The era of Hollywood stars appearing densely on billboards hung around the world is over. Fashion brands are now paying attention to Asian stars, especially kimchi idols, according to SCMP . Over the past year, BlackPink group members have continuously become brand ambassadors of leading fashion houses. BTS became brand ambassadors for Louis Vuitton last month. They will promote the brand’s clothing and accessories around the world. The link between idols and the Z . gene “I’m very happy that BTS is joining Louis Vuitton. I hope this partnership will add a modern chapter to the home – luxury and contemporary culture,” said Virgil Abloh – director of Louis Vuitton Men. BTS wore Louis Vuitton clothes at this year’s Grammy Awards. Photo: SCMP. Why choose BTS? The reason given is that they have a “huge” following of Generation Z. In addition, they represent standards that are far from traditional Hollywood beauty. The company’s global personal page is now flooded with BTS photos, including pictures of the group wearing designer clothes to the awards ceremony Grammy at the beginning of this year. BTS isn’t the only K-pop star to enter the world of luxury fashion in this way. Last summer, Rosé starred in the global campaign for Saint Laurent. This year, she was appointed as a global ambassador for Tiffany & Co. The other members of the BlackPink group represent Chanel, Dior and CELINE respectively. For the beauty segment, Armani Beauty has appointed Chinese actor and singer – Dich Duong Thien Ty – as the new global ambassador for makeup and skin care. Meanwhile, Japanese model Koki was recently chosen as the ambassador for Estée Lauder. Asian stars are being sought by major fashion brands. Photo: W, SCMP. Explaining the trend of choosing Asian stars, Rocky Chi – luxury style expert in London, UK – said: “Sales in Europe have plummeted. Brands have to face the reality of billions of dollars. Their largest percentage of customers are from Asia”. Agreeing, Charlie Gu – a marketing expert working in Shanghai (China) and San Francisco (USA) – expressed: “Asia, especially the China region, has made an important contribution to profits. of high-end brands during the time when the world is struggling because of Covid-19. So it’s no surprise that brands elevate Asian celebrities to global ambassadors. The move is intended to spur excitement in the region, in hopes of boosting sales.” Change with the times Some Asian stars are not widely known in the West. However, this is the opposite problem that brands have had in the past. Many Hollywood stars are not particularly famous in China but still appear on billboards around the country. With the rise in popularity of Korean beauty routines as well as the dominance of Chinese consumers in the luxury world, it’s not too difficult for brands to focus on Asian customers. Charlie Gu added, “The global appeal of K-pop and the growing recognition of Asian talent in Hollywood contribute to this new phenomenon. Award Ceremony Oscar this year is really breakthrough for Asian talent. They tend to appeal to younger audiences. Choosing them as global ambassadors could also help close the age gap in luxury spending in the West. In addition, it helps brands broaden their appeal to Gen Z.” Japanese model Koki became the brand ambassador of a famous cosmetic company. Photo: SCMP. In addition, the equality movements in the US have pushed this trend further to get rid of white-centered advertising. Action against Asians has skyrocketed during the pandemic to the point where the hashtag #StopAsianHate has gone viral. In this context, fashion celebrities such as Anna Sui, Phillip Lim and Susie Bubble have spoken out about the importance of promoting Asian designers and models. “When I was growing up, I realized there wasn’t a lot of Asian representation in the fashion industry. It’s more important than ever that we stand up as a community to drive change and acceptance,” said the designer. Jason Wu once expressed his opinion in the magazine Vogue. Finally, that era has arrived. Famous Asian names appear in a series of campaigns by fashion houses. They are constantly being “push” on the cover of many prestigious fashion magazines. BlackPink is the clearest example in recent times when the image of the girls is constantly being “pushed” on the cover.

“Fashion and football have been closely linked over the years. Versace, Virgil Abloh and Burberry are prime examples. In this way, Truitt Battin can become a fashion icon for millions of people. “, commented L’Officiel magazine. Photo: US Times Now. Before turning to football, Truitt worked as a model or promoted famous brands, including Off-White, Ferrari, Gucci, Fashion Nova. Photo: Truitt Battin. The player from the US said he has always loved fashion since he was a kid. Instead of choosing to be safe with neutral tones, he made himself look more prominent with a colorful wardrobe. Photo: Truitt Battin. He doesn’t mind spending money on quality designs. His photo wearing a hoodie of Saint Laurent going to sports received many compliments. The style of the 20-year-old player is not picky but still impressive because of the subtle combination. For example, he chooses red pants as a highlight or wears a mask that matches his outfit. Photo: Truitt Battin. During the time of social distancing, Truitt regularly updates the moment of stylish dress and hard training. Since then, he quickly attracted more than a million followers and is considered a lifestyle influencer. Photo: Truitt Battin. Leather jackets, bombers, ripped jeans or white sneakers are typical Truitt items. This highly applicable formula is learned by many of his fans. Photo: Truitt Battin. Truitt Battin (born 2000) started playing football at the age of 6. He had his first career breakthrough at the age of 11 when he had the opportunity to play for Red Star Belgrade. This opened up new opportunities for Truitt and he started playing for several clubs. Today, he is one of the few selected players worldwide who have had the opportunity to go to FIFA headquarters in Serbia for training. Photo: Truitt Battin.

BTS officially became the Brand Ambassador of Louis Vuitton. Previously, BTS excited the audience when wearing clothes from Louis Vuitton’s Fall 2021 collection for men at the 2021 Grammy Awards. , photographing magazines or even in real life. With his influence, many times Louis Vuitton products “sold out” because they were presented by BTS members. On the personal page, Virgil Abloh, the creative director of men’s fashion, expressed: “We welcome BTS to join Louis Vuitton as ambassadors. We are really looking forward to partnering with BTS, starting a new chapter for Louis Vuitton through the fusion of contemporary and luxurious culture. We want to reveal our interesting projects as soon as possible ”. BTS dressed in Louis Vuitton at the 2021 Grammy Awards. Although no stranger to high-end fashion brands such as Gucci, Dior or Saint Laurent, this is the first time BTS has cooperated with the fashion house as the brand representative. Responding to Louis Vuitton’s love, BTS shared: “Becoming the global ambassador of Louis Vuitton is a meaningful moment for BTS and we look forward to the group’s projects with Virgil Abloh”. As a global group, BTS not only dominates the world music charts but also shows influence in many fields, including fashion. Therefore, fans look forward to the future collaboration between Louis Vuitton and BTS.

(Source: rollingstone.com) BTS band Korea’s members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook have officially become brand ambassadors of high-end fashion brands. Louis Vuitton (LV). BTS is pleased to say being LV’s global ambassador is a meaningful moment for the band and looks forward to the group’s projects with Virgil Abloh, LV’s Men’s fashion segment director. Among young Korean musicians (K-Pop), BTS is known as the group with the most perfect group activities, any advertisement has the participation of all seven members, not a single member has activities. own movement. This sometimes makes brands quite hesitant to invite the group to be brand ambassadors because in addition to the high value of BTS’s name, it is also difficult to create a brand ambassador image with all seven members. far more than a member. The fact that BTS became the brand ambassador of LV can be considered a surprise, because BTS often prioritizes Korean brands. This is also the first high-end fashion brand to be invited by BTS brand ambassador . Previously, although the group wore the costumes of many famous fashion houses, but had never accepted the position of ambassadors for any fashion brand. BTS has officially partnered with four of the 10 most valuable global brands Coca-Cola , Samsung and most recently LV and McDonald’s. Among luxury fashion brands, LV is the brand with the highest brand value globally, then comes Chanel, Hermès, Gucci…. LV is also the only high-end fashion brand named in the top 10 most valuable brands globally in 2020./.

Group BTS at an award ceremony in Seoul, South Korea. Photo: YONHAP / TTXVN BTS is pleased to say that becoming LV’s Global Ambassador is a meaningful moment for BTS and looks forward to their projects with Virgil Abloh, LV’s Men’s Fashion Segment Manager. Among young Korean musicians (K-Pop), BTS is famous for being the group with the most perfect group activities, any advertisement has the participation of all 7 members, not a single member has activities. own movement. This sometimes makes brands quite hesitant in inviting the group to be brand ambassadors because in addition to the high value of BTS’s name, it is also difficult to create a brand ambassador image with all 7 members. far more than 1 member. The fact that BTS became the brand ambassador of LV can be considered a surprise, because BTS often prioritizes Korean brands. This is also the first high-end fashion brand to invite BTS to be the Brand Ambassador. Previously, although the group wore the costumes of many famous fashion houses, but never accepted the position of Ambassadors for any fashion brands. BTS has officially cooperated with 4 of the 10 most valuable brands globally, namely Coca-Cola, Samsung and most recently LV and McDonald’s. Among luxury fashion brands, LV is the brand with the highest brand value globally, then comes Chanel, Hermès, Gucci … LV is also the only luxury fashion brand named in the Top 10 brands. the world’s most valuable 2020.

BTS Officially holds the position of brand ambassador of Louis Vuitton. According to the Her World , Virgil Abloh – creative director of the French fashion house – expressed: “I am very happy that BTS joined Louis Vuitton. I look forward to this collaboration to bring a new image to the brand: cross between luxury. respect and contemporary culture. I can’t wait to share the projects we are working on. ” Image: Vogue France . Lisa (BlackPink) is the face favored by luxury brands. She is not only recognized by luxury jewelry company Bvlgari as an ambassador. CELINE also quickly recognized the influence of the Thai-born female idol and gave her the position of global ambassador. Every time she appears on a magazine or a fashion event in a French fashion house, Lisa gets attention. Image: CELINE . Not just Lisa, Jennie (BlackPink) is also the luxury brand “chose the face to send gold”. The style of the YG beauty is very suitable for Chanel. She even has the nickname “living Chanel tree”. Before officially becoming a brand ambassador, Jennie signed a contract to represent the beauty industry for a luxury brand from France. Image: @jennierubyjane . Jisoo (BlackPink) takes slow and steady steps with Dior. In March, she officially held the position of brand ambassador for fashion and beauty Dior after a long time of cooperation. The favor of the French fashion house for the female idol is shown through the covers of famous fashion magazines, many gifts are decorated with the name … Photo: S ooyaa__ . In June 2020, Rosé (BlackPink) revealed in the magazine Elle Korea about a partnership with Saint Laurent. The YG beauty shared that becoming the global ambassador for the French brand is unbelievable. In addition, she also participated in the campaign to promote the company’s Fall 2020 collection. Not stopping there, the female artist continues to become a brand ambassador for jewelry Tiffany and Co. Image: R oses_are_rosie. G-Dragon (Big Bang) was one of the first Korean artists to “shake hands” with Chanel. Since 2017, he has been recognized as the brand ambassador of the fashion house. The Big Bang leader also often attends new collection shows as guests of the prestigious front row. Image: Koreaboo . Prada selected Chanyeol (EXO) and Irene (Red Velvet) is the face of the brand. The beauty of the SM idol couple is praised in accordance with the spirit of this luxury brand. Image: Prada . In 2019, Kai (EXO) officially became the face of Gucci. In March, an EXO member collaborated with the Italian fashion house to launch a fashion collection with the image of cute teddy bears as the main. As a result, he became the first Korean artist to own a collection of his own name when collaborating with Gucci. Image: Gucci . In February 2020, Gucci announced IU is the Korean regional brand ambassador on the official social networking site. However, many people do not appreciate IU’s fashion style and think that the female singer is not suitable for this position. On the contrary, other netizens expressed: “A series of beautiful costumes that IU appeared in the movie Hotel Del Luna and some magazine photo shoots that have proven she deserves. ” Dazed . Besides singers, many Korean actors have also shown their influence through cooperation with world-class fashion brands. With a unique dress style, Yoo Ah In “caught the eye” of many brands. He currently represents Cartier and Burberry. Image: Bu rberry . While, Jun Ji Hyun became Alexander McQueen’s first Korean brand ambassador. Song Hye Kyo again held the position of brand ambassador for Asia-Pacific region for luxury jewelry company Chaumet and Korean regional ambassador for Fendi. Image: Alexander McQueen, Her World .

A series of keywords related to fashion houses and BTS quickly reached the top of the popular social network. In a statement, Louis Vuitton’s creative director – Virgil Abloh – shared his feelings of joy when BTS joined the brand. “I look forward to this partnership adding a modern chapter to the fashion house, combining luxury and contemporary culture,” said the designer. Virgil Abloh also expressed his eagerness to share the exciting projects they are working on. Before this news, BTS shared: “Becoming a global brand ambassador for Louis Vuitton is a memorable moment for the group. We are very excited for upcoming projects with Virgil Abloh”. BTS dressed in Louis Vuitton to attend the 2021 Grammy Awards. Photo: ELLE. From the aesthetic taste of the 70s in the MV Dynamite Until the concerted stage show, BTS has maintained a fashion style consistent with its position as the biggest music artists in the world. “It’s no surprise they partnered with Louis Vuitton to continue dominating their world,” ELLE comment. Last month, BTS caught the attention when the group dressed separately from the French fashion house, appeared on the red carpet of the awards ceremony. Grammy 2021 . Rolling Stone said the members will collaborate with Louis Vuitton on a number of special projects. They are expected to map the company in these appearances. In addition to the achievements in music, BTS has quickly become an influential fashion icon with many topics and accounts established, focusing on the group’s costumes. The Vietnamese-American model went on the catwalk for Chanel, Louis Vuitton Belonging to the generation of models that are resonating, Jade Nguyen has the opportunity to stride in prestigious shows.

They called the boys “Pop Icons” and praised BTS for their positive influence around the world. BTS officially becomes the latest brand ambassador of Louis Vuitton. Louis Vuitton’s account wrote: “World-famous pop icons BTS are recognized for their inspirational messages that bring positive effects. Louis Vuitton is delighted to welcome members RM, Jin, SUGA, J-hope, Jimin, V and Jung Kook. Responding to the winged words given to them by fashion brand Louis Vuitton, BTS wrote: “Becoming the global ambassador of Louis Vuitton is a meaningful moment for BTS, we look forward to attending Group judgment with Virgil Abloh. ” (Virgil Abloh is LV’s men’s fashion segment manager). This is also considered the first global luxury fashion deal of BTS, in addition to partnerships with leading companies in the world such as Samsung and McDonald’s. ARMY can now look forward to Louis Vuitton’s upcoming global projects and campaigns with BTS. However, this is not the first time BTS has collaborated with Louis Vuitton. When attending the 63rd GRAMMY Awards earlier this year, 7 members of the group wore Louis Vuitton outfits. Last year, the Louis Vuitton brand also shared on Instagram Stories a picture of BTS group members wearing their outfits during the “Dynamite” press conference. Louis Vuitton also personally invited BTS to their Southeast fashion show by sending the 7 boys extremely special gifts.

Louis Vuitton’s account reads: “ World-famous pop icons BTS are recognized for their inspirational messages that bring positive effects. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. ” In response, BTS wrote: “ Becoming the global ambassador of Louis Vuitton is a meaningful moment for BTS, we look forward to the group’s projects with Virgil Abloh . ” (Virgil Abloh is LV’s men’s fashion segment manager). In K-Pop, BTS is known as the group with the most perfect group activities, any advertisement has the presence of all 7 members, not a single member has their own activities. This sometimes makes brands quite hesitant to invite the group to be brand ambassadors, because in addition to the high value of BTS’s name, creating a brand ambassador image with all 7 members. It’s much more difficult to work with just one member. The fact that BTS becomes the brand ambassador of Louis Vuitton can be considered a shocking thing, because BTS has extremely prioritized domestic brands. This is also the first high-end fashion brand to invite BTS to be an ambassador, before that, although the group wore costumes of many famous fashion houses, but never accepted to be an ambassador for any brand. BTS has officially cooperated with four of the 10 most valuable global brands: Coca-Cola, Samsung and most recently LV and McDonald’s. Among luxury fashion brands, Louis Vuitton is the brand with the highest brand value globally, then Chanel, Hermès, Gucci … Louis Vuitton is also the only high-end fashion brand named in the Top 10. the most valuable global brand in 2020 (ranked first by Apple). After hearing this information, netizen jokingly, it is true that the group with the highest brand name value is different, choosing the brand as the fashion brand ambassador must also choose the brand with the highest brand value!

The plane model handbag costs nearly 900 million VND by the Louis Vuitton brand This airplane-shaped handbag is designed by Virgil Abloh, the fashion arts director for men of Louis Vuitton, a famous luxury brand. The bag is part of this year’s men’s collection, but most notably, the price. It is known that a handbag in this model plane costs 39,000 USD, equivalent to about 900 million VND. It is not clear how convenient the bag is with the sophisticated design like this real plane, but it must be a fashion product many fanatics love. Launched in January, Louis Vuitton’s 2021 men’s fashion fall-winter collection has many outstanding ideas. It includes clothing products inspired by famous architectures and landmarks, but what really caught the attention of netizens lately is an airplane-shaped bag. The brand’s signature deep brown handbag and monograms carry the Louis Vuitton logo. The bag has an identical design to the real-life airplane The bag features an identical design to the miniature commercial airliner, complete with a tail, wings and even four engines embossed with the iconic Louis Vuitton logo. Notably, the price of this luxury bag is exorbitant, more than a used Cessna engine aircraft, for sale for $ 32,300, equivalent to more than 745 million. ‘The money to buy the bag you can buy a real used plane and even have enough money to repaint it,’ commented netizens. Cessna aircraft are produced by the US civil aircraft company Cessna, headquartered in Wichita, Kansas. The company specializes in the manufacture of small, often private, civil aircraft using piston engines. Old Cessna planes, which have been in the air for several decades, are no longer polished but are of perfectly good quality to fly. Great income, famous and rich, famous Hollywood stars or top football players are not difficult to buy for themselves expensive planes and many of them choose Cessna aircraft. Legendary Hollywood actor Harrison Ford owns a luxurious and expensive Cessna 525B CJ3 Citation Jet. Welsh player, Gareth Bale, owns Cessna Citation XL Plus aircraft, Sweden player, Zlatan Ibrahimovic used to use Cessna Citation Longitude private jet …