Taiwan Air Force F-16. The Taiwanese military has announced plans to sell its old F-16 radars after Taipei’s fighter squadron received new radar systems. Taiwan’s F-16 fighter aircraft is being upgraded with the new AN / APG-83 AESA radar as part of the retrofitting of the F-16 Block 70 version. However, the old APG-66 radars are still serviceable and valuable in the international arms market, Liberty Times reported. A source familiar with the matter has pointed out that APG-66 radars could also be installed on F-16A / B fighter jets, which are still in service with foreign air forces. After Taiwan completes the retrofit of its jets, a batch of more than 100 APG-66 radars will be sold in accordance with US regulations, with profits transferred to Taipei’s treasury. The value of the old radars has yet to be determined, the source said. Taiwan purchased 150 F-16 fighters from the US in 1992 and received them in 1997. According to the Northrup Grumman group, the new AN / APG-83 features high-resolution synthetic aperture radar mapping in all weather conditions to show pilots a large surface image for item identification. target and more accurate attack information.

“Core Tips”

Domestic mobile phone manufacturers have seized the high-end market and successively launched high-end series of mobile phones, with prices soaring. The high-end route is still taking pictures, endorsements and making chips, all of which are the paths that Huawei has taken. It is an insurance approach, but it also lacks new ideas. Huawei’s high-end route is already 5 years ago, and the Chinese mobile phone market needs new tricks.

Author｜ Ma Hui

Edit｜ Zhang Yang

The high-end war of domestic mobile phones has entered a white-hot state.

On March 11, OPPO released FindX3, which attracted the endorsement of Wenqing master Jiang Wen, which enriched OPPO’s temperament. Ten days later, OnePlus released the 9 series in a high profile, and the hot search on Weibo couldn’t stop. After another 5 days, Xiaomi held its first spring conference, and brought Mi11UItra and a folding machine to screen the circle of friends.

Everyone is doing the same thing: hitting the high end.

The domestic high-end mobile phone market has been dominated by Samsung and IPhone for a long time. Domestic mobile phone manufacturers can only fight in the quagmire of low prices. After Huawei rushed out for a short time, it was suddenly hit by technical sanctions and was forced to withdraw from the competition in the high-end market. This leaves a window of space for the high-end market.

This time, domestic mobile phone manufacturers seized the opportunity for upward assault. At the end of 2020, OPPO announced that it would take the All For One product route and break the game with FindX3. OnePlus announced that Shigekura’s offline channels are “no longer small but beautiful.” Lei Jun accelerated the launch of Mi 11, and domestic mobile phone manufacturers are all betting on high-end.

High-end products have become more expensive, more cameras, and higher pixels. The practice of raising the brand’s grade is nothing more than cooperating with well-known camera manufacturers, looking for big names to endorse, and making chips.

It seems that domestic mobile phone manufacturers are just copying Huawei’s old way of hitting high-end, and they have not made new moves.

1. Propaganda by the boss, endorsement by big coffee

The impact of Huawei’s core shortage will be apparent at the end of 2020. In the fourth quarter, shipments fell sharply by 42%. In the first half of the year, Huawei also occupied 44.1% of the high-end mobile phone market in China, surpassing Apple’s ranking first.

Huawei’s contraction leaves behind a large high-end market, while the space for China’s high-end market continues to grow. According to IDC data, the market share of China’s high-end smartphone market in the second quarter of 2020 is close to 40%.

With the growth of the high-end market, Huawei has withdrawn from the competition, leaving domestic mobile phone manufacturers with the best opportunity for high-end. At the end of 2020, Xiaomi, Huawei, OPPO and VIVO respectively launched 4 new models, all priced at three or four thousand yuan.

In the New Year’s speeches, mobile phone manufacturers have raised high-end to unprecedented heights.

OPPO Chen Mingyong announced that he will be among the first echelon of high-end flagship phones and break the game through FindX3. Chen Mingyong clearly recognizes that 2021 is the battlefield for high-end flagship aircraft, because the voice of opponents is not low.

At the end of the year, OnePlus, which had always kept silent in the country, increased its propaganda efforts at the end of the year. In his internal letter, Liu Zuohu asked employees to be ambitious and determined. After the release of OnePlus 9 in March, Liu Zuohu frequently appeared in public places, intensively mentioning that he would be a market upgrader and hit the top of high-end mobile phones.

The founders shouted and invited big-name celebrities to the platform to enhance the brand’s tone. OPPO took the lead in launching FindX3 with Jiang Wen. On Weibo start-up pages, subways, and bus stations, you can see Jiang Wen’s gentle face wearing tortoiseshell glasses with a smile on the corners of his mouth. Inviting Master Wenqing to bless, OPPO’s attempt to tear off the label of “factory sister machine” is very obvious.

OnePlus invited Hu Ge and Zhou Xun to endorsements. Netizens said, “It feels like OnePlus’ mobile phone is suddenly’up to the next level'”.

Domestic mobile phones abandoned their fascination with traffic stars. OPPO once signed more than 10 big-name celebrities such as Yang Mi, Di Lieba, Li Yifeng, TFboys, and Yang Yang. VIVO’s celebrity endorsements are among Lu Han, Peng Yuyan, Cai Xukun, and Lisa, and they have changed soup without changing medicine for many years.

Abandoning the merchandising logic of who is hot and who is the endorsement, domestic mobile phones take advantage of the strength of the big coffee, hoping to build a high-end brand awareness.

Xiaomi invited the original Kenza to design a new logo, changing Xiaomi’s impression of “cost-effectiveness” from the outside to the inside, creating a sense of technology and a sense of the future, and doing a thorough brand upgrade. At the Xiaomi press conference, Xiaomi took the opportunity to sell Xiaomi 11Ultra starting at 5,999 yuan, and also announced Xiaomi’s decision to build a car.

It can be said that battles in the high-end mobile phone market are one after another.

In addition to publicity, each company has also made corresponding adjustments in its products. VIVO confirmed the three thousand yuan and four thousand yuan files for X and flagship NEX. OPPO reorganized the product line, upgraded the R series to Reno and Find to FindX, and determined the parallel route of the two products.

After going through the chaotic Note and Max era, Xiaomi saved the digital series in the mid-to-high-end cost-effective way, and Mix explored upwards.

From the inside out, to the transformation of the product side, domestic mobile phones are all working towards the high-end.

1. Taking photos is easy to learn, cultural output is lame

It is a consensus in the industry that heap hardware cannot be high-end, but high-end configuration is essential.

If you look at the vivoX60, OPPOFindX3, OnePlus 9, Xiaomi 11Ultra recently released by mobile phone manufacturers, three of them are flagship phones with standard Snapdragon 888, and the performance and selling points are similar. The most important imaging system has 100 million pixels and 50 million wide-angle. , X times digital zoom, even microscope mode, professional periscope telephoto, the camera changes from one to four, and easily 1 billion colors, 60w or more fast charge, pan-tilt anti-shake has become standard.

The rest is design, feel, and even labeling. For example, who can be the first to put the title of “Android Machine King” on himself. Similar labels include “Video Machine King” and “Android Light”.

When the technical parameters had already been internalized and could not be self-certified, mobile phone manufacturers began a cross-border alliance, VIVO teamed up with Zeiss, OnePlus and Hasselblad.

This kind of high-end advanced route that seems to add points is actually not a new practice.

In 2016, Huawei succeeded in getting Mate7 out of the circle through a cross-border joint method. On the camera, Huawei invited Leica to work with Leica to polish the “Leica lens” and install it on a Huawei mobile phone. This is the first time that a mobile phone has the camera’s aperture and blur function, and it has taken advantage of the trend of “Young People’s Number One”. “Taiwan Leica” marketing slogan.

This successful endorsement enabled Huawei to take advantage of its camera technology, coupled with the precise high-end positioning of the Mate and P series, the gradual maturity of Kirin chips, and the output of soft marketing, Huawei has established itself in the high-end market in 5 years.

Put Huawei’s high-end road aside and compare it with the current high-end practices of domestic mobile phone manufacturers. Whether it is from cross-border friendship, playing camera cards, or changing endorsements, the once successful Huawei has become a target of “plagiarism.”

However, it is not special to pull old-brand cameras to do endorsement. No matter which domestic mobile phone manufacturer is, it is difficult to break through just by pulling the endorsement of the camera manufacturer and refreshing the parameters like the original Huawei.

And what really dominates the user’s mind is the soft output. In contrast to Apple, this mobile phone company, which never takes parameters as a selling point, dominates the minds of users with high standards of quality and geek spirit. In 2015, Huawei began to create the “Huawei Dream”, created a short piano girl “Dream It Possible” overseas, laid out “ballet feet” advertisements, and invited the ball king Messi to endorse, telling the cultural foundation of Huawei’s struggle and battle. It laid a solid foundation for Huawei’s high-end development.

The same is soft output. Huawei has created the “Jazz Life”, “The Gentleman Rulan”, and “The Years Are Like Water” series of business propaganda films, which accurately encloses the elite group for Huawei. This is precisely the fact that the manufacturers who have been fighting for many years in the low-priced market have not made up for it. Qi’s shortcomings.

The road to high-end domestic mobile phones requires more exploration than taking pictures.

1. It’s not so easy to make chips

The hardware configuration is getting mature day by day, but in terms of core technology, each company is still struggling.

Especially under the predicament of global core shortage, even if Xiaomi announced the first release of the Snapdragon 888 chip, the price-performance ratio of Xiaomi 11 outperformed the late OnePlus 9, but it still has to face the problem of core shortage.

According to an industry insider, in the global shortage of cores, mobile phone manufacturers not only need to place an order first, but also need to grab the goods if they want to get the components. The amount of goods distributed by each company is variable and limited.

Huawei is the chip to achieve a breakthrough. For domestic mobile phone manufacturers, the chip is a must for high-end.

However, there is a price to pay for making chips. In 2014, Huawei’s first chip, K3V2, was applied to a variety of models, but it would freeze within two months. Huawei also left the impression of “Giga” at that time.

K3V2 also accumulated experience for later Kirin chips. In 2015, Huawei P9 equipped with Kirin 955, becoming Huawei’s first flagship machine with sales exceeding 10 million. Kirin chips slowly developed, reaching the top Kirin 9000 in 960, 970, and becoming the core competitiveness of Huawei’s high-end flagship Mate and P series.

Behind this is huge R&D investment. Huawei started to make mobile phone processors in 2009. According to Huawei’s 2020 Intellectual Property White Paper, in the 10 years from 2010 to 2019, Huawei has invested a total of US$90 billion in research and development expenses. According to the ranking of enterprise R&D investment released by the China Business Industry Research Institute, Huawei ranked first with 131.7 billion yuan in 2019, surpassing Alibaba, China Mobile, Baidu and JD.com.

Huawei has launched a HiSilicon in 10 years. It is a bottomless investment to make chips. Mobile phone manufacturers have to work hard on chips when they are hitting the high-end.

OPPO has established a semiconductor company and hired grassroots engineers from Spreadtrum and Huawei. In the spring and autumn recruitment of fresh graduates in 2020, OPPO spends a lot of money to recruit people, and the salary is 2 times higher than the average salary. This makes semiconductor insiders nervous and expecting, “It’s better to be willing to spend money than not to spend it.”

However, the industry is holding a wait-and-see attitude on whether OPPO can successfully make cores. Because the engineers recruited came from different companies, OPPO was reported to be incompatible with the team. On a professional website in the semiconductor industry, suspected internal engineers caused controversy on the internal posts of OPPO core manufacturing, mainly due to the division of labor.

Xiaomi started to make chips in 2014 and only produced a small chip in 2021. The hardship is self-evident.

What’s more cruel is that when Huawei originally developed chips, Apple and Samsung were still using third-party chips. Now Apple uses self-developed chips. Samsung will restart its self-developed chip project plan in 2020. Domestic mobile phone manufacturers want to improve performance, Surpassing them in experience is more difficult than Huawei.

High-endization can not be easily achieved by combining a big name or asking a big coffee to endorse it. The R&D and value output behind it are all a long-term process. Domestic mobile phone manufacturers seem a little anxious, and they have not yet made the path of Huawei’s high-endization. rely.

Quang Ha town, Hai Ha district, increasingly spacious and modern.

Quang Ha town is the political, economic, cultural – social center of Hai Ha district, located on the traffic route connecting Ha Long with Mong Cai, which is identified as one of two “breakthrough points. breaking an important “socio-economic development” of Quang Ninh province with the orientation of becoming an economic, commercial, industrial, tourism, service and seaport center of the Northern midland and mountainous region, of the coastal economic belt in the Gulf of Tonkin and the focal point of the Vietnam-China economic corridor, playing a role in promoting the economy of the whole district.

More than 10 years ago, Quang Ha town was only a small scale with 5 streets, walking around for a dozen minutes, the end of the town. But so far, Quang Ha has completely changed with the formation of a series of urban areas and residential areas. Especially, in early 2020, Hai Ha will merge Quang Dien, Quang Trung, Phu Hai communes into the town with the total natural area of ​​the town after the merger is 26,02km2, with a population of 14,815 people. This meets the need for urban expansion in the district.

The urban traffic routes of Quang Ha town have been expanded.

Not up to this point, but over the years, the district has focused on investment and urban upgrading. Up to now, the urban infrastructure of Quang Ha town has basically been completed. Most of the townspeople have houses with an average floor area of ​​32.2m2 / person. The traffic roads are invested, widened, spacious, clean and beautiful. All main streets in urban areas of the district have lighting equipment at night. The town has a square, green park, theater, cultural house … to meet the needs of entertainment, culture, arts, sports and sports of the people. The investment in medical and educational establishments is spacious and modern. The entire town is covered with mobile communication.

The people of Quang Ha town clean and clean the river bank that runs through the town.

Quang Ha town’s environment is focused by the people. Hazardous wastes are collected and treated in accordance with regulations; 95% of solid waste, domestic waste in urban areas is collected and treated. The water supply and drainage system is also invested quite fully, currently nearly 90% of the population in the urban area of ​​the district is supplied with clean water for daily life. In particular, the people of the town are always actively cleaning and cleaning the environment of the neighborhood, river embankment … Volunteer groups also donate to renovate the landscape of the river embankment around the town, plant trees. green … create a clean, beautiful environment.

The members of the group “Ha Co old definition” donated money and labor to plant the giant pine tree, to clean and embellish the area of ​​the embankment of the Ha Coi River running through the town. Photo: Le Thanh (Old group of Ha Coi)

Although merging 3 communes into the town, but shifting the economic structure of the town quite quickly towards increasing the proportion of commerce, service, industry and construction; reduce the proportion of agriculture. The rate of non-agricultural workers in inner-city areas reaches 89.5%. This has contributed to increase the town’s budget revenue in 2020 to above VND 863 billion, while the town’s budget expenditure is at a lower level. That helps to balance the town’s budget revenues and expenditures quite well.

The quality of life of the townspeople has been improved; Average income in 2020 of Quang Ha town will reach 2,822 USD / person. The urban appearance in Quang Ha has undergone significant changes. Currently, the poverty rate of the expanded Quang Ha town is only 0.97%.

Compared with the standards of grade-IV urban centers, Quang Ha town basically meets all the necessary conditions. Currently, the district continues to invest in town infrastructure to be recognized as a Grade IV urban center in the shortest time; at the same time, reaching the criteria of grade-III urban infrastructure by 2025.