“This is a result of the recent significant exchange rate fluctuations between the euro and the USD. Price adjustments are made in the countries that are needed and the products are guaranteed,” said the fashion house Chanel. Chanel sells for the same price worldwide. ” The company also added that the increase in product prices is seen as an act of trying to protect its profits from the outbreak of the Covid-19 epidemic. Many brands still raised product prices during the Covid-19 translation. Photo: WWD. Prices increased depending on items such as Louis Vuitton’s Pochette bag increased 46%, while Chanel’s Classic Flap accessory increased by 20-31% by region. In addition, the best-selling designs of the brands Prada Re-Editions, Lady Dior or Gucci Jackie also have 18-25% higher prices compared to 2020. On the other hand, Hermès only increased handbag prices by 3-6% during the period of social isolation due to the Covid-19 translation. Chinese influential figure – Mr. Bags – tracked the price changes of products from season to season and shared their views with WWD that brands are not going to push prices up at the same time. “They will push up prices for select bags and the next step remains stable in the long run. Then, raise prices for a new group of bags,” he said. For example, Dior has not changed the price of a saddle bag for more than a year and the Chanel 19 only increased by 5% compared to last year. Louis Vuitton’s Multi Pochette bag grew 46% within a year. Photo: Harper’s Bazaar. By 2021, price increases will happen more often. Gucci increased the price of Neo Vintage GG Supreme and Horsebit 1955 bags by more than 15% in early March. There is a high chance that many brands will continue to increase in price this year, analysts added. However, this strategy is only a temporary solution and will have a specific limit on the number of price increases when international tourism is back to normal, and brands are required to adjust again. “In the watch sector, brands want to increase prices and continue to develop diversified goods. But when the economic booms,” said Zuzanna Pusz, head of European luxury fashion research at UBS. In the end, many companies have to reconsider their product pricing as well as the structure “. According to the sheet Vogue , the price increase is an effective way to balance brand damage. However, how much and for how long is the question that firms must think about to make the right decision, putting the interests of consumers first. In the Chinese market, consumers do not pay much attention to the story of increasing product prices. Instead, they will line up for a few days at the store before the new price is introduced. From the point of view of the nation’s people, they are not only buying a bag, but also an investment in the future. Buyers were waiting in line at Louis Vuitton’s store. Photo: Reuters.

BTS officially became the Brand Ambassador of Louis Vuitton. Previously, BTS excited the audience when wearing clothes from Louis Vuitton’s Fall 2021 collection for men at the 2021 Grammy Awards. , photographing magazines or even in real life. With his influence, many times Louis Vuitton products “sold out” because they were presented by BTS members. On the personal page, Virgil Abloh, the creative director of men’s fashion, expressed: “We welcome BTS to join Louis Vuitton as ambassadors. We are really looking forward to partnering with BTS, starting a new chapter for Louis Vuitton through the fusion of contemporary and luxurious culture. We want to reveal our interesting projects as soon as possible ”. BTS dressed in Louis Vuitton at the 2021 Grammy Awards. Although no stranger to high-end fashion brands such as Gucci, Dior or Saint Laurent, this is the first time BTS has cooperated with the fashion house as the brand representative. Responding to Louis Vuitton’s love, BTS shared: “Becoming the global ambassador of Louis Vuitton is a meaningful moment for BTS and we look forward to the group’s projects with Virgil Abloh”. As a global group, BTS not only dominates the world music charts but also shows influence in many fields, including fashion. Therefore, fans look forward to the future collaboration between Louis Vuitton and BTS.

(Source: rollingstone.com) BTS band Korea’s members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook have officially become brand ambassadors of high-end fashion brands. Louis Vuitton (LV). BTS is pleased to say being LV’s global ambassador is a meaningful moment for the band and looks forward to the group’s projects with Virgil Abloh, LV’s Men’s fashion segment director. Among young Korean musicians (K-Pop), BTS is known as the group with the most perfect group activities, any advertisement has the participation of all seven members, not a single member has activities. own movement. This sometimes makes brands quite hesitant to invite the group to be brand ambassadors because in addition to the high value of BTS’s name, it is also difficult to create a brand ambassador image with all seven members. far more than a member. The fact that BTS became the brand ambassador of LV can be considered a surprise, because BTS often prioritizes Korean brands. This is also the first high-end fashion brand to be invited by BTS brand ambassador . Previously, although the group wore the costumes of many famous fashion houses, but had never accepted the position of ambassadors for any fashion brand. BTS has officially partnered with four of the 10 most valuable global brands Coca-Cola , Samsung and most recently LV and McDonald’s. Among luxury fashion brands, LV is the brand with the highest brand value globally, then comes Chanel, Hermès, Gucci…. LV is also the only high-end fashion brand named in the top 10 most valuable brands globally in 2020./.

On April 23, Louis Vuitton officially introduced BTS as the new ambassador – House Ambassadors. After that, the keywords related to the French fashion house, BTS and members of the group quickly reached the top of the popular search. Before the event, BTS shared, “Becoming a global brand ambassador for Louis Vuitton is a memorable moment for us”. Photo: GQ Australia. Allkpop gave the top of the most beautiful Louis Vuitton outfits of V – BTS member. At the 2021 Grammy Awards red carpet, the Korean group covers all the products of the French fashion house. While the majority of the members wore white and black tones, V and RM stood out with a light brown design. Before that, the group used to wear Louis Vuitton for photo shoots and public appearances. Photo: @ Bangtan_Style07. At a press conference, V wore a costume from the Fall – Winter 2020 collection of the fashion house, with the highlight of ruffled detail. At the interview with GQ, V mentioned his father as a style icon. He used to review old photos and wanted to dress well like his father. Photo: Kstyle, @taehyungcloset. A model of a 1995-born vocalist sweaters worn at the Louis Vuitton Presentation called Inside-out Cashmere Roll Neck, which sells for more than $ 1,100. He added a Volt Upside Down Pendant of the brand. The pendant is made of 18-carat gold, in the category of products for women. Photo: @taehyungcloset. At the Gayo Daejeon music festival 2019, the male singer wore a Workwear Shirt model, priced at $ 1,750. In addition, he also used Chanel earrings, priced at $ 893. At that time, many V-dressed models were quickly notified of being out of stock. Photo: Kim V. One of the designs V in Bang Bang Con is a Silk Flower Patchwork Shirt, priced at $ 2,200, belonging to the Spring – Summer 2020 collection. In addition, two other members are RM and J Hope. wearing a T-shirt, hoodie with similar motifs. According to Allkpop, the important factor that makes the male singer’s clothes sell well is the fashion sense. He was once chosen as one of the most impressive style Korean idols. Photo: @styletaehyung. Attending the Lotte Duty Free Family Concert, a BTS member wore a pants model costing 1,728 USD. He perfected the look with the fashion house’s $ 1,490 shoe. The senior fashion editor of I-MAGAZINE said: “Without a doubt, V is the trendsetter, fashion icon”. Photo: @ Bangtan_Style07. Immediately after the posting of pictures of V wearing the LV x UNICEF bracelet was published, the accessory was announced to be out of stock. In particular, the proceeds from the sale of bracelets are used to help refugee children and disadvantaged Syrian children. Photo: @thetaeprint. How to treat acne by Jungkook (BTS) BTS members use apple cider vinegar every time their skin has acne problems.

Recently, French luxury fashion brand Louis Vuitton announced the global group BTS as the brand ambassador. This event marks the first time that BTS has “encroached on” the luxury fashion field with a 7-member lineup. On his personal page, the French fashion house expressed: “World-famous pop icons BTS are recognized for their inspirational messages that bring positive effects. Louis Vuitton is delighted to welcome members RM, Jin, SUGA, J-hope, Jimin, V and Jung Kook “ Along with that, the first pictures of the group as a Brand Ambassador posted made fans excited. BTS members wear dynamic and youthful designs in the latest male collection. Before that, the group also loved its products and often appeared in music videos, magazine photography or even in real life. With his influence, many times Louis Vuitton products “sold out” because they were presented by BTS members. Responding to Louis Vuitton’s love, BTS shared: “Becoming the global ambassador of Louis Vuitton is a meaningful moment for BTS and we look forward to the group’s projects with Virgil Abloh”. Before Louis Vuitton, BTS was chosen as the Global Brand Ambassador for Fila. The group also wore costumes by Kim Jones, Déor’s male fashion creative director during his world tour “Love Yourself: Speak Yourself”.

According to Antonio Belloni, CEO of blockchain technology LVMH will provide an encrypted certificate to help users feel secure about their transactions. Louis Vuitton will use blockchain to combat counterfeiting. Photo: SCMP. Given the complex structure of the blockchain, these certificates cannot be hacked or modified by outside sources. The counterfeiting situation has caused billions of dollars in losses for the big fashion brands. According to the company Frontier Economics , the total transaction value of counterfeit goods reached 991 billion USD in 2022, double the level in 2013. This includes counterfeits in the luxury goods, consumer goods and medicine sectors. Jewelry brand Cartier tested the technology for its product return policy. Customers only need to capture the status of the product before exchange and upload it to the blockchain system to prove that the product they sent to the company has not been swapped or damaged. “A simple model but helps to strengthen the trust between us and the customer,” said Cyrille Vigneron, CEO of Cartier. He also said that auctions should also use the same technology for items with great value. Blockchain technology is being used by fashion brands. Photo: icontechnic. According to Belloni, the blockchain model should be set as the industry-wide standard. Aura Blockchain, the main platform of the project, has contacted many other luxury brands. Subsidiaries of LVMH such as Louis Vuitton, Bulgari, and Hublot have started experimenting with blockchain technology. The next candidate to be tested is most likely the jewelry brand Tiffany, also a member of the group. “Trust is at the core of this industry, and we will do our best to preserve it,” says Belloni. In addition, customers can also sell used brands more easily and transparently thanks to the benefits of blockchain.

A series of keywords related to fashion houses and BTS quickly reached the top of the popular social network. In a statement, Louis Vuitton’s creative director – Virgil Abloh – shared his feelings of joy when BTS joined the brand. “I look forward to this partnership adding a modern chapter to the fashion house, combining luxury and contemporary culture,” said the designer. Virgil Abloh also expressed his eagerness to share the exciting projects they are working on. Before this news, BTS shared: “Becoming a global brand ambassador for Louis Vuitton is a memorable moment for the group. We are very excited for upcoming projects with Virgil Abloh”. BTS dressed in Louis Vuitton to attend the 2021 Grammy Awards. Photo: ELLE. From the aesthetic taste of the 70s in the MV Dynamite Until the concerted stage show, BTS has maintained a fashion style consistent with its position as the biggest music artists in the world. “It’s no surprise they partnered with Louis Vuitton to continue dominating their world,” ELLE comment. Last month, BTS caught the attention when the group dressed separately from the French fashion house, appeared on the red carpet of the awards ceremony. Grammy 2021 . Rolling Stone said the members will collaborate with Louis Vuitton on a number of special projects. They are expected to map the company in these appearances. In addition to the achievements in music, BTS has quickly become an influential fashion icon with many topics and accounts established, focusing on the group’s costumes. The Vietnamese-American model went on the catwalk for Chanel, Louis Vuitton Belonging to the generation of models that are resonating, Jade Nguyen has the opportunity to stride in prestigious shows.

They called the boys “Pop Icons” and praised BTS for their positive influence around the world. BTS officially becomes the latest brand ambassador of Louis Vuitton. Louis Vuitton’s account wrote: “World-famous pop icons BTS are recognized for their inspirational messages that bring positive effects. Louis Vuitton is delighted to welcome members RM, Jin, SUGA, J-hope, Jimin, V and Jung Kook. Responding to the winged words given to them by fashion brand Louis Vuitton, BTS wrote: “Becoming the global ambassador of Louis Vuitton is a meaningful moment for BTS, we look forward to attending Group judgment with Virgil Abloh. ” (Virgil Abloh is LV’s men’s fashion segment manager). This is also considered the first global luxury fashion deal of BTS, in addition to partnerships with leading companies in the world such as Samsung and McDonald’s. ARMY can now look forward to Louis Vuitton’s upcoming global projects and campaigns with BTS. However, this is not the first time BTS has collaborated with Louis Vuitton. When attending the 63rd GRAMMY Awards earlier this year, 7 members of the group wore Louis Vuitton outfits. Last year, the Louis Vuitton brand also shared on Instagram Stories a picture of BTS group members wearing their outfits during the “Dynamite” press conference. Louis Vuitton also personally invited BTS to their Southeast fashion show by sending the 7 boys extremely special gifts.

On his personal page, the actor posted a picture of a French fashion house wearing a Tambour Street Diver watch, taken by world-famous photographer Mario Sorrenti. Since his debut in 2006, Lee Min Ho is famous both at home and abroad, and is loved by many fans. The Tambour Street Diver is a traditional diver accessory, remade for the underwater version of the movie Tron. It’s made of a single block of metal and the Tambour’s unique design, wider than the upper one, was inspired by the drum. Lee Min Ho becomes the brand ambassador for Louis Vuitton Watch & Jewelry. Photo: @actorleeminho. This product was released with 3 mixes including neon blue, blue and gold. Depending on the color scheme, the watch sells for $ 7,505 and $ 16,910. The rubber strap is sold separately for $ 405 and $ 510. The soft and rounded hour indicators, the easy-to-read dial, become a favorite of aesthetics. Super-LumiNova luminescent is applied to the design, making it easy for divers to read the time underwater. It also plays a role in making the highlight, making the product look more eye-catching. Watches are increasingly becoming a concern of high fashion brands. “It is not difficult to know the reasons for fashion brands’ interest in watches as this industry continues to boom”, GQ comment. Watches like Louis Vuitton’s Tambour in particular and many other fashion brands in general now use real movements, emphasizing the technical details of the collector’s favorite. In addition, male singer Cha Eun Woo also updated on his personal page the picture of him wearing this accessory model from a French fashion house. Cha Eun Woo shows off a photo of a luxury fashion brand’s watch. Photo: @ eunwo.o_c. The Vietnamese-American model went on the catwalk for Chanel, Louis Vuitton Belonging to the generation of models that are resonating, Jade Nguyen has the opportunity to stride in prestigious shows.