Take advantage of the online business platform online According to experts, this is the time when businesses and stores expand their advertising and sales platforms. Potential units can build their own website or look to the press and tools of Google. As for small and medium-sized sellers, taking advantage of e-commerce platforms is being considered the optimal solution. Selling online on e-commerce platforms is gradually becoming an alternative Mr. Nguyen Ngoc Dung, Vice Chairman of Vietnam E-commerce Association said: “The e-commerce platform, which gathers tens of millions of visitors per month, is a channel to reach a large number of potential customers. In addition, these platforms are also regularly improved with many advertising tools and sales campaigns that are focused on investment. Therefore, this will be a business platform that sellers should quickly take advantage of to increase their revenue, instead of worrying about being too dependent on one platform and tightening interactions.” . Sharing the same opinion, Mr. Nguyen Kien Giang – Hufuholic store owner who is doing business on the e-commerce floor said that the biggest difficulty when starting a business is approaching new customers and expanding the business model. When switching to an online business, Mr. Giang took advantage of free marketing programs available on these online platforms, to connect with customers more easily and reach many new customers, thereby developing the business. scale rapidly. “Shopee has helped Hufuholic transform from a small online retailer into a famous cosmetic store chain and become the foundation of my career,” said Mr. Nguyen Kien Giang. Join knowledge sharing channels The advantage of an e-commerce platform is user resources, however, another benefit that sellers receive through this platform is free sales knowledge. It is the basis for sustainable business development on multiple platforms. Currently, many e-commerce platforms are implementing weekly online classes to train sellers, share selling experiences from experts and successful sellers, and organize community groups for sellers to exchange information. , learn from each other. Simple, easy and free when registering to participate in free sales classes on the e-commerce floor A Shopee representative said that understanding sales tools and the benefits it brings helps Shopee and sellers to accompany them more effectively and longer. Besides, Shopee also has free information aggregation channels for sellers such as Shopee Academy or Shopee Uni YouTube channel which also regularly updates information and documents. Thanks to this series of free training activities, Mr. Vu Trung Anh Rim – owner of Beyours store has been able to manage the business scientifically and effectively, thereby having more time for his family and personal hobbies. “I had to expand my warehouse and increase my capital by 4-5 times to be able to partly meet the growing demand of customers when selling on e-commerce platforms compared to before,” Mr. Rim emphasized. After the knowledge received and sales experience over the past time, Mr. Vu Trung Anh Rim believes that new sellers need to focus on key products to make a difference. Currently, sellers on Shopee who are not part of Shopee Mall are free of commissions and have the opportunity to increase awareness and boost sales through major campaigns of the year… Program “New start, million orders” to” recently implemented Shopee also supports 160,000 VND to the seller’s advertising account, and free Xtra coin refund package and 50% voucher for new sellers starting a business on Shopee. As one of the businesses benefiting from the support solutions of the e-commerce floor, Mr. Nguyen Hung Tuan – owner of the women’s shoe brand Erosska, affirmed that selling on the e-commerce floor is an indispensable part of the journey to create millions of customers. his shoes. “We started at Shopee and that was the launch pad that helped us thrive on most other platforms. From a brand that started with 2 million dong, now Erosska has more than 50 employees and monthly sales are many times higher than the original number, “said Mr. Tuan.

The results show that the removal rate of e-commerce applications in Vietnam is currently the highest in Southeast Asia. Specifically, the rate of deleting online shopping applications in Vietnam was recorded at the highest level of 49% in the second quarter of 2020. With this result, it can be seen that e-commerce users in Vietnam are the most difficult group in the region. They tend to remove inappropriate e-commerce apps as soon as they try them out. To solve the above problem, experts of AppsFlyer and iPrice Group said that e-commerce floors need to improve the quality of their services to be able to engage users. Vietnam is actively promoting the development of e-commerce in recent years. Photo: Trong Dat Despite a high rate of app deletion, it is worth noting that Vietnamese businesses occupy 5 positions in the top 10 regional e-commerce websites. Enterprises in this list can be named Gioi Di Dong, Tiki, Dien May Xanh, Sendo and FPT Shop respectively. This shows that the e-commerce development rate is very high in the Vietnamese market. According to a report by the Vietnam E-commerce Association (VECOM), in 2020, Vietnam’s e-commerce will reach a scale of about 13.2 billion USD and have a growth rate of about 15%. During the peak quarantine period from February to April 2020, e-commerce has become the only shopping channel for accessing certain goods and services. Recognizing this, many domestic enterprises have been active in applying IT in production and business activities, promoting digital transformation and training human resources to maximize the advantages of platforms. online. Facing the rapid and hot development of the Vietnamese e-commerce market, Google, Temasek and Bain & Company also predicted that the average growth rate in the period 2020 – 2025 of Vietnam’s electrical commerce is 29%. By 2025, the scale of our country’s e-commerce market will reach US $ 52 billion.

The scale of e-commerce retail of consumer goods and services increased from 4 billion USD in 2015 to about 11.5 billion USD in 2019. The report predicts that the growth rate of 2020 will continue to remain above. 30% and reach the scale of 15 billion USD. VECOM’s Vietnam E-commerce Index 2021 also cited Google, Temasek and Bain & Company Southeast Asia’s E-commerce 2020 report, Vietnam e-commerce 2020 increased 16% and reached a scale of over 14 billion. USD. Online shopping continues to grow Of which, online retail sales increased 46%, ride-hailing and tech food increased 34%, marketing, entertainment and online games up 18%, and online travel down 28%. . This report also predicts an average growth rate of 29% in the 2020-2025 period and by 2025, our country’s e-commerce scale will reach 52 billion USD. E-commerce has had impressive numbers despite the impact of the epidemic. According to VECOM data, the output of postal items through express delivery services will increase by 47% by 2020. The leading delivery companies have posted mail growth rates ranging from 30% to 60%. Sales of digital marketing services are about 26 million USD, in 2015 increased to 329 million USD. Report on Vietnam’s digital marketing trends 2021 shows that digital marketing revenue in 2019 is 716 million USD and despite the Covid-19 epidemic, this number in 2020 is still 820 million USD and it is predicted that in 2021 it will be to $ 1 billion. The above report also said that during the Covidi-19 epidemic the online payment field continued to grow strongly. According to the Vietnam Bank Card Association in the first 6 months of 2020, banks have issued up to 10.3 million new cards of all kinds, bringing the total number of cards in Vietnam to 103.4 million. In which, the number of international cards is 15 million and domestic cards are 88.4 million. Sales of spending payments by e-commerce channels in the first six months of 2020 increased 17%. Race supper app To accommodate the new needs of consumers, the concept of super apps or “super apps” refers to the role and advantages of apps that provide a mobile ecosystem. It’s time for business to make changes to add even more value to consumers from its mobile apps and websites. The proportion of businesses with a mobile version website has not changed much compared to previous years, it can be seen that most businesses no longer choose to build a separate website for the mobile version, instead. is a solution to build a new website with technology that automatically adjusts the interface compatible with different platforms such as computers, tablets, mobile … Unlike the mobile version website, building applications on mobile platforms of the business requires a higher level than a normal website. Instead, if consumers want to download, install and use regularly, the application requires to provide a variety of solutions, products and services suitable to many different needs of customers.

The scale of e-commerce retail of consumer goods and services increased from 4 billion USD in 2015 to about 11.5 billion USD in 2019. The report predicts that the growth rate of 2020 will continue to remain above. 30% and reach the scale of 15 billion USD. VECOM’s Vietnam E-commerce Index 2021 also cited Google, Temasek and Bain & Company Southeast Asia’s E-commerce 2020 report, Vietnam e-commerce 2020 increased 16% and reached a scale of over 14 billion. USD. Online shopping continues to grow Of which, online retail sales increased 46%, ride-hailing and tech food increased 34%, marketing, entertainment and online games up 18%, and online travel down 28%. . This report also predicts an average growth rate of 29% in the 2020-2025 period and by 2025, our country’s e-commerce scale will reach 52 billion USD. E-commerce has had impressive numbers despite the impact of the epidemic. According to VECOM data, the output of postal items through express delivery services will increase by 47% by 2020. The leading delivery companies have posted mail growth rates ranging from 30% to 60%. Sales of digital marketing services are about 26 million USD, in 2015 increased to 329 million USD. Report on Vietnam’s digital marketing trends 2021 shows that digital marketing revenue in 2019 is 716 million USD and despite the Covid-19 epidemic, this number in 2020 is still 820 million USD and it is predicted that in 2021 it will be to $ 1 billion. The above report also said that during the Covidi-19 epidemic the online payment field continued to grow strongly. According to the Vietnam Bank Card Association in the first 6 months of 2020, banks have issued up to 10.3 million new cards of all kinds, bringing the total number of cards in Vietnam to 103.4 million. In which, the number of international cards is 15 million and domestic cards are 88.4 million. Sales of spending payments by e-commerce channels in the first six months of 2020 increased 17%. Race supper app To accommodate the new needs of consumers, the concept of super apps or “super apps” refers to the role and advantages of apps that provide a mobile ecosystem. It’s time for business to make changes to add even more value to consumers from its mobile apps and websites. The proportion of businesses with a mobile version website has not changed much compared to previous years, it can be seen that most businesses no longer choose to build a separate website for the mobile version, instead. is a solution to build a new website with technology that automatically adjusts the interface compatible with different platforms such as computers, tablets, mobile … Unlike the mobile version website, building applications on mobile platforms of the business requires a higher level than a normal website. Instead, if consumers want to download, install and use regularly, the application requires to provide a variety of solutions, products and services suitable to many different needs of customers.

A friend of mine recently said, once an acquaintance called in panic calling about wrongly converting 300,000 VND into 300 million VND for an online order. My friend on the one hand just called the bank to ask for intervention, on the other hand, the owner of the sales page. While the bank said that it can only support within 24 hours, the owner of the online sales site commits to transfer the excess money immediately. Just a few minutes later, the excess money was sent back to the acquaintance’s account, the relevant bank staff also called back to report the money was transferred by the receiver. Everything happened in 15 minutes. The acquaintance sent a thank-you message to the online shopkeeper, and received a message back: “It’s not my money, if you don’t pay it, it’s a scam, but I’m not a scam”. The explosion of online businesses in the epidemic era is accompanied by disputes through this online shopping channel. It is a case of luck in many cases that cannot be recorded in the booming online shopping activity in our country. Recently, a clothing store owner said that she saw a lot of beautiful clothes on an online store, so she bought it for business with the price of 5 million dong. The homepage owner requires a full payment in advance. The clothing store owner was a bit skeptical because of that payment terms, but one factor made her reassuring: the sales page had 20,000 followers. Therefore, she still transferred 5 million before receiving the goods. A pity happened: 3-4 days passed for the shopkeeper finally received a package full of rags. She warmly said that she did not know how to get money back because everything happened online. Online shopping has mushroomed after rain in Vietnam for many years, especially since the Covid-19 epidemic. There are tons of trusted platforms out there, but there are also plenty of websites where no one knows where. The Vietnam E-Commerce Index 2020 report by the Vietnam E-commerce Association indicates that the growth rate of Vietnam’s e-commerce in 2020 will reach about 15%, reaching a scale of about 13.2 billion USD. , and is expected to continue to grow steadily in 2021 and the next period. Illustration However, the explosion of online businesses in the epidemic era is accompanied by disputes through this online shopping channel. It is recognized that fraudulent acts of online buying and selling are very diverse such as: fraudulent online purchase of goods, selling goods with the wrong quality committed, fraud through multi-level distribution channels or investment. virtual money … Mr. Pham Hoang Long, Department of Competition and Consumer Protection, Ministry of Industry and Trade, there are guests who call the department complaining that they order Iphone through online shopping channels but until when received, the Iphone has turned into a “brick” properly. Some other customers reported that they ordered fruit online, but when received, they found that the fruit was broken, not as delicious as advertised … Mr. Long said that only in 2020, the Department of Competition and Consumer Protection will receive more than 11 thousand phone calls with content of lawsuits surrounding online shopping activities. “Most online shoppers wonder whether their rights are protected by the law,” he said. In that context, Mr. Vu Anh Duong, Vice President and General Secretary of the Vietnam International Arbitration Center (VIAC), said that a unit of VIAC has built a MedUp online mediation platform to provide more a cost-effective, time-effective dispute resolution model with technology, digital application. MedUp is an online dispute resolution platform operated independently by the Vietnam Mediation Center. This is one of the few online dispute resolution platforms using ADR in Vietnam so far. With the development of MedUp, according to Mr. Duong, the Mediation Center hopes to provide a technology solution that meets and promotes the need to resolve disputes between businesses and consumers, including credit disputes. applications, disputes through e-commerce floors, … through online mediation. On that basis, he said, it will expand to become a tool to narrow the gap to justice for other offline disputes – instead of being limited to e-commerce. However, according to Mr. Duong, more support from the Ministry of Justice, business associations, industry associations, and businesses is needed to institutionalize cyber exchanges such as digital signatures or identifiers. and electronic authentication.

The panorama of VOBF 2021 took place on the morning of April 20 in Hanoi. Photo: Khac Kien In particular, with the theme “Transforming from today”, VOBF 2021 revolves around providing specific solutions to help businesses quickly recover from a major crisis and apply digital transformation in the most effective way. . At the same time, the Vietnam E-Commerce Index (E-commerce) Report 2021 was published in the Forum in Hanoi. This index is built on the basis of surveying thousands of enterprises across the country, and is information trust and assess the development of e-commerce in localities. Notably, during the period from 2016 to now, Hanoi and Ho Chi Minh City continuously accounted for over 70% of the country’s e-commerce scale. Therefore, this year’s Report has proposed a number of solutions to narrow the large difference in e-commerce between localities. “VOBF 2021 is a nationwide event, bringing together the domestic and foreign e-commerce community. It is also an opportunity for agencies, organizations, businesses and individuals to discuss the opportunities and challenges of the e-commerce sector in the coming year “- Mr. Nguyen Thanh Hung said. VECOM Chairman Nguyen Thanh Hung: VOBF 2021 will be an opportunity for businesses to learn to develop their business in the digital age. Photo: Khac Kien In addition to hot topics that directly affect many businesses such as competition, legal corridors, the transformation of industry 4.0 … attracted the attention of the community. At VOBF 2021, leading e-commerce experts and speakers also exchange information, trends and solutions in many related fields such as marketing, delivery, payment, technology, start-ups, water investment. out…; Supporting businesses to build and adjust online business orientations in 2020 and the next period; Promote business cooperation between two or more parties. Accordingly, the Forum consists of 4 sessions. Session 1 “Overview of e-commerce after the pandemic” with the part “Report on the Vietnam e-commerce market 2020 and forecast of transformation 2021”; “The driving force behind digital transformation – Outstanding Trends”; “Publishing index of e-commerce and Association activities”. The speakers share e-commerce business at VOBF 2021. Photo: Khac Kien Session 2 “New mobility in the digital economy” refers to changes in the economy from production, consumption and trade in goods and services after the impact of the pandemic, solutions and directions of enterprise. Among them, “Small Business Situation and Comprehensive Economic Recovery” “The Power of Personalization: Simple Steps to Deliver Unique Customer Experiences – One-to-One Seamless Experience on many channels ”- Regional Managing Director of Insider Jack Nguyen; “Transforming Buying Behavior on Amazon – Online Growth Strategies”. Session 3 “Transforming for growth” aims to increase business efficiency from digital transformation model, apply technology solutions to support business performance with expert sharing on “Growth revenue with Omnichannel shopping strategy “; “Applying technology to optimize business operations 4.0”; “The strategy of maximizing revenue per customer automatically”; “The shift from traditional retail to global e-commerce”. Session 4 “Sustainable Development” offers solutions to help businesses boom sales but still develop sustainably, maintaining quality of customer care services. In which “Emerging technology solutions to help retailers increase business efficiency”; “SME: Comprehensive online payment solution”; “Loyalty commerce keeps customers”. After the April 20 event in Hanoi, VECOM continued to hold in Ho Chi Minh City on April 22 with the direct participation of 800 offline delegates in Hanoi and Ho Chi Minh City, and more than 10,000. Online views were broadcast on Fanpage, and millions of people knew about the event online.