On April 21 noon, ELLE Singapore posted an article congratulating Rosé on becoming the global ambassador of a famous jewelry brand. “I’ve always loved wearing this brand’s jewelry. I am very honored and excited to be a part of the HardWear campaign,” said a member of the BlackPink team. Sharing about the reason for choosing Rosé in this campaign, the brand representative said she is very suitable for her bold personality and modern style. The female idol has a lasting charm to perfectly express the spirit of the collection, arousing strength and confidence. Before that, the fact that the singer born in 1997 wore American brand jewelry many times made fans think about the “handshake” of cooperation. In August 2020, Tiffany & Co. started following Rosé. Fans noticed that she was the only Korean idol the jewelry company followed. In the Ice Cream MV as well as when appearing on the cover of W Korea, Rosé wore a series of luxurious jewelry. “Jewelry is a lot of fun. When we match clothes, whether it’s for a daily look or for work, jewelry always takes precedence. You never know what you look like. until jewelry is added, “says Rosé about the importance of wearing a beautiful jewelry. The BlackPink group member said she had white gold earrings with the classic Tiffany charm in 7th grade. At that time, her mother bought her for the occasion of her first ear piercing. In this interview, Rosé refers to her mother as the one who inspired her dress style. “When she was working in New Zealand, I always remember how she was dressed in a chic, well-styled blazer and black pencil skirt. Her deep red lipstick and perfectly styled hair. She always looks like the boss. I want to be like my mother when I grow up, “Rosé said. BlackPink is currently one of the most popular Korean groups. The members are consecutively assumed to be brand ambassadors of the famous fashion house. Rosé becomes Saint Laurent’s global ambassador in 2020. This is a memorable milestone for the French fashion house because in 59 years of history, there is only one global brand ambassador. The way of makeup is like Kpop beauty Rosé Beauty blogger from Korea was commented on as YG’s female idol after face painting.

Specifically, Dior wrote on the fan page: “Jisoo shows a unique daring. Creative director Maria Grazia Chiuri was inspired by a member of the BlackPink group to create the Dior Thu 2021 collection”. In another post, the French fashion house continues to affirm: “Jisoo is the main inspiration for the Autumn 2021 collection”. Jisoo is currently the global ambassador for fashion and beauty brand Dior. In the interview with W Korea Jisoo commented on the collection: “There is hidden boldness in these costumes. I have a calm appearance but when I go on stage, I’m stronger and more flaming.” Before the information above, Korean netizens and BlackPink fans expressed interest. They think that the series of costumes in the collection are very suitable for the YG beauty. Someone wrote: “Partly inspired by Jisoo so the outfit is very nice. I want to see her in these dresses”. “True to Jisoo’s style”, “Jisoo’s collection looks at the collection”, “Anything suits her” … are other comments. Some designs are from Dior’s Thu 2021 collection. As a member of the top girl group in Korea today, Jisoo has a great influence, bringing great benefits to the brand she represents. She became one of the stars with the biggest media value now Paris Fashion Week Fall – Winter 2021. That shows that Jisoo is fulfilling the mission of the brand ambassador.