However, livestream has become a “trend” pursued by many people, but not all “creators” create value. Bullshit, vulgar content is posted by many vloggers defiantly to attract attention and receive donations (money and gifts) from viewers. On major live-streaming platforms in the country of billions of people, such as Bilibili, Douyin, and Kuaishou, it is not difficult for viewers to come across images of female vloggers dressed in revealing, offensive clothing and performing erotic acts. Many streamers are banned from showing off their bodies or showing sexual acts to receive donations. Showing off, deceiving viewers Many live broadcast studios often hack the number of followers to create credibility, attract viewers so that they are willing to donate money. The account holders also deliberately fabricated sensational stories, creating conflicts with others to attract viewers of their livestream. “Poor students borrow more than 100,000 yuan to reward female streamers in Nanjing”, “16-year-old teenager rewards female streamers with 1.58 million yuan for 3 months”, “Male cashier appropriated more than 48 million yuan to donate to the live broadcast room”, a series of negative news related to direct money rewards through livestream has caused many controversial streams in the Chinese online community. On May 17, Kuaishou posted a notice saying that live streamer Yin Shihang, an account holder with 8 million followers, had been banned from the platform for “sensational marketing”, “vulgar performances” and false advertising during the livestream on May 15. Initially, Yin introduced to live stream his marriage proposal with girlfriend Tao Lulu. Millions of people watched to witness the special moment of the popular streamer. In the end, he tricked the audience by turning the broadcast into a 5-hour sales show. Yin Shihang was banned from broadcasting when tricking viewers into the livestream. Various live broadcasting platforms are working to strengthen control over violations. Kuaishou has issued a special regulatory notice on “Scripting, Acting and Purchases”, which bans accounts or imposes fines on those who take advantage of family conflicts and other factors unrelated to the issue. sell merchandise to entice fans to buy. In June 2020, Douyin issued a new rule that allows minors to privately award rewards after verification and can be fully refunded. In April 2021, Douyin revealed that a total of 36,000 minors had been refunded in 11 months, with an average refund time of 19.7 hours. At the end of November 2020, the State Administration of Radio, Film and Television of China issued a notice on strengthening the management of livestream and live broadcast of e-commerce. In which, methods such as facial recognition are applied to implement real-name management for broadcasters and users. The new rule also limits the number of rewards users can receive by time, daily and monthly, if there are too many rewards, there will be a reminder message and the reward function will be paused if the limit is exceeded.

Recently, her house, which belongs to a building on Wukang Street, gained attention on social media thanks to a large pink bow hanging from the balcony, making the building look like a miniature Disney castle. Since then, curious people have come to take pictures of check-in more and more, disturbing the life of the elderly woman. The pink bow hung on the balcony caused many tourists to flock to the door of the building where Mrs. Photo: The Paper. The 1.5 km long Wukang Street is a familiar place in Shanghai with many famous cafes and historical sites. The two movies are Color, Gender (2007) and Like him (2017) are all set here, making this place even more attractive to tourists. Ms. Hu suddenly became famous online after a user visited this neighborhood and shared a video online with the caption, “Standing on Wukang Road, under the phoenix tree, under the balcony with a giant bow attached, waiting, waiting. an old lady”. Reply The Paper , a neighbor said that someone else had attached a bow to the outside of the building, right on the balcony of the grandmother’s house. After the pink bow was taken down, there were still a lot of curious people coming to this place according to the recommendation of internet users. Photo: Sohu. “Mrs. Hu’s family is very worried because she is 80 years old,” the neighbor said. Not only the old woman, other residents also faced difficulties in getting in and out when the building suddenly attracted a large number of visitors, standing in front of the door. The fever brought to the house with the giant bow made Fang Shizhong, director of the Shanghai Municipal Department of Culture and Tourism, to suggest that tourists need to have a sense of civilized sightseeing, without disturbing life. of people. In recent years, the phenomenon of tourism daka, means break in in Chinese , became a trending trend on social media in China. Accordingly, not only taking pictures at check-in, tourists and reviewers also broadcast live, talking about where they are going. The flip side of this trend is that many people start livestreaming incidents, traffic accidents, and crime scenes to attract views. In 2020, Chinese media reported that a woman in Hangzhou was murdered by her husband, her body was scattered around the apartment complex. After the news broke, many Internet users flocked to “livestream from the haunted house” and interview neighbors.

Ms. Nguyen Phuong Hang – wife of Mr. Huynh Uy Dung (also known as giant Dung “lime kiln”) – constantly spoke about the fraudulent behavior of Mr. Vo Hoang Yen. However, to date, there are no official results on this case. Ms. Nguyen Phuong Hang attracted the attention of the online community with livestreams denouncing Mr. Vo Hoang Yen or alone “declaring war” with many showbiz artists. (Screenshots) Not only caused a stir on social networks with denunciations of Mr. Vo Hoang Yen, Ms. Phuong Hang was also willing to “declare war” on her own with many showbiz artists. Specifically, Ms. Phuong Hang continuously held the livestream, communicated and answered questions from people who were concerned about the controversy between her husband and wife and Mr. Vo Hoang Yen, and Ms. Hang also answered harshly. The artist, YouTuber is meant to offend himself. Taking advantage of Ms. Phuong Hang’s livestreams to attract many viewers, many Facebook accounts, YouTube have returned to Ms. Hang’s videos to re-upload (re-upload) on these platforms to interact. A video with the content re-uploading the livestream of Ms. Phuong Hang reached 162,000 views in just a few hours. (Screenshots) (Screenshots) Re-up is a term that refers to content produced by retrieving other people’s content, merging and aggregating it to post on your channel for the purpose of making money. This is a “gold mine” for accounts to interact with, even make money, because the work to do is simply take other people’s videos posted. The videos of Ms. Phuong Hang livestream were uploaded by individuals and online shops for interaction. (Screenshots) On the Facebook and YouTube platform – two of the most popular social networking and video platforms in Vietnam today, just type the keywords “Ms. Phuong Hang”, “Ms. Phuong Hang livestream”, … series The results returned were videos of Ms. Phuong Hang livestream re-uploaded by individuals and online shops for interaction. Many channels even edit, select images and set a shocking title for the livestreams of Ms. Phuong Hang with the aim of attracting views and increasing interaction for easy online sales. Besides, these video re-up accounts can also make money by reselling the account. Many YouTube channels have selected images and titles in a way that shocked Ms. Phuong Hang’s livestreams with the aim of attracting views and increasing interaction. (Screenshots) Accordingly, when the threshold from a few tens to a few hundred thousand subscribers is reached, the channel owners will perform the next job of renaming and selling the channel for a profit of several tens or even hundreds of million dong if the channel have big followers. Channel buyers can use the channel for their advertising purposes and even switch to clean content, and request to enable monetization from Google. Up to now, the livestreams of the wife of giant Dung “lime kilns” are still attracting a lot of attention from the online community.

Quynh Tran JP has emerged with the food vlog and video sharing life and experiences in Japan. However, recently this channel has been increasingly judged to be losing quality, intentionally creating shocking content such as “eating a bear’s leg”, “fishing for a shark”, or “eating shark on a rice paper” to entice viewers. Quynh Tran JP was criticized for sharing the clip that ate the bear’s legs. When the mukbang trend, the broadcast of the food scene, the recession, the fact that channels like Quynh Tran JP grabbed viewers with bullshit, quirky, and objectionable clips was foreseen and increasingly popular. Facing the transformation of the trend, some countries have introduced strict supervision regulations to protect viewers, limit negative content and purify cyberspace. Trade for fame Mukbang are food broadcasts originating from Korea in which participants consume large amounts of food while sitting in front of the camera to interact with the audience. This trend began to take root in China about five years ago, then spread rapidly across Asia and some Western countries as video sharing and live streaming platforms blossomed. “Drink in a jar” has a long history. Before mukbang, there are often food competitions where participants sit at a long table and see who can eat the most, such as dozens of hot dogs and burgers. The winner is determined by time or amount of food. However, unlike food competitions that only take place on occasion, today’s mukbanger must “eat a jar” every day. When eating became a profession, the live stream had to eat everything deliciously, even if the food was strange and hard to swallow. Not only that, to increase the number of viewers, the mukbanger must constantly eat faster, eat more, consume thousands of calories per day. Therefore, the mukbang trend often goes against a healthy, scientific diet. Mukbang trend originating in Korea is more and more transformed. However, eating a lot is not enough. The boy ate 30 flipped duck seeds, the girl “handled” all 100 sushi, the female mukbanger ate the whole sheep in 2 hours … As the numbers increased steadily, the viewers became bored. At this time, prominent dining channels began to look for a new element by staging programs that only eat spicy dishes, sweets or exotic dishes, unlike anyone: raw octopus, larvae alive, fresh frog smoothie … Gao Lei, vice president of Shanghai Renai Hospital and a gastroenterologist, warns against extreme, insatiable eating habits leading to problems such as obesity, diabetes, coronary heart disease, and death. death. “Overeating, no matter whether the food is healthy or not, not only is bad for the stomach, it has a lot to do with longevity,” Gao said. Extensive boycott As mukbang gradually showed its dark side, governments have taken action. In August 2020, China decided to restart “Clean Plate 2.0” campaign to save food. A month later, the country’s Internet watchdog removed 13,600 short videos and livestream accounts about food and drink for violating the government’s anti-food waste policy. By the end of 2020, a bill to consider banning “videos of people ridiculously eating a lot of food” was submitted to China’s top legislature. Accordingly, the mukbang movement will soon be considered illegal in a billion-dollar country, according to the report Sixth Tone . By mid-April, the clip of mukbang drinks was also listed under a restricted list by the Chinese Internet watchdog because “it harms the health of performers, wastes food, as well as promotes the mind. and damage the healthy ecosystem of the industry ”. After a series of bans, the Chinese mukbanger was in a difficult position. Many food channels forced renaming and redirecting operations. Phrases such as “big belly king”, “big belly man” have all disappeared in the names of channels that have had tens of millions of followers. A series of mukbang clips have been deleted in China. Even in Korea, the mukbang trend also entered a recession period after more than 10 years of appearance. At the end of last year, a series of famous Korean food channels such as Boki, Tzuyang and Mbro were accused of deceiving fans by not publicly and transparently advertising content, Yonhap reporting. Accordingly, mukbanger with millions of followers have received money to advertise fast food, but do not clearly show this in their food clips. The wave of boycotts is so great that the Korean fair trade watchdog has to come up with a new set of rules for mukbangs in particular and online content creators in general. The Code requires that advertising content be clearly written in words and words in clips to “prevent consumer damage due to deceptive advertising”.