Expressing the impression with the diverse, rich and unique cuisine of Vietnam, many dishes have become brands in the world, Michelin hopes to cooperate with Vietnam National Administration of Tourism in the near future. put Vietnamese cuisine in Michelin’s culinary guide to bring Vietnamese cuisine closer to world friends. At an online meeting with the Vietnam National Administration of Tourism and the French Embassy in Vietnam on June 8, the Michelin representative proposed to promote Vietnamese cuisine on Michelin’s famous culinary handbook. Welcoming the idea of ​​cooperation on promoting Vietnamese cuisine in the Michelin culinary guide, Deputy Director General of the National Administration of Tourism Ha Van Sieu said that Vietnam’s tourism in recent years has grown strongly, in which Cuisine is one of the factors that help affirm the position of Vietnam tourism on the world tourist map. Vietnamese cuisine is very diverse with many delicious and unique dishes spread across three regions and very easy to enjoy. Deputy Director General Ha Van Sieu affirmed that the VNAT always welcomes ideas and plans to introduce Vietnamese culture and tourism, contributing to promoting Vietnam’s tourism to many tourists around the world. The Deputy Director General assigned the Tourism Market Department as the focal point to continue to exchange and hope that in the near future when the epidemic is controlled and international tourism reopens, the two sides will have conditions to meet and work. directly about the plan and the plan of promotion cooperation. Established in 1888, Michelin is a world famous French tire company. In 1900, the company released the Michelin Guide. At that time, the manual was just a map with a list of hotels and Michelin tire change locations along the way. Starting in 1920, the company stopped giving out free books and added restaurant listings to this guidebook. Next, Michelin recruited culinary appraisers working in secret to check the quality of the restaurant. Since 1930, there have been lists of Michelin-starred restaurants. Michelin says the evaluation categories are based on guidelines for the quality of the ingredients used; cooking techniques and taste; unique dishes based on the chef’s “cuisine taste”; quality service; and the consistency of quality between the times guests come to enjoy. Michelin star rating is divided into 3 categories: 1 star, 2 star and 3 star, of which 3 stars is the highest rating. The Michelin Culinary Guide has received a high response and appreciation from tourists and culinary experts, creating a reputation for the restaurant brand. Being awarded a Michelin star is considered an honor for every restaurant in the world. Currently, in addition to the culinary guidebook, Michelin has developed the Michelin Guide Worldwide application for visitors to easily access online.

After many years of success in conquering the North American market, passenger car tire brand (passenger car) – PCR – Advenza was born as the crystallization of manufacturing experience, understanding the needs of users and refinement. flower of the most advanced tire making technology.

Advenza PCR tires are passenger car tires, manufactured using the finest technologies of Casumina. Tires are manufactured according to the advanced and modern technological process with the latest generation equipment and machines from G7 countries. Advenza tire products meet the strict standards of markets with developed automobile industry such as Japanese Jis standard, European E4 standard, American DOT standard. In addition to the basic characteristics of a PCR tire product such as safety, economy …, Advenza with a modern and beautiful tread design with a smooth, light and well controlled feel promises to do satisfy the most discerning customers.

Advenza products focus on characteristics according to the needs and conditions of use through grouping of tires:

Milegaa / Traveler: for commercial vehicles, 7-16 seat passenger minibus, truck: light cargo – durable, economical, good load capacity, safe, quiet.

Venturer: for sedans, hatchbacks, … 4-5 seats, MPV multi-purpose cars: safety, speed, smoothness.

Coverer: for large multi-purpose vehicles, sport utility vehicle (SUV, CUV, MPV) – personality, strong, diverse terrain.

Discoverer: for sport pickup trucks (Pickup) – powerful, exploring, conquering.

According to the “connoisseur” people on auto forums, compared to the mid-range segment, Advenza has equivalent quality and attractive price. Compared to the high-end segment, Advenza is weaker in terms of traction performance, wear and tear, but equal in stability, smoothness, and low noise.

With the mission of bringing the most suitable tires and tubes for Vietnamese consumers, Advenza is rated by many experts and consumers as having superior quality in the mid-range price segment.

Advenza Roadshow – for the complete journey

To help customers have the opportunity to experience the superior quality of Advenza products in the most authentic way, Casumina will organize the Advenza Roadshow through 45 provinces across the country from April 2 to May 8 with The starting point is the Casumina Radial factory (Binh Duong) and the journey ends in Hanoi capital.

Specifically, Advenza Roadshow is divided into two phases:

Phase 1, started rolling in Binh Duong since April 2 and entered Ho Chi Minh City with customer gratitude event at distributors. Next, the Advenza delegation went to Long An, Can Tho, Hau Giang, Soc Trang, Ca Mau, Vung Tau … and stopped in Da Nang on April 18 with the Customer Conference held solemnly at Sheraton Grand Danang Resort. on the 45th anniversary of the founding of Casumina (1976 – 2021).

Phase 2, Advenza continued to go to Hue and traveled across the country to Hanoi on May 8. Here, there will be gratitude activities for customers in the North.

Casumina – a reliable companion

The Southern Rubber Industry Company (Casumina) started its business in 1976 from taking over rubber product manufacturing facilities in some small tire factories in Ho Chi Minh City and some Southeast provinces.

Over a long period of time, a milestone marking the strong development of Casumina was 1997, a joint venture with its partners Yokohama and Mitsubishi (Japan) to produce tires for cars and motorcycles. Since then, the Casumina brand began to have a foothold in the market.

In 2006, the Southern Rubber Industry Joint Stock Company with the name Casumina came into operation under the model of a joint stock company with an initial charter capital of VND90 billion.

In 2014, Casumina inaugurated an all-steel Radial tire factory with a capacity of 1 million tires / year.

In 2015, Casumina became the leading tubeless motorcycle tire factory in Vietnam. Charter capital increased by over 740 billion.

In 2020, Casumina with the scale of 5 factories has increased its charter capital to VND 1,036 billion, net revenue reached over VND 4,822 billion – an increase of 10% compared to 2019, the export value reached nearly VND 1,940 billion – an increase of 12% compared to 2019. with 2019. PCR tires have a capacity of 1.2 million tires / year; TBR tires have a capacity of 350,000 tires / year. In addition, Casumina also participates in the BTP rubber supply chain with an output of 2,500 tons / month.

Thanks to these outstanding results, Casumina is in the top 64/75 leading tire manufacturers in the world published by Rubbernews Magazine.

Casumina’s products are now available in 64 provinces across the country. Not only being trusted by domestic customers, Casumina also exports to more than 50 countries around the world, even to “fastidious” markets such as the US, Europe, Russia, Taiwan, Australia …