Louis Vuitton’s account reads: “ World-famous pop icons BTS are recognized for their inspirational messages that bring positive effects. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. ” In response, BTS wrote: “ Becoming the global ambassador of Louis Vuitton is a meaningful moment for BTS, we look forward to the group’s projects with Virgil Abloh . ” (Virgil Abloh is LV’s men’s fashion segment manager). In K-Pop, BTS is known as the group with the most perfect group activities, any advertisement has the presence of all 7 members, not a single member has their own activities. This sometimes makes brands quite hesitant to invite the group to be brand ambassadors, because in addition to the high value of BTS’s name, creating a brand ambassador image with all 7 members. It’s much more difficult to work with just one member. The fact that BTS becomes the brand ambassador of Louis Vuitton can be considered a shocking thing, because BTS has extremely prioritized domestic brands. This is also the first high-end fashion brand to invite BTS to be an ambassador, before that, although the group wore costumes of many famous fashion houses, but never accepted to be an ambassador for any brand. BTS has officially cooperated with four of the 10 most valuable global brands: Coca-Cola, Samsung and most recently LV and McDonald’s. Among luxury fashion brands, Louis Vuitton is the brand with the highest brand value globally, then Chanel, Hermès, Gucci … Louis Vuitton is also the only high-end fashion brand named in the Top 10. the most valuable global brand in 2020 (ranked first by Apple). After hearing this information, netizen jokingly, it is true that the group with the highest brand name value is different, choosing the brand as the fashion brand ambassador must also choose the brand with the highest brand value!

The main actor of “Immortal King” – Lee Min Ho was recently selected to appear in the advertising campaign of Louis Vuitton’s new Tambour Street Diver watch line. Joining him are the actress of “Game of Thrones” – Sophie Turner and the 2021 Golden Globe nominated actor Tahar Rahim. The culminating visual series of the advertising campaign was captured by photographer Mario Sorrenti.

Lee Min Ho

Sophie Turner

Tahar Rahim

Crafted from a monolithic metal block with a signature “tambour” (drum) design, the Tambour Street Diver is Louis Vuitton’s latest high-end watch creation. The case and bracelet are cleverly connected as if seamless. The LOUISVUITTON letters lie in the hour positions respectively.

Versions of the new Tambour Street Diver watch from Louis Vuitton

Continuing to highlight the dynamic spirit inherent in the Tambour line of watches, the Tambour Street Diver watch is water-resistant to a depth of 100 meters. The watch face is covered with Super-LumiNova coating in harmony with the internal rotating bezel. All highlight the spirit of a high-end “Swiss-made” timepiece.

The Tambour Street Diver watch design combines distinctive elements that have never been seen before, creating a creation that suits a wide range of styles, from office to luxury nightclubs, from busy urban life to urban life. exciting expeditions.

Perform: Tuan Anh