The results show that the removal rate of e-commerce applications in Vietnam is currently the highest in Southeast Asia. Specifically, the rate of deleting online shopping applications in Vietnam was recorded at the highest level of 49% in the second quarter of 2020. With this result, it can be seen that e-commerce users in Vietnam are the most difficult group in the region. They tend to remove inappropriate e-commerce apps as soon as they try them out. To solve the above problem, experts of AppsFlyer and iPrice Group said that e-commerce floors need to improve the quality of their services to be able to engage users. Vietnam is actively promoting the development of e-commerce in recent years. Photo: Trong Dat Despite a high rate of app deletion, it is worth noting that Vietnamese businesses occupy 5 positions in the top 10 regional e-commerce websites. Enterprises in this list can be named Gioi Di Dong, Tiki, Dien May Xanh, Sendo and FPT Shop respectively. This shows that the e-commerce development rate is very high in the Vietnamese market. According to a report by the Vietnam E-commerce Association (VECOM), in 2020, Vietnam’s e-commerce will reach a scale of about 13.2 billion USD and have a growth rate of about 15%. During the peak quarantine period from February to April 2020, e-commerce has become the only shopping channel for accessing certain goods and services. Recognizing this, many domestic enterprises have been active in applying IT in production and business activities, promoting digital transformation and training human resources to maximize the advantages of platforms. online. Facing the rapid and hot development of the Vietnamese e-commerce market, Google, Temasek and Bain & Company also predicted that the average growth rate in the period 2020 – 2025 of Vietnam’s electrical commerce is 29%. By 2025, the scale of our country’s e-commerce market will reach US $ 52 billion.

The scale of e-commerce retail of consumer goods and services increased from 4 billion USD in 2015 to about 11.5 billion USD in 2019. The report predicts that the growth rate of 2020 will continue to remain above. 30% and reach the scale of 15 billion USD. VECOM’s Vietnam E-commerce Index 2021 also cited Google, Temasek and Bain & Company Southeast Asia’s E-commerce 2020 report, Vietnam e-commerce 2020 increased 16% and reached a scale of over 14 billion. USD. Online shopping continues to grow Of which, online retail sales increased 46%, ride-hailing and tech food increased 34%, marketing, entertainment and online games up 18%, and online travel down 28%. . This report also predicts an average growth rate of 29% in the 2020-2025 period and by 2025, our country’s e-commerce scale will reach 52 billion USD. E-commerce has had impressive numbers despite the impact of the epidemic. According to VECOM data, the output of postal items through express delivery services will increase by 47% by 2020. The leading delivery companies have posted mail growth rates ranging from 30% to 60%. Sales of digital marketing services are about 26 million USD, in 2015 increased to 329 million USD. Report on Vietnam’s digital marketing trends 2021 shows that digital marketing revenue in 2019 is 716 million USD and despite the Covid-19 epidemic, this number in 2020 is still 820 million USD and it is predicted that in 2021 it will be to $ 1 billion. The above report also said that during the Covidi-19 epidemic the online payment field continued to grow strongly. According to the Vietnam Bank Card Association in the first 6 months of 2020, banks have issued up to 10.3 million new cards of all kinds, bringing the total number of cards in Vietnam to 103.4 million. In which, the number of international cards is 15 million and domestic cards are 88.4 million. Sales of spending payments by e-commerce channels in the first six months of 2020 increased 17%. Race supper app To accommodate the new needs of consumers, the concept of super apps or “super apps” refers to the role and advantages of apps that provide a mobile ecosystem. It’s time for business to make changes to add even more value to consumers from its mobile apps and websites. The proportion of businesses with a mobile version website has not changed much compared to previous years, it can be seen that most businesses no longer choose to build a separate website for the mobile version, instead. is a solution to build a new website with technology that automatically adjusts the interface compatible with different platforms such as computers, tablets, mobile … Unlike the mobile version website, building applications on mobile platforms of the business requires a higher level than a normal website. Instead, if consumers want to download, install and use regularly, the application requires to provide a variety of solutions, products and services suitable to many different needs of customers.

The scale of e-commerce retail of consumer goods and services increased from 4 billion USD in 2015 to about 11.5 billion USD in 2019. The report predicts that the growth rate of 2020 will continue to remain above. 30% and reach the scale of 15 billion USD. VECOM’s Vietnam E-commerce Index 2021 also cited Google, Temasek and Bain & Company Southeast Asia’s E-commerce 2020 report, Vietnam e-commerce 2020 increased 16% and reached a scale of over 14 billion. USD. Online shopping continues to grow Of which, online retail sales increased 46%, ride-hailing and tech food increased 34%, marketing, entertainment and online games up 18%, and online travel down 28%. . This report also predicts an average growth rate of 29% in the 2020-2025 period and by 2025, our country’s e-commerce scale will reach 52 billion USD. E-commerce has had impressive numbers despite the impact of the epidemic. According to VECOM data, the output of postal items through express delivery services will increase by 47% by 2020. The leading delivery companies have posted mail growth rates ranging from 30% to 60%. Sales of digital marketing services are about 26 million USD, in 2015 increased to 329 million USD. Report on Vietnam’s digital marketing trends 2021 shows that digital marketing revenue in 2019 is 716 million USD and despite the Covid-19 epidemic, this number in 2020 is still 820 million USD and it is predicted that in 2021 it will be to $ 1 billion. The above report also said that during the Covidi-19 epidemic the online payment field continued to grow strongly. According to the Vietnam Bank Card Association in the first 6 months of 2020, banks have issued up to 10.3 million new cards of all kinds, bringing the total number of cards in Vietnam to 103.4 million. In which, the number of international cards is 15 million and domestic cards are 88.4 million. Sales of spending payments by e-commerce channels in the first six months of 2020 increased 17%. Race supper app To accommodate the new needs of consumers, the concept of super apps or “super apps” refers to the role and advantages of apps that provide a mobile ecosystem. It’s time for business to make changes to add even more value to consumers from its mobile apps and websites. The proportion of businesses with a mobile version website has not changed much compared to previous years, it can be seen that most businesses no longer choose to build a separate website for the mobile version, instead. is a solution to build a new website with technology that automatically adjusts the interface compatible with different platforms such as computers, tablets, mobile … Unlike the mobile version website, building applications on mobile platforms of the business requires a higher level than a normal website. Instead, if consumers want to download, install and use regularly, the application requires to provide a variety of solutions, products and services suitable to many different needs of customers.

Illustration. Recently, human resources for e-commerce and especially high-quality human resources are always a big problem hindering the development of e-commerce in the country. The Vietnam E-commerce Index 2021 report published by the Electronic Commerce Association (VECOM) on the morning of April 20 said that by 2020, the proportion of enterprises with full-time employees in e-commerce decreased significantly with previous years. According to VECOM, partly due to the great impact of the pandemic (Covid-19) and financial pressures, staff cuts and multiple roles were deployed by companies to maintain operations during difficult times. towel. Proportion of enterprises with full-time employees in e-commerce over the years. Specifically, in terms of enterprise size, the group of small and medium enterprises (SMEs) has only half the proportion of employees dedicated to e-commerce as compared to large enterprises. Arts – entertainment – entertainment and information – communication are the two fields with the highest percentage of employees specializing in e-commerce, accounting for 45% and 42% of the total number of participating enterprises, respectively. close in the same business field. Followed by the fields of finance – banking – insurance (38%) and professional activities – science – technology (31%). According to VECOM, in the past 3 years, the trend of enterprises having difficulty in recruiting skilled workers in e-commerce and information technology has increased. Therefore, promoting the training of human resources for this sector both in the formal and informal form are major issues that need to be addressed in the coming period. Employees in charge of e-commerce are classified by business fields The skills of website administration and e-commerce trading floors are still the skills that businesses are most interested in in recent years, 46% of businesses say they have difficulty in recruiting skilled workers. . START “SUPER APP RACING” Also according to the Vietnam E-commerce Index 2021, the proportion of enterprises with a mobile version website has not changed much compared to the previous years, it can be seen that most businesses no longer choose to build. build a separate website for the mobile version, instead it is a solution to build a new website with technology that automatically adjusts the interface to be compatible with different platforms such as computers, tablets, mobile phones … . Unlike the mobile version website, building applications on mobile platforms of the business requires a higher level than a normal website, instead want consumers to download and install and use regularly. The application requires to provide a variety of solutions, products and services suitable to many different needs of customers. Percentage of businesses developing sales applications on mobile platforms over the years. Notably, the year 2020 also appears the concept of super app, also means “super app”, referring to the role and advantages of apps providing an ecosystem for mobile consumers. According to a survey by VECOM, the proportion of enterprises with a sales application on mobile devices in 2020 will increase slightly compared to the previous year. The report also said that Android has always been the top platform for businesses to prioritize when building sales applications on mobile devices. In 2020, 75% of enterprises said that they would prioritize building applications on Android platforms (an increase of 5% compared to 2019), followed by iOS (48%) and Windows (37%). Most enterprises said that the average time spent by customers when accessing e-commerce website mobile version / sales application is very low. “It is time for businesses to change to further enhance consumer value from their mobile apps and websites,” the VECOM report emphasized.

The panorama of VOBF 2021 took place on the morning of April 20 in Hanoi. Photo: Khac Kien In particular, with the theme “Transforming from today”, VOBF 2021 revolves around providing specific solutions to help businesses quickly recover from a major crisis and apply digital transformation in the most effective way. . At the same time, the Vietnam E-Commerce Index (E-commerce) Report 2021 was published in the Forum in Hanoi. This index is built on the basis of surveying thousands of enterprises across the country, and is information trust and assess the development of e-commerce in localities. Notably, during the period from 2016 to now, Hanoi and Ho Chi Minh City continuously accounted for over 70% of the country’s e-commerce scale. Therefore, this year’s Report has proposed a number of solutions to narrow the large difference in e-commerce between localities. “VOBF 2021 is a nationwide event, bringing together the domestic and foreign e-commerce community. It is also an opportunity for agencies, organizations, businesses and individuals to discuss the opportunities and challenges of the e-commerce sector in the coming year “- Mr. Nguyen Thanh Hung said. VECOM Chairman Nguyen Thanh Hung: VOBF 2021 will be an opportunity for businesses to learn to develop their business in the digital age. Photo: Khac Kien In addition to hot topics that directly affect many businesses such as competition, legal corridors, the transformation of industry 4.0 … attracted the attention of the community. At VOBF 2021, leading e-commerce experts and speakers also exchange information, trends and solutions in many related fields such as marketing, delivery, payment, technology, start-ups, water investment. out…; Supporting businesses to build and adjust online business orientations in 2020 and the next period; Promote business cooperation between two or more parties. Accordingly, the Forum consists of 4 sessions. Session 1 “Overview of e-commerce after the pandemic” with the part “Report on the Vietnam e-commerce market 2020 and forecast of transformation 2021”; “The driving force behind digital transformation – Outstanding Trends”; “Publishing index of e-commerce and Association activities”. The speakers share e-commerce business at VOBF 2021. Photo: Khac Kien Session 2 “New mobility in the digital economy” refers to changes in the economy from production, consumption and trade in goods and services after the impact of the pandemic, solutions and directions of enterprise. Among them, “Small Business Situation and Comprehensive Economic Recovery” “The Power of Personalization: Simple Steps to Deliver Unique Customer Experiences – One-to-One Seamless Experience on many channels ”- Regional Managing Director of Insider Jack Nguyen; “Transforming Buying Behavior on Amazon – Online Growth Strategies”. Session 3 “Transforming for growth” aims to increase business efficiency from digital transformation model, apply technology solutions to support business performance with expert sharing on “Growth revenue with Omnichannel shopping strategy “; “Applying technology to optimize business operations 4.0”; “The strategy of maximizing revenue per customer automatically”; “The shift from traditional retail to global e-commerce”. Session 4 “Sustainable Development” offers solutions to help businesses boom sales but still develop sustainably, maintaining quality of customer care services. In which “Emerging technology solutions to help retailers increase business efficiency”; “SME: Comprehensive online payment solution”; “Loyalty commerce keeps customers”. After the April 20 event in Hanoi, VECOM continued to hold in Ho Chi Minh City on April 22 with the direct participation of 800 offline delegates in Hanoi and Ho Chi Minh City, and more than 10,000. Online views were broadcast on Fanpage, and millions of people knew about the event online.