Produced | Sohu School of Business

Edit | Xu Xiaoqi

Chief Editor | Wang Demin

According to data from the Prospective Industry Research Institute, from the perspective of the proportion of sports brands at home and abroad, from 2010 to 2019, among the top 20 brands in terms of market share, the penetration rate of foreign brands is on the rise, while the penetration rate of domestic brands is on the decline. However, outstanding local brands represented by Li Ning, Anta, and Xtep are accelerating their rise.

SKECHERS China, South Korea and Southeast Asia CEO Chen Weili said in an interview with Sohu Business School “Achieving 100 People” that international brands have two advantages. The first is that the market is open to the whole world, and the supply chain is stronger. Second, product sales are more stable, with sales channels reaching more than 100 countries.

“but The advantage of domestic brands is to understand China, this advantage is very powerful . To this day, I don’t think I understand China. “Chen Weili said frankly.

In his opinion, the founders of Anta and Li Ning were both born in China, and he has only been in China for more than a decade. Although I am also working hard to understand China, the depth is still not enough. Therefore, multinational companies must use Chinese thinking to manage their companies.

Talking about the future, Chen Weili said, After the epidemic, all industries must be shuffled, Because consumer preferences have changed. But the reshuffle of the sports industry is not too obvious . However, some brands will have operational and inventory pressure, which is also an opportunity for brands, and they have the opportunity to occupy more market shares.

He said that under the epidemic, All brands are looking for new outlets and growth points, which are helpful to the improvement of the entire industry. Only by continuing to abide by laws and regulations operating in China, strengthening corporate governance, and being a brand that respects China and that Chinese consumers love, can there be more lasting development.

Not ashamed to be the oldest sister of BLACKPINK, Jisoo is extremely clear and decisive. Setting up an Instagram account, Jisoo has already chosen a suitable name for her, just register and use it until now. Jisoo is the only member of BLACKPINK who hasn’t changed her Instagram name once and @ soyaaa__ is now familiar to everyone. Jennie also only went through one name change and immediately had an account that is extremely easy to remember, melodious and luxurious. Before closing the name @ jennierubyjane , Jennie used to choose @ jennierubyjanekim and then dropped my Kim for brevity. Lisa went through three name changes and BLINKs recognized her official name @ lalalalisa_m It’s cool, easy to remember, and sounds as lovely as a song. But Lisa’s previous choices were all difficult to read and complicated, and it was eye-opening. Rosé actually only changed her name twice to get the official name @ roses_are_rosie. All three names that Rosé gave are related to flowers, the first two include sunflower, lily and finally rose. But looking at the process of Rosé finding a name for her pet’s Instagram, netizens were shocked. It turns out that Rosé opened an account before naming the dog Hank, so the main vocalist BLACKPINK thought of Benny, Benju, Nougat and Cobalt. Even after closing Hank’s name, Rosé had to try 7749 suggestions before “closing the order” @ hank_says_hank. Roughly, Rosé has changed at least 25 names for the dog’s account.

Through a series of videos shared on his personal page, Thomas Alexander attracts attention thanks to his classic beauty. Male model currently lives and works in New York, USA. Long hair and a small face are the advantages that make Thomas Alexander more famous, according to Mazza Models. According to information posted by the management company, Thomas Alexander is 1.78 m tall. The male model has a toned body thanks to hard weight training. Cooking for himself is one of the habits that help him maintain a fit body. Thomas Alexander often shares recipes on his personal page. Thomas Alexander started collaborating with the model management company from November 2020. Before that, the male model was not too famous. He began to be known when he grew his hair long and entered the fashion world. Besides modeling, Thomas Alexander challenged himself to act in promotional videos. He is highly appreciated for having a body suitable for a variety of styles. Thomas Alexander loved the field of makeup. He often does his own makeup like famous characters in movies. The male model used to dress up in the shape of the main character in the movie The Crow. The “talking” eye becomes a strength that helps Thomas Alexander’s photos stand out. Meanwhile, long hair is an “assistant” that makes his overall face more classic but still looks stylish. In everyday life, Thomas Alexander has a simple, classic style. He likes to wear T-shirts, jeans and sneakers. Male models are not followers of branded goods. A loose-fitting shirt combined with low-rise pants is the ideal formula to enhance his romantic beauty.

We have witnessed many young people’s solo trips, conquering roads throughout many provinces and cities across the country. Youth is the time when we have a great amount of time and health to realize the goal of discovery and experience, so as not to waste our youth. Therefore, it is not uncommon for young people to go on a trip. However, the fact that a solo “trip” lasting 7800km for 2 months through the Northwest mountainous roads made by a woman who is almost 60 years old really makes people “O-eyes, mouths”. letter A”. Ms. Nguyen Thi Bich Van (57 years old, from Gia Lai) with a passion for “traveling” by motorbike all over Vietnam has received the admiration of the “traveling” community. Although nearly 60 years old, Ms. Bich Van is still full of energy, “burning” with her passion for conquest and discovery. Although nearly 60 years old, her “fire” of passion for travel has never stopped burning, it urges her to make one trip after another. It started quite late because her youth was a series of days busy with work, family, and children, only when she turned middle age, Bich Van had the opportunity to realize her passion. “Passion for traveling came to life when my son said he wanted to pursue architecture and painting when he was in 10th grade. I supported him and decided that mother and daughter would travel, explore architectural works and beautiful landscapes across the country to open up their eyes, form artistic thinking and observation ability. The mother and daughter’s first motorbike trip marked my journey to discover the country,” shared Ms. Bich Van. The companion on the first trip, Ms. Van, is her son On the first trip, she and her son “traveled” from Gia Lai to Buon Ma Thuot and then down Phuong Hoang Pass to Tuy Hoa. Mother and daughter continue to move to Cam Ranh (Khanh Hoa), explore Binh Hung, Binh Ba and Diep Son islands. On the way back, mother and daughter visit Thap Cham, Stone Church in Nha Trang, Nhan Tower, Vung Ro, Mui Dien lighthouse, Ong Cop wooden bridge (Tuy Hoa),… and some other places. difference. Next, Ms. Bich Van also made the bold decision to make a solo trip by motorbike, traveling 7800km to conquer the Northwest within 60 days, from August 22, 2020 to October 20, 2020. Most recently, at the end of February 2021, Ms. Van and her son departed from An Khe – Gia Lai to Saigon along the coastal route, passing through Binh Dinh, Phu Yen, Nha Trang, Phan Rang, Binh Thuan, and Phan. Thiet, Vung Tau… Up to now, “photographer” U60 has set foot in 62 provinces and cities, climbing 26km of spectacular mountains. The remarkable achievement list makes many genuine young “experts” also admire. The “single” trip to the Northwest lasted 2 months with many “cold memories” Before making this memorable trip, Ms. Bich Van had prepared mentally, financially, physically and equipped with all the necessary elements during the previous 3 years. She has carefully prepared from personal belongings, car repair tools to “rescue” items for herself along the way in case of an accident with the full support and help from her husband, younger brother and children. . She also planned in detail each financial need to spend. On August 22, 2020, she started her solo journey from her hometown of Gia Lai to the Northwest by motorbike and conquered the four great peaks of the pass. With a passion for travel and a dream to explore all parts of Vietnam, at each location on her once-in-a-lifetime trip alone, Ms. Bich Van does not forget to keep memorable memories. The U60 woman shared that, until now, whenever she remembers going through tunnels, passes, conquering dangerous roads, she still can’t help but get chills. She affirmed, if anyone intends to travel the Northwest alone, they need to be fully prepared from will, health, to indispensable items such as: Medicines, cosmetics, phones, cameras. … Bich Van recalls: “The first trip in Ta Xua 3 days 2 nights was the first time I climbed the mountain. The next day, climbing to the dinosaur spine, I was about to give up because I was too tired than I imagined. But then I told myself that after overcoming many difficulties to come here, I had to persevere, so I continued the journey. Around 5 pm, it was already dark, my guide and my sister moved to an abandoned shack and lit a big fire to warm up the leftovers that the group left behind. That day, we slept outside, without blankets and curtains under the cold of the highlands. That night, it rained heavily, we had to sleep in the deserted tent. At 6 am, waiting for the sky to clear, I continued to move. After 9 hours, I reached Tram Tau, completing the route spectacularly.” After 26km of Ta Xua Palace, she continued to climb other palaces in Yen Bai and was completely impressed by the scenery of mountains and majestic natural scenery of the country. Conquering difficult and risky roads, Ms. Bich Van makes even young people admire and admire because of her will and desire to pursue her passion, dare to think, dare to do… regardless of age. his work. She joked: “When I get old, I will tell my grandson that in the past, my 57-year-old grandmother used to work hard to “live virtual” on Facebook to get every “like” she said.

Recently, a girl shared the results of making chocolate pudding, causing netizens to burst out laughing. Complaining girl: “The moment of impromptu making chocolate pudding but putting it in the fridge, I can’t wait to invite the whole family not to eat it… It’s pudding, not blood clots, friends.” If the girl hadn’t said it was chocolate pudding, no one would have noticed, but would have thought it was pig’s blood coagulated and boiled. The color of the chocolate pudding looks the same but it’s all melted. The girl had to post a comment explaining further: “It’s like that because of putting a lot of water in it. It’s not boiled blood… at home everyone says it’s boiled pig blood, but it’s delicious, so it’s gone.” Not long ago, on a group for young women, a girl named TL posted her disaster pancake story. The girl TL said: “Naturally craving pancakes. Excited to soak the dough and then cast. The same result is like this.
The first time she did it, she was still not recognized by her mother-in-law as a housewife. This is the worst cook at home.” A clumsy girl who makes pancakes is no different from fried bean sprouts Posted with the story of claiming to be bad at cooking above are 02 photos of pancakes that don’t look like pancakes but look like a plate of fried bean sprouts flour that makes netizens laugh. “This is a pancake, but it’s not like the pancakes I eat often”, “It looks like fried dough”, “I’m so funny looking at the plate of pancakes”, “Like porridge with a price?”, Netizens’ comments. Many other netizens also commented, it looks like fried dough with the price, adding a few shrimps as a bonus. Facebook KM commented that it must be because of the flour. Making your own pancakes is delicious, but if you don’t know how to do it, you should buy ready-made flour, ready-to-use rice rolls, and ready-to-use dumplings will make it more delicious. Thus, when made, it will be thicker and more beautiful than the outside. According to the topic above, because she prefers to eat rice flour, she just went to soak and grind and then cast the cake, so it became such an accident. Even the bowl of dipping sauce, many people think it’s strange even though the topic owner says that he is making Quang Ngai pancakes LT said: “The cake is strange but the sauce is also strange. This cake is no longer called banh xeo, but it is fried shrimp cake.” Many other facebook also said that, to make delicious pancakes, this girl needs to learn more. Even when rice flour is milled at home, it has to be mixed with flour bought from the market to make pancakes and delicious.

Carp are raised on the island Playing aquarium fish is an old hobby. Images of colorful fish of all kinds swimming in lakes, miniatures, and rockeries always bring players relaxation and mental comfort. Currently, the hobby of aquarium fish has become popular, aquarists of many different ages. Everyone can own an aquarium that suits their income and interests. According to aquarium store owners, there are many varieties of ornamental fish from freshwater fish to saltwater fish, from popular and easy-to-raise fish, such as three-tailed goldfish, Siamese fish, guppies, and fish. average fish, swordtail… to precious fish with high selling price, but very difficult to take care of, such as: arowana, Koi carp, Arhat fish, poinsettia… In addition, there are modern machinery and equipment that support the care of simple aquariums to aquariums, or higher is the rockery, with underwater decorations, light bulbs. Led, oxygen blower, waste collector, aquatic plants … and many different types of aquariums, large and small fish tanks, to meet the needs of aquarists. Mr. Nguyen Van Huu (a longtime ornamental fish farmer in Chau Doc City) said that raising ornamental fish is not difficult, easy nor easy, but requires the passion, knowledge and experience of the farmers. To raise ornamental fish, the source of water for fish farming is the most important factor. In an aquarium, it is necessary to choose fish with the same behavior that are easy to keep together, avoiding big fish eating small fish. Besides, it is advisable to feed the fish just enough, not to leave excess food, to avoid overeating, which affects the water quality in the aquarium. Should not completely replace the old water, should suck the old water from 30-50% and add new water slowly, gently for the fish to adapt. “Farming aquarium fish is not only to decorate the space of the house with fresh, fresh vitality and closeness to nature, but also to help dispel the feelings of fatigue and daily worries of daily life. day” – Mr. Huu shared. Tran Dang Khoa (living in Phu Tan district, An Giang province) said that he loves to raise ornamental fish. Because I’m going to school and living in a boarding house, I choose to raise small fish, easy to raise and affordable, such as: guppies, lily fish, three-tailed fish, pomegranate fish… Daily, the care squirrels and watching schools of fish swimming help Dang Khoa to relax after studying in the lecture hall. Mr. Le Quang Vinh (living in Chau Doc City, An Giang province) shared that he did not know how to raise ornamental fish before. But since seeing some friends make rockeries, raising fish in the house is so beautiful, so he practiced raising them, gradually becoming a passion. At the beginning of the aquarium, he raised cheap fish, after gaining experience, he raised more expensive fish. “The rockery is decorated with a variety of aquatic plants combined with rocks and colorful fish to create a small fresh and cool space in our house,” Vinh shared. Like Mr. Vinh, who has a hobby and passion for playing ornamental fish for many years, Mr. Le Van Hoang (living in Tan Chau town, An Giang province) has researched and invested in an aquarium. born. According to Mr. Hoang, aquariums have many types, styles and ways of playing. Simple aquariums are often decorated with a variety of aquatic plants, such as: water ferns, chrysanthemums… combined with rocks, driftwood and schools of zebrafish, guppies, Dutch fish… creating creating a scene like an aquarium. One of the joys of keeping aquarium fish is to bring the whole space to simulate nature in miniature in an aquarium. “Every day, sitting and listening to the sound of the water flowing, watching the fish swim around, melt away all the fatigue and worries, help people’s mood become more peaceful, mentally comfortable and happier.” Hoang shared.

UV rays damage hair. Image source: Internet Ultraviolet rays can reduce the strength of keratin. You can use sprays, styling products, and UV-blocking hair conditioners. Think all natural cosmetics are hypoallergenic Before buying a new product, test it on your arm to see if you are allergic to it. In this way, you can reduce the risk of purchasing harmful products. Only use cosmetics of the same product line Companies often produce cosmetic lines to use at the same time to solve a certain problem but not using one line is good for the skin. You buy cosmetics from different brands that can also create beautiful skin. It is important to choose the right product for your skin type. Using too much special cream on the skin There are many cases on the skin that appear at the same time with many problems, so many people are willing to use many other special creams that overlap. For example, in the case of people using the same acne cream and freckle cream on the skin at the same time, the risk of “overeating” and skin poisoning is very high. At the same time, the weak skin must receive a different amount of treatment chemicals, the result will be aggravation of the problem, the appearance of acne, melasma … Do not use sunscreen A very common and very common mistake in Vietnamese women is not paying attention to the use of sunscreen. The use of sunscreen is only found in a few people, the rest are indifferent to the effects of the sun. Use sunscreen to protect your skin from darkening, sunburn, skin aging, melasma and freckles! Now you also know that you can know the mistakes in your skin beauty, right? Don’t let the “degraded” skin change, from now on, get rid of these mistakes!

In the winter-spring crop 2020-2021, Quang Tri Agricultural Extension Center has implemented an organic rice production model using Guilin organic fertilizer at An Long Cooperative, Trieu Hoa commune, Trieu Phong district to change awareness and transfer of technical processes and organic farming methods to people. From being dependent on chemical fertilizers, people have realized great benefits from applying organic fertilizers. Photo: PVT. The model is implemented on a scale of 10 hectares, 50 participating households. After selecting the demonstration site, the Quang Tri Agricultural Extension Center organized a training session to guide the process of organic rice intensification, especially organic composting. The implementation of organic composting was carried out early (since November 2020). At the same time, the technical staff has coordinated with the Commune People’s Committee and the Management Board of the cooperative to closely manage and supervise the implementation of the model as required by the program. Rice production process using sowing tools, HC95 rice variety has high quality, high yield and good quality. Master Tran Thi Thuy, the technical officer directing the model, said that in the process of planting, households have been instructed to carefully prepare the soil, create a flat surface, and drain water before sowing. Make sure to soak the seeds in the correct technique, regularly check the sprouts, when the sprout is 1/3 of a rice grain (cracked pineapple spikes), the roots are ½ of a rice grain, sow. Healthy, disease-free, productive, high-quality rice fields thanks to organic production. Photo: PVT. Rice is sown by row sowing tool, the amount of seed sown for 1 sao (500 m2) is 3.5 kg. Use composted organic fertilizer for lining and Guilin organic fertilizer during the growth and development of rice plants. Rice does not use chemical fertilizers, chemical pesticides, only biological pesticides are used when pests and diseases occur. Scientific irrigation water regime, suitable for the growing needs of rice plants. Fertilizers are applied in 4 main growth and development periods of rice… Calculating for 1 hectare, the amount of fertilizer for each application is as follows: Apply the last fertilizer before harrowing with 6-7 tons of broken organic fertilizer, 500 kg Guilin microbial organic fertilizer, 300 kg Guilin mineral fertilizer ; first application at rice 20 days after sowing with the amount of Guilin mineral fertilizer: 500 kg; second fertilizer at rice 32-35 days after sowing with 400 kg Guilin mineral fertilizer; 3rd application at rice 62 days after sowing, combined with spraying foliar fertilizer with 300 kg of Guilin mineral fertilizer, 40 packs of Guilin foliar fertilizer. Mr. Doan Tho Hoa, An Long village (Trieu Hoa commune, Trieu Phong commune) participates in the model of organic rice production with an area of ​​4 sao. Meeting with us, Mr. Hoa could not hide his joy and said: The difference of the organic rice production model is the use of Guilin organic fertilizer and the use of manure composted with Trichoderma products. The environment in the fields of Trieu Hoa commune (Trieu Phong, Quang Tri) is greener, cleaner and more beautiful thanks to organic rice farming. Photo: PVT. Compared to HC95 rice, which farmers cultivate in the usual way, the model rice plants are organically healthy, have durable green leaves, moderate green color from the beginning to the end of the crop, and the rice plants are free from pests and diseases from the root At the top, the color of the yellow rice grain is brighter. “During the last storm of the season with strong gusts of wind, conventional farming fields all fell, especially the model fields have strong roots, so they do not fall, which is very convenient for farming. harvest”, Mr. Hoa assessed. Mr. Doan Duc Tam, another household participating in the model, said that when cultivating rice in the organic direction, it will greatly limit the situation where pesticide bottles are thrown away in the field, but instead, the awareness The people’s compliance with the process of caring for rice with organic fertilizers has been increased. “During the implementation of the model, from planting, tending to harvesting, my relatives and I always feel secure, without fear of toxicity when taking care of rice,” said Mr. Tam. Multi-faceted benefits In the process of rice production, if using inorganic fertilizers for many years, without adding organic fertilizers as well as overusing inorganic fertilizers, it will cause harm such as increasing the susceptibility of plants to diseases. , kill beneficial microorganisms, make many arable land areas lose fertility, imbalance of nutrients in the soil, hard soil, decrease crop yield and increase production costs. impact on the environment and human health… Not using chemical pesticides, focusing on integrated pest management in the field has shown farmers countless benefits. Photo: PVT. The application of organic production processes increases the fertility of the soil, increases the minerals and effective microorganisms for the soil, has a very good effect on soil improvement, especially for the soils that have been and are being developed. degraded. In the long run, it will help the rice plant’s better resistance to pests and diseases. During the flowering period, the field will be less infected with planthoppers, dry, give long cotton, rice is free of pests, rice is clear, rice is soft and has a characteristic aroma. Economically, the yield is estimated at 57 quintals/ha for the HC95 variety, with the selling price of 9,000 VND/kg, giving a profit of 25 – 27 million VND/ha, 10-15% higher than the mass market. In addition, reducing the amount of sowing seeds by using a sowing tool, making rice plants grow healthy and balanced, this is an important factor contributing to improving productivity and economic efficiency. In terms of environment, ecology, using Guilin microbial and mineral organic fertilizers, combined with manure, stubble decomposition products, creating a favorable environment for beneficial microorganisms, improved soil. Better yet, the rice plants grow in balance, the environment is safe, the field ecosystem is secure, there are fish, snails, and crabs… living in the rice fields. Organically produced rice not only ensures quality and productivity, but also significantly reduces production costs. Photo: PVT. Developing agriculture according to organic farming methods not only contributes to the creation of organic products that are beneficial to human health, but also raises awareness and changes farming methods in rice production towards organic sustainable, ensuring safe products, the country’s environment is not polluted, contributing to the protection of the environment and field ecosystems. According to Mr. Phan Ba ​​Dinh, Chairman of the People’s Committee of Trieu Hoa Commune, Trieu Phong District: Local households have also felt the risk of abusing inorganic fertilizers, abusing chemical pesticides, affecting quality. agricultural products, environment and public health, so the model implementation is highly accepted by households. Mr. Dinh has learned from experience: If the technical process in the model is followed, such as using microbial organic fertilizers and Guilin mineral fertilizers, combined with manure, Trichoderma; If the amount of water is guaranteed, the weather is favorable, it is necessary to go through many production crops, the fields are improved, the fertility of the soil is improved… “From the initial support of the Provincial Agricultural Extension Center, it has helped households to firmly grasp and understand the technical stages of organic production that are different from mass production. In the next seasons, we will direct, and have supportive policies, and at the same time continue to propagate and replicate the model, encouraging farmers to implement this superior farming model,” Dinh said. know.

“At first I felt my eyes were small, not deep and bright enough, then I wanted my nose to be taller, the nose to shrink, I wanted my lips to be a little thinner, and felt uncomfortable with my chin not pointed enough. I feel my skin is loose and I want to improve it with laser treatment. I can’t stop thinking I’m ugly, “Miao said. The Red News . Just entering university, her work is heavy, but every day Miao looks in the mirror, takes selfies and takes videos to see her face for hours. She even skipped class at times just to look in the mirror. Not only that, she constantly searches for images and information about “defects” and “perfect beauty” of the human body, listing unsatisfactory details on her body such as eyes, nose, chin. , the distance between the chin and the neck. Although she has no physical defects, Miao cannot help but obsess that she is not beautiful enough. Miao used a ruler to measure the facial contours of her face and found a solution to edit it online. She consulted with several famous cosmetic hospitals in China, talking to a group of strangers about plastic surgery. She found all the ways to perform surgery, but she was worried because she was still a student, unable to afford hospital fees. Finally she asked her parents for money. Initially, Miao repeatedly asked for eyelid surgery. Because it was a quick surgery, it did not take time and had little impact on school, so her parents agreed. But after having double eyelids, she still feels unwell because the ratio between her eyes and nose is not right. Miao continued to ask for money for eye and nose surgery. In response to requests for continuous surgery from her daughter, Miao’s parents told her to postpone and think carefully after the exam, but she insisted on going and did not care about school. Her parents gradually realized the instability as her daughter fell into a love of cutlery. Can’t stop thinking I’m unstable Yan Guojian, a psychotherapist at the No. 4 People’s Hospital in Chengdu, said that Miao was addicted to plastic surgery not because of her ugly appearance, but she had a mental illness called “appearance guilt. “also known as” impaired body disorder “(BDD). At present, the cause and physiological mechanism of the disease are not fully understood. Many psychologists believe that it can be caused by many factors, such as being ridiculed or overused in childhood. Yan Guojian believes that Miao suffers from a very typical form barrier. According to Yan, “physical inferiority complex” (BDD) is a form of obsessive compulsion, implying a flawless appearance or only minor defects, but patients always exaggerate those points and feel that they are someone who is extremely ugly or disgusting that attracts the attention of others. People with “defective body disorder” tend to be addicted to plastic surgery. In Miao’s case, her looks are flawless, but she always thinks she’s not pretty enough and mentally depressed. When sharing with her parents or friends, they did not understand her psychological problem, so they only commented objectively that she looked good. When she points out a point of dissatisfaction on her body and asks if they feel it, if the other party says “yes”, Miao will suffer, but if they say “no”, she thinks they are lying. She was trapped in feelings of pessimism, pain, and even suicidal thoughts. Yan Guojian said that according to available foreign epidemiological data, the incidence of BDD (Body dysmorphic disorder) in the general population is 0.7% to 2.4%. In special population groups, such as dermatology and cosmetic surgery patients, the incidence of BDD is higher, reaching from 3.2% to 53.6%. In cases of mild defect, surgery has improved them, but the healing effect is generally not good. Many patients remain dissatisfied after surgery, or undergoing symptoms of substitution, altering their focus on the body, leading to the emergence of new defects and continued modification. As a result, the patient is increasingly disgusted with his appearance. Most illnesses begin in the teenage years and persist, often becoming chronic with improper treatment. BDD is often accompanied by disorders of depression and anxiety. “It is important to note that such patients have a high risk of suicide, especially when accompanied by depressive symptoms. Patients have difficulty controlling themselves and have to look into mirrors, over-modulate, ask others many times, and ask friends or family members to evaluate their appearance to get the assurance that the points on their body are ‘normal'”.

As one of the Vietnamese music divas who possesses the most beautiful and charismatic voice on the music front, but Hong Nhung has a pretty good relationship in the fashion field. Although the mother of two children has recently taken a step forward in style, “dressing up” is less confusing and flattering to the public, but the recent outfit she chose to appear on the red carpet marks the step. regressive in style full of regrets Being rapidly promoted with all kinds of youthful and sexy dress styles, no less than U30, U40 juniors … … but the recent appearance of “Ms. Bong” in a sophisticated and “indifferent” set has officially brought Hong Nhung a huge minus point. Not only the hairstyle that falls in front of the forehead, but also the outfit combo is hard to win the hearts of fans. At first glance, many people will easily peel off the 7X vocal series’ dress mistakes. The first is the way to coordinate the robe through embroidery of flowers, but “stray” extremely when accompanied by a combo of jeans, personality T-shirt. Next is the way to mix match accessories that do not “import”, only making the whole more confusing. Inherently slender body, round and round, but this baggy outfit has turned the curve of “Ms. Bong” straight. Partly because the T-shirt is so dazzling in color, with the iridescent fabric that easily makes the wearer’s body feel a few kilograms more. The rest is because the leather belt waistband pants seem fashionable and trendy, but Hong Nhung cannot conquer it perfectly. Indeed, when it comes to the late waistband pants, many women will “stay away”. These are very picky pants that the person wears. Although recently, the trendy pants that cut down to the lower abdomen has returned and become a hot trend, but not everyone can conquer it successfully. That’s because this type of pants seems to be meant for girls with a super small waistline and ideal height. In the Vietnamese entertainment industry, Ngoc Trinh is said to be one of the beauties who love the late waistband style. Because this is an item that can help “Queen of underwear” show off the advantage of the “ant” waistline of ten thousand people. And to conquer this type of pants, Tra Vinh’s long legs are only faithful in the same way with croptop. As can be seen, for ladies who possess a relatively neat body but do not possess an ideal height or a slim waist like Hong Nhung, women should stay away from the late-style pants that are easy to “drown” and end. body with high waist items to show off the standard body and “hack” a better look. In case you still want to “promote” this item, you should prioritize a simple combination, shirt and choose high heels. Same style of low waist pants, but this time, Hong Nhung deftly prioritizes the flared pants that are light on the tube and dress less bulky. It is this good combination that has helped the mother of 2 children look more attractive and slim. In addition, you can hold more notes “on the clothes” with the following type of waistband to always be trendy and trendy: – Low waist pants are not for girls with long backs. Because this item exposes the belly will make the legs look shorter and the back longer. – If you are under 1.6m in height and want to wear low-rise pants, you should pay attention to choosing a model that is too ankle-length to match with high heels / canoe shoes. This tip will help the sisters “stretch” their legs more long. If you want to avoid possible incidents with late waistband pants or are not too confident about your bust, you should only choose pants that are only slightly lower than your navel. Although not too obvious, but still standard trends. – To choose the right shirt style, “double wave” and the late pants that make your back look longer and unbalanced, you should only prioritize 2 one shirt: bratop or croptop on the waist a few centimeters to balance you body proportions. With the use of helping the wearer to show off her slim waist, there is nothing more suitable for pairing with waistband pants than a bratop. This style also helps women more generous and sexy to attract the eyes. Meanwhile, for girls who love the discreetness and comfort of everyday walks, you can mix low-end pants with long-sleeved T-shirts. This “up clothes” way absolutely does not create a feeling of revealing but still brings a flattering effect, showing off an impressive waist. During the beach trips, you can combine bikini or monokini with late waistband pants to create an eye-catching and trendy set of clothes to go for a walk. Just “take off” the jeans, you can immerse yourself in the cool water.

Alan currently lives and works in London, England. His handsome appearance helped him get the attention of model management companies. After a few shooting and casting sessions, the male model officially entered the fashion village. Through information provided by the management company, Alan is 1.83 m tall. His romantic face and long hair helped him gain attention on social networking sites. Many audience members questioned Alan how to raise hair and the care process. During the time of social separation, Alan tried hair raising. This is his best decision, he said. Long hairstyles allow him to style to adapt to many different styles. In addition to his attractive appearance, Alan was praised for his impressive dress style. His height of 1.83 m helps him confidently try a variety of coordination formulas. Recently, Alan’s casual outfits often have the presence of basic tones like black and white. Besides, he likes to match high boots with costumes. For outfits that show a strong personality and personality, Alan prefers to use leather shirts with turtlenecks. Meanwhile, he pairs loose-fitting pants with sneakers for dynamic outfits. Male models love expensive designs from Dior and Bottega Veneta. The look of the outfit used by Alan a lot is oversized. Besides, he loves jogger pants and knee-torn jeans. Previously, Alan’s fashion sense was a bit unique. He likes multi-layered coordination. However, neutral tones are combined together to create a harmonious overall. Designers wear clothes like dishwashing pads, laundry detergent Felipe Cavieres’s outfit is a harmonious combination of striking colors and stylish shapes.

In 2017, it was reported that the AI ​​had beaten the leading Go player in the world. Compared to chess or chess, go is characterized by a wide table with long moves, depending on the situation that the value of the stone (chess piece) changes. “Don’t lose to AI” is the opposite of nature Applying the same approach to chess as “memorizing all moves, calculating the most appropriate move” is difficult. Therefore, it was thought that the ability of computers to win against humans was in the future. However, AlphaZero, a Google DeepMind software released in October 2017, has become very powerful by deliberately self-learning rather than using data as gameplay profiles of previous players as models. . Moreover, not only Go but AlphaZero can play other games as well. Computers have gone away from human hands, can learn and grow up on their own. AI has evolved at such an amazing rate. Ray Kurzweil, who has authority in the field, says that 2045 will be the time to reach the “Technological Singularity”. Artificial intelligence will surpass human intelligence and the world will have big changes. Discussion about what to equip yourself to avoid being robbed of jobs by AI, to prepare in advance what you can do and AI is not spreading. However, for me that is not realistic. Predictions of “things the AI ​​can’t do” can also be overturned. Just by looking at the current rate of evolution, we can also confirm that a transformation beyond the ordinary human imagination will inevitably happen. Therefore, the mindset “Just trying to learn things that AI cannot do” will only create risks without enriching people’s lives. “Living and treating not failing with AI as the goal” is against the nature of the incident. Perhaps that is to give AI a human life. Whether AI or not, the story of “whether I live my life deeply or not” is the most important thing. To deepen humanity, I think it makes a lot of sense to read books about AI, predict the future. Surely you will be able to enrich humanity by deepening your thinking with books like “If AI possesses intelligence over the human brain, things like exchange information in a way. very ‘human’ is probably going to be a simple matter. If so, what will help man to become more ‘human’? What will he be pursuing from man? “. “If artificial intelligence had a reason beyond the human brain, would the expressions expressing the ‘human’ nature still be simple? If so, what will help people become more ‘human’? What am I going to pursue in human? ”, Surely you will enrich the human life. AI has evolved amazingly. Photo: in.springboard. For the human future We humans are “Homo sapiens = wise people”. Being able to share wisdom with others and pass it on to the next generation is the great point of Homo sapiens. If you go to a bookstore or library, the ancient East-West wisdom will fill in a narrow place. Great people have spent their whole lives searching for the truth or devoting themselves to sublimating in literary form, archived in book form, and can be read by anyone. Therefore, humans can make wisdom to progress. If you just talk to your family and friends, a monkey or a dog can do it too. Even ants are doing it too (they may not speak out loud, but they have a rich way of communicating). However, the animals and insects were incapable of knowing what people in other regions and eras were thinking. Not reading is a loss of pride as a “wise man”. If the capacity to concentrate weakens and man not only “does not read” but becomes “unreadable”, the future of mankind will no longer be bright. Again, I’m not saying that the Internet and the social network (SNS) are bad. These amazing tools are also something born of human intelligence. The point is to use them appropriately. However, it’s a waste to get completely bogged down in it and forget the joy of reading. Reading is a privilege to be enjoyed. It is also the most wonderful thing that can deepen our life. I think it is in the golden age of the Internet and today’s social networking, to once again focus on reading is essential.

TS. Dinh Duc Thien – Principal of Information and Communication Management Training School (front row, left side) and Mr. Bui Duc Quan – CEO of MVV Entrepreneur Academy (front row, right) at the signing ceremony In terms of technology, MVV Academy will transfer the learning experience management system MVV Everlearn, about the process, and support the Training School – training managers (Ministry of Information and Communication) to build 27 processes. belongs to 4 groups: Administration, content, transfer and technology; about people, supporting the training of school’s faculty. Assessing this partnership agreement, Mr. Nguyen Thanh Son – Chairman of MVV Entrepreneurship Academy – said: The digital transformation trend is happening across different industries, but it is especially important in education and training as it is the industry that can assist in creating awareness and how to implement digital transformation in other disciplines. But the field of digital transformation in the field of education and training is currently slow and facing many barriers. “We hope today’s agreement will be an example of how an open, collaborative mindset can create a drastic change in public-private partnership in the education sector.” – Mr. Nguyen Thanh Son said, at the same time, MVV Academy is proud to have been selected by the Ministry of Information and Communication to include in the digital transformation program for small and medium enterprises in Vietnam, and now it is self more proud to be able to accompany the Training School – fostering management staff of the Ministry in the digital transformation journey.

The harmonious thinking of colors helps Tien Nam attract the attention of netizens. The 22-year-old boy (currently living and working in Ho Chi Minh City) has been interested in fashion since he was in middle school. Most of the costumes are inspired by Tien Nam. Sharing with Zing, Tien Nam said that his blending formula depends heavily on the outfits that appear at that time. “In my opinion, the most important factor is choosing clothes that suit your body and have harmonious colors,” said the 22-year-old boy. Tien Nam’s coordinating process is often difficult when there are not many types of accessories available to combine with clothes. Besides, shoes and bags are “assistants” to help him express his modern dress. “My cheapest item is probably a T-shirt. Meanwhile, the most expensive design is about 2-3 million VND. This is the money I spend on shoes and bags,” Tien Nam said. A bucket hat is a favorite accessory for young people. This accessory model has a variety of colors and materials for you to choose from. In addition, chunky sneakers add personality when paired with plain pants. Plain-legged jeans are an indispensable design in Tien Nam’s wardrobe. Besides, he prefers oversized white shirt and black skinny jeans. The ton-sur-ton recipe is the perfect choice for guys who want to dress well. It brings out the overall harmony, making the outfit more stylish. For young people who love vintage styles, rectangular glasses with metal trim make their face stand out. In addition, people can use pearl rings to create distinctive highlights for the outfit. When choosing shoes to match with clothes, Tien Nam likes boots and boots. For him, these two accessories can combine with many styles. In addition to the formula for harmonious color combinations, the thought of using accessories makes the 22-year-old’s outfit look more special. In addition to the basic items that are indispensable, Tien Nam often refreshes himself when coordinating with a wide blazer, velvet shirt … He shows his creativity when wearing many difficult tones such as orange, yellow. or charcoal purple.

The investor of the BOT Binh Loi – BOT waterway project in Ho Chi Minh City, with a total investment of about 1,300 billion VND – would like to stop the project without collecting fees. The reason given is that due to capital and port problems, the project is unable to collect fees as originally planned, and has no source of payback, so it asks the state to buy back. Binh Loi railway bridge before being dismantled. Photo: VNN Looking at the above reasons, Mr. Tran Do Liem – Chairman of Vietnam Waterway Transport Team said that it is very not good. “The investor of the project is in a stuck position, unable to recover capital, so he wants to return the project, not the state to buy back,” said Liem. The jam of the project according to Mr. Liem’s ​​analysis is that there is no port for toll collection. “As analyzed by the investor, in order to payback for the project, ships must go from Binh Loi railway bridge to Ben Tuc port and vice versa, as such, a fee will be collected when the vehicle enters the ports of An Son, Ben. Cuc and Rach Bap (Binh Duong). However, at present, An Son port has been partially built, Rach Bap port has not yet invested, and Ben Tuc port is being abandoned so there is no port for toll collection. Moreover, the investor has to borrow capital for the project, the interest the bank is having, but the project does not have a port to collect fees … the investor is having a hard time, “Mr. Liem said. From the above story, Mr. Liem also raised the question: Why is a project worth trillion dong being invested but there is no specific plan, no plans to collect fees and payback but still can do it? Answering the question above, Mr. Liem said that the project is the result of “just ask for”, “just do and count”. This needs to look at the responsibilities of both sides, because the investor himself, when implementing the project, has to fully calculate the possible options, can not have anything done, can not collect. capital return, ask for repayment. Who will take responsibility? Sharing with the difficulties of the business, however, pointing out two reasons that the project implementation was wrong from the beginning, Mr. Liem emphasized the reason why the project management board had to apply for the project to return. by the “get it, take it up to it” mindset, very strange. “First of all, it must be repeated since the information that Binh Duong province has approved the BOT fee collection plan for the Saigon river channel (the section from Binh Loi iron bridge – Ho Chi Minh City to Ben Tuc port – Binh Duong) at the price 70 VND / ton / km I said that this fee is unreasonable, it was wrong to start the project to renovate and upgrade the Saigon river channel and build a new Binh Loi iron bridge and collect the payback fee in the first place. It is unreasonable for the transport companies to use only part of the function of this river channel but have to bear the full fee to pay the investors back. Furthermore, water transport companies only use the Saigon River channel to move vehicles to Ben Tuc port but have to pay a payback fee for the construction of the Binh Loi iron bridge. This is like upgrading, covering a section of the road and then blocking the toll collection route as in road BOT projects. Next, the approval of the project without taking into account the plan of exploitation and reimbursement to the investor is wrong from both the investor’s side and the state management agency. The thought of applying for a project with a project or obtaining a project has led to the current confusion. Looking at the mining potential, there is absolutely no future. Inland waterway toll collection is vague, there is no specific regulation or specific price level. In addition, the source of vehicles to Binh Loi iron bridge mainly comes from Dong Nai, not much, plus the high fees will cause vehicles to find other ways. The mindset of both project execution and calculation is very dangerous, and both the investor and the management agency must be responsible, “said Mr. Liem. With this project, Mr. Liem said that it was a “good thing” and could not be stopped anymore. Therefore, both sides have to sit together, remove difficulties, find solutions to put the project into operation. It is more important, according to Mr. Liem, to handle responsibilities seriously with individuals and organizations involved in this project. “Obviously there are signs of asking – giving, a project does not have enough conditions to exploit business, has no plan to collect fees, the ability to recover capital but still deployed is emotional, irresponsible. This must be considered, clarified, responsible, wrong, wrong one must handle. The handling of responsibility is to avoid asking for messing around, causing waste, frustration, “he said. Integrity emphasized.

Introduction: From the previous generation of product electronic schoolbags to the current smart classroom industry, it has been ten or eight years, but this industry has not been very strong. Even in the near future, there are several incidents in Jiaxing, Bengbu, and the National Education Supervision Group. Controversies and policy pressures on this type of product are on the rise. What are the reasons?

Some time ago, I saw the point of view of a practitioner who believed that the chaotic nature of the smart classroom industry is because there has not yet been a product that can formulate industry standards and national standards.

But I think this concept is too easy to come up with, and it cannot be said to be wrong. Almost any industry can say the same before there are giants. I think this may be a fact, but it is not the whole fact. I think that thinking about this problem should be divided into horizontal and vertical. Of course, we must look at the problems of smart classroom products and the industry itself. Horizontally, we must see the differences between smart classrooms and other teaching information products.

Although the current smart classroom product forms include PAD, paper and pen, handwriting board, and feedback device (clicker), I think that except for the PAD end, other solutions are only used to solve the price problem of the PAD or the replacement of the screen problem. The plan is just a spare tire. Therefore, only the smart classroom on the PAD side will be discussed here.

The smart classroom industry can be subject to such a big controversy, and it can even be said to be the most popular product in the current teaching informatization (even the school information and communication industry feels that it has entered a plateau). I think it must be caused by a combination of many aspects. I will consider the following To decompose this problem in several dimensions:

1. Policy/concept level 1. Educational equity

   Smart classroom products are all students’ hands-on terminals, and objectively speaking, they can only be divided into flat classes, but this violates the principle of education fairness to a certain extent. But I think this issue is definitely not the most important, because we have too many ways to break education fairness.

   Various experimental classes, Beijing No. 4 Middle School/Chengdu No. 7 Middle School Online School, recording and broadcasting and even all three classrooms, as long as they are not implemented in the whole school at least for the whole year, education is equally unfair. From a horizontal comparison, I think education equity is certainly not the most important factor.

2. Children’s vision protection

I think this is relatively important because of policies, not social concepts. Myopia is really a very complicated problem. Looking at the electronic screen is only one of the factors. Now children are forced to stay up late at night to do homework, not exercise, and play with mobile phones. The impact may be greater than the time in the smart classroom.

Even to say something rebellious, children’s eyesight is never the most worrying issue for parents. As long as the education volume is serious enough, competition and pressure for entering higher education will be there. Don’t parents know that having so many cram schools a day is an overuse of their eyes? But is myopia important or is it important to go to school?

Of course, this seems a bit quibble. I don’t think it has no effect, but the vision problem must not be solved by the extinction wisdom classroom. I even hope that someone in the industry will do statistics. What is the proportion of myopia in the class that uses the smart classroom and the class that is not used, I believe there is not much difference.

1. Product price 1. Politics and procurement

   Generally speaking, we are not sensitive to the price of government procurement products, and the price of education informatization is almost outrageous compared with product prices in other markets. I haven’t felt it is a problem for so many years. But in the smart classroom industry, this is indeed a problem.

   From collective equipment to personal equipment, a substantial increase in the number is very difficult to achieve with the current investment in education funds. Therefore, many people in the industry believe that it is really hard to imagine what kind of support will be required to rely on the government to directly pay the bills, so they can only adopt the parent-paid model.

2. Parents pay

   In the two incidents in Jiaxing and Bengbu, the media repeatedly emphasized that the price of this smart classroom tablet was too outrageous, selling for 6,000 or 7,000.

   On the other hand, why is this tablet at this price? Are these manufacturers all black-hearted manufacturers without exception, and no one in the industry has a conscience? I don’t think so. I think there are two important factors that cause this price problem:

   I think this problem is very serious at present. In fact, it is not that no manufacturers have tried to break this transaction structure, but any reform, whether it is right or wrong, will always be obstructed by the old forces. To solve this problem, supply-side reforms and business model updates may be needed.

   It is more politically incorrect to say that after all these years, how has “education corruption” ever been mentioned on paper.

3. Dimensions of customer success: derived from the SAAS industry 1. Lack of the concept of customer success

   The concept of customer success was born in the United States. At present, the domestic SAAS industry is also widely used. I quote this concept to explain the problem of “satisfying customer goals”. The essence is the school level.

   It is very interesting that the SAAS industry has a basic understanding that when the number of customers comes up, it cannot rely on the customer success manager, and the whole industry is getting bigger and bigger, and the user perception is built up, and this dependence will naturally be weakened. But in the field of smart classrooms, the establishment of customer awareness is too slow.

   To be honest, product dusting is not the ill of smart classrooms, it is the ills of the entire education informatization and education equipment industry. There are so many products that schools use once or twice a year.

   I personally think that this problem is difficult to solve. It has something to do with the management structure of the school, the way teachers are hired, social status, etc. They have no motivation and sense of crisis to make progress, and can only rely on the personal pursuit of the principal and regional managers. , Even the pursuit of political achievement.

   As a result, the nonsense of “No service can’t be used” has been acquiesced in the entire industry.

4. Teacher’s personal questions 1. Some teachers’ acceptance of new technology/products

   Here is a quote from Douglas Adams’s three laws of science and technology:

   What is interesting is the teachers of K12, the average age of these 11-12 million people is 32-35 years old. There is quite a large group of people, and their acceptance of any new things, especially new technologies (which is new to them) is naturally very low.

   It doesn’t matter whether the product or technology is good or not, nor does it matter whether he has this need, but his notion that he is just a living being like a human being.

5. Smart classrooms are not being used in the whole school and the whole year

   This in itself seems to be a school reason, but why I put this into the teacher’s personal problem, because it will cause two factors that weigh on the teacher and make it very difficult for him to use the smart classroom:

   The teacher himself is just a wage earner (forget about the moral kidnapping of the engineer of the soul, the income is there, let’s talk about the affordability of a house), he needs to use a product to have an effect. Smart classroom cannot be said to be ineffective. I think the value of improving the classroom atmosphere is very high.

   But how can this effect be obvious to the teacher, and even more utilitarianly, how can I be able to go to work and fish and complete the work, how can I show it in the PPT, and how can I relate to performance? At this point, I feel that the smart classroom products have not been clearly thought out. At the simplest level, this is at least an “efficiency” issue.

   The above is my summary of the current ills in the smart classroom industry or products.

   The fact that an industry can develop to its current state and produce such a big controversy may not necessarily be caused by a single point of issue. On the other hand, solving any single-point problem is not enough to spur the rapid development of this industry.It is very difficult to establish a comprehensive understanding of this industry. I hope that

On the afternoon of April 18, Minister of Agriculture and Rural Development Le Minh Hoan visited, worked and shared stories of modern farmers with leaders and reporters of the Vietnam Agriculture Newspaper’s Representative Office in the Mekong Delta region. Minister of Agriculture and Rural Development Le Minh Hoan visited, worked and shared stories of modern farmers with leaders and reporters of Vietnam Agriculture Newspaper’s Representative Office in the Mekong Delta region. Photo: Hoang Vu. The Minister said that thinking of agricultural production needs to change to catch up with the rapid changes of today’s society. Once, we were forced to increase acreage, increase food production to ensure people’s living and have a surplus for export. Now the need of society is increasing, from eating well to eating well, eating clean and nutritious. Minister of Agriculture and Rural Development Le Minh Hoan visited, worked and shared stories of modern farmers with leaders and reporters of Vietnam Agriculture Newspaper’s Representative Office in the Mekong Delta region. Photo: Hoang Vu. Therefore, the agricultural economy problem posed at present is not how much output is achieved, but the efficiency and investment efficiency. Farmers pocket how much profit from the cultivated area, the yield after each season. It is necessary to link and do cooperative economy to develop, to be able to turn quickly and promptly. In the past, we have made the master plan and investment in infrastructure, but with the Resolution 120 / NQ-CP of the Government on sustainable development of the Mekong Delta, it is necessary to have a detailed plan for each ecological sub-region. Agriculture. Many Vietnamese farmers are very good, very creative, they make many models that are not only suitable, favorable, but also very effective. Specialized, specialized and specialized newspapers Report to the Minister, Editor-in-Chief of Vietnam Agriculture Newspaper Nguyen Ngoc Thach said that the predecessor of Vietnam Agriculture Newspaper was Tac Dat newspaper, named by Uncle Ho and wrote the first issue. Up to now, the newspaper has undergone more than 75 years of development and growth. Editor-in-chief of Vietnam Agriculture Newspaper Nguyen Ngoc Thach said that the predecessor of Vietnam Agriculture Newspaper was Tac Dat newspaper, having spent more than 75 years of development and growth, becoming a specialized, specialized, specialized newspaper according to the report. multimedia direction. Photo: Hoang Vu. There is currently a newspaper development plan for the period 2020-2025, with an orientation to 2030, to become a specialized, specialized, specialized newspaper in the direction of multimedia. Particularly, the representative office in the Mekong Delta region has an important mission to carry out information and propaganda tasks in key agricultural economic regions of the country. Mr. Nguyen Ngoc Thang, Head of Vietnam Agriculture Newspaper’s Representative Office in Mekong Delta, said: The Vietnam Agriculture Newspaper Representative Office in Mekong Delta has been established for 25 years. There are reporters in charge of provinces and resident journalists covering information of the whole region. Officials and reporters are born and raised in the delta, so they are knowledgeable about the locality and agriculture in the Mekong Delta. Mr. Nguyen Ngoc Thang, Chief Representative of Vietnam Agriculture Newspaper in Mekong Delta, reported on the establishment and development of the Office. Photo: Hoang Vu. In 2016, the Representative Office of the Mekong Delta region was awarded the Certificate of Merit by the Prime Minister for outstanding achievements in communication and propaganda, actively contributing to agricultural production in the Mekong Delta.

The thing to do in digital transformation is to formulate quantitative indicators to convert to “digital thinking” … Only then, new decisions will be highly effective and there is no room for friendship to dominate. Building a digital nation and developing a digital economy is placed as a focus in Document of the 13th Party Congress to motivate Vietnam to become a high-income developed country. This issue was also heatedly discussed in the first few days of the Congress. This is a very right development path choice in the current political, economic and social situation in the world and in the region. From the development experience of several decades, the world has realized that only high quality human resources associated with high technology can create high performance for development to rise ahead of the future. Only high quality human resources associated with high technology can create high efficiency The question “what will be after industry?” has been in place since the industrialization process created a group of 7 developed industrialized countries. About five or seven years ago, public opinion was noisy about the term 4.0 technology according to the German calling given on the World Economic Forum. After a while, people discussed the content of “generation 4.0” including “artificial intelligence” (AI) and “Internet of things connecting things” (IoT). In recent years, development has turned to digital economy, digital technology, digital nation … Three books and 3 heads of state The first person to talk about technology as the driving force behind human development was Alvin Toffler, an American sociologist. He spent 30 years (1960 – 1990) researching, generalizing, drawing rules and forecasting development with three world-famous books: Future Shock (1970), Third Wave (1980). ) and power ups and downs (1990). The content of all 3 books is just to point out that: Humans started with the era of agriculture; mechanical technology made machines replace manual labor to create the industrial era; Next, information technology has created machines to replace human intellectual labor to create the information age. The information age is the third wave after agriculture, then industry, making human beings have to make fundamental changes like a great shock in the future to develop. For each of these epochs there is a different form of power: Force is the form of power in the agricultural and financial era in the industrial age and intelligence in the information age. These three books have attracted great attention to the heads of many countries, especially Zhao Ziyang (then Prime Minister of China), Lee Kuan Yew (Prime Minister of Singapore) and Kim Dae Jung (President of Korea). ). These three heads of state invited Alvin Toffler for private talks. All three countries have now become newly industrialized countries, are in the top group of the world in terms of digital nation construction and digital economic development from being an outdated agricultural country in the 1960s. I have 8 years of collaborative scientific research in Poland (1980 – 1988), so I have access to 3 books by Alvin Toffler quite early. Since then, after returning home, I have decided to carry out “digital reform” in the field of geographic information production in our country. Completion of digital technology transformation since 2000 In 1989, I introduced satellite positioning (GPS) technology to ground measurement after US President Bill Clinton issued a decision to allow the use of GPS for military purposes only. . At that time, our country was still being embargoed, having difficulty in accessing technology on all sides. Today, GPS is so universal that it’s attached to every smart device to locate every activity. From the success in the reform of geolocation technology, to the year 2000 I completed the conversion of all terrestrial imaging equipment from airplanes, satellites; ground measuring equipment; digital data processing equipment. By 2010, all geographic data of Vietnam have been established in the form of digital information. I have been conferred the title of Labor Hero by the State President in the Doi Moi period for this achievement. A few weeks ago, a friend working at the Department of Geodesy, Maps and Geographic Information told me that his superiors had come down to the Department to work on digital transformation. The director replied that the digital transformation here has been completed since 2000. The work ends soon. Listen to stories, I am also happy From qualitative to quantitative Looking back at the experience of digital development in the world and ourselves, it can be seen that artificial intelligence is playing the role of a machine replacing human intellectual labor, making an important breakthrough for development. Associated with artificial intelligence, all information must be in digital form. Human intelligence is biased towards qualitative thinking, often dominated by love or hate, which loses its honesty and objectivity. All judgments and judgments often lack scientific quantitative basis, many cases lead to wrong decisions. On the other hand, artificial intelligence thinks quantitatively, every decision made is sufficiently valid after analyzing the data. Wrong decisions can only happen when the data is wrong. Currently, the world has launched a huge system of indicators to evaluate every process, every industry, every activity, every country. Every year, the World Bank publishes a document called “World Index” with millions of indexes to evaluate thousands of fields of hundreds of countries. Such indicators are a valid basis for each country to evaluate themselves at what level in each field, and then make appropriate adjustment decisions. This is the essence of “digital thinking”. Human thinking must also change from qualitative to quantitative. That is the digital transformation of thinking. Our country currently lacks the system of indicators necessary to evaluate and decide. Everything is still in a state of qualitative thinking. The thing to do in digital transformation is to form quantitative indicators to convert thinking into “digital thinking” as a habit in development until it becomes “digital culture”. Only then can decisions be highly effective and there is no room for friendship to dominate.

Editor’s guide: The difference between the C-side and B-side products determines the different responsibilities of the product manager in the life cycle. From the perspective of design thinking, the author of this article will talk to us about the differences between B-side and C-side product managers.

In the post-epidemic era, demand for B-end products such as online office and online and offline integration has erupted, and the recruitment of B-end product managers has also grown rapidly.

I have been engaged in the design and operation of B-side and C-side products in the communications industry for many years. Recently, I switched to responsible for large-scale B-side products. The first two days of the project had to recruit a new product. I was quite impressed by one of the applicants with 5 years of work experience. , The other party said, “There is not much difference between the B-end and the C-end, no matter which industry is the B-end or the C-end,” he took this opportunity to analyze the difference between the B-end and C-end products.

What is a B-end product? There can be many types of product classification, which are defined by different user groups. Products can be divided into B-end products and C-end products. Typical B-end products include CRM, ERP, OA, Zhongtai, etc.; C-end products are WeChat, Douyin, Jingdong Taobao, etc.

This article will focus on the five points of user-oriented, design starting point, design focus, MVP thinking, and target value, and analyze the difference between the design thinking of B-end and C-end product managers.

1. Different for users

B-side customers are enterprise-level users, and the user group is stable and unified.

The customers of the B-end products are employees in the enterprise, and such users have common characteristics at the enterprise level to form a collective personality. The user needs of B-end products are enterprise-level, and personalized needs are usually ignored. However, users of B-end products may usually have multiple roles.

Taking the data center as an example, users may include business personnel, data mining experts, operation and maintenance personnel, managers, etc., usually multiple people, multiple posts, multiple posts, multiple posts per post, and multiple people in one post. Demands in different scenarios.

The users of C-end products are individual and diversified.

Of course, the C-end product manager can form user portraits by analyzing the user’s behavior characteristics, and classify users into groups. These characteristics may include user age, gender, location, hobbies, etc. But each user is personalized, and each user can put forward requirements and product iteration opinions, but the product manager needs to conduct unified screening based on the current product positioning and development stage to remove the false and keep the truth.

Two, the target value is different

The B-end products focus on corporate office and improve production management efficiency.

The starting point of demand for B-end products is to improve the internal management or production efficiency of the enterprise, and the theme around it is the production practice of the enterprise. It is often seen how much efficiency can be improved, what processes have been optimized, and how much costs have been reduced after the product is launched. However, it is relatively complicated to measure the value of B-end products. Because there are many influencing factors in actual production, it is difficult to measure directly through data.

C-end products take care of food, clothing, housing and transportation, eating, drinking and having fun, and shoulder the important task of traffic acquisition and commercial realization.

The function of the product concerned is whether it can meet the needs of users and whether it can solve the pain points encountered at present. For example, are you hungry? Meituan is to solve the problem of users who don’t have time to eat, but want to eat better (so the crossover defeats the instant noodles), WeChat solves the user’s instant messaging problem for free (therefore directly The short message service of the operator).

Three, the design starting point is different

If the product design from 0 to 1 is divided into three stages: demand analysis, product design, and product landing, by analyzing and comparing the key tasks of each stage, it is obvious that the product design of the C-end and the B-end is different, and the product manager design of the B-end The starting point is business status diagnosis (requirements survey).

As mentioned in the previous article, the B-end product is for the employees of the enterprise, and its purpose is to improve the management and production efficiency of the existing enterprise. Therefore, it is first necessary to understand the business content and development strategy and tactics of the enterprise through business research; secondly, it is necessary to diagnose the enterprise For the current model problems, process problems or management problems that exist in the current development, the corresponding solutions are finally proposed.

The starting point of C-end product design is market research. Common C-end product design thinking usually starts from market research and competitive product analysis. This is also determined by the C-end product’s goal of “maximizing the pursuit of commercial value.”

Through market analysis, we can get a business canvas and understand the market space and future prospects to determine whether it is necessary to make the product. Simply put, whether it can make money. Through the analysis of competitive products, we can understand the situation and core capabilities of competitors, so that we can make better products, so as to realize that everyone has no one, everyone has one, and everyone has one. Simply put, it is to learn the advantages of the opponent, and to use their own strengths to build barriers to competition.

Four, the design focus is different

The focus of B-end product design is abstract modeling and business processes.

The business complexity behind the B-end products is high. People, division of labor, collaboration, processes, and rules may be adjusted at any time. Product managers need to conduct in-depth analysis of the business, abstract the seemingly disorganized business, and abstract the commonality from the business process and business appearance. Summarize and abstract the core business essence.

There are many abstract modeling methods for business processes, such as: ER, UML, etc., through business modeling work is the basis of B-end product design, excellent business modeling will help better carry out product role and process design, Authority and management design, interface and report design.

C-end product design emphasizes interactive experience. The number of users of C-end products is usually 10,000 or even 100 million, which is much higher than that of B-end products. In addition, C-end users require very low learning costs and operating costs. A bit of uncomfortable experience may cause users to abandon the product, and user experience will directly determine user retention.

Therefore, the position, color and size of each button of the C-end product, the design and color of each picture, the number of words in each sentence, and the language must be fully thought, demonstrated, and tested to provide the ultimate interactive experience.

Five, MVP thinking is different

The B-side MVP is the smallest closed loop that supports a certain business scenario.

The MVP of the B-side product is usually not an MVP. Why do you say that? It is because the B-side product is designed to solve corporate problems. Such problems cannot usually be solved independently by one or two product function points, and a complete product closed loop is required. Delivery, which also requires the B-side product manager to conduct systematic thinking in the design phase.

C-side mvp can grasp a certain core pain point of the user. C-end products are more based on the business profit model. An MVP version is a preliminary verification of a product Idea. For example, many early MVPs of e-commerce websites were in the form of merchants posting posts on BSS forums and users following posts.

However, even now, there is still no shortage of e-commerce platforms that use the WeChat ecological solitaire to sell products at the lowest development cost.

references:

• http://www.woshipm.com/pd/929269.html
• http://www.woshipm.com/pd/4385432.html
• http://www.woshipm.com/pd/2570312.html
• http://www.woshipm.com/it/1058389.html
• http://www.woshipm.com/pmd/3607901.html

The title picture comes from Unsplash, based on the CC0 protocol

The beautiful hot girl of Ha Thanh origin, possessing the beauty of thousands of people, has a shortcoming that not everyone wants to have, which is her eyelids. Recently, she shared that she tried to go to bed early to have double eyelids as advised by everyone around her, but the result only appeared briefly and then disappeared immediately. Even so, Linh Ka still received countless compliments for her sweet beauty like an angel and a shining smile.

Linh Ka shared about the suffering she is going through, namely her erratic eyelids, perhaps she should overcome because this is a sign of premature aging.

With her bare face, Linh Ka’s eyes are small and pretty and do not seem as big and round as when she had careful makeup.

Linh Ka’s eyes are so small that they are very similar to monolids, but it turns out that when she looks at the bare face, she can see two eyelids carefully.

Linh Ka is currently one of the 10x girls with a large number of fans in the hot girl generation at the same time. The small body, the angel-like beauty of the Ha Thanh-born beauty easily makes the opposite person’s heart flutter because it is so sweet and lovely. No matter how she complains about her swollen eyelids, netizens are still only engrossed in the beauty and attractive figure of Linh Ka.

Despite having swollen eyelids, Linh Ka’s angelic beauty still makes people love.

Linh Ka’s eyes, when smiling, have a perfect arc, so her face is very bright, full of optimism.

Linh Ka’s pure beauty and innocent smile make many hearts flutter.

To avoid drooping eyes, premature aging like Linh Ka, women need to fulfill the following requirements:

Massage for eyes

Massage is one of the methods that contribute to repel aging that Japanese, Thai or Chinese people regularly apply. This method stimulates blood circulation to the cells where it is massaged, promotes the production of new cells, enhances firmness, softness and pinkish white for that area. Regularly massage the eyes in a circle to help prevent wrinkles, crow’s feet, reduce bladder or fall eyelids effectively.

Linh Ka needs better eye care.

Apply an eye mask

The skin around the eyes is very fragile and easily affected by factors inside or outside the body. Therefore, the skin around the eyes is easy to dull, darken, sagging, losing the eyelids, reducing the beauty of women. Therefore, this skin area also needs to be nourished, even more meticulous than the face skin. One of the most effective and simplest methods is to apply a mask.

Masking helps bright eyes, reduces dark spots and swelling.

Healthy living habits

As Linh Ka shares, going to bed early helps her regain double eyelids. On the contrary, poor living habits such as staying up late, using the phone too late, working too hard are also the reasons for the puffy eyes, eyelids, fatigue and rapid aging. Therefore, let’s eliminate the above bad habits to preserve both beauty and health.

Maintaining a healthy lifestyle helps to make eyes clear and clear.