Mobile ID solution of Vietnammobile Vietnamobile and IPification have just announced the launch of Mobile ID service in Vietnam – The ultimate authentication solution for smartphone transactions for Vietnamobile subscribers. Instead of traditional authentication steps that still contain many risks such as providing phone numbers and SMS OTP authentication, users only need to authorize Vietnamobile to authenticate the device’s ID; Transactions on mobile phones will be automatically verified and secured by Vietnamobile. According to information, the service will soon be integrated for Vietnamobile users. According to the US National Institute of Standards and Technology (NIST), SMS authentication is not secure enough. Hackers can hack to transfer SMS messages to phone numbers that do not belong to the owner. These tricks are so sophisticated that you won’t even know your messages have been stolen. NIST also warns that phone numbers registered on applications such as Facebook Messenger, Viber are likely to be hacked and reveal the verification code on SMS. An alternative solution is to use 2-layer security or use a security code from a token device. However, this method is quite complicated and causes interruptions in transactions, so most users find it very annoying. The Mobile ID service uses the technology of IPification. This is predicted to be the foundation for mobile authentication now and in the future. Mobile ID enables the authentication of compatible mobile users by verifying the device, SIM and phone number via IP address, intended to prevent fraud in mobile registration and transaction approval. Mobile ID service requires no additional settings, no need to enter a password, and does not require any action from the user. A representative of Vietnamobile said, “The number of Vietnamobile subscribers for online transactions has grown rapidly. In light of this trend, we look forward to providing our subscribers with a safe and convenient online trading platform.” Vietnamobile’s Mobile ID security solution was born to meet the mobile reality when all online activities and transactions of customers are done on smartphones. “We want our customers to be able to enjoy the best solution in terms of security, identity authentication, payment, login,” he said. Mr. Stefan Kostic, CEO of IPification shared. “As the number of online user activities globally is skyrocketing, we will provide the most secure, yet seamless authentication and transaction validation solution for Vietnamobile users.” MobiIPification Pification solution is trusted by leading telecommunications, technology, payment and OTT companies such as Microsoft, GBG, DataZoo, 3HongKong, Axiata Digital. Currently, IPification’s solution has reached more than 550 million devices in 18 markets globally. PV

When there is no social gap and working from home anymore, the digital transition is still inevitable This report is a survey of 2,760 customer care professionals in 9 markets – Singapore, Malaysia, Indonesia, Taiwan, Korea, China, Thailand, Vietnam and the Philippines, showing that despite companies are ready to change in the future, there are still some challenges. The data shows the customer service industry overview, the evolving customer experience and moving away from traditional channels. One of the ways that many companies are doing to improve communication with customers is to integrate an online chat application, from Facebook Messenger, WhatsApp Business to Viber. In the long term, besides this solution, businesses need to look for developed technologies to meet the needs of customers’ communication quickly, effectively and personalized. The report showed that: Increasing demand during the epidemic: 54% of respondents said that increasing requests for assistance was the biggest challenge last year; Narrow the skills gap: 60% of respondents in the Asia-Pacific region believe that employee training is a top consideration when applying a digital customer care system; In the “danger” there are “opportunities”: In 2020, when countries implement a blockade, many businesses have employees to work remotely. 58% of respondents said that working remotely helps them better handle customer support requests. However, the report also shows that the customer care industry seems to be experiencing gaps in skills. Respondents in all markets in the survey said that employee training is the top consideration when applying digital systems in customer care. Further data research shows that issues such as diversification of customer support channels, management and familiarization of new support channels are the most common challenges in digital transformation. In Vietnam, when asked about difficulties related to digital technology in customer care activities, 51% of respondents said that it is more and more customer support channels and 38% of respondents said that they are more and more customer support channels. that they are not familiar with the new support channels. Infobip encourages employers to train more customer care workers to adapt to the digital transformation and focus on investing in communication channels tailored to consumer behavior, so that the customer experience. the simplest, most convenient goods. Mr. Pham Gia Dan, Business Development Director of Infobip Vietnam said: “In 2020, companies that apply digital tools to deliver a more relevant experience to their customers, in general, are all reaping the benefits. Out of all surveyed markets, the customer care industry in Vietnam saw the most use of platforms and channels to deliver services. digital transformation in Vietnam is ready to “take off”.