Recently, the old drama bone Zhang Chenguang has been on the hot search. This conscientious actor who has been in the industry for more than 30 years has encountered ridicule and abuse from some people in the live broadcast room because of the live broadcast. , And also spread rumors that he “sells fakes.” Zhang Chenguang was emotional after seeing the barrage and apologized to the audience in tears.

In fact, Zhang Chenguang is a very dedicated actor. He has superb acting skills and has created many classic images. His life is simple and low-key. When the epidemic broke out, he also donated 16 million to Wuhan. But this is such an actor with strong business ability and good character, because he was maliciously attacked for no reason when he brought the goods on a live broadcast, and people felt unfair for him and couldn’t help but reflect on why everyone now has such big opinions on the celebrity’s goods. ?

As live streaming has become more popular in recent years, many celebrities have stopped, but there are not a few cases of “car overturning”.

Pan Changjiang once persuaded Xie Mengwei, the actor of “Gazi”, not to take the goods live, saying that the water was too deep, but within half a year he started selling OEM wine himself, and was ridiculed by netizens as “Panga’s friend”;

Singer Yang Kun received 100,000 yuan of “pit fee” from many merchants on Double Eleven last year. However, the sales volume was only 40,000 yuan and was jointly defended by merchants;

The popular talk show anchor Li Xueqin also came off the double eleven last year to bring the goods. However, of the 3.11 million viewers in the live broadcast room that day, less than 110,000 were real viewers. The rest were spent on sales, and were criticized by the Consumer Association. Data injection.

Li Xiaolu, who started from a very high starting point but turned herself into a bad artist, had a good result of earning 21 million yuan a night, but was vilified by netizens during the live broadcast, and Li Xiaolu herself was quickly “blocked” by the live broadcast industry.

Although celebrities have their own halo, they must be very professional in order to do a good job in live broadcast. Otherwise, problems will easily occur in various links such as product selection, atmosphere adjustment, and after-sales service. The above cases are typical. In fact, not only the celebrities, but also the professional anchors have a hard time. The “Matthew effect” in the live streaming industry is becoming more and more obvious. The small anchors are struggling. Even the head anchors have foreseen some less positive trends. They plan to find another way out: Simba established the “Hangzhou Xincheng” in 2019. “Information Technology Company”, incubating the “Xinxuan” brand; Wei Ya’s team has been involved in the field of private equity investment; Li Jiaqi is also a shareholder of more than ten companies. Obviously, these top anchors are all leaving a way for themselves. Although live streaming is faltering, “live streaming” is still a trend. Recently, many bankrupt entrepreneurs have begun to come back through live streaming. For example, Tan Chang’an, the founder of “Tan Yutou Hot Pot”, which once swept the country, calmly talked about his entrepreneurial experience and failure process in the live broadcast. The first video released on Douyin was uploaded in less than 10 hours. Thousands of likes and thousands of comments. Although Tan Changan said that he did not want to be an online celebrity, everything seems to be developing in the direction of an online celebrity: Recently, a “Tan Ziyu” hot pot restaurant appeared in Chengdu. The store is full of photos of Tan Changan and celebrities, and the entrance is prominent. There are also signs that were picked from the last Tanyutou hot pot chain at the time. The mother-in-law of Big S, Zhang Lan, the founder of “South Beauty”, joined Douyin after bankruptcy in 2019 and opened two accounts, one for sharing ladies’ outfits, the other for gourmet content, and also started offline. The high-end catering brand can be regarded as a successful “turnover”. From this point of view, live broadcast itself has no fixed attributes, it is just a model, it all depends on how people use it or when to use it: it is not used well, fakes are flooded, chaotic, and harmful. However, if the “open” method is correct, the live broadcast will also play the role of “1+1> 2”, which will generate more help

Sales increase The chemical industry is raging

As of: 06/09/2021 3:54 p.m.

The third largest German branch of industry has reached the pre-crisis level again. After growth in the first quarter, the chemical industry raised its forecast for the year. The pharmaceutical business in particular is doing better than expected. Despite the rise in raw material prices and delivery problems, the German chemical industry continued on its growth path in the first three months of the year. As announced by the German Chemical Industry Association (VCI), the sector increased its sales by 1.1 percent to 51.3 billion euros compared to the same period in the previous year. Production increased by 0.8 percent. Compared to the fourth quarter of 2020, sales growth was even 3.6 percent.

Again above pre-crisis levels

With the sustained upward trend, the third largest German industrial sector – after the car and machine builders – has already compensated for the corona dent. Production and sales are now back above pre-crisis levels. Above all, exports to EU countries increased. In addition, there was the increasing demand from Asia. The chemical industry was also able to grow in the German home market – thanks to higher prices.

“Hope for a good year in chemistry”

VCI President Christian Kullmann, who is also the head of the chemical company Evonik, was delighted with the development. “The first few months give hope for a good year in chemistry,” he said. “The demand for chemicals and pharmaceuticals is increasing.” The industry association is now even more optimistic about the year as a whole. For 2021, the VCI predicts sales growth of eight percent and an increase in production of 4.5 percent. So far, a plus of five percent in sales and an increase of three percent in production had been forecast.

“The demand for chemicals and pharmaceuticals is increasing.” – VCI President Christian Kullmann Image: picture alliance / dpa

Price increases and corona vaccines as drivers

Strong price increases for the chemical and pharmaceutical products manufactured should make a significant contribution to this. The association is anticipating 3.5 percent higher prices for the year as a whole. The chemical industry is also benefiting from the corona vaccine boom. There are numerous suppliers for the vaccines from BioNTech, Moderna & Co, including Evonik and Wacker Chemie. You act as a technology supplier or as a contract manufacturer.

Worry about delivery bottlenecks

Only supply bottlenecks for materials and intermediate products are dampening the good mood in the chemical industry. “They are now affecting the operational processes of every second company,” warned VCI President Kullmann. However, the situation should ease again in the course of the year. In March, the blockade of the Suez Canal interrupted the supply chain from Asia in the chemical industry. Around 16 percent of chemical imports and 18 percent of exports take this route.

Huge green electricity demand for climate neutrality

In addition, the more stringent climate protection targets are making the industry difficult. “The way there remains in the fog”, said recently Wolfgang Große Entrup, General Manager of the VCI. “For the new goal, our industry needs more electricity than Germany currently consumes overall – as green electricity.” If the industry does not get competitive prices for electricity from renewable energies, it will not manage the energy transition. In spring 2020, the association presented a study in which it considers climate neutrality by 2050 to be technically feasible. For this, however, enormous additional amounts of green electricity are required. By the mid-2030s, the chemical industry’s electricity needs will increase more than tenfold. In addition, the electricity price would have to drop to four cents per kilowatt hour, demanded the VCI. The industry currently pays between eight and ten cents per kilowatt hour.

BASF is pushing ahead

VCI President Kullmann considers the renewed tightening of climate protection targets and the more rapid increase in CO2 prices called for by the Greens in their election manifesto as “irresponsible”. At the annual chemistry conference of the “Handelsblatt”, he warned that those who shackle the industry put the ax to their transformation. Good politics are based on incentives and not on bans. BASF is one of the first chemical companies to commit to reducing greenhouse gas emissions to zero on a fixed date. The people of Ludwigshafen want to become climate neutral by 2050. Among other things, one should help huge wind farm in the North Sea that BASF is planning together with RWE . The plant with a capacity of two gigawatts is to supply the Ludwigshafen chemical site with green electricity from 2030.