On the 16th of this month, sports brand 361° Launching the “young” offensive again,Official announcement actor Gong Jun is the brand’s global spokesperson, It’s time to eliminateThe interest was quickly triggered on WeiboHot discussion. Up to now, related topics have been read 800 million times, as many as 3.34 million discussed, and Gong Jun’s personal posts have also received nearly 3 million reposts and likes, arousing widespread attention and discussion.

This is one of the most closely watched celebrity endorsements in the first half of 2021, and it is also an important moment for 361° to usher in the rejuvenation of the brand.

Official announcement of Gong Jun as global spokesperson

361° “clink glasses” with young people

From playing Yuan Che in “Drunk and Linglong”, to the urban drama “From Marriage to Love” by more audiences, and then by playing the actor Wen Kexing in “Shanhe Linglong”, he became well-known by more people,Rapid rise in popularityofGong Jun becomes the presentHot actor. but 361° Why chooseGong Jun, Popularity is only one of them. Choosing a spokesperson is a matter of careful consideration for a brand, especially the selectionGlobal spokesperson, It is also a symbol of the personality of the brand, and every move of the spokesperson affects the image of the brand.On the other hand, Gong Jun, looks healthy and sunny, and has both exercise and time.Still traits,Sincere and hearty personality.In the playEvery shot, every role interpretationKeepThe most dedicated and professional attitude,These characteristics can well interpret the 361° “more than a degree of love”Brand spirit. In particular, this time 361°The essence of choosing a spokesperson is different from the past. Looking back at the spokespersons that the brand has worked with in the past, from swimmer Sun Yang, NBA player Kevin Love, to Marbury, all are mainly sports stars and professional athletes.And now join the entertainment industry andBrand highly compatibleActor, enough to explain361°The decision to rejuvenate and fashion the brandheart. To break the endorsement sports formation of sports stars,Sign Gong Jun,Correct 361°Not only is the continued fermentation of brand awareness and popularity, but alsoSending us a new message: the future 361° will have more fashionable and trendy single product choices; for Gong Jun, this cooperation has also increased his own trendy sports personality. In the ever-changing fashion industry, 361° and Gong Jun are a great opportunity to seize young people, resonate with young people, and get closer. However, don’t think that this official announcement is the starting gun for 361° rejuvenation. For the exploration of rejuvenation, the brand has already started four years ago. From joining the e-sports field To the joint popular IP In 2018, there is noLuckMobile brand and electricityCompete In the context of IP cooperation,361°AnnounceversusThe in-depth cooperation of e-sports club QG made the industry scream “Unexpectedly”, and instantly became a sports brand that was brave to “eat crabs” in everyone’s mouth. 361°Rich income, getThe attention of a large number of game users. To know,E-sports is a sport that young people are paying attention to. 361° goalThe audience is highly consistent.With the help of young peopleIt is undoubtedly a cross-border action to output the brand’s sports concept in an entertaining way. 361° x Saint Seiya 361° x QQ Speed In terms of product design,361°Also keep diggingYoung people’s hobbies,from2020 Since the beginning of the year, the brand has expanded in IP The layout of joint names is frequentlyCo-branded IPs favored by light people, such as “Saint Seiya”, “Pokémon”, and “QQ Speed”, which not only have brand craftsmanshipThe blessings have more stories throughout the sneakers. 361° x Trisomy At the end of last year, 361° also won the cooperation rights of the science fiction big IP-the long science fiction work “Three Body”, and launched a series of co-branded products. According to reports, a new trend show of science fiction functions will be held at China International Fashion Week in September to warm up the new product line next year. Next year, 361° will continue to make efforts based on the design of “Three-Body” and bring more future technology trends. A series of joint actions with distinctive personalities,It highlights the brand’s courage to challenge and innovate, and also imprints the youthful design image into the minds of young people. Under a series of measures,In the first quarter of 2021, the performance of 361° continued the good development momentum of last year.The retail sales of main brand products increased by double digits compared with the same period last year, while the retail sales of children’s brand products increased by about 20%-30% compared with the same period last year.The recovery trend is accelerating. Riding on this young trend,361° Work with Gong Jun, the global brand spokesperson, to build mutual resonance with the younger generation,Demonstrating the strong attempts and strong confidence of domestic sports brands to counterattack.According to official disclosures, more fashion actors will join the spokesperson matrix in the future. Will your Idol appear? Please wait and see!

Text | Chinese Business Strategies by Wu Su

In the Chinese food arena, Wang Shouyi’s thirteen incense and Lao Ganma are household names, and countless people have used them since childhood, and they can be called “national grandpa” and “national grandma” brands.

Both were once beautiful.

As early as 1998, the annual income of Wang Shouyi’s thirteen incense reached 400 million yuan, relying on “composite seasonings” to build a huge condiment business empire.

Laoganma is even more synonymous with hot sauce. There is no marketing, no financing, no loans, no listing, only with unique taste and low price, the market coverage rate in all parts of the country is as high as 90%, and even exported to foreign countries. Wherever there is, there is an old godmother.”

In 2019, Laoganma’s annual sales exceeded 5 billion yuan, a year-on-year increase of 14.43%, a record high.

It seems that these two national brands still have a huge consumer market, but in fact, due to domestic and foreign difficulties, their sense of existence is getting weaker and weaker.

First of all, the younger generations feel that it is too slow to make money from selling spices and hot sauces, and they can’t sit on the “cold bench”, trying to make quick money from the real estate market, but they are all killed.

Wang Taibai, the grandson of Wang Shouyi, who held tens of millions in cash at the age of 20, was the “successor” that the second-generation leader once deliberately cultivated. He hoarded dozens of properties in the UK, but he did not expect to encounter the financial crisis and almost lost everything. Property, only relying on the family to “assistance” can get through the difficulties.

Similarly, Lao Ganma Tao Huabi’s eldest son Li Guishan Nuggets Real Estate, also touched his nose.

The real estate company of which Li Guishan is the second shareholder develops a real estate, but it has been unable to accept it due to construction problems, project balance problems, etc., and is involved in a lawsuit. In addition, this company suffered serious losses. From 2013 to 2017, it had a total debt of 950 million yuan. It frequently appeared on the list of untrustworthy executors and was involved in nearly a hundred judicial cases.

In addition to the huge resource loss caused by cross-border, the hunting of copycat products has also reduced the influence of Wang Shouyi Shisanxiang and Lao Ganma.

In the field of compound seasonings, the “fifteen incense” and “eighteen incense” have sprung up like bamboo shoots after the rain, and they have fought guerrilla warfare with the “genuine products”. To this day, in some cities, these “li ghosts” sell more than the “genuine products” it is good.

Lao Gan Ma was also troubled by copycats and had to apply for registration of trademarks such as “Lao Gan Da”, “Lao Gan Da”, “Lao Qian Ma” and “Lao Shi Ma”.

Outside of the cottage, the “encirclement and suppression” of competitors made it even more difficult for them to resist.

Totole, Yihai International, which provides the base material for Haidilao, and Zhongjing Food, which uses mushroom sauce to beat the world, are all accelerating their attack on the city. Wang Shouyi’s thirteen incense is particularly silent.

Lao Gan Ma was chased by Lee Kum Kee and Spice Girls, and online marketing was relatively weak. At the beginning of the year, the media compared the hot sauce data with the highest monthly sales in each brand’s flagship store. The hot sauce brand “Fan Ye” founded by singer Lin Yilun had five times more than Lao Ganma.

Unfavorable factors are superimposed, Wang Shouyi Shisanxiang and Lao Ganma no longer have the style of the former leaders, but this also forces them to think about changes, and new growth points may be bred in them.

——END——

Welcome to pay attention to 【Chinese Business Strategies】, learn about the heroes, and read the legends of the strategies.

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Khanh Thi is the cult “Queen of dancesport” of Vietnam, famous not only for her ability to dance gracefully but also for her dreamlike love story with her 12-year-old younger husband who was once her student. With Khanh Thi, even though she is one year older than her husband, the mother of two always focuses on taking care of her youthful and formidable appearance. In particular, since losing weight in terms of shape, Phan Hien’s wife has become more “reverse aging” thanks to her modern, eye-catching and bright dress. Although not a “brand woman lover”, but Khanh Thi also owns a lot of “expensive” items to complete the style more luxuriously. For example, when wearing a white dress, just pressing it with a bright red LV Wave bag is enough to shine brightly. Although only wearing a pearl-encrusted D&G belt when wearing a simple blouse and jeans, choosing stylish and trendy accessories is also one of the “great tricks” to help a mother of two “cheat” her age. admirable work. Following the personal page of “Queen of dancesport” recently, everyone can see that she loves dresses with sweet floral motifs. And to raise the style to be more fashionable, the 8X beauty also “carries” brand names on each outfit. Side by side with her husband, while Phan Hien only wears a very basic black and white outfit, wife U40 attracts all eyes with a bright pink and blue dress. The tropical motifs of the outfit not only help Khanh Thi affirm her style, catch up with seasonal trends, but also help her “cheat” her respectable age. In addition to the short skirt shape, the long and wide maxi dresses do not have the effect of highlighting the sexy curves, but are still strong enough to help the mother of two look brilliant and “age hack”. That is thanks to the choice of large floral motifs but with bright colors. Whether at home or while traveling, the patterned outfits always follow Khanh Thi, helping her complete her energetic look. For a mother of 2 children, wearing a dress with a wide body but with accents such as chest slit, shoulder … will make the look more sexy and elegant. Sometimes, Phan Hien’s wife also transforms herself with heat-patterned dresses that are both eye-catching and attractive when traveling. Thanks to the “expensive” bare back detail, just looking from the back, Khanh Thi’s sexy and beautiful beauty makes everyone have to look at them without taking their eyes off. Usually, when wearing a dense and colorful floral dress, Khanh Thi always cleverly chooses to design her outfit in a minimalist direction. This not only helps to reduce the cumbersomeness that easily causes cheesy but also helps the mother’s body curve to stand out more. In addition, another way for the beauty born in 1982 to “balance” the momentum and cake of the flower costumes is to requisition brand names. This is a way to help distract the eyes, avoid making the opposite person “dizzy” because of your dress, but still help her increase the elegance and fashion. When wearing a brilliant blue dress with striking baby flowers, Khanh Thi did not choose to mix & match with dazzling accessories, but only used a combo of slippers and sedge hats with basic black and white colors. The combo of hats and sandals from Dior fashion house with “expensive” price not only fulfills the task of helping Khanh Thi affirm the luxury but also reduces the cumbersome and heavy feeling of the outfit.

As of 10:00 on June 15th, 2021, the #圣象Different venues, the same ping-pong Douyin national mission, initiated by Dexiang Floor, has received 8000w+ views on all platforms and 264.5w+ likes. The popularity continues to rise at the same time. , The national flooring brand Dekor once again relied on its extremely high attention to make it out of the circle at the speed of light. This is also another successful demonstration of Dekor Flooring on the road of youthful marketing.

Try to rejuvenate and freshen the game, and promote the participation of the whole people through Douyin dissemination

In fact, the National Mission of Dekor Tik Tok is the continuation and implementation of the “Floor Ping Pong Fitness Public Welfare Action” initiated on May 22 with the National Table Tennis team members Qin Zhijian, Liu Shiwen, and Xu Xin. The “Floor Ping Pong Fitness Public Welfare Action” It is calling for national fitness and conveying the concept of healthy life. #圣象Different stadiums and the opening of the national task of ping-pong will bring the concept of healthy life through fun-filled interactions, which exactly caters to the needs of young people’s home sports. Judging from the video co-photographed with the national table tennis players on the topic page, the national table tennis players have made a good demonstration of the floor table tennis fitness exercise. At the same time, through the large traffic promotion on the Douyin platform, the topic has set off a youthful trend among young people.

It was officially launched on May 31. #圣象Different venues also received the active participation of consumers in the ping-pong national mission. Within two weeks, a total of 5.6w+ excellent original entries were received, covering different styles and different gameplays. Creators with more than 10,000 fans contributed 8,252, and creators with more than 1,000 fans contributed 35,126, accounting for 56.08%. The user quality is high.

It is reported that the #圣象 different venues also have the same ping-pong national mission. A total of three creative games of Douyin Stickers, Douyin Co-production, and Live Challenges have been launched. In terms of operation, Dekor has launched a cute new and cute “Play Ping Pong”. Exclusive stickers. During the event, a total of over 6.3w people participated in online and offline experience. In addition to its novel form and simple operation, Dekor also brings the popular BGM of the Huo Douyin platform: “Acknowledged Right” to lead the whole people together in a relaxed and rhythmic rhythm!

With the increase in activity, “Same ping-pong in different venues” has become a hot word on the Douyin platform. Not only that, in order to send full benefits to elephant fans across the country, Dekor Floor has also set up a total of up to 300,000 bonuses. , Up to now, 49,000 bonuses have been divided, with the highest bonus being 1,055 yuan.

Strengthen the brand awareness with the national football, and the drainage effect is remarkable

Abundant and interesting challenge activities, suitable for young people’s preferred forms of communication, and efficient connection of the communication chain, have allowed Dekor Floor to derive countless high-quality original ecological videos. These original contents have undergone a second fermentation in the Internet ecology and become an empowering saint. Like a brand’s super weapon.

Background data shows that among all participating users, those under 31 accounted for 77% of the total; those aged 31-40 accounted for 21% of the total, mostly young users, which is positively related to the distribution of mainstream consumer groups in the market relationship. In addition to focusing on young users, exploring what users actually like is also one of the goals of this event. In the sticker event, Dekor set up a total of three rackets, corresponding to different floor categories. Each of the three rackets used 28,000 videos. Among them, the rackets using Dekor Aspen product stickers accounted for 35%, and the Dekor used for reinforcement. Wooden floor sticker rackets accounted for 73%, and the use of Dexiang Kangyi product sticker rackets accounted for 29%. From this, you can see the popularity of different types of Dekor flooring.

It is worth mentioning that during the event, a total of 2,340w people paid attention to the product information of Dekor Floor through the marketing and management tool “online appointment” that comes on top of each video comment area. From the strong launch of the Douyin platform, to the mass production of high-quality original video content, and to the precipitation of video-based word-of-mouth, Dekor Floor is empowering new business traffic with a brand-new content ecology and becoming friends with more young users.

As the user base and word-of-mouth precipitation gradually increase, Dekor will set new heights in the two dimensions of brand voice and category sales.

Text | Chinese Business Strategies by Wu Su

In the Chinese food arena, Wang Shouyi’s thirteen incense and Lao Ganma are household names, and countless people have used them since childhood, and they can be called “national grandpa” and “national grandma” brands.

Both were once beautiful.

As early as 1998, the annual income of Wang Shouyi’s thirteen incense reached 400 million yuan, relying on “composite seasonings” to build a huge condiment business empire.

Laoganma is even more synonymous with hot sauce. There is no marketing, no financing, no loans, no listing, and only with unique taste and low price, the market coverage rate in all parts of the country is as high as 90%, and even exported to foreign countries. Wherever there is, there is an old godmother.”

In 2019, Laoganma’s annual sales exceeded 5 billion yuan, a year-on-year increase of 14.43%, a record high.

It seems that these two national brands still have a huge consumer market, but in fact, due to domestic and foreign difficulties, their sense of existence is getting weaker and weaker.

First of all, the younger generations feel that it is too slow to make money from selling spices and hot sauces, and they can’t sit on the “cold bench”, trying to make quick money from the real estate market, but they are all killed.

Wang Taibai, the grandson of Wang Shouyi, who held tens of millions in cash at the age of 20, was the “successor” that the second-generation leader once deliberately cultivated. He hoarded dozens of properties in the UK. He did not expect to encounter the financial crisis and almost lost all of them. Property, only relying on the family to “assistance” can get through the difficulties.

Similarly, Lao Ganma Tao Huabi’s eldest son Li Guishan Nuggets Real Estate, also touched his nose.

The real estate company of which Li Guishan is the second shareholder develops a real estate, but it has been unable to accept it due to construction problems, project balance problems, etc., and is involved in a lawsuit. In addition, this company suffered serious losses. From 2013 to 2017, it had a total debt of 950 million yuan. It frequently appeared on the list of untrustworthy executors and was involved in nearly a hundred judicial cases.

In addition to the huge resource loss caused by cross-border, the hunting of copycat products has also reduced the influence of Wang Shouyi Shisanxiang and Lao Ganma.

In the field of compound seasonings, the “fifteen incense” and “eighteen incense” have sprung up like bamboo shoots after the rain, and they have fought guerrilla warfare with the “genuine products”. To this day, in some cities, these “li ghosts” sell more than the “genuine products” it is good.

Lao Gan Ma was also troubled by copycats and had to apply for registration of trademarks such as “Lao Gan Da”, “Lao Gan Da”, “Lao Qian Ma” and “Lao Shi Ma”.

Outside of the cottage, the “encirclement and suppression” of competitors made it even more difficult for them to resist.

Totole, Yihai International, which provides the base material for Haidilao, and Zhongjing Food, which uses mushroom sauce to beat the world, are all accelerating their attack on the city. Wang Shouyi’s thirteen incense is particularly silent.

Lao Gan Ma was chased by Lee Kum Kee and Spice Girls, and online marketing was relatively weak. At the beginning of the year, the media compared the hot sauce data with the highest monthly sales in each brand’s flagship store. The hot sauce brand “Fan Ye” founded by singer Lin Yilun had five times more than Lao Ganma.

Unfavorable factors are superimposed, Wang Shouyi Shisanxiang and Lao Ganma no longer have the style of the former leaders, but this also forces them to think about changes, and new growth points may be bred in them.

——END——

Welcome to pay attention to 【Chinese Business Strategies】, learn about the heroes, and read the legends of the strategies.

All rights reserved, unauthorized reprinting is prohibited!

Some pictures come from the Internet

If it involves infringement, please contact to delete

Overexposure to the sun Exposure to ultraviolet rays is harmful to the skin. Exposure to ultraviolet rays is harmful to the skin. Overexposure to UVA and UVB rays accelerates skin aging, accelerating the production of free radicals. These free radicals damage skin cells and prevent their regeneration. UV exposure also causes hyperpigmentation, dehydration, and premature appearance of wrinkles. Exposure to nicotine Nicotine in cigarettes thins blood vessels. This reduces the supply of oxygen and other important nutrients to the skin. Skin lacking oxygen and nutrients tends to dry out and develop wrinkles from a young age. Stress Excessive stress leads to an increase in hormones such as adrenaline and cortisol in the blood. These hormones deplete the skin of important nutrients and also prevent the regeneration of connective tissue components such as collagen and elastin, which give the skin its elasticity and vitality. Excessive stress leads to thin skin and the development of wrinkles. Street Blood sugar will bind to collagen in the skin. This amount of collagen will be easily broken down and cannot heal on its own. Damaged collagen leads to the development of wrinkles. A low glycemic index diet (rich in protein and fiber) helps to heal damaged collagen and restore skin. Sleepless A good 7-9 hours of sleep is crucial for the skin to be able to recover from damage caused by exposure to environmental toxins, UV rays and other aggressors during the day. Lack of sleep manifests in dark circles around the eyes, dull skin and uneven skin tone. On the contrary, a good night’s sleep helps the skin recover and slows down the aging process. Excessive drinking Excessive alcohol consumption can lead to dilation of blood vessels in the skin. This causes the face to become red and blotchy. In addition, drinking too much alcohol also leads to deficiency of important nutrients in the body. This deficiency can cause premature aging of the skin and the appearance of wrinkles. Banana and honey smoothie Drinking honey banana smoothie before bed helps you maintain the health of your skin. Resources: 1 banana 2 tablespoons honey 250ml fresh milk 1 bit of shaved ice Cups and spoons Banana peeled and then put in a blender puree with honey, fresh milk, shaved ice. After the mixture is ready, pour it into a cup and enjoy. Uses: Natural ingredients in bananas, sweet potatoes, honey, milk… are rich in vitamins and essential minerals. Therefore, persistently applying 1 of the 3 above formulas once a day in the evenings before going to bed will contribute to a healthy body, effective skin beauty support at home. At the same time, you can combine banana mask 3 times a week which is also very good. The method is quite simple, first of all, the bananas are pureed and then mixed with 2 tablespoons of honey + 1 teaspoon of fresh lemon juice. Use the mixture to gently massage your face after cleansing with warm water. Leave for about 30 minutes, after the mixture has dried naturally, wash it again with water. Finally, apply a thin layer of moisturizer to finish the beauty process.

On the evening of May 26, singer Ariana Grande first published photos of her secret wedding with real estate businessman Dalton Gomez. After much speculation, the owner of the hit song “Positions” has officially entered the car. The wedding was held at the singer’s private home in Montecito, California on May 15 after more than a year of love. Due to the Covid-19 epidemic situation, the wedding was held simply and intimately, with about 20 relatives and friends. At the wedding, Ariana Grande wore the design of Vera Wang’s wedding dress, inspired by the costume of Jo Stockton’s character in the movie “Funny Face” played by actress Audrey Hepburn. The slim-fit charmeuse silk dress is accented with a custom white waistband with a delicately carved neckline, and a deep cut at the back that accentuates the pop star’s sexy beauty on the big day. The design is adorned with a shoulder-length pleated veil with a sweet satin bow at the top and Giuseppe Zanotti high heels. Ariana’s polished bun and soft curls are the work of Josh Liu, and her natural makeup with sculpted brows was done by Ash K Holm. Pearl and diamond earrings by Lorraine Schwartz were chosen to match the bride’s engagement ring. Meanwhile, the groom wears an elegant suit design from Tom Ford fashion house. Dalton Gomez is a talented and wealthy young real estate entrepreneur from California. He is active in real estate and works at Aaron Kirman Group, which specializes in selling million-dollar villas. The couple started dating in January 2020 and got engaged in December 2020. The singer officially announced her boyfriend in the music product collaborating with Justin Bieber, “Stuck With U”. Experiencing many ups and downs in love, Ariana Grande finally found happiness with Dalton. In the wedding ceremony, the couple exchanged wishes, committed to happiness forever, love each other for life. After the wedding ceremony, the two and their guests had a party in the garden. The dining tables are decorated with many trees in a luxurious space.

1. Eyebrows Natural thick eyebrows are loved because deep down, we know it’s associated with youth. You should brush your eyebrows the same tone or half darker than the hair color. In addition, using powder will be more natural than drawing eyebrows with a pencil. 2. Liquid foundation Foundations with a light liquid texture often contain light-reflecting particles. They will help to disperse the light and make the skin glow from within, making you look young and fresh. 3. Use brown pencil Switching from black eyeliner to brown will help brighten your eyes, while also neutralizing age-related features like yellowish skin and brown spots around your eyes. 4. Natural Eyelashes Shiny false eyelashes are only suitable when you go on stage or enter the photo studio. With normal makeup, you just need to curl your lashes and then apply mascara. 5. Shiny and long hair Thick and shiny hair will give the impression that you are a young person. The advice for you is to regularly use hair conditioner. When styling, add volume to your hair with a mousse or foam, then pour the conditioner into the palm of your hand, running your fingers through the hair from the middle to the tip. Your hair should be below your chin but above your shoulders. 6. Glossy lips Matte lipsticks are very popular, but be aware that it dries out lips and accentuates fine lines. If you want a more youthful look, you should use lipstick with a slightly glossy, slightly wet effect to create a feeling of fullness. 7. Brighten certain areas of the face Pigmentation spots, dark circles under the eyes and other dark patches will age your face decades. It’s not enough just to cover dark circles. You need to apply concealer to the corners of your eyes, lips, outer part of the nostrils, and chin.

1. Bold costumes and accessories The obsession with looking ‘decent’ sometimes makes us boring and old-fashioned. Whatever your age, you can dress up a little boldly with your outfits and accessories. My advice is to add an element of fun and surprise to the overall look (like a scarf, skirt, brightly printed shirt). 2. Dynamic Just wearing a simple plaid shirt will make your look much more lively. You should choose narrow horizontal stripes because wide stripes will make you fatter. Clothing with polka dots also adds a playful effect to your look. 3. Unique accessories Choosing the right accessories to pair with your clothes will really make you shine. A large necklace, a large pair of earrings or a large bracelet will be the most interesting point for your look. 4. Brighten the face The brighter your face, the more youthful and lively your appearance will be. An effective way to brighten your face is to wear white collars. You should choose a polo shirt rather than a blouse style. 5. Fancy colors Clothing in lemon yellow, mint green, and coral red can help you look younger. Fancy colors don’t have to be bright, flashy, just that they’re rarely used. If you want to wear such items, you should choose something with a simple design, few details. 6. Jeans Jeans are the perfect choice to highlight your figure and hide your flaws. Choose pants with a slim fit, sharp colors to look more youthful.

“Anti-aging was never the main goal when I started building a skincare routine, but it is taking up a lot of my time now,” she said. Like Mathias, young Americans are increasingly obsessed with their youthful appearance. They are so afraid of aging that they use anti-aging products and treatments very early. American teenagers are obsessed with the fear of aging, the fear of aging. Photo: CNN. In 2012, 20% of 18-24 year old American women considered anti-aging in skin care important, according to a survey conducted by market research firm NPD Group. In 2018, another study by consumer analysts The Benchmarking Company found that more than 50% of 18-24 year old women want to buy anti-wrinkle products. The immature children were afraid of getting old Kennedy Hack-Juman, 15 years old, acquired knowledge of skin care through social networks. Before buying any product, she goes through each ingredient carefully. “Then I’ll use a website to check the product’s ratings.” This young woman is almost obsessed with wrinkles. She especially loves products for the skin on her hands, neck and eyes because “those are the places that are most prone to aging”. “I just don’t like wrinkles so I’ll try to stop it anyway,” Kennedy said. According to the American Association of Plastic Surgeons, botox injections have increased by 28% among 20-29 year olds since 2010. Photo: Getty / CNN. Over the past year, the group that shares Reddit’s biggest skincare routine with 1.3 million members, has been flooded with posts lamenting the state of teenage premature aging. “Wrinkles at 19”, “Early aging, what should I do?”, “At 16, I was thinking about getting a botox to remove wrinkles”, “If I look like this now, then in my 30s How terrible will it be? “… are topics that have attracted thousands of discussions. On TikTok, Instagram, teens share their fears of aging by overusing skincare products, sunscreens, and expensive treatments. “I am 15 years old and I have used retinol, vitamin C and a gua sha massage tool because I am too afraid of aging,” one influencer shared in the video, which attracted 16,000 views. The market is lucrative Beauty brands are turning the aging fear of Generation Z into a lucrative business. The anti-aging market is expected to generate more than $ 88 billion in global revenue by 2026. “Anti-aging products are no longer just for older consumers. Young customers are also investing,” said Clare Varga, head of beauty at WGSN, the global trend forecasting agency. a lot of money for these products “. Robert Pogue Harrison, professor of literature at Stanford University and author of the book Juvesence: A Cultural History of our Age , believes that the sale of anti-wrinkle products to teenagers is only a business strategy. Social networks are synonymous with beauty with youthfulness. Photo: refinery29. “Young people are a very lucrative market for consumerism, because young people, especially very young people, are susceptible to being dominated by their desires,” said Mr. Harrison. Charlotte Palermino (33), who is famous for her skin care videos, said: “The internet causes paranoia. I don’t think about aging until I’m in my late 20s. Now now people are worried about it at the age of 18-19. Social media has changed the timelines. ” John Duffy, a Chicago-based clinical psychologist, says more and more young girls are convinced they will be bad if they get older. “Instagram, TikTok and other social media are making people understand that aging faces are a negative thing to avoid at all costs. It is a mistake to equate beauty with youthfulness,” said Duffy. to speak. Anjali Mahto, a consultant dermatologist at Harley Street, London, says she is starting to worry as more and more teenagers turn to anti-aging treatments like botox injections. “Botox is not the solution to the growing old phobia among young people. Botox lasts only 3-4 months and what happens when young people depend on it.”

Quynh Lam is also known as the “queen of old movies” of Vietnamese cinema because not only owns many roles for life, but Quynh Lam also has a beautiful beauty. On the film often plays austere roles, but in real life, Quynh Du is a modern, young girl with beautiful beauty like a beauty queen. She is currently acquainted with her Western boyfriend named Alex Selcoe for the past 9 years and a wedding is expected to take place when she has been proposed by her boyfriend. Posting pictures with a handsome lover, but Quynh Lam’s beauty got up again and received a rain of compliments from fans. Quynh Lam has made a lot of buzz through dramas, and her love of nearly a decade has also received a lot of attention. All lines on the “moon mold” of the old film queen are perfect. From big sparkling eyes, high nose bridge, dimples or harmonious eyebrows … brings a balanced beauty to the beauty. She also often shows off moments when the two of them love each other. Quynh Lam’s beautiful beauty received a rain of compliments. Although she is paired with her young fiancé, the old film queen is not overpowered by her young face hacking. Below the frames, the actress Luo Heaven received many winged compliments from fans. The old movie queen had a delicate face, flawless pink-white skin. The 8x actress looked like she was only in her twenties when her features were bright and fresh. The face with only light makeup or even a bare face is not drowned at all. It can be immediately commented that Quynh Lam is one of the most beautiful actresses of Southern television. And one of the factors that make her beauty shine is her skin. A girl with plump, smooth and healthy skin will have a fresh aura and abundant energy. But does everyone know how to properly take care of skin, especially for girls who have to wear makeup or makeup like Quynh Lam? Skin cleansing A dirty face will create conditions for the stomach to become weak and dull, allowing acne and other skin defects to develop, thereby accelerating the aging process. – Use cleanser every morning and night to remove dust, thanks and bacteria build up on the skin. – Removing makeup cleanly by foundation foundation powder can cause acne skin, large pores by clogging pores. Make-up must be removed with or without makeup. Moisturizes the skin Make-up a lot of makeup often gets dry, dehydrated, easy to peel off the effect of cosmetic chemistry. Therefore, in order for the skin to be hydrated, maintain moisture, create a soft and supple skin, you should use a moisturizer. Use natural moisturizers – Suitable for skin type – Does not contain oil in the main ingredient One of the other ways to moisturize your skin is by using a mineral spray. Mineral sprays help balance moisture, soothe the skin, limit the effects of cosmetics and make skin firmer. – Choose mineral sprays from reputable brands Natural origin – Does not contain flavoring Also, don’t forget to drink plenty of water to increase the moisture in your skin. Exfoliation The long-term protection on the skin is not “eliminated” will make the skin dull, large pores. This makes the makeup even easier to adhere to the skin, causing moldy skin. So: – Exfoliate your face twice a week – Can be used with a natural mixture of lemon and sugar or with a clear origin exfoliating cream. Exfoliation is essential. Mask Want beautiful and healthy skin, of course, can not ignore the mask. Eye mask can help moisturize, essential nutrients to the skin, stimulate cell regeneration, restore skin damage caused by the environment. – Should be applied in the evening before going to bed – Each week, apply 2-3 times. Enter lasts about 20 minutes – You can use paper masks or natural masks such as tomatoes, cucumbers, mashed potatoes, bananas, sugar-free yogurt … Apply the mask 2 times a week.

Without a doubt, getting enough water is important for your health, but most people are unaware that drinking warm water can provide some special benefits for your body and skin. friend. In fact, medical experts say that water is most beneficial for the body when it is taken at warm temperatures. And the perfect temperature is between 120 ° F and 140 ° F (equivalent to about 48-60 degrees). Considering how much we spend on expensive beauty treatments, we often have the mentality of being distrustful enough for something as simple as drinking water properly. The Bright Side Channel decided to take a closer look at how drinking warm water can affect your skin. The following results: 1. Warm water cleanses your skin Warm water can aid in detoxifying the body, because drinking warm water causes your body temperature to rise, causing you to sweat, which in turn helps you to detox and helps the digestive system to eliminate impurities more easily. clears acne and makes your skin healthy and bright. 2. Warm water helps prevent premature aging In addition to making you have acne, long-term accumulation of toxins in your body can also cause your skin to age faster, causing dark circles and puffiness under your eyes. Drinking warm water restores skin cells damaged by harmful free radicals and makes your skin smoother and more plump. 3. Warm water keeps the scalp moist Warm water keeps your scalp hydrated, meaning you will experience less dandruff. When the scalp is healthy and moist, it helps to keep your hair shiny, fluffy and soft. In addition, the water will activate the nerves in the hair roots, promoting the growth of new hair. 4. Warm water makes skin brighter Drinking warm water regularly helps the body break down the accumulated fat, relaxes muscles and increases blood flow. Increased blood circulation can rejuvenate skin cells and keep them nourished. Warm water provides oxygen for skin cells to function and removes residue, revitalizing and renewing your skin. 5. Warm water helps to utilize and maximize the effectiveness of skin care products Drinking warm water is the easiest way to kick-start your metabolism, thus helping your skin benefit from all the creams and moisturizers you put on. Since intestinal problems do not allow you to get enough vitamins and nutrients from food, drinking warm water can keep your skin looking its best and not aggravate existing skin conditions. . Drinking a glass of warm water will help your intestines work more efficiently and help your skin get all the nutrients it needs to stay younger longer. 6. Warm water helps to hydrate your skin No matter how expensive your moisturizer is, it can never keep your skin wrinkle-free if you don’t drink enough water. Something as simple as drinking warm water every day can help tone the skin, reduce puffiness and tighten the skin. 7. Warm water helps to protect the skin from infection Drinking a glass of warm water will protect the kidneys and help fight inflammation. When your organs are clean, your skin is less likely to be damaged by an infection. For better results, add a few drops of lemon juice to your glass of warm water. * According to Brightside

In recent days, the artist Hong Dao appeared with a young and novel short hair that made people not take his eyes off. Previously, the U60 beauty pursued a gentle, feminine style with long, curly black hair. Changing hairstyles makes Hong Dao young, nearly 20 years old, full of radiance, healthy and dynamic. Summer with warming weather is a good time to cut long hair, own short shining hairstyle. At the age of 59, artist Hong Dao still makes many Vietnamese fans’ hearts flutter and wonder why she is young and beautiful as the present. Possessing a salty and seductive beauty from a young age, at the age of U60, actor Quang Minh’s ex-wife is still memorable with her radiant beauty. Recently, changing her hairstyle and style has made Hong Dao even more attractive. Changing her natural straight bob hairstyle with parting bangs, Hong Dao becomes youthful, different from the previous charming style. Occasionally, the female artist still returns to her feminine and seductive beauty with short but wavy hair. A short time ago, Hong Dao also fascinated people when catching the trend of short hair to trim layers full of youthfulness and dynamism. Perhaps women should know that cutting short hair like Hong Dao is one of the most natural and effective “cosmetic surgery” methods to help you retain your youth. With many different short hairstyles, you can be youthful and possess many unique beauty. Short, straight bob For the women who are most passionate about natural beauty, straight hair is always the style they will love and the first choice. To become more youthful, you can choose from a lightweight bob or naturally straightened bob for outstanding results. This hairstyle can be mixed with parting bangs to increase the elegance or thin, cute, fresh bangs. Hong Dao is young and dynamic with a short, naturally straight bob. Wavy curled bob hair To renew her daily style, the same bob hairstyle but Hong Dao has different styling for it. One day, the female artist is naturally straight, sometimes slightly wavy to make her bob hair more sexy, attractive and loving. Wavy bob hairs are also a great option for women to cheat their age. The wavy, curly bob hair is both youthful and seductive. Short hair trim layer From the end of 2019 up to now, layer trimmed hair has gradually become a beauty trend, which has been enthusiastically responded by women from Asia to Europe to America. A trend that has appeared since the 2000s, short hair layer trim gradually returns and creates incredible hotness. With this hairstyle, women are not only younger and healthier, but also help their round face look much more compact. Young Dao is youthful, trendy with short hair trimmed layer.

If the Korean makeup trend that emphasizes the pure and natural lines of the face, the Thai make-up style goes deeply into depicting the sharpness of the face. However, in 2021, Thai makeup is gradually undergoing small changes. In addition to minimizing eyeliner, lipstick also has interesting highlights. This year’s lipstick palette is inclined to natural tones, not fussy and especially beneficial for the late 8X, 9X sister association when they keep hitting young auto. Summer is coming and that hot-hit lip color trend has been revealed by beautiful beauties. Baby lipstick Baby Pink is a brighter lipstick than real lips and has a gentle pink shade. This lipstick color is inherently close to the real lip color, so when applied, it feels very natural and helps the appearance become more fresh. The beauty “Flying Leaf” wears makeup that looks like it is not. The baby lip color is often used by Baifern during TVC commercials that require natural indoor scenes. To give her face a more doll look, the actress often applies a layer of light lip gloss or uses lip painting techniques. The advantage of this lipstick is that whether you choose a lip balm with a lot of nourishment or a little matte, it is also very natural. Worranit Thawornwong (Mook) perfectly applies lipstick colors in white and beige outfits. “The queen of lakorn movies” Taew hid her real age thanks to the divine baby lip color. Looking at the picture, can anyone guess that the school actress is 32 years old this year? Coral orange 2019 is the year when coral lipstick comes to the throne. However, until 2021, this hot hit lipstick color has not shown signs of cooling, especially when people are promoting the trend of gentle makeup. Like baby pink, coral oranges are a blend of light orange and pink. When struck, they are not too sharp but feel close to nature. “Thailand’s most beautiful witch” as beautiful as a flower. Inherently possessing a hybrid beauty with every line on a correct face, Mai Davika does not need to be too fussy about makeup. Just applying mascara, adding a little blush and applying coral orange lipstick is enough to “cut” the heart of the viewer. Possessing a quite thin lip, Mai also applies the smear technique to make her lips thicker and more seductive. Thanks to the somewhat natural coral orange color, applying this style does not make your face a sloppy face. Summer is inherently quite harsh, so if there is nothing necessary to wear bold makeup, the idea of ​​lip makeup with coral orange lipstick like Miss Yoshirinrada is not bad. Soil pink The national color lipstick for all skin types is definitely a strong candidate for the summer. The beatings of the students and students are also suitable, but the people who work at work or over 30 beat them well. The advantage of this lipstick is that you can overflow the lip lines without worry. What’s more, persimmon can be applied to face makeup or unsuitable makeup. Baifern is inherently a star who prefers pale lip color, so she chooses more color-blending lipsticks. You do not need to have a hybrid line to hit a beautiful pink lipstick like Mai Davika. This lipstick color naturally has earth tones, so I just hit it up to become a hybrid girl. Son orange Compared with persimmon, oranges have more personality. This lipstick color is inherently deep and is usually for winter, but just cleverly choose a lipstick with more orange color than she can apply this summer already. Yoshirinrada received a license day to color this lipstick for a memorable photo frame. Her appearance is still extremely fresh by choosing lipstick that is more orange than earth. A mother of two Chompoo is famous for her stylish, colorful and peculiar fashion sense. However, her makeup style is more minimalistic. The actress promoted camouflage from winter to summer. If you are someone with a strong personality like Chompoo, do not be afraid to “put on” lipstick for this summer. This summer, lipstick color has a new feature that is the presence of lip gloss. Lipgloss just for dry lips increases natural features, reduces the stiffness of the matte texture. The actress “Sweet Death” is not deadly beautiful with this lip color. Red Son The festival season is indispensable for red lipstick. This national lip color is ranked above the land rose because of its ability to tone skin and color teeth. This kind of Thai beauty loves this lipstick every time you go to the event. With a red lipstick color, Taew Natapohn’s face is as bright, attracting all eyes. The red lipstick in the day usually hits the lips very nicely and when going to the party, the lip lines change to sharpen the bold face. However, to avoid adding a few years old, she remembers to minimize eye-catching style like Namtarn. Red Son is the “ultimate weapon” of women. She can combine with any outfit that suits.

Yang Lijing, an actress from Taiwan, entered the entertainment industry at the age of 17. With her exquisite appearance and superb acting skills, she broke a world in the entertainment industry and gained a good reputation. Many directors think this little girl is great. At the beginning, she filmed “Royal Sister”, and gained a certain reputation in the entertainment circle at the time with the play. The good performance made the audience remember the girl.

But Taiwan’s development always has its limitations, so Yang Lijing came to the mainland. Most of the TV ratings in mainland China are based on costume dramas, and Yang Lijing who understands this has also begun to develop in this direction, and she also plays the leading role in martial arts novels. At that time, Yang Lijing’s costume dramas had very low ratings and were very popular in the entertainment circle. She was a famous costume beauty.

After that, for some reason, when Yang Lijing reached the peak of her career, her works were very few. Maybe she is very satisfied, the money she has earned over the years is enough for her own consumption. The choices in the entertainment circle faded out, rarely appeared in the audience’s vision, and there was no news about her.

In recent days, 52-year-old Yang Lijing has been exposed again. She is often harassed by her ex-boyfriend. She filed a lawsuit in the court.

It’s not easy to meet such a person in life. Yang Lijing is now over 50 years old. From the photos, she looks like a reverse growth. The more she lives, the younger and more charming.

Has everyone seen the costume drama she performed?