The domestic paint market is diverse in types and models. Photo: Thanh Luan The race to attract customers The paint market has accompanied the development of the building materials industry and thrived in the last 10 years. With hundreds of brands from foreign to domestic, paint products are increasingly diverse in types, features, colors… Mr. Nguyen Tien Quan – owner of a paint agent on Phung Khoang Street (Nam Tu Liem, Ha Noi). Noi) said that the current paint market is a race to attract customers of domestic and foreign enterprises. From the “big guys” like Jotun, Dulux, Nippon Paint, 4 Oranges to many small and medium brands like Galaxy, Alex, Kavic, Joton, Jymec… are all trying to establish a foothold in the market, continuously. improved, diversified in types, features, colors… making the competition somewhat fierce.
For example, with AkzoNobel, the company’s main product line is Dulux Weathershield for exterior paint, Dulux 5 in 1 for interior paint, developed and applied cooling feature with reflective technology. Heat reduces the outside temperature of the wall compared to conventional outdoor paint. Or as Jotun Vietnam marketed anti-fading Jotashield exterior paint products, helping to prolong the time of repainting the house. Meanwhile, paint products Mykolor, Spec of 4 Oranges are integrated with environmentally friendly properties, do not contain lead, mercury…
However, according to market analysts, in the face of pressure from the “big guys”, domestic paint firms, although inferior, are not afraid to approach the market. The focus on research and development of unique features to make a difference has helped domestic enterprises maintain their brands, output, and customer market share. “For example, Kavic has launched the KA-388 interior polish product on the market, the KA-683 exterior polish is quite good, easy to install, very affordable. Besides, there are also anti-reflective paint products. KA-889 cement absorbent application Nano technology, waterproof feature, ultraviolet rays are popular “- Mr. Nguyen Tien Quan information.
Choose the right product for the function
Through reference, paint shop owners all said that the choice of water-based paint for both individual housing projects or large projects focuses on three factors: Price, quality and brand. Next, we will consider the advantages that paint brands bring (coverage, gloss, color, aesthetics and criteria such as anti-cracking, self-cleaning…), until the product line is approved. make sure to sign a contract to choose that brand. The price is also diverse for consumers to choose, on the market recorded ranging from 350,000 to 2,500,000 VND/barrel, depending on quality, good adhesion, easy to clean, anti-mold and body. environmentally friendly.
But depending on the geographical conditions, environment, weather and climate of each project, there will be appropriate paint products. The criteria for evaluating indoor wall paint are different from outdoor wall paint, so the same paint cannot be applied to evaluate good or bad. Therefore, consumers can rely on a number of criteria such as paints provided from reputable brands, sold at genuine stores. Water-based paint needs to ensure factors such as diverse and rich colors, good features, high adhesion, long-term color fastness, not affecting the user’s health as well as the environment.
Ms. Pham Hoa, owner of Phu Minh wall paint and construction agent, Linh Duong street (Hoang Mai, Hanoi) said that the trend of house paint colors this year is mostly in the direction of “tone – slick – tone” when The color of the furniture in the house is in harmony with the paint color of the wall, emerging 4 main colors, which are: gray, cream brown, dark blue and pastel blue. Gray color is for customers who love luxury for the context and decoration in the living space. With cream brown color will bring a sense of politeness, peaceful beauty, full of sunshine, like being illuminated by the sun everywhere in the house. Pastel blue or dark blue brings a feeling of coolness and relaxation, and at the same time brings a feeling of freshness, sophistication and aesthetics.
The growth of the paint market will be resonated with the recovery of the real estate market. When the market appears more and more manufacturing enterprises, the competition becomes more and more fierce, so customers have more choices. Most paint companies have launched many products with improvements in features and capacity at different prices to meet the needs of the increasingly vibrant building materials market. As more and more construction works, manufacturers also compete with each other to develop sustainable brands. Consumers also have many choices because of the variety of designs, colors, and decorative paints that have begun to invade the market before the rapidly increasing demand for use.

Hotel Nguyen Van Hoa – Thien Phong Trading and Construction Company

The use of wallpaper increases the aesthetic and visual effect: The vertical striped patterns “pull” the height of the ceiling up, in a large space of an apartment building with low ceilings. Surface smoothness Wallpaper can be used in many spaces, many different rooms. The surface smoothness of wallpaper comes in different degrees, from rough to glossy. With papers with a smooth, glossy surface, the advantage is that it is easy to clean, clean if there is a stain and suitable for places with high humidity, areas related to water. However, in some specific cases it is necessary to pay attention to the smoothness (roughness) of the surface. On large areas of walls, or where there is a strong light source, do not use paper with a very smooth – shiny surface; because it will cause reflections, reduce the aesthetic efficiency in the interior space, and may even cause dazzling. In addition, the gloss of the wallpaper will also easily reveal the defects of the uneven plastered wall surface. Patterns match the space The big advantage of wallpaper over water paint is the pattern. It is necessary to take advantage of this advantage when using this material. There are also types of wallpaper “plain” only color, no pattern, but if used like that, then … like paint. The pattern of the wallpaper is very rich and this is also difficult because it is easy to dazzle when choosing. Choosing the color and pattern of the wallpaper needs to be based on the nature of the space, the specific function room, the size of the wall, the style of the decoration, the furniture … For example, with a space. classical interior space, you can choose sophisticated and aristocratic patterns; in a modern space, choose simple patterns and strong lines. For large walls, large patterns can be used; if the area is not large, if the area is small, use small patterns. Wallpaper should be used as a highlight, like at the head of a bed. Not too rampant Wallpaper should be used in meaningful areas as a highlight, not too rampant. The highlight can be behind the TV shelf, the bedside, the reception area … In addition to the highlight meaning, using wallpaper on too many wall areas has a negative effect: It reduces the likelihood of exchange the moisture of the wall with the environment. When the humidity in the air is high, the wall will absorb less water vapor in the air, and when the humidity in the environment decreases, the amount of water vapor in the wall inside the wall will escape, creating balance. Using wallpaper a lot, when the humidity is high, there will be the phenomenon of “sweating”, running water on the surface. In the case of using multiple wallpapers, on a large area; It is important to pay attention to choose patterns that are light, sunken, with elegant colors, to avoid confusion. Prepare a stable surface When deciding to use wallpaper for a particular surface or wall area, it is necessary to check and locate relevant objects and equipment on the wall surface, such as switch surfaces, sockets, lamp positions. walls, television, air conditioner, clothes hanger, nails – picture hangers, hangers … These positions need to be located accurately and technically. Because if it is necessary to adjust, change the location, or repair those related to these equipment and objects; will leave unattractive “scars” that are difficult to repair – especially when the used paper sample is no longer available. When pasting the wallpaper on the surface of the wall, which already has equipment and objects on it; and if the location is correct; It is best to remove the covers, the wall-to-wall base of the devices, and reattach after finishing. Then these masking surfaces will overlap the surface of the wallpaper, more aesthetically if left intact and cut – paper around the masking surface, the base – is easy to error, not beautiful smudges./.