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	<title>Swiss &#8211; Spress</title>
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		<title>Besties self-driving Fengningba’s Liushugou, starting a &#8220;Swiss&#8221; tour in the suburbs of Beijing</title>
		<link>https://en.spress.net/besties-self-driving-fengningbas-liushugou-starting-a-swiss-tour-in-the-suburbs-of-beijing/</link>
		
		<dc:creator><![CDATA[editor]]></dc:creator>
		<pubDate>Sat, 26 Jun 2021 09:15:11 +0000</pubDate>
				<category><![CDATA[Travel]]></category>
		<category><![CDATA[Beijing]]></category>
		<category><![CDATA[Besties]]></category>
		<category><![CDATA[Fengningbas]]></category>
		<category><![CDATA[Liushugou]]></category>
		<category><![CDATA[Selfdriving]]></category>
		<category><![CDATA[Starting]]></category>
		<category><![CDATA[suburbs]]></category>
		<category><![CDATA[Swiss]]></category>
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					<description><![CDATA[edit The fragrance of grass and flowers in the mountains The cool breeze brushed my ears Grassland on the Fengning Dam It still smells cool in the summer sun Set up the tent and lay the floor mats, and on the grassland under the sun, it seems like you are in Switzerland In the natural [&#8230;]]]></description>
										<content:encoded><![CDATA[<p>edit</p>
<p>The fragrance of grass and flowers in the mountains</p>
<p>The cool breeze brushed my ears</p>
<p>Grassland on the Fengning Dam</p>
<p>It still smells cool in the summer sun</p>
<p>Set up the tent and lay the floor mats, and on the grassland under the sun, it seems like you are in Switzerland</p>
<p> In the natural grassland closest to Beijing, the average temperature in summer is only 24 degrees. Driving to Fengning grassland with my sisters, the refreshing breeze brings a cool feeling, which makes people feel relaxed. The car slowly drove into the first day road in northern Beijing. On the continuous hillside, the white windmill slowly turned, conveying the romance and affection from the depths of the grassland.   On the Fengning Bashang grassland, which runs through the first day road in northern Beijing, there are several independent scenic spots such as Qiansongba National Forest Park, Liushugou Savanna and 18 Flower Sea. They are interdependent and watch each other, but they also have different styles.   18 The sea of ​​flowers is composed of three parts: Jinlian Lake, Beauty Valley, and Botanical Garden. It is full of wild and fairy-like atmosphere ~ and Liushugou savanna, on the grassland surrounding the mountain, is a large sea of ​​flowers and occasional streams passing by. , Constitute a beautiful picture like Switzerland.   It is full of refreshing colors. Flowers are vying for beauty, cows are grazing in the distance, and dogs are running on the prairie ~ The plan to escape from the city starts here!     The cool wind strokes poppies in the mountains and plains. They swing their waists in the wind and provide a sweet source for bees. Wearing a French-style lavender print skirt, it happens to be a rivalry with the grass and yellow poppies. This color collision is the two poles of the chromatogram, with the strongest chromatic aberration, but also the most complementary.  The valley of Liushugou is full of lilac trees, river willows, stalks, and diced trees. On both sides of the mountains, there are natural birch forests, artificially planted spruce, mongolica, larch and large-leaf poplars, which contrast with each other. Composition of forest pictures in different tones. The trees here are young and tall, the bright sun shines through the leaves in the jungle, and the refreshing wind brings the taste of summer. This is what the healing forest is talking about.    The grassland is surrounded by mountains and trees, and there are gorgeous summer flowers blooming on the grassland. Pieces of the grassland merge into a sea of ​​flowers. In the distance, there are streams and rivers flowing slowly. The breeze brings the fragrance of flowers and vanilla, and it also brings the fragrance of nature. The air is full of sweetness.   It&#8217;s a great idea to spend an afternoon camping here with my sisters. In the fragrance of nature, we also feel refreshed. The specially selected pink tents, floor mats, accessories, and outfits are all in place, so that they can give off the most dazzling light in the natural environment of Fengning grassland.   By chance, I also came across a self-driving tourist from Beijing with his own dog. In such a vast world, Mao&#8217;s child became confused for a while, and when he got out of the car, he suffered from choice anxiety, and he didn&#8217;t know which direction he should run. So he rolled in the grass, and ran wildly on the sky, like a cute child.  In fact, Liushugou is not just this river valley, there are also many valleys on the east and west sides. From a distance, it looks like a magical forest, lush and lush and fascinating.  We took out the prepared bluetooth speakers and played the most beautiful melody. Let the music flow slowly over the tips of the grass and flowers with the sound of the wind. The Kitty cat doll brought by my girlfriend seems to have become particularly agile. Lying on the floor mat, one person holding a kitty, looking at the endless white clouds in the sky in a daze. This moment of complete emptiness is really a great enjoyment and satisfaction of not changing money.   The large sea of ​​flowers on the grassland is fascinating, and camping on the Liushugou grassland in the midsummer, the summer heat is relieved, and the heart is refreshed, truly returning to the embrace of nature.    Because it is connected to the virgin forest below the dam, in the ecologically excellent Liushugou, some wild animals are often encountered. Of course, this is only an exclusive courtesy of the locals. As self-driving tourists, the most common ones are probably cows and horses walking in groups on the grass to graze. They are the masters and souls of this place.  Occasionally, you will see wild ducks, pheasants, sand spotted chickens, and of course a wide variety of Chinese herbal medicines.  This camping with the sisters, in the natural background of Liushugou, constitutes a perfect picture in our imagination. With the decoration of wild daisies and poppies, it is even more unforgettable. Colorful summer flowers compete here, with different levels of yellow-green and pink-purple, forming a beautiful midsummer picture~ Such a sweet and dreamy fairy tale journey. Definitely better than Switzerland, better than Switzerland. ——————— ———————— Original text/Coco Hu Bo, please do not reprint without authorization Thanks to Coco for the character shooting: @衣鱼911 @还七月@vivian靓雅雅@9Y品 Coco Hu Bo Global traveler, well-known travel self-media, KOL, photographer, travel columnist, senior travel media person, Sina Weibo signed travel blogger, Sohu gold author, Japan Okinawa travel ambassador, Italian wine promotion ambassador, &#8220;The Way of Wine&#8221; Producer of a series of travel video programs. His works are often seen in travel and lifestyle magazines such as &#8220;HNA&#8221;, &#8220;The Cloud&#8221;, &#8220;Travel World&#8221;, &#8220;Tide Star&#8221;, etc</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">27501</post-id>	</item>
		<item>
		<title>The cat followed the couple to the top of the Swiss mountain more than 3,000 meters high</title>
		<link>https://en.spress.net/the-cat-followed-the-couple-to-the-top-of-the-swiss-mountain-more-than-3000-meters-high/</link>
		
		<dc:creator><![CDATA[editor]]></dc:creator>
		<pubDate>Fri, 18 Jun 2021 22:04:13 +0000</pubDate>
				<category><![CDATA[Travel]]></category>
		<category><![CDATA[cat]]></category>
		<category><![CDATA[cats]]></category>
		<category><![CDATA[Confused]]></category>
		<category><![CDATA[Couple]]></category>
		<category><![CDATA[Epoch Times]]></category>
		<category><![CDATA[ERIK]]></category>
		<category><![CDATA[Exhausted]]></category>
		<category><![CDATA[Follow in the footsteps]]></category>
		<category><![CDATA[high]]></category>
		<category><![CDATA[Long road]]></category>
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		<guid isPermaLink="false">https://en.spress.net/the-cat-followed-the-couple-to-the-top-of-the-swiss-mountain-more-than-3000-meters-high/</guid>

					<description><![CDATA[On their way to Mount Britsen in Switzerland, Cyril and Erik Rohrer came across a stray kitten. This cat accompanied them to the top of a mountain 3,073m above sea level. Mount Bristen is one of the longest ski tours in the region and Cyril and Erik Rohrer (Sachseln City, Switzerland) went skiing in mid-April [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><strong>On their way to Mount Britsen in Switzerland, Cyril and Erik Rohrer came across a stray kitten. This cat accompanied them to the top of a mountain 3,073m above sea level.</strong><br />
<span id="more-25231"></span> Mount Bristen is one of the longest ski tours in the region and Cyril and Erik Rohrer (Sachseln City, Switzerland) went skiing in mid-April 2021.</p>
<p> At 4:30 in the morning, at an altitude of 1200m, they were very scared and confused when they heard a cat meowing in the dark forest. <img fifu-featured="1" decoding="async" loading="lazy" src="https://photo-baomoi.zadn.vn/w700_r1/2021_06_03_23_39059377/7ca81ddb0c99e5c7bc88.jpg" width="625" height="375"> <em> The cat on the cold snowy mountain.</em> After observing, they saw a small cat on the side of a mountain. This cat has wandered in the footsteps of hikers to the top of the mountain. “The cat followed us all the time, even when we were walking uphill. We also couldn&#8217;t leave it alone, so it went with us to continue the journey up to an altitude of more than 3000m,&#8221; said Cyril. <img decoding="async" loading="lazy" class="lazy-img" src="https://photo-baomoi.zadn.vn/w700_r1/2021_06_03_23_39059377/dff3b580a4c24d9c14d3.jpg" width="625" height="410"> <em> Fortunately, he was caught by the couple Cyril, Erik Rohrer.</em> At one point, the cat shivered from the cold, and its paws began to bleed from the snow. Hikers knew he was too tired to continue walking, and carried him with him when he was exhausted. “At that time, I was really confused and felt sorry for the little cat if I left him. It was exhausted on the side of the mountain, just below the top of the mountain,&#8221; Cyril recounted. Fortunately, another group of hikers reached the top of the mountain before Cyril and Erik Rohrer, when they returned to meet the couple and the cat. They managed to bring the cat back to the valley and reunite it with its owner. <img decoding="async" loading="lazy" class="lazy-img" src="https://photo-baomoi.zadn.vn/w700_r1/2021_06_03_23_39059377/408c2cff3dbdd4e38dac.jpg" width="625" height="502"> <em> The couple and other hikers brought the cat back to its owner.</em> It was later discovered that the cat had been missing for four days, two days before it went with Cyril and Erik to the top of the mountain, it had also followed other groups. Cyril said: &#8220;So the little cat has been to the top of the mountain 3 times! Animals can do strange things and they are tougher than humans. They will never give up, even though they are badly injured themselves. &#8220;. <strong> His metal (</strong> <em> according to Epoch Times)</em></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">25231</post-id>	</item>
		<item>
		<title>Why are the best Swiss and Japanese watches in the world?</title>
		<link>https://en.spress.net/why-are-the-best-swiss-and-japanese-watches-in-the-world/</link>
		
		<dc:creator><![CDATA[Phương An]]></dc:creator>
		<pubDate>Tue, 27 Apr 2021 07:10:08 +0000</pubDate>
				<category><![CDATA[Travel]]></category>
		<category><![CDATA[17th century]]></category>
		<category><![CDATA[Akita]]></category>
		<category><![CDATA[Audemars Piguet]]></category>
		<category><![CDATA[Best of the world]]></category>
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		<category><![CDATA[Japan]]></category>
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		<category><![CDATA[Snow]]></category>
		<category><![CDATA[Surrounded]]></category>
		<category><![CDATA[Swiss]]></category>
		<category><![CDATA[Switzerland]]></category>
		<category><![CDATA[The hermit]]></category>
		<category><![CDATA[To separate]]></category>
		<category><![CDATA[Valley]]></category>
		<category><![CDATA[watches]]></category>
		<category><![CDATA[Watchmaker]]></category>
		<category><![CDATA[World]]></category>
		<guid isPermaLink="false">https://en.spress.net/why-are-the-best-swiss-and-japanese-watches-in-the-world/</guid>

					<description><![CDATA[Japan&#8217;s environmental conditions similar to that of Switzerland, suitable for the concentration of production is the reason watches from these two countries are different. Clock is an item used to see the time. With the introduction of phones incorporating this function, watches are nowadays seen as accessories. When it comes to watches, Switzerland is the [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><strong>Japan&#8217;s environmental conditions similar to that of Switzerland, suitable for the concentration of production is the reason watches from these two countries are different.</strong><br />
<span id="more-9316"></span> Clock is an item used to see the time. With the introduction of phones incorporating this function, watches are nowadays seen as accessories.</p>
<p> When it comes to watches, Switzerland is the place where the world&#8217;s best products are designed. Throughout history, the only threat to the Swiss watch industry has been Japan. Why can these two countries make such good watches? To answer this question, <em> Sina Fashio</em> <em> n</em> think that there are many different factors that together create a brand for the two countries above. <strong> Switzerland</strong> <img fifu-featured="1" decoding="async" loading="lazy" src="https://photo-baomoi.zadn.vn/w700_r1/2021_04_04_119_38424179/ba08e735ca7723297a66.jpg" width="625" height="625"> <img decoding="async" loading="lazy" class="lazy-img" src="https://photo-baomoi.zadn.vn/w700_r1/2021_04_04_119_38424179/66963cab11e9f8b7a1f8.jpg" width="625" height="625"> <em> Switzerland and Japan are the two best watch-making countries in the world. Photo: Sina.</em> In winter, many areas in Switzerland are covered with thick snow. People can only stay at home, unable to go out in the field. This is the best time for Swiss to study their skills and patiently polish their products. The Ru Valley &#8211; the birthplace of Swiss watch culture &#8211; has rough roads, inclement weather and hard to access by outsiders. Therefore, the people here are likened to &#8220;hermits&#8221;. It is again home to the pillars of watches such as Audemars Piguet, Jaeger-LeCoultre, Lamania, FP, Breguet, and Blancpain. Even brands outside the valley put some high-end and sophisticated products in this area. The reason the Ru valley becomes a sacred place for watchmakers is simple. In the 17th century, many watchmakers lived here to avoid persecution, passing on their skills. The Ru Valley&#8217;s harsh habitat promotes high persistence, patience, and concentration of the local people. A true high-end watch cannot be separated from a serious demeanor. So Swiss watches really boast large and complex skills, almost inseparable from the Ru valley landmark. <img decoding="async" loading="lazy" class="lazy-img" src="https://photo-baomoi.zadn.vn/w700_r1/2021_04_04_119_38424179/56221a1f375dde03874c.jpg" width="625" height="417"> <em> The Swiss watch cannot be separated from the Ru valley. Photo: Monchardwatches. </em> <strong> Japan </strong> Many places in Japan are similar. Page <em> Sina Fashion</em> said the Oriental Watch of Seiko Epson Group is made in Akita &#8211; Japan&#8217;s rare snow zone. Like many famous clock towns in Switzerland, Akita is surrounded by mountains and forests, and people don&#8217;t want to go out. This environmental condition is suitable for indigenous people to learn a trade without being distracted. Nagano Prefecture is also an important watch manufacturing region in Japan. The geographical environment here has characteristics similar to Switzerland. It is one of the rare inland prefectures in Japan, surrounded by mountains and its location is known as the &#8220;Roof of Japan&#8221;. So the reason why the Swiss and Japanese can make the world&#8217;s best has to do with their home culture. With such an environment, they are &#8220;forced&#8221; to be immersed in the mind, difficult to go out. They always learn, cultivate their minds and make good products. What really sets the luxury value of a watch and makes it a work of art is thanks to the &#8220;reclusive&#8221; hands of skilled craftsmen. <img decoding="async" loading="lazy" class="lazy-img" src="https://photo-baomoi.zadn.vn/w700_r1/2021_04_04_119_38424179/fcd5b7e89aaa73f42abb.jpg" width="625" height="416"> <em> Japan&#8217;s environmental conditions are similar to that of Switzerland, suitable for concentrated production. Photo: The Japan Times. </em> <em> <strong> 5 things men need to know to wear a beautiful watch</strong> </em> <em> Watches are a powerful aid to time, helping to enhance men&#8217;s stylish looks.</em></p>
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		<post-id xmlns="com-wordpress:feed-additions:1">9316</post-id>	</item>
		<item>
		<title>Li Ning does not want to have anything to do with the shoe market. The Chinese bought nearly a quarter of Swiss watches丨Fashion event of the week</title>
		<link>https://en.spress.net/li-ning-does-not-want-to-have-anything-to-do-with-the-shoe-market-the-chinese-bought-nearly-a-quarter-of-swiss-watches%e4%b8%a8fashion-event-of-the-week/</link>
		
		<dc:creator><![CDATA[editor]]></dc:creator>
		<pubDate>Sat, 24 Apr 2021 17:40:06 +0000</pubDate>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[bought]]></category>
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		<category><![CDATA[market]]></category>
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		<category><![CDATA[watches丨Fashion]]></category>
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					<description><![CDATA[Li Ning responded to &#8220;Sky-Priced Shoes&#8221;: I don&#8217;t want to have any connection with the fried shoe circle Earlier news said that the price of Li Ning Wade&#8217;s Way 4 All-Star Silver on a certain platform has been as high as 48,889 yuan, and its reference price is 1,499 yuan, an increase of 31 times! [&#8230;]]]></description>
										<content:encoded><![CDATA[<p><strong> <strong>Li Ning responded to &#8220;Sky-Priced Shoes&#8221;: I don&#8217;t want to have any connection with the fried shoe circle</strong></strong></p>
<p><span id="more-7868"></span> Earlier news said that the price of Li Ning Wade&#8217;s Way 4 All-Star Silver on a certain platform has been as high as 48,889 yuan, and its reference price is 1,499 yuan, an increase of 31 times! For a time, Li Ning&#8217;s &#8220;high-priced shoes&#8221; became the focus of heated discussions, and even more public opinion pointed the finger at the Li Ning brand itself.</p>
<p><img fifu-featured="1" decoding="async" src="https://p8.itc.cn/q_70/images01/20210418/7857e28c5fbf43c4a2565db9f33e9d17.jpeg" max-width="600"></p>
<p>On April 15th, Li Ning Company responded to the shoe speculation incident. The relevant person said that from the perspective of the Li Ning brand, the company did not want to have any connection with the speculation shoe ring. “We hope to sell shoes to people who really need it. I don’t want anyone to buy Li Ning shoes for higher profits.&#8221;</p>
<p>Li Ning also stated that in order to prevent someone from using software to snap up limited edition shoes, it will set a &#8220;threshold&#8221;, including the adoption of IP address verification, that is, if an IP address is found to appear multiple times, it will be regarded as a suspected shoe speculator. Then the store will refuse to ship for it. Offline, the company also adopted the method of ID card verification. &#8220;Although it cannot completely eliminate shoe speculation, the company hopes to provide consumers with a fair consumption environment as much as possible.&#8221;</p>
<p>After Li Ning responded, some media visited many offline stores in Beijing and Chongqing to experience the &#8220;ID Card Verification&#8221; regulations. It was found that Li Ning&#8217;s offline stores do not need to show ID cards for shopping, and only the sale money needs to be purchased with ID cards. The clerk also said that none of the items displayed in the store need to be purchased with an ID card.</p>
<p><strong> Comments:</strong> Nowadays, shoe-frying is no longer a personal behavior. The shoe-frying seems to be a collection battle between sneaker fanatics, but behind it is organized and purposeful &#8220;joint operations&#8221;. If you want to really curb shoe-frying craze In order to return consumption to rationality, it is necessary for relevant departments to jointly conduct supervision.</p>
<p><strong> The Chinese bought nearly a quarter of Swiss watches</strong></p>
<p>According to data from the Federation of the Swiss Watch Industry, Swiss watch exports to China accounted for approximately 24.09% of total global exports in 2020. Last year, the Chinese mainland was the only export market for Swiss watches and China has become the largest consumer market for Swiss watches. In other words, Swiss watches, which firmly occupy the high-end global watch market, were bought by the Chinese by nearly a quarter last year.</p>
<p>On April 14, Geneva&#8217;s top watch exhibition &#8220;Watches and Miracles&#8221;, one of the world&#8217;s two major watch exhibitions, once again entered the mainland of China and opened in Shanghai. It is worth noting that the Geneva Watch Fair, which has always been known for its luxury, began to accelerate its cooperation with domestic e-commerce after entering China. For example, it was once again opened to the public through the Tmall &#8220;Cloud Watch Fair&#8221;; only 88 pieces and Roger Rogers are available for sale worldwide. Dubuis and Lamborghini have joined forces to launch the &#8220;Excalibur Aventador S&#8221; king watch, the Vacheron Constantin Platinum Collection limited to 15 pieces in the world, the Montblanc 1858 series with a global limit of 1858 pieces, the North and South Hemisphere World Time Watch Desert Brown, and the first Paner in China The Hailu Mino series mechanical watches have been sold on Tmall; Cartier, Piaget, Jaeger-LeCoultre, IWC, Chopin, Baume &amp; Mercier, Lange, etc. have also launched a number of watches on Tmall.</p>
<p> <img decoding="async" src="https://p2.itc.cn/q_70/images01/20210418/8ffcaadb08ab48749b1d93d6d0c0db8e.jpeg" max-width="600"> (Chen Kun appeared at the &#8220;Watches and Miracles&#8221; Montblanc exhibition area at Geneva&#8217;s top watch exhibition)</p>
<p>The data also shows that the turnover of Tmall hard luxury watches in 2020 has increased by more than 200% year-on-year. It can be seen that China, which took the lead in recovering economic growth from the epidemic, is already a &#8220;life-saving straw&#8221; for hard luxury products such as jewelry and watches.</p>
<p><strong> Comments:</strong> In the past hundred years, the Swiss watch industry has been following the route of luxury, low-key, respect for tradition and history, but due to the impact of the epidemic, the Swiss watch industry has begun to actively seek changes online, at least from the perspective of sales data, the Chinese market and China E-commerce has become a new opportunity for practitioners in the Swiss watch industry.</p>
<p><strong> Chiara Ferragni, the world&#8217;s number one fashion blogger, joins TOD&#8217;S board of directors </strong></p>
<p>Italian luxury goods group Tod&#8217;s recently announced that Chiara Ferragni, the world&#8217;s number one fashion blogger, has become a member of the board of directors. As soon as the news came out, TOD&#8217;s stock price rose by 14%.</p>
<p>Chiara Ferragni, 33, has more than 23 million followers on Instagram and is one of the world&#8217;s most valuable fashion bloggers. Diego Della Valle, founder and chairman of TOD&#8217;S, said in a statement that “Chiara Ferragni’s understanding of the world of young people will definitely be very valuable.” Affected by this news alone, TOD&#8217;S Group’s share price soared by 12% in a single day last Friday. The market value reached 1.1 billion euros, becoming the best performing stock in the FTSE Italy All-Share Index that day, and trading volume also rose sharply.</p>
<p><img decoding="async" src="https://p7.itc.cn/q_70/images01/20210418/3311926721434c23bebc639e8329347c.jpeg" max-width="600"> (Chiara Ferragni visits TOD&#8217;S family factory)</p>
<p>Chiara Ferragn&#8217;s fashion career began in 2009 when she founded theblondesalad.com, a fashion blog. In 2013, the personal brand Chiara Ferragni Collection was established. Chiara Ferragni is not only a fashion blogger, but also an entrepreneur who has really made gold in the era of fashion and social media.</p>
<p>In 2016, Chiara Ferragni expanded its fashion blog into a complete lifestyle website and e-commerce platform. She also expanded the fashion company The Blonde Salad, which she co-founded with her boyfriend and photographer Riccardo Pozzoli at the time, into an artist agency and digital creative production company. In 2018, Chiara Ferragni became the chairman of the personal brand Chiara Ferragni Collection. Chiara Ferragni&#8217;s commercial success led Harvard Business School to make a case study for her. Forbes also included her on the list of 30 young people under 30.</p>
<p><img decoding="async" src="https://p8.itc.cn/q_70/images01/20210418/bb6c92c5ee7a457185384df7a34848a0.jpeg" max-width="600"> (Chiara Ferragni visits TOD&#8217;S family factory)</p>
<p>Compared with Chiara Ferragni&#8217;s popularity in the social media era, TOD&#8217;S, which developed from a family workshop-style small family shoe factory into a luxury group in the 1940s, does need to be boosted by social media vitality. Group revenue has been declining for five consecutive years. Last year it plunged 30.4% to 637 million euros, of which the fourth quarter fell 22.6% to 184 million euros. The news that Chiara Ferragni joined the board of directors alone can raise TOD&#8217;S stock price, which shows the market&#8217;s expectation for the rejuvenation of TOD&#8217;S.</p>
<p><strong> Comments:</strong> The joining of Chiara Ferragni is only temporary for the increase in TOD&#8217;S stock price. The problem that TOD&#8217;S currently needs to solve is actually the problem of product and brand positioning in the era of social media and the collective rejuvenation of fashion brands. After all, TOD&#8217;S has lost what it used to be. The high-net-worth customer group did not grasp the hearts of young consumers too much, and lacked popular items, and the situation was a bit embarrassing. Only improving the product design itself is the long-term way to revive the brand.</p>
<p><strong> Gucci releases Gucci × Balenciaga joint collaboration series</strong></p>
<p>To celebrate the 100th anniversary of the brand&#8217;s founding, Gucci released the 2021/2022 new series &#8220;Aria-Fashion Aria&#8221; this week. Alessandro reassembles and rebuilds Gucci&#8217;s history and modernity, reborn in a new style. The show opened at The Savoy Club in London, which is also where Guccio Gucci worked before creating the brand.</p>
<p>Alessandro Michele also used this show to invite Balenciaga, a brand under the Kering Group, to participate together. The two sides conducted a special brand interweaving experiment and released the Gucci × Balenciaga joint collaboration series. Prior to this, Gucci started the cross-border collaboration with Balenciaga through cooperation with the outdoor sports brand The North Face, and Gucci cooperated with other brands to develop a complete series for the first time.</p>
<p>Balenciaga&#8217;s classic logo combination pattern, hourglass bag and other elements appeared in the big show, especially a sparkling Gucci x Balenciaga suit, which perfectly interprets the characteristics of the two brands and the characteristics of current fashion cross-border cooperation.</p>
<p><img decoding="async" src="https://p3.itc.cn/q_70/images01/20210418/f9024f3fa11f4d32b466255b4b94ae59.jpeg" max-width="600"></p>
<p>This series can also see the equestrian world praised by Alessandro Michele, and added the shoulder-padded silhouette design and signature logo emphasized by Demna Gvasalia after taking over Balenciaga.</p>
<p>Gucci also reinterpreted the classic red velvet suits launched during Tom Ford&#8217;s tenure as a designer, and followed the trend of the times, reinterpreting them in the form of men&#8217;s and women&#8217;s models.</p>
<p><img decoding="async" src="https://p5.itc.cn/q_70/images01/20210418/935991f257714720af34eebb2610a4f4.gif" max-width="600"></p>
<p><strong> Comments:</strong> Gucci&#8217;s recent decline in sales does require new ideas to stimulate sales. Balenciaga, which is characterized by youthfulness, subculture, and anti-fashion, is not only popular among young people, but also brings new ideas and selling points to Gucci. Co-branding within the group, resource integration, and complementary advantages, I wonder if it will become a new way to play in the fashion circle in the future.</p>
<p><strong> PRONOVIAS Group and Vera Wang signed a licensing agreement</strong></p>
<p>PRONOVIAS, a world-renowned luxury bridal group from Spain, signed a ten-year licensing agreement with well-known bridal designer Vera Wang. The content includes the cooperation between the two to launch the bridal brand &#8220;Vera Wang Bride&#8221;, and from October this year At the beginning, PRONOVIAS Group will sell &#8220;Vera Wang Bride&#8221; wedding dresses and gowns in its global stores. Because the price of Vera Wang Bride is 60% lower than that of Vera Wang haute couture wedding dresses, outsiders believe that this move is aimed at broadening the brand&#8217;s global customer base.</p>
<p><img decoding="async" src="https://p4.itc.cn/q_70/images01/20210418/52caa1f0ff9f460fa1cb7bf44d843b61.jpeg" max-width="600"> (Left: Vera Wang; Right: Amandine Ohayon, CEO of PRONOVIAS Group)</p>
<p>It is reported that the Vera Wang Bride series will launch 60 wedding dresses and 60 dresses, all from Vera and its design team. The series will incorporate innovative ideas and Vera Wang&#8217;s iconic design elements, and will be handmade with luxurious fabrics and materials. The Vera Wang Bride brand will also open an official website and social media, adopt personalized marketing strategies and carefully formulated global distribution strategies.</p>
<p>PRONOVIAS is a world-renowned luxury wedding company. Through this cooperation, PRONOVIAS has helped the expansion of the Vera Wang Bride brand in the Chinese and American markets, and has increased the brand’s global reputation. At the same time, it has once again expanded the group’s Brand Portfolio-After the birth of Vera Wang Bride, PRONOVIAS Group has owned six major bridal product portfolios since then.</p>
<p><strong> Comments:</strong> Vera Wang said in his speech: &#8220;I believe this new cooperation can further convey my wedding dress design and aesthetic concepts, and launch the VERA WANG wedding dress at a more affordable price, ensuring the original quality of craftsmanship and allowing more women to show the beauty of happiness. &#8220;If Vera Wang Bride can really reduce the price and guarantee the quality, it may be a boon for brides worldwide.</p>
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