It is understood that the theme of this summit forum is “Intelligent Leadership and Seeing the Future”. Tan Jianrong, Academician of the Chinese Academy of Engineering, Yang Hong, Secretary-General of the Financial Science and Technology Committee of the Chinese Financial Society, and Former Inspector of the Science and Technology Department of the People’s Bank of China, China Industrial Zhang Yu, Director of the Policy Research Institute of the Internet Research Institute, Zhou Aoying, Vice President of East China Normal University, Zhang Mingzhong, Deputy Secretary-General of the Industrial Supply Chain Committee of China International Chamber of Commerce, Zhao Jianchun, Vice President of Tencent Cloud, Tian Chao, General Manager of Tencent Cloud Operations, and many other digital transformation fields Senior research experts from, as well as outstanding pioneers in digital transformation from various industries such as finance, industry, education, and retail, combined their own practice and thinking, and jointly discussed the digital transformation of enterprises in the information age.

Tencent Cloud TVP Industry Ambassador Program officially released

In recent years, digital transformation has gradually become a new driving force for enterprise development, innovation and management. Enterprises in various fields are actively exploring the best path for digital transformation. However, in this process, the informatization and digitization of all walks of life have not formed a universal model or general methodology. Each company will be different from the industry, the scale of the company, and its own unique pain points. The transformation plan produces differentiated demands. Therefore, keeping abreast of the latest progress of the industry’s digital transformation and conducting more intra-industry exchanges and discussions have become a rigid need for the entire industry. Tencent Cloud TVP Industry Ambassador Program was born under this demand.

The Tencent Cloud TVP Industry Ambassador Program is an important part of Tencent Cloud’s concept of building a digital ecosystem for the entire industry. It will target digital leaders in thousands of industries, such as digital transformation leaders of major traditional companies, managers of digital service companies, and financial technology management. The person in charge and the backbone of the industry’s technological change, aiming to promote in-depth communication between Tencent Cloud and various industries by establishing a communication platform with these industry technical experts, and to be able to improve Tencent Cloud’s product capabilities and industry solutions in a more targeted manner. Plan to realize the beautiful vision of “influencing the world with science and technology”.

The scope of the plan will include education, finance, real estate, industry, transportation, energy and other production and life industries. TVP industry ambassadors in each industry will regularly exchange information on the difficulties and key goals of the industry in the development of information technology. Provide suggestions on the design and application of cloud service products from an industry perspective. At the same time, as an invited guest, he will participate in events held by Tencent Cloud from time to time, share experience in digital construction, and work with Tencent Cloud to jointly promote the digital transformation of the industry.

In addition to participating in rich exchange activities and cutting-edge industry conferences, sharing first-line practices and thinking in various fields, Tencent Cloud TVP industry ambassadors can also obtain channels for personal brand and influence communication through Tencent and Tencent Cloud. At the same time, enjoy multiple exclusive rights and benefits such as product experience services, event VIP privileges, and TVP joint book publishing.

In fact, Tencent Cloud has been deeply involved in the digital transformation of the industry for a long time. With the help of Tencent’s deep capabilities and open ecology in the fields of cloud, security, artificial intelligence, location services and other fields for a long time, Tencent Cloud has already contributed to finance, industry, education, retail, etc. The industry provides digital transformation services. In the financial industry, Tencent Cloud has served a large number of customers in the financial sector, including more than 150 banks, dozens of brokerages, insurance, and more than 90% of licensed consumer gold and many pan-financial companies. Tencent Cloud has also cooperated with leading financial institutions such as Bank of China, China Construction Bank, PICC, China UnionPay, Shenzhen Stock Exchange, and Bank of China International Securities to build a financial cloud platform. It is worth mentioning that Tencent Cloud enterprise-level distributed database TDSQL has served nearly half of domestic TOP 20 banks, and the service ratio of TOP 10 banks is as high as 60%. In the field of industrial manufacturing, more and more companies are beginning to seek digital solutions for lean production and intelligent manufacturing. As a product of the deep integration of the real economy and the new generation of information technology such as 5G, cloud computing, and big data, the Industrial Internet is releasing new momentum for economic development and becoming a booster for accelerating industrial transformation and industrial digital transformation and upgrading. Tencent’s WeMake industrial Internet platform currently covers more than 10 industrial cloud bases across the country, with the widest coverage and the fastest growth rate among domestic cloud vendors. Take Zhangjiagang as an example. The first batch of the platform has completed the introduction of 25 cooperative service providers, and 207 companies have gone to the cloud, providing 69 companies (including Dow, Shagang, Yonggang, Donghua Energy, Jordan and other industry leaders) The “Industrial Internet + Safe Production” solution provides 137 small and medium-sized enterprises with lightweight SaaS tools. In addition, in the education industry, Tencent Education has currently served more than 1,000 provinces, municipalities and counties across the country, with more than 100,000 smart campus benchmarking schools, serving more than 1,000 universities, 100 million teachers and students, and more than 300,000 schools. As an educational institution, Tencent Classroom has served more than 400 million students. Through digital means, Tencent Cloud is accelerating the development of classroom intelligence and education fairness in the education industry. In terms of co-construction of the digital ecosystem, Tencent Cloud also has relatively mature landing experience.As early as 2018, it released the Tencent Cloud’s most valuable expert for building a developer ecosystem-the TVP plan. So far, more than 270 technical experts have joined. TVP, and through various forms of online and offline communication and sharing, jointly promote the development of cloud computing technology and the prosperity of the developer community. 11 experts were awarded TVP industry ambassador certificate on site The release of the Tencent Cloud TVP Industry Ambassador Program this time is Tencent Cloud’s renewed effort in promoting the digital transformation of enterprises and building the digital ecosystem of the industry. In the future, Tencent Cloud will focus on the current and future of digital transformation in various industries, and make TVP industry ambassadors. A communication platform with influence radiating the whole industry and multi-industry. Together with TVP industry ambassadors, we will continue to deepen the differentiated needs of various industries, continue to polish Tencent Cloud products and services, and make every effort to promote the digital upgrade of the industry

At the forum, Zhong Xiangping, vice president of Tencent and president of Tencent Smart Transportation and Mobility, shared Tencent’s thinking and progress in the field of smart transportation around technology, ecology, and services.

Zhong Xiangping believes that the construction of smart transportation is the main force of the new infrastructure. At the same time, the construction of smart transportation is also a long-term, diversified, and highly complex ecological project. In this process, governments, enterprises, scientific research institutions, The collective participation of the public requires extensive ecological cooperation between all parties and the collaborative construction of the industrial chain.

(Picture source: International Online)

“The continuous improvement of the digital base will be the foundation for the development of smart transportation.” Zhong Xiangping said, “Tencent has built the WeTrasnsport smart transportation solution based on the accumulation of technology in the transportation field. It hopes to use people, vehicles, roads, networks, and clouds. To build a dynamic data base for traffic, and build a traffic dynamic data base based on it. Based on the four stages of traffic construction, management, operation and service, we will build together with partners, and ultimately hope to form a data connection and efficient collaboration to form a traffic situation. The picture shows a network of traffic management to provide users with one-stop services.”

In the next 30 years, domestic smart high-speed construction will transform from the stage of large-scale investment and construction to the stage of high-quality management, operation and service. And digital technology capabilities will help achieve high-quality traffic operation services. Tencent will continue to use its technical capabilities, ecological capabilities and service capabilities to be a co-builder of smart transportation and help my country to upgrade from a “high-speed power” to a “high-speed power.”

The following is a record of Zhong Xiangping’s speech:

Dear leaders and distinguished guests, good afternoon everyone! I am very happy to be here for everyone to gather together and participate in a forum we are leading today. We also feel that there are many meaningful and valuable things in this direction, waiting for us to explore and advance together. Xi’an is China’s One of the four ancient civilizations and historical capitals, the cultural heritage is very rich, the economic development is accelerating, and we also feel that under the new development pattern of the “Belt and Road”, Xi’an is making every effort to become an international metropolis and the center of the country. In the city, where history, culture and modern development are blended, we also feel that digital technology makes this city shining.

Tencent has done a lot of cooperation with Xi’an early on. We have achieved results in technology research and development, cultural tourism, transportation and travel. In 2018, Tencent and the Xi’an municipal government also reached a comprehensive and in-depth cooperation. Tencent has always hoped to continuously apply its own digital technology to promote the physical industry and promote the implementation of the entire digital industry in cities, including in Xi’an. Last year, Tencent Cloud and Xi’an Aviation Base jointly built an aviation big data center. As of today, more than 2,000 companies have been on the cloud platform. We also promoted many public travel improvements in Xi’an very early. There are already more than 1,000 buses and 7 subway lines in Xi’an area, all of which have realized the code-based ride, bringing a very convenient travel experience for the citizens of Xi’an. At present, we have more than 10 million users who have launched Tencent’s ride code applet. Xi’an has a population of more than 12 million, which is still a very high proportion. They are all using Tencent’s public travel services. We also see the development of the entire transportation. As the main force of the new infrastructure, it is a very important foundation for the country’s economic development and people’s livelihood services. This is also a very important field for Tencent, so today I also want to take this opportunity to share Let us share some of Tencent’s little practices, thoughts and observations in the smart transportation industry. The constantly improving digital base is the foundation for the development of smart transportation. We see that with the continuous development of digital technology, every vehicle, every person, and every location will become a digital node in the transportation network. In the future intelligent transportation network system, every digital node can Well connected, there will be more room for development. In 2035, my country wants to become a cost-effective, green and economical, intelligent, advanced, modern, and high-quality national comprehensive three-dimensional transportation network. Under such target circumstances, what should each enterprise do? Tencent has been thinking about this problem all the time. Tencent believes that we can do our best to give play to our digital capabilities, so that every element in the communication network can form a digital connection and interconnection. We have formed a We Transport smart transportation solution in the entire transportation field. We hope to create a real-time update and self-purifying traffic dynamic digital base for the city through the dynamic connection of people, vehicles, roads, clouds, and the Internet. The brain of the cloud, on the constantly improving digital base, provides digital assistance for the construction, management, operation and service of traffic. These four stages. We are also co-constructing with some partners. We hope to finally achieve data connection and efficient collaboration, form a map of traffic situation and a network of traffic management, and provide users with one-stop service capabilities. Last year, we cooperated with the Transportation Bureau of Xi’an, and combined with Tencent’s technical capabilities in traffic location big data to provide optimization and assistance for urban public transportation in Xi’an, and to share the big data of our most real-time users. It also hopes to improve the efficiency of operation and management while improving the service experience of public travel. We use an open and collaborative ecology to accelerate the co-construction of smart transportation. The construction of smart transportation is a long-term, diversified, and highly complex ecological project. In the process of advancement, it requires the joint assistance of the government, enterprises, scientific research institutions, and the public. It requires a wide range of ecological cooperation as an industrial chain. Foundation. In the We Transport strategic framework of Tencent’s smart transportation, in addition to relying on Tencent’s own data, capabilities, and technical advantages, Tencent will also strive to become a co-builder, starting from the strategic layout of transportation, and opening up and more collaborative Concept, join hands with more partners in the industry chain, and jointly promote the intelligent upgrade of China’s transportation industry. This morning, Tencent Smart Transportation and China Academy of Information and Communications Technology signed a strategic cooperation agreement to continuously deepen diversified cooperation in the field of Internet of Vehicles and smart transportation. At the same time, we also released the product of Smart Internet Development and Evaluation Tool Chain. ZTE has launched more applications in the field of evaluation of intelligent network connection. Digital technical capabilities help Xi’an realize higher-quality traffic operation services. In the various fields covered by smart transportation, the construction of smart highways plays a very important role in society, economy, and people’s livelihood. China is developing into a high-speed power country. In the next 30 years, it will move from large-scale investment and construction to high-quality management and operation. The service stage is undergoing transformation and upgrading. At present, there have been some difficulties and challenges in the management and service of domestic expressways. For example, the cost of intelligent construction and maintenance is very high, the monitoring coverage has been incomplete, and the efficiency of management and service also has some difficulties. I have been thinking about how to use digital technology tools and Internet user service capabilities to help the management and operation of highways, reduce costs and increase efficiency, and improve the service quality of operations. In response to these difficulties and challenges in highway management and operation, today we rely on Tencent’s core technologies such as cloud computing, 5G, big data, digital twins, etc. to build a complete set of smart high-speed solutions. We are committed to achieving perceivable and computable Intelligent perception operations and service capabilities that can be made, accessible, and serviceable. Today I am very happy and honored to have the opportunity to discuss the development of smart transportation industry with all leaders and experts. We also very much hope to make use of Tencent’s technical capabilities in all aspects and explore more in-depth cooperation and cooperation with partners in the transportation industry. Co-construction helps the industry to develop smarter, expands the innovative application of technology, and brings better service experience to users. This is what Tencent has always insisted on. We also hope to join hands with everyone in the field of transportation to create Create higher service value

Alibaba’s headquarters is located in Hangzhou, which has also greatly promoted the economic development of Hangzhou. According to valid data, Hangzhou’s GDP in 2020 will reach 1,610.6 billion yuan, an average annual growth rate of 3.9%, and it has just been established in Alibaba. In 1999, Hangzhou’s GDP was only 122.5 billion yuan. In just 20 years, Hangzhou’s GDP has doubled by as much as 12 times. Although the GDP of every city in China has been guaranteed in the past few years, There are few data like Hangzhou, and Ali has contributed a lot!
In fact, Hangzhou is not without other large companies, such as Wahaha, Nongfu Spring, Geely and other large companies are located in Hangzhou. They have also contributed their own strength to the development of the city, but compared to Ali, they are much worse. They are just themselves. However, Ali’s industry can drive the overall development of the city. According to incomplete statistics, Ali directly and indirectly created 33 million new jobs in Hangzhou and its surrounding areas, which has driven Hangzhou’s economic development as a whole. It’s not that you can’t live without Ali, but Hangzhou has today, and Ali is indispensable!

However, Tencent in Shenzhen is much worse than that of Shenzhen. It’s not that Tencent’s size is much smaller than that of Ali. It’s that Tencent’s main business is games and social networking, and it has a higher degree of virtualization. It will not drive the city’s economy like Ali. So big, and because Shenzhen itself is much more economically developed than Hangzhou, and there are many other large-scale companies in Shenzhen, Tencent is absolutely not as important to Shenzhen as Ali is to Hangzhou! Of course, this is not because Tencent is inferior to Alibaba. It can only be said that it is a problem of the location of everyone’s headquarters. Just like Daqing Oilfield in Daqing, Anshan Iron and Steel in Anshan, etc., these are large enterprises in small cities, and the existence of enterprises is of greater significance to cities. It may even be the backbone of the city’s GDP, but there is no way that these companies will be stronger than Tencent Ali!

Produced | Sohu Technology

Author | Yin Lina

In the morning of June 9, Youxian submitted its prospectus every day, formally sprinting for the IPO of US stocks.

The Daily Fresh Food Plan uses “MF” (abbreviation of the English name MissFresh) as the stock code and is listed on the Nasdaq. The tentative maximum fundraising amount is 100 million US dollars, and it launches an impact on the “first share of fresh food e-commerce” .

Daily Youxian is an old player in the “fresh food e-commerce” track. Because of the extremely high loss rate of this track, but it can also harvest huge traffic. Therefore, in the 6 and a half years of its establishment, Daily Youxian has witnessed the fall of many opponents and ushered in batch after batch of new ones. Players, and at the same time, need successive financing to replenish “ammunition.”

Nowadays, the competition in the “vegetable selling” business has become fierce. Internet giants such as Meituan Optimal, Orange Heart Optimal (under Didi), and Duoduo Maicai (under Pinduoduo) have entered the community group buying, and there are also from Dingdong Maicai and Meituan The opponents of buying food equivalent to the “pre-warehouse + delivery model” are developing rapidly. After the tide of bankruptcy of fresh food e-commerce, the track has become hot again. For Daily Fresh Food, this is a good thing, but it is also a challenge.

Performance dismantling: losses have narrowed significantly, and performance costs accounted for about 1/4 of revenue

From the performance point of view, from 2018 to 2020, the daily revenue of Youxian was 3.55 billion yuan, 6.0 billion yuan and 6.13 billion yuan.

2019 is a year of rapid development of Daily Fresh Food. This is not difficult to see in the “69% year-on-year increase in revenue”.

This is a year of daily excellence and freshness. One example is the large investment in technology and content. For the whole year of 2019, the daily cost of Youxian on technology and content was close to 4.7 billion, an increase of more than 100% compared to the previous year. At the same time, with the expansion of business scale, Daily Youxian has also increased its costs, performance costs, and administrative expenses, but has decreased marketing expenses.

Entering 2020, with more and more players pouring into the fresh food e-commerce track, the daily revenue of Fresh Fresh has only gained a small increase, from 6.0 billion to 6.13 billion. However, compared to the opponent’s strategy of trading losses for growth, Daily Youxian’s losses have significantly narrowed in 2020. The net loss has dropped sharply from 2.91 billion yuan in 2019 to 1.65 billion yuan in 2020, a drop of up to 43.3%.

In terms of cost control, Daily Youxian’s gross profit margin has increased from 8.6% in 2018 to 19.4% in 2020. Specifically, in the case of basically flat revenue, the daily operating costs of fresh fresh products have dropped by about 10%, and direct sourcing of commodities may be the main reason for the decrease in costs. Last year, Liu Zhidan, vice president of Daily Fresh Food and head of the Commodity Center, once said that the proportion of direct sourcing of commodities is close to 80% of the target, and that direct sourcing can further reduce costs by more than 10% compared to land sourcing.

In addition, Daily Fresh Food has also reduced various expenses to a greater extent. Among them, performance expenses fell by 14% year-on-year, marketing expenses fell by 20% year-on-year, and administrative expenses fell by 21%, all of which are manifestations of improved operational efficiency.

Among the various expenses, the daily excellent fresh flowers has the highest proportion of the cost of contract performance. From 2018 to 2020, daily Youxian’s performance costs were 1.24 billion yuan, 1.83 billion yuan, and 1.58 billion yuan, accounting for 34.9%, 30.5%, and 25.7% of the company’s current operating income, respectively, a significant decrease.

Since Daily Youxian launched the heavy asset model of pre-warehouses, discussions on performance costs in business analysis have been heated. Since the initial investment has become an established fact, how to increase the customer unit price to cover the cost has become a key concern of Daily Fresh. As of now, the daily average customer unit price of fresh pre-warehouse real-time retail is 94.6 yuan. According to its prospectus, this is currently the company with the highest unit price under the pre-warehouse model.

However, in the field of “selling vegetables”, compared with the previous high-investment pre-warehouse model, the current capital’s most favored model is the light asset model of community group buying, which is an appointment order + self-request. In this track, there are also Internet giants such as Meituan, Pinduoduo, Didi, and JD.com.

From a geographical point of view, the competition between Daily Fresh and the current popular community group buying is not a head-to-head competition.

Daily Youxian’s main battlefields are distributed in four regions: North China, Central China, South China, and East China. They are mainly first-tier or new-tier cities. Cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou are involved. Among them, North China is a key area, and only Beijing City The number of front positions has reached 1/5 of the total.

As for community group buying, as of the end of last year, Didi’s community group buying companies such as Orange Heart, Meituan, Duoduomai, Xingshengyou are still developing in second-tier cities, such as the Hunan and Hubei provinces in central China and the southwestern region. Mainly in Sichuan. However, after nearly half a year of development, as of the end of March this year, Meituan Optimal has stationed in more than 2,600 cities and counties across the country, basically completing national coverage. According to data from Everbright Securities, in April this year, Duoduo’s business coverage has covered about 1,800 counties.

Compared with the rapid expansion of community group buying, Daily Youxian appears to be more cautious in Kaicheng, but it also avoids the problem of further expansion of losses. As of March 31, 2021, Daily Youxian has established 631 front-end warehouses in 16 cities in China, and has accumulated more than 31 million trading users.

Financing story: Xu Zheng and his “100 billion” goal

Compared with the boring research on revenue, contract performance, and supply chain, the daily financing story of Youxian is more interesting.

Behind this fast-growing company is Xu Zheng, who was recommended to the University of Science and Technology of China at the age of 15, and became the youngest general manager of Lenovo’s business department in China at the age of 28. In the 30th year of his establishment, he took the initiative to ask Ying to transfer to Jiawo, abandoning the seemingly high-end business of “selling computers” and moving to the field to study “selling fruits”. Three years later, in 2014, he founded Daily Youxian.

According to incomplete statistics, Daily Youxian has completed 10 rounds of financing, with a cumulative total of more than 11 billion yuan. In the second half of last year alone, Daily Youxian completed two rounds of financing with a total of more than 5 billion yuan. And its investors are also from top VCs, well-known companies and local governments.

Among them, Tencent has invested in 5 consecutive rounds, and Xu Zheng’s old club Lenovo has also participated in the C round of investment. In terms of capital, Daily Youxian’s shareholders include ICBC International, CICC Capital, and Goldman Sachs. At the same time, state-owned assets such as Suzhou Changshu Government Industrial Fund, Qingdao Guoxin, Qingdao Municipal Government Guidance Fund and other local government funds also appeared on the list of investors.

Despite this, Daily Youxian has also encountered the darkest moments in its development. In the most difficult moment of financing, Xu Zheng used all of his real estate mortgage loans to prepare for the company to invest all of his belongings.

Look at the shareholder structure of Daily Youxian. In the management, Xu Zheng, the founder and CEO of Daily Youxian, holds 15.3% of the shares and has 74.1% of the voting rights. In addition, the company’s CFO Wang Jun owns 2.2% of the shares and owns 0.7% of the voting rights; the company’s COO Sun Yuan owns 1.3% of the shares and 0.4% of the voting rights.The directors and the company’s management hold a total of 20.2% of the shares and 75.6% of the voting rights

Among the external shareholders, Xiamen Daily Youxian Equity Investment Partnership (Limited Partnership), with a Qingdao state-owned background, holds the highest share of 8.7%, with 2.7% of the voting rights. According to the total investment of 2 billion yuan in Qingdao’s state-owned assets, as of December last year, the daily valuation of Youxian was around 23 billion yuan.

In addition, Image Frame Investment of Tencent Holdings holds 8.1% of the shares and 2.5% of the voting rights. Genesis Capital holds 7.2% of the shares and has 2.2% of the voting rights. In addition, Zeng Bin, the other founder of Daily Youxian, holds 5.5% of the shares and 0.3% of the voting rights.

The number of “hundred billions” is constantly mentioned in the financing stories of various stages and different versions of Youxian Daily.

In June 2019, Daily Youxian and Tencent jointly held a huge smart retail conference. It was at this press conference that Xu Zheng proposed for the first time the goal of growing into a “hundred billion” scale fresh food retail platform.

Daily Youxian’s latest financing occurred on December 9th last year, and it is also the largest strategic investment of fresh food e-commerce in the local area so far, with a total amount of 2 billion yuan. In this financing conference from the Qingdao government, the perspective of Daily Fresh Food is not limited to the “100 billion” track of “selling vegetables”, but involves the four “100 billion” of ecological chain, finance and technology.

Among them, the ecological chain is mainly undertaken by Sansheng Venture Capital, a fund of Daily Fresh Food, which mainly includes the five aspects of the upstream vegetable industry, dairy industry, fruit industry, fishery and meat industry. Guo Qi, the founding partner of Sansheng Ventures, is also the vice president of Daily Youxian. In his opinion, the cultivation, breeding, and processing of agricultural products are actually extended to deep processing and high added value, from agriculture to industrial products. Conversion.

Finance is mainly for farmers, channel merchants, merchants, and users, including four types of entities, including agricultural insurance for farmers, futures trading for channel merchants, supply chain finance for merchants, and consumer credit to users. The first step is to adopt a weekly settlement policy with the head supplier. In the field of science and technology, it mainly includes biotechnology and AI technology. Among them, biotechnology mainly involves the improvement of varieties, while empowering traditional industries.

However, these stories are far from being realized on the eve of listing. At the beginning of the prospectus, Daily Youxian proposed the formula (A+B)*N. A stands for real-time retail in the front-storage mode, B stands for smart food market, and N stands for retail cloud.

Previously, Daily Youxian has developed an end-to-end intelligent system based on a large amount of data accumulation and algorithm optimization-Smart Retail Network (RAIN), covering core areas such as smart supply chain, smart logistics, and smart marketing. Smart food market and retail cloud are new business formats for the B-end extended on this basis.

According to the prospectus, in the practice of smart vegetable market, Daily Youxian will first obtain the right to operate the vegetable market, then renovate the layout of the venue, optimize the combination of merchants and introduce new business formats; at the same time, provide merchants with electronic payment, online marketing, and CRM tools. SaaS service package including business planning; finally, help merchants of smart food market convert offline customers into online private domain traffic, and realize further increase in e-commerce business revenue through online trading platforms.

Up to now, Daily Youxian has signed operating agreements with 54 vegetable markets in 14 cities, and has started operations in 33 vegetable markets in 10 cities.

In the retail cloud business, Daily Youxian will target long-tail small and medium-sized supermarkets as its target customers, providing online and offline omni-channel retail, customer management, supply chain and performance management digital capabilities, and to achieve vertical e-commerce The development path towards platform.

The first-hand vegetable market and the other-hand supermarket, Daily Youxian has set its sights on the wider retail entrance.

But the story is also just a story. Today, Daily Youxian has turned the story of the pre-storage into reality, but Daily Youxian now has to face more capital influx into the track, and more experienced and well-executed companies as its opponents. .

In Xu Zheng’s prediction, the end result of the fresh food market will be the coexistence of multiple oligarchs at the level of hundreds of billions. For Daily Youxian, who is entering the next stage, it may be re-adjusting the fighting posture.

Sina reported that Ni Ni brought an attractive look when wearing a high slit skirt in a classic style. The Chinese actress attended the Tencent Press Conference event with a black design. The dress is in David Koma’s Fall/Winter 2021 collection. Sparkling jewelry such as belts, bracelets and earrings appear as accents, helping the black design shine more. Recently, Ni Ni’s fashion sense of events has been highly appreciated. She showed her own charm when choosing for herself models of high-cut skirts, chest cups… The silver design is part of Zuhair Murad’s Spring 2021 collection. The actress applies a safe formula when choosing shoes of the same color. Besides, the dress has a striking color, so the accompanying jewelry models are moderated so as not to affect the shape. Attending the 24th Shanghai International Film Festival, Ni Ni wore a tailored dress from the Gucci fashion house. She paired it with a watch from Jaeger-LeCoultre. Outstanding color is not a factor that can make Ni Ni difficult. The 32-year-old actor has fair skin. Therefore, she confidently tries with tones such as green, pink, red… At the 27th Bach Ngoc Lan Awards Ceremony, Ni Ni aimed for an elegant but equally attractive image. She wears the design in the Spring 2021 collection of Alexis Mabille. One of Ni Ni’s recent impressions was at the Marie Claire Night. She wears a suit and high heels from Alexandre Vauthier. The change of socks over 100 years Celebrities like Madonna, Rihanna have a direct influence on the change of tights models.

As one of the outstanding Chinese auto brands, BYD’s continuous deep cultivation in the field of new energy in recent years has gradually shown its effect. A series of DM-i models have also been launched recently, and Tang is the flagship of BYD’s current SUV matrix. The product will naturally not fall. On the eve of the Tang DM-i’s launch, we also conducted a test drive experience on it to experience what the DM-i version of Tang can make. BYD Tang DM-i continues the family-style Dragon Face design language. Compared with the other versions of Tang, there is not much change, but there are more logos in the details, which we are more familiar with. The long and narrow headlights have not changed. The matrix LED light source makes it look dazzling. The decorative strips on the upper edge of the headlights continue to stretch out from the middle net, which also makes the entire front face more integrated. The side of the body is still very dynamic, and the waistline of the “Youlong Jumping” is very elegant. In terms of body size, the parameters of the Tang DM-i are 4870/1950/1725mm, and the wheelbase is 2820mm, which is considered a standard medium and large SUV. Wheels up to 20 inches in size are quite uplifting. The double five-frame shape looks full of tension and adopts the popular two-color design. The standard tires are from the Giti brand and the specifications are 245/45 R20. The through-type taillights at the rear of the car are highly recognizable. The license plate frame is placed on the rear bumper, which makes the whole rear more concise without losing the sense of hierarchy. The tail DM-i also emphasizes its identity. . The interior basically follows the style of the previous DM version. As a whole, the luxurious and high-end atmosphere in the car is quite successful. While maintaining the BYD brand family gene, the details can withstand scrutiny. The double-spoke steering wheel size is quite satisfactory. The two-color leather wrap further enhances its luxury. The integrated control functions above are also quite good. At the same time, it also has a good grip, which is quite solid. The UI design of the full LCD instrument with two main modes looks simple and refreshing, rich in information, strong in functionality, and the display effect is quite good, and the background color can be changed according to the switching of the driving mode. The 15.6-inch rotatable central display is equipped with DiLink 3.0 intelligent network connection system, with 70+ smart voice controls, supporting fuzzy semantics, child voice recognition and multi-person interaction. The configuration level of Tang DM-i still maintains the usual richness of BYD. The DIRAC audio from Northern Europe has 12 high-fidelity speakers. The sound performance is worthy of recognition. The speaker cover on the door panel also has a shape similar to strings. The NFC car key function of the mobile phone is a very practical black technology. Through the bound mobile phone, you only need to be close to the exterior mirror of the vehicle to unlock and start without the key. It can also be used without network conditions. In addition, car owners can also use the clairvoyance mode to connect the camera inside and outside the vehicle through the mobile phone to view the real-time images of the inside and outside of the vehicle. In addition to being safer and more convenient, it is also a bit interesting. In addition to the panoramic parking assistance that can realize 3D display, Tang DM-i also has a set of holographic transparent imaging system that can calculate the road surface under the vehicle and display obstacles without blind spots, thereby further ensuring safety. The panoramic sunroof is of course an indispensable configuration for an SUV model. The panoramic sunroof of the Tang DM-i is quite large, with a lighting area of ​​0.84 square meters, and the front section can be opened to make the car look more transparent. In terms of space, Tang DM-i and other previous versions have not changed in any way. They were also introduced in the previous real shots. We will not describe more here. The practicality of the seven-seater model is still adequately guaranteed. Below we are going to introduce some Tang DM-i’s power system, which is a plug-in hybrid system composed of a 1.5T engine, an electric motor, and a lithium iron phosphate blade battery dedicated to DM-i. This engine is dedicated for Snap Cloud plug-in hybrids. Using Miller cycle, the maximum power is 102kW (139Ps), the peak torque is 231N.m, the maximum power of the front axle motor is 145kW, the maximum torque is 316N.m, and the maximum speed can reach 16000rpm. Lithium iron phosphate blade batteries are better than ordinary ternary lithium-ion batteries in terms of safety and charge and discharge times. Depending on the endurance version, the battery capacity is 8.3 and 21.5kWh respectively, and the corresponding pure electric cruising range is 52 and respectively. 112 kilometers. Moreover, this power battery uses a large battery cell and no module design. The honeycomb-like aluminum plate structure has higher strength and safety, and the structure is more compact, which brings higher energy density. In fact, in this plug-in hybrid system, the engine is no longer the dominant one. It only needs to be responsible for improving the thermal efficiency in the high-efficiency operating conditions, while in the low-efficiency operating conditions of the engine, the electric power will be insufficient. Tang DM-i is divided into four output modes: engine direct drive, HEV parallel, HEV series, and EV pure electric. It has economic, conventional and sports combinations to adapt to the performance of the vehicle in different working conditions and power requirements. Tang DM-i’s dynamic response is still quite direct and smooth, and the start is light. Although the acceleration is not as simple and rough as the DM version, it has a very positive response to the driver’s accelerator pedal regardless of whether it is starting or accelerating midway. Of course, the power performance is also closely related to the amount of power. If the battery power is less than 20%, the engine must also charge the battery pack while providing power, and the acceleration capacity will indeed be compromised. The acceleration time of the two pure electric range models of 52 km and 112 km from 0-100 km is 8.7 and 8.5 seconds respectively. The fuel consumption in the power-deficient state is 5.3 and 5.5 liters respectively, and the comprehensive range is 1010 and 1050 km respectively. The electronic power steering can be adjusted in two levels. The comfort mode is actually more suitable, and the sports mode will look a little heavy. The adjustment of the chassis is very textured and comfortable, but it is not blindly soft. Perhaps to a certain extent, we can regard the Tang DM-i as the performance weakened and economically improved version of the previous DM version. Compared with the Tang DM that broke a hundred in 4.3 seconds, its engine was changed from 2.0T to 1.5T. , No longer provide four-wheel drive system and variable damping suspension, the power is weakened a lot, but both fuel economy and cruising range have been improved, and the price will be much cheaper. It can be said that the product is more powerful Balanced. At the same time, the blade battery can also support fast charging, which can be charged from 30% to 80% in half an hour. Isn’t it delicious? Moreover, the convenience of oil and electricity can make it meet the city commute like an electric car, and will not be unable to travel far because of mileage anxiety, thereby meeting the needs of more scenarios. It can also be used for new energy licenses in most cities. It can be said that it combines the many advantages of fuel vehicles and electric vehicles in one. BYD Tang DM-i will be officially listed at the Shanghai Auto Show soon, and we will wait and see the official price.

Chinese-language beauty Dich Le Nhiet Ba appeared in Tencent’s 10th birthday event – “Te Quang Thinh Dien”. The see-through dress is full of curiosity, showing off the youthful beauty of Dilraba Dil. Just before that, the Chinese-language beauty also made the online community seething with a noble velvet blue dress, highlighting her porcelain-like skin. The back of the dress is also very attractive. Duong Mich participated in the event “Thac Quang Thinh Dien” with 2 mysterious black dresses, full of curiosity and charisma. The dress showed off her sexy bust and beautiful legs. Trieu Lo Tu was also present at the event with a fresh beauty like dew. A beautiful, lovely princess. Pham Bang Bang with both innocent and feminine beauty with an off-shoulder dress showing off her chalky skin, in the event “Night of Wonderland Fairies”. Trieu Le Dinh is beautiful and clear at an event in Xi’an, China. Wei Anh Lac Ngo Can Ngon is as mysterious as a mermaid in the event of Wonderland. Giang So Photo with a floating dress showing off her shoulders the morning dew. Liu Yifei chose a beautiful blue dress during Tencent’s 10th anniversary event. Cuc Tinh Y is mysterious and proud Trinh Tieu in the event of Wonderland Fairy Night with a dress showing off her shoulders and revealing bust.

TikTok wants to encroach on e-commerce. (Image: Bloomberg) TikTok wants to repeat the success of Douyin – the version of TikTok exclusively for the Chinese market. Only in the first year, Douyin earned 26 billion USD in e-commerce transactions. According to Bloomberg, TikTok has started a partnership with a number of brands so that they directly sell products to millions of users right on the app. It is not clear when TikTok will officially announce the feature. A representative of Hype, one of the brands TikTok partnered with, confirmed the experiment. According to images provided to Bloomberg, Hype’s booth in TikTok displayed a range of products with photos and selling prices. ByteDance – TikTok’s parent company – is actively exploring the Chinese e-commerce market in the hope of writing another glorious medal in the company’s history right before the IPO. The company aims to process more than $ 185 billion of global e-commerce transactions by 2022 based on the reach of TikTok and Douyin. Unlike Alibaba, Tencent, ByteDance’s app is well known globally. Founder Zhang Yi Ming wants to use it as a stepping stone to the online shopping game. ByteDance remains a slowdown in China’s “social commerce” market, where celebrities sell products to followers. In the email, TikTok said it is experimenting and learning, and constantly discovering many new ways to add value. Currently, the major social networking companies are scrambling for online retail market share, a market expected to generate $ 5 trillion in sales this year. In May 2020, Facebook introduced a new tool to improve the shopping experience on Facebook and Instagram. Pinterest also jumped into the e-commerce market when it brought buyers to the seller’s website. For its part, TikTok has challenged the online shopping market through promotional campaigns with Walmart and Shopify. Businesses often mark products on TikTok content, with a link that leads buyers to their own website, but all of it takes place within the TikTok application. TikTok wants to lock users down more tightly by allowing brands like Hype to run booths on the platform, take orders and interact directly with buyers. TikTok hopes to sell more ads to sellers, increase traffic and eat commissions. In December 2020, Zhang told TikTok employees that e-commerce, when combined with short videos and livestreams, offers even greater opportunities outside of China. The company has quietly built up a team of engineers in Singapore to develop its e-commerce business. It is very likely that TikTok will successfully re-establish with videos suggested by artificial intelligence when it comes to shopping online. Du Lam (According to Bloomberg)

According to the rules posted on the website of the China Cyberspace Administration (CAC), live streamers will have to provide their real names as well as a social credit number to the livestream platforms. These identifiable information should then be forwarded to the local tax authorities. Live streamers need to be over 16 years old unless supervised by an adult. In addition, livestream platforms are required to promote monitoring of live content and to immediately handle illegal and misleading information. Ly Giai Ky is known as “the prince of lipstick” in China. Photo: Baike. Acts like promoting gambling or spoofing views are prohibited. The CAC will also establish a blacklist of frequently violated live streamers. New regulations, which started to take effect on May 25, are expected to limit the misbehavior of livestreamers, false advertising, and counterfeit goods that are rampant in the streaming industry in the country. people. Since the outbreak of the Covid-19 epidemic, online sales have grown rapidly in China. According to analytical background chyxx.com The live-stream e-commerce industry is estimated to be worth nearly 971 billion yuan ($ 149 billion) in 2020, more than double the scale of 443.8 billion yuan in 2019. In China, Alibaba’s Taobao, ByteDance’s Douyin, and Tencent-backed Kuaishou are leading live-streaming e-commerce platforms. Hundreds of thousands of people across the country are selling all kinds of goods through livestream. Famous live streamers such as “lipstick king” Ly Giai Ky and “livestream queen” Viya are capable of reaching millions of yuan in sales in just one livestream. As China’s economy has been ravaged by the pandemic, the live-streaming industry has played an active role in preventing unemployment, boosting domestic demand, and alleviating poverty. However, the industry is also showing a dark side as many consumers accuse some of the streamers of misleading products or even selling fake products. By intensifying monitoring of every aspect of livestreaming, the new regulations are crucial for regulating the Internet market and maintaining the legitimate rights and interests of consumers, CAC said.

According to the Bloomberg Chinese tech giants like Jack Ma’s Alibaba and Tencent Holdings operate similarly to America’s Facebook and Alphabet. They mine user data to refine digital services. Data strengths will lead to better products. As a result, large technology corporations become richer, more powerful and easily dominate the market. Over the years, the Chinese government has gone further than the rest of the world in tightening control of the Big Tech group. In March, Beijing publicly plans to “rule” platform companies that accumulate data to monopolize and swallow smaller competitors. Chinese authorities fined Alibaba $ 2.8 billion for abusing their dominant market position. Dozens of other major Internet companies also spent a month correcting their anti-competitive practices. China is tightening control of major tech corporations, including Alibaba and Ant Group of billionaire Jack Ma. Photo: Reuters. Risk of nationalization of data Beijing is pouring money into digital infrastructure, drafting new data usage laws, and building new data centers across the country. China’s goal is to be at the forefront of economic transformation in the coming decades. “It’s not a short-term initiative. China really sees data as an economic engine,” said Kendra Schaefer, Head of Digital Research at Trivium China. According to the China Institute of Information and Communication Technologies, China’s digital economy grows much faster than GDP in 2019. Market research firm IDC predicts China will hold about 1. / 3 of the world’s data in 2025, or about 48.6 zettabytes, 60% more than the US. The Chinese regime’s challenge is to get big tech companies to join. Those are the organizations that hold the most data in a country of 1.4 billion people. Companies like Alibaba and Tencent have benefited when China blocked foreign companies like Google and Facebook. Now, they have to share those benefits Professor Zhao Yanqing At a Chinese economic forum, professor Zhao Yanqing at Xiamen University pointed out that big tech companies have to nationalize data. “Companies like Alibaba and Tencent benefit when China blocks foreign platforms like Google and Facebook. Now, they have to share those benefits,” he added. However, most analysts say that is unlikely. Nationalization of data can hamper innovation. Beijing is in need of technological breakthroughs as the US works with its allies to prevent China from making new strides. “China needs highly competitive companies,” said Associate Professor Lizhi Liu at Georgetow University. “Nationalization of data will hurt technology companies. If data is taken away, they also lose their motivation and ability to innovate,” the expert added. Beijing’s difficult position In recent years, Chinese lawmakers have turned their attention to security. According to a law in 2017, authorities will have access to most personal data when necessary, even requiring foreign businesses to store data of Chinese customers in the country. Chinese leaders are now stepping up the use of big data to improve government services. Firefighters can use data to respond more quickly to calls. Hospital data will help track people down and prevent Covid-19 from spreading widely. Data lays the foundation for everything from smart cities to financial regulation to surveillance activities against dissidents. The Chinese authorities are also developing the digital yuan, competing with Ant Group’s Alipay and Tencent’s WeChat Pay. These two platforms now dominate the Chinese mobile payments market. Ant Group’s Alipay and Tencent’s WeChat Pay now dominate the Chinese mobile payments market. Photo: Reuters. The digital yuan will allow the People’s Bank of China to collect huge amounts of data about people’s transactions. Authorities have also made significant progress in the corporate social credit measurement system, from paying taxes, protecting the environment to product quality. The Chinese authorities insist that they will not force businesses to deliver data. “As for the use, development and exchange of data, we are still exploring the mechanisms,” said Hu Jianhua, deputy general manager of the Guizhou Big Data Development Administration. “Enterprises have ownership of the data. We encourage, but do not force them to, disclose the data,” he added. Data privacy is China’s “biggest obstacle” in dealing with the tech giants Expert Angela Zhang of the University of Hong Kong Another solution is that the government also invests in businesses. Last month, Bloomberg reported that China has proposed to set up a joint venture led by the People’s Bank of China (PBoC) with major technology corporations. The joint venture will monitor the data of hundreds of millions of users. Financial Times reports that billionaire Ma’s Ant Group declined the proposal. However, according to Bloomberg , a few years ago, when not agreeing to share data with the PBoC, Alibaba and Tencent faced many troubles. “Data privacy is China’s ‘biggest stumbling block’ in dealing with the tech giants. There is a conflict in protecting user privacy and fostering competition among these giants. Different backgrounds, “commented Angela Zhang, director of the China Law Center at the University of Hong Kong. China’s biggest companies are also looking to reduce damage from Beijing’s new rules. After Alibaba’s investigation is over, CEO Daniel Zhang said the company will continue to work with the data privacy regulator. Last month, Tencent’s Pony Ma proposed stricter rules for Internet businesses, including Tencent. He also has a “voluntary meeting” with the country’s antitrust agencies.

Huawei’s pivot to software comes as its smartphone business has seen sales decline because of the aforementioned restrictions. On the other hand, behind Huawei’s push into software is also an attempt to isolate potential geopolitics and any other regulation from the US. Huawei hopes to expand the software sector in its future revenue structure Accordingly, Arcfox, a brand under the automaker BAIC Group, has launched a car with Huawei’s car technology. It is known that this new model owns a cockpit equipped with the HarmonyOS operating system launched by Huawei in 2019. Huawei has also advertised its HarmonyOS can work on various devices from smartphones to TV and car. As such, Huawei will not manufacture cars, but instead will focus on technology to power the cooperating car manufacturers. At the same time, on April 25, Huawei launched a number of new cloud computing products to challenge rival Alibaba in this segment. In a press release the same day, Huawei said it expects its focus on cloud computing to increase its share of its software and services business in the group’s total revenue. In pursuing sectors such as vehicles and cloud computing, Huawei will face challenges from some of China’s biggest tech companies. Such as Alibaba, Tencent are the leading companies in the cloud computing market in China. Baidu or Xiaomi are also “expanding” in the vehicle market. Therefore, Huawei’s decision to redirect takes a lot of time and resources. According to Neil Shah, research director at Counterpoint Research, “Huawei is doubling down on its transition to a software, cloud and services company. development just like Google “.

According to the Nikkei Asian Review After a record $ 2.8 billion fine, trouble is not over for Alibaba’s billionaire Jack Ma. Because the corporation’s media empire worries the Chinese authorities. Alibaba is famous for e-commerce platforms like Taobao and Tmall. However, it also owns a media empire that includes media, media and broadcasting, social media platforms, video streaming websites, film production companies, and advertising agencies. . The above media platforms are effective tools to promote other Alibaba businesses. Like Alibaba, many tech companies are competing to build a vast ecosystem, from e-commerce to entertainment. Alibaba could continue to face trouble after a record $ 2.8 billion fine. Photo: Reuters. Communication power However, as the influence grew, Alibaba fell into the sights of the Beijing authorities. Fintech (financial technology) company Ant Group was asked to postpone its IPO (initial public offering) at the end of last year. By mid-March, Beijing asked Alibaba – which now owns the flyer South China Morning Post – divestments in the media sector due to fears of the company’s growing influence, according to the company Wall Street Journal. Out South China Morning Post Alibaba owns video streaming platform Youku and a 30% stake in social networking site Weibo. The group also invests in Bilibili, known as the Chinese version of YouTube, news conglomerate Yicai Media Group, news websites. 36Kr, Huxiu.com and Focus Media – China’s largest offline advertising agency. “To be fair, Alibaba’s control over information, media and personal data in China has outstripped the tech giants in other countries,” said Professor Zhu Ning at Hoc commented Shanghai Advanced Finance Institute. Alibaba’s control over information, media and personal data in China has outstripped tech giants in other countries. – Professor Zhu Ning Last December, the business news site Huxiu – funded by Ant – has targeted Chinese antitrust regulations. Huxiu warns that Beijing’s tightening of regulation will affect Internet companies and hurt the country’s economy. The article was published after China’s market regulator opened an investigation against Alibaba. The four-month investigation ended with a record 18 billion yuan ($ 2.8 billion) fine for Ma’s group. However, the post was removed from Huxiu’s website shortly after. The site also stopped posting news for a month. Last year, Weibo was also found to have deleted posts, closed comments, and removed highly searched topics in an attempt to quell rumors related to a senior Alibaba executive. Alibaba is Weibo’s second largest shareholder and largest ad customer. “Alibaba’s power to shape public opinion is amazing,” the paper said People’s Daily of the Chinese state. Alibaba invests heavily in the media sector, including newspapers, electronic media and broadcasting, social networking platform … Photo: Nikkei Asian Review. As the user’s information source increasingly depends on technology platforms, the influence of these platforms on the public opinion increases. That forces the Chinese regime to change its attitude. In fact, in 2014, the Chinese government openly encouraged the traditional media and Internet companies to further combine and invest in each other. At the moment, authorities are concerned that Alibaba’s excessive control over the media will help it strengthen its dominance in many other sectors outside of e-commerce and finance. online. Media investments mean a lot for Alibaba, analysts say. Tencent Holdings – a rival of Alibaba – owns messaging app WeChat and ByteDance, the parent company of TikTok (known in China as Douyin). Meanwhile, billionaire Jack Ma’s group lacks self-developed media platforms to attract and retain users. “An ecosystem that lacks a media platform is at a disadvantage in terms of competition. Looking at competitors, Alibaba sees the benefits of having media resources,” Nikkei Asian Review quoted Mr. Martin Bao, an analyst at ICBC International in Shanghai, commented. Fierce competition Tencent’s 1 billion WeChat user platform is the driving force behind the growth of e-commerce site Pinduoduo. Tencent is the second largest shareholder in Pinduoduo. Thanks to the huge number of users, short video platform Douyin is also able to quickly grow its e-commerce business through live streaming. The media also helps increase advertising revenue. “Advertising is the core business of Internet corporations, bringing stable revenue and low cost,” Bao explained. Alibaba does not disclose advertising revenue in its financial statements. However, in 2017, Alibaba CFO Meggie Wu said 60% of the company’s revenue came from advertising platforms. Stores buy advertising space on Alibaba’s websites and corporate media partners. The Chinese regime’s message is very clear. They decide what people should pay attention to, not private corporations – Associate Professor Fang Kecheng According to research firm eMarketer, Alibaba accounts for more than 30% of the Chinese e-advertising market in 2020. The group cooperates with more than 4,000 media partners, 100,000 mobile applications, reaching 98% of the population. in a country with a billion people. Alibaba’s media investment “is primarily aimed at expanding the ecosystem at all costs to prevent other companies like Tencent and Baidu from dominating,” said Leo Sun, a technology expert at The Motley Fool. cyber “. Alibaba’s rivals also invest significantly in the media. For example, in 2020, Baidu spent $ 3.6 billion to acquire the social media platform Joyy’s live-streaming business. Tencent developed its own video platform and online news site, and invested in Kuaishou and Bilibili. The Alibaba founder’s influence in the Chinese business world attracts the attention of the Beijing authorities. Photo: Reuters. However, Mr. Sun believes that corporations like Tencent, Baidu and ByteDance are unlikely to fall into the sights of Beijing authorities like Alibaba. Their investments are still related to the core business and not as extensive as Alibaba. Meanwhile, Alibaba founders are often known for their unique ideas. Mr. Ma also likes to convey his message to a wide audience. He even opened a business school for Chinese business leaders. Ma’s influence in the business world caught Beijing’s attention. Sheet Financial Times reported that his school had been forced to stop training. “The Chinese government’s message is very clear. They decide what people should pay attention to, not private corporations,” said Associate Professor Fang Kecheng at the Zhongshan Zhongzheng University.

At the forum site, Tencent Education demonstrated its complete set of solutions for basic education, featuring AI + big data. At the same time, Tencent Education released the HP-Tencent Education Smartbook, China’s first in-depth customized smart education computer based on the Linux system, jointly created by HP, Intel, and Kirin. In addition, the “Tencent Education City Partner Program” was announced at the scene-that is, to recruit partners in the basic education industry from the whole society. Based on Tencent Education’s products and programs, with prefectures and cities as the unit, the government, education departments, To provide services to customers such as primary and secondary schools, it plans to develop 30 strategic cities, 50 partner cities, and build 100 top 100 schools.

(Signing Ceremony of Tencent Education City Partner Program)

Zhang Li, Secretary-General of the National Education Advisory Committee, Wang Qiong, Professor of Peking University School of Education, Zhou Jianshe, Director of China Language Intelligence Research Center, Zheng Lanzhen, Director of Nanhai District Education Development Center, Foshan City, Lu Dongmei, Director of Education Information Department of Tianjin Heping District Teacher Development Center, Tencent Wang Tao, Vice President of Cloud and Tencent Education, and Li Xuechao, Vice President of Tencent Smart Products and Vice President of Tencent Education, attended the forum.

Science and technology become an accelerator for the development of basic education, boosting the modernization of education

In the era of education informatization 2.0, the use of information technology to promote the innovation and development of basic education has become an important measure to realize the modernization of education.

At the forum, Zhang Li, secretary general of the National Education Advisory Committee, gave a video speech on the “Trends of China’s Education Modernization from the 14th Five-Year Plan Period to 2035”. Zhang Li believes that during the 14th Five-Year Plan period, in order to build a high-quality education system, it is necessary to strengthen the direction of socialist school running, grasp the key points, form a joint force, build the foundation of the education system, adapt to the new development pattern, deeply participate in innovative development, and focus on Make up for shortcomings, innovate and standardize service formats. It is even more necessary to make use of the advantages of online education, improve the lifelong learning system, build a learning society, and promote the all-round development of people. The intervention of the Internet and artificial intelligence has opened a new phase of reshaping education and learning formats.

(The Secretary General of the National Education Advisory Committee Zhang Li delivered a video speech)

Professor Wang Qiong of the School of Education of Peking University further analyzed the educational reform caused by artificial intelligence + education. In her view, smart education is not the same as smart education. We need to use technology to simulate more scenarios, create a richer learning experience, help cultivate students’ thinking ability, problem-solving ability, and traction, and turn our students into qualified talents who will adapt to the society in the future.

(Professor Wang Qiong of the School of Education of Peking University delivers a keynote speech)

“Disciplinary intelligence is the direction of intelligent education,” Zhou Jianshe, director of the China Language Intelligence Research Center, affirmed the value of technology in intelligent teaching. He said that taking Chinese as an example, Chinese is the foundation of various disciplines, and composition intelligence training is a comprehensive training to improve the knowledge and literacy of Chinese. The intelligent processing of Chinese knowledge and literacy requires theoretical guidance and technical support.

(Zhou Jianshe, director of the Chinese Language Intelligence Research Center, delivered a keynote speech)

To be a digital assistant in the industry, Tencent Education launches a comprehensive solution for basic education

In 2021, the “Two Sessions” and “Government Work Report” pointed out that the focus of education work is to “develop fairer and higher-quality education.” Starting from the positioning of digital assistants, Tencent Education continues to unite the industry ecology to promote the overall improvement of smart education.

Wang Tao, vice president of Tencent Cloud and vice president of Tencent Education, pointed out that in the field of basic education, there are three directions that need to be focused on: the refinement of education governance, education inclusiveness, and personalized teaching and learning. In this process, technology will still become an important boost.

Wang Tao said that in the past year or so, Tencent Education has focused on the core pain points and needs of basic education in the in-depth running-in with colleagues in the education industry, continuously consolidating products, technologies and services, and working with outstanding partners in the industry to focus on educational wisdom. Scenarios such as integrated management, scientific decision-making, examination and teaching, artificial intelligence education, teacher informatization literacy improvement, and learning science have precipitated richer and more mature product solutions.

(Speech by Wang Tao, Vice President of Tencent Cloud and Vice President of Tencent Education)

Pan Hongyan, general manager of Tencent Smart Education, introduced the uniqueness of this set of solutions at the scene. Tencent’s basic education solutions jointly launched by the middle and Taiwan with AI big data as the bottom layer and the integration of ecological enterprise services, focusing on teaching, examination, and management In key scenarios such as, home school, teacher development, etc., WeChat applets and enterprise WeChat are used as corporate entrances, and mobile phones, computers, tablets, and desk lamps are used as terminals to provide users with finely tailored services. Let teachers become the main body of education innovation, and allow education managers to implement more precise policies to stimulate the vitality of education. At the same time, based on its 1.2 billion user ecological connection capabilities, Tencent Education will provide a complete solution with its ecological partners, and fully serve the education authorities, schools, classes and families through more vertical and refined products and services.

(Pan Hongyan, general manager of Tencent Smart Education delivers a keynote speech)

Zhai Donghai, general manager of Tencent Smart Education Operations, further elaborated on the solution. Among them, it is worth noting that Tencent’s comprehensive solution for basic education combines the technology of AI and big data with the core scenarios of education. For example, based on Tencent’s deep accumulation in the audio and video communications field for more than 20 years, as well as the excellent performance of Tencent Conferences in responding to high concurrency during the epidemic, combined with Tencent’s smart campus related capabilities, it has launched a solution that fully meets the requirements of the “three classrooms” .

In addition, for exam scenarios, Tencent Education also launched an AI exam solution. Based on AI technology and data capabilities, it assists in the informatization of exams in subjects such as English listening and speaking, physical and chemical experiments, and physical education.

Among them, based on the oral AI ability, the whole process service of English listening and speaking test and intelligent machine scoring are provided to improve students’ language expression and application ability, and help improve the quality of English test and teaching. In the subject of physical and chemical biology experiment, based on the ability of information-based scoring and intelligent technology, a full-process experimental examination platform is provided to help improve the ability of subject experiment operation. In physical education, based on data analysis and video AI capabilities, a one-stop full-subject physical examination platform is provided to help students monitor physical fitness, improve motor skills, and develop healthy physical fitness.

It is worth mentioning that the Tencent Education AI exam solution can be traceable throughout the entire process, which also saves a lot of management costs for the education authorities.

(Zhai Donghai, general manager of Tencent Smart Education Operations, delivered a keynote speech)

In teaching practice, what changes did Tencent Education products bring to classroom teaching? According to Lu Dongmei, director of the Education Information Department of Tianjin Heping District Teacher Development Center, Heping District uses the smart campus platform and short video resources to achieve the most efficient and in-depth innovative application of the “Feynman Learning Method”, allowing responsible teaching scenarios to be realized. At the same time, the learning card developed by Heping District using big data can collect a large amount of data in classroom teaching interaction. These data will be deposited in the database to realize the connection between the data in the classroom and the data of self-learning after class. In addition, big data is also used to help teachers improve classroom teaching efficiency.

(Tianjin Heping District Teacher Development Center Education Information Department Director Lu Dongmei made a theme sharing)

Zheng Lanzhen, director of the Nanhai District Education Development Center, Foshan City, Guangdong Province, shared the exploration and practice of students’ English reading literacy training based on Tencent English. The Nanhai District Primary School will start the construction of a demonstration area in 2019. Through the reconstruction of teaching materials and learning materials, the unified compilation of teaching materials and the integration and sharing of online and offline resources are realized, and an online English reading literacy training model based on the English master is carried out. Tencent English has promoted the reform of English classroom teaching in Nanhai District, gave birth to a new ecology of English classrooms, and constructed a teaching method that integrates online and offline. Mr. English has not only reengineered the English teaching process in Nanhai District, but students have also formed a learning method using IT as a cognitive tool.

(Zheng Lanzhen, Director of Nanhai District Education Development Center, Foshan City, Guangdong Province, made a theme sharing)

Continue to promote basic education reform with technology, Tencent Education releases urban partnership plan

According to data, after several years of development, Tencent’s basic education-related products and services have served more than 1,000 provincial, municipal, and county education authorities across the country, landed more than 100,000 smart campus benchmark schools, and benefited more than 400 million teachers, students, and parents. . Adhering to the “open and win-win” mentality, Tencent Education will continue to cooperate with various partners in the education ecological chain to provide education managers, schools, teachers, students, and parents with systematic software and hardware products and solutions to help education. Development in the direction of higher quality.

More and more students and parents feel the convenience and efficiency brought by “AI+education”, but there are still many pain points in the process of intelligent teaching, such as the lack of professional teaching software systems, the lack of good learning resources, and the professional Lack of learning equipment, etc. In response to these problems, Tencent Education hopes to find a way to solve problems through technology-driven and ecological collaboration, and cooperate with ecological partners to create a set of smart education solutions that integrate software and hardware, including HP Smart Education Notebook and MagicPie Smart Electronic Paper, and AILA smart work light X1. In response to the current situation of vacancies in professional intelligent teaching equipment equipped with domestic operating systems, at the forum site, Li Xuechao, vice president of Tencent Smart Products and vice president of Tencent Education, announced that Tencent Education released the first domestic Linux-based system jointly created by Hewlett-Packard, Intel and Kirin. The customized intelligent education computer-HP-Tencent Educational Smartbook, improves the quality of teaching and learning in terms of education scenarios, personalized learning, and open learning.

“At present, the integration of technology and education is accelerating. The difficulties in the industry of’AI+education’ are not just technological breakthroughs, but also a deep understanding of the educational environment. Only an educational concept that is compatible with the educational environment can create a more advanced technology based on technology. Good educational product.” Li Xuechao said. In the future, Tencent Education will also work with hardware partners to provide more diversified hardware learning terminals for the market, and combine with partners in the content field to provide users with richer content and more refined services. In addition, Tencent Education will also involve high-quality channel partners and develop more exclusive channels for education to enrich its tentacles and perceive the actual needs of first-line users.

(Li Xuechao, Vice President of Tencent Intelligent Products and Vice President of Tencent Education, delivered a keynote speech)

In order to continue to contribute to the reform and construction of basic education, Xu Yongqun, general manager of Tencent Education Operations, announced the release of the “Tencent Education City Partner Program”, recruiting partners from the basic education industry from the whole society, planning to develop 30 strategic cities, 50 partner cities, and build new ones. 100 top 100 schools. The city partner plan aims to invite and recruit education industry partners from the whole society. It mainly faces the second and third tier cities, forms a city partner alliance, and builds an open platform, based on Tencent Education’s products and industry solutions, to operate Supported by the implementation of service partnership partners, we will be a digital assistant for the government, the Education Bureau, and primary and secondary schools in technology + education, and jointly build a technology + education ecosystem.

(Xu Yongqun, general manager of Tencent Education Operations, released the city partner plan)

In addition, the forum also held the Tencent Wisdom Education Application Demonstration Zone and the demonstration school award ceremony. Heping District of Tianjin City, Nanhai District of Foshan City, Qingzhou City of Shandong Province, Zhanjiang City, Yantai City Education Bureau Development Zone, Chang’an District of Xi’an City, etc. were awarded “Tencent Wisdom Education Application Demonstration Zone”, Wenyuan Middle School of Zhuhai City, Changzhou City Wujin Qingying International School, Yueyangdao Primary School in Heping District, Tianjin, Union Bilingual School in Qingpu District, Shanghai, and Tianjin No. 19 Middle School won the title of “Tencent Wisdom Education Application Demonstration School”.

In 2020, Shenzhen’s GDP will reach 2,767.024 billion yuan, a year-on-year increase of 3.1%, and it will still rank third in the country. The GDP of Shenzhen converted into US dollars is about 423.631 billion US dollars. Since the GDP data of all countries in the world in 2020 has not yet come out, compared with the data in 2019, Shenzhen can rank 28th in the world, surpassing developed countries such as Norway, Ireland, and Singapore.

The development of Shenzhen is inseparable from the help of private enterprises. In the 40 years since the establishment of the Shenzhen Special Economic Zone, a number of outstanding private enterprises, such as Huawei, Tencent, and SF Express, have emerged. Shenzhen is one of the most active cities in the country’s private economy, and it is also a city of technological innovation.

The most profitable private enterprise in Shenzhen is not Huawei or Tencent, but it

How good are private enterprises in Shenzhen? In the 2020 China Top 500 List, Guangdong has 57 companies on the list, of which Shenzhen has 25, accounting for nearly half. Among the top 500 private enterprises in China in 2020, 58 enterprises in Guangdong are shortlisted, and Shenzhen is even more powerful. Among the top ten, four enterprises are from Shenzhen, namely Huawei, Zhengwei, Evergrande and Vanke.

China’s largest private company is Huawei from Shenzhen, Guangdong. In addition, Shenzhen also has companies such as Zhengwei, Evergrande, Tencent, SF, BYD, Mindray, Digital China, Luxshare Precision, etc. However, the most profitable companies in Shenzhen are not Huawei, Tencent, Evergrande, but Ping An of China.

Regardless of revenue or profit, Ping An is the largest company in Shenzhen. In 2020, revenue will be 1.22 trillion yuan, and net profit will be 143.099 billion yuan, which is equivalent to a daily profit of nearly 400 million yuan.

Tencent is also very strong. In 2020, its net profit is as high as 122.742 billion yuan, which is a 30% increase. It will not take long to catch up with Ping An of China and become the most profitable company in Shenzhen.

As for giants such as Huawei, Evergrande, and Vanke, they still cannot compare with these two in terms of profits. In 2020, the net profits of these three companies will be 64.6 billion yuan, 30.13 billion yuan, and 41.52 billion yuan.

In this comparison, you will find that the financial and Internet industries make money. After all, the six state-owned banks are also making a lot of money. Another Internet giant, Alibaba, has a higher net profit than Ping An, and is the most profitable in China. Private enterprise.

How awesome is Ping An of China?

Ping An of China was founded in 1988 by Yuan Geng, the founder of the Shekou Industrial Zone in the Shenzhen Special Economic Zone, one year later than Huawei. The first two shareholders were ICBC and the China Merchants Bureau of Shekou Industrial Zone. The initial business was insurance. Today, Ping An has become a company with a very complex shareholding structure. It is neither a state-owned enterprise nor a private enterprise, so it is called a “non-public enterprise.”

How powerful is Ping An of China? On the 2020 Forbes Fortune Global 500 list, Ping An ranks second only to PetroChina, State Grid, Sinopec, and China State Construction. It is ranked 5th in China and 21st in the world. It is far behind the top six state-owned companies, and Huawei is also far behind. .

After more than 30 years of development, Ping An of China has become China’s largest insurance company. Its business scope covers almost all financial fields, including life insurance, property insurance, pension insurance, health insurance, etc., as well as banks, securities, futures, funds, Trust, asset management, etc., are also outstanding in the field of financial technology, such as Lufax, Ping An Good Doctor, Auto Home, Shanghai Jahwa and so on.

As of 2019, Ping An’s total assets have reached 8.2 trillion yuan, and it can be said that it has become a giant enterprise. In 2020, the number of group personal customers exceeded 218 million, an increase of 9.0% from the beginning of the year.

The owner’s surname is Ma, and his wealth is still a mystery.

Ping An Group of China can achieve today’s results without a single person, his surname is Ma, he is Ma Mingzhe. Ma Mingzhe is the soul of China Ping An, and has served as the general manager since its inception. Over the past 30 years, under his leadership, Ping An Group has continued to reform and innovate, and its scale has continued to expand, achieving today’s leading position.

Ma Mingzhe was originally a worker at Zhanjiang Hydropower Plant. In 1983, he was fortunate to be transferred to Shenzhen Shekou Industrial Zone to work and became the team captain. Fortunately, he was favored by Yuan Geng, and then he focused on training and took on the important task of leading China’s safety.

Ping An was originally a state-owned enterprise. After many share changes, the shareholding structure is now very complicated. Currently, the largest shareholder is Hong Kong Securities Clearing (Nominees) Co., Ltd., holding 32.72%, Shenzhen Investment Corporation holds 5.27%, and China Securities Finance Corporation holds 4.44%.

In terms of equity, Ma Mingzhe does not seem to hold any shares. He has always been a “wage earner”, and his annual salary is eye-catching. The 2019 financial report shows that Ma Mingzhe’s annual after-tax salary is 5.1 million yuan and personal income tax is 3.75 million yuan, for a total of 8.85 million yuan. As early as in the 2007 financial report, he caused controversy because of his 66 million annual salary.

So, how much money does Ma Mingzhe have? Even Hu Run said that his worth is a mystery because the shares he holds are hidden and public data cannot be found. Therefore, he cannot be just a wage earner, but a shareholding.

Shenzhen is a legendary place. It has created a lot of outstanding entrepreneurs, such as Ren Zhengfei, Ma Mingzhe, Ma Huateng, Wang Chuanfu, Wang Wei, Wang Wenyin, etc., and Ma Mingzhe is undoubtedly one of the lowest-key and most dazzling.

On April 15th, Tencent PCG carried out the largest organizational adjustment since the 930 reform: Tencent Video, Weishi and Appbao were integrated into online video BU, which belongs to PCG; QQ business was handed over to Tencent IEG (Interactive Entertainment Group) Tianmei Yao Xiaoguang, the head of the studio, and Liang Zhu, who is in charge of the social platform business, were transferred to the CEO of Tencent Music. Last year, PCG partner and Tencent Pictures CEO Cheng Wu has served as the CEO of China Reading Group.

Taking PCG as the center, connecting Tencent’s content sections IEG, Wenwen, and Tencent Music, Tencent’s digital content business has been integrated, and the outline of a content complex has gradually emerged.

Put together the big content territory

This is a systematic solution.

As early as 2019, on the first anniversary of Tencent’s September 30 reform, Ren Yuxin once talked about his management model, “It’s not a Western medicine thinking. Whenever there is a problem, I will perform surgery immediately. I compare Chinese medicine thinking and hope to solve the problem systematically. Tuning from the entire system.”

Although Tencent still occupies the top position in the field of digital culture, in the past few years, it has been strongly impacted by companies such as ByteDance in the fields of information flow, short video, and online literature. The outside world has questioned the weakening of Tencent’s combat effectiveness. It is a question of Tencent’s lack of content. After the 930 reform, the content-related business groups were merged into one place and PCG was established.

Regarding how to improve Tencent’s content power, in the past two years, Ren Yuxin’s reform of PCG has focused on two points: First, establishing a partner system at the organizational level, sharing benefits and responsibilities, breaking the “departmental wall”, and promoting PCG’s internal thinking The integration of methods and logic of doing things; the second is to establish a technical center, enhance the technical capabilities of PCG, and make up for the lack of content industrialization capabilities.

This major adjustment means that after the integration of the organizational and technical levels, Ren Yuxin’s transformation of PCG has been carried out to the business level.

The main point of the adjustment is not only to focus on PCG, but to incorporate Tencent’s entire digital content industry into it, forming a bigger game. In this game of chess, PCG is the connection point.

The former social leader Liang Zhu had previously served as the general manager of QQ Music and became the CEO of Tencent Music, which is considered to be returning to his old business; Yao Xiaoguang, who succeeded Liang Zhu, is from another Tencent business group IEG, and is also Ren Yuxin’s favorite general; in addition, A year ago, Cheng Wu concurrently served as the CEO of Wenwen. Through three company vice presidents, Ren Yuxin opened up the main node of Tencent’s content industry.

In a sense, this adjustment is a continuation and extension of Tencent 930’s transformation. From now on, Tencent’s entire digital content industry has a clearer layout and flag bearer.

Ren Yuxin’s plan

How to become a mature large-scale content company, there have been successful cases in the world. Such as Disney.

“Disney’s model is very attractive. It has its own channels (TV stations, newspapers, online media, etc.), but also has many IP deployments. It produces content by itself, improves the quality, and releases it through channels to do a lot of extension. The so-called growth flywheel.” Wu Yu, head of Tencent’s PCG Strategic Development Department, explained in an interview with Tiger Sniff last year.

Not only Disney, like WarnerMedia in the United States, it owns world-renowned content brands such as CNN, HBO, DreamWorks, DC Comics, and Viacom, which owns CBS, MTV, Paramount Pictures, etc.

Among the top content companies in the world, they are basically comprehensive groups spanning the film industry, television, music, literature, news, and broadcasting.

The formation of these comprehensive content groups is not accidental.

On the one hand, with the evolution of the industry, the content industry has increasingly shown the characteristics of high investment, high risk, and high return. A typical example is the film industry, where the investment amount of a single film has reached hundreds of millions of dollars, and the content industry is highly related to creativity. If you do not grasp the pulse of the market and hit the street with several blockbuster films in a row, the film company will be in a dilemma. In China, well-known film companies such as Huayi Brothers and Beijing Culture have begun to explode these and other problems in the past two years.

In the past few decades, the top ten film companies in the United States have become the top five, and the top five record companies in the world have gradually become three, and these companies have basically been merged into comprehensive content companies.

On the other hand, IP-based industrial chain development is very mature. An IP can connect the entire content industry of literature, film and television, music, and games to maximize commercial space.

The content industry is integrated, especially by relying on the Internet user screening mechanism of IP sources such as literature and animation, it is possible to identify potential IPs with user resonance, thereby reducing risks and sharing investment based on the IP chain. This is the past For decades, the industry trend of large international content companies.

The solution that Ren Yuxin came up with basically opened up Tencent’s content industry, obviously also referring to the practice of international content companies. Or to put it more bluntly, Tencent’s adjustment has brought the idea of ​​creating a Chinese version of “Disney” to the foreground more clearly.

At present, the top international content companies are mainly occupied by Western countries such as the United States, Europe, and Japan. There are no Chinese companies in it.

Open up Tencent’s content industry, coupled with the technological advantages of mobile Internet, explore Tencent’s unique content development model, pierce the ceiling upwards, and occupy a place in the world. It is a test for both Tencent and Ren Yuxin.

Social + games = online amusement park?

PCG’s adjustment this time is a game of Tencent’s breakthrough for the future. And one of the unique chess pieces is QQ. The person in charge of QQ is PCG’s new partner-Yao Xiaoguang, head of Tencent Tianmei Studio-the famous “Father of the King’s Glory”.

“King of Glory” has many tags: young people, social style, traditional culture. And these labels are connected with QQ at the bottom of the concept. Even the minor protection mechanism of “Glory of the King” can also be used on QQ.

For QQ, the task given by Tencent is not only to seize the opportunity for young people to socialize, but also to explore the future of socialization. But when WeChat became a national software with 1 billion daily activities, the user activity of Tencent’s social product QQ was declining. How should the future of QQ go?

The increasingly clear view in the industry is that the Internet will be a fusion of the virtual world and the real world. It is in this sense that the concepts of “True Internet” and “meta universe” are beginning to be mentioned by more and more people. The future of social interaction will integrate the gaming experience in the virtual world with the real social interaction.

The adjustment of the person in charge of QQ also means that Tencent has handed over to Yao Xiaoguang to explore the future of the integration of games and social interaction.

Facebook has made big bets on augmented reality (AR) and virtual reality (VR). According to reports, Facebook has nearly 10,000 employees developing AR and VR devices, accounting for one-fifth of all employees. Apple is also about to release new AR hardware.

Tencent is also exploring. It was reported in February this year that Tencent Tianmei Studios is developing a 3A game masterpiece code-named “Oasis”, which spans consoles, PCs, mobile terminals and next-generation terminal platforms, and is preparing to benchmark the Oasis in the movie “Number One Player” (Oasis)-style virtual community. This game was created by Yao Xiaoguang, the person in charge of Tianmei Studio.

The head of Tencent’s strategy department once made such a judgment on the Tencent version of “Disney” in an interview, “Of course we hope we can go in this direction, but we are a bit different from Disney. In this era, online Disney’s Digital content may be much larger than offline, and Disney’s model cannot cover all of PCG.”

This difference is largely due to the fact that PCG has the social platform QQ.

For Tencent’s “Disney”, if QQ can realize the integration of gaming and social interaction in the future, it will very likely become the “online amusement park” role in Tencent’s digital content industry.

QQ will become a centralized place for Tencent’s IP, and IP and social networking will be integrated on QQ.

From literary film and television to music video, open up the IP production chain

Compared with the well-known IPs of American companies such as Disney sweeping the world, the biggest weakness of Tencent’s content industry is that although there are IP reserves for reading articles, IPs that ultimately form a huge influence are still not enough.

Tencent tries to solve this problem with a “new cultural and creative” strategy. According to Tencent’s official definition, “new cultural and creative” refers to a cultural production method centered on IP construction in the new era. The core purpose of the new cultural creation is to create more Chinese cultural symbols with a wide range of influence.

There are two keywords: “IP” and “Chinese cultural symbols”. These two keywords can be seen in Tencent’s “Glory of the King”, “Celebrating More Than Years”, “Zui Son-in-law” and cooperation with Dunhuang and the Palace Museum.

“New Cultural and Creative” is an ambitious plan to promote Chinese culture, but it also needs the support of content.

With reference to the IP generation process in the United States, to create an IP with Chinese cultural symbols, a mature industrial chain from creativity, production to distribution is required. This also requires Tencent to open up IP upstream and downstream at the business level.

In April 2020, Cheng Wu, vice president of Tencent and CEO of Tencent Pictures, served as the CEO of Wenwen, opening up the IP chain from literary IP reserves to film and television production. In this adjustment, Tencent Video and Weishi have also merged into one business unit, combining the content capabilities of long videos with the technical capabilities of short videos to open up downstream channels.

The integration of long and short videos has strengthened Tencent’s strength in IP publicity. At the same time, the community atmosphere formed by long and short videos also feeds back user needs to the upstream film industry and reading, and finally forms a complete chain of IP creation.

Of course, there is also the addition of Tencent Music. Music is a kind of “social currency” in a sense. Not only has Tencent Music been working hard on “social entertainment”, QQ has already had the function of “listening together”, this time I am responsible for QQ Liang Zhu’s appointment as CEO of Tencent Music also maintains business continuity. But more importantly, music implements the entire IP production chain from literature, film and television, video to games. Tencent Music just acquired Lazy Tingshu this year, and it is already working on audio-based literature.

Such a complete IP construction chain that implements literature, film industry, music, and long and short videos has been tried in the fire drama series “Celebrating More Than Years” and “Chen Qing Ling”. The latter has even been popular in Southeast Asia as a Chinese cultural symbol Successfully went to sea.

For Tencent, IP creation is a long-term process, and it cannot be completed by Tencent alone. This requires the rise of the entire Chinese content industry chain.

How China’s content industry chain rises

The experience of American content companies has proven that leading companies and blockbuster models can drive the entire industry chain.

In Hollywood, relying on high investment and global accounting, large US content companies have invested heavily in content industrialization technology with their strong funds, which has continuously widened the gap with other countries. This is a model similar to the “Apollo Moon Landing Program”, with a high-pitched approach.

Leading companies have invested heavily in new technologies, relying on platform advantages, comprehensive development, and cost sharing. The industrialization system and talents they have established will be gradually passed on to the entire industrial chain, thereby driving the rise of the entire industrial chain. For example, in the American drama market, the production model of individual studios and large companies is basically adopted.

Some people even assert that the United States has high-cost blockbusters that support the entire film industry system. Without blockbuster films, Hollywood’s small and medium-cost films will inevitably lose the support of the industrial system.

Since Chen Tianqiao, becoming a comprehensive content company like “Disney” can occupy a place in the world’s cultural market. This is the vision of many Chinese Internet companies. But so far, this is still a high ceiling.

Today’s Tencent has a layout in film, literature, video, music, games, and media. Among Chinese Internet companies, Tencent is undoubtedly the closest one so far.

This adjustment of Tencent also means that Tencent is preparing to put its content together, trying to break through the “ceiling” and explore the possibility of becoming a leading content company similar to “Disney”.

The leading effect brought by the head company has appeared in the development of China’s mobile phone industry. With the rise of China’s leading mobile phone manufacturers such as Huawei, Xiaomi, OPPO, and VIVO, it has directly driven the development of the entire domestic semiconductor industry chain.

From the rise of “hardware” to the rise of “software”, and the relay growth from “hard power” to “soft power”, China’s content culture industry is on the eve of a breakthrough.

Tencent’s test

To get through its content section, Tencent’s challenge is just the beginning.

For Tencent, one test is that it takes several years and decades to develop IP. Therefore, the top international content companies are constantly reorganized and merged. Typical examples are Disney, which owns several major film companies. Companies: Pixar, Marvel, Lucas, 21st Century Fox, all come from mergers and acquisitions.

Previously, Tencent and Tencent Music had already invested in Universal Music and Spotify, but in today’s regulatory environment, how Tencent can persuade regulatory agencies and the public in various countries to conduct large-scale investment and mergers and acquisitions in the content industry will be a huge test.

Another test is how the “Chinese culture” IP created by Tencent New Cultural and Creative can successfully go overseas across cultural differences. In the past few years, “Glory of the King” and “Chen Qingling” have achieved a certain degree of success overseas, but they have not yet formed a “midstream” storm like the “Korean Wave”. This year, “Creation Camp” produced by Tencent is also preparing to create an “international men’s team”, inviting players from several different countries to participate, but it is also in the stage of exploration and experimentation. How to become a cultural phenomenon in Asia at least like the daily flow, the Korean wave, the American blockbuster, and the American drama British drama, is worth exploring by Chinese content companies including Tencent.

In an internal letter in January 2020, Ren Yuxin wrote: “Tencent is an Internet-based technology and cultural company. PCG is the core promoter of Tencent’s cultural strategy and shoulders the important task of exploring the development of digital content in the future. ”

This PCG adjustment, through systematic adjustment, formed a game of chess internally. How to transform the comprehensive advantages of the layout into content power, so as to create a highly competitive cultural company. For Tencent, this is the biggest test facing the future.

This article is from the WeChat public account: Yiyu Observation (ID: yiyuguancha), writer/big entertainer.

The long-rumored internal adjustment of Tencent’s platform and content business group (PCG) finally kicked off on April 15.

According to internal documents issued by Tencent PCG, PCG will then integrate Tencent Video, Weishi, and AppBall to form an “On-line Video Business Unit (OVB)”. Tencent Video and Weishi will remain independent. Operations, Tencent Vice President Sun Zhonghuai and Lin Songtao respectively serve as the CEO and President of the BU, and both report to Tencent COO and PCG head Ren Yuxin.

At the same time, Liang Zhu, vice president of Tencent and former head of social platform business, was transferred to CEO of Tencent Music Entertainment Group and reported to Ren Yuxin. Peng Jiaxin, the former CEO of Tencent Music, served as the group’s executive chairman. The overall business of the social platform is handed over to Yao Xiaoguang, vice president of Tencent and president of Tencent Interactive Entertainment (IEG) Tianmei Studio Group.

Chen Juhong, vice president of Tencent, is no longer in charge of Tencent’s news business, and will be transferred to other BGs, with another important appointment. The head of Tencent News will be appointed separately.

Source: LatePost

Of these, the most interesting thing is naturally Tencent’s adjustment of the video business department. This is also the first time Tencent has established a separate BU (business unit) under the BG (business group). Unlike the direct merger in the previous rumors, Tencent Video and Weishi are still operating independently, but it is clear that after being incorporated into the same business unit, the collaboration between the two parties will be further strengthened.

But for Tencent PCG, which is committed to building “China Disney”, is it really enough to simply combine the long and short video platforms to achieve the goal? Or maybe it’s just the beginning of Tencent’s major adjustments to its video streaming strategy.

With accelerated synergies, PCG may be able to recreate the “troika”

How much investment Tencent has made in the short video business is probably difficult to calculate simply by the number of products and the amount of investment, but Weishi is obviously one of the few attempts that has survived.

In the past few years, in response to Bytedance’s aggressive short video strategy, Tencent resurrected Weishi, which was once directly shut down, at the beginning of 2018, and let Lin Songtao, who led the app’s leaps and bounds, take charge of the Weishi business.

Only after more than two years of experimenting with different strategies and routes, Weishi still has not achieved the success recognized by the market and Tencent. What is even more embarrassing is that the video account created by WeChat has grown rapidly in just over a year. , Has become a real potential challenger for Douyin and Kuaishou.

At present, according to data from third-party organizations, Weishi’s DAU is between 40 million and 50 million. The video account has handed over nearly 300 million daily activities in just one year, while Kuaishou is around 300 million. Douyin is around 600 million.

Zhang Xiaolong focused on the video number in the “2021 WeChat Night”

Today’s Kuaishou Douyin is based on the main business of short video, and has rapidly expanded its business reach into multiple fields such as live broadcasting, e-commerce, music, film and television, and education.

According to news from the China Securities Journal on April 14, the current valuation of Bytedance, which is about to land in Hong Kong stocks, has reached 400 billion U.S. dollars; and Kuaishou, which was listed in February this year, has a market value of more than 140 billion U.S. dollars. It can be said that the business model and imagination based on short video are considerable, which is the key to why Tencent has not been able to give up short video business.

Of course, relative to these latecomers, Tencent still has video streaming giants like Tencent Video in its video content business, and to some extent, the development of short video services has indirectly compressed the living space of long videos.

A few days ago, more than 70 film and television companies, platforms and associations, including Tencent Video, iQiyi, and Youku, issued a joint statement on the protection of film and television copyright, calling on producers of short video platforms and public accounts to respect originality and protect copyright, hoping to form ” The good industry ecology of “authorize before use” is regarded as a long video platform’s declaration of war on short videos.

Popular movie content porters on Douyin

therefore, For Tencent PCG, internal coordination of long and short video services has become the key. We should not allow expensive long video content to be used as a wedding dress for others, but also allow short videos to maintain growth while not overwhelming the use of long video users. Time length, how to grasp the balance is even more difficult.

Probably for this reason, Tencent Video and Weishi did not fully merge, but maintained independent operations under the same business unit.

Although Weishi has not become another short video hotspot as envisaged, it does not mean that it is completely worthless. For today’s long video platform, in addition to a large amount of film and television content, relying on PUGC content to capture users in the market segment is still of great value.

This is why Tencent Video actually needs micro-vision more than ever, because behind this is exactly how to extend the capability boundary of the long video platform.

Even if it is a long video streaming media, you can’t stick to your own one-third of an acre, and proactive attack has become the trend of the industry.

Beginning in 2020, multiple platforms have launched PUGC battles. In April, iQiyi’s omnichannel omnichannel for benchmarking YouTube was launched. In July, Weibo launched the video account plan, with 500 million cash sharing to support creators. In October, Baidu launched the independent video App Baidu Kan, and focused on supporting good-looking videos. At the end of last year, Mango TV also launched the “Big Mango Project” focusing on PUGC content.

Later, the “medium video” defined by the watermelon video turned into another track that couldn’t follow. Putting aside whether “Chinese video” is a pseudo-concept for the time being, it is undeniable that PUGC video has indeed become an important content component in addition to film and television content and brainwashing short videos. This is why YouTube has always been able to maintain its attractiveness to users, and its contribution to Google’s advertising revenue is increasing day by day.

Watermelon Video announces 2 billion support for China Video

In other words, instead of letting the anchors of Douyin, Kuaishou, and Station B take the content of the long video platform to engage in secondary creation and traffic, it is better to contract this process by the long video platform.

After all, as the source of copyright, there will not be too much controversy at the level of law and public opinion. This is why it is more like a “second creation center” officially created by iQiyi than to be a “Chinese YouTube” at any time. , As for the extra PUGC content that is generated, it is the icing on the cake.

From this perspective, The synergy between Tencent Video and Weishi has become clearer. The former can provide a large amount of film and television copyright content, while the latter is more flexible than Tencent Video, and can quickly transform these content into a form that short video users love to hear.

It is worth noting that this “online video business unit”, in addition to Tencent Video and Weishi, also joined the application treasure, which was originally an application and game distribution department.

It can be said that this kind of back-end provides content and IP, and the front-end determines the form of distribution, almost once again re-enacting the “troika” form of China Reading Group, Xinli Media and Tencent Pictures. Obviously the latter has been in the past year or so. The integration of has begun to bear fruit.

2021 “Troika” masterpiece “Zui Son-in-law”

Perhaps it is in this context, as a whole to consider the video content business, Tencent COO Ren Yuxin chose to copy this organization and business form to the video content again, in order to generate sufficient synergy.

Lin Songtao joins, can Tencent Video’s “absolute lead” KPI go further

The final implementation of any business still needs people. Therefore, in addition to the integration of the organizational structure, another major focus of the PCG adjustment this time is the appointment of personnel.

Especially in terms of online video business, in the past Tencent Video was basically completely dominated by Sun Zhonghuai. Although Tencent Video is still operating independently today, after Lin Songtao, who is also the vice president of Tencent, joined the business unit, Tencent’s video business has obviously changed from one word to another. Transformed into a “two-person turn”.

For a long time, Tencent Video has been regarded as good at content, but in this era where entertainment and technology are increasingly intertwined, it is difficult to gain a foothold in fierce competition by relying solely on content.

One Entertainment Observation (ID: yiyuguancha) In the previous analysis of streaming media, it has been mentioned many times, Nowadays, video streaming media platforms are increasingly dependent on technology If you look at Tencent Video’s biggest competitor, iQiyi, it’s not difficult to find that whether it is using AI to optimize or adopting delivery formats such as IMF, they dare to try new things in technology, and use this to improve production efficiency and delight users .

In terms of new technology applications, Tencent Video has rarely been seen for a long time. , Basically, only after a competitor launches a certain function will you see its corresponding follow-up action.

According to a report by “LatePost” last year, Sun Zhonghuai, the person in charge of Tencent Video, is obviously not a manager who is highly sensitive to technology. Perhaps based on this, in the newly established business unit, Lin Songtao, vice president of Tencent Group and former head of Microvision, will serve as the president, in charge of the technology and products of the two platforms, while Sun Zhonghuai will serve as the CEO and continue to be in charge of members. System, content operation and content production.

Lin Songtao, Vice President of Tencent

For short videos, the recommendation algorithm has always been a core technology, which is also one of the elements for Douyin and TikTok to remain invincible for a long time. therefore, Lin Songtao, who has been in charge of the micro-vision business for a long time, is obviously also an executive who understands that technology can bring experience bonuses to video content. The combination of him and Sun Zhonghuai will undoubtedly make up for Tencent Video’s long-term technical shortcomings to a certain extent.

At the same time, there are higher-level technical guidance, which can also allow Tencent Video and Weishi to collaborate and differentiate at the product level. At least for now, Weishi is more like a Tencent Video in addition to the original short video function. Too many overlapping functions also cause a lot of waste of resources.

Tencent Video’s internal plan to transform to “Netflix + YouTube” was rejected by Ren Yuxin. Instead, it was to build a comprehensive video platform with long, medium and short content, forming the so-called “rainforest ecology”.

But just after last year, how effective this transformation has achieved is actually a question mark. In fact, it is difficult to find a video streaming platform that can really include all video types in the world. YouTube has tried I did this, but the final result proved that it is too difficult to become an “all-rounder”.

For Weishi, after letting go of the burden of becoming a challenger to Douyin and Kuaishou, it may be able to pack lightly and relocate around movies, games, and micro-dramas. The first two have already been established through the use of Tencent’s massive internal resources. A bit higher than the capital of the opponent.

In 2020, Weishi’s continuous efforts in micro-drama have finally seen that it has finally found a track suitable for platform development.

Betting on micro dramas has to a large extent also produced a broader business connection and intersection with Tencent Video. At last year’s “2020 Tencent Video Content Ecological Conference”, Tencent Video also divided the layout of “China Video” into two types: plot and non-story. The plot category includes micro-drama, micro-animation and other types, while the non-drama category includes short programs of various types such as micro-variety, micro-recording, and MV.

Weishi micro-drama “Psychic Concubine”

If you can further take advantage of Tencent Video’s long video platform, on the one hand, it is of course the most basic conventional backward flow. According to Tencent’s latest financial report, Tencent Video already has more than 120 million paying users. On the other hand, it is the tilt of film and television resources and production capabilities. Compared with Douyin and Kuaishou, Tencent Video clearly has extensive network resources and production experience in the film and television industry, and it has returned to the track of industrial film and television production, with abundant resources and Experience can undoubtedly better help Weishi to grasp the trend of this time.

If the two parties can reach further collaboration and cooperation in micro content, it will undoubtedly quickly establish a moat on this new popular category.

For Tencent, which has a big business, every internal adjustment requires some courage.

However, from the external environment, streaming media and broader entertainment video content competition has come to the second half. Even Tencent Video, which has a luxurious background and massive resources, cannot achieve its “absolute lead” by simply relying on money. The goal of intensive cultivation of content and operation is bound to be carried out quickly, and all this just starts with a drastic adjustment of the organizational structure.

Reporter | Cui Peng Reporter | Cui Peng Two years after Tencent’s “930” reform, the organizational structure and business lines of PCG (Platform and Content Business Group) ushered in the first major adjustment. On April 15, Tencent’s Platform and Content Business Group (PCG) announced a new round of organizational structure and personnel adjustments. In this adjustment, Weishi will formally merge with Tencent Video to form an online video business. The new business implements a dual VP (Vice President) system and is jointly led by Lin Songtao (head of Microvision) and Sun Zhonghuai (head of Tencent Video). Yao Xiaoguang, vice president of Tencent, president of the Interactive Entertainment Group (IEG) Tianmei Studio Group, concurrently serves as the person in charge of the platform and content business group (PCG) social platform business, and is in charge of QQ. Liang Zhu, former head of QQ business and current vice president of Tencent, will assume the position of CEO of Tencent Music. In addition, Chen Juhong, vice president of Tencent, currently in charge of media business, will leave, but will remain in Tencent to be responsible for new businesses related to corporate social responsibility. The position of Tencent’s news leader is temporarily vacant. In fact, after the New Year in 2021, news about Tencent PCG’s internal adjustments began to circulate internally. There are also internal rumors that Tencent News will be integrated with Tencent Kandian, and the new business will be jointly led by Zeng Yu, the vice president in charge of PCG technology, and Yin Yu, the head of Kandian. However, due to excessive disagreements, the merger plan between Tencent News and Tencent Kandian was shelved, and the two businesses will only undergo internal adjustments in the near future. The adjustment has been brewing for nearly half a year. An insider from Tencent News told Jiemian News that as early as the end of last year, Chen Juhong was preparing for the handover work, but no one has taken over his position.

Not only that, Tencent Sports will also optimize some teams and management personnel, and the general manager of operations Zhao Guochen will be transferred to other businesses.

Some internal officials in Tencent told Jiemian News that Ren Yuxin (currently the COO of Tencent Group) is determined to advance this reform. The adjustment involves many businesses and teams, and it is very troublesome to sort out, but “Mark (Ren Yuxin) has a strong ability to act” .

Strengthen the senior management binding mechanism

After Tencent’s “930” major adjustment in 2018, Ren Yuxin established a senior management partner system within PCG. All 8 corporate-level VPs (Vice Presidents) responsible for specific businesses were included, and the assessment and incentive mechanisms were uniformly adjusted to jointly undertake PCG performance. .

Regarding this system, Ren Yuxin’s original words are “to do well to share benefits, not to do well to share responsibilities”, which aims to emphasize the cooperation between VPs. However, in the follow-up actual implementation level, there are still some organizational walls and the phenomenon of fighting alone in each business line.

According to Jiemian News, before the National Day last year, in a voting activity involving more than 250 employees within PCG, there were more than 200 employees who chose “no” and “don’t know” regarding the question of whether there was a “group spirit” in PCG. To a certain extent, this reflects the barriers that exist at the grassroots level.

After this adjustment, PCG’s management style will shift from VP cooperation to emphasizing VP binding, further strengthening the joint advancement and retreat of various business lines within the business group.

Combining with Tencent’s past internal integration history of the business, this integration also implies internal horse racing, and the winning business and leadership may go further within Tencent.

Video number upper position

In this adjustment, the short video business involved is also worthy of attention.

The video account was developed by Tencent’s WXG (WeChat business group) in 2019 when a special team was formed. The early team was very small, with only ten or twenty members. However, the data of the video account is growing very fast. In 2020, the DAU will exceed 200 million. Correspondingly, the DAU of Weishi was only 40 million at that time.

This has caused a lot of discussion within PCG. Some employees raised questions at the internal sharing event for the second anniversary of PCG. As Tencent’s company-level trump card in the short video track, how Microvision will continue to move forward in the future.

Lin Songtao, vice president of Tencent, who is in charge of Weishi, gave a detailed response at the scene and spoke for longer than the prescribed time. Ren Yuxin immediately said that “microvision is worth more time” and encouraged him to elaborate on all the points.

At the end of last year, Weishi announced that it would invest 1 billion yuan to support the micro drama business, indicating that it will focus on this business this year. In Tencent’s 2020 financial report, Weishi’s achievements in the “micro drama” business are also highlighted. In previous Tencent financial reports, this type of small-scale new business was rarely described separately.

According to Jiemian News, regarding the direction and business division after the merger, Weishi has recently completed interviews with middle-level cadres.

The merger of Weishi and Video also means that in the short video track, the video account will take on more important responsibilities, as well as the strategic demands from the group’s senior management.

The North Branch will continue to adjust

The adjustment of the content team of Tencent North Branch has been going on for many years.

As early as 2017, during the high-level adjustments, Liu Shengyi, a member of the general office in charge of OMG (online media business group), was transferred to the chairman of Tencent Advertising Alliance until he completely withdrew from the Tencent General Office this year and became a senior management consultant.

The VP of Tencent News, Information Flow, and Tencent Video began to report directly to Ren Yuxin, who is in charge of MIG (Mobile Internet Business Group) and IEG (Interactive Entertainment Business Group).

After the establishment of PCG, Ren Yuxin focused internally on promoting the construction of two major middle stations, content middle stations and technical middle stations, to provide support for front-end business.

After more than two years of development, the integrated front-end content business has become executable at the operational level. However, in this PCG announcement, there is no mention of a plan to integrate information flow and news services. The two businesses may continue to adjust in the future.

Subject to the impact of the macro environment, the revenue of media advertising with Tencent Video and Tencent News as the main carriers has shown a downward trend year by year. Tencent’s latest financial report data shows that in 2020, Tencent’s media advertising revenue will decrease by 8% year-on-year.

Chen Juhong once wrote an article “Leaving” to record his “golden days” in Nanfang Newspaper Group. After his departure, Tencent’s reforms on the media content side will continue.

The news department is the brand image business that Tencent hopes to retain. In the future, as the PCG reform is further deepened, the news team and the information flow team will have more collisions between content and algorithm recommendations, which is a problem that Tencent news leaders will need to face in the future.

CNNIC’s report shows that by the end of 2020, the number of online video users in China has reached 927 million, and the utilization rate of netizens has reached 93.7%. Considering the user scale of video websites and the length of user usage, the price increase of video website members will have a greater impact on users. Just as they care about the price of firewood, rice, oil, salt, sauce and vinegar tea, users are equally sensitive to the membership prices of video sites that they may use almost every day. The increase in user-end costs will naturally arouse people’s disgust. In addition to the “unhappy” on the user side, we can look at the price increase of video website members from several aspects. First of all, the background of the price increase of video sites . Gong Yu, CEO of iQiyi, mentioned in the 2020 Q2 quarterly financial report meeting that the current gold membership price of iQiyi is actually the price set 9 years ago, but due to market competition, it has not changed in 9 years. . Compared to providing users with rich, high-quality content, this price is too low. The previous profitability of Internet companies was mainly concentrated in e-commerce, games, and advertising. In fact, these three do not directly charge users. Therefore, users are not sensitive to price issues in the Internet industry. It was not until 2015 that the user payment model became popular in the Internet industry. On the one hand, the Internet industry has begun to push users to pay, iQiyi held a VIP membership strategy conference, and its monthly paid VIP membership has just exceeded 5 million. On the other hand, the Internet industry has begun to crack down on piracy. The content industry, including online video, online music, and online literature, has begun to crack down on the piracy industry chain. The cracking down on piracy has paved the way for video sites to pay. It should be noted that the user payment model is not unique to video sites. For knowledge payment, music, novels, etc., more and more Internet products are beginning to adopt the user payment model. . IQiyi’s 2018 Q3 quarterly financial report shows that the total revenue for the quarter was 6.9 billion yuan, of which membership service revenue was 2.9 billion yuan, and online advertising service revenue was 2.4 billion yuan. The video industry has reached a new milestone, with membership revenue exceeding advertising for the first time. Despite this, the video industry is still getting rid of the problem of loss. When membership becomes a new profit point, it is an inevitable trend to increase single-user pay income. In other words, price increases are inevitable, but sooner or later. The international streaming media giant Netflix announced a price increase at the end of October 2020, and the prices of the US standard and premium subscription packages have been increased to US$13.99 (original price of US$12.99) and US$17.99 (original price of US$15) per month. Before this price increase, Netflix also raised prices in January 2019. The previous standard and premium subscription packages were priced at $11 and $14, respectively. Disney’s streaming service Disney+ also increased its prices in 2021. It is reported that starting from March 36, 2021, the subscription price of Disney+ in the United States will rise from US$6.99/month to US$7.99/month, and the annual subscription price will also increase. It rose by $10 to $79.99. In July 2020, the monthly subscription price of the TV streaming service YouTube TV was raised by 30% to $64.99 per month. Judging from the situation of Netflix, Disney+, and YouTube TV, price increases have been the consensus of the video industry, but in the domestic market, it is limited by the competitive relationship of iQiyi, Tencent Video, Youku, Mango TV, Sohu Video, etc., video websites Be much more cautious about member price increases. With the background of not increasing prices in the past 9 years and the fact that international streaming media giants have increased prices, iQiyi and Tencent Video have finally taken this step. Second, the impact of member price increases on the video website industry . According to iQiyi’s 2020 Q4 quarterly financial report, as of December 31, 2020, iQiyi’s total number of subscribers was 101.7 million, excluding the number of trial members was 100.7 million. Tencent’s 2020 Q4 quarterly financial report shows that the number of paid video service members reached 123 million. Although the number of member users of iQiyi and Tencent Video has exceeded 100 million, the entire video industry is still at a loss. There is no doubt that price increases can improve the revenue level of video sites. As to whether video sites can be profitable, it depends on the specific effects of the market after the price increase. In fact, the benefits brought by the price increase of video members do not stop at the video website. Video distribution is only one of the roles of video websites. In recent years, iQiyi, Tencent Video, and Youku have gradually penetrated the upstream of the industry chain, including setting up their own studios to produce variety shows, TV series, and investing in film-related companies. In addition, , They also cooperate with content creators to share. IQIYI’s “Hidden Corner”, “River God”, “Wonderful Flower Talk”, “China Has Hip Hop”, Tencent Video’s “Creation 101”, “Nuqing Xiangxi”, “Chen Qingling” and other self-made content, all Gained huge traffic and good user reputation. According to data released by iQiyi, in 2020, iQiyi will launch 80 account-sharing dramas. Among them, the costumed sweet pet drama “Young Master and Slow Travel” has an account-sharing amount of more than 75 million yuan, and the return on investment of “The Murder Case” exceeds 200%. . According to data from Tencent Video, as of November 30, 2020, the cumulative amount of Tencent Video’s TOP10 accounts for 2020 is 275 million yuan. Member price increases will stimulate video websites to improve their performance. The chain reaction brought about by this is that video websites will have more confidence in the investment in the film and television industry chain, which will promote the benefits of upstream companies in the entire film and television industry chain. With the increase of capital investment in the entire industry chain, more high-quality works may be born. Looking at it the other way around, When users pay a higher membership price for a video site, they definitely hope that the video site can produce more high-quality works After all, the VIP membership price is more expensive than before. If there is still a lot of spam content on the App, or if there is no explosive content for a long time, users will naturally switch to other platforms. At present, the domestic video industry is not only one choice. . The price increase will also indirectly stimulate the emergence of more high-quality content on the platform. Of course, the increase in member prices of video sites will lead to the problem of member churn rate, but in the long run, the user churn rate will rise back with the passage of time and the expansion of the user scale. Users are driven by content. Once the platform is born with more topical content such as “The Hidden Corner”, “Wonderful Flowers”, and “China Has Hip Hop”, a large number of users will be attracted by the content again. At present, pirated film and television content will be exhausted. The target of the crackdown, and it takes a lot of effort to find pirated content. The new generation of netizens obviously pay more attention to the quality of service than the payment itself. Therefore, although the price of video members increases, they are not willing to spend time looking for pirated content. In addition, free content needs to accept super-long title ads. If it is a TV series with dozens of episodes, more people are obviously willing to spend money instead of waiting for ads. There are also very few film sources for free users. This is also the case in the digital music industry. According to Guo Jing’s observations in the Internet circle, there are fewer and fewer music content that free users can listen to on QQ Music, Kuwo Music, and NetEase Cloud Music. , And the music content that can be downloaded is even less. The differentiation of content resources will also indirectly cause users to pay. Price increases are likely to become the mainstream of the Internet content industry in the future. Video, music, online literature, knowledge services, etc. will usher in a wave of price increases, and the Internet has completely resolved from the free era. Behind the price increase, what users need to see is not the price increase itself, but whether the price increase can bring about an improvement in quality. The gradual disappearance of piracy and the stimulation of price increases on the industry chain will allow content producers to see the dawn of the future. Look at price increases in the video industry rationally, rather than being linked to cutting leeks at every turn.