On May 15, NFT officially opened for sale a unique product inspired by the image of Hermès handbags and transformed into 3D footage. The product for sale this time is “Baby Birkin”, created by two artists Mason Rothschild and Eric Ramirez. Image of handbag “Baby Birkin”. Photo: Highsnobiety. The two created a 3D video of a transparent Birkin handbag containing a 40-week fetus and placed in the dark space of the Milky Way with an image size of 2000 x 2000. The virtual product is officially auctioned with starting at $2,000. According to NFT’s share, “Baby Birkin” is a unique digital item, allowing users to experience the feeling of touching a birkin bag in a dark space with the sound of being lost in space. In addition, this product also implicitly implies that Hermès deliberately created a scarcity to increase the shopping demand of customers and push the value of this bag line up. However, many people think that selling virtual handbags for $ 2,000 is unrealistic, because no one spends a lot of money just to own a fake item. Birkin handbags are always a fashion item that many people are looking for. Photo: ELLE. Before that, many brands also used virtual reality technology to bring fashion experiences to users. In August 2020, Gentle Monster showcased the creativity of the design team through a collection called “Redefinition of Eyewear”. The project of the Korean brand aims to be based on a digital platform to create close access between the public and the product. They create glasses in the traditional way, and then through a phone application turn them into an accessory on the user’s face. This gives shoppers a chance to experience the product before deciding to go to the store. Gentle Monster’s leading collection in the application of virtual reality technology is not intended for sale, but only to attract attention to the online community. One of the artists participating in the campaign – Daisy Collingrid – created glasses with a structure similar to human skin after being layered, revealing the facial epidermis called CLEM. Eyewear products combined with virtual reality technology. Photo: Hype Beast.

Just connecting via apps and a virtual reality device, users can experience travel at affordable prices. (Source: AFP) Ms. Jem Jenkins Jones lives in Wales (England) in the context of a complicated Covid-19 pandemic still unfolding in the land of fog. To fulfill her promise to her 10-year-old daughter wanting to see the northern auroras from the game reserves of Iceland and South Africa, Jem turned to virtual reality travel services. “My daughter was amazed,” Jem said, saying that virtual reality travel experiences have become a lifesaver for many pandemic families when travel is limited. Just connecting via apps and a virtual reality device, users can experience travel at affordable prices. “Sales have skyrocketed. We are getting more acclaim each month,” said Cezara Windrem, creator of the Alcove VR platform at the AARP Innovation Lab (UK). Under the impact of the epidemic, the world travel industry has been almost “frozen” and the virtual reality device experience services have emerged as an alternative to the real-world travel industry. With more and more users interested in using virtual reality services, app developers from organizations such as National Geographic or World Wildlife Fund have created a range of new travel experiences such as: sightseeing. visit the pyramids of Egypt, the Taj Mahal, the steppes in Kenya or the Antarctic from a kayak. Users can choose to use Oculus (Facebook), PlayStation (Sony), Google Cardboard … to experience. Some devices cost as little as $ 300 and many are free to experience. Mr. Rafael Cortes, an enthusiastic service experience, said: “I still travel the world every week in my own home. I went to London, visited the glass bridge in China, saw Angel Falls in Venezuela, the ancient city of Petra in Jordan and even experienced a helicopter tour in New York. Not only at the viewing experience, the applications also bring users extremely authentic feelings. A Facebook VR user group management representative said there are “some great travel experiences” in virtual reality that feel like real life. “Once I was sitting at a VR poker table at 1am with a guy in Australia eating KFC. I can even hear his KFC call, ”he quoted. However, according to Mr. Avi Greengart, an analyst of consulting firm Techsponential, despite offering different experiences and some advantages, virtual reality tourism still cannot be compared with real experience. “With virtual reality travel, you won’t be able to enjoy unique local food. You will also miss out on a lot of real life experiences or simply random encounters with locals. “, he said. A report by research company GlobalData shows that virtual reality travel will assist pre-pandemic tourists to learn about a destination before arriving. GlobalData analyst Ralph Hollister also affirmed that the Covid-19 pandemic could create a momentum for tourism as soon as the epidemic ends. “Virtual reality will become an important part of how tourists can view and choose a travel destination. The widespread adoption of virtual reality in the travel industry could be the next step in this technology.” he said. (from eNCA)

In the trailer, the Korean brand shares the image of the new glass model in the Nano collection. The accessory shape is considered by the company to be tiny and can only be placed on the tip of the nose.

Image promoting the brand’s Nano collection. Photo: Hypebae.

Designs modeled on typical Gentle Monster geometries but renewed with a small version with gilded GG lettering engraved on the lenses. Each product sells for 310 USD.

However, the accessory also created controversy on social networks. Many people believe that Korean brands produce non-applicable products at a high price. Others said the design was too small, causing inconvenience for users.

Account @minsoooonkim Comment: “The brand always knows how to express its creative thinking. The products have left their mark on the market, but the new accessory is really difficult and does not work as normal glasses” .

The tiny glass product is controversial. Photo: @gentlemonster.

In August 2020, the brand once demonstrated the creativity of the design team through a collection called “Redefinition of Eyewear” (roughly translated: Redefining eyewear). The project of the Korean brand is aimed at relying on a digital platform to provide the public with close access to the product.

They create glasses in a traditional way, then through apps on the phone turn them into accessories on the user’s face. This gives buyers a chance to experience the product before deciding to go to the store.

The collection that pioneered the application of virtual reality technology by Gentle Monster is not for sale, but only to attract attention to the online community. One of the artists participating in the campaign – Daisy Collingrid – created the glasses with a structure resembling human skin after being layered, revealing the facial cuticle called CLEM.

However, the fans believe that the Korean brand’s collection looks quite scary, unlike the brand’s mainstream spirit.

Account @lilmaya expressed: “I still know that Gentle Monster’s collection is not for sale and is only on display to share the digital integration, but it is impossible for me to try glasses that resemble human skin. “.

Eyeglasses combined with virtual reality technology. Photo: Hype Beast.