1. User participation path: Beijing time from 00:00:00 on June 15, 2021 to 23:59:50 on June 20, 2021, the user will open the red envelope once a day through the red envelope opening module in the main venue of the PC & wireless terminal Chance, chance to get super red envelopes of different denominations or other rights randomly.

1. Conditions for the user to participate in red envelope opening: the user’s Taobao member account must be bound to a mobile phone number, and the Alipay account bound to the member account must pass real-name authentication.

2. The path to view red envelopes is: “Mobile Taobao-My Taobao-Red envelope card coupons-red envelope”, “Mobile Tmall APP-me-red envelope card coupons-red envelope”.

   

2. Taobao Tmall 618 Super Red Packet PC&Wireless Main Venue Entrance

[Computer PC terminal entrance]Please copy to the computer browser to open: https://s.click.taobao.com/N4hxYmu

[Mobile phone wireless terminal entrance]Please copy the content from 4 to R below and open Taobao or Tmall APP to receive: 4.0￥ x3dqXg1r7yo ￥ https://m.tb.cn/h.4txzYAR

3. Rules for the use of red envelopes:

1. Users who have obtained the “618 Super Red Packet” (hereinafter referred to as the “Red Packet”) can purchase Tmall physical products within the validity period of the red packet. In the order that meets the red packet usage threshold, they can use the red packet and enjoy the discount of the payment according to the red packet face value. . If it displays “Available at full**,” it means a red envelope with a threshold.

2. The red envelopes obtained from 10:00, May 29, 2021, Beijing time to 23:59:50, June 20, 2021, can be obtained from 00:00, June 1, 2021, Beijing time to 2021. It will be used during the period of 23:59:59 on June 20th, and the unused ones will be voided. The specific discount denomination, validity period, etc. are subject to the user’s display of the red envelope page.

1. The scope of the red envelope: only for the purchase of physical products on Tmall. Virtual category products and live pet category products are not supported. Examples of virtual categories: online games and QQ (online game card, Tencent QQ zone), telephone bill communication ( China Mobile/Unicom/Telecom recharge center, mobile phone number/package/value-added services), scenic spot tickets and “other virtual category” products; examples of live pet categories: cats, dogs, etc.; are products/services available under specific categories When using red envelopes, the final discounts available on the “Confirm Order” page shall prevail.

2. Special transaction types and scenarios that do not support red envelopes include: second-hand, auction, seckill, Tmall international purchasing, cash on delivery, pre-sale payment (super red envelopes can be used for the final payment), cardless payment services, game video websites One-click payment business, film and television membership business, car second loan, global selling, independent guarantee transactions by external merchants and other businesses.

3. The red envelope is a voucher to enjoy the discount of the corresponding denomination when shopping on the platform. It is not allowed to withdraw cash, transfer it to others, or pay for others.

4. The issuance and use of red packets may be delayed due to server congestion and other reasons.

5. If a refund occurs for an order using red envelopes, the refundable amount and red envelope refundable denomination are subject to the information displayed on the consumer refund page. When the refund is successful, the rules for the red envelopes without threshold and red envelopes with threshold are as follows: if the red envelope without threshold is still within 50 days (Beijing time) after the expiration of the red envelope, the returned red envelope can still be used, and the new validity period will be displayed on the red envelope coupon. When the refund is successful, if 50 days after the expiration of the red envelope expires, the returned red envelope cannot be used and will become invalid. If the threshold red envelope is still within 3 days (Beijing time) after the expiration of the red envelope, the returned red envelope can still be used, and the new expiration date is subject to the display of the red envelope coupon; when the refund is successful, if it has exceeded the expiry date of the red envelope After 3 days, the returned red envelopes cannot be used and become invalid. The returned red envelopes can be viewed through “Mobile Taobao-My Taobao-Red envelope card coupons-red envelope” or “Tmall APP-Me-Red envelope card coupons-red envelope”. The returned red envelopes will remain unchanged during the validity period.

6. In the process of obtaining and using red envelopes, if a user violates regulations (such as cheating, cashing out, crediting, fraudulent transactions, etc.), the event organizer will cancel the award-winning qualifications of the users who violate the rules and have the right to revoke the illegal transactions. Take back all red envelopes (including used and unused ones), and pursue legal responsibilities if necessary.

7. Red envelopes can be used in conjunction with coupons, shopping allowances and other discounts (need to meet the requirements of each discount), and the priority of use is in order of coupons, shopping allowances and red envelopes. When the order is submitted, the system will automatically calculate the red envelopes that meet the conditions of use for deduction.

8. Red envelopes can only be used to deduct the payment amount of goods, and do not support deduction of freight insurance and service fees.

9. When placing an order, except for the threshold red envelope, only one red envelope can be used, and the rest of the red envelopes can be stacked to meet the conditions of use, and a total of 10 red envelopes can be used in total.

10. The red envelope can be used for a single product payment discount, or it can be used for a combined payment discount for multiple products (all products must be within the scope of the red envelope).

11. In the event of force majeure or changes in circumstances during the event (including but not limited to major disasters, events that need to be stopped or adjusted by government agency orders, events are severely attacked or suspended due to system failures), the organizer Exemptions can be claimed in accordance with relevant laws and regulations.

12. The organizer can make changes or adjustments to the rules of the event based on the actual holding of this event. The relevant changes or adjustments will be announced on the event page and will take effect in accordance with the law after the announcement.

4. Daily red envelope opening rules:

1. Daily red envelope opening activity time: May 29, 2021, 10:00 to June 20, 2021, 23:59:50.

2. The user enters the main venue of Taobao guest on the PC & wireless terminal and has the opportunity to open red envelopes once a day.

Five, message red envelope rules:

1. Set the message reminder time: May 29, 2021, 10:00:00 to June 17, 2021, 23:59:50.

2. How to set a reminder: After the user enters the PC&wireless Taobao guest venue and finishes the first opportunity of the day, click “Remind me to draw a red envelope” to set it successfully.

3. Event rewards: Users who successfully set reminders will get an additional opportunity to open red envelopes on June 18, 2021; users will be notified via mobile Taobao messages on June 18, 2021, and users will enter from mobile Taobao messages. After the PC&Wireless Taobao guest host venue, you can get an extra chance.

Sixth, browse the rules for opening the treasure box of goods:

1. Time to open the treasure box for browsing goods: May 29, 2021, 10:00:00 to May 31, 2021, 23:59:50.

2. How to browse the goods to open the treasure box: During the event, after the user enters the wireless Taobao main venue to open the first opportunity on the day, click to browse the 5 different products in the “Guess you like” section, and get an extra opening on the same day. Treasure box opportunity. During the event, users can participate in the event every day, and can get up to 1 additional opportunity per day. The opportunity to open the treasure box is only available on the day. After opening the treasure box, the user has the opportunity to randomly obtain super red envelopes of different denominations or other rights.

Seven, surprise red envelope rules:

1. Surprise red envelopes will be issued from 10:00:00 on May 29, 2021 to 23:59:50 on June 20, 2021. Two surprise red envelopes will be issued on May 31 and 6 On the 15th, the specific time of other events will be notified separately, and the specific time of each event of large red envelopes will be irregular.

2. The way to receive the surprise red envelope: during the time period when the surprise red envelope is issued, the user enters the PC&wireless Taobao main venue to see the red envelope grab module of the surprise red envelope, and the user can click to participate in the grab red envelope. The page displays the current number of surprise red envelopes remaining or has been distributed. The number of surprise red envelopes is limited and is first come first served. It is recommended that users participate as soon as possible.

8. Rules for sharing red envelopes:

1. Time for sharing activities: From 01:00:00 on June 1, 2021 to 23:59:59 on June 18, 2021. During the event period, the event will be opened for a limited time, and the opening time is subject to the time when the shared event bomb layer appears. When the event is closed, the organizer will provide a reminder on the page 24 hours in advance. Please pay attention to the reminder information on the event page. After the event is closed for a limited time, users who have participated in the sharing event can continue to complete the event tasks and receive rewards according to the rules. Users who have not participated in the sharing event cannot initiate sharing, but can still help their friends according to the rules.

2. How to share: After the user enters the Taobao guest venue on the PC & wireless terminal and finishes the 1 red envelope of the day, they can use the Tao password and share link to bring friends and get the red envelope by sharing to (community, circle, etc.) The amount of assistance.

3. Reward rules: Users who initiate sharing (hereinafter referred to as “sharers”) will randomly receive a red envelope when they enter the sharing page for the first time, and the red envelope must be over 16 yuan to receive the account. The sharer can invite friends to help and accumulate the amount of red envelope assistance-the sharer successfully invites other users to open Taobao (hereinafter referred to as the “shared person”), the shareee can increase the amount of red envelope assistance for the sharer, and the red envelope assistance of the shared person The amount is distributed randomly. After the shareee helps the sharer over 16 yuan, the sharer can receive the 16 yuan super red envelope, and the red envelope is available for 16.1 yuan. When the amount of assistance exceeds 16 yuan, the sharer can only receive a 16 yuan red envelope reward.

4. Sharing rules: a. Each shareee can only help the same sharer once in the activity cycle. If a shareee once helped a sharer to open a treasure box, the shareee cannot help the share again Those who open treasure chests can help each other only once. b. Each shareee can only help up to 3 sharers to open the treasure chest. c. The sharer cannot help himself. d. There is no upper limit on the number of times the same sharer can be assisted in the activity period, but the same sharer can only receive a 16 yuan red envelope reward at most once.

9. Other matters needing attention:

1. In addition to super red envelopes, users also have the opportunity to obtain various types of rights and interests (such as Tmall category coupons). Please refer to “Mobile Taobao-My Taobao-Red Envelope Card Coupons” for the usage rules of each type of equity.

2. The distribution time of all red envelopes and other rights and interests is based on Beijing time. If the user adjusts the device time independently and causes a deviation from Beijing time, resulting in the inability to draw a lottery or normal participation in activities, the user is solely responsible for all issues.

3. For the red envelopes or coupons issued with other names, please refer to the rules shown in the red envelopes/coupons.

4. After the user participates in the activity and receives the red envelope, he agrees to entrust the system to use the automatic sharing function to assist the user in completing the promotion and sharing related to the activity.

5. The criteria for determining the same user are Taobao account, Alipay account, consignee’s name, detailed address, contact information, IP address, device information and other information related to the user’s identity, any one or more of which are the same

“Sleep for three thousand years, wake up the world”, on March 20 this year, the “Archaeological China” major project work progress will be notified that 6 new “sacrifice pits” have been discovered in the archaeological site of Sanxingdui. Fragments of golden masks, giant bronze masks, etc. have been unearthed. There are more than 500 important cultural relics such as bronze sacred trees and ivory. Among the cultural relics unearthed in the Sanxingdui area in the past, there are quite a few vivid and interesting animal-shaped cultural relics. Tao Zhu became popular on the Internet for his “face-hit” angry birds, and his vivid celestial chickens and sacred birds have attracted many archaeological enthusiasts.

What is not known to the public is that in addition to the colorful cultural relics displayed in the museum, there are still a large number of cultural relics under restoration in Sanxingdui. “The restoration of cultural relics is slow and meticulous. The restoration of a bronze mask takes at least 8 months and has gone through 7 procedures, including electron microscopy analysis, X-ray diagnosis, etc., which cannot tolerate half a difference.” said Zhu Yarong, deputy curator of the Sanxingdui Museum. It is hoped that through this live broadcast, more young people can learn about the culture of Sanxingdui and stimulate their love and awareness of cultural relics.

It is reported that the live broadcast will continue from 5 pm to 10 pm. In addition to exploring and repairing cultural relics, Sanxingdui star commentators will take Tmall consumers to visit the museum, show in detail Sanxingdui’s “magic animals”, including pottery pigs, sky chickens, tigers, etc., and interpret the backs of bronze sacred trees and bronze standing people Secret. After 8 p.m., the virtual anchor Bronze Darling will be airborne in the live broadcast room, and together with the previous directors and assistants of “National Treasure”, they will reproduce the classic clips of National Treasure, and call for the cultural and creative products of Sanxingdui. In addition to the Taobao live broadcast room of the official flagship store of Sanxingdui Museum, this secret exploration activity will also be simultaneously broadcast live through channels such as the Red Star News client and video account.

Major archaeological discoveries in Sanxingdui have amazed the world and also drove the popularity of archaeology and related cultural and creative products. On the day of World Museum Day on May 18 this year, the official of Sanxingdui Museum announced that it will be stationed on Tmall, with more than 40 new cultural and creative products, including the super new product-an archaeological blind box with real soil. The “miniature” figures in the box are based on the “new” Internet celebrity cultural relics and classic cultural relics of Sanxingdui in March this year, including pottery pigs, sky chickens, bronze sacred trees, bronze Zongmu, etc. The shape of the blind box mound is borrowed from the landform of the Sanxingdui site, and the soil color is also close to that of the archaeological pit. After the archaeological blind box was updated, it quickly appeared on the hot search. In the live broadcast tonight, Minister Ren Ren of the Industrial Development Department of the Sanxingdui Museum Scenic Area Management Committee will also share the development strategy and direction of Sanxingdui Cultural and Creative, with a view to launching more cultural products loved by young people.

Tmall data shows that young people love museums more and more. The proportion of post-95 consumers of cultural and creative products has increased year by year, and it is now nearly 40%. Nearly 100 museums and art galleries will participate in the last wave of Tmall 618. In addition to domestic “big coffee” such as the Palace Museum, National Museum of China, Dunhuang Museum, Suzhou Museum, Potala Palace, Sanxingdui, etc., there are also overseas venues such as the Louvre, the British Museum, and the Metropolitan Museum of Art.

Gigabyte products are boycotted in mainland China (Image: Handout) In an advertisement for its latest laptop model, Gigabyte Technology Co., which specializes in motherboards and graphics processing equipment, claims that it manufactures its products in Taiwan, where Quality control is very strict. “Unlike other brands that choose low-cost and low-quality manufacturing contracts in China, Gigabyte Techonology is committed to producing high-quality and high-configuration laptops” – the advertisement said – “As a Taiwan-based laptop and components manufacturer, we make sure that 90% of our laptops are made in Taiwan.” The ad immediately caught the attention of the Communist Youth League of China. They posted a screenshot of the ad on Weibo on May 11, with the words: “Gigabyte, what makes you so brave?”. The Youth Union, which has nearly 16 million followers on Weibo, in March also criticized the Swedish brand H&M for refusing to buy cotton from Xinjiang, after several Western countries raised many accusations. human rights obligations in this region. Gigabyte, which has operated a factory in China’s industrial center Ningbo since 2003, immediately apologized after the ad. The company said in a statement that it has always supported the “One China” principle – Beijing’s political stance that recognizes mainland China and Taiwan as part of China. “Some of the content recently posted on our official website goes against reality, an incident that happened due to lack of management from within the company” – Gigabyte wrote on Weibo on May 11 – “We I have production lines all over mainland China, accounting for 90% of our production. Gigabyte prides itself on quality made in China.” However, this quick apology was not enough to calm the anger of the Chinese online community. “You don’t have a chance anymore” – a Weibo netizen commented on Gigabyte’s post – “Seriously, don’t waste your energy. You have crossed the red line.” By the end of May 11, Gigabyte products had disappeared from most Chinese e-commerce platforms. The search term “Gigabyte” returned no results on JD.com and Suning. Gigabyte’s official store on Tmall – an online sales platform operated by Alibaba Group Holding – no longer catalogs products. Alibaba, JD.com and Suning were not immediately available for comment. Gigabyte’s share price fell nearly 20% between May 11 and 12.

According to the Nikkei Asian Review After a record $ 2.8 billion fine, trouble is not over for Alibaba’s billionaire Jack Ma. Because the corporation’s media empire worries the Chinese authorities. Alibaba is famous for e-commerce platforms like Taobao and Tmall. However, it also owns a media empire that includes media, media and broadcasting, social media platforms, video streaming websites, film production companies, and advertising agencies. . The above media platforms are effective tools to promote other Alibaba businesses. Like Alibaba, many tech companies are competing to build a vast ecosystem, from e-commerce to entertainment. Alibaba could continue to face trouble after a record $ 2.8 billion fine. Photo: Reuters. Communication power However, as the influence grew, Alibaba fell into the sights of the Beijing authorities. Fintech (financial technology) company Ant Group was asked to postpone its IPO (initial public offering) at the end of last year. By mid-March, Beijing asked Alibaba – which now owns the flyer South China Morning Post – divestments in the media sector due to fears of the company’s growing influence, according to the company Wall Street Journal. Out South China Morning Post Alibaba owns video streaming platform Youku and a 30% stake in social networking site Weibo. The group also invests in Bilibili, known as the Chinese version of YouTube, news conglomerate Yicai Media Group, news websites. 36Kr, Huxiu.com and Focus Media – China’s largest offline advertising agency. “To be fair, Alibaba’s control over information, media and personal data in China has outstripped the tech giants in other countries,” said Professor Zhu Ning at Hoc commented Shanghai Advanced Finance Institute. Alibaba’s control over information, media and personal data in China has outstripped tech giants in other countries. – Professor Zhu Ning Last December, the business news site Huxiu – funded by Ant – has targeted Chinese antitrust regulations. Huxiu warns that Beijing’s tightening of regulation will affect Internet companies and hurt the country’s economy. The article was published after China’s market regulator opened an investigation against Alibaba. The four-month investigation ended with a record 18 billion yuan ($ 2.8 billion) fine for Ma’s group. However, the post was removed from Huxiu’s website shortly after. The site also stopped posting news for a month. Last year, Weibo was also found to have deleted posts, closed comments, and removed highly searched topics in an attempt to quell rumors related to a senior Alibaba executive. Alibaba is Weibo’s second largest shareholder and largest ad customer. “Alibaba’s power to shape public opinion is amazing,” the paper said People’s Daily of the Chinese state. Alibaba invests heavily in the media sector, including newspapers, electronic media and broadcasting, social networking platform … Photo: Nikkei Asian Review. As the user’s information source increasingly depends on technology platforms, the influence of these platforms on the public opinion increases. That forces the Chinese regime to change its attitude. In fact, in 2014, the Chinese government openly encouraged the traditional media and Internet companies to further combine and invest in each other. At the moment, authorities are concerned that Alibaba’s excessive control over the media will help it strengthen its dominance in many other sectors outside of e-commerce and finance. online. Media investments mean a lot for Alibaba, analysts say. Tencent Holdings – a rival of Alibaba – owns messaging app WeChat and ByteDance, the parent company of TikTok (known in China as Douyin). Meanwhile, billionaire Jack Ma’s group lacks self-developed media platforms to attract and retain users. “An ecosystem that lacks a media platform is at a disadvantage in terms of competition. Looking at competitors, Alibaba sees the benefits of having media resources,” Nikkei Asian Review quoted Mr. Martin Bao, an analyst at ICBC International in Shanghai, commented. Fierce competition Tencent’s 1 billion WeChat user platform is the driving force behind the growth of e-commerce site Pinduoduo. Tencent is the second largest shareholder in Pinduoduo. Thanks to the huge number of users, short video platform Douyin is also able to quickly grow its e-commerce business through live streaming. The media also helps increase advertising revenue. “Advertising is the core business of Internet corporations, bringing stable revenue and low cost,” Bao explained. Alibaba does not disclose advertising revenue in its financial statements. However, in 2017, Alibaba CFO Meggie Wu said 60% of the company’s revenue came from advertising platforms. Stores buy advertising space on Alibaba’s websites and corporate media partners. The Chinese regime’s message is very clear. They decide what people should pay attention to, not private corporations – Associate Professor Fang Kecheng According to research firm eMarketer, Alibaba accounts for more than 30% of the Chinese e-advertising market in 2020. The group cooperates with more than 4,000 media partners, 100,000 mobile applications, reaching 98% of the population. in a country with a billion people. Alibaba’s media investment “is primarily aimed at expanding the ecosystem at all costs to prevent other companies like Tencent and Baidu from dominating,” said Leo Sun, a technology expert at The Motley Fool. cyber “. Alibaba’s rivals also invest significantly in the media. For example, in 2020, Baidu spent $ 3.6 billion to acquire the social media platform Joyy’s live-streaming business. Tencent developed its own video platform and online news site, and invested in Kuaishou and Bilibili. The Alibaba founder’s influence in the Chinese business world attracts the attention of the Beijing authorities. Photo: Reuters. However, Mr. Sun believes that corporations like Tencent, Baidu and ByteDance are unlikely to fall into the sights of Beijing authorities like Alibaba. Their investments are still related to the core business and not as extensive as Alibaba. Meanwhile, Alibaba founders are often known for their unique ideas. Mr. Ma also likes to convey his message to a wide audience. He even opened a business school for Chinese business leaders. Ma’s influence in the business world caught Beijing’s attention. Sheet Financial Times reported that his school had been forced to stop training. “The Chinese government’s message is very clear. They decide what people should pay attention to, not private corporations,” said Associate Professor Fang Kecheng at the Zhongshan Zhongzheng University.