trap – Spress https://en.spress.net Spress is a general newspaper in English which is updated 24 hours a day. Thu, 24 Jun 2021 15:00:12 +0000 en-US hourly 1 191965906 Under the consumerism trap, the scalpers will never disappear https://en.spress.net/under-the-consumerism-trap-the-scalpers-will-never-disappear/ Thu, 24 Jun 2021 15:00:12 +0000 https://en.spress.net/under-the-consumerism-trap-the-scalpers-will-never-disappear/ | Wrong way A few days ago, the founder of Zhong Xuegao was pushed to the forefront of public opinion because of a sentence. Lin Sheng said in an interview with a TV program that Zhong Xuegao has a slightly higher gross profit compared to traditional cold drink companies. The most expensive one has been sold for 66 yuan, and the product cost is almost 40 yuan. He said bluntly, “It’s at that price. Do you like it? “. As soon as this statement was made, consumers who were originally suspicious of this expensive ice cream became even more dissatisfied and said bluntly that they could not afford it. Although Zhong Xuegao later refuted the rumors that this was taken out of context, the price controversy surrounding this Internet celebrity ice cream did not calm down. Earlier, Zhong Xuegao launched a new product of quick-frozen dumplings, a bag of 16 pieces of 98 yuan, and an average price of 6 yuan for a dumpling. This news was also posted on Weibo’s hot search and attracted a lot of complaints. Why does Xue Zhonggao sell more and more expensively? There are scalpers who dare to fry everything. On Double 11 in 2018, Zhong Xuegao launched the “Ecuadorian Pink Diamond” for 66 yuan a piece, limited to 20,000 pieces, and sold out within 15 hours of going online. From this, hunger marketing penetrated into Zhong Xuegao’s popularity. After the official channels were sold out, more expensive purchasing scalpers appeared on the e-commerce platform. The more expensive it made consumers more curious and helped the brand to further strengthen the brand’s positioning as a “luxury” in the ice cream session. Since last year, new consumer brands have emerged one after another, but you will find that scalpers can be seen everywhere in the consumer boom set off by these brands. A scalper of iron, a flowing internet celebrity product “A cup of 60 yuan (including the cost of milk tea), four cups or more, delivery fee of 30 within five kilometers.” Tea Yanyue became popular in Changsha and Wuhan, and a scalper who was transferred from a concert scalper to buy milk tea on his behalf Wrote in the circle of friends. He told us that at the beginning, the purchase fee was 50 cups, and the price increased to 80 yuan in the middle. Now 60 yuan is a relatively ordinary price. A cup of tens of yuan or even a peak of hundreds of yuan, milk tea scalpers like him make a lot of money by helping consumers line up and buy on their behalf. After experiencing the popularity of brands such as Hey Tea, Naixue’s tea, and Cha Yan Yue Se, the milk tea scalpers have formed their own commercial system. It’s also a scalper. What Fang Jun is queuing up to buy is not milk tea, but JK uniforms. In recent years, JK uniforms have gradually broken through the shackles of the niche circles and moved towards the public eye. However, the unfriendly sales model of this circle still discourages many fans who like JK uniforms. Generally speaking, big brand stores spread out in various social channels and private domain groups half a year in advance, and then officially launched them after building a trend. Genuine skirts are almost sold out within a few minutes after the opening of the group. Goods are not easy to buy, and the prevailing contempt chain in the circle makes them disdain to wear fake JK skirts, and proxy shooting and scalpers are naturally born in this circle. On Xianyu, buyers search for a skirt of the same style, and the price is usually much higher than the opening price, but Fang Jun is not worried about not being able to sell it. She has a new product in “second”, and most of it can be transferred at a high price. The rise of new consumer brands and the new consumer demand brought about by the breaking of the subculture has caused a large number of scalpers to move from the original ticketing market to the new track. In addition, some traditional consumer industries have upgraded their consumption and have fun with the fan economy. The scalpers are still indispensable. Active. For example, milk, milk companies sponsor talent shows and use milk tickets as a gimmick to drive product sales. The scalpers stock up on products in the early stages of the show. When the show becomes popular, they will sell milk tickets to fans at high prices while reselling products with no voting value. At the same time, they also sell agent investment business to the trainee’s company or support club, which can be described as one fish and three foods. Dairy companies have benefited the most from this marketing model. Taking Mengniu as an example, the milk beverage business of Mengniu Zhenguoli has bottomed out after its sales declined in 2016. It has maintained a low double-digit growth rate for five years, which has become a major driving force for Mengniu’s revenue growth. From a more macro perspective, the steady recovery of my country’s consumer market is also indispensable for the promotion of new consumer demand and new consumer brands. According to data released by the National Bureau of Statistics on the 16th, in May this year, the total retail sales of consumer goods was 3,594.5 billion yuan, an increase of 12.4% year-on-year, an average increase of 4.5% in two years, and a month-on-month increase of 0.81%. Among them, the consumption of upgraded commodities and cultural tourism services has grown rapidly. Our lives have already perceived this kind of splendid consumption. Hey tea, tea beauty, vitality forest, bubble Mart, Zhong Xuegao… tens of thousands of people lined up outside the store for 7 or 8 hours to drink a cup of milk tea. , I stayed at the official flagship store to buy a few ice creams, but found that they were sold out before they could grab them. Hanfu, JK uniforms, Lolita skirts, the minority frequently broke the circle, but for original, high-end, favorite skirts, spend more time Sometimes too much money can’t be bought. Consumption is booming, and it seems that nothing can stop Chinese people from spending money. Many people attribute this to the explosive consumption of young people, and it is also a common choice under the trend of consumption upgrading. However, this choice may not be an active behavior after the change of consumption concept. When the question of harvesting the IQ tax is getting louder and louder, these new consumer brands are more like a “collusion” between entrepreneurs and capital, driving consumers to follow the trend of consumption. , It is the scalpers who are constantly “upgrading”. Buying a 66 yuan Zhong Xuegao does not mean consumption upgrade Part of the reason why Internet celebrity products dare to sell more and more expensive is indeed due to changes in consumer demand. For example, ice cream, according to the CBND consumer big data report, from 2018 to 2019, consumers’ demand for ice cream has gradually diversified, and more niche flavors have become the object of consumers’ pursuit. In addition, eating healthier It has also become the focus of consumer concern. This is in line with the core of consumption upgrading, and the pursuit of higher quality and value drives consumers to pay for better products. However, with these new consumer brands in front of us, are the characteristics of the products themselves the most attractive to consumers? Probably not, it is more about the scarcity created by the brand deliberately, and the social value brought by the marketing campaign. Lin Sheng revealed Zhong Xuegao’s marketing skills as early as in an interview: if there are about 30 products on the market, there are 20 of them that are topical products with limited sales and limited sales, and they will be sold for one day or seasonal. The products are only sold for one season, they are short-term products, and will not be produced for a long time in the future. The beauty of tea attracts tens of thousands of people in line, largely because it is hard to find a cup, and consumers are becoming more and more curious. In the “2019 White Paper on New Tea Drinks Consumption”, in the survey of consumers’ thoughts about queuing when buying milk tea, 44% of people think that there are many people in the queue, which proves that it is worth the wait, and the most people hold this kind of thought. However, they may not know that the scalpers may be the most mixed in these teams. When the scalpers have not yet established a brand’s reputation, they help businesses create a fiery illusion and attract consumers. If the brand becomes popular, they will instead arrange or purchase for consumers who don’t want to line up. Online, the role of scalpers is still critical. The brand is engaged in hunger marketing, it is okay to get a joint name, sell in limited quantities, or they are delayed in replenishing goods, increasing supply exceeds supply. At this time, the influx of scalpers will make products more scarce. Spending more money to pay for the premium price of the brand behind the product to meet your own social needs can be characterized as a consumption upgrade, and you can spend several times the price to buy products that are raised by various false marketing costs and satisfy one-time curiosity attempts. This is not a consumption upgrade. In fact, this can also be judged from the results. First, are consumers satisfied? For many people, the answer is no. On social platforms, various online celebrity products or online celebrity stores are praised as “there is in the sky, but there is nothing in the underground”, which seems to be worthy of being planted or punched in. But after our friends around us tried to buy, most of them reflected that they were not worth it. this price. For example, Zhong Xuegao, online complaints that XX is not as good as it is not as good as a few dollars are the mainstream. The same is true for Internet celebrity restaurants. According to the survey data of Consumer Reports, only 43.7% of the respondents believe that “basically satisfactory, and the actual production is in line with expectations”, while most of the rest feel that it is not as expected. The second is whether high prices constitute a consumer burden? The basis of consumption upgrade is built on the basis of the increase of income level and the decrease of Engel’s coefficient, and products with higher prices and better quality can be purchased within the scope of one’s ability. But a cup of milk tea for more than 100 yuan, a box of 220 yuan ice cream set, a pair of dirty bags for 260 yuan… Young consumers can make a single purchase in order to make a circle of friends, but can they consume it as normal fast-moving products? ? According to data from the National Bureau of Statistics, the actual growth rate of per capita disposable income of Chinese residents has fallen from 7.4% in 2015 to 5.8% in 2019, and the average actual growth rate in the past two years is 4.5%. On the contrary, the overall household debt level has risen rapidly, especially young people, who are collectively destitute. This seems to be able to find a clue from increasingly expensive consumer goods. The scalper that never disappears? For a long time, scalpers acted as a middleman, raising product prices and disrupting the normal sales of products. Now, with the new consumption boom, more and more consumption bubbles have been created, and consumers have suffered the most. A buyer of JK uniforms said that although the items in this circle are rare and expensive, many skirts that are not out of print have been snatched by a group of scalpers and maliciously speculated at high prices. As a result, girls who really like JK uniforms can’t buy them directly from the store. skirt. What disgusted her the most was that many shops knew this, but instead engaged in hunger marketing, drawing cakes every day, and couldn’t buy a dress that she liked for half a year. Consumers don’t like scalpers, but why do scalpers grow bigger and bigger? In the early days, the scalpers were mostly in the ticket market. For many concerts, meet-and-greets and other organizers, they were actually an effective sales channel. An industry insider said that if the organizer encounters a concert with a good box office, it can increase the price to the scalper to obtain higher revenue. If the box office fails, it will give the scalper a lower price to transfer the risk. Such interest links and entanglements have long been tacitly understood. Perhaps it is precisely because this kind of “cooperation” under the table has a long history, which leads to the fact that no matter what line of scalpers, it seems that they are not opposed to the stakeholders. For example, Hi Tea has repeatedly been exposed to employ the Yellow Steak Team to create a fiery illusion. The scalpers contributed to the fame of Hey Tea and became the “black history” of Hey Tea’s eagerness to clarify the relationship. Another example is milk tickets. The scalpers derive their proxy investment business from reselling milk tickets, and proxy investment is to help fan clubs or brokerage companies to vote. It is reported that the second stage of “Blue You 3” is at the end. According to the milk fare and the price of female workers at that time, the daily expenditure exceeds 100,000 yuan, of which the scalpers make most of it. In 2019, on the eve of the Rocket Girl Flying Concert Guangzhou Station, it was also revealed that the organizer was suspected of making private negotiations with the scalpers and speculating on the fare. Although on the surface many businesses remind consumers not to buy products from scalpers, once businesses or brands can get more benefits from scalpers’ price hikes, in fact they have more choices than inaction. Just like Zhong Xuegao, every time he shouted that he was working hard to expand production capacity to make up production, but each time the specific replenishment time could not be determined. In Bubble Mart, many baby friends reported that the scalpers in the physical store opened the box and looked at the cards, buying hidden or hot money, and the clerk turned a blind eye to them. New consumer brands have never been poor. Consumers’ wallets are emptied, but the “appetites” of scalpers are fattening. A milk tea scalper in Wuhan, who only opened a shop through the tea Yanyue color, earns about a few thousand yuan a day, and can also reach 10,000 yuan on holidays. He said that his income has once exceeded that of when he was a concert scalper. When the Starbucks Cat Claw Cup went viral, the products that were snapped up at the original price of 199 yuan changed hands, some sold for 1,000 yuan, and some sold for 1,500 yuan, and a net profit of more than 10,000 could be obtained by selling more than ten. The prosperity of the world is all for profit; the hustle and bustle of the world is all for profit. Outside the Changsha Chayanyuese store, the scalpers still arrive every day, unimpeded. They don’t care whether consumption will rise or not, let alone whether this is an illusion of consumption prosperity, but it is time for us to reflect.

]]> 27262 From Elon Musk to Ngoc Trinh: Virtual currency fever is full of pitfalls https://en.spress.net/from-elon-musk-to-ngoc-trinh-virtual-currency-fever-is-full-of-pitfalls/ Wed, 12 May 2021 19:20:08 +0000 https://en.spress.net/from-elon-musk-to-ngoc-trinh-virtual-currency-fever-is-full-of-pitfalls/ Starting to expose the crypto market sharks that small investors if not careful will easily become lucrative prey for them.
when the Elon Musk On the second most popular television talk show in the United States to talk about virtual money, the crypto market has seen an unprecedented explosion. Except for Bitcoin, other virtual currencies all set new records and recorded the highest capitalization in history of $ 2,400 billion, surpassing both Apple and Amazon.

The constant influx of money into cryptocurrencies has a huge impact on billionaires who run SpaceX and Tesla, who identify themselves as Dogefather (roughly translated: The Godfather of Dogecoin). And if the market crashes, Elon Musk said people could call themselves Elongate, a reference to the Watergate scandal that led to the resignation of 37th US President Richard Nixon. Both Dogefather and Elongate have become virtual currency projects attracting thousands of investors with tens of millions of dollars frantically pouring into projects still on this paper. That’s not to mention the effect that Elon Musk created earlier that made another satirical virtual currency, Shiba Inu, also skyrocket in value. Mark Zuckerberg named his goats Max and Bitcoin, immediately fueling the zoonotic crypto craze. But Elon Musk is not alone, the 50-year-old billionaire will soon feel his shark position being violently shaken by characters who are not less popular. Mark Zuckerberg in a recent post with a very simple caption “My goats: Max and Bitcoin” has fueled the fever of fauna virtual money. In just a few hours, anonymous and worthless virtual currencies such as Pig Finance, AquaGoat, Akita Inu or Pitbull suddenly increased in both value and trading volume. The up and down momentum a few times like this is a true reflection of what’s going on in the world of cryptocurrencies, where small investors (called fryers) are buying and selling massively based on celebrities (yes probably the shark) mentioned. It all stems from the fear of missing an opportunity, a term that is extremely popular in the world of cryptocurrency players called FOMO status. By FOMO, a worthless satirical virtual currency Dogecoin has gone from zero to the fourth largest cryptocurrency in the market with a peak cap of $ 90 billion. Dogecoin, after a series of pump & dump fluctuations and sharks is currently trading around the $ 0.50 mark corresponding to a market cap of around $ 66 billion. Very soon, however, another emerging candidate appeared to threaten the Dogecoin dog’s position, which is the Shiba Inu. Just being listed on the world’s largest exchange, Binance, Shiba Inu has dramatically increased in value with a cash flow of nearly $ 20 billion after 24 hours. Ngoc Trinh also joined the virtual money game with a series of bold PR status statuses. Following this craze is not only the technology world, but also art activists like Cao Thai Son. In recent days, the voice of Rain Road not only constantly mentioned virtual money but also livestreamed to show fans how to wisely invest in the virtual money market. But when Cao Thai Son has not revealed how much money to invest in this market, another Vietnamese “shark” has revealed, that is Ngoc Trinh. In just one red afternoon, “the queen of underwear” immediately posted four lines of status referring to virtual money, in which a status showed off a (fake) account with more than $ 10 million, including nearly $ 900,000 invested in virtual currency Shiba Inu. Removed the latest status because of being exploited to borrow someone else’s account, Ngoc Trinh’s four consecutive status lines still attracted tens of thousands of likes, thousands of comments and shares. Although it was confusing and was judged as a PR trick, Ngoc Trinh still showed the height of the hand of a person controlling the game, leading the fry by writing simple, easy to understand correct style “no money. land to eat ”. At the same time as Ngoc Trinh, on the other side of the hemisphere, billionaire Elon Musk, as usual, continues to have a turbulent tweet when he makes a poll to ask people if they want Tesla to accept payment by Dogecoin coin or not. Currently, 76% of respondents said yes. But again, investors need to be wary of their own pockets, not chasing celebrity calls if they don’t want to be victims of this zero-sum game.

]]> 13469 Use fat melt cream, do not fall into the ‘sweet’ trap https://en.spress.net/use-fat-melt-cream-do-not-fall-into-the-sweet-trap/ Sun, 02 May 2021 21:55:08 +0000 https://en.spress.net/use-fat-melt-cream-do-not-fall-into-the-sweet-trap/ Manufacturers are actively promoting that their products dissolve fat effectively, quickly and safely for consumers. What about the reality?
When they are young, everyone’s skin is very firm. Over the years, the process of subcutaneous fat accumulation is influenced by hormonal changes (mainly female hormones), complex nutrition. Specifically, the effect here is on: blood supply and skin nutrients, body water retention, changes in the structure of adipose tissue and subcutaneous connective tissue. The accumulation of fat will be more and more the older women, the more overweight they gain, those with excess diets, drink less water, less exercise … Excess fat is often concentrated in the thighs, buttocks, arms and stomach … Excess fat makes the skin no longer firm, smooth, but concave, sagging and the body becomes swollen and lumpy. This makes women always feel insecure about their appearance, afraid to communicate with everyone around them … Moreover, possessing an excess of fat accumulation in the body also means that facing the risk of dangerous diseases such as diabetes, hypertension, fatty liver, fatty blood …

The pitfalls For many women who have a fat body, always busy with work, family … do not have much time to take care of themselves, the ads about fat-soluble ice cream: Fast fat burning or Apply cream on where, fat will dissipate that place; No need to exercise, no massage, just apply cream regularly every day, will have a slim body …, or Speed ​​up the fat burning process, help you beat belly fat, lose 3cm Waist circumference in just 1 day… too attractive. Hundreds of fat-soluble creams are advertised to help lose weight, get back in shape are surrounded by sisters. However, whether using lipolytic cream works or not is still worth discussing. Fat-soluble creams are short-lived. The real effect is still open … In fat-soluble creams, the main ingredient is caffeine and essential oils extracted from hot peppers, ginger root, turmeric, lemongrass, natural beeswax and other natural ingredients, promoted with the The use is the ability to quickly penetrate deep into the skin layer, combine other substances to destroy fat (increase sugar consumption), stimulate fat burning and waste fat through sweat and urine, prevent intake of excess fat into the body from food … The promotion is like that, but in fact, the use of fat-soluble cream is not as effective as expected, but also has many troubles. Many people have pointed out the disadvantages of fat-soluble creams such as: Creating a hot, tingling sensation in the abdomen. Cannot lose fat independently, it can only be used as an aid, should be used in conjunction with other weight loss methods. On the market, there are many fake goods, fake goods, mixed poor quality goods. Because the fat melt cream has strong irritants such as chili, ginger, and is widely applied on thin skin, users often have reactions. People with sensitive skin are susceptible to irritation, mild burning, redness at the application site, blistering and blistering, watery, and subsequent blistering. There have been many cases of allergies, dermatitis due to lipolysis cream, long-term treatment must be new. In fact, the effect of lipolytic cream is still left open, because many ingredients of the cream such as ginger, chili, caffeine … are recognized to have the effect of dissolving or burning fat. However, even if that is true, these substances cannot penetrate deep layers of fat. Therefore, it is very difficult for the fat blocks in the abdomen, hips, thighs … to be thinner after applying the cream. Melting cream actually works to tighten the skin, making the applied skin look firmer and tidy, so many people mistakenly think the cream has melted excess fat. In fact, fat-soluble creams only work for a very short time, and then fat accumulation happens as usual. Even the application of the cream and the hot wrap is just local dehydration. Immediately after using, women feel more compact, but only a few moments later, the body is fully rehydrated will return to the original. Be careful when buying belly fat melt cream products, even buying from acquaintances. In addition, should also understand that the belly fat melt cream only works to support fat loss, reduce belly fat temporarily. Need to combine with diet and exercise to be effective. Absolutely do not use non-origin cosmetic products and do not consult a doctor.

]]> 11147 Original SF Express falls into the trap of long-termism https://en.spress.net/original-sf-express-falls-into-the-trap-of-long-termism/ Tue, 27 Apr 2021 01:20:08 +0000 https://en.spress.net/original-sf-express-falls-into-the-trap-of-long-termism/

Author/ Ren Yafei

Source / Benben Finance (ID: daxiongfan)

SF Express in 2021 is not going well at all.

Yesterday, SF Express announced its report for the first quarter of 2021. SF Express achieved revenue of 42.620 billion yuan, a year-on-year increase of 27.07%; net loss attributable to shareholders of listed companies was 989 million yuan, compared with a profit of 907 million yuan in the same period last year, a difference of 2 billion.

As early as April 8 when SF Express announced its first-quarter results forecast, the market reacted fiercely. SF Express’s stock price plummeted on the 9th. As of yesterday, SF Express’s closing price was 63.18 yuan, and its stock price has hovered at 63 yuan in the past week. From the historically highest price of 124.06 yuan to the present, in two months, the market value of SF Express has evaporated by more than 270 billion yuan.

Where did SF Express lose its money?

The official explanation is that during the Spring Festival, 1 billion was spent on subsidizing employees, transportation capacity guarantee costs, overlapping investment costs in resources, new business expansion and pre-investment, and so on.

Faced with investors’ questions, Wang Wei took the initiative to apologize, saying that the losses were mainly due to management negligence. From an analysis point of view, the epidemic suddenly led to an increase in transportation capacity guarantee costs and employee subsidies. This is a sudden and short-term impact, but the latter two are the long-term impacts caused by SF Express’s insistence on investing in the future.

Wang Wei, chairman and general manager of SF Holdings, once said, “SF is not only targeting the 400 billion traditional express delivery market, but the 12 trillion large logistics market.” “The competition that the express industry will really face in the future will not come from peers, but A high-tech company like Google”.

Therefore, Wang Wei, who has always adhered to the long-term doctrine, has spent the past three years spending lavishly on new business development.When Binfan Finance sorted out the investment and M&A trends of SF Express and its affiliated companies, it found that only There are 38 investment projects under the name of SF Holdings. The investment speed has accelerated since 2014, and slowed down in 2019 and 2020, especially in 2018, when the number of investment reached 12.

Is it true that SF Express buys and buys so lavishly?

From now on, SF Express seems to have fallen into a kind of long-term trap. The investment is too large, the return period is too long, and the new business does not seem to bring considerable growth to SF.

01 Where did SF Express lose money?

“I didn’t manage well in the first quarter, and I was responsible for it. I was negligent in management.” On April 9, Wang Wei apologized in response to investors’ doubts about the loss of SF Express.

This is also the first performance report of negative revenue growth that SF Express has handed over since its listing. In the 2020 annual report released in March this year, SF Express has just delivered outstanding results. In 2020, SF Express achieved revenue of 154 billion yuan, an increase of 37.3% year-on-year, which was much higher than the industry’s 17.3% growth rate, and its net profit attributable to its parent was as high as 7.33 billion yuan.

Regarding the performance loss in the first quarter, SF Express stated that there are five major reasons, namely:

  1. Continue to increase the pre-investment of new business;

  2. Since the fourth quarter of last year, temporary resource input has been increased to undertake the increase, which has put pressure on costs and increased capital expenditure input;

  3. The company re-integrated the express network, express network, storage network and other resources, and there is a certain amount of resource overlap;

  4. During the Spring Festival, subsidies for on-the-job personnel hit a record high, reaching 1 billion yuan;

  5. The growth of the bulk order business of time-sensitive parts was lower than expected, and the gross profit of e-commerce parts was under pressure.

    These 5 reasons, except for the one-time expenditure of 1 billion yuan in employee subsidies, and the decline in SF Express’s gross profit margin due to industry competition, the rest are all As a result of SF’s cost problems, these expenditures are mainly spent on SF’s new business.

    SF Express’s 2020 financial report shows that as of the reporting period, SF Express invested a total of 14.155 billion yuan, accounting for about 9.2% of its revenue, nearly 1.2 billion more than last year , Including land, warehouses, sorting centers, airplanes, vehicles, information technology equipment, etc., among which sorting centers and aircraft have a relatively large investment, accounting for nearly 6 billion. In addition, investment in technology reached 4.273 billion yuan, a year-on-year increase of 16%.

    Judging from Wang Wei’s favorite aircraft, in 2009, SF Airlines had only 2 aircraft. In 2012, SF Airlines’ fleet expanded to 10 aircraft. In 2016, the scale has been expanded to 30. In 2017 and 2018, SF Airlines purchased another 10 aircraft. As of February this year, SF Airlines has bought 63 aircraft, making it the domestic cargo airline with the largest fleet.

    In addition, SF Express has also increased its investment in the construction of Ezhou Airport. In the first quarter of this year, three self-operated freighters were added. By the end of the year, the fleet size may reach 70. It is expected that Ezhou Airport will be put into operation next year.

    In simple terms, the reason for SF Express’s loss is that the increase in investment has led to pressure on costs; the explosive growth of business volume has brought about a bottleneck in production capacity; the investment in new business has not yet achieved profitability. In addition, the expansion plan of heavy assets, It is also accompanied by certain debt risks.

    And these increases in costs will hold SF Express for a long time to come. Wang Wei said that SF Express will certainly not lose any more in the second quarter, but the annual profit cannot return to the same period last year, because the battle will continue in the future and there are still many goals to be achieved in the next three years.

02 buy buy buy

If the reason for the loss is short-term investment, leading to increased costs, Wang Wei will not emphasize that the company’s annual profit cannot return to the level of the same period last year. What has SF Express bought in the past three years? how much did you spend?

Previously, Wang Wei said in an interview: “Our future will be to go into many industries, and to deepen many industries, rather than’last mile’ warehouse distribution. If this is the case, we will never deepen one industry. Using technology to upgrade this industry is the direction SF Express will take in the future.”

What SF Express has to do is to provide B2B2C integrated full-process supply chain logistics services. In February this year, SF Holdings announced that it would acquire 51.8% of Kerry Logistics at a total consideration of HK$17.56 billion. This is the latest investment in 2021.

In fact, whether it is this cooperation with Kerry Logistics or the previous cross-border exploration of e-commerce platforms, SF Express’s underlying logic has not changed, that is, to create a one-stop integrated logistics solution.

Wang Wei once publicly stated: “Today’s organizational structure and business model of the four major international express delivery giants can be used as a reference for SF Express’s future mid- and long-term development. , E-commerce distribution, etc. give another supplier’s operating mode, which may be adjusted in the near future. Therefore, we must invest resources to do a good job now.”

to this end, In recent years, SF Express has continuously made large purchases through investment and mergers and acquisitions .

Number of investment projects of SF Holdings and its affiliates from 2013 to 2020

According to the company’s data, As of March this year, there were 38 investment projects under the name of SF Holdings alone. In terms of time, SF Express did not make a single investment before 2013. The number of investments in 2014 was 3, the number of investments in 2015 was 7, and the number of investments in 2016 was 5. In 2017, the number of investments dropped to 2. At the peak, the number of investments was 12, accounting for nearly one-third of the number of investments. Since then, the investment speed has started to slow down again. There were 7 investments in 2019 and only 4 investments in 2020.

For example, in May 2017, UPS announced the establishment of a joint venture company with SF Holdings in Hong Kong; in March 2018, SF Holdings acquired Guangdong Xinbang Logistics for 1.7 billion yuan to increase its heavy cargo express business; in March 2018, SF Holdings issued an announcement, Hubei International Logistics Airport was approved, and the central budget, the Civil Aviation Development Fund, and the Hubei Provincial Financial Fund invested more than 8 billion yuan in total. In April 2018, 100 million US dollars led the financing of Flexport, a well-known American technology loan, to increase international business; In August 2018, we joined hands with Xia Hui, China Merchants and China Railway Corporation to increase the cold chain, shipping and railway business; in October 2018, it invested 5.5 billion in the acquisition of DHL’s supply chain business; in 2019, SF Express invested in Yiyoutong A+ Round of financing and so on.

The above are just some of the important key deployments of SF Express’s investment strategy in the past three years, and they are also frequently mentioned and familiar to everyone. In fact, in SF Express’s financial reports for the past three years, the long-term equity investment alone contains many other joint ventures or joint ventures’ investment arrangements.

Especially in 2018, China Yunda Airport Airport Ground Service Co., Ltd., Beijing Wulian Shuntong Technology Co., Ltd., Beijing Shunhe Tongxin Technology Co., Ltd., Zhejiang Kailux Technology Co., Ltd., Guangdong Shucheng Technology Co., Ltd., Xi’an Hua Joint ventures or joint ventures such as Han Airlines Passenger and Cargo Service Co., Ltd. and Qingdao Dakai Freight Forwarding Co., Ltd. have all received large amounts of new investment.

According to SF’s financial report, in 2018, all SF’s joint ventures will invest 12.159 billion yuan in new investment, and the new investment in joint ventures will be 402 million; in 2019, the new investment in SF joint ventures and joint ventures will be 105 million yuan and 179 million yuan respectively; 2020 This figure was 1.134 billion yuan and 378 million yuan respectively. In the past three years, SF Express has invested more than 14.4 billion in joint ventures and associates.

Classification of investment projects of SF Holdings and its affiliates from 2013 to 2020

From the perspective of industry distribution, the investment of SF Holdings basically revolves around the main business Among them, the logistics and warehousing industry has the highest number of investments, reaching 15; followed by corporate services, with 11 cases; e-commerce, with 6, ranking third. Others are the Internet of Things and artificial intelligence serving the main business, with 4 and 2 investments respectively.

Among these 38 investments, they are only publicly visible investment projects under the name of SF Holdings.

At the end of 2017, Meituan Wang Xing gave an internal speech. This speech shared his views on the supply chain and 2B business: “In the recent period, my judgment is that if the next wave of Chinese Internet wants to pick up, it will be a very The important direction is driven by innovation in the supply chain and the 2B industry, so this is the supply side.”

Wang Wei once publicly stated that SF Express pays more attention to the quality of revenue and provides high-quality services to mid-to-high-end customers than its business volume share. “SF is not only targeting the 400 billion traditional express delivery market, but the 12 trillion large logistics market. market”.

But after spending a lot of money on new business, what exactly have these investment projects brought to SF Express? From the current point of view, some are still being integrated, the effect is difficult to quantify, and the time cost is a major concern. When these businesses will create value for SF Express, there is even more uncertainty.

03 SF’s dilemma

From the perspective of long-term strategy, companies occasionally have short-term losses. It is understandable that as long as the strategic requirements can be met, there will be a return one day. However, in the process of company expansion, not all losses can be attributed to strategic losses, and blindly burning money cannot burn the future. While Pinduoduo, Meituan, JD.com and other major Internet companies have succeeded, there are also a number of companies that have been eliminated, such as Eggshell, Ofo, and Ruixing Coffee.

So, what kind of loss is considered a strategic loss of a company? Take SF Express as an example, the loss in the innovative business is a strategic loss.

SF Express’s business includes: time-sensitive express delivery, economic express delivery, express delivery, cold delivery and medicine, intra-city express delivery, international, supply chain and others. Among them, time-efficient express delivery and economic express delivery belong to SF Express’s traditional business. Among them, time-efficient express delivery mainly focuses on mid-to-high-end business items, and economic express delivery mainly focuses on low-end e-commerce items.

And SF Express, cold shipping and medicine, supply chain, etc. belong to SF’s new business.

From the perspective of the proportion of SF’s various business revenues in 2020, the proportions of timeliness, economy, express, cold transport and medicine, intra-city express, international, and supply chain are 43%, 28.6%, 12%, 4.2%, and 2 %, 3.9%, 4.6%, 1.46%. Compared with 2019, the proportion of revenue has clearly seen a decline in timeliness and an increase in the economy and express transportation. Among them, time-sensitive express delivery declined by more than 7%, and economic express delivery increased by nearly 5%.

On the whole, SF Express’s new business revenue accounted for 28.24% in 2020, which is an increase compared to 2019, but the growth is less than 3%. In other words, It still depends on the traditional business.

Chen Fei, director and deputy general manager of SF Holdings, also stated that although the proportion of economic items with a relatively low unit price in 2020 has exceeded the time-limited items, From the perspective of the overall revenue of the new business, the contribution to the company’s revenue is very limited.

In addition, unlike Tongda, which relies on e-commerce, SF Express’s core competitiveness is time-sensitive express delivery, and it has always been its cash cow. However, the main business of aging express delivery has also seen a growth ceiling in recent years. From 2017 to 2020, the revenue growth rate of SF Express Express was 1.40%, 14.30%, 5.93% and 17.41% respectively, with obvious fluctuations. In 2020, due to the impact of the epidemic, the growth rate will be relatively high.

Wang Wei once said that the company will not blindly burn money to do new business, but if short-term profit pressure can be exchanged for long-term competitiveness, it has the opportunity to build SF Express into an indispensable choice in the market and is willing to reduce its profit in the next 1-2 years. Rate expected.

But the problem is, SF Express has fallen into a long-term trap. The projects that have invested heavily in the past three years have not brought considerable growth to SF Express. There is also great uncertainty about whether it will bring deterministic growth in the next few years.

At present, the problem that SF Express has to solve is not only to ensure that the traditional time-sensitive express delivery maintains stable growth, but also to make breakthroughs in the areas of economy, express, cold, international, intra-city, and supply chain.

“I don’t believe in chance, why is there chance? I believe in chance because of ignorance. I suddenly win a big prize. If I don’t know why, I feel like chance. When all the factors are brought together, you can compare them. You will know that this is inevitable. What we have to do now is to use this good platform of SF Express to turn many uncertain and seemingly accidental things into inevitable in the future.”

Looking at it now, the accident in Wang Wei’s mouth becomes inevitable for SF and it still takes time.SF Express falls into the trap of long-termism

]]> 9219 Another trap of ‘super profits’ is nearly 10 million VND / day https://en.spress.net/another-trap-of-super-profits-is-nearly-10-million-vnd-day/ Sun, 25 Apr 2021 11:14:10 +0000 https://en.spress.net/another-trap-of-super-profits-is-nearly-10-million-vnd-day/ Will the 100% 100% Coolcat-insurance crash is powerful enough to alert those who are immersed in a ‘dream’ of changing their lives thanks to this investment channel.

In recent days, many investors are confused because the Coolcat application (exchange of gold, virtual currency and USD and is committed to 100% capital insurance) suddenly cannot access and can not contact the exchange. . Many investors have come to the authorities to file a denunciation about the appropriation of property. Specifically, when accepting investment on the Coolcat app, investors will be given a code (ID), their job is just to predict the price of Bitcoin (digital money), gold price up or down. If the guess wins, you receive 73% of the winnings. If you lose 6 times in a row, you must stop and report to get 100% compensation insurance. Coolcat offers 6 premium packages for a fee from 54 USD to 9,146 USD (1.26 – 210 million VND). For example, when buying an insurance package with a fee of 210 million VND, investors will receive interest from 3.3 to 9.7 million VND per day. But now, hundreds of people investing in the Coolcat application are sitting on the fire when suddenly the application is no longer accessible. Grow another floor right away However, after information about the Coolcat app with a commitment to 100% capital “collapsed” spread on social networks, Facebook ST Crypto was immediately established and downloaded the step-by-step instruction clips to register for insurance. capital on FORTREX. According to the Facebook owner named NHD – claiming to be an expert in marketing and financial investment, joining the Fortrex exchange is easy. After only 4 steps, including: fill in basic information such as name, phone number, email … and then transfer the amount you want to insure to the insurance support team; Take a screenshot to confirm the successful transfer with a message with the content (username + phone number + insurance package you want to subscribe) to complete the registration procedure. The rest, investors just have to wait until the selected time frame (12 noon or 19 pm daily) to execute buy or sell orders as directed by the insurance support team. According to the Facebook owner named D, investors only need to spend 10-15 minutes in the time frame to register for insurance and follow the instructions, it will easily make a profit of 1-2% / investment amount. in each session and from 26-35% / month. That means if you spend $ 5,000, equivalent to about 120 million, each month you will also get “the most poor” about 30 million. In case the group gives false signals causing the investor to burn out their account, they will be compensated 100% of the capital. To increase confidence, D said that 60 people were 100% capital insured this week and D himself has experienced this Fortrex exchange for a long time, so everyone can feel secure about this exchange. In addition to the 100% capital insurance exchange called Fortrex, the social network has many insurance platforms that operate similarly. For example, with Wefinex, investors have to spend a minimum capital of 500 USD or more, just follow the expert’s instructions, if winning, it is normal to enjoy a profit of 2-3% / day. even higher than 3% / day (equivalent to about 60-90% / month). The remaining losses will be compensated by the specialist. Similar to exchanges such as Fioption, Busstrade … are also advertised by brokers as a 100% capital insurance platform, providing a way to make money long-term in 2021. According to a member of the Busstrade floor, this floor is currently attracting near 8,000 investment members. The “virtual money” line tricked 32,000 investors into collapsed named iFan, Pincoin in 2018, causing many people to lose nothing. White loss is easy to understand Dr. Dinh The Hien, a financial expert, said: The principle when putting money into any investment channel is that they cannot prove that they are holding the investor’s money is legal, protected by the law. All those investment channels are all risky. “Similar stories have happened decades ago and I affirm that they will continue. Is there just a difference in the form of fraud, the scale of the scam”, Mr. Hien affirmed. So the question is why people who know in advance may lose nothing but still close their eyes and legs, the only answer is: Because of super profit. Outlaw investment channels exist because of human greed. Smart investment is when faced with super profits, each person must carefully consult with knowledgeable people about whether to put capital in or not, or when to invest capital to minimize the risk. empty-handed. Sadly, among those who face the risks from these investment channels, there are many who have used their accumulated money to “gamble”. “Therefore, as an individual investor, it is not allowed to pour money into channels that are not protected by the law. Do not seek high profits without knowledge. Because with an investment of about 10 billion. But achieving a profit higher than bank deposits about 30-40% is terrible. For example, the bank deposit interest rate is currently at 7% / year, another investment channel gives you. 11 – 12% / year is already a huge profit “- Dr. Hien emphasized. Deputy Governor of the State Bank of Vietnam Dao Minh Tu said that the provision of services for buying and selling foreign currencies or generating foreign currencies must be licensed by credit institutions licensed by the State Bank to operate. . However, up to now, the State Bank has not licensed any services other than those previously licensed. Therefore, organizations operating like the Forex market today are completely not in compliance with the law. “For people, putting money here is very risky and the law does not protect those risks. Therefore, people must be very cautious, especially with offers for a high percentage of profits. That is a sign of deception “- Mr. Tu warned. Accordingly, Mr. Tu recommends that people be cautious and consult professional people when participating in investment. Similarly, Mr. Tu also affirmed that virtual money is just an encrypted virtual product, not ordinance money or a means of payment. The law does not allow its functional use as the current ordinance currency. “The investment in cryptocurrencies today has many problems that have been evaluated. Authorities are clarifying the issue of legal basis management and virtual currency trading ”- Mr. Tu said.

]]> 8399 The deadly trap systems in the tomb of Qin Shihuang https://en.spress.net/the-deadly-trap-systems-in-the-tomb-of-qin-shihuang/ Tue, 20 Apr 2021 22:00:08 +0000 https://en.spress.net/the-deadly-trap-systems-in-the-tomb-of-qin-shihuang/ The tomb of Qin Shihuang is one of the greatest archaeological mysteries in the world.
In the history of China, there were more than 500 emperors, when it comes to the originator of the emperor, it is of course that Tan Shihuang.

Qin Shihuang was the first emperor of China with a history of five thousand years, unifying six vassal countries, unifying currencies, unifying documents, contributing to building the world famous Great Wall of China, and Of course, the large and large population of Qin Thuy Hoang tombs. The tomb of China’s first emperor is at the northern foot of Mount Lishan, 5 kilometers east of Lintong district, Shaanxi province, northern China. Built between 246 BC and 208 BC, spanning 39 years, this is one of the largest, most exotic and richest emperor tombs in the world – home to a multitude of treasures and mysteries, among which there are reasons for the existence of 8,000 human statues of terracotta army. Located in Shaanxi Province, China, Qin was discovered by accident in 1974. Since then, many magical legends have been aroused around this colossal colony of mausoleums. According to historical records, many different palaces were built in the Qin Mausoleum, displaying many strange treasures. A large number of burial pits and tombs of different shapes and meanings are also distributed around the Qin Mausoleum. With undeveloped technology, we can only see “the tip of the iceberg” in the Qin Shihuang mausoleum complex: There are 8000 warriors and terracotta war horses. However, that much knowledge is interesting and surprising enough for historians and archeologists. Over the past two thousand years, many grave thieves have tried to infiltrate the Qin mausoleum, but none of them succeeded. The reason is that the tomb of Tan Thuy Hoang was designed with many sophisticated underground traps during the construction process. These are the traps in the Qin Shihuang mausoleum that researchers discovered so far: First trap: Mercury During the survey, archaeologists also discovered that the concentration of mercury in the ground around the Qin Shihuang Mausoleum was actually very high. In addition to the presence of an antiseptic, these mercury are also highly toxic. The second trap: The crossbow trap Many Chinese historians have written about this sophisticated and dangerous trap in the Qin Shihuang Tomb. In the book “History” of the historian Sima Qian there is a specific record of this type of trap. He wrote: “The statue of the crossbow, possessing a fake armament of musk chi”. That means, for any intruder that destroys Qin King’s sleep, will suffer the most frightening consequences when the crossbows are stretched, ready to destroy the stranger with hundreds of sharp arrows. Image of a Qin crossbow. The famous Qin crossbow not only shoots farther than the bow and arrow, more damage, but also has a higher hit rate. This weapon is made of mulberries, the arms of the Qin crossbow are usually 60-75 cm long, 4-5 cm wide. Since the entire body of the crossbow is composed of dense leather straps, this not only enhances the structural strength of the bow’s stem, but also has excellent toughness and elasticity. Of course, whether the crossbow can function after two thousand years is not yet known. Third trap: Sand trap The tomb of Qin Shihuang is also equipped with sand traps. Once quicksand is dug by grave thieves, it can turn into a grave of their own. The quicksand traps system has been sophisticatedly “posted on the battlefield” as follows: When entering the Qin Mausoleum, tomb thieves will see “a trap”. Tomb theft will think that is the path leading to the treasure and try hard to dig. However, instead of the entrance to treasure, it was the burial ground of greedy people. Because the amount of sand in the trap will fall, burying strangers. The fourth trap: The fire trap Scenes like this will appear a lot in recent tomb theft novels, biogas and flammable substances appear in the aisle of the tomb, the tomb thief will be burned down the moment it opens. The same thing also appeared in the tomb of Tan Thuy Hoang. This shows that Qin Wang attaches great importance to his fall asleep. Fifth trap: Curse Although it is hard to believe, after the completion of the Qin mausoleum, it is said that if a person daring to touch the tomb of the Qin Shi Huang Mausoleum, harass the Qin King’s sleep, that person will be killed by thousands of terracotta warriors and war horses Frantic revenge mausoleum. Army image of nearly 10,000 human statues in the tomb of Tan Thuy Hoang. Is this the meaning of existence of thousands of terracotta warriors and war horses placed in giant tombs? After 3 large-scale archaeological discoveries, this army of nearly 10,000 soldiers was discovered in the tomb of the Qin King. All have the size and shape of ordinary people, especially, with completely different faces, no one resembles anyone. And historians always wondered, what does the meaning of the ten thousand soldiers in Qin Mausoleum mean? Does the curse that exists in Qin-mausoleum partly tell the meaning of this army? Even so, the curse is not easy to believe, but can scare the grave thieves. This method of using the curse is considered the most frightening and most haunting.

]]> 5413 Receive this message from Apple, be careful not to ‘lose money with disability’ https://en.spress.net/receive-this-message-from-apple-be-careful-not-to-lose-money-with-disability/ Mon, 19 Apr 2021 18:05:08 +0000 https://en.spress.net/receive-this-message-from-apple-be-careful-not-to-lose-money-with-disability/ These notices in the name of Apple Support (Apple Support) make users trust and easily fall into the trap.
In a recent article, the BGR writer Yoni Heisler has just warned about impersonating the status of Apple notifications to deceive users “believing.”

According to Yoni Heisler, MacBook users will sometimes receive pop-up messages (windows automatically appear on the computer screen) warning about computer malfunction or virus infection. These notices are in the name of Apple Support that makes users trust and call the support line with the notice. (Photo: Cyber ​​Bunkers) However, this is just a scam of hackers. In fact, Apple never contacts customers through a browser window. When you receive these messages, quickly turn them off. The way this trick works is very simple, but it can lead to foolish people into being deceived. Accordingly, after sending a notice and seducing the victim to call a fake Apple customer support number, the fraudsters at the end of the line will ask for financial information and ask the user to download a diagnostic tool. A phishing pop-up message that warns the user’s device is at risk of security and calls the phone number provided. (Photo: BGR) After the user successfully downloads the tool, the bad guy will be given the right to interfere with the victim’s computer. The crooks also ask victims to deposit money into their accounts, citing the reason that this is part of the customer service Apple provides. According to technology reporter Jennifer Jolly of USA Today, the aforementioned scams are primarily aimed at the elderly – a group of inexperienced users who are easily deceived to distinguish between real warning messages and phishing. A phishing pop-up message that warns the victim’s computer is a virus. (Photo: Malwarebytes) “My mother was deceived for $ 2,000, she informed the bank immediately. The bank said there was nothing they could do. She was the victim of ‘technical assistance’ scams targeting people. The bad guys have stolen billions of dollars over the past few years, “Jolly said. On the advice of Apple, when browsing the web, if you see a winning message or warning problem, virus then do not believe it. These notices are often fraudulent advertisements, designed to steal your personal information or money. A lucky spinner pop-up message. (Photo: MalwareTips Blog) Also, do not call the phone number or click on the associated links. Turn them all off. If you’re really worried about your computer, call Apple support directly.

]]> 4975 Will the original “too many liberal arts students” fall into the middle-income trap? Ignorance of history! https://en.spress.net/will-the-original-too-many-liberal-arts-students-fall-into-the-middle-income-trap-ignorance-of-history/ Sat, 17 Apr 2021 23:45:07 +0000 https://en.spress.net/will-the-original-too-many-liberal-arts-students-fall-into-the-middle-income-trap-ignorance-of-history/

Glacier Think Tank Researcher | Ren Dagang

01

I don’t believe that “comrades are enemies”. It’s the same as peers and mutual sympathy. But several liberal arts doctors severely hacked their liberal arts counterparts, and I am a little dubious about this statement.

The thing is like this.

Recently, four liberal arts doctors jointly published a working paper on “Awareness of my country’s Population Transformation and Countermeasures”, and reached a consensus that has existed in the current review circle for many years: We should fully liberalize and encourage childbirth, and effectively solve women’s difficulties in pregnancy, childbirth, nursery school, and schooling.

▲A working paper recently released by the central bank caused controversy (Photo/Internet)

This paper is of course more profound than that of current critics. It not only covers the period from the first century to the 21st century, but also from the population policies of the developed countries to the population policies of our country. There are data and examples, and I can’t help but feel convincing to read.

If such an excellent paper is published several years earlier, as a reference for decision-making, my country’s population aging will certainly reduce the loss, and as a forward-looking academic research, the four doctors of liberal arts will also win widespread public respect.

And only after the formation of a social consensus did you write such a paper. Some of the people are already hungry. You still wrote the taste of “On the importance of eating, and how many meals a day is better” there.

02

But something is better than nothing. Most of the opinions in this paper are not much controversial. The reason why this paper aroused crowds is only one conclusion: “(China should) attach importance to science and engineering education. One of the reasons why Southeast Asian countries fall into the middle-income trap is that there are too many liberal arts students.”

▲It is mentioned in the working paper that one of the reasons why Southeast Asian countries fall into the middle-income trap is that there are too many liberal arts students (photo/network)

To avoid taking it out of context, I read the context repeatedly. The background of this conclusion is that four doctors of liberal arts presented a plan to “promote education and technological progress” in the part of demonstrating the “countermeasures”. This plan is divided into four parts: a loose environment, the establishment of a basic social security system, the control of housing prices, Importance of education. The judgment that caused the onlookers is under the “emphasis on education”.

Analyze carefully, The statement “too many liberal arts students” has four meanings:

First, China does not attach importance to science and engineering education, or does not pay enough attention to it. Combined with the next sentence, the implicit meaning is that there are too many liberal arts students in China and occupy the posts of science and engineering students.

Second, one of the reasons why Southeast Asian countries fell into the middle-income trap is that there are too many liberal arts students.

Third, liberal arts students have low incomes and even can’t find a job, so the potential for future income growth is poor.

Fourth, China cannot follow the old path of Southeast Asian countries and train too many liberal arts students. Otherwise, too many people can find jobs with low incomes and may fall into the middle-income trap.

03

I once said publicly in a group: I unconditionally adore students who are good in science, and I have conditions to worship those who are good in liberal arts. Therefore, we must be very cautious about the judgments about the arts and sciences elucidated by the four liberal arts doctors.

The four liberal arts doctors probably don’t know, Today’s higher education in China was born out of the Soviet model.

An article from Netease’s “Inspur Studio” mentioned that at the first national higher education conference held on June 8, 1950, an expert from the Soviet Union Alsingev believed that the universities of the new China are education workers, The place for farmers and laborers should train engineers, physicians, and agricultural experts for the country, not large and useless people like liberal arts students.

▲A group photo of the Preparatory Committee of Tsinghua University for the adjustment of the departments of Beijing-Tianjin Colleges and Universities in June 1952 (photo/network)

Since then, sociology and political science have been cut off, and only two universities in psychology have been opened. The only anthropology in China is Fudan University and it is kept under biology.

In the 1950s, China became the country with the smallest number of liberal arts students and the smallest proportion of liberal arts education in the world. The proportion of students in the three disciplines of liberal arts, finance and economics, and politics and law combined was 33.1% in 1949, 14.9% in 1953, and only 8% in 1957.

On July 21, 1968, Mao Zedong commented on the survey report on “The Way to Train Engineers and Technicians from the Shanghai Machine Tool Works”: “Universities are still to be established. I am mainly talking about universities of science and engineering.”

Therefore, the four liberal arts doctors cannot say that China does not attach importance to science and engineering education. For a long period of time, China has almost been the most important country in the world for science and engineering education.

04

Whether there are too many liberal arts students in Southeast Asian countries is actually quite difficult to judge.

First, the situation in Southeast Asian countries is very complicated. From the perspective of culture/civilization alone, Singapore belongs to the Chinese society, Indonesia is dominated by Islam, Thailand is a Buddhist country, the Philippines is a Catholic country, Vietnam is a socialist country, and a country’s culture. /Civilization has a huge impact on the economic and social situation, and it has an impact on what major students choose to study.

Of the two, among Southeast Asian countries, Singapore has already entered the ranks of high-income countries. Does this country, like China in the past, cut down on liberal arts majors to reduce liberal arts students and make great contributions to leapfrog development?

The three, from the perspective of employment alone, the development stage of the country and society also has a great influence on students’ professional choices.

In addition, a country’s resource endowment affects the country’s industrial conditions and will also have an important impact on the employment ecology.

In fact, people who are familiar with geography know that Southeast Asian countries are located in the tropics and have a hot and humid climate. For a long time, even if they work less, dress and eat and live more easily than those in the temperate and frigid regions, this has also led to other problems after industrialization There will not be a high degree of development in the issue of food, clothing and shelter.

All over the world, tropical areas are basically not industrially developed areas. Tropical areas should develop tourism and vacations and other tertiary industries that are compatible with the local climate and culture, that is, more liberal arts students are needed, not more science and engineering students.

05

From the perspective of employment, does science and engineering just sit back and relax, and there must be a higher income?

China is a large country with basically complete types of jobs, and probably only the United States is close to the types of jobs in China. The well-known American professional media Zippia calculated the unemployment rate of graduates of various majors in American universities in 2020, and listed the final ranking:

▲Zippia lists the top ten unemployment rates among graduates of various majors in American universities in 2020 (photo/network)

First place: Library Science, with an unemployment rate of 11.77%;

Second place: metallurgical engineering, unemployment rate 10.53%;

Third place: nuclear engineering, unemployment rate 10.11%;

Fourth place: Industrial production technology, unemployment rate 8.24%;

Fifth place: general social sciences, unemployment rate is 7.65%;

The sixth place is geological and geophysical engineering, with an unemployment rate of 7.26%;

Seventh place: Interdisciplinary major in social sciences, with an unemployment rate of 6.88%;

Eighth place: foreign language, unemployment rate 6.22%;

Ninth place: beauty services and cooking technology, unemployment rate 5.91%;

Tenth: Interior Art 5.88%.

In this form, the proportions of liberal arts and science and engineering are basically half and half. No one goes to college to be unemployed in the future. It is a good major when you graduate, but no one can guarantee that it will always be a good major. The adjustment of the industry is intensifying, and no one can guarantee that its professionalism will always be prosperous.

▲The former hot steel industry now has serious overcapacity (Photo/Creative)

The four doctors of liberal arts who study economics probably forgot that under the circumstances that employment does not include distribution and is already highly market-oriented, students and their parents have their own trade-offs on which major they choose to study. The first thing most people think about is their future employment. The higher the income of the profession, the more people they can choose; they will also consider their interests and their financial ability to study the profession.

Is it difficult to get a job after graduating from university? How much money can you earn? Is this planned? Whether students study science and engineering or liberal arts, it doesn’t take the four liberal arts doctors to worry about them. They should cut off the tail of the planned economy thinking. If China unfortunately falls into the middle-income trap, one of the culprits is that similar planned economy thinking becomes popular.

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