A few days ago, foreign media interviewed Facebook founder Zuckerberg and Reality Labs head Andrew Bosworth on Instagram Live. The content is straight to Facebook’s core topics on the next step of the VR ecosystem, AR operating system, AR glasses terminal, and brain-computer interface. The entire conversation lasted about an hour and a half.

Zuckerberg: VR terminal prices are still not close enough to the people

Will increase efforts to promote popularization

Quest2 sold for US$199, coupled with a relatively complete VR content ecology, which directly led to the outbreak of the second spring of the VR industry. But for Zuckerberg, this is far from enough.

Since the announcement of the acquisition of the Oculus team in 2014, Facebook has never stopped betting on the VR industry. Zuckerberg has publicly stated more than once that he is confident in the future development of AR and VR equipment.

Zuckerberg believes that the immersive industry will be divided along the route of wired and wireless, and that wireless devices may win a larger consumer market share. More and more brands have successively launched VR all-in-one devices to break free from the limitations of connection lines. In the future, the standard for high-quality VR and AR products will be based on wireless.

Source: bilibili@默者VR

Zuckerberg also mentioned another important reason for the popularization of VR and AR technology-price. The immaturity of technology and the cost of R&D investment have made VR and AR equipment currently unable to be perfect in terms of price and configuration. The price must be as affordable as possible for more people, and it is possible to realize the vision of a next-generation computing platform.

Facebook stated that its plan in this regard will be similar to the practice of game makers, pre-subsidy and subsequent subsidies through the sale of applications and other services. In the next ten years, prices will determine the popularity of these technologies.

In terms of VR ecological construction, Facebook has recently set its sights on a large number of virtual reality studios, including the acquisition of “Beat Saber” developer Beat Games, “Asgard’s Wrath” developer Sanzaru, and Roblox-like game creation platform Crayta.

Image source: Crayta

VR is actually a “curve to save the country” strategy

The research and development of AR glasses and operating system are adv

Zuckerberg once said that VR will be an important part of how AR is built. It seems that Facebook’s current actions are all paving the way for its AR products.

When talking about the research and development of AR glasses, Zuckerberg once said that it will launch Facebook’s first AR glasses this year, but it is not technically complete. “If you are building an AR glasses that look like ordinary glasses, you need to perform very strict optimization of the system to complete all the calculations expected by modern computers based on this, but because AR glasses are devices on the human face, heat dissipation And power will be a very big challenge.”

Source: tech.sina

Zuckerberg said: “For the layout of the AR industry, Facebook can be said to be a pioneer in the field. In 2018, we launched the Portal platform and injected it with interesting and practical AR filter functions a year later.”

Bosworth added that during the epidemic, Zuckerberg invested a lot of energy in promoting the development of Portal, making it a “lifeline” for Facebook employees to work from home. Portal is a smart display used for video call services launched by Facebook in previous years, similar to Amazon Echo show and Google Home Hub. Although the sales of Portal devices were once underwhelmed by the Facebook privacy leak, the sales of the new Portal exceeded expectations during the Christmas period last year.

Image source: NYTimes

This sales performance may be related to the state of the epidemic that is likely to continue for a long time in the future and a series of improvements made by Facebook on the product, so it also arouses more curiosity about the subsequent development of this product. .

In this regard, Zuckerberg believes that under the influence of the epidemic, people’s social methods have also changed, and the use of video calls to socialize has become a more likely thing. Since the launch of the Portal device, Facebook has been continuously improving the AR function to add fun and sociality to the device. Even if the video is two-dimensional, it is still impossible to achieve the effect of “face-to-face” communication, but for most people, video technology is currently the most “sense of existence” tool, and people can establish a connection with each other when using video calls. Real-time contact.

On the one hand, it is to create a brand new remote call mode through Portal. At the same time, Zuckerberg also said that they regard the Portal device as an extended product of Facebook’s virtual laboratory, and this is related to Facebook’s layout in AR and VR.

“Of course this has to do with the bigger picture of AR and VR that we are doing. Many people think that AR and VR are these technologies, but in fact they are tools and platforms that convey a sense of existence.”

Source: techcrunch

Although the specific news of Facebook’s AR glasses has not been revealed, according to foreign media reports recently, Facebook intends to launch the first smart watch next summer, which will be the key input device for its AR glasses. Not only is it preparing for AR glasses on the hardware, Facebook is also developing a virtual reality system independently.

“We are building a real operating system, which will be a new platform that is different from all other platforms. This is a very big challenge, but our team has gone a long way in this regard. We are building a new platform based on micro The kernel’s operating system.”

Neural interface will be the universal input method for AR and VR in the future

The brain-computer interface is a very sci-fi concept, and it is now in a very early stage. Before Musk established Neuralink to focus on brain-computer interface technology, Facebook acquired the neural interface service provider CTRL-Labs and announced its entry into the neural interface field. Unlike Neuralink’s invasive device that needs to be implanted in the brain, Facebook’s is a non-invasive watch-type device.

Source: venturebeat

In the field of neural interfaces, people have always been worried about personal privacy-related issues, and Zuckerberg believes that the public has some misunderstandings about neural interfaces. The neural interface system is not a “mind-reading technique”, but gives a person an ability to make Their brains send signals about this work to other body parts. As early as when he acquired CTRL-Labs, Zuckerberg stated that he hoped to use neural interface technology to create a better way of socializing, and only relying on ideas to achieve functions such as typing and adding filters to photos.

Zuckerberg is confident about the future prospects of neural interfaces, “In some respects, the breakthrough in all of this will be neural interfaces.” However, it is clear that the field of neural interface is not mature enough in all aspects. The person in charge of the neural interface project also said: “We think this may take ten years. This is a long-term research project.” Zuckerberg revealed in the conversation that the time limit for some “cool” things that Facebook is about to launch is calculated in units of 5 or 10 years.

Source: sohu

And he believes that “when designing a new platform, the most important thing is the “input” method. How to control the platform is the most decisive factor. If the interactive activities around AR and VR do not require any physical controllers or the like , That must be a brand new revolution.”

Judging from Zuckerberg’s description, the input methods of VR and AR in the future are likely to be realized by neural interface devices. On this basis, Facebook will create a futuristic social platform.

The “killfie” trend is a problem in India. When traveling, everyone wants to have beautiful pictures to keep memories. However, the habit of taking selfies (selfie) has caused many visitors to fall into danger, even die. The trend of playing with “death” According to the South China Morning Post, only in the first three months of 2021, the Indian nation recorded dozens of deaths while taking selfies. The actual number may be even higher. Of course, the act of taking a selfie, simply understood as taking a picture of yourself, is not the direct cause of death. However, many people, because they want to take unique “selfies” to challenge themselves or live virtual, have come to dangerous places such as crooked cliffs, deserted beaches, on railway tracks, running train roofs or cliffs close to the depths … Just not paying attention or stumbling when posing, these people easily let themselves fall into life-threatening situations. In early April 2021, the city government of Agra (northern India) recorded two teenagers drowning while taking a selfie under a pond. In the state of Orissa (eastern India) has recorded 2 deaths, a 27-year-old woman in Orissa state (eastern India) drowned from slipping while taking a “selfie” at a picnic area. Kaanakund, a 13-year-old student, dies from being caught in high voltage wires while taking a selfie on top of a running train. The image of young people “playing dominant”, like “performing” on the terrain “challenging the death”, although still spread rapidly on the social networks of India, but has no longer received praise. Instead, a small proportion of the Indian people have cheated, criticized and boycotted this trend, calling it “deadly game”. In 2018, the Indian Institute of Medical Sciences announced that from 2011 to 2017, there were about 259 deaths caused by “selfie” in the world, of which there were 159 deaths in India when trying to take selfies. risky. Worth mentioning, this problem not only occurs in India, but also Russia, the US and Pakistan are also “named” in the top list of countries with many “killfie” cases (selfie in dangerous areas. ). Most of the victims drowned, were hit by a train or car, and fell from above. Young males, especially those who love adventure, account for three-quarters of all “killfies” globally. For a unique and strange picture, many people do not care for their lives. According to Indian experts, the trend of “selfie” addiction stems from the development of technology in society. According to data company Statista, India is also the country with the highest rate of smartphone usage in the world, equivalent to about 760 million users in 2021. Worldwide, the number of smartphone users is estimated. the figure could exceed 3.8 billion this year. On the other hand, Ms. Rita Joshi – Professor of Sociology at Delhi University, said: “Selfies make people feel up to the trend when posting on social media and receiving likes. It is the easiest way for young people (India) to connect globally, especially those in the West whose lifestyles they want to emulate. Accordingly, politicians, stars, celebrities in India are also the driving force behind this trend to young people. Think, whether it is a “selfie” photo of Prime Minister Narendra Modi with world leaders or a “selfie” of Bollywood actors can make millions of fans learn to follow. No one says that “Selfie” is an evil act, but irresponsible “selfie” behavior such as disturbing others, destroying landscapes or endangering yourself, is a worrying phenomenon. Therefore, the authorities in India are also trying to prevent this problem. The launch of the Saftie application (Indraprastha Information Technology Institute – Delhi) was announced, helping to warn users about dangerous “selfie” locations, especially demographics from 19 to 30 years old. And check-in at the “cliff of death” in Ma Pi Leng, Ha Giang. On the community side, we can mention the “SelfieToDieFor” movement of a digital marketing entrepreneur launched to raise awareness of people about the “killfie” and a series of websites that broadcast warning videos about consequences of risky selfie behavior. On the government side, the police of Mumbai city and the state of Goa have created selfie-free zones around famous beaches. The Indian Railway Minister also publicly advised young people to avoid “taking selfies” on railway tracks or while performing stunts. Accordingly, the Railway Center shared #SelfieSafety tips; and the Railroad Guard announced sanctions for deliberate “selfie” risky cases. The “check-in” adventure of Vietnamese people The trend of taking photos, filming themselves in dangerous places, anyone watching must be shocked, in order to “live virtual” and seek popularity on social networks, has appeared in our country for many years. Now, especially for adventurous people who like high altitude. On social networks with the largest number of users in Vietnam such as Facebook, Youtube, Tik Tok, … it is not difficult to find photos and clips recording the “death challenge” of Vietnamese young people on skyscrapers, tower tops, steep passes, cliffs,…. without any protection whatsoever. In January 2021, a young man climbed to the “death cliff” of Lai Lung on Ma Pi Leng Pass in Ha Giang to take a careless photo and slipped and fell down a cliff. Shortly thereafter, the local government temporarily banned visitors to this area until it was safe to take. However, contrary to the conventional thinking that dangerous points should be avoided, many online forums still “whisper” to each other, certain invitations must come to “check-in” at this destination to “prove the version. domains “or” overcoming fear “. Near this point, a similar incident happened in the town of Sa Pa (Lao Cai), where a young man fell from the roof to the ground and died while filming a video on the roof of another person. It is known that the victim is a quite popular Tiktok user with more than 140,000 followers. Of course, there are still many such cases in recent years as the society develops, more and more young people own new smartphones, the shooting function is impeccable. . Worth mentioning, despite being warned of danger, many young people are still like “I burned my body into the fire”, absolutely must find all ways to perform stunts to receive “heart drop” turns, ” button like “,” view “of the online community. It is impossible to completely blame technology but the honor of virtual values, or the “virtual life” disease of a part of Vietnamese, is the source of misconceptions and behavior regardless of the network to get the “splash shot”. Worth mentioning, this “killfie” trend which has been very popular in the world has actually “imported” into Vietnamese life for many years. In 2018, many online forums passed each other a clip of three young men climbing onto the roof of a 38-storey building (believed to be in Binh Thanh District, Ho Chi Minh City) to “take a selfie” and film. There is a scene of these young people standing close to the edge of the house and using selfie sticks to take pictures without any protective gear, just losing their feet can fall. Until now, “killfie” is still a trend of young people, potentially many risks of death. So is awareness warning enough?

For a long time, teachers, student resources, and teaching and research capabilities have been called the troika of online education, and excellent talents are the core of doing business well. Previously, Dali Education said it would recruit more than 10,000 people. Chen Lin, CEO of Vigorous Education, clearly stated, “In the next three years, Bytedance will continue to invest heavily, regardless of profitability and cost.”

A recent change in the personnel responsible for the education business has attracted attention. According to “LatePost” reports, key projects including children’s enlightenment product Guagualong, primary and secondary school online school Qingbei online school, adult language product open language English, hardware business vigorous intelligence, etc., have had at least one business in the past year The line leader has been replaced, and 100 people have left for some projects.

△The changes in the personnel responsible for the education business

From doing education business to forming an overall education brand

Bytedance “vigorously” do education

Zhang Yiming always loves to say: Vigorously creates miracles. Byte has invested heavily in education. The three-pronged approach of incubation investment and acquisition has covered all popular tracks in the education field in less than two years: Enlightenment, K12, adult education, and even hardware research and development. Gua Gua Long, Tang Yuan English, Qingbei Online School…More than 20 education projects in hand, to create a matrix of online and offline products.

In May 2018, ByteDance made its first effort in the education industry, launching GOGOKID, the first children’s English product, which was benchmarked against VIPKID. In September of the same year, Bytedance acquired Ai Xue, the To B business of Xuebajun. In December, it bought the adult education product Kaiyan English.

In May 2019, ByteDance acquired Qingbei Online School, which focuses on the K12 track, and successfully entered the field of large classes. In November, it arranged the business of entering the school and acquired the big data of Jike.

In March 2020, Guagualong Enlightenment was launched, and the enlightenment business was deployed. In August, it acquired the math and science thinking education product You Pai Yi, and continued to increase quality education.

When Dali Education was established, Bytedance used internal incubation, acquisition, investment and other means to weave a nearly complete educational puzzle, covering English training, K12 subject counseling, knowledge payment, mathematical thinking, and educational information. In the industry chain, To B and To C go hand in hand.

In terms of operation, Byte has burned money very boldly. GoGoKid burned 1 billion, and Guagualong English invested 2 billion in diversion in a year. Qingbei Online School recruited online teachers with an annual salary of 2 million, and there was no ceiling. It is also unambiguous to give resources to people. After suspending the mobile phone business, Zhang Yiming immediately merged the Xinshi laboratory of the hammer technology team into the education hardware team to expand its strength. In Byte’s own words: All in education.

Head of business changed blood

Is it a competitive crisis or a new turning point?

Zhang Yiming’s three most promising industries are AI, automotive, and online education. Today, AI has “Flying Books” and automobiles have “Knowing Car Emperor”, but there have been no successful cases in the education field. Instead, GoGoKid was exploded with a large number of layoffs, aiKid ceased operations, Qingbei Online School founder Liu Yong resigned, and there was a large-scale transfer of branch leaders.

Behind the personnel transfer in the past year, is the industry competition too fierce, or the project requirements are further increased?

Industry competition:

/ / For the online education industry, Bytedance is a bit late

From the perspective of time arrangement, in June 2014, Chen Xiangdong founded GSX; in 2012, Yuanjiao was established; in 2010, Good Future went public in the United States. The industry competition pattern has basically taken shape. Since then, every company that tries to take a share in online education has encountered difficulties. Taking 2020 as an example, 80% of the 103.4 billion yuan that capital has sent to the online education industry went to the top 5 companies, such as the above-mentioned ape tutoring, homework help, and GSX.

In June 2020, “the first unit of online education” New Oriental Online recruited more than 200 fresh graduates in Xi’an to enrich the online education business, but this move suffered a rout. It experienced two layoffs at the end of 2020 and in March this year. More than 200 fresh graduates were almost completely laid off.

/ / Education for laymen also has certain risks

At the end of March, an Internet respondent posted a post on Weibo: A netizen who was certified as a “Tencent Technology (Shenzhen) Co., Ltd. employee” complained on the social platform: “I am leaving soon. Although I am very reluctant, there is really no way. The company is a good company, but Tencent Education is not. I hope that future generations will take warning and don’t educate if you are killed!” A “Beijing Byte Beat Technology Co., Ltd. employee” commented: “You have not come to Byte Education. …I jumped out of Tencent Education. I thought that Tencent’s education pits now… I can only say that pits are not pits or not.” Another “Tencent Tech employee” replied: “I feel that every education is pitted, run away. ”

Although it is only an online topic discussion, it is not difficult to see that even with a huge number of engines, it is equally difficult to cross-bank business. Tang Daosheng, vice president of Tencent, said: “Education is a very complex and professional field, and all our internal forces add up, and it may not be able to subvert all needs.” Education is a slow industry, and the Internet will definitely not subvert the education industry. “But there is no doubt that with the development of technology, education will indeed undergo subtle changes.

Project self-cultivation:

Zhang Yiming has proposed more than once that he wants to run the third product with a DAU of more than 100 million dollars in the education field and turn education into a 100 billion U.S. dollar business, which is larger than Douyin’s scale. It can be seen that byte’s requirements for its education projects are extremely strict.

In ByteDance, the establishment of innovative business projects needs to be reviewed by Zhang Yiming and the project leader, and then analyzed and demonstrated by the business analysis team. All projects need to assess ROI (input-output ratio). If the key project fails to prove its value within a period of time, adjustments will occur.

Do education from “0”, vigorously educate and keep trying “wrong”. I have done many projects vigorously, recruited a lot of people, spent a lot of money, and every time a person in charge is changed, the business direction will be adjusted accordingly. For example, the thinking course under Guagualong has experienced three principals for more than a year. The current principal, Liu Juan, used teaching and research to design experience courses, replacing the predecessor Qianjinchen’s strategic direction of teaching and research guided by products. In addition, vigorously educate because the team expands quickly, and projects and tasks are dismantled layer by layer. Once a team’s project fails, it will be replaced, and it will never be tolerated.

This time, a bold and resolute effort in education, but so far has not yet formed a successful work. In an interview with the media, Chen Lin, the head of Dali Education, said that internal BP has been done for three years. From the perspective of BP in three years, it is not profitable, but he thinks it may be unprofitable for a longer time in the future. He said, “Education is not a track that can be rushed into.”

For educational products, more patience and persistence are required, and a trace of luck is required to find the right method in frequent trial and error correction.

Source: Randiyuan Studio, Tiger Sniff APP, Taoli Finance, Mustard Education

Sorting out: Observation of Education and Training Industry

Report download method:

“Chinese Academy of Sciences: Research and Prospective Report on the Development of Small Classes in the Online Education Industry in 2020”

Report download method:

“2020 China Online Education Industry Research Report”

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