From 0:00 on May 7, Ba Ria – Vung Tau will suspend many activities. In addition, activities of walking street, night market, collective dining (party, housewarming, filial piety, etc.) must not gather more than 50 people. Localities encourage people to organize simply, neatly, and not to gather in large numbers of people. Restaurants, shops and food and beverage service establishments must comply with the epidemic prevention and control commitments in accordance with regulations, encourage online ordering and sales, and take-away sales. Other production and business activities (besides temporarily suspended activities) are allowed to operate but must have commitments with local authorities to ensure that they are fully qualified to implement epidemic prevention and control measures as prescribed. In case the conditions are not fully met, the operation will be forced to suspend until the requirements of epidemic prevention are met.

Customers will not be served food and drink on the spot starting from 12 pm on May 7 until a new notice to prevent and control COVID-19 in Da Nang. (Photo: Tran Le Lam/VNA) On the evening of May 6, the People’s Committee of Da Nang City issued Official Letter 2707/UBND-KGVX on continuing to suspend services for epidemic prevention and control. COVID-19 . Chairman of the People’s Committee of Da Nang City Le Trung Chinh requested that from 12 o’clock on May 7, the operation of restaurant , shops, food and beverage service establishments; Stores are only allowed to sell goods to customers to take away, order and sale online , delivery to customers’ places; It is strictly forbidden to serve guests on the spot. Previously, at 0:00 on May 4, Da Nang city suspended cultural festivals, sports, religion, beliefs, worship, art performance events; the operation of non-essential business and service establishments at amusement parks, places of entertainment, beauty establishments, bars-pubs, discos, karaoke, massage, video games, cinemas, casino, public internet service point; walking street activities, night market. Da Nang temporarily suspends the organization of collective meals and drinks (filial weddings, weddings, parties, housewarming…) with more than 30 people; fitness, sports and bodybuilding activities at the gym, yoga, billiards; indoor sports activities; sports and martial arts activities that have direct contact; swimming activities; teaching and learning activities in schools. Public means of passenger transport (including taxis, grab cars) in the area are allowed to operate but transport no more than half of the permitted number of people for each type of vehicle and take measures to prevent and control the epidemic according to the law./.

King Le temple in Hoa Lu ancient capital’s historical and cultural relic area is closed. Hoang Thanh Phong, Executive Director of Tam Coc – Bich Dong tourist area said that this resort was closed at 6 am on May 7, in order to prevent and control the complicated development of the Covid-19 epidemic. At the same time, leaders of the unit directly mobilized religious establishments and worship facilities located in this tourist area such as: Bich Dong Pagoda, Thai Vi Temple to strictly abide by the fact that they do not welcome tourists to visit; combine cleaning of marinas, parking lots, office areas; assign officers and employees to be on duty 50% of the guaranteed number when there is a new notice. In the morning of the same day, Hoa Lu ancient capital was closed to ensure safety to prevent and control the Covid-19 epidemic. Mr. Giang Bach Dang, Director of the Center for Conservation of Historical and Cultural Relics of Hoa Lu Ancient Capital said: After the opening ceremony of “National Tourism Year – Ninh Binh 2021 with the theme “Hoa Lu – The Ancient Capital of a Thousand Years” , the number of visitors to the historical and cultural relic area of ​​Hoa Lu ancient capital increased markedly; Since the beginning of the year, the center has welcomed 67,500 tourists. But still have to strictly abide by the closure as a safety measure during the Covid-19 epidemic. Previously, Ninh Binh Provincial People’s Committee issued Document No. 226/UBND-VP6 on continuing to implement a number of measures to prevent and control the Covid-19 epidemic, including the following requirements: Tourist sites and attractions Schedule, gym activities, bodybuilding, yoga, dance… all have to temporarily stop welcoming guests from 6am on May 7, 2021. Observed at Trang An eco-tourism area located in the Trang An World Cultural and Natural Heritage complex and many other tourist sites and attractions in the morning of May 7 all strictly abide by the temporary suspension of welcoming tourists. .

From May 12, 2021, Ninh Thuan temporarily suspends meetings, conferences, seminars, religious activities, beliefs, events with large gatherings (over 30 people). For election activities, Ninh Thuan still organizes implementation according to Plan No. 27 dated March 26, 2021 of the Provincial Election Commission on the implementation of Covid-19 epidemic prevention and control and response to some situations. situations arise during the election of deputies to the 15th National Assembly and the election of People’s Council deputies at all levels for the 2021-2026 term. Ninh Thuan suspends festivals. Ninh Thuan suspends non-essential activities and services such as billiards businesses, beauty spas, children’s entertainment areas (including game areas in supermarkets), singing activities for each other. listening at coffee shops, mini football fields, activities to welcome tourists at destinations, tourist sites, scenic spots, monuments, museums. Previously, Ninh Thuan had temporarily suspended a number of services that were not really necessary, such as festivals, walking streets, night markets, bars, discos, karaoke, massage services, and electronic game services. concerts, food festivals, crowded wedding parties, cinemas, concentrated sports activities (gym, yoga)…. The Chairman of Ninh Thuan Provincial People’s Committee also assigned the Department of Transport to coordinate with relevant departments and agencies together with localities to manage and deploy Covid-19 epidemic control checkpoints at Thap Cham station, bus stations, supermarkets, etc. ports, markets… ensure efficiency and safety. Functional sectors and localities strictly handle cases of violations on epidemic prevention and control.

Social network icons Instagram, Facebook and WhatsApp. Photo: Kyodo / VNA According to the Vietnam News Agency reporter in Germany, the Hamburg Office of the Data Protection Commissioner, where Facebook has a branch in Germany, has sent a ban to the social network that owns the popular messaging service WhatsApp. From the beginning of this year, when running the WhatsApp software, a window will automatically pop up. The first page states that WhatsApp is updating its terms of use and data protection regulations, in which the first statement: WhatsApp cannot read or listen to chats because they are encrypted, and second: WhatsApp are making adjustments to make it simpler to chat with businesses. Next, the second page said that WhatsApp is updating its terms of use and data protection regulations, which confirmed that WhatsApp does not change privacy in private chat, but added information on how to get it. chat with the business as desired and how the business can manage user chat sections. Especially at the bottom of page 2 there is only the “agree” button and the user cannot do otherwise. If you do not agree with the new update, starting May 15, using WhatsApp may experience problems, such as being unable to receive or send messages, even if the account is not deleted or disabled. In short, WhatsApp requires users to agree to their new policy in order to continue using the service after May 15, in which an update will allow more information from WhatsApp to be shared with Facebook. and other apps like Instagram and Messenger (such as contacts and profile data), except for encrypted chat content. According to a statement by the Hamburg’s Office of the Data Protection Commissioner, the terms of the above agreement will be invalidated in Germany for three months, and the office will refer the case to the European Data Protection Authority, The independent EU agency enforces the rules across the bloc. According to Hamburg State Data Protection Commissioner Johannes Caspar, Facebook’s data protection breaches in the past as well as the September general elections in Germany indicate the risk of “mass building user profiles”. can be taken advantage of. He emphasized the ruling was intended to protect the rights and freedoms of millions of users across Germany. The official is concerned not only about privacy, but that records could be used to “influence voter choices and manipulate democratic decisions”. Currently in Germany there are about 60 million WhatsApp users, the most popular chat application currently in the country. However, in response to the ban, a WhatsApp spokesperson confirmed that the ban was issued without a legitimate basis and is based on a “basic misunderstanding” of the purpose and effect of the update. Therefore, a ban will not affect further rollout of the update.

Bao Yikang President and CEO of Ericsson

[ 研究显示，智慧工厂每季度可以降低25%的能源消耗。 ]

The epidemic has delayed the speed of 5G deployment in 2020, but 5G deployment is still a priority task in various regions, and its deployment speed depends on the quality of existing 4G and fixed broadband in different countries.

As the world looks forward to reviving the economy after the epidemic, the governments of many countries, including the United States, have announced significant investments in digital infrastructure. Ericsson President and CEO Börje Ekholm said in an exclusive interview with a reporter from China Business News during the Boao Forum for Asia 2021 annual meeting that the pandemic has accelerated the ongoing digital transformation. “In fact, we are beginning to digitize enterprises in a new way.”

However, on a global scale, 5G has not yet officially landed globally, and governments of various countries are still relatively cautious in the supervision of 5G spectrum auctions and supplier selection. There are still policy risks in the commercialization of 5G technology.

In this regard, Bao Yikang said frankly, “Usually, unforeseen risks are often the worst. Like business risks and technical risks, although these risks may occur, you are at least prepared. The hardest things are not. Foreseeable things, this is where I think major problems are most likely to occur. We don’t expect these problems to happen, but this situation may exist.”

The epidemic accelerates digital transformation

China Business News: How has the epidemic changed or affected the deployment of global 5G technology?

Bao Yikang: The pandemic has accelerated the already ongoing trend to some extent. For me, the pandemic has indeed accelerated the ongoing digital transformation. In fact, we are beginning to digitize enterprises in a new way.

One thing that is obvious (not so obvious in China) is that in some other places, not everyone can be connected, and when you disconnect in the digital world, it is a disaster.

Therefore, it can be said that what 5G can do and has not really done is to bridge the connectivity gap. We now see some countries, such as rural Europe or rural America, where there is no connectivity. There, investment will go into infrastructure to bridge this connectivity gap. I hope this is something 5G can do-like providing fiber-like functions in the air.

China Business News: How do you evaluate the Biden government’s plans and prospects for digital infrastructure construction?

Bao Yikang: It is difficult to say exactly how it turned out. But I think it is very clear that American politicians are at least aware of the need to provide connectivity to the people, including students, so that they can truly study and work remotely from home. At the same time, we can also see that 5G technology will promote innovation in new scenarios and use cases. I think that recognizing the importance of connectivity is part of a comprehensive understanding. This is nothing new in China, because it has been part of the plan in China for a long time.

China Business News: What do you think are the policy risks of deploying 5G networks? On a global scale, 5G has not yet been fully deployed, and some governments have changed their ideas about 5G. In this field, what is your biggest concern?

Bao Yikang: Under normal circumstances, unforeseen risks are often the worst. Like business risks and technical risks, although these risks may occur, you are at least ready. The hardest thing is the unpredictable. This is where I think the most likely big problems will occur. We do not expect these problems to occur, but this situation may exist.

Looking for 5G killer apps

China Business News: In your opinion, what are the most promising 5G application scenarios (whether for consumers or for industrial use)?

Bao Yikang: What we see in enterprises is that by transforming the factory into a completely wireless network (the work scenario), all cables can be saved first. Nowadays, in any factory, there are a lot of cables, which you can save.

Second, it can have great flexibility: if the factory does not have fixed wiring, it is much easier to reconfigure the factory. Therefore, with the help of wireless connection, you can move the configuration around.

Finally, the wireless network allows you to connect all the equipment in the factory, so you can really create a digital copy of the factory very easily through wireless connection.

This brings huge benefits, allowing for more flexible manufacturing. I do believe that production will become more personalized, and when everything can be configured via the wireless infrastructure, it will become easier, adjustments can be made when production changes and everything will move together.

I think the entire smart factory and Industry 4.0 itself will be a big use case. But you can have multiple use cases within this scope. This is why the concept of a killer application is much harder.

A smart factory allows you to connect everything without wiring to create a “digital twin”, which can have more flexible production methods, such as drone monitoring of machines, or production monitoring for inspection. All of these appear together in the smart factory.

From a broader perspective, we can talk about the two interesting industries of automobiles and airports. Now everyone is looking for the so-called “killer apps.” In fact, after the infrastructure is complete, this kind of application will naturally appear. This may be beyond the scope of our discussion today.

In Paris, we are helping Air France and our partners provide services for the professional ecosystem of more than 120,000 people in these three major airports in Paris, involving approximately 1,000 companies of different sizes and in different industries. The private mobile network deployed by Ericsson provides a safe, fast and reliable private network solution for the airport. It is suitable for all indoor and outdoor spaces.

We just announced that we will cooperate with Orange Spain to empower the dedicated network of automotive design, testing, engineering and official certification companies (Applus+IDIADA). The private network will include 5G coverage to help develop and certify next-generation automotive applications and services. Orange Spain’s 5G private network will cover the entire site, helping to achieve proof-of-concept testing, development and technical certification. Autonomous driving technology, automated services, vehicle performance, telematics, and in-vehicle infotainment are the key points.

If you turn to the consumer side, I believe AR and VR will be dramatic. For example, you can wear AR glasses, and whether it is a game application or other immersive entertainment activities, it provides a lot of flexibility for creating new use cases.

In South Korea, 5G is providing rich content for games, ultra-high-definition video, and augmented and virtual reality-based applications.

Service providers in markets such as South Korea, China, and Japan are developing AR and VR-based services and tying headsets with 5G tariffs. By 2030, AR alone may bring half of the immersive media revenue for service providers.

Another important focus is gaming, including signing contracts and agreements with international gaming companies and providing innovative gaming services to 5G users. According to statistics from SK Telecom, as of the end of last year, 5G users used gaming applications 2.7 times more frequently than 4G users.

The key to improving 5G services is to build the network well. South Korea has proved this, users can migrate all of their business, and this will also encourage users to increase consumption.

Therefore, my confirmation is that 5G will be more dramatic than 4G.

Causes of 5G backwardness in Europe

China Business News: Some analysts believe that Europe is slightly behind in 5G construction. One view is that the rate of return on investment is not proportional to capital investment as the cause of this problem. In addition, there are also views that this is related to the aging of the population. The population aging in Europe is faster than that in China and the United States. What do you think is the reason why Europe is lagging behind in 5G construction?

Bao Yikang: China is actively building 5G networks, South Korea and the United States will also achieve 5G coverage as soon as possible, and Europe will lag behind in this process. This fact is very clear, unless something changes.

There may be several reasons for the backward 5G construction in Europe: first, 5G spectrum allocation and auction methods; second, 5G website access rights; third, whether to legislate to provide compensation to operators, communication operators pay a lot when building 5G networks Additional cost. I also want to say that the European communications market is relatively fragmented. There are three communication operators in China and 200 in Europe. Europe is an extremely fragmented market, so it is difficult for communication operators to obtain scale effects, and only by forming scale effects can a large-scale communication market be established.

CBN: You once said that the development of 5G can reduce global carbon emissions by 15%. How is this achieved?

Bao Yikang: The communication technology industry has applied smarter algorithms and better asset planning. For example, communication technology can turn off building heating or night air conditioning at night. Through the above practices, we can reduce global energy and carbon emissions, all of which rely on digital infrastructure.

For example, we built a smart factory in the United States. Compared with the old factory that installed a lot of cables, the new factory has realized wireless connection. We installed a lot of monitoring equipment to measure the differences in carbon emissions between the old and new factories. Research shows that smart factories can reduce energy consumption by 25% every quarter.

Therefore, we believe that industrial digital transformation can make a huge contribution to reducing emissions. This is the case in the oil and gas industry, and in the shipping industry, things similar to what we do in the United States can also be used to reduce carbon emissions.

If you believe that sustainable development can solve the climate crisis, I think telecommunications infrastructure and digital infrastructure will be one of the key components. I am excited about this. I think investment is expected to enter the field of green economy, which will also contribute to the development of our industry and the world.

People in the Eastern Hemisphere can observe Apophis without binoculars by 2029. Exclude from the risk Asteroid 99942 Apophis was discovered in 2004. Apophis was quickly identified as one of the most dangerous asteroids that can impact Earth. However, that impact rating changed as astronomers tracked Apophis and its orbit. Now, results from a new radar observation campaign combined with accurate orbital analysis have helped astronomers conclude that Apophis poses no risk of impacting our planet in the least. at most a century. About 340 meters across, Apophis is quickly known to be an asteroid that could pose a serious threat to Earth. At that time, astronomers predicted that this asteroid would come close to Earth by 2029. Thanks to additional observations of a near-Earth object (NEO), the risk of impact by 2029 has since been eliminated. The scientists then also ruled out the potential impact risk posed by another close approach in 2036. However, a small chance of impact by 2068 is thought to still exist. When Apophis moved away from Earth on March 5, astronomers had an opportunity to use the radar observations vigorously. As a result, it helps refine estimates of the orbits of asteroids around the Sun with extremely high accuracy. Thus, scientists can confidently eliminate all risks of collision by 2068 and much later. “An impact in 2068 is no longer in NASA,” said Davide Farnocchia of the Center for Near-Earth Objects Research (CNEOS) managed by NASA’s Jet Propulsion Laboratory (JPL) in Southern California (USA). possibilities could happen again. Our calculations do not show any risk of impact for at least the next 100 years ”. Mr. Farnocchia mentioned the Sentry Risk Impact Table. Maintained by CNEOS, this table holds information about some asteroids whose orbits bring them so close to Earth that the impact cannot be ruled out. With recent findings, the Risk Impact Table no longer includes Apophis. Optical telescopes and ground radars help characterize every orbit of objects near Earth. As a result, scientists can improve long-term risk assessment. CNEOS calculated a high-precision orbit to support NASA’s Planetary Defense Coordination Office. Apophis is no longer a threat to Earth. Opportunity to “follow” Apophis Apophis is the size of three soccer fields, weighing 27 million tons. If it collided with Earth, it would cause an explosion that was equivalent to 880 million tons of TNT. This power could destroy a country of mid-size. Its impact with the Earth will be 65,000 times stronger than the atomic bomb that once fell on the city of Hiroshima, Japan. The impact hole it left could be 518m deep. To achieve new Apophis calculations, astronomers used 70 m radio antennas at the Deep Space Network’s Goldstone Deep Space Communications Complex near Barstow, California. As a result, they were able to accurately track Apophis’ movements. “Apophis used to be close to Earth, but it still has nearly 10.6 million miles (17 million km) to go. Despite this, we were able to obtain extremely accurate information about the distance of Apophis with an accuracy of about 150 m. This campaign helps us eliminate the impact of risk and a great scientific opportunity, ”said JPL scientist Marina Brozovic – who led the radar campaign. Goldstone also partnered with the 100-meter-long Green Bank Telescope in West Virginia to allow Apophis to be photographed. Goldstone transmits while Green Bank receives – experiment that doubles the strength of the received signal. Although the Apophis radar image appears in pixels, the image has a resolution of 38.75 m per pixel. This is a remarkable resolution, considering whether the asteroid is 17 million kilometers away, or about 44 times the Earth-Moon distance. As the radar team analyzes more data, they also hope to learn more about the asteroid’s shape. Previous radar observations have shown that Apophis has a “double layer”, or peanut-like appearance. This is a relatively common shape among asteroids near Earth that are greater than 660 feet (200 m) in diameter. Astronomers are also working to better understand Apophis’ rotation speed and the asteroid axis orbit. On April 13, 2029, the Apophis asteroids will cross less than 20 thousand miles (32 thousand kilometers) from the surface to closer to Earth than the distance of geotechnical asynchronous satellites. On that close 2029 approach, terrestrial observers in the Eastern hemisphere could witness Apophis without the aid of a telescope or binoculars. This is also an unprecedented opportunity for astronomers to get a close-up look at a monument in the Solar System. In particular, now, Apophis is just a scientific curiosity, instead of a danger to our planet. “When I first started learning about asteroids after college, Apophis was a malformed child among dangerous asteroids,” said Mr. Farnocchia. There is a certain sense of satisfaction to see it removed from the list of risks. We are looking forward to knowledge that we can explore in its up-close by 2029 ”.

Designer Cao Minh Tien said that he is pursuing a sustainable fashion style with traditional materials and a classic East Asian style that gives the wearer comfort. According to Cao Minh Tien, his style in these designs is never outdated. Talking about this new direction, Cao Minh Tien said that when choosing 100% natural materials, he made it difficult for himself, because the material was very limited in design design. However, he wishes to contribute to the work of preserving the environment, which is concerned by the contemporary world. Choosing Quynh Nga as the face of this new collection, Cao Minh Tien wants to prove to the public, costumes designed from traditional materials can suit anyone, including creators for my previous hot sexy pictures. Sharing about her new image, Quynh Nga said: “The audience may find me different from before, but in fact, I still have a gentle and feminine angle in my soul. should surprise the public “. As a longtime friend, as soon as he received the request of Cao Minh Tien to take pictures of this new collection, Quynh Nga immediately accepted. Quynh Nga said that she respected Cao Minh Tien in the attitude of hard work and enthusiasm. The two have been playing together since Quynh Nga was a 15-year-old girl. Since then, the couple has always been ready to support each other when needed. Cao Minh Tien is also a designer that Quynh Nga believes in her acting and singing career. Talking about her relationship with Viet Anh, Quynh Nga said that she and the actor were just friends. Regarding their ‘cool’ comments on her personal page, she said: “That is people not paying attention. Viet Anh commented on other sites with the same tone “. The actress also said that she is single now and feels happy with what she is. Quynh Nga also said that, the lucky women in marriage are now very few, she herself has yet to find a suitable match for her after the divorce. Sharing about her plans for 2021, Quynh Nga revealed that she would participate in a new film, which might start filming in the middle of the year. Besides, she will open yoga and dance centers in Hanoi and Ho Chi Minh City. (Photo: Tri Duc)

Reporter | Cui Peng Reporter | Cui Peng Two years after Tencent’s “930” reform, the organizational structure and business lines of PCG (Platform and Content Business Group) ushered in the first major adjustment. On April 15, Tencent’s Platform and Content Business Group (PCG) announced a new round of organizational structure and personnel adjustments. In this adjustment, Weishi will formally merge with Tencent Video to form an online video business. The new business implements a dual VP (Vice President) system and is jointly led by Lin Songtao (head of Microvision) and Sun Zhonghuai (head of Tencent Video). Yao Xiaoguang, vice president of Tencent, president of the Interactive Entertainment Group (IEG) Tianmei Studio Group, concurrently serves as the person in charge of the platform and content business group (PCG) social platform business, and is in charge of QQ. Liang Zhu, former head of QQ business and current vice president of Tencent, will assume the position of CEO of Tencent Music. In addition, Chen Juhong, vice president of Tencent, currently in charge of media business, will leave, but will remain in Tencent to be responsible for new businesses related to corporate social responsibility. The position of Tencent’s news leader is temporarily vacant. In fact, after the New Year in 2021, news about Tencent PCG’s internal adjustments began to circulate internally. There are also internal rumors that Tencent News will be integrated with Tencent Kandian, and the new business will be jointly led by Zeng Yu, the vice president in charge of PCG technology, and Yin Yu, the head of Kandian. However, due to excessive disagreements, the merger plan between Tencent News and Tencent Kandian was shelved, and the two businesses will only undergo internal adjustments in the near future. The adjustment has been brewing for nearly half a year. An insider from Tencent News told Jiemian News that as early as the end of last year, Chen Juhong was preparing for the handover work, but no one has taken over his position.

Not only that, Tencent Sports will also optimize some teams and management personnel, and the general manager of operations Zhao Guochen will be transferred to other businesses.

Some internal officials in Tencent told Jiemian News that Ren Yuxin (currently the COO of Tencent Group) is determined to advance this reform. The adjustment involves many businesses and teams, and it is very troublesome to sort out, but “Mark (Ren Yuxin) has a strong ability to act” .

Strengthen the senior management binding mechanism

After Tencent’s “930” major adjustment in 2018, Ren Yuxin established a senior management partner system within PCG. All 8 corporate-level VPs (Vice Presidents) responsible for specific businesses were included, and the assessment and incentive mechanisms were uniformly adjusted to jointly undertake PCG performance. .

Regarding this system, Ren Yuxin’s original words are “to do well to share benefits, not to do well to share responsibilities”, which aims to emphasize the cooperation between VPs. However, in the follow-up actual implementation level, there are still some organizational walls and the phenomenon of fighting alone in each business line.

According to Jiemian News, before the National Day last year, in a voting activity involving more than 250 employees within PCG, there were more than 200 employees who chose “no” and “don’t know” regarding the question of whether there was a “group spirit” in PCG. To a certain extent, this reflects the barriers that exist at the grassroots level.

After this adjustment, PCG’s management style will shift from VP cooperation to emphasizing VP binding, further strengthening the joint advancement and retreat of various business lines within the business group.

Combining with Tencent’s past internal integration history of the business, this integration also implies internal horse racing, and the winning business and leadership may go further within Tencent.

Video number upper position

In this adjustment, the short video business involved is also worthy of attention.

The video account was developed by Tencent’s WXG (WeChat business group) in 2019 when a special team was formed. The early team was very small, with only ten or twenty members. However, the data of the video account is growing very fast. In 2020, the DAU will exceed 200 million. Correspondingly, the DAU of Weishi was only 40 million at that time.

This has caused a lot of discussion within PCG. Some employees raised questions at the internal sharing event for the second anniversary of PCG. As Tencent’s company-level trump card in the short video track, how Microvision will continue to move forward in the future.

Lin Songtao, vice president of Tencent, who is in charge of Weishi, gave a detailed response at the scene and spoke for longer than the prescribed time. Ren Yuxin immediately said that “microvision is worth more time” and encouraged him to elaborate on all the points.

At the end of last year, Weishi announced that it would invest 1 billion yuan to support the micro drama business, indicating that it will focus on this business this year. In Tencent’s 2020 financial report, Weishi’s achievements in the “micro drama” business are also highlighted. In previous Tencent financial reports, this type of small-scale new business was rarely described separately.

According to Jiemian News, regarding the direction and business division after the merger, Weishi has recently completed interviews with middle-level cadres.

The merger of Weishi and Video also means that in the short video track, the video account will take on more important responsibilities, as well as the strategic demands from the group’s senior management.

The North Branch will continue to adjust

The adjustment of the content team of Tencent North Branch has been going on for many years.

As early as 2017, during the high-level adjustments, Liu Shengyi, a member of the general office in charge of OMG (online media business group), was transferred to the chairman of Tencent Advertising Alliance until he completely withdrew from the Tencent General Office this year and became a senior management consultant.

The VP of Tencent News, Information Flow, and Tencent Video began to report directly to Ren Yuxin, who is in charge of MIG (Mobile Internet Business Group) and IEG (Interactive Entertainment Business Group).

After the establishment of PCG, Ren Yuxin focused internally on promoting the construction of two major middle stations, content middle stations and technical middle stations, to provide support for front-end business.

After more than two years of development, the integrated front-end content business has become executable at the operational level. However, in this PCG announcement, there is no mention of a plan to integrate information flow and news services. The two businesses may continue to adjust in the future.

Subject to the impact of the macro environment, the revenue of media advertising with Tencent Video and Tencent News as the main carriers has shown a downward trend year by year. Tencent’s latest financial report data shows that in 2020, Tencent’s media advertising revenue will decrease by 8% year-on-year.

Chen Juhong once wrote an article “Leaving” to record his “golden days” in Nanfang Newspaper Group. After his departure, Tencent’s reforms on the media content side will continue.

The news department is the brand image business that Tencent hopes to retain. In the future, as the PCG reform is further deepened, the news team and the information flow team will have more collisions between content and algorithm recommendations, which is a problem that Tencent news leaders will need to face in the future.