In difficult camera angles with low, fragmented and uneven light sources along with fast-moving models, vivo X60 Pro proves its ability to take professional photos, capturing the movement of the model and the shape of the halo on top Start with Camera Gimbal 2.0. Photo: NAG As one of the world’s leading companies in the field of technology and always putting people’s needs at the center of development, vivo is constantly improving as well as choosing a direction to improve image quality in a radical way. best: improving the hardware (lens), instead of just improving the AI ​​(software) like many other phone manufacturers. The premium lens quality preserves subject sharpness, while the bokeh is evenly rounded, smooth, easy on the eyes, and professional. Photo: NAG ILLUSTRATION vivo launched the flagship X60 Pro in its high-end X series. The smartphone carries a 48MP + 13MP + 13MP triple camera with the ZEISS logo inlaid on the lens, while the ZEISS Vario-Tessar branding is engraved below the camera. Both ZEISS and vivo aim to differentiate and maximize efficiency in imaging, combined with software and algorithmic expertise. It was this similarity that paved the way for a push in the mobile photography market, offering outstanding photographic performance. At the super-wide angle, the camera on the X60 Pro gives accurate proportions between objects and details in the image, without distortion like most mobile cameras today. Photo: NAG TRAN MINH DUONG Equipped with ZEISS lenses, along with valuable upgrades in parameters and advanced vivo shooting features, the flagship vivo X60 Pro will bring users an engaging mobile photography experience. more led, more innovative and more professional than ever. The camera of the X60 Pro will give sharp images, no distortion, no aberrations and true colors. With a history spanning more than 170 years, ZEISS has been associated with many important events of great significance to mankind. The most typical is the first human exploration of the Moon. It was the ZEISS lens that was used to capture the moment Apollo 11 landed on the Moon in 1969 – a very important event in human history. In addition, for longtime photography players, ZEISS is a very special name, has existed for a long time, and has become a legend. It’s easy to see famous artists and filmmakers like director Todd Phillips and Joker (2020) cinematographer Lawrence Sher using camcorders with ZEISS lenses.

The love affair of Huawei and Leica helps redefine mobile photography Not long ago, OnePlus announced a strategic partnership with popular camera brand Hasselblad and launched the latest 5G mobile phones, OnePlus 9 and OnePlus 9 Pro. In its debut in the smartphone segment, the Swedish camera maker focused on improving “color science” in both phones. In addition, OnePlus and Hasselblad will continue to maintain extensive cooperation to jointly explore more possibilities in the field of imaging and promote the healthy and stable development of mobile imaging. In fact, in the mobile phone industry, the collaborations between cell phone manufacturers and camera manufacturers have been around for a long time, such as Huawei and Leica, Vivo and Zeiss. Huawei joined hands with Leica to develop smartphone camera technology. Since 2014, Huawei has achieved strategic cooperation with Leica. In 2016, the two sides cooperated to launch the Huawei P9 series, since then the P series and the Mate series have both the silhouette of Leica, and the photos taken by Huawei’s “pet” show a “style. German photo “has captured the hearts of young people. At the same time, Huawei’s pioneered Moon Mode capture of the Moon clearly became a standard in the field of imaging. Undoubtedly, the predestined relationship between Huawei and Leica has added a lot of color to Huawei in the mobile imaging field and helped it not only have a strong foothold in the premium market, but also succeed in getting into first place on the level of visual prowess. Even when consumers talk about Huawei, subconsciously feel that its ability to take pictures on mobile phones is very strong. Vivo and ZEISS collaborate to elevate smartphone photography. After the combination of Vivo and Zeiss, its visual prowess is much better than before. The vivo X60 Pro launched earlier this year, for example, was highlighted by its cutting edge imaging capabilities in a groundbreaking photography system co-produced by vivo and ZEISS. With the innovative Gimbal Image Stabilization System in “Super Resolution” (Pixel Shift Ultra HD) technology, the X60 Pro’s camera system adds the ability to enhance image detail and sharpness. The X60 Pro also uses VIS 5-axis anti-shake technology, allowing users to obtain clear images of moving objects with greater accuracy. The Zeiss-Vivo imaging system includes a wide variety of optical lenses such as ultra wide-angle, professional portraits, and super telephoto. With its unique Zeiss T * anti-reflective coating and Zeiss portrait style, it can effectively tackle image noise and flare when photographing under complex lighting. The impressive hardware parameters combined with the famous ZEISS brand are a claim to the X60 Pro’s camera quality that fully meets the standards of professional camera lenses. Not stopping there, vivo and Zeiss jointly established the “Vivo ZEISS Imaging Laboratory”, a joint R&D (research and development) program focused on developing innovative solutions for technology. mobile image. Certainly, whether it is a collaboration between Huawei and Leica, or a combination of vivo and Zeiss, both brands have significantly improved the visibility and imaging capabilities of the mobile phone. period brings the ordinary consumer a better photography experience. In fact, Leica and Zeiss, both working with Huawei and vivo, are centuries-old brands in the optics sector and possess very solid technical backgrounds. For example, Leica has been focusing on the camera field for many years, its cameras are sturdy, durable and perform well and are a top choice for military cameras. During World War II, Leica cameras became an important tool for military reporters at that time. To this day, Leica maintains a leading position in the industry. Unlike Leica, which focuses on camera research and development, Zeiss has a wider range. For example, the vast majority of electronics and semiconductor chips in the world are manufactured using the Zeiss microchip lens. In addition, Zeiss promotes medical advancement by providing optical products and solutions for ophthalmology, neurosurgery, ENT, dentistry and cancer, and assisting these doctors. Around the world improve the quality of life of our patients. Seeing the world, hardly a second company had as strong all-round power as Zeiss. With more than 170 years of research and development, ZEISS is no longer a strange name for photographers. According to Sina, in this angle, although the cooperation between vivo and Zeiss is a few years later than Huawei and Leica, but if it comes to the development potential, perhaps Vivo is even better. Vivo not only has the strong support of Zeiss, the German optical master, but also has a long history of exploration in mobile photography than other cell phone manufacturers, and has significant influence in this regard. In fact, for many years, Vivo regularly publishes research on different users’ needs. Up to now, this smartphone brand has also established many photography Research and Development (R&D) centers around the world with more than 700 employees in the industry. It is the efforts in innovation and R&D that help Vivo to be more “sensitive” to the changing market. The company points out that one of the dramatic changes in the future is the wave of innovation and revolution. mobile photography – what Vivo sees as key to long-term user needs. Vivo invests heavily in mobile imaging. Last year, Vivo also designated video as one of the core lengths of the company’s growth over the next 10 years and made it clear that there would be “no upper limit” for investment in R&D in the sector. this. Considering the current development trend of the industry, the competition on the mobile image race will be fiercer. On the other hand, 2021 is the time when 5G will accelerate in popularity. Taking photos and recording short videos has become the hot spot that the public is now pursuing. Therefore, mobile imaging is definitely the area of ​​focus for the major cell phone manufacturers. On the other hand, as Huawei, Vivo, and OnePlus are looking for long-standing camera manufacturers to hone and explore together in the field of imaging, other mobile phone makers, such as OPPO and Xiaomi. , will definitely try their best to increase their competitiveness in camera photography. The battle of images on mobile devices is increasingly fierce. Who will be the final winner? Time will give us the answer.

What do phone users want? In the context of a tumultuous market with information from the endless competition between Samsung and Apple and a few other emerging brands in the high-end smartphone segment, the product portfolio is aimed at the lower segments. Nokia offers a different view of the market. Explaining this, Mr. Stephen Taylor, Global Marketing Director of HMD Global said: “For us, the innovative mindset is to open up high-value experiences for people who have never approached. smartphone before. Millions of people trust Nokia phones for their everyday needs, from basic connectivity, to payment or creative activity. We care that people trust their phones. ” Nokia is targeting customers who have never used a smartphone and will use the smartphone as an essential means every day. They have the basis to pursue this strategy. In a study conducted by HMD Global on a global scale in 2020, up to 80% of respondents said they want to use their phone for a long time, 80% are interested in battery life factor and ability to run stably and persistently. And another interesting figure is that 51% of smartphone users trust their phone more than their memory. That means that they tend to put in their phones all secrets, personal information, account codes … Therefore, security features, persistence, stability are still advantages. users’ first choice of smartphones today. Nokia C20 is considered optimal for new smartphone users, launched in Vietnam at a price of 2,290,000 VND with interest-free installments. In Vietnam, statistics show that there are currently 87 million smartphone subscribers. In particular, the number of phones that can only use 2G has decreased from more than 30 million in 2019 to about 24 million. But of which only about 12.4 million users only one “brick” phone and others use a smartphone. At the same time, the trend of popularizing 5G networks in Vietnam is happening fast, accompanied by a wave of popularization of smartphones that is being encouraged by the policy that contributes to making the popular smartphone market to near high-end become hotter. hours. Popular to mid-range smartphones will be the preferred choice As analyzed above, the demand for popular and mid-range smartphones will be more and more popular, especially in the Vietnamese market. So it is not too surprising that a series of manufacturers recently rushed to introduce new smartphone products to the market for this segment. Based on market research, HMD Global launches six new Nokia smartphones at the same time from the entry-level to mid-range segment. The popular smartphone C-series, including two products Nokia C20 and Nokia C10, can be considered as models to welcome the trend of popularizing smartphones, helping users to access high-quality smartphone technology. However, the mid-range G-series product line with two representatives Nokia G20 and Nokia G10 is the segment that the company focuses the most with the message of “bringing the best experiences to reach as many users as possible”. . Both G-series phones feature up to 3 days of battery life – the longest ever on a Nokia smartphone. The first members of the G-series possess high durability and security, integrated fingerprint unlock and facial recognition, and an impressive 6.5-inch water drop screen with increased brightness. comfortable. Nokia for 2 consecutive years (2019-2020) leads Counterpoint’s rankings for durability and security, with data center located in Finland. Meanwhile, the near-high-end X-series with 2 Nokia X20 and Nokia X10 products is considered to have performance far beyond the price. These smartphones are equipped with Android 11 operating system with 3 years of security updates and OS upgrades, users can feel secure to stick with their devices for longer. The Nokia X20 is equipped with a 32 MP front camera and a 64 MP quad camera cluster on the back, using the famous German ZEISS optical lens with Dual Sight that activates two cameras simultaneously to capture multiple aspects or multiple angles. . It can be seen that Nokia is not racing technology in temporary functions but concentrating on creating products according to the criteria that their customer group is interested in. It is a phone with a configuration that is strong enough to support work, entertainment and relaxation. In addition to restructuring the Nokia product portfolio, HMD Global has also entered the service sector with the launch of the virtual mobile network HMD Mobile, along with the Nokia Lite Earbuds wireless headset accessory set, demonstrating the ambition to complete. ecosystem of HMD Global. This acceleration of HMD Global promises intense competition in the entry-level to mid-range smartphone segment.

Samsung has an unexpected move Photo: @Pixabay. It seems that the company has realized that “quantity is not equal to quality” should decide to slow down with the megapixel race. Recently, famous leaker Ice Universe announced that Samsung now intends to return to another “rationality”, and will stop blindly chasing big numbers. Clearly, we’re talking about the fact that the company is recklessly stopping the megapixel-resolution race. “I heard some news that Samsung smartphones are actively changing the camera sensor. It will return to reasonable, instead of blindly large numbers,” Ice Universe stated. In fact, Samsung admits that quality is not at the megapixel count. Priorities will be the tradeoff between the size and resolution of each pixel. And the first result of this approach that we saw in the Samsung ISOCELL GN2 sensor; in which the company offers a record large sensor size of 1 / 1.12 inch; No frills on the megapixel count with just 50 megapixels. Photo: @Pixabay. After the shocking information above, it is still unclear what the fate of the 200 megapixel sensor on a smartphone with up to 6 cameras, with a dual selfie camera and a homegrown chip will be. On the other hand, there are also rumors that, Samsung has set itself a goal of delivering an insane 600MP sensor. The 600 MP sensor that Samsung has developed seems to have a pixel density of 0.8 µm and a size of about 1 / 0.57 inches. So the result is more work the company has to deal with as the sensor will take up 12% of the smartphone’s area, and it will also result in a 22mm protrusion. The Galaxy Note20 is 8.3 mm thick, which means the 22 mm camera bump will make the phone look too out of date. Photo: @Pixabay. With these changing priorities, it remains to be seen whether this will affect the development of the aforementioned sensors in the near term. In July 2019, CEO of Zeiss, Mr. Michael Kaschke made the point that, the race of “dots” on smartphones is meaningless. Because according to him, “the sensor on a smartphone is so small that mobile photography will never be able to overcome some of the limits such as processing speed, signal ratio, noise … and increasing the number of” dots. “Not the right solution in this regard, even a stumbling block”. In fact, the higher the resolution of the sensor, the smaller the individual pixels, and the more difficult it is to illuminate them entirely. The result is that the image will be noisy, which the algorithms must try to limit to reduce this situation. For Kaschke, a 40 MP sensor is more than enough for a smartphone, let alone 64 MP. Therefore, increasing the number of “dots” will not bring any benefit. Photo: @Pixabay. However, it is undeniable that the introduction of the smartphone is one of the most remarkable strides in the history of the technology industry. It is not simply a pocket communication device but gradually meets all human information needs. Photography is also an equally important part. It creates many new needs such as sharing daily photos, taking selfies, video calling. Smartphone photography is gradually asserting itself with a steady decline in sales of travel cameras. According to data from GfK, Canon’s travel camera revenue is down 2% per year due to the replacement of smartphones.

As the flagship smartphone of Sony, the Xperia 1 III possesses a luxurious design. Specifically, the machine has an aluminum frame, the back is made of Corning Gorilla Glass 6. Its measurements are 165x71x8.2 mm, weighing 186 g. Sony Xperia 1 III uses the most powerful processor in the current Android world, which is the Qualcomm Snapdragon 888 5G (5 nm) core 8 with a maximum maximum of 2.84 GHz, Adreno 660 GPU. 12 GB RAM comes with a set 256 or 512 GB of internal memory, with a microSD card slot with a maximum capacity of 1 TB. Android operating system 11. Next summer, the Sony Xperia 1 III will be officially sold, but the price has not been announced. Machine has 3 colors matte black, dew gray and dew purple The IP68-compliant dust and water resistance makes the Xperia 1 III able to be immersed in water up to a depth of 1.5 meters for 30 minutes. Sony Xperia 1 III is equipped with 1 billion color OLED screen, 6.5 inch size, 4K resolution (3,840×1,644 pixels), pixel density of 643 ppi. This screen is divided in 21: 9 aspect ratio, integrated DCI-P3 color range, HDR BT.2020 technology, 120 Hz refresh rate, 240 Hz touch sampling rate, protected by Corning Gorilla Glass. Victus. Battery capacity 4,500 mAh, built-in 30W wired fast charger (0-50% charge in 30 minutes), Qi standard wireless fast charge, wireless reverse charging. Promised battery life of 3 years. Sony Xperia 1 III owns 3 rear cameras with a resolution of 12 MP. In which, the main sensor has an aperture of f / 1.7 with Dual Pixel PDAF focusing technology, optical image stabilization (OIS). The telephoto lens with aperture adjustment from f / 2.3-f / 2.8 in focal length 75-105mm with fast autofocus allows you to capture moving subjects even at a distance, 4.4x optical zoom. Third is the f / 2.2 aperture lens that offers 124 degrees wide angle with a 0.3 MP TOF 3D sensor. Xperia 1 III uses ZEISS T * lens, which supports 4K video recording at up to 120 frames per second. 8 MP, f / 2.0 selfie camera. Integrated one-touch fingerprint sensor where the power button is on the right side.

As expected, Sony held a big event to launch the new generation Xperia with 3 models Xperia 1 III, Xperia 5 III and Xperia 10 III in which the Xperia 1 III and Xperia 5 III are two more premium models. .

Xperia 1 III and Xperia 5 III

Xperia 1 III and Xperia 5 III own a design not too different from the previous Xperia 1 called Ambient Flow design, a long body and many small curves. The metal frame is finished and the seamless glass back looks sophisticated.

The Xperia 1 III and the Xperia 5 III both have CinemaWide 4K HDR displays, a 120Hz refresh rate, and this is the first 4K + 120Hz smartphone display. The most noticeable difference between these two machines is the size, the Xperia 1 III is 6.5 inches, larger than the 6.1 inch screen of the Xperia 5 III, the 240Hz touch sampling rate and auto balance. white to reduce eye strain. Xperia 1 III 5G is equipped with a frosted glass on the back, a fused metal frame with a screen with Gorilla Glass Victus, the Xperia 5 III 5G is equipped with Gorilla Glass 6 on the back and a flat screen. Mirror coated glass and sturdy metal frame. All are IP65 / 68 water and dust resistant.

The two machines have a top configuration with Snapdragon 888 high-end chip, Xperia 1 III with 12 GB RAM and 256 GB internal memory, while the Xperia 5 III has 8 GB RAM, 128 GB internal memory. Both have 4,500 mAh battery capacity and 30W fast charging, only 30 minutes charge to 50%.

The camera system with main camera and telephoto are both 12MP with ToF sensor. Sony says this camera is co-developed with the engineers behind Alpha series cameras renowned for its leading autofocus technology. Both models include fast, accurate continuous AF on all lenses and Real-Time Eye AF.

With the Xperia 5 III 5G, subject tracking technology allows photographers to capture precise pictures of moving subjects in a variety of situations with just one touch of the screen.
The Xperia 1 III 5G also introduces a more sophisticated feature set for photographers. The upgraded Real-time Tracking feature allows users to capture the most difficult moving subjects with precise focus. Both cameras support AF that continuously performs AF / AE calculations at 60 times per second, allowing users to capture and store 20 photos (or 20fps) with high precision, precise focus. and optimized exposure. This is also the first smartphone to have an interchangeable telephoto lens, combined with a Dual PD sensor with a focal length of up to 105mm, fast autofocus thanks to the dual PDAF sensor. The camera features a specially calibrated ZEISS optics. ZEISS T * Coating produces high image and contrast by reducing reflectance. Finally, there’s the new AI super-resolution zoom feature to restore detail and sharpness to photos.

Xperia 1 III 5G launched with 2 colors including Frosted Black and Frosted Purple and Xperia 5 III 5G with 4 colors including black, pink and green with Android 11 from the early summer of 2021, the price has not been disclosed.

Xperia 10 Mark III

The Xperia 10 Mark III has a plastic chassis with a weight of 169 g and a width of 68 mm, in return for a Gorilla Glass 6 finish on both the front and back sides. The screen of the device is a 6-inch OLED panel and Full HD + resolution. Integrating many modern technologies from Bravia TVs such as Triluminos system and HDR support, combined with a more suitable 21: 9 entertainment ratio.

It runs on Snapdragon 690 5G chip, the first chip in the Snapdragon series 600 to support 5G connectivity, processing power up to 20% faster, AI capabilities improved up to 70% and especially support. Video recording support up to 4K compared to older generation chips. Comes with 6GB RAM and 128 GB internal storage.

It is equipped with a triple camera cluster with 12MP main lens, 8MP portrait lens and 8MP ultra wide angle lens. With a 4500mAh battery capacity, the Xperia 10 III 5G has 25% more capacity than the Xperia 10 II, making it more comfortable to use.

The device comes in a total of four colors: Black, blue, pink and white, but Sony has yet to confirm pricing information.