Edit | Zheng Qing

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“My daughter Liu Chang often tells new employees that the most right and difficult thing I have done in the past ten years is to step down from the throne of the “king” and become thousands of strugglers.” On June 8 At the opening ceremony of the 21st annual meeting of the 2021 Yabuli China Entrepreneurs Forum, New Hope Group Chairman Liu Yonghao said.

Liu Yonghao said that in the past, he was called the “Quail King” and the “Feed King”, but there was only one King. In people’s minds, he was the King to achieve the best. But the king has the limitation of the times, and this limitation emphasizes the authority of the individual. The problem for most companies now is to activate the organization and to drive the team. We must mobilize the enthusiasm of more managers and create an organization where everyone is vying to be an entrepreneur.

He pointed out that The great changes brought about by the Internet have made people realize that large companies have to struggle and small companies have opportunities. The key is who meets their needs and who solves the pain points. “So we turned the new hope into a’platform’ to empower, and we changed the rules of the game to’see who contributes the most and who lives for a long time’ instead of’seeing who is the king’. We hope that in the new Under the system and framework of hope, more subdivisions of chickens, cows, and unicorns will emerge.” Liu Yonghao said.

Liu Yonghao explained that for these three species, Jifeng is more like small and beautiful small and micro enterprises and family workshops. Although they are not large in scale, they are diligent and diligent and strive for perfection; Niutou represents those who silently contribute and graze and milk. Struggling entrepreneurs, through their struggle to achieve a certain scale of business, they have become an important force to promote the progress of the industry; and unicorns are familiar to everyone, referring to those technology-based potential stocks with a valuation of more than 1 billion US dollars.

“Jifeng represents the pioneer of small and micro enterprises, Niutou represents the power of transformation and upgrading, and unicorns represent the future technology trend. The tens of thousands of Chinese companies led by them constitute a wonderful landscape.”

What kind of company is this new hope now? Liu Yonghao replied that New Hope is shifting from one company to one platform, hoping to provide different types of companies and entrepreneurs with different support and empowerment, and help them play on their own tracks

Everyone knows about Luo Yonghao being enforced again.

After the company responded that “Ms. Luo is working hard to make money” on April 14, Lao Luo still couldn’t swallow this breath. He posted a long post on Weibo on April 15 to tell everyone that he had encountered a rogue investor and was forced to sign a mandatory Share repurchase agreement.

Luo Yonghao responded: forced to sign a “rogue agreement”

I’ll pay it back at the end

On April 15, Luo Yonghao responded to the enforcement incident on Weibo. It is said that a court enforcement related to Hammer Technology that will take place in the near future comes from a certain investor of Hammer Technology.During the financing process of Hammer Technology in 2017, when all other investors had signed and were anxiously waiting for the life-saving investment funds to arrive, the agency maliciously refused to sign. It was very bad for the company to take advantage of the danger and force Luo Yonghao to sign personally. Mandatory share repurchase agreement

As the founder of Hammer Technology, in order to continue his life for the company, he had to sign “this rogue agreement.”

Luo Yonghao promised to pay the money back, but the name of the organization will be announced at that time, and the names and profile pictures of the other party’s specific responsible persons and executors in the entire incident will also be announced. This is to remind later entrepreneurs to avoid such bad investors.

Luo Yonghao said: According to the spirit of the contract, he will personally pay this compulsory share repurchase. However, considering the priority of the debt, he will pay after all other debts are paid off. During this period, because the court will issue a height limit order, he will no longer be able to take the plane and high-speed rail.

In response, Luo Yonghao also said that during this period, because the court will issue a height limit order, he will no longer be able to take planes and high-speed trains. On average, I have more than 100 business trips per year.

Lao Luo also ran an advertisement along the way, hoping that RV companies would cooperate to provide a car for him to use during business trips and make corresponding publicity for it, such as making a full set of new media advertisements and installing a live camera on the car.

Subsequently, many car companies did throw an olive branch to it.

There are manpower and some people diss

Luo Yonghao spoke again: Why is this called the Rogue Agreement

In response to this response, most netizens supported Luo Yonghao, believing that he is the most energetic and sunny entrepreneurial failure and stubborn debt-payer in history.

However, some netizens believe that the agreement signed by Lao Luo himself should not be said to be a rogue agreement. At this time, what is needed is to take responsibility. If you didn’t read the terms clearly at the time, it would be excusable. They all understand that there will be consequences after signing. Suitable

In this regard, Lao Luo spoke again, quoting posts from Moments. It is rare for investors to ask founders to bear unlimited joint and several liability.

Who is the “rascal”?

So who is the “rogue” in Luo Yonghao’s mouth? The Tianyan check showed that Luo Yonghao was enforced by the court on April 12 for failing to perform his legal obligations on time. The execution court is the Beijing No. 1 Intermediate People’s Court. The case number is (2021) Jing 01 Zhi 495, and the execution subject is 10.16 million yuan .

Qichacha said today that the company Luo Yonghao exposed was Qingdao Jinshi Haohui Investment Co., Ltd. The legal representative of the company was Fang Hao. The company currently holds 0.6165% of the shares of Hammer Technology (Chengdu) Co., Ltd.

According to the data from Tianyancha, the sole shareholder of Qingdao Jinshi Haohui Investment Co., Ltd. is Jinshi Investment Co., Ltd., which is a direct investment subsidiary of a brokerage company that CITIC Securities holds 100% shares.

Was restricted from spending before

Prior to this, Luo Yonghao was restricted from spending many times.

As we all know, in order to make a hammer phone, Luo Yonghao has a huge debt of 600 million. It is reported that Hammer Technology’s operations have experienced a crisis before, leading to a debt of about 600 million yuan to banks, partners and suppliers, of which Luo Yonghao signed an unlimited liability guarantee of more than 100 million yuan.

Subsequently, Luo Yonghao was restricted from consumption.

On September 4, 2019, the Danyang People’s Court imposed a consumption restriction order on Luo Yonghao, and he was not allowed to choose the second class or higher class of airplanes and ships.

On October 31, Wu Dezhou, COO of Hammer Technology, said that Luo Yonghao had left the Nut mobile phone team. On December 3, Luo Yonghao also announced for the first time that he has become a global partner of Sharklet Technologies.

On November 3, 2019, after the Danyang People’s Court issued a height limit order, Luo Yonghao issued a long article “Confession of an “Old Lai” CEO” in response, saying that since the business crisis in the second half of 2018, Hammer Technology owed the most The debt is about 600 million yuan, and he has also signed more than 100 million yuan without personal guarantee. In the past 10 months, he has gradually repaid about 300 million yuan of company debts, and personally repaid tens of millions.

In December 2020, he was restricted from spending again. Beijing Hammer Digital Technology Co., Ltd. added a new restricted consumption information. The consumption restriction order number is (2020) Jin 0103 Zhi 4190. The filing date is September 7, 2020. The restricted consumer is “Luo Yonghao”.

Just said at the beginning of the month: 600 million debts will be paid at the end

3 billion annual sales of live broadcast

It is worth noting that Luo Yonghao said in an interview with the media recently that the 600 million debt should be repaid by the end of the year.

Why can I pay back the money so quickly? It is related to live streaming.

On April 1, 2020, Luo Yonghao announced in a high-profile manner that he would start live broadcasting. The live broadcast that night finally set a new record for TikTok live streaming: the total amount of payment transactions in the 3-hour live broadcast exceeded 110 million yuan, the cumulative number of viewers exceeded 48 million, and the revenue from Yinlang rewards was 36.327 million; during the period, the number of fans increased by more than 2 million.

Now a year has passed. Luo Yonghao has become the number one anchor of Douyin, This year, the live broadcast room where I made friends sold 18 million products, with sales of 3 billion yuan.

He said, “This year I set my goal to repay my debt before the end of the year. This is actually a lot of pressure. The goal for the team, of course, is also a significant increase in performance. We have now achieved 6 broadcasts a week. In the future, it will be expanded to 7 broadcasts a week, and a live broadcast room for vertical categories will be opened.”

Luo Yonghao said that if his energy permits, he will try variety shows and music.

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