MGM and Amazon Is the takeover in danger of failing?

Status: 22.06.2021 10:18 p.m.

Actually, the mega-deal between the traditional MGM studio and the online giant Amazon was already dry. Now the takeover is to be checked again by the US Trade Commission FTC.

From Marcus Schuler, ARD studio Los Angeles

The Wall Street Journal reports that the new head of the FTC Trade Commission, Lina Khan, wants to take another closer look at the planned takeover of the renowned Hollywood studio by Amazon. The reason for this is an already existing competition procedure against Amazon, which the FTC has initiated.

The group actually wanted to take over the 97-year-old film studio from Jeff Bezos for the equivalent of 6.91 billion euros. This was intended to increase the Amazon Prime film library – Amazon’s streaming service – in order to be able to remain competitive with the video platforms of Netflix, Disney Plus and HBO Max. More than 4,000 productions are slumbering in the MGM archive – including all James Bond films. In addition, Amazon is increasingly producing its own content for its Prime video platform. In addition, the company has attracted attention with its aggressive purchasing policy in US sports rights. Among other things, it holds broadcasting rights to the US National Football League (NFL). Compared to other providers, however, their own library of entertainment goods such as series and feature films is relatively small.

In the worst case, no approval

The takeover has now suffered a setback. In the worst case scenario, it could not be approved. Only a few weeks ago, after consulting the Justice Department, the FTC reserved the right to examine the takeover more closely. Neither the US agency nor the online company wanted to comment on the process.

In the US, a great deal of competition has arisen for dominance in the streaming market. This market has so far been dominated by Netflix. The new head of the FTC, the 32-year-old Khan, caused a sensation five years ago with a legal article in the Yale Law Journal. In this she had described what she believed was anti-competitive behavior on the part of Amazon. She came to the conclusion that the current US competition laws are too weak to be able to put a constantly expanding company like Amazon in their place.

Less freedom for tech companies

In the past, Khan had advocated curbing large dominant companies time and again. This is one of the few overlaps shared by the two parties represented in Congress. Both Democrats and Republicans want to tighten the power of tech companies like Google, Facebook, Apple and Amazon.

Khan was appointed to office by US President Joe Biden a few days ago. She is expected to regulate the big tech companies in Silicon Valley and on the US West Coast more tightly

Online fashion retailer About You starts on the stock exchange

Status: 16.06.2021 3:14 p.m.

The online fashion retailer About You, an offshoot of the traditional mail order company Otto, has gone public. Business is doing brilliantly in the pandemic – more Internet retailers will follow. From Victor Gojdka, ARD stock exchange studio When a fashion retailer goes public, the traders on the trading floor also pay attention to the right thread. Blue suit, polished shoes – tie fits. You can start trading with the fashion retailer About You. Serhad Gündogan from Baader Bank announced the first price: 25.60 euros. A good start for the online fashion retailer who ships almost everything from jackets, pants, jeans to low shoes. It generated more than a billion in sales in the past fiscal year. With a very special target group, says financial expert Volker Brühl from the Center for Financial Studies: “Above all, very young people who are very internet-savvy and naturally use their smartphones to go shopping. And that is what sets About You apart from Zalando. ”

05/27/2021

Money for international growth

The IPO brought the company around 650 million euros into the cash register. And the company leaders already have ideas of what they want to do with this money, says stock exchange expert Brühl. “You currently have around one billion euros in sales. That is still comparatively little – and that is why you have to invest heavily in international expansion. In marketing too, of course, which also costs money.” Stock exchange expert Robert Halver from Baader Bank is also on the floor today. Baader Bank took care of the IPO behind the scenes – and Halver himself likes to order online: “I’m an avid clothes buyer on the Internet, so I hate going into stores.” It is true that not everything always fits when you buy clothes online. “But I prefer that to having to stand in a row. That’s the worst thing there is for me.”

March 16, 2021

More and more customers are shopping online

According to Halver, he personally did not suffer from Corona and the closure of the retail trade. And investors are also hoping for this sales boom with Corona. About You shares have now climbed to as much as 26.80 euros. And other online retailers such as Bike24 or the glasses mail order company Mr. Spex also want to go to the floor. A real boom in IPOs, says Halver. “The mood on the stock exchange is good.” And when the mood on the stock exchange is good, companies are inclined – if they were toying with the idea of ​​going public anyway – to take advantage of this good mood. “Who goes public when we have a crash? Nobody does that. But no one knows whether the online boom will continue after the corona easing. The boom in IPOs in Frankfurt: it harbors risks for investors.

Taken in Ningbo, Zhejiang Province in May 2021. With regard to Hanfu, what people discuss most nowadays is whether it looks good or not and whether it is actually not practical. First of all, let’s talk about whether it looks good or not. Personally, I think it’s pretty good. I have been to all parts of the country, and I have also seen various forms of Hanfu. Generally speaking, they are quite beautiful and gorgeous. As for practicality, there is indeed no convenience from modern clothing. However, it is not for you to wear Hanfu every day. It is quite necessary to wear it on important festivals. In fact, many ethnic groups in the world have kept their traditional costumes. For example, our neighbors Japan and South Korea, the Chinese culture that their ancients have learned, can be well preserved. Why can’t our orthodox Han people inherit it? Of course, in the past few years, both collectives and individuals have begun to actively promote Hanfu, so that people wearing Hanfu walking on the street will not be treated like monsters in the earlier years. The Xiangshan Film and Television City scenic spot located in Xinqiao Town, Xiangshan County, Ningbo City, Zhejiang Province, spares no effort in promoting traditional Chinese culture and Hanfu. No, during May 1st this year, the scenic spot also organized a large-scale Guzheng performance. A team of more than 200 people composed mainly of children played the most beautiful notes with traditional Chinese musical instruments. It attracted the attention of many tourists and was also aroused on the Internet. The heated discussion has allowed countless people to appreciate the beauty of Chinese traditional culture. Although many children are now learning Western musical instruments, traditional Chinese musical instruments such as Guzheng are also favored by parents. A guzheng, put on a Hanfu, flicked and buckled, that calm and relaxed look, really gives people a sense of immortality. At least I like this feeling, what do you think? In each event, the Xiangshan Film and Television City scenic spot will launch a large-scale parade, and its theme is mostly based on Han costumes. For example, this year’s float parade restored the magnificent royal outing scene in ancient China. Especially the princess dressed in Hanfu, that was the focus of the whole team. There were many tourists watching everywhere in the team. Both men and women were attracted by the luxurious costumes and beautiful appearance, and they took out their mobile phones to take pictures. In addition, the scenic area also has a preferential ticket policy for tourists wearing Hanfu, so you can often see tourists wearing Hanfu in the scenic area. In fact, Xiangshan Film and Television City has a city that spans five thousand years of China. When you walk in it in Hanfu, there is no sense of disobedience. It even feels like you have traveled to ancient times. It is more enjoyable when you play. During the May 1st holiday this year, this kid was the one who left the deepest impression on me in the scenic spot. He is about five to six years old, dressed in a well-fitting Hanfu, with a bamboo basket on his back, and looks like an ancient person. The only regret is that he wore a pair of modern shoes. It is estimated that because of his age, his parents were afraid that he would occasionally wrestle with ancient shoes. To say that this costume, one stop in the scenic spot of tens of thousands of people, is definitely the most beautiful boy in the crowd, and it is the focus wherever he goes. The adults gave it a thumbs up, and the children cast envy eyes when they saw it. In fact, I should like the boy’s parents even more. If he can dress up his children with traditional Chinese costumes with such care, he is definitely a faithful inheritor of Chinese culture. I also hope that more parents can let their children inherit the traditional culture.

The jockeys competed on the opening day of the Fansipan horse race with the theme of Horseshoe on the Clouds in June 2019. (Photo: Quoc Khanh/VNA) Not a commercial, not a professional race, the Horse Racing Festival in Bac Ha is a race of farmers and racehorses are also pack horses. On May 31, the Ministry of Culture, Sports and Tourism gave Bac Ha horse racing festival (Bac Ha district, Lao Cai province) on the list of National Intangible Cultural Heritage. This is considered a great opportunity for Lao Cai province to preserve the unique cultural features in the Northwest highlands. For those who have been born and raised in the “white plateau” land of Bac Ha, Lao Cai, it seems that the daily “sweeping piles… thumping” sounds of the horse-drawn carriages beat on the winding hill roads. , especially at night in the morning, in the afternoon sun or cool afternoon, has been deeply ingrained in the subconscious. The familiar sound of horse hooves also reminds the children of Bac Ha who have been away from home for a long time to be impressed by the traditional horse racing tournament that has existed for hundreds of years in this locality. In the sunny summer days when the hillsides of the Bac Ha highland are full of red plums, it is also the time when the pack horses, the “barefoot knights” temporarily put aside their daily farming work, eagerly preparing to participate in the traditional horse racing tournament – a sports tournament imbued with the traditional cultural beauty of the highland ethnic groups in Lao Cai. In the highland districts Lao Cai The horse is both a close friend and an important daily means of transportation. Every day, in the mornings that have not yet cleared the dew, even though it is still cold, horses still work hard to help the Mong family carry farming tools, fertilizers, and seeds to the fields. In the evening, when the sun shines through the western mountains, it is also the time when horses patiently carry the harvested products from the fields to home. Upland mountain roads are steep and winding, rocky mountains are bumpy, only a horse – a close friend, can help the Mong people sow corn and rice grains on the top of the mountain, and the slopes are precarious. Horse is a friend in everyday life but also a sacred animal in the religious life of the Mong people. The horse is the only thing that transforms into a stretcher to bring the dead to eternity. Only the horse has enough mystical power to carry the Hmong shaman to the heavens, the earth, and the rivers and seas to find the souls of the sick and heal the Hmong. According to Ms. Chu Thi Duong, Vice Chairwoman of Bac Ha District People’s Committee, maintaining the Bac Ha Traditional Horse Racing Tournament is one of the local efforts to honor the fine cultural values ​​of ethnic minorities. Bac Ha highland in general and praised the unique and emotional attachment between upland people and animals that are extremely attached and familiar in their daily life and spiritual life. Click to see standard size. According to history, the Bac Ha horse race is usually held in the spring on a regional scale. In 1975, Bac Ha held a parade with over 200 horses going around the central area to celebrate the liberation of the South and reunification of the country. In the spring of 1980, Bac Ha District Team (Military Command) organized a horse race, shooting to choose good horsemen and gunners to join the militia and transport food by road. After that, Bac Ha did not organize another tournament. In 2007, the Bac Ha traditional horse racing tournament was officially restored. Since then, the award has become an annual festival of Bac Ha district, held once a year, meeting the needs of people to enjoy the cultural and spiritual life, contributing to the preservation and promotion of cultural and sports traditions of ethnic minorities in Bac Ha; promote the image of people, travel Bac Ha to traveler at home and abroad, becoming a highlight to attract tourists to Bac Ha. The previous Bac Ha horse racing festival took place around fields and hills, and ended up in a field in the center of town. When nearly reaching the finish line, the horsemen quickly jumped to the ground, pulled the flintlock on their shoulders and aimed at the target, fired 5 shots, then snatched the red ball, jumped on the horse and returned to the starting point. Whoever is both fast and hits the target the most is the winner. Today, the horse race in Bac Ha is no longer a shooting competition, the jockeys also have a separate arena, the race is organized and more attractive to viewers. Not a commercial, not a professional race, horse racing in Bac Ha is a race of farmers and racehorses are pack horses. In particular, horse racing in Bac Ha is “carpentry racing,” where jockeys ride on horseback without a saddle, without pedals, but only with a belt to tie the horse, two iron hooks tied to the ropes on either side of the jaw to control. In the process of participating in the competition, looking at the jockeys crouching on the backs of the “strong horses” are galloping to see the difficulty and courage of the horsemen on the track. Mr. Vang Van Huynh, a jockey who has won 2 consecutive championships (in 2012 and 2013), shared that when competing, he also needs to observe the opponent’s horse to control the horse, and at the same time, keep a distance to avoid the horse jostling. Collisions can cause accidents: “Sit firmly on your back to control the horse when running. When cornering, pull the reins and slow down to avoid falling. When the road is straight, release the reins and spur the horse to run at full speed. force.” Every year, the Bac Ha traditional horse racing tournament attracts a lot of domestic and foreign tourists to attend. The audience experienced all kinds of emotions: holding their breath when a horse ran too far out of the yard, running towards the barrier; Get your heart racing when a jockey falls off his horse on the track or burst with joy when the horses race past their opponents spectacularly. Mr. Sung Seo Using (Su Man Khang village, Ta Van Chu commune, Bac Ha district) with a long history of raising famous horses in Bac Ha said: “A good horse for racing must be a male horse with a tall body, long hooves, straight, smooth hair, fast sharp eyes, wide chest, slim belly, long and even running steps.Choose a horse to go racing, the legs must be straight, the hooves are thick… if the toenails protrude like a duck’s foot, the horse runs poorly.” On the racetracks of the Bac Ha Traditional Horse Race, the impression left on visitors is always the overflowing excitement and admiration for the brave and simple local ethnic boys, along with the Powerful racing horses bring to the audience attractive performances and hot competitions. Those are the unforgettable experiences in the hearts of every visitor when once coming to the Bac Ha plateau.

With the desire to create clean and delicious products, to meet the increasing demands of consumers, Vinh Thinh commune has transformed the crop structure, planned specialized farming areas, and expanded the area of ​​female sticky rice cultivation. areca nut in the direction of concentration and large-scale, with a total area of ​​more than 200 hectares, of which 50 hectares are produced according to VietGAP standards. Output reaches 4.5-5 tons/ha. In 2020, Loc Thinh glutinous rice products are certified by Thanh Hoa Provincial People’s Committee as a 4-star provincial OCOP product… Products are sold at reputable supermarkets and e-commerce platforms.

Bac Ha horse racing festival In addition to the fresh climate and beautiful natural landscape, Bac Ha is also a land with many famous monuments, such as Hoang A Tuong Palace, Bac Ha temple, Trung Do temple, Thien Long cave. Along with that, the villages still preserve the unique cultural features of ethnic groups such as Ta Van Chu, Ta Van Chu commune; Trung Do village, Bao Nhai commune, Ban Pho village, Ban Pho commune… Especially, Bac Ha cultural market attracts a lot of domestic and foreign tourists to visit and shop. Bac Ha is also known by tourists near and far for its unique festivals, especially the nearly 100-year-old traditional horse racing festival, which takes place in June every year. According to the Department of Culture, Sports and Tourism of Lao Cai, in 1975, in Bac Ha held a parade with over 200 horses going around the central area to celebrate the liberation of the South and reunification of the country. In the spring of 1980, Bac Ha District Team (Military Command) organized a horse race, shooting to choose good horsemen and gunners to join the militia and transport food by road. After that, Bac Ha did not organize another tournament. In 2007, the Bac Ha traditional horse racing tournament was officially restored. Since then, the award has become an annual festival of Bac Ha district, held once a year, meeting the needs of people to enjoy the cultural and spiritual life, contributing to the preservation and promotion of cultural and sports traditions of ethnic minorities in Bac Ha; promoting the image of people and tourism in Bac Ha to domestic and foreign tourists, becoming a highlight to attract tourists to Bac Ha. In the past, horse racing took place around fields and hills and the finish line was in the center of town. When nearly reaching the finish line, the horsemen quickly jumped to the ground, pulled the flintlock on their shoulders and aimed at the target, fired 5 shots, then snatched the red ball, jumped on the horse and returned to the starting point. Whoever is both fast and hits the target the most is the winner. Today, the horse race in Bac Ha is no longer a shooting competition, the jockeys also have a separate arena, the race is organized and more attractive to viewers. Not a commercial, not a professional race, horse racing in Bac Ha is a race of farmers (jockeys) and racehorses are pack horses. A special feature of horse racing in Bac Ha is the carpentry race, where the jockeys ride on horseback without a saddle, without pedals to hold their feet, but only with a horse belt, two iron hooks tied to the ropes on either side of the jaw to control. With the courage, skillful horse control and endurance of both the rider and the fighting horse, the race took place fiercely, thrillingly, and attractively from qualifying to the final. With that distinction, the Bac Ha horse race is always expected and becomes a unique cultural feature of the ethnic minorities here. Ms. Chu Thi Duong, Vice Chairman of Bac Ha District People’s Committee – said that maintaining the Bac Ha traditional horse race is one of the local efforts to honor the good cultural values ​​of the people. Bac Ha highland minority in general and praised the unique and emotional attachment between upland people and animals that are extremely attached and familiar in their daily life and spiritual life. Bac Ha is a land that also contains many unique cultural values After becoming a national heritage, many culture and tourism experts believe that the Bac Ha horse racing tournament will enrich the culture of this land, especially improve tourism attraction with tourists. become a lever for tourism development in the coming time. Because of the fact, despite possessing abundant tourism resources, Bac Ha tourism still has not developed commensurately, tourist growth is low due to the lack of unique products, tourism facilities have not been invested in the same way. the set; the system of hotels and new houses is only on a small scale and still lacks high-quality facilities; tourism human resources have not met the requirements; the advertising, promotion, investment attraction to develop tourism products and services is not effective; ability to connect with Sa Pa, Lao Cai city, Si Ma Cai, Xin Man (Ha Giang) in coordinating tourists is still limited… Recognizing the difficulties in tourism development, and determined to create breakthroughs for Bac Ha’s green economy, according to the tourism development planning of Bac Ha district up to 2020, with a vision to 2030, Bac Ha will focus on multi-faceted development. To form tourism product lines (types of tourism) such as: cultural tourism, eco-tourism – community, sightseeing tourism, historical sites, festivals to meet the needs of discovery and experience. of visitors; Promote promotion through special publications, Internet system, social network; To promote the attraction of investment in the district’s tourism technical facilities, in which to give priority to the construction of 3-star or higher-class hotels in townships, and to develop community-based tourism; Building and upgrading routes connecting tourist attractions; Focus on training tourism human resources towards perfecting basic skills according to Vietnam Tourism Professional Standards; Strengthen the ability to connect, coordinate and transfer guests with localities in the province and Ha Giang province.

Leaving a stable job, Ms. Trang Sula traveled to find the quintessence of traditional cuisine to promote to Hanoi’s diners. Many people regretted when she left her leisurely office job to travel around caves and alleys to learn about the typical dishes of each region and bring them back to Hanoi. But for Ms. Trang Sula, it is her passion, the job that makes her most excited and happy. The diverse climate and terrain help Vietnam have a rich traditional cuisine. However, to promote these dishes to people at home and abroad is not an easy task. Ms. Trang Sula has traveled everywhere, searching and choosing the most delicious and attractive dishes in all parts of the country to bring back to Hanoi. Passion for traditional cuisine is the motivation for Ms. Trang Sula to keep the soul of the rustic dishes of the three regions of the country. She confided: “I have a special love for regional specialties. But love alone is not enough. I have to let people know about those specialties. I have to let people see that my country is rich. So yes, I went everywhere and brought all the specialties and quintessential dishes back to Hanoi for everyone to enjoy.” Saigon vermicelli is transferred directly by plane from Ho Chi Minh City to Hanoi to serve diners She shared that many customers favorably call her “the queen of banh gio” because of the “miracle” she has created with the delicious, rustic cake of the Northern Delta. Every day, she sells more than 1000 gio cakes to customers. Through her meticulousness and determination, she creates something special and interesting. For example, vermicelli and banh chung in Saigon are very difficult to bring out of Ho Chi Minh City, but she managed to bring them to Hanoi. Now, diners can enjoy authentic Saigon food right in the heart of Hanoi. Ms. Trang Sula has crossed thousands of kilometers of Saigon’s soup cake to contribute to the richness of Ha Thanh cuisine Many people have become loyal customers of Ms. Trang Sula. Diners will have a “food tour” throughout the three regions thanks to her ingenuity and passion for traditional cuisine. Interestingly, the dishes provided by Ms. Trang Sula still retain their native flavor. Diners can feel the rustic, rustic but delicate from those traditional dishes. Keeping the typical, pure and “primitive” flavors of the dish when brought from distant lands to Ha Thanh is not an easy task. It requires careful, meticulous, thorough and elaborate use. Above all, her love and passion for the quintessence of Vietnamese cuisine has helped Trang Sula achieve that “unthinkable”. You will be surprised and delighted to enjoy food from far away HCMC in its original style and taste. Ms. Trang Sula shared that she is cherishing many bigger plans and ambitions with traditional cuisine, continuing to spread her love for traditional Vietnamese cuisine.

Buon Ma Thuot is also the source of Vietnamese coffee beans, the economic nucleus of the Central Highlands. After 46 years of construction and development, Buon Ma Thuot gradually becomes the central urban area of ​​the Central Highlands, both vibrant, youthful, modern, and deeply rooted in history and traditional culture. Shop of gratitude – city of sincerity Buon AKô Dhong, Tan Loi ward, Buon Ma Thuot city, in the days approaching the 46th anniversary of Buon Ma Thuot’s liberation, became more and more bustling. Outside, cars carrying tourists parked in a long line. Inside is wood, is bamboo, is filled with cement; is the sound of human voices, machine noises under construction. Dozens of traditional Ede houses on stilts are being erected, interspersed with mossy ones surrounded by green tea fences, multi-colored hibiscus flowers, walled bushes and mausoleums. purple flowers are in bloom. The nearly three-acre plot of land belonging to the Ancient Elder of the village Ama H’Rin, the founder of AKo Dhong village, is probably the busiest construction site. The thorny bamboos from the Buon Don forest, almost as big as a thigh, were piled up next to the fence. Large bundles of le, a type of bamboo as small as the handle of a hoe, are filled in a floating tank with a tarpaulin. Ama Jenni, the youngest son-in-law of the late village elder Ama H’Rin, with the muscular body of a descendant of Dam San, was sweating profusely with a group of workers who built large cedarwood pillars that one person hugged, forming columns on stilts . He said, on this mold, an architectural complex, mainly the traditional Ede, is being restored, with a system of valuable wooden columns such as katchi and incense; wooden floors covered with bamboo and bamboo walls, just like the houses that Ama H’Rin built more than 60 years ago. Seeing customers admiring the scale and curious about the purpose, Ama Jenni calmly: “Nothing, Ako Dhong is a rich merchant”! He also revealed that this is not a tourist area, nor a big family’s house, but built according to the wishes of ADuon H’Riu – the wife of the late village elder Ama H’Rin, in memory of the person who had openly give birth and shape the identity of the merchant. “The Ede people don’t like to be too calculating economically. If you feel you need to do it, do it. To let their children and grandchildren see how their forefathers have devoted themselves.” AKô Dhong, in Ede language means “watershed”, because it was established at the upstream of 6 streams: Ea Giang, Ea Dung, Ea Ding, Ea Pii, Thun M’nung and Ea Nuol. The source of water flows all year round and the green watershed strip of 4 seasons, the long houses built and embellished for 3 generations, along with rich traditional culture, has now become the tourist center of Buon Ma Thuot. . Investors in the province, outside the province, have invested here in modern restaurants and hotels, while the children of the Ede people have risen up with their beautiful, deep and sincere qualities. Like Ms. Hlen Niê, from “fairy house”, “fairy garden” left by her parents, she built Arul coffee shop which is also full of “fairy tales”, famous throughout the coffee capital of Ban Me. , is found by many tourists near and far. Although affirming economic benefits from Arul Coffee, for H’Len Niê, Ede culture is even more important. “Culture itself is a beauty, a separate thing, nothing can be exchanged. If you open a shop with only the goal of making money, you will lose culture in return.” Less than a howl from Arul Coffee, Mrs. H’Kjap Niê has also built Ako Ea tourist area, with thousands of square meters of community space, many souvenir stalls, and many accommodation rooms built of natural materials. Nature… All filled with flowers, green forest, coffee aroma, murmuring stream, T’rung guitar and throbbing gongs. Only 3 years of operation, but A Ko Ea has become an ecological and cultural address for families in Buon Ma Thuot to come every weekend, a familiar address for many delegations from other provinces. . Celebrating the 46th anniversary of national reunification, Ms. H’Kjap Niê quietly added to the bookshelf in each room a set of Vietnamese history books and accelerated preparations for the three-region culinary festival, right on the 30th. 4/4 and 1/5. “After 46 years of reunification, Dak Lak has 46-47 ethnic brothers residing together. Therefore, I want people to come here to see the history, see the tradition; experience natural living and see the beautiful customs of the Ede. Particularly on big holidays, there are always suitable activities for a large community to gather and share,” said Ms. H’Kjap. Green city – fragrant city Buon Ma Thuot with a bright future, a central city in the Central Highlands. Mr. Nguyen Van Toan is a photographer with nearly 30 years of seniority at Buon Ma Thuot Junction, so he witnessed every small change of the city. According to Mr. Toan, in recent years, Buon Ma Thuot has urbanized very quickly, causing many people to worry that architectural works will overwhelm nature. But the reality is the opposite, the more urbanized, the greener, cleaner and more beautiful Buon Ma Thuot is. “In the past, around this Junction 6 were full of small buildings, pressed close to the road, causing a feeling of narrowness. Then the city rebuilt with buildings from 6 to 18 floors, but deep inside, so the street is very spacious. The ground floor buildings in the Cultural Center campus were demolished by the province, so there is more space. In general, Buon Ma Thuot Junction has very beautiful architecture, very large space, lots of green trees, very beautiful. Guests like to take souvenir photos in this area,” said Mr. Nguyen Van Toan. Along the streets of Buon Ma Thuot, an impressive highlight for locals and visitors is the populations of trees and flowers. The temporary markets, the wasteland corners of the inner city of Buon Ma Thuot, have all been renovated into flower gardens. The fully functional Analog TV tower was dismantled by the province, built into a square with a lot of sports equipment, for the masses to freely roam and exercise. Often taking her young daughter for a walk every afternoon, Ms. Tran Thi Yen, Tu An ward, Buon Ma Thuot city feels satisfied: “The city is full of green parks; The air here is clean and safe. I really enjoy living here.” Despite being a young city, rising from the remnants of war and the red dust of the sky, in a short time, Buon Ma Thuot has reached its sophistication in development. If a house is built high, it must be deep to avoid confinement; Every street corner, every flowerbed, park, square shows the philosophy of green development, towards community benefits. And right in the center, an empty street where drug problems were difficult to handle before, has been radically changed when it was built into a land of knowledge and fragrance. Buon Ma Thuot Coffee and Book Street, after 4 years of construction, has become an interesting meeting place for businessmen; where the writers and poets of Dak Lak organize the launch of new books, where tourists and the public inside and outside the province relax and settle down. According to Mr. Hoang Danh Huu, Director of Miss Ede Coffee Company, a member of the Coffee Book Street, this place is now almost an “exchange floor”, a place to organize meetings and promote many people. Commercial transactions were rekindled, many investment cooperations formed and many startup ideas were implemented. “The government has an open policy for businesses to help spread the reading culture, local culture and coffee culture. That is a success,” said Mr. Huu. Bright future “Brilliant” is not an exaggeration of the future of Buon Ma Thuot. That future is not only reflected in issued policies, such as the Politburo’s Conclusion No. 60 in 2009 on building Buon Ma Thuot into a central urban area in the Central Highlands; Conclusion No. 67 of 2019 on economic and social development of Buon Ma Thuot or in the idea of ​​​​Buon Ma Thuot-Nha Trang Expressway. The future of the city is reflected in what has been and is being built: Ea Tam Lake in the city center and East-West Boulevard, connecting Buon Ma Thuot Airport with the city center. In particular, Lake Ea Tam under construction, 35 hectares wide, one and a half times larger than Xuan Huong Da Lat Lake, will “paint dragons and eyes” for the highland city, a great highlight for prosperous feng shui, bringing vitality. for dozens of new urban clusters. East-West Boulevard not only shortens the distance from the center to the harbour, but also helps Buon Ma Thuot show off its rich beauty. 8km of the boulevard, in turn, leads people through one of the oldest precious timber forests in Vietnam, with varieties of Christmas, teak, star, planted in the 194x; through the fragrant rice fields of the Muong, Thai, and Tay people opened and cultivated; through immense coffee and durian gardens, through the largest general hospital in the Central Highlands… Mr. Vu Van Hung, Chairman of the People’s Committee of Buon Ma Thuot City. Mr. Vu Van Hung, Chairman of the City People’s Committee said, Buon Ma Thuot was developed with the orientation of Ecology-Identity-Intelligence and has internal resources to build the city to reach the expected stature. “Buon Ma Thuot is the coffee capital of the country and also a major coffee address in the world. There are research institutes on agro-forestry, hygiene and epidemiology; There is a university in the national key group, which is the center of plant varieties of the Central and Central Highlands” – Mr. Vu Van Hung confidently From the economic aspect, Mr. Vu Van Hung affirmed, along with the key projects of the state that have been surveyed and invested, many investors, enterprises and large corporations have followed each other. to Buon Ma Thuot. Dozens of large and small projects, with a total cost of hundreds of thousands of billion VND proposed by private investors, help Buon Ma Thuot to raise its wings and become a radiant city in the middle of the Central Highlands. ./.

At the same time, this is also an opportunity for beauties from all over the world to promote national culture through national costumes full of meaning and traditional values. The costume “Ken Em” was chosen by Khanh Van to perform at Miss Universe. As previously teased, the outfit Khanh Van brought to Miss Universe this year is named “Ken Em”, a design by author Khoa Lo. The outfit is meant to honor Vietnam’s silk weaving. The outfit is designed with the main white tone, light material, combined with the technique of marcame … this helps the representative of Vietnam not only have flexible steps but also skillfully show the Graceful, elegant traditional woman. With a sharp aura, the beauty Khanh Van has scored a great deal in the eyes of the public as well as international friends through this traditional costume. Khanh Van confidently performed “Ken Em” on the stage of Miss Universe. Miss Universe is one of the largest international beauty pageants in the world held every year. The competition was started in 1952 by the clothing company Pacific Mills in California. Along with the contests of Miss World (Miss World), Miss International (Miss International) and Miss Earth (Miss Earth), Miss Universe (Miss Universe) is one of the annual beauty pageants. largest in the world, collectively known as the Four Great Miss After side activities such as trying on the opening costume, filming a video, taking a promotional photo… Khanh Van will join the contestants in the practice phase to prepare for important contest nights: National Costume (7 am 14:00 pm). May 5, Vietnam time), Semi-final (6 am 15/5, Vietnam time), Final (7 am 17/5, Vietnam time). The 69th Miss Universe pageant will take place in the US from May 6 to 16, 2021 (US time). The audience can vote for Khanh Van to enter the Top 21 directly by voting through the Miss Universe application, the voting portal has been opened and will be closed until the end of May 15, 2021 (US time). The National Costume contest will open the voting portal from May 13, 2021 to the end of May 15, 2021 (US time).

The profession of making haphazard gear in Xuan Lap commune (Tho Xuan). Referring to the “craft land” Tho Xuan, the traditional profession of making haphazard gears in Trung Lap village, Xuan Lap commune cannot help but mention it. According to local people, in the past, this kind of cake was only made on the full moon day, the death anniversary, the Lunar New Year; However, up to now, harrowing gear is made all year round to serve the needs of consumers and has become a traditional profession that brings stable income for local people. Visiting Do Viet Chung’s family’s haphazard leaf gear making facility, we witnessed the enthusiastic working atmosphere of bakers. The hands of cleverly mixing flour and leaf folding seem simple, but it requires meticulousness in each stage and the secret to create delicious cakes. Mr. Chung said: The rice used to make the cake is a grainy, shiny, fragrant 13/2 rice cultivated by the people of Xuan Lap commune, then soaked in cold water for 2-3 hours and then ground into powdered water. so that the dough is soft and smooth. Next, draining the dough is very important because it requires workers to know how to mix the amount of water in the flour and the amount of salt just right. After mixing the water, go to the kitchen to let the fire burn down, the workers must always stir, so that the dough does not clump, so on until the dough is flexible enough. The leaves for wrapping the haphazard gear are usually fresh banana leaves, neither too young nor too old; Cut banana leaves, wash them, poke all the spine, heat to increase the flexibility of the leaves, cut each leaf to wrap a cake, then wipe clean. The filling consists of minced lean pork shoulder mixed with dried onions, carpentry and seasoning with spices such as pepper, moderate white salt, then sautéed to make the kernel rich and delicious. After completing the preparation stages, the cake will be wrapped. Add a sufficient amount of flour to the banana leaf and place the cake in the middle. Spreading along banana leaves and rolled up, turning the cake gently to make the cake evenly round … Currently, Mr. Chung’s family business sells more than 20,000 cakes per month, earning more than 40 million VND / month . It is known that Xuan Lap commune currently has 240 households producing and trading in harrowing gear; each year supply to the market about 12 million cakes, turnover more than 20 billion / year; create jobs for more than 300 workers, with an average income from 3 to 3.5 million / person / month. Recently, Xuan Lap coarse gear product has been certified by the Chairman of the Provincial People’s Committee at provincial level 3. In addition to the profession of making harrows, the commune maintains and develops the traditional carpentry profession with products with diverse models; People have boldly invested in scientific and technical applications, purchased modern machines for production and the whole commune has about 50 households participating in production, with turnover from 30 to 50 billion VND / year. A representative of the commune People’s Committee said: In order to sustainably develop traditional occupations, in the coming time, the commune will actively support people to expand and develop in scale and application of scientific and technical advances. into production in order to increase the value of the product to meet the increasingly high demand of the market. To attach importance to activities of supporting vocational training, vocational transmission, skill improvement and job development, which are linked between vocational training institutions and enterprises; vocational training and vocational training establishments; invite specialists in vocational training, vocational training, skills improvement and new job development. Besides, encourage the establishment of cooperatives and cooperative groups in craft villages; mobilize capital sources to promote the application of technical advances and mechanization of a number of production stages; continue preserving and developing occupations that are active and capable of developing; research to introduce a number of new professions and products with advantages in raw materials and consumption markets.

Hoi An Oi Villa is a tourist villa with 7 different bedrooms: 4 double rooms, 1 family room, 1 room with two single beds, 1 dorm room with four beds. The building has living room space, dining room, kitchen and swimming pool. All rooms and common living space fully exploit river view and wind. Design requirement is that the villa must have the atmosphere and spirit of the space of Hoi An but still modern, contemporary … Hoi An Oi Villa is developed from the structure of the tube house of Hoi An ancient town: the front house, the toilet and the back house. The villa is composed of 3 main blocks combined with auxiliary blocks. The main block corresponds to the sleeping space, the sub-block corresponds to the toilet and the common area; creating rhythmic street facade and harmony with the whole landscape. Right from the entrance, Hoi An Oi Villa exudes the spirit of ancient house architecture. The ground floor of the villa is arranged into two areas: public space and residential space, which are connected by the auxiliary hall space and the staircase. In the public space, the living room, the dining room and the kitchen are connected and directly connected to the swimming pool arranged along the house. The living space is the family room arranged at the end of the land, separate from the public area, at the same time being extended to the back of the large porch. On the 1st and 2nd floors, each floor has 3 rooms, the rooms are separated by a toilet area and a common living space to increase privacy, especially in terms of sound. The eaves used in the balconies of Hoi An Oi create a familiar image in traditional Vietnamese houses, while minimizing the sun and rain falling on the balcony. The downstream door system is applied from traditional Hoi An housing architecture. The image of a familiar little gate often seen in Hoi An is used in the project, creating a familiar and close approach. The door system “Upper but low to low” – a feature of the traditional architecture of Hoi An was designed. The bars can be fully closed, adjusting ventilation and privacy for the building. The biggest advantage in Hoi An Oi Villa is that all rooms are exploited overlooking the romantic Hoai River. The rooms are designed with lots of windows and large sliding door systems, making the space always bright and extremely comfortable. The unique and colorful frescoes make the lobby space glow. Curved arches in the interior space developed from the curves of the lanterns create a harmonious and impressive look. The house’s tactics are contrast but still harmonious. It is the contrast between the white – black colors of the space and the interior, between the modern and traditional look of the line and architectural space. The golden light of Hoi An lanterns makes the space cozy and prominent, reminiscent of the full moon nights of the old town. When the old town lights up, the space inside Hoi An Oi Villa is even more cozy and sparkling. Hoi An Oi Villa is really a place to experience and enjoy, or in the words of the group of architects, Hoi An Oi Villa is the appreciation of traditional values ​​while still blowing a new breeze in accordance with contemporary architecture. Project name: Hoi An Oi Villa Location: 280 Nguyen Tri Phuong, Cam Nam Ward, Hoi An City, Quang Nam Province. Land area: 280m2 Construction area: 140m2 Design: 2018 Construction: 2020 Design unit: 6717 studios Principal architect: Architect. Le Viet Hoi Associates: Nguyen Van Quy, Nguyen Duy An, Dang Thanh Bao, Do Van Tien. Structure: Nguyen Ngoc Thien Photo: Hiroyuki Oki

Fish brought back is incubated with salt, sun dried. (Photo: Bich Ha-Thu Hoai / Vietnam +) Sa Chau village, Giao Chau commune, Giao Thuy district, Nam Dinh in the past is famous for its craft fish sauce traditional crafts. Not yet at the village gate, the smell of fishes rising and fragrant, jars and bottles of honey-colored fish sauce excite anyone passing by. The profession of making fish sauce in Giao Chau has been around for hundreds of years, originating Sa Chau village , the Catholic village of Sa Chau. Because the production is 100% by hand, the processing stage is extremely meticulous. The ingredients used are mainly scallop fish, pompano, and juvenile shrimp, which are still fresh, not chilled, not crushed, and must choose the time when the fish are the most fatty to process. People here divide the weather into two seasons, the dry season and the rainy season. The dry season is the production season, the middle time of the year, while the beginning and the end of the year rains a lot, they spend time to sell. Salt seeds are also selected meticulously, meticulously, the salt purchased in the last season of April to the end of May, the salt leaves any seeds into that grain, the white shade. In particular, salt needs to be in storage for more than a year before it can be used to get rid of its acrid taste. The recipe for making handmade sauce here is also more elaborate than in many other places. On average, each fish nest is marinated with 1.2-1.3kg of salt for six consecutive months to crush the fish completely, then pass the bamboo basket lined with cloth to squeeze out pure fish sauce. One stage in the process of making Sa Chau fish sauce. (Photo: Bich Ha-Thu Hoai / Vietnam +) Fish sauce is poured into thin aluminum plates, continued to be exposed to the sun so that white salt streaks float on the water surface. The fish sauce spread throughout the yard, sunlight shines through, the scent faintly. But because fish sauce cannot be sticky with water, people must cover it up carefully every day. The job of making fish sauce looks leisurely, but it is actually extremely hard. As long as the batch of marinated fish is not delicious, or to get caught in a rain, it will be considered as the effort of marinating the fish for months. Ms. Mai Thi Ty, a longtime fish sauce maker in the village, shared: “In the old days, when the elderly were hungry, the elderly made the fish sauce very salty, now we eat less salt, it is more difficult to preserve but the quality is still fragrant The traditional fish sauce in Sa Chau is only dried in the sun, not cooked, allowing the sun to slowly absorb the taste of heaven and earth. But making fish sauce is also very precarious, the fish cannot meet our needs, sometimes the fish is delicious but not sure to dry, or many families take the same batch of fish but have a good home. Partly fish, but also in the hands of people meticulously. Fish sauce each house has its own secret, not making superficiality, will reduce the prestige of the whole village. ” Currently, Sa Chau fish sauce is famous and supplied to many provinces across the country such as Dien Bien, Son La to southern provinces such as Ho Chi Minh City, Tay Ninh. Concerns with traditional jobs On average, one ton of mackerel can get 300 liters of fish sauce with a very dry formula. Sa Chau fish sauce also has many types, if it can be dried in the sun, the fish sauce is the most delicious, the price is stable, and if sun drying is not guaranteed, it must be sold at a cheaper price. Therefore, currently there are not many descendants’ class following the profession. That is also the concern of many people making sauces for many years. Ms. Nguyen Van Hai said that fish sauce here is made 100% by hand, through more stages, the filter is finished, dried, then dried again. If the fish sauce is semi-industrial, it will be finished with color, anti-rot. All flavors are natural, sun-dried to absorb from the outside into, naturally, the fish sauce is calming. When drying, it is necessary to be close to the sun, drying just enough 3 sun, but 4.5 sunshine will not fragrance anymore. Above all, making fish sauce depends on the weather, a little mistake is broken immediately, so it is so hard, children and grandchildren do not want to follow the profession. ” Sa Chau fish sauce is made 100% by hand, through many more steps, the filter is finished, dried, then dried again. (Photo: Bich Ha-Thu Hoai / Vietnam +) Sa Chau fish sauce, although famous, is facing the danger of fading. The number of customers who order mainly know through referrals, patrons or come to buy places by themselves. Many families also choose to work part-time jobs while waiting for fish sauce such as cooking wine, making shrimp paste, making tapioca flour and turmeric. This is also a way to have additional jobs while waiting for fish sauce, while earning additional income. Ms. Hai added: “My village fish sauce is bought by people by themselves, and my house doesn’t have any billboards. Now the most important is the need for young manpower. Now people follow on the mass media, I know but cannot transmit, cannot spread. Like me, despite having a reputation for making delicious fish sauce, the future has yet to find a successor. Currently, Sa Chau village has about 30 households producing and processing fish sauce, of which 10 are large-scale producers. The fish sauce production and processing households here are granted food safety certificates by the Sub-Department of Agriculture, Forestry and Fisheries of Nam Dinh province. The life of the people in the fish sauce village is hard, but everyone is familiar with the smell of sea fish sauce, everyone is enthusiastic about every drop of fish sauce, creating traditional values ​​that few places can get./.

Tourists visit 100 dishes that set national records. On the afternoon of April 27, in Phu Quoc City (Kien Giang), the Center for Culture – Sports and Broadcasting in Phu Quoc City coordinated with the Professional Chefs Association of Phu Quoc City and sponsors to set a national record. 100 delicious dishes using traditional fish sauce Phu Quoc. The event of dishes using traditional Phu Quoc fish sauce – products meeting geographical indications recognized by the European Union in 2012, at the same time, is at the most part of the campaign to stimulate domestic tourism demand of Phu Quoc City and contribute to the development of traditional culinary tourism of Phu Quoc. According to the list of delicious dishes given by the Professional Chef Association of Phu Quoc, 100 of these dishes are made from the main ingredients such as shrimp, fish, squid, chicken, beef, frog, pig … The dish has long been famous in Phu Quoc, always attracts tourists every time they come to “pearl island” such as herring salad, vermicelli, fish cake soup and melaleuca mushroom soup … Mr. Duong Duy Lam Vien, Managing Director, Vietnam Record Organization – VietKings said that these are the specialties of Phu Quoc that will be introduced and promoted by VietKings with the photos. Phu Quoc tourism to domestic and foreign tourists. Mr. Duong Duy Lam Vien gave the decision to set a record. Mr. Pham Buu Viet, Chairman of Phuong Nam Delicious Kitchen, said that this event creates opportunities for organizations, individuals, business units, restaurants, hotels, and culinary clubs across the country. opportunities to exchange, learn and exchange experiences, thereby improving skills and service quality. Mr. Duong Duy Lam Vien, Managing Director of Vietnam Record Organization – VietKings, on behalf of VietWorld, announced his decision to set a global Vietnamese record for the People’s Committee of Phu Quoc City. Previously, Phu Quoc City had an additional national record that was the longest herring salad in Vietnam, contributing to the introduction of Vietnamese cuisine globally.

The delicious dishes using Phu Quoc fish sauce are prepared by professional chefs. Phu Quoc is not only famous as a paradise of tourism and relaxation but also a paradise of cuisine, with fresh seafood and famous fish sauce products that have been preserved for hundreds of years. Setting national records contributes to promoting the specialty brand of Phu Quoc fish sauce with a variety of culinary dishes serving tourists; spread the use of fish sauce products in Vietnamese cuisine, thereby developing traditional culinary tourism of Phu Quoc. Mrs. Ho Kim Lien – President of Phu Quoc Fish Sauce Association said: “Until now, Phu Quoc fish sauce is still sold and served in tourism. With the program of 100 delicious dishes using traditional fish sauce, we want to promote Phu Quoc fish sauce; this product not only stops at the sauce but also becomes a specialty, indigenous cultural heritage of Phu Quoc “. A member of the Vietnam Record organization watched the show 100 delicious dishes. Mr. Ho Dac Thuan – Director of City Center for Culture, Sports and Broadcasting. Phu Quoc said that setting a record this time to propagate to all Phu Quoc people to preserve their local traditions and to preserve Phu Quoc fish sauce products. This is also a program to promote and introduce tourists to Phu Quoc on the occasion of 30/4 – 1/5 to enjoy the special culinary features of Phu Quoc and Vietnam./.

Kulfi Ice Cream, India: More like frozen custard than ice cream, Indian Kulfi is made from sweetened condensed milk mixed with other auxiliary ingredients such as saffron, mango, cardamom and pistachios. Ice cream Spaghetti-es, Germany: This dish is shaped like pasta but is actually ice cream. To create the unique shape of the Spaghetti-eis, the maker passed the vanilla ice cream through the potato shaker, then sprinkled the strawberry sauce and crushed white chocolate on top. The second best ice cream in the world has been famous in Germany since the 1960s. Gelato Ice Cream, Italy: Gelato, Italy’s most famous ice cream, comes in a variety of flavors, but in general it is thicker, softer and less greasy than American Gelato. You can order many flavors in a cone or a cup. Mochi ice cream, Japan: The Japanese have combined the popular cake here with the American favorite ice cream to create a perfect dessert. The traditional mochi filling is replaced with different creams, surrounded by a soft rice crust coated with a smooth dough. Helado ice cream, Argentina: If you think Italian ice cream is the best, you haven’t been to Argentina yet. Sweet and rich, the Argentine ice cream comes in a variety of flavors, of which “dulce de leche” is the most popular. Ais Kacang Ice Cream, Malaysia: Located in Southeast Asia, Malaysia is usually quite hot and to cool off, locals like to eat a shaved ice called Ais Kacang. This dish includes shaved ice, topped with colorful ingredients, such as jelly, sweet corn, palm seeds, dried fruit, aloe vera, condensed milk and a variety of sweet syrups. Ben & Jrrry’s Ice Cream in America: This is a famous ice cream brand with innovative flavors sold in grocery stores and ice cream shops across the United States. The best place to enjoy Cherry Garcia, Chunky Monkey or Chubby Hubby ice cream is at its production site, a factory near Burlington that offers daily tours for its visitors. UK Milk Wrap: Cornwall England is famous for its whipped cream made from whole cow’s milk that is steamed in a water bath, then cooled slowly until the cream lumps on the surface. This high-fat cream tastes incredibly sweet, rich and smooth. Halva ice cream, Israel: If you come to Israel, do not forget to try Halva ice cream, the sweets made from crushed sesame seeds to add honey. On a hot summer afternoon in Tel Aviv, you will see many locals and tourists savoring this delicious ice cream. Dondurma Ice Cream, Turkey: Traditional Turkish ice cream is often pliable and thicker than ice creams in other countries around the world. Street vendors often show off the flexibility of this cream to passersby. Photo: IT. Invite readers to watch the video “Fluttering a price of 1 million only a few dishes, not both rice and sticky rice”. Source: VTV TSTC.

One of the unique traditional customs in India is Namaste, also known as Namaskar, Namaskaare. This is a traditional form of greeting for the Indian people. It is mentioned in the Hindu Vedic Sutras. Indians will perform the way to greet Namaste by holding hands together and placed in front of their chest. The meaning of this action means “Let our minds understand each other”. In addition, the word Namaste can also be interpreted as “na ma” (not mine). This shows a reduction of self in front of another person. In Hindu culture, the first haircut for a baby boy in the first three years from birth (also known as mundan sanskar) is extremely important. According to Hindu conception, the newborn hairs of a child contain the evils and calamities of a previous life. Therefore, shaving the child will help start a new life, not being attached to the previous life. During the mundan sanskar ceremony, a monk will be invited to perform the ritual. After the barber has finished shaving, the child’s head will be covered with turmeric and a piece of sandalwood. Indian weddings are celebrated with many traditional customs. Among these, an important tradition is that the bride’s family will give dowry gold jewelry. This custom is called Stree-dhan. Over time, some of the above traditions have changed. Dowry can be cash, land. Even the bride’s family also gives a large sum of money for school education for the groom. This action is intended to thank the groom’s house for taking care of their daughter. Invite readers to watch the video: The people of New Delhi, India are disappointed by being the most polluted capital in the world. Source: VTV24.

Founder Vu Phuong Thuy at Duyen Boutique. In the beautiful space of Duyen Boutique, Ms. Vu Phuong Thuy introduces us passionately about each scarf. The scarf is used to make the charm, the scarf can be transformed into a shirt, the scarf in the hair and the framed scarf hanging on the wall like an art-décor … Each Duyen’s scarf is a story told in visual language distilled from the past, such as the picture “Peacock” by Hang Trong, “Ly Hope for the Moon” or “The Poison Pig” Kim Hoang … for traditional handicrafts a new life, both modern, close and luxurious, but also like a cultural business card. STARTING SOURCE OF QUALITY FROM THE PAST It is known that she used to have a long time working as a reporter, television editor. So why did you switch to a very different field of business? When entering the business path, I always have the thought of a journalist who has worked for many years in the field of culture. When I was a reporter at Hanoi Television and VTC Television, I had many opportunities to interact with traditional craftsmen, conveying topics about folk culture to the audience. I especially love the traditional culture of my country, and always want to spread that love to many people. So, whether as a reporter in the past, or as a business person today, I still think my best role is as a “storyteller”, just one way or another. So in the field of design – silk scarf business that you pursue, what story are you trying to tell? The quintessence of Vietnamese culture has always fascinated me. I noticed the generosity and generosity of the Vietnamese people there. That is not a glossy but remote beauty. Drawings in folk paintings, patterns, lines of pots and jars still hide the “rustic” but still delicate enough to feel warm, warm, close and very lively. That is the spirit I want to convey in Duyen silk scarves. In a nutshell, do you want to bring traditional culture into contemporary life through practical objects? But why is it a towel and not a clothes, a tie…? Take a look at my towels, do you see that it has its own style? I also often get asked why not expanding, adding other products to rich, easy to sell. Actually, it’s not about choosing what kind of product is right or what is wrong, nor is it that the business of one thing is right but the general business is wrong. But I want when people talk about silk scarf is to say Duyen, when it comes to me is Duyen. Founder Vu Phuong Thuy The quintessence of Vietnamese culture has always fascinated me. I noticed there the generosity and generosity of the Vietnamese. Drawings in folk paintings, patterns, lines of pots and jars still hide the “rustic” but still delicate enough to feel warm, warm, close and very lively. That is the spirit I want to convey in Duyen silk scarves. And so we have the “Love Story of Heritage and Creation Quintessence”, right? Because there is a brand slogan that has the element of “love story”, the brand name is named “Duyen”? I don’t know if the word Duyen has many meanings in other languages, but in Vietnamese, as you know, the word Duyen has many very nice meanings. I chose the word Duyen because, according to me, the feature of Duyen makes people more attached to it than pure beauty. As in folk paintings, the charm is already in the way of making, in color, in the meaning. We will be the knower of that past quintessence with today’s contemporary creation. The skill of the ancient artist will be matched by the fluttering of the artists of this era … SLOW SLOW IS THE WAY SUITABLE TO HIGH-CLASS PRODUCTS Did you go to a design or business school? Because if you want to embark on something, you have to understand it well … In today’s open age, in my opinion, we do not necessarily start with a certain skill of ourselves. What we need is values, is the core idea. And the right companions will help us go further. I can do 1 thing by myself, but with 1 more valuable companion, 2 people can not only do 2 and will be 3 – 4 things. In Duyen silk scarf segment, I am the person holding the spirit, the brand’s spirit, and the direction of development. And my companions help me realize the idea into a real product. How did you find a team with you to have a team of many different roles and components? My point is relevance is more important than an excellent profile. This is very suitable for small businesses, startups. My staff is small, but multitasking and flexible. Don’t wait for a complete apparatus to be built to get started. Also do not choose people with a high job position history but just choose to follow the correct job description, or set multiple conditions. Because we need companions, we need a team to go together, not a monumental business organization. What were the advantages and disadvantages of the first time in the business? Was Covid-19 a shock to you, when Duyen’s product – which is easily popular with international tourists – suffers from silence due to tourism freezing? Doing business in a field that is not new is a silk scarf is inevitable. But the way of walking slowly, taking care of the product, so that customers have time to feel, experience, love and stick with the brand is still the way that is suitable for a high-end product like Duyen. On the other hand, doing with silk, printing on silk, stitching by hand, are all very elaborate steps that are difficult to do. I had to pay for product testing quite a bit. The product did not print, printed many errors, even finished the product line and then recalled it because the trial was not satisfactory. Regarding customers, as you said, international customers are the right target for products with such cultural elements. Covid-19 has made the market quiet for more than a year, making its voice more easily heard. Europe is also an opportunity. But Duyen is first of all a fashion accessory. I believe that the number of domestic customers looking for a fashion product that embodies a well-liked lifestyle is also significant. And that is also the object of Duyen towels. A young businessman that I interviewed once said: trading cultural products is quite difficult, because there are many meticulous steps that I have to directly engage in, not simply. buying and selling an item for a profit. Therefore, if you want to start, you must first have enough passion … This is absolutely true. I very much share what the young businessman was concerned about. On the other hand, I think her and I both realize that products of cultural value, handmade products need to be carefully crafted and placed in the position of premium products. If we can produce products with a high content of brainpower, creativity and sophistication, then we and our customers are no longer in the position of sellers and buyers, but those who share the same beliefs. passion. If you can be described about your products, what are the factors you like most? 100% natural silk, hand-stitched, or painted from the past? What I am most proud of is the predestination of Duyen! We weren’t the first to make silk scarves. We’re not the first hand-stitched silk scarf brand. We’re also not the only place to put traditional motifs into our products. But look at each of our designs, see how we transform from past patterns, feel how we bring contemporary soul into our products, hear us tell the meaning of each scarf. There are many factors that cannot be formulated to make the spirit of Duyen. DON’T START YOUR BUSINESS ONLY FOR PASSION What kind of women will your customers be? The people who choose Duyen towels are those who seek not only a beautiful and quality product, but also enjoy Duyen’s story. When they take the time to learn the meaning of Vietnamese folk art told through Duyen scarves, that means they are concerned first, and then respectful of things belonging to literary values. chemical, worth living. And I believe, if they choose a Duyen scarf because of its meaning, they will definitely want to share with others about the reasons for their choice. As a result, they also became the spread of traditional values ​​like me. After silk scarf will be the next product? What do you expect in the market for products with traditional cultural elements of Vietnam? Right now I am wholeheartedly devoted to Duyen silk scarf. I think it’s time to properly position the high-end for products with traditional cultural elements. To do so, first of all, the craftsmanship should be preserved intact. Next, there should be more creative stages, designs based on traditional craftsmanship, to enhance the aesthetics, quality and functionality of the product. And to have a market, it is necessary for business people to dare to invest in this difficult area as we are doing. “I always cherished my plan to bring Duyen to the world market. Marketing as a Vietnamese brand name, selling online on e-commerce channels, and gradually making a name for itself. We will tell the world the beauty of Vietnamese traditional quintessence in a very contemporary language ”. With a startup project in the fashion industry, what factors will be the key to success? In my opinion there are two factors you need to keep in mind. The first is that your fashion brand must have a personality. And the second is very important that not everyone understands: fashion is not just about clothes. Products are just one of a series of stages in a fashion business process. What advice would you give to young people who are looking to start up their own businesses, especially if they are women? I just have a little thing to share like this. There will be many people who start with passion, thinking that being able to do what they love is happiness. But when you get to work, you’ll have to deal with a thousand other headaches besides the ones you like. Then passion is good, but don’t take it as your only reason to start a business. In other words, love with reason. Analyze whether that love has a future, whether we have a long way to go with it, is able to bear fruit or not … All of these while not guaranteeing success, but will at least help. I firmly believe to walk. Thank you for taking the time to chat with VnEconomy. Wish you always luck, happiness and success!

Mr. Tran Siu Thu instructed members of Hoanh Mo commune key club to practice the new key in front of his traditional home. Photo: Thanh Thuan On the way to Hoanh Mo border gate (Binh Lieu district), Dong Thanh cultural text stands out with the red last gate on the left side of the road. This place is known as the village with the largest number of Tay ethnic minorities living in Binh Lieu district. Visiting Dong Thanh, we caught a picturesque village scene with newly planted green rice fields prominent on the brown background of the land, gardens, fish ponds, earthen sticky rice roofed with yin and yang. symbolism of the Tay … Along with that is the working life in the fields of the Tay ethnic people bringing peace and peace to the village. All have created a beautiful picture of the land where the border of the country … Ms. Luong Thi Sin, head of Dong Thanh village, said that the village has 106 households with 406 Tay ethnic people, mainly living on agriculture such as growing rice, crops, fruit trees, animal husbandry … These often live on hillsides and places near water sources. The village still has 8 earthen houses with tiled yin and yang, of which 4 houses still retain the traditional identity of the Tay people. Walking around the village, we found the houses of land, roofed with yin and yang tiled soup of the Tay people on the hill. Houses with walls built of earth bricks and roofs of yin and yang are very warm in winter and cool in summer. In the hustle and bustle of modern life, in many places where ethnic minorities can no longer keep traditional houses, there are still houses with the age of hundreds of years. Following the sound of the instrument and the inviting folk song, we visited the house of Mr. Tran Siu Thu (over 70 years old), a reputable man in Dong Thanh village. At that time, Mr. Thu was practicing then singing for Hoanh Mo commune then gathered at his house. The elastic sound, the singing rang loudly. Mr. Thu is the owner of a traditional land house from the time of his grandparents passed down through 4 generations. The house was built with earth bricks, roofed with yin and yang tiles, inside the house is a reception space, a place to worship ancestors, a firewood warehouse, a kitchen and a attic with wooden stairs going up is a place to store paddy, rice, and utensils. .. Up to now, although there is another house nearby, Mr. Thu still retains the traditional house of his nation, where the Hoanh Mo commune ‘s then and classical singing club gather. Mr. Thu shared: “I have kept this land house so that my children and grandchildren have the opportunity to inherit the traditional culture of their people”. Visiting the traditional house of Ms. To Thi Lan and Mr. Ngo Thiem Tao, we were quite excited when the front and left side of the house were green rice fields. Ms. To Thi Lan said that this house with earth walls, yin and yang tiled has existed for nearly 100 years. The house is more than 100m2 wide, including 5 compartments, including a main house, two bedrooms, a kitchen and a warehouse. In front of the house is drying yard. She and her husband inherited the house from their parents-in-law. Up to Cao’s life, Lan is the third generation to live in this house. Since the house was ceded by his parents, Cao and his wife have not had to repair anything. In this Tay village, the most impressive impression to me is the traditional house of Mr. Phan Ngoc Sinh, with an area of ​​more than 100m2, 2 floors, of which the first floor consists of 3 rooms, 2 wings, with 1 room as a reception place. , 1 space for food and living utensils, 1 space for bedroom. The second floor, the nave used as an ancestral worship area, the two sides are 2 bedrooms. Previously, this house was originally a stilt house, then, Mr. Sinh renovated the house into a real estate but still retains the old architecture. Up to now, the house has gone through 5 generations, existed for more than 1 century, but the house structure is still quite solid. Inside the house, Mr. Sinh still preserves many old living items and utensils that are decades ago that can no longer be found today such as: loom loom, copper pot, sewing machine, rice pounder. , hoes, shovels … Currently, the house is the residence of Mr. Sinh and his sister. His children have set up a career, built a house elsewhere. The house becomes bustling every weekend when the children gather … Not only preserving the traditional house, the Tay Dong Thanh people also preserve a rich and diverse cuisine such as dishes made from pork, poultry, insects, colored sticky rice, croissants, and cakes. Wormwood … Besides, they also retain many unique cultural features of the Tay ethnic group such as key singing (including key rites, key-drag rites and stringed lumbar singing), folk games with stick pushing, spinning, throwing, crossbow shooting, cake wrapping … Being a village near the border with China, Dong Thanh preserves many traditional physical and intangible cultural heritages, capable of attracting, creating highlights, and playing fields for cultural – economic exchange … These are the factors to build Dong Thanh into a typical ethnic culture of the Tay, step by step forming products for tourism development, contributing to the socio-economic development of Binh district. Lieu.

When they came up with the idea of ​​the class yearbook photos in mid-February, 37 students of grade 12 Van, Le Khiet High School (Quang Ngai) all agreed with the traditional concept instead of the modern photo sets, high fashioned. It didn’t take much time for consultation, the whole class came to the decision to choose a long dress as the outfit to wear. Vo Thao Nguyen (pink shirt) told Zing that 34/37 members of the class are girls, and are very fond of traditional costumes, especially ao dai. “Ao dai has a wider form than modern ao dai, which is a familiar outfit of Vietnamese women in the past. We hope to be able to recreate the gentle and background image of the women in the past in the past. set of photos, “Thao Nguyen said. Nguyen also said that before the date of the shoot, the whole class went online to research how to pose and walk to match the concept. In addition to rented outfits, the members also invested in combining accessories and props to get the best picture. In addition to the photo, the group of students specializing in Literature also invested in filming a clip in ao dai costumes. The two products were filmed in Hoi An with a total cost of about 18 million VND. “Because of researching how to pose, the photo session took place quite quickly and smoothly. Until filming, because most of the members have never been in front of the camera, so they were quite shy, not natural. Which group filmed, the rest of them and the photo crew joked and cheered, so they were more relaxed, their acting was more ‘amazing’, Nguyen said. In particular, since most of the members are female, the makeup and hair styling takes a lot of time. In order to take pictures from 7:00 a.m., the class had to get up at 2 a.m. to prepare. Although tired, when receiving the results, 37 members were satisfied. Vo Duc Nguyen, one of the creators of the series, said that he was very happy that the pictures received praise on social media. He commented that recently, the traditional costume concept is chosen by many classes for the yearbook photos. “I am getting quite a lot of requests to take photos of ao dai, turtlenecks or bra from senior students. Instead of the horror, violence or revealing concepts, the traditional costumes are both meaningful and meaningful. suitable for their age, their image is much more “, he shared.

Automation Marketing (Automation Marketing) helps businesses reach potential customers, automate the process of nurturing those potential customers to be ready for sales in the future. By owning an ecosystem of automated marketing solutions, businesses can easily operate a traditional marketing department like before. Digital conversion in marketing or will “number” convert? Is it mandatory for businesses to apply digital transformation in marketing? The answer here is no. Enterprises themselves can still continue to conduct their own promotional activities through traditional marketing forms. However, in terms of effectiveness, the message in traditional marketing tends to be one-way, so it is easy to annoy the receiver. This is somewhat inconsistent in the stage that prioritizes the interaction between buyers and sellers today. Chatbot with the help of technology makes a dry tool communicate like a human. According to research from Artic, by 2021 more than 70% of businesses have been applying Automation Marketing in their operations. It can be said that the digital transformation in marketing in every business seems to be a matter of time. To help maintain a competitive advantage, either businesses will need to adapt to the changes or they will be left at the end of the track. Automated marketing is like increasing the resistance of every business to negative market influences. In the time of fierce competition, which business owns many advantages, that business will have a formidable position on the industry map. It is not simply a trend in itself. Instead, it really completely changes the way marketing activities in businesses operate. Automation – An important link in digital conversion Marketing automation helps businesses easily reach potential customers using support tools combined with tactics. Instead of needing a powerful marketing team like before, with automated marketing with only a few specialized personnel, businesses can operate marketing strategies on a global scale. The shadow of technology crept into marketing Today, the vast majority of users are “overwhelmed” by dozens of different messages. The consequences of this make it more difficult than ever to create a standout marketing campaign. To be effective, businesses have been under increasing pressure to come up with more innovative ideas than changing competitors. Sadly, doing this with traditional marketing activities is not easy. By applying technology, marketing activities can easily “target” to the right potential customers of their own. There will always be an automated system that helps businesses chase and maintain interaction with customers. Everything is set up to operate completely automatically, which is difficult to do with traditional marketing paradigms. Simulate human behavior Ignoring the human factor in customer communication is what automated marketing tools like chatbots can do. It is no longer a rigid tool, responding to customers based on what humans have pre-configured as before, but has the ability to analyze and predict factors that sometimes make it difficult for users to recognize I’m communicating with an automated tool. Moreover, these “artificial people” help optimize a lot in terms of cost. When using the business itself, it will not need to worry about the working regime, salary and bonus. They only need to invest once and can still have for themselves absolutely loyal employees. Enterprises can use solutions such as chatbot (Bizfly chat) or Email Marketing (Bizfly Email) to help maintain interaction and regularly chat with customers. Digital transformation is a long-term investment direction Digital transformation in marketing is an inevitable trend in the era of technology 4.0. Vietnam currently has an information technology infrastructure that is gradually improving with 5G technology or the popularization of WiFi. At the same time, there are qualified names in providing digital transformation solutions in Marketing and online sales such as VCCorp. With only the two above factors, Vietnamese businesses are already at a high level of readiness for an era of automated marketing. An ecosystem of automated marketing solutions is also gradually forming and improving. Automated solutions appear on all needs, different aspects. Enterprises can use solutions such as chatbot (Bizfly chat) or Email Marketing (Bizfly Email) to help maintain interaction and regularly chat with customers. Or collect customer data in the same place with a CRM solution (Bizfly CRM) to facilitate the management and thorough exploitation of that data. Interested readers can refer to Bizfly’s ecosystem of automated marketing solutions here .

Capturing the psychology of users to welcome the spring of Tan Suu, some gardeners have chosen to buy buffalo-shaped seeds to grow kumquat, hoping to sell at a high price. Accordingly, kumquat is not only grown in black buffalo, old buffalo, gardeners also plant kumquat in the same golden buffalo … Quatum is also grown in porcelain vase with many artistic and eye-catching patterns. convenient for playing in the living room … Kumquat bonsai shaped golden buffalo. According to Nguyen Nhu Ngoc, Cau Giay District, Hanoi, with the mindset “buffalo is an inheritance”, when customers come here to choose kumquat, they all want to own their own golden buffalo: “I have chosen a tree. kumquat satisfied, every year is associated with the image of animals, this year is the year of golden buffalo so I am very happy. Besides traditional kumquat products, many gardeners have created their own paths. The kumquat trees that are up to decades old are also skillfully cared for by the gardeners to produce fruit and buds in the Tet season. Mr. Hoang Van Luan, Hoang Luan Garden House, Tu Lien Ward, Tay Ho District, Hanoi, said that the trees with a long life in the garden create more elaborate ways to rent out for Tet. “The original bonsai line is large, standing … only for rent, and small seedlings for sale. Along with that, the gardeners create the positions for it to have full fruit and leaf buds to serve the demanding players ”- Mr. Luan said. Kumquat grafted driftwood. Gardeners in Tu Lien kumquat village also create unique works with the same perspective as kumquat in a rocky hole, growing on a rocky island, paired with driftwood … However, these products are in limited quantity. due to the fruiting rate, the formation is not much. Many gardeners share, from items that can be discarded, but through the skillful hands of human beings, there are art works with unique plants, costing over tens of millions or even tens of millions still attract. guest… Quat Tu Lien has long been a brand name with connoisseurs of Tet kumquat. Therefore, on the occasion of the annual Tet holiday, the traditional village of Tu Lien kumquat is a familiar place, attracting visitors to visit, looking to buy kumquat trees like that to decorate for the family./.

Dragon blood rice has high nutritional value such as protein (protein), iron, vitamins (especially vitamin B1), calcium, potassium … so it is very good for nourishing the body. Dragon blood rice improves anemia, prevents osteoporosis, reduces joint pain, reduces cholesterol, eliminates toxins in the body … However, because dragon blood has a high sugar index, it is not beneficial for people. have diabetes. Dragon blood rice is sold in supermarkets, e-commerce floors, websites specializing in agricultural products and specialties.

Mr. Bui Van Hung, owner of Gia Loi and Hang Duong apricot production facility. O mai does not know since when it has become a familiar gift to the people of Hanoi when going away. It is associated with each person’s childhood. Every time we remember umbrellas, we remember the gift of many memories. But in Mai Loi, Hang Duong has a unique flavor that cannot be mixed with any other place, but everyone who once enjoyed it will remember forever. The group of reporters went to Gia Loi umbrella shop at 8 Hang Duong. This is the famous long-standing umbrella brand of Hanoi. Because here still keep the craft of making handmade umbrellas with heirloom secrets, but ensuring food safety and delicious quality. Mr. Bui Van Hung, owner of a traditional plum shop Gia Loi said: Our family includes my children who have 5 generations of traditional oolong work. If anyone has ever enjoyed the typical flavor of Gia Loi oolong, it is impossible to forget the characteristic sour, salty, spicy, sweet and sour flavor ”.
In order to create an oolong dish that has its own characteristics of the brand of Hang Duong oolong, Mr. Hung added: The stages of making umbrellas are very elaborate, from the selection of ingredients to the way of making. Specifically, sugar only uses traditional street sugar, selected fruits have a source of origin, fresh and delicious to ensure quality. The stages of processing fruit, soaking sugar, mixing raw materials are meticulously followed by the establishment and on time. Mai Gia Loi, Hang Duong. In the past, the store had only 2 main products, namely, apricot and crocodile. But due to the increasing consumer demand, so the apricot maker has developed many products to meet the tastes of consumers, such as: toad, kiwi, mango … Up to now, the manufacturer Apricot Gia Loi has researched, produced and brought to the market hundreds of different types of apricot and confectionery. Although the Covid-19 epidemic affects production and business activities of the establishment, diners who are familiar with and remember an umbrella are always looking for Gia Loi to buy goods. In addition to buying food and making gifts for friends and relatives, many people also send them abroad as gifts for those who travel far away from Hanoi, miss their homeland, and miss the rustic gifts but imbued with human love and country love. Many foreigners know that umbrellas have the opportunity to come to Hanoi, they also come to Gia Loi to enjoy the flavorful gift of the Hanoians.

Designer Minh Hanh introduced the history of Vietnamese ao dai through periods. (Photo: Xuan Mai / Vietnam +) The first phase of the campaign to bring ao dai to become a heritage with the desire to further promote the beauty of ao dai, so that this costume becomes a symbol of Vietnamese women in the new era, has officially started. with the program “Our Ao Dai,” taking place on the evening of April 9, at Van Mieu-Quoc Tu Giam, Hanoi. Contributing a great part in this activity is the designer Minh Hanh, who has always persisted in preserving traditional materials, constantly spreading that spirit to the younger generation of stylists. Regarding the big Ao Dai festival using only hemp and silk as a way to honor traditional values, designer Minh Hanh shared with reporters. Hemp – a legacy of tradition – It can be said that this is the first time hemp fabric has become the main material for a Ao Dai festival like the program “Our Ao Dai,” with 15 collections by 15 designers. In fact, not many people know about this special traditional material, ma’am? Designer Minh Hanh: Perhaps no one knows, over the past decade, Ms. Thuy [bà Đỗ Hồng Thúy – người tìm ra phương thức dệt vải gai ở Việt Nam – PV] had to fumble and groped to produce hemp. In particular, with thorns, everyone is familiar with the leaves being used to make cakes, but the stems are used to weave fabrics, not everyone knows. With the “revival” of the seemingly forgotten traditional material, I still happily call Ms. Thuy the “ancestor” of Vietnamese ramie. Hemp leaves are used for cakes, and the body for fibers to weave cloth. (Photo: Xuan Mai / Vietnam +) Ms. Thuy currently has a factory in Thanh Hoa with an output of 5,000 ha of hemp / year. This has brought new value to Vietnamese hemp when entering the market. 15 collections presented in the program “ Ao dai Ours ”on the evening of April 9 at Van Mieu-Quoc Tu Giam all used traditional fabrics of thorns and silk. These materials give us a strong belief and make sure that thanks to it, Vietnamese fashion will develop. Both silk and thorn are traditional materials. If silk is considered a beautiful, gentle, cool, very expensive and luxurious girl, then thorns are quite friendly and pleasant girl. Because when I wear thorns, I do not have to keep much care but wash it easily. The characteristics of each product have its own merits. Regarding the quality of the hemp fabric, it can be confirmed that it also exceeded my expectations. I still often say to Thuy: “Just try to go, after the rain, it is still dirty, so I still have to make hemp cloth until I am exhausted and exhausted.” It can be said that in Vietnam, we have never had such a proud material. In traditional materials, ramie is the heritage with the core of standard value and friendliness. Yarn from thorn. (Photo: Xuan Mai / Vietnam +) – In addition to the values ​​coming from the materials, what are the highlights of the program “Our Ao Dai”, ma’am? Designer Minh Hanh: In this program there will be a very special highlight, which is the performance of eight lady ambassadors from eight countries in Vietnam; The girls from Mozambique have dark skin and a special body. I want to prove that ao dai is not only for women with standard measurements but also for many sizes, skin types and even cultural differences … This year, we will be implementing a project to recreate 100 countries on Vietnamese ao dai and these designs will be donated to the Vietnam Women’s Museum for display. This is the first stage the ao dai campaign becomes heritage of the Central Vietnam Women’s Union with the desire to further promote the beauty of ao dai so that this costume becomes a symbol of women in the new era. It takes enough force to touch identity value – Madame, many people think that in order for a certain object to be recognized as heritage, it must be lived and practiced in a community. So is an activity like the upcoming Ao Dai show a stepping stone for us to prove to the world that ao dai is still “alive” in the Vietnamese community? At this point, a traditional shirt or matters of tradition is too difficult. Therefore, activities such as “Our Ao Dai” must push up the spirit of the times, how to traditional value effective in this day and age. Designer Minh Hanh introduced the history of Vietnamese ao dai to veteran artists of the Vietnamese film industry such as: People’s Artist Tra Giang, elite artist Thanh Tu … (Photo: Xuan Mai / Vietnam +) The effectiveness is not flattering or praising the traditional shirt, but it is the effectiveness in the Vietnamese spiritual life, the ao dai will become close and friendly. For example, ao dai can be combined with more dynamic, comfortable and special outfits in the young Vietnamese spiritual life. They need to understand the traditional values ​​adopted in this era to receive with a new spirit, with new energy, thereby creating not only marks on ao dai but also a milestone in the calendar. the development history of Vietnamese ao dai, of traditional culture. – Yes ma’am, it can be said that ao dai is a fertile land for Vietnamese designers to exploit. How do you evaluate the role of Vietnamese stylists when they bring the image of ao dai abroad to introduce? Designer Minh Hanh: It is actually the responsible designers, which must be voluntary, but also quite challenging. Because when they touch a traditional ao dai, touch the value of identity, they have enough strength to express. If there is not enough power, as in reality there have been many cases of ao dai becoming disasters and we clearly do not want that to happen. Vietnamese designers can be proud and honored when ao dai becomes the inspiration to compose but at the same time they must have a great responsibility in creating the aesthetics of the era. That aesthetic is not a hybrid aesthetic or borrowed somewhere, but it is nurtured by a pure Vietnamese spirit but not outdated but very modern. – Thank you for your sharing./.

The Kalmyk mainly eat beef and lamb. They have a very unique way of cooking meat called khorkhog. Men will cut the flesh into pieces, leaving the bones intact. Then they put the meat in a tin or aluminum jar with vegetables, hot water and ice. While they rode on the grasslands all day, the stones would boil pieces of meat. So they had a plate of casserole when they stopped for lunch. Before the long trip or the coming winter, people prepare kyur dried meat again. They skillfully slaughter a cow or a sheep so that the whole meat of the animal fits its whole heart. The cook will dig a hole, fill it with coal, wood or dry manure, and burn it to ash. While the ash in the pit is still hot, the heart will be lowered and covered with ash. The men will fill the hole with earth and continue to light the fire above. The result is a piece of dried meat that is both soft and flavorful. Life on horseback has taught the Kalmyk not to give up any part of the animal. They especially value sheep and beef offal. The dotur soup that every family eats is made from sheep’s heart cooked with onions and a variety of herbs. Another favorite dish of shepherds and shepherds is semjer orasn elkn. This dish is made from beef liver or lamb liver wrapped in fat membrane that is scraped from the animal’s heart and then grilled over charcoal fire. Like other Central Asian peoples, the Kalmyk also drink milk tea. Drinks made of tea leaves, milk, butter, salt and nutmeg powder both keep warm and add energy to people. Sometimes they even put lamb fat in the tea. In the summer, the Kalmyk people often make yogurt kumys from sheep or horse milk. Scientists have proven that the probiotics in kumys have a very good effect on protecting the respiratory tract.

Ngoc Quyen chooses outstanding colors, bringing youthful and dynamic features to summer such as blue, turquoise, green, light pink, yellow … (Photo: Chau Phu) Currently, Ngoc Quyen is the owner of a cosmetic company in the US, a garment factory in Vietnam. She cherishes many plans to promote traditional ao dai to the world. Previously, Ngoc Quyen had launched vignettes inspired by the beauty of the “Saigon Misses” in the 1960s. In this new collection, she used high quality silk fabrics to brings a pleasant feeling to the wearer. All designs are monochrome, highlighting simplicity but elegance and tradition. The skillful tailoring method helps to enhance the figure, the meticulous seams make the shirt soft, creating charm when moving. The highlight of each shirt is the pearl attachment detail on the neck and sleeve. Ngoc Quyen is dotted, not attached to density, to avoid feeling stuffy and heavy. Ngoc Quyen chose the setting as Chinatown (Chinatown) in Los Angeles to make the photo shoot. This is a neighborhood with many Asians, but most of them are overseas Chinese. Chinatown (Chinatown) in Los Angeles was chosen as the backdrop for the photo shoot. (Photo: Chau Phu) This neighborhood has many small corners arranged with Asian architecture, honoring the beauty of ao dai. Ngoc Quyen said that a lot of foreigners show passion and enjoy her walking in ao dai. The former model shared that the photo location was only about an hour’s drive from where she lived in California, but she and her crew had to get up at 5 o’clock to prepare. She took the initiative in making up, changing outfits and posing with the support of stylish Natalie and photographer Chau Phu. The collection was made by team member Ngoc Quyen at her factory in Vietnam and then moved to the US. Having been residing abroad for many years, under the expression of Ngoc Quyen, the Ao Dai still has lasting value because the beauty, the Vietnamese-spirit charm cannot be mixed with any other outfits.

From early in the morning, people flocked to the famous vegetarian cake shop in Ha Thanh, waited in line for an hour to buy cakes to worship their ancestors.

On Korean New Year’s Day, vegetarian rice cakes are sold out the most. Bakery cooks appear throughout the market lane, street

On Ngo Thi Nham Street, there is a row of very famous vegetarian cakes

On the 3rd of the 3rd lunar month, people lined up to buy cakes again

The people living next to this store said that from the previous afternoon, the shop was crowded with customers to buy vegetarian cakes to celebrate the real Korean New Year.

Until this morning (3rd March of lunar calendar), someone even came from 6am to wait in line to buy

Many people have their money ready to buy quickly

However, everyone still had to wait in long queues for their turn

Inside the store, the staff worked at their full capacity, quickly scooping cakes into boxes for customers

The store also pre-packaged cakes into plastic bags convenient for customers to buy

Guests raised their hands to make a palanquin to buy 2 vegetarian cakes

There are people who buy only 1 set of cake, but also some people buy up to several sets

Some customers said that for many years, when they actually come to the Korean New Year, they come here to buy cakes

Someone travels tens of kilometers to buy vegetarian cakes here

After an hour of waiting, everyone was excited to buy a bag of vegetarian cakes like that

When she wants to create a beauty transformation, many women often think about dyeing their hair, be it an elegant brown or “playing” with the faint, stylish dye. However, there is another option that is equally effective, which is to keep the straight black hair color and cut in trendy fashion. The traditional black hair color is really suitable for all ages, skin tones and can give the owner a very luxurious look. If you do not believe, admire the following 4 black hairstyles of the following Vietnamese beauties and cleverly, after consulting all, you will not want to dye.

Hair bob

Bob hair is the shortest hairstyle most trusted by many women. Bob hair just helps the look of women become more stylish, more fashionable, while keeping elegance and femininity. When you let your hair bob, women can be curled or straightened, they all create an impression, the look is not “slumped” at all. In the case of Miss Tieu Vy, she can change from a curled bob to a straight bob, but thanks to the traditional black hair color, she has a strong glossy effect, the beauty of the queen always exudes elegance. , there’s something mysterious, full of attraction.

Badger hair with bangs

Ha Truc is one of the famous KOL girls for her chic and stylish appearance, but she does not seem very salty with frequent color changes to her hair. On the contrary, she has been with traditional black hair for a very long time. However, Ha Truc’s appearance never brings boredom, her beauty is still at the top because Ha Truc has cut her floating hairstyle and has diagonal bangs. This hairstyle of Ha Truc exudes classic, romantic beauty like a muse, but also extremely young and stylish.

Hair trim layer

Hair trimming layer is one of the hottest options at the moment, many Vietnamese beauties have transformed with this hairstyle and reached the peak of beauty. Layer trimmed hair exudes youthfulness, freedom, elegance and elegance. In the summer, this hairstyle is very light, cool and helps women save time washing and drying. Finally, layer-trimmed hair is one of the few hairstyles that even women with original black hair are extremely “lemongrass”, delicate and HH Ky Duyen and Truc Anh (Eye of the Eye) have proved it.

Straight hair

For traditional black hair, straight straight hair is a great way for you to have a youthful look, not be “tired” or boring. The straight, shiny hair effect will give women a very luxurious and arrogant look while still exuding a modern, trendy look. This hairstyle is a bit picky, but if you can conquer, you will definitely “come to life” as beautiful as Salim.

Photo: Instagram

Speaking of Bozhou, its most shining business card is that it is the world-famous “World Capital of Traditional Chinese Medicine”. We know that peony is expensive as a “floral appearance” and has extremely high ornamental and medicinal value. The history of cultivating peony root in Bozhou dates back to the Wei and Jin dynasties, and Bozhou white peony has excellent texture and high medicinal value. It is one of the four famous medicines in Anhui. As a well-known distribution center for white peony roots in the country, the planting area of ​​white peony roots in Bozhou ranks first in the country, and its output accounts for more than 70% of the country’s total output. Of course, there are not only white peony roots, but Bozhou also has a well-known Chinese herbal medicine planting base, and there is currently the world’s largest professional Chinese herbal medicine market, Kangmei Chinese Medicine City. Bozhou has a wide variety of medicinal materials and high quality. It is the first of the four major medical capitals in the country. Boshao, Boju, Bosangpi, and Bo pollen are even recorded in the Chinese Pharmacopoeia.

As one of the cradles of ancient Chinese civilization and the ancient capital of the “Three Dynasties” with a history of more than 3,000 years, Bozhou has a long history and a rich collection of humanities. It is a famous historical and cultural city with natural and cultural landscapes. It is one of the first batch of excellent tourist cities in the country. “. For thousands of years, this beautiful and fertile land has nurtured countless celebrities and wise men who have made martial arts and shining through the annals of history. There are nearly a hundred of them included in China’s “Dictionary of Celebrities in History” alone. Like “bring the strong men to break the strong formation, and the lyricist at night to give the Chinese house”, the generation of Wei Wu Emperor Cao Cao; “the strategizing, the decisive victory thousands of miles away” Zhang Liang, resourceful and resourceful to prosper the Han industry; respected by the world as a “genius doctor” , Hua Tuo, the “general doctor of common people” and “originator of surgery”; Li Shen, the famous peasant poet in Tang Dynasty; Chen Tuan, the supreme Taoist who was honored as “Mr. Xiyi” by Emperor Taizong of Song Dynasty; Xue Fengxiang, the author of “History of Peony” in Ming Dynasty, Qing Dynasty Acting calligrapher Liang T and so on.

The long history, splendid culture, and the cluster of sages have left many precious cultural relics and historical sites in the ancient city of Bozhou. The Cao Cao Troop Transport Road, built in the late Eastern Han Dynasty, is cleverly laid out and well-preserved. It is an underground military battle road built by Cao Cao. It is more than 8,000 meters long and is known as the “Underground Great Wall”. The largest Cao Cao Park in Bozhou City, named after the Cao Cao family tombs in the park, is one of the famous tourist attractions in Bozhou. The Huaxi Building, known as the “Daguan Emperor Temple”, is known as the “Daguan Emperor Temple” with many operas and scripts all over the country. It was also a major historical site in Bozhou, which was built in the thirteenth year of Shunzhi in the Qing Dynasty. There are also the ruins of Yuchi Temple, the “first primitive village in China” that shocked the archaeological world, the Huazu Temple built to worship the “genius doctor” Hua Tuo, and the earliest Bozhou Museum in Anhui Province, which was included in the “Chinese Dictionary of Famous Places”. “Mengcheng Brick Tower” and so on are all tourist attractions that cannot be missed.

Of course, Bozhou is an important factor in attracting tourists, in addition to the profound historical heritage, and a dazzling array of medicinal materials, as well as a wide variety of specialties. As a well-known hometown of longevity in my country, Bozhou medicated diet has a history of thousands of years of development, such as ancient peony chicken, Cao’s fish head, Huazu braised duck, etc., which are both delicious and nutritious. They are used for diet therapy. Good product. The beef bun with a diameter of 40 cm and weighing several kilograms is regarded as the most popular local snack. The noodles are wrapped with fillings made of yellow beef, vermicelli, green onions, ginger and other materials. Crisp and tender on the inside, it’s simply overwhelming. In addition, there are scorched and fragrant “sole biscuits”, the fragrant Mengcheng soup, the firm and smooth Bozhou noodles, the soft and delicious oil sticks, etc., are all must-try delicacies.

Yaxi Ancient Village is located in Longyuanba Town, Quannan County, Ganzhou City, Jiangxi Province. It is about 22 kilometers away from the county seat of Quannan County. It can be reached by car in about half an hour. If you don’t know the ancient village of Yaxi, you will think this village is very new, so many people think that it is a completely new village. In fact, it is not. Although the ancient town looks very new, if you look at its history, it can be traced back to the Ming Dynasty. . At the end of the Yuan Dynasty and the beginning of the Ming Dynasty, the ancestor of the Chen family, Lu Gong, moved from Jinling to Kaiji in southern Jiangxi, and his fifth grandson, Chen Wenxin, separated from Yaxi during the Chenghua period. At present, it has been included in the fourth batch of Chinese traditional villages list, and it is an ancient village with eight years of history.

As soon as I entered the ancient village of Yaxi, there was a very grand welcome ceremony. The old grandfather dressed in Yao costumes led everyone to the entrance of the village to greet him. Although the old grandfather looked very kind, he spoke loudly and powerfully. “The place is not as elegant as here, stop and retrain and take a leisurely time.” This is the beautiful rural life described by Wang Yangming, a writer of the Ming Dynasty. Now it appears on the Yingbin Stone at the head of the ancient town of Yaxi, and it has become the reality of the ancient village of Yaxi. Portrayal.

After the elder’s welcome opening remarks, there was a group of young girls in Yao costumes who said that ethnic minorities can sing and dance, and the Yao people are no exception. Although these girls are young, they have very good dance skills. These little girls danced Yao’s unique dance, filled with youthful enthusiasm and smiles, and also formed a sharp contrast with the old and vigorous old man before, and the visual impact was very strong.

In addition to the performance staff, there are also sisters and grandmothers in Yao costumes who are drying the grass. They are especially immersive, as if they are traveling back to a thousand-year-old village. However, I am not familiar with grass and I don’t know it is drying. What on earth, if you have an erudite or a local Yao friend, please tell me, and let everyone learn and have a long experience.

There is also a performance in Yaxi Ancient Village worth seeing, which is the dragon dance performance on the square. This performance restores the sacrificial rituals of the ancient Yao people. If you are careful, you can find that although they are all dragon dances, the dragon dance of the ancient Yao people is different from other places. The main difference lies in the “dragon”, the ancient Yao people The dragon is woven from haystacks. It is said that in addition to sacrificial offerings, the ancient Yao people would dance dragons whenever they encounter important festive days or when important guests come to visit. This is considered to be the inheritance of traditional culture.

Since the ancient town of Yaxi is a thousand-year-old town, apart from the inherited culture, are there any ancient buildings handed down? Really, these are the two enclosed houses in the Qing Dynasty in the village. It can be said that the entire ancient village exists because of these two enclosed houses. Many people will ask, what is the difference between a fenced house and a tulou? In fact, enclosed houses and earthen buildings are one of the three major schools of Hakka architecture. They not only use different materials, but also have different distribution areas. Although both have the function of living and defending against enemies, generally enclosed houses focus on life, while earth buildings are defenses. The fortifications are stronger, and the enclosure can be divided into Tu Wai and Shi Wei according to different building materials. Fuxing Wai is one of the Tu Wai.

Tuwei Fuxingwei is the earlier one of the two enclosed houses in Yaxi Ancient Village. It was built during the Xianfeng period of the Qing Dynasty. It was a square rammed-earth brick structure built by Chen Shoushuo and Chen Shouying’s uncle and nephew. It seems to give people a very strong feeling, because of the rammed-earth brick wall structure, it is also called “earth enclosure”. The entire building is three stories high, with 17 rooms on each floor. The inner ring corridors are installed on the second and above floors. The design is very compact and unique, but tourists are not allowed to go upstairs without permission.

On the first floor is the Hakka Culture Museum, which not only displays Hakka folk customs, but also includes Hakka intangible cultural heritage, weddings and funerals, and traditional customs of the New Year holidays. If you are interested in Hakka culture, you may wish to Take a look around here, you will definitely get a lot of gains.

Another enclosed house in the ancient village is called “Yafengwei”, also known as Shiwei. It was constructed later than Tuwei. It was built in the northeast of Tuwei by Chen Shouying’s son Chen Xianxue during the Guangxu period of the Qing Dynasty. The fourth floor is one floor higher than Tuwei, but there are only 13 rooms on each floor, which looks a lot smaller than Tuwei, so it is also known as “Xiaojiabiyu”.

Yafengwei’s granite gate and exquisite wood carvings and stone carvings are superb, and the empty brick cannon horns, fire attack devices, etc. all show its outstanding fortifications, which is unique among the Gannan fenced houses. , The second floor is still not allowed to visit casually, but there is a “Twenty-Four Solar Terms” exhibition hall inside the enclosure, which integrates farming culture, Hakka folk culture and Twenty-Four Festivals, which is very interesting.

In addition to the two enclosed houses, there are many other buildings in Yaxi Ancient Village, such as the farming culture exhibition area showing farming culture. Agricultural tools such as plows, rakes and stone mills can be seen here, and there is also a small building. The courtyard and an old house were rebuilt into Yaxi Academy. It contains nearly 10,000 books and is divided into three areas: book collection, reading, and lectures. Not only that, there are many ancient houses in the village, and there are still villagers living in these ancient houses. Therefore, Yaxi Ancient Village can be regarded as a living millennium ancient village.

Having said so much, do you think this ancient village that combines Hakka culture and Yao culture is particularly interesting? If you also like Kayao culture, come and check in at Yaxi Ancient Village! You can also rent a set of Yao clothes and be an authentic Yao for a day in Yaxi Ancient Village.

The picture/text is original by Xia Xia Xia, a travel mad, unauthorized reprinting is prohibited

About the author: now go over 500+ global city, and had studied at Oxford University and Waseda University, UK, Sri Lanka and worked as international volunteers are welcome to continue to focus, eat, drink all over the world to share with you, like to remember the point Like Comment Or share!

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