largest gasoline pipeline in the United States, investigators recovered most of a ransom payment in the digital currency Bitcoin. The US Department of Justice announced that 63.7 Bitcoin, currently valued at around 2.3 million US dollars, had been seized. The FBI was able to identify a digital wallet that hackers allegedly used to collect a payment from the company concerned, said the agency’s deputy director Paul Abbate.

Hacker from Russia suspected behind the act

The company Colonial Pipeline announced in early May that it had been the victim of a hacker attack. As a result, the pipeline, through which about 45 percent of all fuel consumed on the US east coast runs, was temporarily completely shut down. There were petrol shortages in parts of the country. The capital Washington was particularly hard hit, where at times 88 percent of the gas stations ran out of fuel. “It was an attack on one of our most important national infrastructures,” said Lisa Monaco from the US Department of Justice. The US government suspects hackers from the DarkSide group from Russia behind the crime. Both US authorities and IT security experts strongly advise companies against paying ransom so as not to incentivize cyber criminals to blackmail them. But the pipeline operator paid, as company boss Joseph Blount admitted in the “Wall Street Journal” at the end of May. He authorized a payment of $ 4.4 million. Blount explained the controversial decision by saying that the company was unsure about the extent of the system damage caused. According to the US Department of Justice, Colonial Pipeline had quickly notified the FBI that DarkSide had broken into the computer network and the company had paid the requested ransom of 75 Bitcoin.

Colonial boss praises investigators

In so-called ransomware attacks, data on computers is encrypted – and the attackers usually demand a ransom for the release. Cases in which companies paid were also known before. But it is extremely rare to get the money back. Colonial chief Blount praised the work of the FBI investigators in a statement. He also said the private sector needs to take cyber threats seriously and invest to better defend against them. “Ransomware attacks have increased in scope and sophistication over the past year, targeting our critical infrastructure, businesses of all kinds, entire cities and even law enforcement agencies,” said Monaco from the Justice Department. “Ransomware and digital extortion pose a threat to national and economic security in the United States.” Just a few weeks after the attack on the gasoline pipeline, the world’s largest meat company JBS was hit by a massive cyber attack. Large parts of the production in North America and Australia were paralyzed.

The technological process of sequencing the SARS-CoV-2 virus genome by the new generation sequencing machine PacBio is the result of a scientific project assigned by the Vietnam Academy of Science and Technology to the Institute of Biotechnology. (biotechnology) implementation, in order to meet the needs of supporting the handling of the COVID-19 epidemic in Vietnam. Phylogenetic tree of SARS-CoV-2 strains collected in Vietnam until April 1, 2021. The NCBI reference MN908947.3 was also included as a comparison (black), while the SARS-CoV-2 genomes analyzed and provided by the Institute of Biotechnology were included in the comparison (boxed in red). Sequences are colored according to the GISAID classification. The taxonomic tree shows the evolution of SARS-CoV-2 as well as when the strains entered Vietnam one by one. Prof. Dr. Truong Nam Hai – Project leader said that the Institute of Biotechnology has collaborated with the Pasteur Institute in Ho Chi Minh City and the National Institute of Hygiene and Epidemiology (NIHE) to develop a technical process to sequence the entire SARS virus genome. CoV-2 by PacBio’s long segment sequencing technology, including 6 steps: (1) Culture and extraction of viral RNA. (2) Synthesis of double-stranded cDNA from viral RNA. These two steps were carried out at the Pasteur Institute in HCMC and NIHE in clean room conditions of class III biosafety. (3) Prepare a DNA library for gene sequencing. (4) Sequencing the whole genome of the SARS-CoV-2 virus. (5) De novo assembly of the viral genome. (6) Annotation and analysis of viral genomes. The following four steps were performed at the Institute of Biotechnology in about 48 hours. Also according to Prof. Dr. Truong Nam Hai, in Vietnam, to sequence the SARS-CoV-2 virus genome, domestic units use short-sequencing technology. Then assemble and reference the previous genome. This technology takes a long time to read the complete genome (3-4 days) and there are still errors in reading. “Some other units can sequence with next-generation equipment based on the principle of sequencing short fragments. That is, they sequence short fragments, then assemble these fragments together into long segments. To sequence a genome, and to sequence that, the units must now use the reference sequence that has been solved previously (as before, China was the country that successfully sequenced the strain in Wuhan) After solving the short segments, use the reference sequence to assemble to form the genome of the strain that we are sequencing.This is often a long process, short sequencing is often difficult to do. read the entire genome fully, so sometimes it is necessary to use an additional sequence called sanger sequencing to fully read the genome that we are interested in.Besides, this method also has other advantages. reading errors, so editing it also takes more time “- Professor Truong Nam Hai said. Prof. Dr. Truong Nam Hai also said that the project has sequenced the entire genome of four strains of SARS-CoV-2 virus, with a length of over 29500 nucleotides/genome. The results of genome assembly showed that there were no reading errors or blanks, and the sequencing results achieved 99.99% accuracy. “Currently this is the only device in Vietnam, it doesn’t have to read short paragraphs, but read long ones. Reading short paragraphs only reads 100-200 nucleotides/fragment, then assembles into a full genome. But Long segments can read thousands, tens of thousands of nucleotides/segment, and reading long fragments, when assembled to produce a genome, it is simpler and more accurate, the accuracy is equivalent to 99.99%- ie reading errors are almost nonexistent, assembly is very fast.It takes about 2 days for sequencing, assembly and analysis to complete the genome of a virus “- GS Hai said. With the construction and mastering of PacBio’s long-range genome sequencing technique for SARS-CoV-2 virus, according to scientists’ assessment, it has opened up the possibility of fast and accurate viral genome sequencing. without relying on international reference gene sequences. This allows Vietnamese scientists to sequence new viral pathogens in the future without the need for a reference genome. Genome sequencing data contributes to determining the origin of the virus and the number of sources of infection (F0) in the outbreaks, is a scientific basis and important information in the development of strategies and plans for prevention and control. effective spread of the virus in the community. Assoc. Prof. Dr. Ha Quy Quynh – Head of Technology Application and Deployment Department, Vietnam Academy of Science and Technology emphasized: “The successful study of the technological process of decoding the SARS-CoV-2 virus gene is contributed to the treatment regimen that we were able to suppress the epidemic, in particular, gene sequencing along with tracing allowed us to determine the source of the virus’s spread – the F0s, from which We have a scientific basis for us to isolate and isolate the number of people involved, and we also have a scientific basis to deploy optimal treatment regimens.” With the mastery of the existing technological process, capacity and conditions, the Vietnam Academy of Science and Technology also said that it is ready to cooperate with medical institutions in sequencing the system. genes of SARS-CoV-2 virus on a large scale in urgent cases, in order to effectively serve the prevention of COVID-19 epidemic in Vietnam./.

Mon Amie is known as a famous tailor shop in Saigon, with more than 30 years of experience in the tailoring industry and all professional and dedicated staff. This promises to be the best place for you to build your own fashion beauty! Help you save time, shorten the way to find the right suit for you. Instead of having to spend time going to the store, choosing ready-to-hang vest models, or having to remodel them to fit because they were not made for you,… Mon Amie business vest tailoring service at Mon Amie will be a great choice, as we can come to your company, business, or even your own home to consult, take measurements and deliver finished products. Hand-selected fabrics, colors, textures and advice on vest designs that are suitable for your body shape, with the type of material you choose, … besides owning a suit that has just been printed with his physique! That is really a perfect thing that you will enjoy when choosing to sew business suits on-site at Mon Amie. What can be compared when you wear a suit to work, go to meet a partner or prepare for an upcoming important meeting when confidence is always overflowing? As a successful businessman, you are not only good but also possess a classy fashion style to prove your courtesy, right? Don’t forget to contact Mon Amie as soon as possible for advice on our business suit tailoring service! Mon Amie High-class Uniforms & Veston Company – Hoang Vy – Hotline: 0968.111.113 – 0968.111.1118 – Email: Contact@monamie.vn – Branch 1: 357 Nguyen Trai, Ward 7, District 5, HCMC – CN2: 114 Ho Van Hue, Ward 9, Phu Nhuan District, HCMC – CN3: 80-82 3/2 Street, Ward 12, District 10, HCMC – CN4: 92D Nguyen Huu Canh, Ward 22, Binh Thanh District, HCMC – CN5: R107-108 Vo Thi Sau, Thong Nhat Ward, Bien Hoa, Dong Nai – CN6: 37A Duong Tu Giang, Ward 14, District 5, HCMC – Wedding Photography Service. – Address: 100 3/2 Street, Ward 12, District 10, Ho Chi Minh City – Hotline: (+84) 849 999 991

Mr. Le Minh Hieu introduced the breeding model of black soldier fly. Mr. Le Minh Hieu said that 3 years ago he went on a business trip to An Giang province and knew about the black soldier fly breeding model. However, the models he visited were all models of dry farming with peat, waste and cow dung. With that way of raising, he saw many inappropriate points. Therefore, when he returned home, he researched and learned more about the characteristics and habitat of the black soldier fly larvae. After a period of research, Mr. Hieu has experimented with black soldier flies in a microbial culture mixture, with the principle of using microorganisms to treat odors, and overcome harmful bacteria to create beneficial bacteria. beneficial environment. Mr. Hieu used probiotics in combination with molasses and clean water and allowed newly hatched black soldier fly larvae to live in this environment. At first, Mr. Hieu had to buy black soldier fly eggs from hatcheries from An Giang province, but now he knows how to breed himself without having to buy outside. Currently, Mr. Hieu’s black soldier fly farm has an area of ​​about 200 m2, with each raising of about 1 gram of eggs, 300 kg of commercial larvae will be produced within 12 days. Mr. Hieu further shared, the life cycle of black soldier flies lasts more than 1 month, starting from eggs, larvae, pupae, and finally molting into black soldier flies. Adults live about 3-5 days, do not eat, live in the shade of trees. Black soldier fly larvae produce a substance that is detrimental to the laying and hatching of flies and other insects, making them an environmentally beneficial livestock and a very good food for humans. livestock and poultry. Nutritional composition in black soldier fly larvae before pupal stage is 43 – 51% protein, 15 – 18% fat, 2.8 – 6.2% calcium, 1 – 1.2% phosphorus, enough nutrients Nutrient for animal feed such as pigs, chickens, ducks…, and is the best live food for raising ducks, chickens, fish, shrimps, crabs… Fly larvae can be concentrated, dried and mixed with other substances. other nutrients as feed to completely replace fishmeal in the production of animal and aqua feeds. Mr. Le Minh Hieu uses commercial black soldier fly larvae as chicken feed to replace feed from industrial bran. Currently, with a culture of 300 kg of black soldier fly larvae / 12 days, with a mixture of hydrolysis of black soldier fly larvae, fish hydrolysis plus bean residue and micro-organisms, Mr. Hieu can completely replace the feed. industrial feed for 1,400 ducks, 400 chickens and hundreds of fish of all kinds being raised on the family farm. With this mix of feed, Mr. Hieu calculated less than 3,000 VND/kg of feed, over 50% cheaper than the current cost of 1 kg of industrial bran. Mr. Hieu compares, with about 1,000 ducks raised commercially, with the current price of industrial bran, farmers spend about 80 million dong of industrial bran for ducks from raising to slaughter. As for this method of raising from hydrolyzed black soldier fly larvae, it only costs about 35 million VND in food costs. “With this method of feeding from black soldier fly larvae, animals grow very quickly due to the high nutritional content of the feed, and the risk of disease is also significantly reduced. Therefore, it is very cost-effective in raising livestock and improving the quality of livestock”, Mr. Hieu added. According to the Agricultural Extension Center of Ba Ria-Vung Tau province, the use of insects in livestock production is very popular in the world. Black soldier flies are recognized by the Food and Agriculture Organization of the United Nations as the preferred insect species for waste treatment and use of protein content as an alternative to food for some livestock. Mr. Hieu’s model of raising black soldier flies is a relatively new and very successful model in Ba Ria-Vung Tau province.

Passionate about cooking, enjoy making delicious food, ensuring food safety for children and families. The recipes are shared by Ms. Binh Minh (SN 1995, currently living and working in Hanoi) on social networks, in groups that are completely natural. But unexpectedly, the article sharing her experience was loved and followed by a large number of housewives and were all “successful” from the very first time. Recently, Ms. Binh Minh shared how to cook pandan corn soup, which according to her in the summer, this dish becomes the queen of snacks, making everyone admire. Ms. Binh Minh – who shared the recipe for pandan corn tea, attracted thousands of shares. 9X said: Although the way to cook pandan corn soup is extremely simple, the finished product has a very eye-catching “quality”. Pineapple corn tea is a combination of fresh corn kernels and young nuggets that are cooked soft in a thick paste with a faint aroma of pandan leaves, served with greasy coconut milk. The tea has the yellow color of corn, mixed with the green color of pandan nuggets, gentle but elegant, extremely attractive. Let’s go to the kitchen to make an attractive pandan corn soup right away with the recipe for corn tea shared by Ms. Minh that couldn’t be simpler. Ingredients for making pandan corn tea for 2 people: – Tapioca flour: 200gr – Corn: 1.5 fruits – Pandan leaves: 10g – White granulated sugar: 60g – Coconut milk: 20ml How to cook pandan corn tea: – Hold the corn upright, use a sharp knife to cut the seeds from the top, take the seeds and put them in a bowl. – The remaining half of the corn you bring to boil and then separate the bowl with intact seeds to make pearls. – The pandan leaves are put in a blender and pureed, then filtered through a sieve, then drained. – Put 50g of tapioca flour in a bowl, add a little warm water to stir well to add a little bit to the tea pot to have a thick consistency. – Add a little warm water to 150g of tapioca flour, mix well until the water runs out, then continue to knead the dough by hand until it becomes a homogeneous dough, not sticky to your hands. – Take a kneaded amount of flour into your hand, about 10g, spread evenly and put the boiled corn kernels in the middle, then roll it up. Repeat this until you run out of dough. -Next, put the pot of water on the stove, adjust the heat to medium. When the water in the pot starts to boil, add the corn pearls to boil. When the pearls float to the top, the outer shell is removed and put in a bowl of ice cold water so that the pearls are hunted again. – Put a pot on the stove, add 600ml of filtered water to the pot. When the water starts to boil, add the peeled corn kernels to the pot. Add 60g of granulated sugar to the pot, stir well, then cover with a lid, cook over medium heat for about 15 minutes until the corn kernels start to rise, then open the lid. – Pour pandan leaf juice into the pot of corn, stir well. Slowly add the mixed tapioca starch into the pot, stirring gently until the tea mixture begins to thicken. – When the corn tea mixture starts to thicken, put all the corn pearls into the pot. Cook for another 10-15 minutes for the pearls to absorb the pineapple, then turn off the heat. When the tea cools down, scoop the tea into small cups, drizzle coconut milk on top and enjoy. Wish all the success!

Chinese people watch the rocket that sent the Tianwen-1 probe into space. Photo: AP The China National Space Administration (CNSA) announced on May 15 that the Tianwen-1 (Tianwen-1) probe had successfully landed on the surface of the “Red Planet”. “China has left its footprints on Mars for the first time, an important step for our field of space exploration,” Xinhua news agency said. The New York Times reported that since 1976, the US has successfully landed on Mars nine times. The Soviet Union in 1971 became the first country to send a lander to the surface of the Red Planet, but the mission was unsuccessful because the probe then stopped transmitting. Recently, China has continuously recorded new space science achievements. On the morning of April 29, China launched the first module to build its own Space Station (CSS). It seems that to catch up with the US and Russia, China’s ambitions do not stop at Mars and the space station. Moon Dream In January 2019, China was the first country to land a probe on the dark side of the Moon. The dark side can be understood as the night side of the Moon while the other side is observable from Earth due to receiving sunlight and is the day side. This is China’s second successful landing on the lunar surface, the first being in 2013. China is the third country in the world to successfully explore the Moon, after the US and Russia. In December 2020, China sent another probe to the Moon, which is Chang’e-5. On December 16, 2020, the Chang’e-5 spacecraft landed in Inner Mongolia carrying samples from the lunar surface. This is the first time scientists have collected samples from the lunar surface, after the Soviet Luna-24 mission in 1976. Moon samples brought back by Chang’e-5 are on display at the National Museum of China in Beijing. Photo: Getty Images China plans to launch three more spacecraft to the Moon by 2027. Beijing’s goal is to establish a base on the Moon that can be accessed by astronauts within the next decade. In March, the Russian space agency Roscosmos said it would cooperate with China in building a research station on the Moon. However, the two countries have yet to announce the details of this coordination plan. Serious competition The fragmentation of China’s Long March 5B missile falling into the Indian Ocean in May has drawn much criticism from international public opinion. In April, this Long March 5B rocket sent the core module into space to build China’s first space station. In the near future, China plans to carry out 11 more launches to complete the space station by the end of 2022. The International Space Station (ISS) jointly developed by Russia, the US and many countries will “retire” in 2024. It is still unclear what will happen next. The US National Aeronautics and Space Administration (NASA) advocates keeping the ISS operational for a few more years. Russia meanwhile announced it would withdraw from 2025. In the event that the ISS is completely shut down, China will be the only country that owns the space station. Accordingly, the Chinese space station named Thien Cung is expected to be able to host three astronauts operating at the same time. China has selected a team of 18 astronauts, including only one woman. The first three astronauts are expected to spend three months in space. Mars and more Model of China’s first space station. Photo: AP China announced that it plans to make one more Mars landing by 2028 and bring samples from the planet back to Earth for study. NASA and the European Space Agency are also embarking on this work in the hope that the US Perseverance probe, which landed on Mars in February, can bring soil and rock from Mars to Earth by 2031. This is said to be more likely to lead to a race between the parties. China also plans to take 10 years to collect samples from the comet. In addition, the country also intends to set up spacecraft to orbit around Venus and Jupiter. By 2024, China plans to launch a space telescope like the US Hubble, which has been in orbit since 1990. On China Space Day (April 24), President Xi Jinping wrote a letter to senior space scientists, encouraging them to “intensify and expand space exploration and rapidly quickly turn China into a space power.

Photo: India Express It is known that on May 15, China confirmed that Tiawen-1 had successfully dropped the Zurong rover to the surface of Mars. This is a historic milestone that makes China the second country to successfully launch a probe on the Red Planet. In the past, only NASA has succeeded in landing and operating probes on the red planet. (The Soviet Mars 3 spacecraft landed on Mars in 1971 and remained in contact for only about 20 seconds.) The landing took place at Utopia Planitia, a flat land on Mars and the same area where NASA’s Viking 2 rover landed in 1976. After landing, the lander dropped the Zhurong rover – Powered six-wheeled robot named after the god of fire in ancient Chinese mythology. The spacecraft carries an integrated toolkit, including two cameras, a Mars subsurface probe radar, a Mars magnetic field detector and a Martian meteorological tracker. “This is the hardest place to land in the solar system,” said Emily Lakdawalla, author of “The Design and Engineering of Curiosity.” China’s success in its first attempt indicates that it is one of the most capable space agencies.” The European Space Agency also tried to land on Mars in 2003, but its Beagle 2 probe had problems. The ExoMars Schiaparelli spacecraft – another ESA (European Space Agency) effort also crashed in 2016 after software mis-estimated its altitude during a landing attempt. Photo: The Verge The Tianwen-1 spacecraft launched from Wenchang Launch Site in Hainan Province, China last July, embarking on a seven-month trip to Mars. China said that “Tianwen-1 has been operating normally since it entered the orbit of the Red Planet,” the China National Space Administration (CNSA) said in a statement on the morning of May 15. CNSA revealed that Tianwen-1 has collected a large amount of data and photos taken from the orbit of Mars. Andrew Jones, a journalist covering China’s activities in space, said that Tiawen-1 has been exploring the Utopia Planitia landing site for more than three months while orbiting Mars. Now, after a successful landing, the Zhurong rover will embark on a mission that will last at least three months to study Mars’ climate and geology. “The main mission of the Tiawen-1 mission is to conduct a comprehensive and extensive survey of the entire planet using orbiters and to bring the probes to surface locations of great scientific interest. focused to conduct detailed investigations with precision and high resolution,” the leading scientists wrote in Nature Astronomy last year. It is known that this expedition vehicle weighs about 240kg, nearly double the weight of China’s previous Yuto Moon. The CNSA said last month: “The Mars rover Zhurong is hoped to ignite the fire of China’s interplanetary exploration and guide humanity into the vast unknowns of outer space.” Photo: The Verge Before Tiawen-1 successfully landed on Mars, the United States also successfully landed 5 rovers on the surface of the Red Planet. More recently, on February 20, 2021, NASA’s Perseverance probe passed through the atmosphere of Mars and landed on the planet on a historic mission to recover rocks to help answer the question. whether life ever existed on Mars. Although this CNSA project is more than four decades behind NASA, this success of China shows that its space engineers are rapidly closing the gap with the US. Tiawen-1 marked a big step for China in the field of space exploration. Previously, China also became the first country to successfully land and operate a probe in the dark side of the Moon in 2019. Recently, China also successfully launched its first core module. Chinese space station. In the future, this will be inhabited by groups of astronauts in space. Earlier this year, China, in partnership with Russia, announced plans to build a space station on the surface of the Moon.

The Global Times (China) on the morning of May 15 reported on the successful landing on Mars of the Tianwen 1 mission. According to RT (Russia), the Tianwen 1 (Tianwen-1) spacecraft of the China National Space Administration (CNSA) was successfully launched from Wenchang Launch Site on July 23, 2020 and orbited Mars since February 10 this year. This interplanetary mission is China’s second attempt to reach the “Red Planet” after the 2011 Mars mission of the Huang Huo 1 (Yinghuo-1) probe. Citing CNSA sources, Chinese state media confirmed that the Tianwen 1 spacecraft successfully landed the Zhu Rong (Zurong) rover on the Martian surface on the morning of May 15. Thien Van 1, weighing 5,000kg, includes an orbiter, a lander and a golf cart-sized rover called Chuc Dung, named after an ancient fire god in the god of fire. Chinese phone. Carrying the Chuc Dung rover, the lander endured “seven minutes of horror” as it plowed through the Martian atmosphere on a parachute support lander. The spacecraft landed in Utopia Planitia, the same area where NASA’s Viking 2 mission landed in 1976. Watch a simulation video of the Chinese lander’s landing on Mars: (Source: Global Times) Earlier, in a statement on the same day, CNSA said, “The Tianwen 1 probe has been operating normally since its successful launch on July 23, 2020”. The agency added that it had collected a “massive amount” of scientific data as the Tianwen 1 rover orbited Mars. “With the assessment of the flight status, the Tianwen 1 probe is scheduled to conduct a landing operation against the Utopia Planitia area at the appropriate location from the early morning of May 15 to May 19 according to the Beijing time,” the CNSA statement said. The Utopia Basin is the largest recognized basin on Mars, with a diameter of about 3,300 km. Graphic image of China’s probe landing on Mars. Photo: Space The image of Mars was taken from afar by the Thien Van 1 spacecraft. Photo: AFP. According to The Verge, China is planning to land a pair of robots on the surface of Mars, making a daring attempt to become the second country to successfully land and operate a rover on Mars. Red Planet. China launched the unmanned Tianwen-1 spacecraft from the southern island of Hainan in July 2020, with the goal of sending a rover to the surface of Mars to collect data about the source groundwater and look for possible signs of ancient life there. So far, only the US has successfully implemented the technique to bring the rover to Mars and operate it. After a journey of nearly 7 months, the Tianwen 1 spacecraft successfully moved into Mars’ orbit on February 10 and then sent back to Earth many high-definition pictures of the Red planet’s surface. Image of the surface of Mars taken by the Tianwen 1 spacecraft from a distance of 330 to 350 km. Photo: AFP. “The main mission of Tianwen 1 is to conduct a global and extensive survey of all of Mars using orbiters and to bring the probes to surface locations of scientific interest to conduct detailed investigations with precision and high resolution,” the Tianwen 1 mission’s leading scientists wrote in the journal Nature Astronomy last year. Long March 5B rocket, the same type that launched the Tianwen 1 spacecraft to Mars, during the launch event of China’s space station module in April. Photo: AFP/Getty Images Model of the Tianwen 1 probe. Photo: AFP The Tianwen 1 mission marks the latest step in China’s rapid succession of advances in space exploration. The country became the first country in history to land and operate a probe on the far side of the Moon in 2019. Beijing also completed a lunar sampling mission last December. , with launching a robot to the Moon and quickly returning it to Earth carrying soil samples. Tianwen 1 is China’s first Mars landing mission, but it’s not the country’s first attempt to send a probe to Mars. The first is a fairy orbiter called Huynh Hoa 1, launched in 2011 with Russia’s Phobos-Grunt mission. This ship did not go beyond Earth orbit after launch, plunged into the Pacific Ocean and was destroyed. Before the successful Mars landing of the Tianwen 1 mission, the US successfully landed 5 rovers on the surface of the Red planet. Most recently, on February 20, 2021, NASA’s Perseverance probe passed through the Martian atmosphere and landed on this planet, with the historic mission of bringing back the rocks to help answer the question. whether life ever existed on Mars. On May 28, 1971, the Soviet Union also launched the Mars probe Mars 3, nine days after its “twin” spacecraft, Mars 2, was launched. Illustration of the Soviet Mars 3 probe on Mars. While making a Mars landing on November 27, 1971, the Mars 2 lander crashed to the Martian surface and disappeared in a dust storm. Then, Mars 3 landed in the Ptolemaic crater area in the southern hemisphere of Mars on December 2 of the same year. At first it seemed that Mars 3’s landing went perfectly, but just 110 seconds after landing, the device disappeared in silence. Since then, the Russians have not received any signal from the ship.

Artwork: Teslarati.com According to NASA’s announcement, the contract to bring astronauts to the Moon as early as 2024 was signed with a value of nearly $ 3 billion. The contract will use the prototype spacecraft Starship, designed for a large crew with the necessary equipment for space exploration missions. Starship ships can land vertically on the surface of the Earth as well as other planets in the universe. So far, test flights have not been successful, but the group is working to build new test vehicles. NASA expert Lisa Watdon-Morgan said: “We have selected a partner and are preparing to implement the next phase. “We have to make sure to run the tests because we won’t send people to the Moon until the trials are successful.” Unlike the Apollo lunar landings between 1969 and 1972, NASA is currently preparing for a permanent presence on the Moon, a stepping stone to an even more ambitious plan, that is. is to send astronauts to Mars. This decision by NASA makes the race to conquer the Moon and other planets in the universe between the US and other powers becomes hotter. In the latest move, China’s aerospace science community on April 24 affirmed that this country is a cosmic power, capable of exploring space, exploring deeper areas in the universe by unmanned vehicles. . Scientists in this country also did not hide their ambition to bring people to the Moon soon. Chinese Academy of Sciences scholar Ye Peijian, Ye Peijian, said: “We are planning to conduct asteroid probes. We will accomplish this mission in 10 years. We also hope that China will soon be able to send people to the Moon in the near future. In early December 2020, China announced that the Hang Nga 5 probe had landed successfully and placed a flag on the surface of the Moon. This is the third successful Chinese landing in the past 7 years. Once a weak country in the space race, China has continuously developed aerospace programs in recent years with the ambition to conquer new territories. In early March 2021, the Russian Space Agency Roscosmos said that the country and China signed a memorandum of understanding to build a lunar space station together. The space station will be designed as a complex of experimental research facilities that operate on the surface or orbit of the Moon. Russian officials also announced that they will try new boosters to continue their lunar exploration program this year. Besides the US, Russia, China, some other countries such as Japan, European Union, India, Korea, Israel, South Africa … also announced ambitious Moon exploration programs in the coming time. Besides the Moon, conquering Mars is also becoming a target of fierce competition among countries. Just in February, the American Perseverance self-propelled vehicle, China’s Tianan-1 spacecraft, Hope of the United Arab Emirates (UAE) visited Mars one after another. According to space experts, the polls have different objectives but all show the interest of space powers to the Red planet. Not only is it intended for military and civilian purposes, the future space race is also related to economic benefits estimated to be worth trillions of dollars./.

Recently, on his personal page, Phan Nhu Thao received a donation of 4,791 square meters of land in Lam Dong province, so many people couldn’t help but admire. Photo: FBNV. Before that, when married to great Duc An, Phan Nhu Thao lived in a 5-storey house in the heart of District 1 (Ho Chi Minh City). The house was asked to buy for 45 billion but she did not sell. Photo: Vietnamnet In 2019, the former model was given a 100m2 villa with a cost of about 25 billion VND in Da Lat, named Villa Bo Do (after the little girl’s name). Photo: Vietnamnet Next, giant Duc An presented his wife with a 800-square-meter wooden villa built on the pine hill in Da Lat. Photo: Saostar The villa of Phan Nhu Thao is built entirely of steel and wood frame, four sides covered with glass; All walls and floors are covered with pine wood. Photo: Saostar With the criteria of being close to nature and children can freely run and jump, the villa is decorated with modern and luxurious furniture, overlooking the pine forest. Photo: FBNV. Estimated, the 800m2 wooden villa of Phan Nhu Thao couple is worth about 40 billion VND. Photo: Saostar Not only building a house for his wife, Duc An giant also guides Phan Nhu Thao on the business management so that now, she is extremely successful as the owner of her own spa chain. Photo: Vietnamnet Dai Duc An also said that he authorized his wife as well as his will. Photo: Ngoisao. He affirmed: “If I give Thao a piece of land, she will know what to do with it to make a profit”. Photo: Vietnamnet Video: Ho Chi Minh City preserves ancient villas. Source: VTV24

SAKURA ST “Sakura Beauty Bare Muscle Energy Blooming” event site

The SAKURA ST cherry blossom repair and rejuvenation series has achieved great sales success, which is inseparable from the brand’s ingenuity and the concept of “anti-aging and anti-sugar”. With painstaking research and precise extraction, SAKURA ST strictly controls every link from raw materials to finished products. After 3 years, the cherry blossom repair and rejuvenation series comes out. The full series includes 5 single products of essence water, lotion, essence, cream and mask. , To combat skin glycation in all directions. The product is extracted from the essence of Iga Evening Sakura in Mie Prefecture, Japan. It can effectively inhibit the synthesis of AGES, release antioxidant energy, and repair glycated skin. It is selected from the natural mountain spring water of Mie Prefecture, Japan, one of the world’s high-quality water sources. It is weakly acidic and has strong oxygen-carrying properties. The PH value is closer to the skin, gentle and non-irritating; using the skin care black technology liposome wrapping technology, the liposome ball wraps the small molecule active essence, which reaches the bottom layer of the muscle and reversely decomposes, promotes the regeneration of skin collagen and prevents skin aging. Natural essence + advanced technology, SAKURA S Sakura Repair and Rejuvenation Series uses plant regeneration to inject energy into the skin, allowing the skin to enjoy the beauty of reduced sugar.

At the event site, consumers tried and praised SAKURA ST Sakura Repair and Rejuvenation Series

At the event site, the senior beauty consultant gave a detailed explanation on skin saccharification and reminded scientific and effective anti-sugar. Scientific research has shown that the glycation reaction of the human body is a lifetime. As long as there is excess sugar in the body, it will react with proteins (mainly collagen and elastin) to produce glycation end products (AGEs). What this substance shows on the face is skin aging such as skin loss of elasticity, skin becoming dull and rough, and wrinkles increasing. The AGEs saccharification value tester was also installed on site, Vip was invited to conduct on-site testing, and experienced the anti-sugar charm and refreshing texture of SAKURA ST Sakura Repair and Rejuvenation Series.

Vip field test AGEs glycosylation value

Adhering to the creed of beauty by science and technology, SAKURA ST will strive to maximize the magical skin care power hidden in the cherry blossoms-anti-glycation, and is committed to creating natural, safe and effective anti-sugar skin care products. SAKURA ST Sakura Repair and Rejuvenation Series continues to dominate the prosperous commercial districts such as Shibuya, Shinjuku, and Wall Street in New York, with its high quality. The concept of “anti-sugar skin first anti-sugar” has been spread more widely. In the future, SAKURA ST will continue to bring consumers a better solution for anti-sugar skin, accelerate youth and stop time!

At The Standard, every entrepreneur returning from the factory, through the gate, a completely different scene opens up ahead: a clean street, gently winding through the low-rise buildings with minimalist designs, Flower trellises cascade down in front of the house, leading to the entrance to the entertainment center of the whole area with a large swimming pool hidden under the towering palm trees and spreading low trees, an outdoor cafe with rattan chairs and chains. swing to relax. Return to peace in The Standard isolation (Real photo) The entire project area is designed in a resort style such as: central park, landscape lake, art garden, landscape bridge. The outdoor BBQ area, adjacent to the garden promenade and scenic terrace is an ideal picnic destination for residents and friends to gather. Instead of having to snorkel far away on weekends for entertainment, residents enjoy a picnic space just a few feet away from home. Modern houses are 5 meters wide and have a lake and garden in front of them. Each floor is only 9 steps apart from each other, each floor opens up to a spacious corridor. At the same time, the architect of the project has chosen the off-floor solution to ensure private space for all members. A tropical architecture that is minimalistic (tropical style) combined with flexible functions can meet the needs of all 3 generations of the family. In particular, An Gia representative said that the whole area is designed according to the idea of ​​a swimming goldfish – the feng-shui factor that brings prosperity to the homeowner. Nurture the concept of enjoying life The Standard also offers an ideal living space, different from the bustling outside environment: a townhouse with utility of the villa, located in a separate resort with a standard swimming pool, green vegetation. Cool with a series of modern facilities such as cafe area, luxury bar-lounge, gym, yoga, children’s play area, sauna … Maximum enjoyment space for residents of The Standard (Actual photo) A plus point worth mentioning is that residents of the project can rest assured living in the area, because this is not only an isolated area that is closely monitored through an international standard security camera system but also has a management service. price “all-in-one” 5-star resort standard. The Standard is also one of the few projects in Vietnam that offers a butler service. The butler team here is well trained, professional, 24/7 service, can take care of AZ from taking care of babies, the elderly, watering plants, cleaning the house, cooking, repairing electricity and water. to pet care, yard care, laundry, property management and rental, or host parties when homeowners need it. Without sharing facilities with residents outside, the modern, comfortable lives of successful owners at The Standard will be fully served through a combination of classy services. Share and exchange with the elite community At The Standard, residents not only separate themselves from the dynamic wheel of life, but also choose to enjoy the ideal silence, exchange and share with the community with a commensurate lifestyle and taste. so. Residents experience a unique outdoor cinema every weekend (Actual photo) This is also a rare project with an outdoor cinema and reading room. The outdoor cinema screen is located in the central park of 4,000 square meters – a place where unique cultural and entertainment activities regularly take place. The community connection area is designed with many open spaces and eye-catching a relaxing space with lots of green areas, creating opportunities for entrepreneurs to chat, exchange, and increase connections from hobby to public. job. The light-filled community library on the second floor is where fathers can read books after playing sports. While the child residents are engrossed in sculpting and coloring, young mothers can take a sauna, do gym, yoga, organize meetings, and exchange knowledge and experiences. Enjoy a resort-style lake evening party in the isolated area (Real Photo) Binh Duong is considered as the capital of southern industrial zones with the convergence of 48 industrial parks, industrial clusters and more than 50,000 senior experts and foreign engineers, along with the rapid increase of local high income class. In particular, The Standard is expected to contribute to quench the “thirst” for a relaxing resort-style living space between an industrial park filled with concrete and dry wind and sunshine. Sitting on the balcony of the house, or the most beautiful corner of the garden, swimming pool, library, sipping cocktails to contemplate life, the homeowner easily thinks of the peaceful destination of the elite in some the city has a growing industry. With a special position and high standards of living, The Standard will be the ideal residence and investment for business people, high-income people and thousands of senior professionals living and working in Binh Duong. and also Bien Hoa. To find out more information about the project, readers visit www.thestandard.vn

On this day, the housewives everywhere frantically invite each other to buy floating cakes or together at home making cakes. And besides the familiar white glutinous rice cakes, many women have tried the variations to make cakes with colorful and colorful cute shapes, extremely interesting. Recently, on a famous culinary group, Ms. Thu Huyen (born in 1992, Hai Phong) shared how to make a water-float cake to create a very cute animal that made netizens like and share. The water-drifting cake that Ms. Thu Huyen shared on the Love Kitchen Association was extremely excited by the housewives. Ms. Thu Huyen (Hai Phong), her current job is to teach baking and passionately pursue baking In fact, in recent years, the shaped float cake has gradually become popular, alongside the familiar traditional drifting cake. How to make floating cakes is too simple, but to have cute shapes, besides being skillful, you also need to know some little tips. According to Ms. Thu Huyen, in order to successfully boil the animal-shaped floating cake, make the shape not separated, she sprayed a thin layer of water on the surface of the cake before attaching the details, paying attention not to let the dough be Dry when forming by covering any unused dough with food wrap. And below is how to make a very beautiful animal-shaped float cake by Ms. Thu Huyen, you can refer to: Resources: – 100g Thai sticky rice flour – 10g flat animal butter, if not replaced with coconut oil – 23g non-glutinous rice flour – The water to mix the cake must be boiling water, not using cold water will melt the dough – Color: You can use food gel color or natural color from beets, gardenia, pineapple leaves, mint leaves … – Cake filling: Green beans, sugar, a pinch of salt Making: Step 1: Knead the dough Add glutinous rice flour, non-glutinous rice, and butter to mix well. Then slowly add the boiling water to knead. Let it cool slightly and then knead without burns. Note not to pour a lot of water at the same time making the dough easy to paste, for water slowly will easily adjust the amount of water. Kneading until a soft, supple, and smooth dough is fine. If you want to create the color dough to squeeze more details for the drift cake, use the colors made from beets, gardenia seeds, pineapple leaves, mint leaves … blend in the desired dough and then knead. If more colored water is added then reducing the boiling water without powder will become dough. If using food coloring, add 1-2 drops of food coloring to the dough you want to create color, then knead it over and over again. Step 2: Multiply the cake Cook green beans with a pinch of salt, then beat them, mix well with sugar to taste, then rinse the filling into balls. Step 3: Squeeze the cake Take each small portion of the pellet round, press it flat then put the green bean filling in the middle, the ball round. Step 4: Shaping Compared with shaping dumplings, floating cakes have the advantage of comfortable shaping time, not brewing. Coloring part: Optimal color is powder. It is okay to use watercolors (natural colors), however, if only the water color does not go up to the correct color and make a paste. How to shape the shape from the main to sub details. You can be creative as you like, just pay attention to cover the dough to prevent the dough from drying, difficult to shape, the dough is not smooth, the dry powder drops the details when boiling, you can spray a thin layer of water. on the surface of the cake if it is dry. Step 5: How to boil cake Prepare a pot of water, bring to a boil. When the water is boiling, let the cake boil, boil over medium heat, the cake is floating for 3 minutes, take the cake out and soak it in cool water. Broth broth: using Korean black sugar to create beautiful colors. Use 2 tablespoons of black sugar pho, add 500ml of water with just the right amount of white sugar, add ginger as you like. Boil. After boiling, you can enjoy the cake with sugar water. Nguyen Tinh Photo: NVCC

But noncommittal, Vitality Forest is still shining brightly in the capital market. Nearly Yenqi Forest has just completed a $500 million financing, and its post-investment valuation is as high as $6 billion. So, why can the vitality forest run wild when it is questioned? Where is the secret of its success? Can it be replicated successfully?

The “sweetened” vitality forest can’t stop running wildly

Founded in 2017, Yuanqi Forest is an internet innovative beverage company. Focusing on healthy and delicious beverages for the younger generation, the main products include soda sparkling water, burning tea and milk tea, etc. The main selling points are “zero sugar” or “low fat” and “zero calories” in the new consumer market. Data show that in 2020, the performance of Yuanqi Forest will increase by about 270% year-on-year, and the annual sales volume will reach 3 billion yuan.

In addition, Yuanqi Forest is also the first water brand to land on Tmall Super Brand Day. On Tmall 618 in 2019, Yuanqi Forest sold 2.26 million bottles of beverages, taking the first place in the water and beverage category. In the same year, on Double Eleven, Yuanqi Forest ranked second in sales on the entire network, beating Coca-Cola, Pepsi, etc. Traditional beverage giant.

As a dark horse in the beverage industry, the rapid rise of Vitality Forest is heavily relied on by the capital market.

According to the company’s data, Yuanqi Forest has received 6 financings since its establishment, and the valuation after the latest round of financing reached US$6 billion. Compared with the $2 billion valuation after a round of financing in early 2020, the valuation is equivalent to three times in one year.

Screenshot from: 企chacha

In addition, after obtaining a new round of financing, Yuanqi Forest is accelerating its overseas expansion. It is reported that the Yuanqi Forest will be mainly used in four aspects, including opening up overseas markets to introduce more overseas high-quality products, and building domestic higher-quality and environmentally-friendly beautiful factories.

The logic of its capital blessing is also: Yuanqi Forest’s future potential is still full, and the company disclosed that 95% of its products have not yet been launched. In addition, it is also spending huge sums of money to build environmentally friendly factories and accelerate internationalization.

On the other hand, the product matrix of Yuanqi Forest is also constantly enriched. After tasting the sweetness of sugar-free sparkling water, Yuanqi Forest has successively launched a series of drinks such as milk tea, burning tea, milk tea and yogurt, completing the overall layout of the main soft drink categories.

On the whole, it can be seen that although the Yuanqi Forest is under questioning storms, it is still speeding up. So, what is the secret to the success of this emerging beverage brand?

What is the secret of the success of the Genki Forest? Grasp the three major “life gates” of the consumer goods industry

In the consumer goods industry, the success of a company depends on “products”, “channels” and “marketing”, and the success of Yuanqi Forest lies in its perfect grasp of these three aspects.

First of all, in terms of products, the “sugar-free” positioning of Yuanqi Forest is the first step to determine its success.In the new consumer era, people are pursuing good drinks that are “healthy and weight loss”, and their consumption behavior has gradually changed to “buy without looking at the brand, but looking at the formula.” According to data from the China Business Industry Research Institute, 80% of consumers in China pay attention to the ingredients of food and beverages, especially the proportion of sugar in beverages.

Therefore, different from most unhealthy drinks such as high-sugar cola sparkling water on the market, the “0 sugar and 0 fat” drink launched by Yuanqi Forest can be greatly favored by new consumer groups.

Secondly, in terms of channels, Yuanqi Forest cleverly avoided competition with beverage giants, and firmly grasped the consumption channels of generation Z users is the second step to promote its success.Yuanqi Forest specializes in online and convenience store channels, while in the online channel layout, because the traditional beverage giants are strong in the ability to distribute goods in offline channels, they are temporarily adapting to the Internet channels and have not formed their own scale advantages.

Therefore, Vitality Forest, which is born on the Internet, can take the lead in seizing online channels. Up to now, Coca-Cola has more than 700,000 Tmall fans, 940,000 Master Kong beverages, 840,000 Pepsi, and 1 million Nongfu Spring. Together, these four companies are far less than the 5 million fans of Vitality Forest.

In addition, Yuanqi Forest’s focus on offline convenience store channels has cleverly avoided the frontal competition with traditional beverage giants in the supermarket channels, which provides a “green card” for the subsequent sales of Yuanqi Forest. As of November last year, the offline channels of Yuanqi Forest had covered 30 provinces, 477 convenience systems and 53,000 convenience stores in China.

It is worth noting that the convenience store channel is a more imaginative track. According to data released by the China Chain Store and Franchise Association, in 2019, China’s convenience stores achieved sales of 255.6 billion yuan, an increase of 13% year-on-year, which is still higher than the growth rate of total retail sales of consumer goods of 8% in 2019.

It can be seen from this comprehensively that the channels chosen by Yuanqi Forest are exactly two geomantic treasures.

Finally, in marketing, Yuanqi Forest used the “net celebrity” brand to tag itself with the “Japanese” label to cater to the Generation Z consumer groups and open up a wider market for itself.Yuanqi Forest is also known as “Yuanqi frame protection and rendering, small netting, nasty and dysfunction, scarring, scarring, etc., by Xiwa bar, drunk, suspicion of rank and dysfunction, and appearance, both acquaintance and pancreatic dysfunction.

With the rise of station B, Japanese culture is becoming more and more popular under the younger generation of Z. The Japanese style of Genki Forest has greatly improved its brand exposure and quality. At the same time, Xiaohongshu has vigorously promoted on mainstream community platforms and various trendy variety shows, such as “Our Band”, “Big Brother Full of Vigor”, etc., all of which have attached “net celebrity, trend” to the brand. “The label has harvested many young audiences.

In summary, the above three aspects are the foundation for the success of the vitality forest.But there is also a solid foundation behind the vitality forest.

In terms of research and development, Yuanqi Forest customized research and development beverages based on market demand. In 2015, Yuanqi Forest established a research and development center, and it took two years to launch products. It can be seen that “slow work and meticulous work” can be a hit on the market. Today, 95% of the company’s products have not yet been launched, which also reveals that the company’s R&D capabilities cannot be underestimated.

Regarding the production model, after harvesting the market, Yuanqi Forest quickly converted the foundry model that established faster initial production to the self-built factory model, and gradually improved the strength of the rear supply chain. It can be seen that its strategic plan has always been purposeful, fast and stable.

Therefore, in general, the success of Yuanqi Forest lies in its grasp of the three trump cards of “product”, “channel” and “marketing” in order to win a territory in the beverage industry where the strong are gathered. Behind the success is the steady R&D and gradual improvement of the supply chain strength of Yuanqi Forest. Therefore, the future vitality forest is still running wildly. So, can its model be replicated?

The “Sugar-Free” racing competition has started, why is it difficult for everyone to replicate the success of Yuanqi Forest?

According to data from Zhiyan Consulting, the market size of China’s sugar-free beverage industry has increased from 1.66 billion yuan in 2014 to 6.72 billion yuan in 2018, with a compound annual growth rate of 41.85%; by 2019, the size of China’s sugar-free beverage market will reach 9.87 billion yuan Yuan, an increase of 46.88% year-on-year. It can be seen that the development potential of sugar-free beverages is very huge.

Under the entire beverage industry with weak growth and serious homogeneity, the success of Yuanqi Forest undoubtedly makes beverage giants particularly jealous. Furthermore, recently Jianlibao, Wahaha and Xicha have launched their own sugar-free drinks, such as Jianlibao’s “Micro-bubble Water”, Wahaha’s “Angry Bobo” and Xicha’s “Xiaxiaocha”.

however,Can they really replicate the pattern of the vitality forest?

Or difficult to copy.

first of all,Take traditional beverage giants as an example, they have a wide range of businesses and it is difficult to change their business models and thinking in a short period of time.

Therefore, it is difficult to imagine the way of Genki Forest, which is based on market demand and devotes all to research and development to create explosive products. Because most of the giants deduct input costs (channels, advertising, supply chain, etc.) based on their own revenue, and use the remaining profits to invest in R&D projects.

From the perspective of 95% of Yuanqi Forest’s products, the proportion of research and development can be seen before they are launched. The focus is on customizing research and development products according to the market, and then it uses the remaining profits to invest in self-built factories or business activities such as territory expansion.

Secondly,It is too difficult for small startups to imitate the model of Genki Forest.After all, this is a money-saving track. Channel launches and marketing advertising are all large-scale investments, and most small start-ups have difficulty in supporting them.

But Yuanqi Forest happens to have this advantage. First of all, the founder Tang Binsen started as a game. After selling games such as “Happy Farm” developed by the team to Tencent, he accumulated a certain amount of funds for reserves. Moreover, playing games is also a developmental thinking that places more emphasis on channels, so Yuanqi Forest’s advantage in channel placement is slightly better than that of its consumer products counterparts.

Furthermore, if start-ups still use the concept of “sugar-free”, it will be difficult to surpass the vitality forest.

Then,It seems that this model cannot be copied by others in the short term, so can the vitality forest sing all the way?

Or not.

After all, there are a lot of problems in the vitality forest. The positioning of zero sugar has been changed. The pseudo-Japanese marketing is frequently questioned by the market. The public seems to be taking off the false coat of the vitality forest. According to the black cat complaint data, the number of complaints from Yuanqi Forest reached 37, most of which were “false propaganda” and “quality problems”.

Once the zero sugar positioning and Japanese packaging are lost, the future sales of Yuanqi Forest will be affected to a certain extent.

What’s more, it is worth noting that the foundry model of Yuanqi Forest has been criticized all the time, and now it is speeding up the pace of self-built factories, which is also questioned by many consumers. It is reported that the annual output of the Anhui Chuzhou production base of Yuanqi Forest can exceed 450 million bottles, and this huge production volume also makes everyone feel that the quality of the drink is guaranteed.

So it can be seen that the rushing vitality forest should slow down at this time to deal with its own problems. But no matter how you say it, the current vitality forest may not stop running wildly, and its internationalization process will not stop there. After all, under the increasingly competitive sugar-free track, the day when it is “besieged” by everyone has arrived, and what Yuanqi Forest has to do is to speed up the improvement of its own barriers, reach a position that others cannot surpass, or have no worries.

Author: Yexiao An

Article source: Songguo Finance, please indicate the copyright for reprinting.

On March 23, Lake, a high-end brand in China’s environmental cleaning industry, held a press conference at the 2021 China Home Appliances and Consumer Electronics Expo (AWE), officially announcing that it has become the first company in the clean home appliance industry to be selected as a major CCTV brand.

After the meeting, Ni Zugen, Chairman of Lake Electric, faced an exclusive interview with the media, focusing on the brand-new products unveiled at 2021AWE and the development plan of Lake Electric in 2021, and elaborated on the way for us to succeed.

Clarify the future direction and create a dual cycle at home and abroad

In 1994, Ni Zugen, an engineer, founded the predecessor of Lake Electric.

In 2009, LEXY established its own brand “LEXY Lake” to enter China’s high-end clean home appliance market.

In 2019, the value of Lake’s brand was as high as 6.46 billion, and the global vacuum cleaner production and sales volume was far ahead for 16 consecutive years.

With its brilliant achievements, Lake has allowed us to witness the successful transformation of a Chinese high-end national brand from an ODM company to the creation of its own brand.

Many people are very concerned about the future direction of Lake? In an interview with the media, Chairman Ni Zugen of Lake Electric also clarified a direction for Lake’s 2021 development plan:One center, two directions.

“Lake’s development direction is customer-centric, facing both domestic and foreign markets, implementing a dual-cycle strategy, internally focusing on building and promoting its own brand, and externally focusing on orders from the international market, and starting to establish production bases in Southeast Asia. Lake has invested in Vietnam With a capital of 300 million and a planned area of ​​120,000 square meters, 4 standard workshops have been built to create a one-stop production planning base with an annual production capacity of 4 million vacuum cleaners and other household appliances.” This is the one determined by Ni Zugen for Lake center”.

At the same time, Ni Zugen pointed out the current market dilemma. Facing the economic and trade friction between the two major economies in the world, it has become a reality for the United States to increase taxes on China. Chinese home appliance companies may always be alert to the risks brought about by the Sino-US trade war.

What are the two future directions of Lake?

One is the direction of Lake’s future extension:As the Chinese society is increasingly pursuing a healthy and quality life, bringing healthy life to these groups is the main direction of Lake’s future product development.

The second is the new direction of Lake’s future exploration:Lake is developing in the direction of new energy wireless and digitalization. The original traditional series-excited motor is transformed into a brushless digital motor. Vacuum cleaner products are merging towards the general trend of wirelessization, and the manufacturing field is also transforming and upgrading to the Internet of Things production automation.

Big country brand: innovation is the only driving force

With practical actions, Lake has proved that Lake products can bring consumers a better life.

At the AWE exhibition, Lake showcased its five major brands, including Lexy Lake, Bewinch Biyunquan, Jimmy Lake Jimmy, Siematic, and thesuns Sanshoku. It showed consumers that Lake, in order to seize the trend of consumption upgrade in China, through creation Brand new product sub-categories, launched a series of high-end health appliances, with excellent quality and experience to create a high-end national brand image of a great country for Chinese consumers to live a better life.

With a vertical vacuum cleaner that overturns the design concept of traditional wireless vacuum cleaners, it is well known by consumers. It overcomes the pain points of traditional handheld wireless vacuum cleaners that are heavy and inconvenient to operate. It uses its unique vertical design and excellence. Performance, successfully created a new category of vertical vacuum cleaners, bringing users a lighter home cleaning experience.

And this time, Lake boarded the exhibition with the new M12 MAX, its performance reached a new high in the entrepreneurial world, with a suction power of up to 200AW and a battery life of up to 80 minutes. The use of technological innovation has deepened consumers’ understanding of the Lake brand.

At the same time, the newly unveiled floor scrubber has also become the pain point of Lake’s foothold in the industry, and it is the best case to deeply understand consumer needs.

“Nowadays, due to the outbreak of the new crown pneumonia, people’s time at home is greatly increased, and the demand for home cleaning has exploded. Especially children like to play on the ground. This makes everyone start to realize the importance of home cleanliness. Floor scrubbers have quickly become popular in the global market.” said Ni Zugen, chairman of Lake Electric.

And this kind of floor scrubber products, which are popular in the Chinese market, appeared on the market five years ago, but because users lacked a comprehensive understanding of the concept of scrubbing, they did not become popular.

The time when the Lake scrubber entered the market hit the market outbreak, but Lake did not follow the industry’s old road to quickly build a product, but was oriented to solve the potential needs of consumers, from the user’s point of view, in-depth observation of user pain points, Always adhere to technological innovation, endow Leike products with excellent quality and the best experience.

Lake does not hesitate to invest a large amount of R&D talents and funds, in-depth study of independent innovation technology, technical innovation and excellent product performance, to solve the problem of traditional products soaking the floor, around the ground water stains after the use of traditional washing machine is likely to cause the floor to become moldy The pain point, in order to bring users a brand-new washing experience, we incorporate innovative technologies to maintain the floor without water stains after the floor is cleaned, without damaging the floor, and raise the technical standard of the washing machine industry in one fell swoop.

What is the source of product innovation?

“In fact, every company has different technical research directions, and what Lake’s investment in innovation adheres to is that it must solve the real pain points of consumers. If others can’t solve it, Lake will solve it. This is what we need to do. Yes.” Ni Zugen said.

In the context of the continued impact of the Sino-US trade war and the country’s realization of “Made in China 2025”, Lake has used practical actions to create its own high-end national brand, driven development by technological innovation, and continuously improved its citizens with clean and healthy small household appliances. The quality of life fully demonstrates the responsibility and responsibility of the big country brand.