Author｜Song Wanxin

Edit｜Yang Jin

After exploring for a period of time, at the beginning of this year, Chen Ning’s company gave up the short drama business. The reasons behind it are complicated. He feels that since the skit has become an outlet, the market is still speculating on the concept, and no one has run through the commercialization path. This somewhat illustrates a certain problem.

If you trace the origin of the skit, you may have to start with “Unexpectedly” in 2013. At that time, Douyin had not yet been born, and Kuaishou had not been out of the circle. “Unexpectedly” is defined as a mini comedy, but from the perspective of the content of the series, “Unexpectedly” also has the characteristics of today’s “mini-short drama”: 15 episodes per season, 5 minutes per episode, compact plot , The net is full, the pain points and the laugh points are intensive.

The early short dramas were mainly played in the horizontal screen mode of UAT. In the past two years, with the development of short videos, the short dramas have naturally grown in the short video ecology.

According to the “2020 China Internet Audiovisual Development Research Report” released on October 12 last year, short video users have reached 818 million, and the average daily short video product use time is 110 minutes. When the short video traffic dividend is about to peak, the content mode of short dramas has become a new direction for platforms to compete for user duration.

From mid-2019 to the present, Chen Ning has felt the tremendous changes in the skit industry, “No matter whether it is the production system or the budget, it is no longer the same.” At the same time, after a period of barbaric growth, regulatory forces also began to intervene.

At the end of last year, the State Administration of Radio, Film and Television added the category of “Internet short dramas” to the key online film and television drama information filing system. This category stipulates that the web short drama is a web drama with a single episode of no more than 10 minutes. This means that the “micro short drama” has been named and qualitative, and the market has formed a larger scale and has been brought into supervision.

A few days ago, Kuaishou and Douyin have held short play press conferences, and each published their transcripts. Douyin said that during the “New Fan Project 1.0” period, 110 MCN agencies and more than 1,400 Douyin creators participated, and a total of short play works have been registered. There are more than 5,000 units. Kuaishou announced that more than 20,000 skits have been included, of which over 12.5 percent of the episodes are over 100 million. Kuaishou users watch more than 210 million skits per day, and the total user viewing time has reached 35 million hours.

Various dimensions of data are prosperous, but behind the data, the skit is still in the early stage of being “defined”. Whether the platform, producers, and actors can achieve unification of interests in this process determines how big the entire industry can ultimately be. .

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account splitting will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems that this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit on the floor and raise the price.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce, her GMV conversion of her e-commerce has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account sharing will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit down and raise prices.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

Produced｜Sohu Technology

Author｜Song Wanxin

Edit｜Yang Jin

After exploring for a period of time, at the beginning of this year, Chen Ning’s company gave up the short drama business. The reasons behind it are complicated. He feels that since the skit has become an outlet, the market is still speculating on the concept, and no one has run through the commercialization path. This somewhat illustrates a certain problem.

If you trace the origin of the skit, you may have to start with “Unexpectedly” in 2013. At that time, Douyin had not yet been born, and Kuaishou had not been out of the circle. “Unexpectedly” is defined as a mini comedy, but from the perspective of the content of the series, “Unexpectedly” also has the characteristics of today’s “mini-short drama”: 15 episodes per season, 5 minutes per episode, compact plot , The net is full, the pain points and the laugh points are intensive.

The early short dramas were mainly played in the horizontal screen mode of UAT. In the past two years, with the development of short videos, the short dramas have naturally grown in the short video ecology.

According to the “2020 China Internet Audiovisual Development Research Report” released on October 12 last year, short video users have reached 818 million, and the average daily short video product use time is 110 minutes. When the short video traffic dividend is about to peak, the content mode of short dramas has become a new direction for platforms to compete for user duration.

From mid-2019 to the present, Chen Ning has felt the tremendous changes in the skit industry, “No matter whether it is the production system or the budget, it is no longer the same.” At the same time, after a period of barbaric growth, regulatory forces also began to intervene.

At the end of last year, the State Administration of Radio, Film and Television added the category of “Internet short dramas” to the key online film and television drama information filing system. This category stipulates that the web short drama is a web drama with a single episode of no more than 10 minutes. This means that the “micro short drama” has been named and qualitative, and the market has formed a larger scale and has been brought into supervision.

A few days ago, Kuaishou and Douyin have held short play press conferences, and each published their transcripts. Douyin said that during the “New Fan Project 1.0” period, 110 MCN agencies and more than 1,400 Douyin creators participated, and a total of short play works have been registered. There are more than 5,000 units. Kuaishou announced that more than 20,000 skits have been included, of which over 12.5 percent of the episodes are over 100 million. Kuaishou users watch more than 210 million skits per day, and the total user viewing time has reached 35 million hours.

Various dimensions of data are prosperous, but behind the data, the skit is still in the early stage of being “defined”. Whether the platform, producers, and actors can achieve unification of interests in this process determines how big the entire industry can ultimately be. .

“Kaishou Little Theater” page

“I want it to fire, but I also want it not to fire”

The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it.

At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years.

Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see.

At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce.

First, let’s look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method.

Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content.

There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years.

Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account splitting will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.”

At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income.

The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem.

For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts.

However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas.

“Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.”

Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.”

From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them.

In addition to commercialization, film producers are also facing more and more difficulties in the production process.

The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large.

Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?”

Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems that this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit on the floor and raise the price.” Chen Ning said.

“Personal” business

The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show.

The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce business, her GMV conversion of her e-commerce company has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce company.” Kuaishou The person in charge of the skit said.

Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.”

In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods.

This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits.

But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama.

In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.”

According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce.

In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage.

Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits.

Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry.

(At the request of the interviewee, Chen Ning is a pseudonym)

Map of epidemiological information is established. Look at the map to avoid “hot spots” CovidMaps is an interactive map that helps people locate and look up epidemiological information visually on the map. It helps viewers take proactive precautions when moving near high-risk areas. The map is also a useful communication channel to help authorities promptly notify people of important information when accessing the map. CovidMaps also help professional agencies easily grasp the epidemic situation and detect epidemic hotspots. Le Yen Thanh, General Director of Phenikaa Maas Technology Joint Stock Company – the Covidmaps construction unit, said that the unit built itself using bMap map technology. The CovidMaps epidemiological map is currently being deployed in 9 outbreak localities: Da Nang, Hai Duong, Quang Ninh, Gia Lai, Bac Giang, Vinh Phuc, Phu Yen, Thai Nguyen and Lang Son. In these localities, people only need to access http: Covidmaps. (name of province and city).gov.vn for all epidemiological information related to Covid-19 in your locality. This is an effective tool for people to prevent the spread of the disease, easy to use on smartphones, and can be accessed by anyone. Le Yen Thanh said that when the Covid-19 epidemic broke out, many questions were raised and many problems solved. How to know that you have entered the epidemic area is the key to solving the next steps such as self-isolation, monitoring for signs of virus infection. In fact, the epidemiological information, the travel history of Covid-19 cases is inherently complicated. The updated data to the people is specific and regular (every 2 days), but it is still fragmentary, thus causing many difficulties in memorizing and finding the passing locations of the F0s. Tracing the journey, timely blockade, isolation at the right time is the key to cutting off the chain of infection of the virus. “Covid-19 map” on the application platform BusMap – city buses. The Covid map displays as a regular map with dots showing the locations of susceptible areas. This feature allows users to directly, easily and quickly identify places with a high risk of infection, thereby having an appropriate direction of movement, avoiding entering the epidemic area. The interface design of each map is quite easy to follow. The “stop” sign is the quarantine points, the house-shaped icon is the concentrated isolation facilities, the yellow dot icon is the patient’s home area, the + sign is a hospital and medical facility, the X sign is blockade and medical isolation areas. Each icon corresponds to the corresponding number detailed in real time. In addition, there are the number of F0 patients for the day, the number of Covid patients with updated data, and the phone number of the epidemic in the upper corner of the screen. Effective tool for epidemic prevention Mr. Le Yen Thanh said, when typing a specific address on the map, if that address is in a blockade or medical isolation area, there will be a red warning, with a specific blockade address. Patient housing areas are also highlighted in red. The map currently provides information including: Centralized isolation point, blockade area, patient’s home area, where the patient has been, where the patient has been for more than 14 days. Not stopping at a map just to see, the Covid map also recognizes whether the user’s location is coincident with an area at risk of infection. This helps users know the level of safety of their location and have an appropriate adjustment plan. Currently this feature is being widely introduced to BusMap users. During the process of being put into use, the application will actively receive feedback to improve this feature to provide the best value for people,” said CEO Le Yen Thanh. According to Mr. Le Yen Thanh, applying the epidemiological digital map to management, people can grasp epidemiological information in time, do not move to hot spots, helping to limit the spread in the community. Regarding the security of personal information, the specific information of the infected case such as address, full name is obscured. This is just the information that has been released publicly from the local epidemic prevention and control steering committee. When this data is available, the new data entry operator system is put in, because it is an official source of information, so it completely complies with the provisions of the law on personal confidentiality for infected cases. With the launch of the Covid-19 epidemiological information mapping software on May 24, Lang Son is the 9th province in the country to provide a Covid-19 epidemiological map tool to help the community monitor visually. epidemiological information of local cases through the Internet. As the first locality in the country to apply digital maps in the prevention of the Covid-19 epidemic in the area, Mr. Nguyen Van Quoc, Director of the Information Center for Public Services in Da Nang said: Translation information map Covid-19 epidemiology was built in August 2020 – when the first outbreak of the epidemic broke out in Da Nang and has been continuously improved since then. The data is constantly updated from reputable sources, combining both automatic and manual entry. Manual data entry is performed in cases where the addresses are not clearly identified. The biggest goal of this digital map is to help people have the most intuitive and accurate view of the Covid-19 panorama in Da Nang without having to search for individual bulletins. Le Yen Thanh said that localities in need will be free to transfer the application platform to serve the prevention of the Covid-19 epidemic.

Following the social network during the epidemic, I suddenly saw that my friends shared more pictures of camping and family picnics. Quiet, not crowded but still experience and rest with familiar people. Camping is not a new form of tourism, but perhaps now “on the throne” when tourism activities are limited, everyone is self-aware of distance to prevent epidemics. And camping is one of the best ways for people to relax and enjoy nature; in parallel with compliance with regulations on prevention and control of the Covid-19 epidemic. Camping is a great way to enjoy unspoiled nature. Has anyone told you that our country has countless beautiful places to camp? Try spending a weekend to experience it. I like the mountain roads leading to the Dong Cao steppe (Bac Giang), where I can zoom out to see the majestic mountain scenery, love the feeling of freedom in the middle of Dong Lam valley (Lang Son province). ), where there are green grass and green river. Who doesn’t like to hear the waves crashing right next to their ears on a camping night in Tuy Hoa (Phu Yen), or open their eyes to see a sea of ​​white clouds in Da Lat (Lam Dong)… Fresh air, wide mind The openness, the ultimate sense of freedom and the slow pace of life when truly immersed in nature can be “addictive” to anyone. The beautiful sea of ​​clouds view from the campsite in Dong Cao (Bac Giang). Going camping is not boring because outdoor activities are extremely diverse. Hiking in the forest, fishing, yoga, cycling around the lake, kayaking, SUP board on the river or in the sea, … all consume a lot of energy and require basic skills. But sometimes, visitors just need to be spoiled for water in the cool water, “foot massage” with pebbles in the stream bed, walk together on the lawn, watch the sun set in a sunset. .. is enough. For families with young children, camping becomes even more interesting. Away from TV screens, phones, children will be free to explore, have new lessons about the natural world around in the most realistic way. I love that the whole family comes together to prepare food for a barbecue, which can be incomplete but is always delicious. By the flickering campfire, everyone told stories together, playing guitar under the starry sky. Affection, family cohesion, friends are also a benefit that camping brings. Sharing moments together makes camping more memorable. Safe, environmentally friendly With self-sufficient tourism such as camping, safety is always a top priority. In addition to fully and thoughtfully preparing furniture, tools and costumes; Everyone must always consider and choose a suitable camping site for the weather, time and participants. Regarding the location, the experience to remember is to avoid areas with difficult terrain, or rain at night, high winds or too far from residential areas, without phone signal. First aid items and some simple medicine should always be on hand. The dishes when camping are not picky, do not require a chef’s talent, but always have to be hygienic, fresh and attractive. The picnic meal is simple but still very attractive. For me, it only takes the most basic tools and a car to get to the camping site not too far from home, but there are many people who like a thoughtful camping trip. Pickup trucks, minivans like a mobile home with full of handy camping gear are becoming more and more popular with Vietnamese families. But if you are inexperienced and shy of places that are too wild, there are many tourist campsites with relatively convenient services. From Hanoi, there are many places that campers whisper to each other and quickly become familiar such as Ban Rom tourist area Soc Son, Dong Mo, Dong Do lake, Son Tinh Camp… Not far from the city center In Ho Chi Minh City, besides Tri An lake, Chua Chan mountain, Ba Den mountain, there are also many campsites in Ba Ria – Vung Tau, Dong Nai, Binh Thuan open to serve tourists. Besides, grasping this trend, many travel agencies have also opened tours with suitable services for families, groups of friends, even “glamping” (glamorous + camping – style camping style. luxury and comfort). Natural places that are not too far from home or are not famous can become camping spots, limiting contact with crowds. “Take nothing but photos, leave nothing but footprints”, camping requires each of us to be more conscious in protecting the environment, collecting waste and minimizing the impact on the environment. surrounding nature. There have been “camping without leaving garbage” movements called for and responded by many camping lovers, spreading beautiful actions. And of course, camping, like any other activity, needs to comply with epidemic prevention regulations, so that the trip is a good memory when you return home.

Having a peach-shaped butt is what many women dream of. Therefore, many people work hard day and night like taking over the entire youtube to build a tight butt. However, most of them have difficulty: practice is not big. Muscle growth depends on many factors, including nutrition and exercise regimen. Eating enough but doing it wrong is like “abandoning the sea”. A beautiful body needs to be “molded” evenly between the upper and lower body. Muscles also need time to recover to get energy, and overdoing it can be counterproductive. Women who practice at home should alternate between back and hand exercises for uniform development. This flexibility also has the effect of reducing stress caused by repeating a series of exercises and stimulating the spirit of practicing within the 4 walls. The exercises below distribute a large amount of force to the arms, shoulders, back and a little into the abdomen that many people will definitely need. The special feature of this upper body series is that you don’t need any exercise equipment except a phone to return to adjust the technique and a burning spirit. However, the effect obtained is as good as just lifting weights. Note: A 10-minute total will include 14 exercises, each lasting 40 seconds and having 0-5 seconds of rest. You need to warm up 5 minutes before starting the set to avoid muscle tension. C-rotation Stand up straight and spread your arms wide, palms facing up, and make a C-shaped arm movement. Wall Push Up Next, you do push-ups against the wall, paying attention to take a deep breath to keep your back straight when supporting and feel the triceps and mid-back muscles work. Forward – Backward Pause Stand up straight and do an outstretched, forward swing. After 40 seconds, switch to slapping backwards without stopping. The more you speed up the rhythm, the more energy you burn. Arm Wing & Arm Squeeze You bend your knees and slightly lean forward at a 45-degree angle, then perform clapping backwards, the more definitive the movement, the better. At the end of 40 seconds, continue to clap your hands around their backs. Your arms and shoulders will be very tired at this point. Around The World Simply understanding the movement of this movement is that you straighten your arms and bring your hands up and down. Full Extension Following the above movement is the hand movement up, to the side and out in front of you at right angles. Following this move, you will have 5 seconds to rest and then do the Wall Push Up move for 40 seconds. You will feel quite tired but do not give up because this is the time when the energy is burned high. Double Pulse & Criss Cross You prepare the person in the kneeling position as above and put your palms down, alternately raise your hands up and hit back. After 40 seconds, change to a cross-arm movement similar to cutting scissors. Up-down Pulse You will have 5 seconds to rest before starting Up Pulse. Turn your palms up and extend your arms back up. At the end of 40 seconds, continue to put your palm down and clap in a downward motion. You can slow down, but don’t give up because there’s only 1 exercise left. Arm Circles Stand wide and spread your arms, alternating arms in a circular motion. Watch the full tutorial video here.

Produced｜Sohu Technology

Author | Song Wanxin

On May 17, the 2021 Sohu Technology 5G&AI Summit was grandly held in Beijing.Tian Feng, the founding dean of SenseTime Intelligent Industry Research Institute, delivered a keynote speech as a guest “The Global Change of AI Ethics” . After the speech, he accepted an interview with Sohu Technology. When the rapid development of artificial intelligence and big data, discussions on data security and AI ethics also emerged. Tian Feng gave a detailed answer in the interview.

Tian Feng believes that artificial intelligence is a tool, and a tool must depend on the purpose and the person who uses the tool. Only when users have values. “We hope it will be used by good people, so our so-called AI ethics is more about letting good people use artificial intelligence, rather than letting evil people use artificial intelligence.”

In order to train artificial intelligence, user data is collected more and more, and many cases of privacy infringement have occurred in the process. Tian Feng pointed out that we must not give up food because of choking. “Artificial intelligence will have various risks. If you don’t use it or study its technology, it will never develop. This will bring humanity to industry regression and development. It will always be a theme, whether it is China, the United States, or Europe.” He said.

In fact, while artificial intelligence technology is developing, privacy protection technology is also developing simultaneously. For example, the federated learning technology proposed by Google in 2016 is one of the most popular technologies for privacy protection in the industry. Tian Feng explained the technology and said, “The data is available and not visible. When I judge whether the data is true or false, I only answer a yes or no, and will not tell me the underlying original data. This is the principle of data services.”

Tian Feng introduced that in addition to federal learning, privacy computing, encryption of biometric data, and some corresponding anonymization processing are all security protection technologies that SenseTime Intelligent Industry Research Institute has invested in research and development in various scenarios.

The following is a concise compilation of the interview record:

Sohu Technology: Would you like to briefly introduce to the netizens your research institute of Intelligent Industry and whether SenseTime has some interesting research?

Tian Feng: Artificial intelligence is changing the life and business model of each of us. SenseTime Intelligent Industry Research Institute focuses on the industrial value of artificial intelligence and our social value, including social impact. This is the result of our continuous efforts to write various smart industry reports, digital transformation reports, and global AI policy analysis and ethics-related research results.

Sohu Technology: A common topic, is technology neutral or valued. What do you think of this issue?

Tian Feng: First of all, we believe that artificial intelligence is a tool and a representative of the forefront of technology. The tool must depend on your purpose, so its users, the people who use this tool, must have values.

It has three directions. In general, science and technology, the first is to become a tool of the industry, and the second is to become a scientific, forward-looking theoretical research result. So the second one is the development direction of cutting-edge technology. The third is the unavoidable topic, weapons. During World War II, science and technology developed rapidly. Basically, these three directions evolved. In the end, whoever uses such technology has corresponding values.

Sohu Technology: The technology itself is still a tool?

Tian Feng: Yes, we want it to be used by good people, so our so-called AI ethics is more about letting good people use artificial intelligence, rather than letting evil people use artificial intelligence.

Sohu Technology: User privacy protection has always been a hot topic. In the era of big data, the demand for data is very large. In order to train AI, etc., are there any technologies and rules to better protect user privacy?

Tian Feng: Regardless of China, the United States and Europe, everyone attaches great importance to the privacy of the whole people, which will promote the development of the entire technology industry. The ethical protection of artificial intelligence now has a purpose, first to promote development, and second to protect the bottom line. Artificial intelligence will have various risks. If you don’t use it or study its technology, it will never develop. This will bring industry regression to mankind. The first development will always be a theme, no matter it is China, the United States, Europe.

The second thing is to keep the bottom line. Everyone is like sitting on a boat. If any place leaks, the boat will sink. From the perspective of Shangtang Technology, we have made a lot of investment and work in artificial intelligence ethics. Including the Intelligent Industry Research Institute, our main core task is to do research on the ethics of AI and the joint research and development team to make more technical inputs. For example, what we are talking about now is federated learning, privacy computing, including the encryption of biometric data and the corresponding anonymization processing. These are all kinds of security protections and practices that we continue to do in different industrial scenarios.

Sohu Technology: Federal learning is a relatively hot technology in the industry. Can you explain to the public in simple words what kind of technology is this? Can it protect privacy?

Tian Feng: We often say one sentence, which is particularly suitable for describing this. The data is available or not visible. When I judge whether the data is true or false, I only answer yes or no, and will not tell me the underlying original data. This is data. The principle of service.

Second, federated learning is actually multiple data, and even data from multiple business entities are put together for fusion machine learning training and data cross-analysis. However, this environment can guarantee the security of the underlying data to the data of all parties. From the IT era to the cloud computing era to the artificial intelligence era, there are various technologies to protect the underlying security of multiple data, and more can be obtained from the above. The results of good data analysis, the data of insurance companies and the data of Internet companies are intertwined to produce insurance premium data of thousands of people, which does not mean to publish the private data of every car owner. This is to look at the federal government from an industry perspective. The integration and innovation of the data of multiple commercial entities realized by learning can not only obtain commercial value, but also protect the data resources of each party from being leaked.

Song Wanxin: Shang Tang has invested a lot in this area?

Tian Feng: Yes, we have joined hands with many university laboratories around the world to do artificial intelligence technology and ethics research and development. We have established a computational law and AI ethics research center in cooperation with Shanghai Jiaotong University, relying on the first-line scientific research of universities and enterprises Strength, we will work together to study the technology and soft topics of risk control in various aspects of AI ethics and legal compliance.

We have answered all questions about plank in the previous article. This article will be a specific guide for women to take advantage of social distancing and practice at home. The advantage of plank is that you can practice anytime, anywhere without taking up too much practice space or noisy dancing affecting others. At the same time, with the 5-minute series of exercises, with a total of 1 minute break below, you do not need to prepare any other exercise equipment except the floor mat. Each movement is done for 30 seconds, each set rests for 10 seconds. You note that during the exercise, always tighten the abdomen (inhale and compress the air into the abdomen), try to squeeze and squeeze the buttocks to keep the correct technique. Don’t forget to pick up your phone to go back and check your practice form to see if you got it right and need to fix it at the next session. Plank To plank within 30 seconds for beginners or weak abs, you need to take a deep breath, bring your breath down to the diaphragm and tighten. This will cause your abdomen to be compressed with air, thus keeping your back in a safe, firm position. You need to tighten both shoulders and bucket, this part can be raised a bit to feel the belly better. Besides, slightly rotate your knees and squeeze your buttocks so that the tailbone is slightly bent and your back will feel very comfortable even when the whole person is working. All of the above instructions will help your back and buttocks form a natural straight posture, without sagging as shown below. The hammock inadvertently puts all the pressure on the lower back without the abs receiving any force. Over time, if not corrected, it will be very painful in the lower back, but the abdomen will not shrink. Plank With Leg Lifts You put your elbows on the floor and perform the preparation position of the plank as usual. Then raise each of your hind legs in turn. If you find it too difficult, change the position to support your arms straight on the ground, but the back and abdomen should still be tight and tight. As you practice longer, you can increase the difficulty yourself by keeping your feet in the air for longer. Side Plank This move will mainly affect the intercostal muscle group, helping you strengthen the abdominal exercises and create an ant waist. You put your elbows perpendicular to the floor and raise your body so that your thighs, back and neck form a straight line. You can stand straight on the first exercise to reduce the weight. Do both sides. Plank With Shoulder Rotation You straighten your arms perpendicular to the floor, tighten your stomach to lift your body off the ground. Then slowly raise one hand in a circular motion or raise it forward and touch the other shoulder. This pose will force you to train the straight abs to help build muscle 11. Plank Dip Hips You do a plank against the elbows and then from the quads rotate the hips to the sides. This move works very well on the intercostal muscles and gives you a very beautiful waistline. Pay attention not to raise the hips and buttocks too high, it will reduce the force on the abdominal muscles. Spider-Man Planck Straighten your arms in the usual high plank position and then slowly contract your abs to pull your legs up so that your knees are as close to your hands as possible. Repeat on both sides. You should focus on quality instead of quantity. Slow down and feel your lower abs and intercostals work. As you get stronger and practice better, you can increase the difficulty by keeping your elbows perpendicular and performing. T Plank You prepare in a normal high plank position and then alternately tighten your stomach and rotate, while raising your arms high off the ground. When your hands are raised and your stomach is tight, keeping your back straight, your body will form a posture like the letter T. That’s the name of this movement. Hopefully these brief plank exercises in just 5 minutes a day will give you a new look at your body. Social distancing is the ideal time to exercise, so why not start today?

1. Mistakes with handmade bleaching products Handmade skin whitening products with natural ingredients are the perfect solution to overcome common skin problems such as hyperpigmentation, dark spots, acne or darkened skin caused by the sun. However, not everyone is successful with this method. Errors in the selection of ingredients and formulations can cause worrying problems for the skin. Here are some common mistakes that often happen. The tools are not clean and the ingredients are not fresh One of the common mistakes when making products at home is that the product is contaminated. This happens when the tools are dirty or the ingredients are not fresh. With skin bleaching products, contamination can cause serious problems. To fix this problem, you need to make sure all the tools and ingredients are washed. Once done, you should store the finished product in a glass container. Improper preparation With a skin whitening product recipe, you need to strictly adhere to the prescribed amount of each ingredient. Using too much or too little will distort the results and may cause unwanted consequences during use. Therefore, you need to carefully learn the recipe and prepare fully before making it. Do not test the product before use Although the ingredients of homemade skin bleaching products are all natural, that does not mean that there is no risk of skin irritation or allergies. With skin bleaching products, it is especially important to test the product before use. Test the product on a small area of ​​skin and test its reaction. If you are allergic to one or more of the ingredients, it will cause an itchy or red rash. By testing, you will avoid the dangers of irritation and allergies. It is recommended that you test the product on a small area of ​​skin on your arms, wrists and under your jaw and leave it on for 5 minutes. If no discomfort occurs, the product is safe to use. Ignore the symptoms A slight itchiness and heat sensation after using a bleaching product is harmless. This shows that the bleaching product is working effectively. However, if the burning sensation and heat make you extremely uncomfortable, it is a sign of concern. Intense and hot flashes indicate that bleach is damaging to your skin, possibly because they are too strong for your skin. When this occurs, you need to quickly remove them from the surface of the skin and stop using it. 2. Mistakes with commercial whitening products Skin bleaching fever has attracted special attention of women. Along with this craze came a wide range of commercial skin whitening products appearing on the market. A lot of people have opted for home whitening with these products. However, it only works when you really understand it. The following are common mistakes users make when using commercial whitening products at home. Not following the instructions properly To make whitening at home, users must follow the recipe, which details the ingredients and the amount of ingredients to combine. Following the correct formula is very important to ensure the desired effect. Using the wrong ingredients or insufficient quantities can affect the results and cause damage to the skin. Just like homemade bleaching products, the preparation of commercial products also requires strict adherence to the recipe. Lack of knowledge about ingredients Some ingredients in skin bleaching products are chemical. These substances slough off the top layer of skin and can affect the skin underneath. A lack of understanding of the ingredients can have extremely serious consequences. It can make allergies or other serious problems worse because their detergents are too strong for your skin. Using too many bleaching products This is a common mistake when bleaching your skin at home. Many people believe that they can speed up the bleaching process by using more than the prescribed or recommended amount. This is actually very dangerous. Prolonged use and abuse will overcome the skin’s tolerance, thereby causing long-term damage to the skin. Posts: Beautiful Beauty

“In the broadcast room, he introduced a beauty device, excited screams broke out, but I just watched with an outsider mentality. Then they asked a girl in the room to try the product. , the left side of her face looks a bit smaller than the right side. Admittedly at that moment I was ‘frozen’ because I was so surprised.” Shengxinte had heard about the lifting and firming effects of that product, but its price was not cheap. “When I was hesitating, the livestream room offered 24 offers, I thought the opportunity had come to me. Quick calculation in my head, I found it was a really good price, decided to buy immediately with one click” . Young Chinese people prefer home beauty devices such as face washes and lifting massage machines. Shengxinte is happy to have successfully purchased the item. However, when she told her friends about buying a beauty machine, they all said that it was not necessary because she was only 23 years old, did not have wrinkles and her skin was also healthy, no need to lift or tighten. “I think choosing to buy is also a psychological factor, but now that I have used the device for 6 months, I am satisfied. I see smaller pores and a clear jawline.” “Buy it on livestream for 4,492 yuan, about 1,000 yuan cheaper than usual, I think it’s a bargain,” said Xiaosheng (23 years old) praising her new face lift device. Like many other young people, she also started the “anti-aging path” early. According to the The Pape r, as beauty technology is more and more developed and popular, young Chinese are also becoming more willing to spend on beauty care. According to survey data of CBNData, 91.3% of people born after 1990 believe that cosmetic surgery is one of the anti-aging methods, they believe it much more than options like “care” skin care” or “exercise”. The market for anti-aging beauty devices for women has experienced a boom since 2020, especially with products priced at around 3,000 yuan growing strongly. Home beauty tools with technology are sought after and become a new hobby among young people. Regret when rushing to spend money Lili is a banker in Hangzhou. During a trip to Japan in 2016, she was led by a tour guide to an electronics center to buy a Hitachi face wash. “I am willing to spend a large amount of money to buy. The function of the machine was introduced as cleaning the skin, shrinking pores, but after a few days of use, I realized I was ‘paying IQ tax’. to use, i need to take a cotton pad and pour makeup remover on it, after washing the cotton pad will be yellow, which means the skin looks clean.In fact, just holding the cotton pad with your hand gives the results the same, similar”. Many people regret after buying expensive but ineffective beauty products. She says it feels cheated when there’s no visible effect in shrinking pores. After a few uses, she left the device idle. “It’s a waste of money to buy such an item when a cotton ball is equally effective.” A beauty blogger said she often looks at skin care products, buys them to try and review them on her channel. In 2014, to thin her face, she bought gold masks through Taobao Japan for 700-800 USD. After a few uses, she saw many people using gold bars for skin care mainly due to propaganda effects, the actual beauty results were not high. “I wouldn’t say they’re useless, but for me personally, it’s not very effective. The more I study how this product works, the more tasteless it becomes.” Seeing crow’s feet appear around his eyes when looking in the mirror, Li Zijun (Xiamen) suddenly realized the importance of taking care of his eyes. She immediately went online to search for products, initially intending to buy eye cream, eventually she was drawn to beauty devices. After consulting, she bought an eye massage roller for 1,500 yuan. The product is advertised to improve wrinkles around the eyes, puffiness and dark circles, and can also be used on the nose. After receiving the goods, Zijun was a bit disappointed because the material of the machine is plastic. Before use, she needs to apply cream around her eyes and the steps are quite troublesome. Having used it a few times, she did not notice any improvement. “I can’t blame the product because I have to persevere to be beautiful. But I’m the type of person who rushes, wants to see results immediately. Now I’m reselling this device for 500 yuan. I recommend everyone Consider, don’t be too hasty when you want to buy home beauty tools.”

The tunnel was dug underneath a housing complex in the Yongah Hill refugee center The tunnel with a depth of 3m underground was found on the morning of May 10. The tunnel was built in a few months. This image of the unfinished tunnel shows it as if it was hand-dug and just high enough for a person to crouch in. This is not the first time detention centers have discovered secret tunnels for detainees to escape. Nearly 20 years ago, 23 asylum seekers escaped by tunneling out of Villawood detention center on the outskirts of Sydney. In 2002, about 40 refugees escaped from the Woomera detention center during a protest. According to the Australian border force, Yongah Hill camp is holding about 315 people, of which 175 are foreign nationals whose visas have been canceled by the government and 140 asylum seekers. There are no women or children here. Immigrants to Australia currently have an average detention period of 627 days. Yongah Hill alone is a long-term prison, 73 people have been here for more than 5 years, especially some people have more than 9 years.

Invisalign clear braces Invisalign clear braces (made in the US) are a form of braces that do not use brackets, wires and traditional appliances to intervene with defects in teeth. Invisalign braces mainly use a set of transparent aligners that hug the teeth to straighten the teeth little by little to the right position on the jaw. The series of transparent trays is designed separately and unique for each customer, depending on the condition of the teeth, the doctor will create a series of braces with the corresponding route. Invisalign aligners are transparent and almost invisible when worn over teeth. Therefore, it can be said that this method basically overcomes the aesthetic limitations and difficulties in oral hygiene in traditional methods. Are your teeth crooked, chipped, sparse or crooked? Are you extremely shy when communicating, taking photos or simply communicating with friends, colleagues, partners? Braces can help you intervene in your teeth with many defects, a solution that is recommended by professional doctors if you want to have a beautiful, even teeth. But, the difficult thing is that you often communicate in front of a crowd, you do the job to often “show”, showing off your teeth, smile, face. So it seems that traditional braces with braces are not suitable for you. In this situation, Invisalign clear braces may be the right choice for you. Every day, you just need to actively wear the transparent tray as prescribed by the doctor for at least 20-22 hours/day, remove it when eating and cleaning your teeth. This method can help you effectively fix cases of mild or moderate misalignment of teeth. Effective cases of transparent braces Another important point for those of you who are intending to get braces with Invisalign transparent aligners is that you can see the change of teeth after braces through a dental scanner before starting treatment. This is different from traditional braces, you can only visualize the effect of changes in your teeth through the doctor’s estimate on the first day of the visit. In addition, Invisalign aligners are designed based on each customer’s tooth condition. And the Invisalign aligner set is individual to each person. Therefore, the number of braces for each person is different. For example, if your malocclusion is mild, a quantity of 20 trays may help you improve the problem. However, more difficult cases may require more aligners. If traditional braces methods require braces people to be very skillful, slow in chewing, cleaning their teeth with brackets every day, Invisalign requires braces people to actively wear the trays throughout the day. (average 20-22 hours/day). Price of Invisalign clear braces? Invisalign clear braces range from 100 to 120 million. This cost can be higher than traditional braces methods with brackets about 3-4 times. This cost difference mainly lies in the manufacturing stage of a separate set of transparent aligners and has many aesthetic advantages. Traditional metal braces use almost only one set of brackets and wires for the entire treatment process. Only change in some special cases such as ejection, or temporary removal… Meanwhile, Invisalign braces use a lot of aligners, at different times when teeth move differently, it is necessary to have corresponding aligners. In addition, Invisalign braces originate from the US, so dentists in Vietnam need to take data of the teeth that need braces, make a specific treatment plan and send the data to Invisalign company to make a similar set of braces. response. That’s why, you need to spend a certain amount of money to get Invisalign clear aligners to intervene specifically for your teeth. Prestigious and professional transparent braces address Currently, braces are quite popular, especially among young people, who need a set of straight teeth to conquer goals in work, life, or simply to smile – speak more confidently. Dentistry specializes in the field of braces, qualified doctors and facilities account for a small number. In the city area. In Ho Chi Minh City, Up Dental is a dentist specializing in braces with a team of well-trained doctors and facilities that ensure licensed operating conditions. Up Dental team only focuses on in-depth research on braces, updating modern and effective treatment methods to shorten orthodontic time, and at the same time bring good results to customers.

Located on the river right in the heart of Hai Duong city, Hai Duong province is a small hamlet of the people in the fishing boat village. One of the families who have lived here the longest is Mr and Mrs. Vu Thi To and Cao Van Vuong. This family has 9 people including 3 generations. To’s youngest son, before going to work abroad, participated in many swimming competitions for 9 years and won many excellent medals. Although the house is small, Mrs. To has a special place to display her son’s medal. Currently, on the houseboat, there are Mrs. To and her husband and the youngest son with 2 grandsons. Although it is a houseboat, but with the help of families on the shore, the house always has electricity and clean water. The daily livelihood of Mr and Mrs To as well as most of the people in the village is fishing. From dawn, Mrs. To wakes up to prepare tools and waits for her husband to pick up the boat. Like Mrs. To’s family, after returning from fishing, they often hold a market right on the front bank of the barrier dike wall. The markets usually start around 3pm every day. The people in the fishing village consider each other as family members, they are willing to share the work and the work of this house is also that of the other. When this family goes fishing at night and cannot return to take their children to school, another family will take the children to school. Children’s way to school is also very special. Many households do not make a bridge to the mainland but use another small boat to move. When the day’s work was basically completed, the men in the village rested, played chess to relax, and bonded more with the village. In the evening, the houseboat also lights up to prepare a full and warm family meal, mixed with the laughter of children.

Oh, a barber shop “can walk” – Photo: Mai Khanh Huong During the recent travel trip, I met again with a brilliant yellow mobile barber car parked on the beautiful coast of Quy Nhon. First time I saw a truck with a mobile haircut Barber style This is in Saigon, and it is amazing that one of these impressive barber cars have been traveling from Saigon around the country, even they have even come to cut hair for students at universities. study in Hanoi with super cheap price, only 2000 VND. Her long hair, short hair, but still want to cut it cool, please visit me! Photo: Mai Khanh Huong Because I was too curious, I got close to talk, so I got a lot of interesting stories from them. To ensure the safety and compliance of the vehicle’s criteria in traffic, all tools and personal belongings are arranged very firmly and neatly on a car. Thiết kế fantastic. Getting to do the work you love and going around is a wonderful thing for anyone. But in order for this mobile barber car to be parked on the beach or anywhere to work, the owner must obtain permission from the local government and ensure all the necessary standards for the car to be allowed. work. It may sound difficult, but it doesn’t matter when they are all so young, with lustful legs and heart full of enthusiasm. Comfortable and tidy! Photo: Mai Khanh Huong They regularly do programs “0d haircut” for people with difficult circumstances and cut hair for students with only 2K. This special mobile barber model has 6 cars, roaming around Saigon in very locations chill and one of them went as far as Quy Nhon. Bravely choose for yourself a real job kool Cool and free to fly, do you dare?

To use this tool, customers can access the website: https://uoctinhdiennang.evn.com.vn/, then enter some basic personal information such as full name, customer code, city area; type of house (apartment or private house), number of people living in family, … Input information needs to be accurate, in accordance with reality, to ensure that the tool can estimate power consumption with the best accuracy. Next, the customer will provide information about the quantity and type of household electrical appliances in use, including: Basic equipment (such as electric stove, refrigerator, lights …), consumer appliances. consume a lot of electricity (such as air conditioner, clothes dryer, oven …). Along with that, provide data on the frequency, level, and habits of using these devices. Interface of monthly power estimate tool Based on customer data provided, the tool will automatically estimate the amount of electricity consumed by each electrical equipment each month. In addition to estimating the amount of electricity consumption per month, the tool also has the device “consumes” the most electricity in each household in the month, helping customers adjust their electricity usage habits so that they are efficient and economical. The tool’s algorithm will automatically update and analyze the local temperature where the customer lives to calculate. The amount of electricity consumed in the household will have a difference between months and seasons in the year. This tool is designed with a friendly interface, making it easy for customers to use and experience. This information is very useful to customers using electricity, and also shows the great efforts of EVN in business and customer service, especially in making public, transparent and increasingly transparent. It is more convenient for customers to control their electricity consumption and household electricity bill, especially during the hot dry season. HA Warning of counterfeiting EVN brand name to scam unsecured loans

The tool will automatically estimate the amount of electricity consumed by each electrical device each month. (Photo: evn.com.vn) Vietnam Electricity Corporation ( EVN ) developed a tool to help households estimate their monthly electricity consumption based on their electricity usage habits and household electrical equipment characteristics. Accordingly, customers can access to use this tool at the website: Customers need to enter some basic personal information: full name, customer code, city area; type of house (apartment or private house), number of people living in family … Entering the background information as above should be accurate, according to reality, to ensure the tool can estimate the most accurate power consumption. Next, also on the website, customers will provide information about the quantity and type of household electrical appliances in use, including: Basic equipment (such as electric cookers, refrigerators, lights …) , equipment that consumes a lot of electricity (such as air conditioners, clothes dryers, ovens …). Along with that, provide data on the frequency, level, and habits of using these devices. Based on customer data provided, the tool will automatically estimate the amount of electricity consumed by each electrical equipment each month. This tool also shows the device that consumes the most electricity in each household in the month, helping customers to adjust their electricity usage habits effectively and economically. The tool’s algorithms also automatically update and analyze the temperature in the locality where the customer lives to calculate. Quantity electric used There may be differences in the difference between months and seasons of the year for a household electrical appliance. “Currently, this tool is being deployed to integrate into websites and customer care applications of the Power Corporations in the corporation,” added the representative of EVN./.

Introduction

LIII BitTorrent Client is an open source file sharing program that can download torrents to minimize the occupation of system resources.

LIII is very clean, very simple, no annoying ads and redundant background programs, simple and easy-to-use interface, and good performance.

In addition to standard functions, the LIII client also provides convenient download management, flexible settings, etc. It can open torrents from URLs or magnetic links, which does not require high system resources.

The project address is:

https://github.com/aliakseis/LIII

Simple to use

LIII provides an installation version and a green version, which can be used after downloading and installing, not much introduction. Briefly introduce the functions provided by LIII.

Xiaoqiu downloaded the green version, and after decompressing it, double-click LIII.exe to start the program:

Use URL to download, enter the download address in the Paste link box to automatically start the download task, and you can freely choose the file save location. As you can see, the download speed is still good:

The same is true for downloading torrent files, just click the “+” sign to select the torrent file.

Select the task being downloaded, right-click, you can pause, cancel, view details, and adjust priority:

Common settings, click the gear mark in the upper right corner to open the setting information and modify related content:

The most important thing is that this software also supports Chinese (in fact, even if it does not support, we can easily get started because it is really too simple), select simplified Chinese, apply, and the interface will become Chinese:

Friends who are annoyed by all kinds of fancy pages and advertisements, give it a try!

-EOF-

More excellent open source projects

Open source outpost

Daily sharing of popular, interesting and useful open source projects.Participate in maintaining a 100,000+star open source technology resource library, including: Python, Java, C/C++, Go, JS, CSS, Node.js, PHP, .NET, etc.

Get after follow

Reply ResourcesGet 100,000+ star open source resources

Share, like and watch

Support us to share

If you want to look for a treadmill with a beautiful, modern design but still have a soft and affordable price, this is the place you must definitely visit.

Excellent health training equipment

Nowadays, people often spend a lot of time on their own health as well as their families. Not only focusing more on diet, people also often spend time exercising in centers or outdoor parks to improve their health. But for busy people, not everyone has time to do so.

Treadmill is the best fitness support device

Therefore, many people aim for a better option than home exercise. And that is why the demand is to buy treadmill in-home sales have grown in popularity and are widely distributed in stores in recent years. Compared to many other devices, the treadmill is rated as the best exercise product, both highly effective and easy to use.

Treadmill is chosen so many people because they can affect many parts of the body at the same time instead of just focusing on a certain part. Besides, with this device, you can combine many different exercises at the same time, bringing total wellness, helping the practitioner stay in extremely good shape.

With its charm, there are many lines of treadmill available today. However, when it comes to the perfect product line that cannot be ignored, you should visit Gymnastics right away!

There are certain reasons to own a treadmill in the Fitness Equipment

With great demand from consumers, treadmill lines are becoming more diversified and popular. But when it comes to the product lines with young prices and extremely good quality, perhaps Exercise equipment is the name mentioned by many of you. Here are the outstanding reasons why treadmill lines here are so sought-after:

There are certain reasons to own a treadmill in the Fitness Equipment

Diverse models

At Gymnastics, from slim, compact, suitable for women to sturdy, strong and sporty products for men are also enough. Therefore, no matter what style you prefer, you will find a product that suits you when you go to the store.

Especially, each machine has an intelligent control panel, equipped with many features suitable for each product level. Accordingly, if you choose high-end models, they not only allow you to adjust the level but also can measure your body index during your workout.

The machine runs extremely smoothly and has good durability

Treadmill At Gymnastics, it’s easy to score points for every customer because of their performance and durability. Many people often think that products originating in China are only good and the quality is extremely bad. However, the products here have both of these factors, both beautiful and durable.

When directly experiencing the Chinese domestic treadmill line at the store, you will find the sound of the machine operating extremely smoothly. Therefore, whether you practice late at night or early in the morning, you do not need to worry about affecting other members’ activities in the house.

In addition, the treadmill at Gymnastics also surprised many people with its outstanding durability. Because it is made from stainless alloy and high-grade plastic, the weight of the machine is not too great but it can withstand the force well. Therefore, even people with “terrible” weight can also safely operate on the machine. If well maintained, the machine can be used for a long time.

Suitable for many families economic conditions

There are quite a few people who hesitate to buy treadmill at home because their price is too high. However, at the Gymnastics, you can find products that are reasonably priced but still guarantee the quality of use. The treadmill line with the lowest price in the store is only about 10 million VND, completely suitable for the mid-range financial of customers.

With the price segment ranging from 10 to 50 million, anyone can find and choose a good treadmill at the store.

Customers can immediately connect with Gymnastics at the address:

Website: https://dungcutheduc.vn/

Hanoi campus:

● Number 219 Dinh Cong, Hoang Mai District

● 0939 987 456

HCMC campus:

● Next to Metro Binh Phu, District 6 (Coming Soon)

● 0969 131 990