Recently, the old drama bone Zhang Chenguang has been on the hot search. This conscientious actor who has been in the industry for more than 30 years has encountered ridicule and abuse from some people in the live broadcast room because of the live broadcast. , And also spread rumors that he “sells fakes.” Zhang Chenguang was emotional after seeing the barrage and apologized to the audience in tears.

In fact, Zhang Chenguang is a very dedicated actor. He has superb acting skills and has created many classic images. His life is simple and low-key. When the epidemic broke out, he also donated 16 million to Wuhan. But this is such an actor with strong business ability and good character, because he was maliciously attacked for no reason when he brought the goods on a live broadcast, and people felt unfair for him and couldn’t help but reflect on why everyone now has such big opinions on the celebrity’s goods. ?

As live streaming has become more popular in recent years, many celebrities have stopped, but there are not a few cases of “car overturning”.

Pan Changjiang once persuaded Xie Mengwei, the actor of “Gazi”, not to take the goods live, saying that the water was too deep, but within half a year he started selling OEM wine himself, and was ridiculed by netizens as “Panga’s friend”;

Singer Yang Kun received 100,000 yuan of “pit fee” from many merchants on Double Eleven last year. However, the sales volume was only 40,000 yuan and was jointly defended by merchants;

The popular talk show anchor Li Xueqin also came off the double eleven last year to bring the goods. However, of the 3.11 million viewers in the live broadcast room that day, less than 110,000 were real viewers. The rest were spent on sales, and were criticized by the Consumer Association. Data injection.

Li Xiaolu, who started from a very high starting point but turned herself into a bad artist, had a good result of earning 21 million yuan a night, but was vilified by netizens during the live broadcast, and Li Xiaolu herself was quickly “blocked” by the live broadcast industry.

Although celebrities have their own halo, they must be very professional in order to do a good job in live broadcast. Otherwise, problems will easily occur in various links such as product selection, atmosphere adjustment, and after-sales service. The above cases are typical. In fact, not only the celebrities, but also the professional anchors have a hard time. The “Matthew effect” in the live streaming industry is becoming more and more obvious. The small anchors are struggling. Even the head anchors have foreseen some less positive trends. They plan to find another way out: Simba established the “Hangzhou Xincheng” in 2019. “Information Technology Company”, incubating the “Xinxuan” brand; Wei Ya’s team has been involved in the field of private equity investment; Li Jiaqi is also a shareholder of more than ten companies. Obviously, these top anchors are all leaving a way for themselves. Although live streaming is faltering, “live streaming” is still a trend. Recently, many bankrupt entrepreneurs have begun to come back through live streaming. For example, Tan Chang’an, the founder of “Tan Yutou Hot Pot”, which once swept the country, calmly talked about his entrepreneurial experience and failure process in the live broadcast. The first video released on Douyin was uploaded in less than 10 hours. Thousands of likes and thousands of comments. Although Tan Changan said that he did not want to be an online celebrity, everything seems to be developing in the direction of an online celebrity: Recently, a “Tan Ziyu” hot pot restaurant appeared in Chengdu. The store is full of photos of Tan Changan and celebrities, and the entrance is prominent. There are also signs that were picked from the last Tanyutou hot pot chain at the time. The mother-in-law of Big S, Zhang Lan, the founder of “South Beauty”, joined Douyin after bankruptcy in 2019 and opened two accounts, one for sharing ladies’ outfits, the other for gourmet content, and also started offline. The high-end catering brand can be regarded as a successful “turnover”. From this point of view, live broadcast itself has no fixed attributes, it is just a model, it all depends on how people use it or when to use it: it is not used well, fakes are flooded, chaotic, and harmful. However, if the “open” method is correct, the live broadcast will also play the role of “1+1> 2”, which will generate more help

Picture source:”A Journey to Seek Fragrance

The fragrance track developed around the “sense of smell” includes both the beauty category perfume Products that also cover personal care Fragrance care, home fragrance And other categories.

In the past, perfume-based fragrance products were more used in social occasions, and the domestic market penetration rate was low.According to data, the global perfume consumption market reached RMB 390.6 billion in 2019, and China only accounted for 2.5% , But also showing a relatively high growth rate, with an annual growth rate of approximately 15%-20% , Showing great potential.

With the upgrading of consumption, more and more consumers have become fans of fragrance products. They are also more concerned about the products brought by fragrance products than “pleasant”. Joyful experience versus Emotional healing effect .

Source: Visual China

According to Euromonitor’s forecast, Home aromatherapy It will become a new outlet in the field of “olfactory economy”. In the US market, the retail sales of aromatherapy products have almost caught up with the retail sales of perfumes. Market Research Future’s research report shows that North America is the largest market for scented candles, while the Asia-Pacific region has the fastest growth rate.The “2021 Women’s Quality Life Trend Insight Report” released by CBNData also shows that the consumption of online aromatherapy products has continued to rise in the past three years. Woody Is the most popular fragrance, and Fruity Has the highest consumption potential.

Source: “2021 Women’s Quality Life Trend Insight Report” As far as the brand performance of the fragrance track is concerned, in addition to Chanel, Dior And other major international cosmetics fragrance lines, and Zumalong, Ludanshi, Diptyque And other salon fragrance brands, to Bing Xili, Guanxia, ​​Smell Library The domestic fragrance brands represented by the likes have also continued to rise in the past two years. Investment and financing areas, RE perfume room, Scentooze three rabbits, Yufan, Plustwo plus two rabbits And other cutting-edge fragrance brands have also completed ten million yuan angel round or Pre-A round of financing. Focus on the “domestic products” label Interpretation of “Oriental Fragrance” Compared with international brands, domestic fragrance brands on the new consumer track will unanimously focus on “Oriental fragrance”. Oriental scents are actually divided according to the types of fragrance materials, using amber, spice, resin, musk and other fragrances; and the “oriental fragrance” we are discussing is the focus of fragrance brands in recent years. “National Tide Culture”, “Oriental Aesthetics” Personalized interpretation of unfolding. The star product of the smell library “Cool white open” The series focuses on the collective memory of the Chinese people; the Beast Youth focuses on creating an oriental fragrance exclusive to Chinese youth. “little time” The series includes mung bean paste, orange soda and other flavors that can awaken consumers’ childhood memories. Source: Scent Library, Beast Youth In addition to nostalgic retro, based on Traditional Culture and Oriental Aesthetics , There are also many malleable spaces. For example, Guanxia, ​​which focuses on oriental botanical fragrances, conveys a kind of “Oriental New Modern Aesthetics”; while Uttori Wuduoli uses oriental elements such as osmanthus, plum and orchid to interpret the national style of perfume. Source: Guanxia, ​​Wuduoli As a carrier, fragrance can carry unique cultural expression and memory. Domestic fragrance brands have a deeper insight and understanding of Chinese consumers, and only by understanding the connotation and heritage of Chinese culture can they express more accurately and uniquely through fragrance. On the other hand, contemporary young consumers no longer blindly follow the big names in Europe and the United States, but have stronger cultural self-confidence, and the recognition of domestic brands is also deepening, which also provides new opportunities for the rise of domestic fragrance brands. Mining the emotional core Tell stories with “smell” According to MoodMedia’s odor market research, humansAmong the emotions 75% It is caused by smell. The “2020 China Urban Women’s Emotion Report” released by Southern Weekend shows that about 20% of women adjust their emotions by smelling aromas (such as lighting scented candles). For example, the scent of jasmine can soothe anxiety and make people calm. The aroma is pleasant. Fragrance brands are also committed to tapping the emotional value of products to bring consumers a better experience. This kind of Mood and atmosphere creation In addition to the product itself, it also depends on the content of the brand. Scent is abstract, and what many brands do is to build a concrete picture for their products through vision and text. For example, in Guanxia’s four seasons mood aromatherapy, Fukaisen Road restores “the fragrance of white magnolia blooming along the road in the French Concession of Shanghai”, and its product copy also tells a nostalgic story about grandma and granddaughter in the old lane of Shanghai. Picture source:Guanxia For consumers, the fragrance experience also comes with it Storytelling This process may be a “decoding” of brand expression, or it may be a personal memory of oneself. Le Labo, a niche perfume brand from New York, has collected a lot of wonderful UGC on social platforms. The real experience and thoughts of these users have become the most convincing content of brand marketing. Figuresource:LeLabo Its founder Frabrice once mentioned in an interview: “Le Labo’s purpose is to make life better. It has nothing to do with perfume, it’s just as a medium . Making perfume is our way of telling stories, and we know how to impress people with perfume. ” Penetrate multiple scenarios Extend to more functional value French fashion brand Maison Margiela’s classic perfume series REPLICA, named perfumes after beach walks, playground nights, lazy Sunday mornings, jazz bars and other scenes, fascinating. Picture source:Maison Margiela Fragrance brands create scenes not only to express emotions, attitudes or to arouse consumers’ resonance, but also to invisibly expand consumers’ Product usage scenarios Imagination. Data shows that commuting and parties are the main consumption scenes of perfume. With the development of home fragrance and fragrance care, fragrance products gradually penetrate into more diversified daily life scenes, such as Watching TV shows at home, before going to bed at night and at office , Or as an ornament Home Part of the show, show the owner’s individual aesthetics, or become a part of the “emotional value” with its unique fragrance, high appearance and its accompanying “emotional value”. Give gifts s Choice. Picture source:Little Red Book In addition, around the function of “smell”, some fragrance products are gradually becoming more Functional scene extend. In 2018, the British health care product startup The Nue Co launched the world’s first functional fragrance with anti-anxiety effects. In 2019, the American fragrance brand Heretic Parfum released a relaxing and soothing functional fragrance Dirty Grass. For domestic fragrance brands, based on the daily life scenes of current consumers, provide them with a set of different fragrance products. “Smell” solution Or one of the directions for the future. Generally speaking, although the emerging domestic fragrance brands can tell brand stories and establish more in-depth communication around the needs of Chinese consumers, they are R&D and production In the process, faced with the immature domestic supply chain and the high barriers to entry for factories, the new brand still has many difficulties to overcome. Hermes exclusive perfumer Jean-Claude Elena once wrote in his book: “Once the smell merges with the mind, I become the perfumer.” Compared with other consumer categories, fragrance is undoubtedly special. , It combines rational materials and craftsmanship, as well as perceptual memories and imaginations. At the brand level, it is more about the communication of aesthetics, interest and lifestyle. In the fragrance market full of potential, we also look forward to more new consumer brands with a keen sense of smell to find their own new growth paths in this blue ocean track. moreMore about lifestyle The new consumer brand insights of the track,Stay tuned for July 6 [2021 China New Consumer Brand Growth Summit]! In addition, the summit site will also publish and interpret “2021 China’s New Consumer Brand Growth Power White Paper” , Announced the industry’s attention “2021 China’s New Consumer Brand Growth50 List” , Will also cooperate with consumer brands in various fields, Internet platforms, investment and MCN institutions, etc., to hold Food and beverage, beauty and personal care, lifestyle Three sub-forums, as well as a closed-door seminar on the theme of “organizational power growth”, jointly “see the longevity” of China’s new consumer brands! Event tickets are now on sale in limited quantities Click “Read the original text” to buy tickets! Consultation and cooperation and learn more About CBN Commercial Data Center CBN Data Center (CBNData)Affiliated to Shanghai Culture, Broadcasting, Film and Television Group (SMG), it was jointly initiated by China Business News and Alibaba in 2015 to provide a big data service provider with digital growth solutions for brand companies. Relying on the superior resources of SMG, CBN and Alibaba, CBNData takes the global consumer database as its core competitive advantage, gives full play to the potential of omni-media, is driven by AI technology, and is extended by multiple scenarios to fully export data applications and content to brand enterprises. Digital growth services such as operations, integrated marketing, and sales conversion. Business scenarios have covered traditional retail and e-commerce, Internet consumption, content socialization, medical education, financial management and other fields. WeChat revision, quickly set CBNData as a star Like today’s content, remember to point look in Oh

In the last two photos of Jisoo, she specially put photos of her nails, which is different from the usual styles where the whole nail is painted in color. Jisoo painted white clouds, flowers, fruits and other patterns on the blank nails, which is refreshing The painting style and no background color make the entire nail design more natural and lovely, which fits Jisoo’s temperament and character very well!

After a while, South Korean manicurist Park Eunkyung also reposted a photo of Jisoo nail art on his personal Instagram. I believe this nail art came from her hand. If you want to add color to your nails in summer but don’t want to be too mature, you might as well refer to this Jisoo!

In this issue, we have counted 10 cold home knowledge items, which are small but very practical. Knowing them will make you feel like they have come to understand.

We often see Japanese homes that are very tidy and even feel healed.

If you observe carefully, you will find that they put the items with non-uniform colors and shapes in storage boxes and storage tanks with uniform shapes and colors (usually white and other basic colors).

In fact, the logic behind it is that the human brain likes to classify things and find common laws, messy things that cannot be classified, make the brain disgusted, on the contrary, let the brain like it. That’s why, storage boxes/baskets with uniform shapes or colors. It can give people a feeling of being healed and comfortable.

Operation example:

① Storage of whole grains

The whole grains are packed messily in different plastic bags, which makes people feel irritable and uncomfortable. Similarly, we can also refer to the above method and store them in the same sealed cans.

The sealed can of high-transparent material makes the color clear after filling different grains, which is very refreshing and beautiful, and also very healing.

It instantly gives the kitchen a sense of order, and the sealed lids are thickened and thickened sealing rings. The sealing effect is also super good, ensuring the freshness of the grain ingredients. ②Separate bottling for toiletries The bathroom toiletries are red, red, green and green. Although they are neatly arranged, they are still visually messy. Similarly, use the same colored bottles to store shampoo, shower gel and the like. Put a label on the bottle to deepen the impression of the brain, make it easier to distinguish when using it, and look much neater than bottles of different colors and shapes. Static electricity, perhaps the impression in most of the minds, is the little star in the winter night sweater, and the sudden shock of being “electrically shocked”. Don’t forget, static electricity has another feature: adsorption (rubbing stationery, sucking hair from girls’ shoes). This point, used in the home scene, becomes a “good thing”, because with it, you can absorb dust, and without it, you can stop the dust from coming. Operation example: ①Electrostatic paper dust mop The electrostatic dust mop uses the principle of electrostatic adsorption to adsorb dust and hair on the ground. Every time you clean the floor, use an electrostatic dust-removing dry towel to absorb the dust on the floor, and then use a floor wipe to clean the floor. The floor is much cleaner than an ordinary mop. And after cleaning, there is no hair or water stains on the ground. Those who have high requirements for cleaning must really enter. ②Turn on the TV to clean the room In addition to cleaning tools, before cleaning the room, you can turn on the TV, and the flying dust will be quickly absorbed by the TV screen during cleaning. After cleaning, wipe off the dust on the screen. It is simple and easy, and it will not appear after cleaning. There is dust. ③Softener to wipe furniture Using the reverse principle of static electricity can also help people do housework better. For example, when wiping furniture, add softener to the water soaked in the rag, so that the generation of static electricity can be reduced, and the adsorption of dust on the surface of the furniture can be reduced. The phenomenon of thermal expansion and contraction is very common in real life. For example, when building roads, there will be gaps at intervals. This will prevent the ground from cracking due to thermal expansion and contraction. It also has unexpected effects when used in the home furnishing field. Operation example: ①Small bumps on the surface of the table If the desktop at home is bumped, you can put a hot wet wipe on it, and then put a cup of hot water on it. After a period of time, the indented bumps will be recovered due to the heat. In order to keep the faucet bright at home, one thing must be done is to reduce the adhesion of scale. Use microfiber fish scale cloth to wipe the surface of the faucet frequently. The super absorbent + polishing features can greatly reduce the condensation of scale, so that the faucet can be used for a long time as new. Similarly, using this principle to clean other parts of the home is equally effective, such as mirrors, stoves, washbasin glazes, glass, porcelain, etc., will become brighter and brighter than using detergents, and it will not hurt at the same time. The surface of the item. Keep a few fish scale cloths daily at home, cleaning agents and housework can be greatly reduced, and the stainless steel in the house can always shine! The vertical storage is simple: it is to stack up, let the flat things, stand up storage, in order to achieve the purpose of saving space. Many storage in the home furnishing field are based on this principle. Operation example: ①Microwave oven rack The microwave oven rack is a double-layer stacking storage method, so that common small appliances that could only be placed on the countertop are now stacked and stored, reducing the space on the countertop by half. And it doesn’t affect the use of small household appliances at all. The shelf is made of wrought iron, and the load-bearing effect is also very good. The upper storage, in addition to the electric rice cooker, can also put the pots, kettles, and seasonings commonly used at home. ②The above-mentioned grain storage tank Earlier we mentioned the storage tank for whole grains, which can be used to achieve the effect of healing and neatness. In fact, there are also vertical storage tanks. Especially for this kind of narrow cabinet at home, it can be placed vertically to increase the storage capacity. Wall-mounted toilets are expensive and take up space, so why do many people still choose wall-mounted methods? The reason lies in the problem of sanitary corners. The gap between the base and the wall of the ordinary toilet is difficult to clean. Over time, it becomes a dead corner of hygiene, which makes the toilet smelly and difficult to deal with. At the same time, the joints between the toilet and the floor are often moldy and condensed stains, which is also very difficult to clean. When wall hanging, these two problems are solved, and it is easy to clean the floor of the bathroom. Operation example: ①Wall-mounted bathroom cabinet The same problem as wall-mounted toilets is also common in bathroom cabinets. The bottom of the traditional bathroom cabinet is also a place where dirt and dirt are hidden. The mop can’t be inserted, and you can only watch as it eats ashes. The wall-mounted bathroom cabinet raises the bottom of the cabinet to make it easy to clean. At the same time, the hinged door is designed as a drawer type for easy storage and retrieval. Friends who often visit the mall will find that the lights in the mall are very different from those at home, and even the lights in different stores will be different. In fact, designers install lights of different color temperatures according to the characteristics of different stores to increase people’s visual experience and promote people’s desire to buy. This is also the reason why sometimes we buy things, look good in the mall, and look so ordinary when we get them at home. The light color temperature generally starts to become yellowish below 3000K, and becomes blueish above 4000K. For home decoration, the following two light color temperatures can be referred to: ① Choose 2500K for European, retro and gorgeous styles ②Select 3000-4000k for simple, Nordic, and modern styles One of the difficulties in cleaning the kitchen is that the dirt formed on the lid of the pot all the year round cannot be removed with various cleaning agents and stainless steel brushes. You can also use a cold knowledge, that is, reverse the lid of the pot, add water to the pot to boil, and use the ultra-high temperature steam to easily remove the stubborn oil stains, saving trouble and effort. For closet storage, it is best not to leave a partition. This is not only based on storage experience, but more importantly, people’s living habits. As the house stays longer, more clothes accumulate. Multiple partitions lead to insufficient space in the clothes hanging area. Stacking clothes takes a lot of time. Over time, the wardrobe will become very messy. Therefore, in the wardrobe layout, except for the necessary supporting partitions, do not leave any extra partitions. Just leave enough hanging area + drawer storage box for layout. This is also the most flexible and convenient wardrobe storage method recommended by countless home storage experts. Sufficient clothes hanging area is not only convenient for hanging some inconvenient clothes such as skirts and coats, but also for hanging clothes directly in the closet when in a hurry, which saves time and trouble. The rest of the clothes are sorted through the drawer storage box. Whether it is the bottom of the closet or the bottom of the hanging area, it can be used flexibly. It can also be flexibly adjusted according to the changes in the layout of the hanging area. This is also a coup to keep the closet long and tidy. Many people will find a small horn on the shoulder of the clothes when drying clothes. It is not caused by the material of the clothes, but the hangers used are not suitable. A truly reasonable hanger design. The shoulder is the same as a person’s shoulder. It has a certain curvature, and is widened and non-slip. Hanging clothes will not only not lift the bag, but also not easy to fall off. With this widened and seamless hanger, whether it is a winter coat, a down jacket or a summer skirt, it can be stored, and the holding effect is very good. The hanger itself is thick and flexible, with good load-bearing, Japanese style, and very beautiful texture

Think that there is a human soul where the knot is

So when giving gifts, in order to express the giver’s wishes

Will tie beautiful paper ropes and decorative knots

This kind of paper rope is most commonly used in packaging

Called mizuhiki (mizuhiki)

It is a traditional knotting craft in Japan

Shui Yin-the traditional Japanese knotting technique originated from Chinese knots, and was passed back to Japan by envoys sent to the Sui Dynasty during the Muromachi period. The reason why Shui Yin is called “Shui Yin” is because the original production material used ramie rope. To make ramie rope, the ramie needs to be peeled and soaked. This process is called “water lead”, so “water lead” can also be another name for hemp rope. However, in the Heian period, the material used to make Mizutaki became Japanese paper. On the one hand, washi paper has more texture and taste; on the other hand, washi paper is more suitable for styling. It has enough toughness to shape freely, and it is easy to dye. The rich colors can make the made water more beautiful. Initially, water yin was mainly used in ceremonial occasions such as greeting the spring, celebrating the birthday, celebrating the birthday, sacrificing ceremonies, weddings and funerals, as a decorative ritual rope for gift packaging. With the advancement of technology, the shape of Shui Yin is no longer single, and the color is more abundant, which is widely used in life. Nowadays, Shui Yin can not only be used in the production of accessories and matched with kimonos, but also can be used as flower decorations, interior decoration, and a token of friendship for men and women…

DIY water trigger decoration

DIY water lead earrings

DIY water draw decoration

Hand-made experience丨warm-up team building丨parent-child activities丨gift customization — END — “Youjia hand-made 16-year hand-made brand, focusing on building a hand-made chain, dedicated to being an esthetician of life, loving handwork, loving life!” // The content of this article comes from the public account “Handmade by Youjia”. Reprinting without permission is prohibited! //

All of the above are created by Ni Mei’s atmosphere

Three Questions for Ni Xueqimen:

1. Why Ni Ni Particularly attractive to female fans ? The only one for the internal entertainment husband?

2. What does Ni-style atmosphere depend on? Balanced and colorful but never tire of it ? (Smile? Crescent eyes? Or…)

   3. Ordinary girl How to learn the essence of Ni Ni’s style and atmosphere, Switch freely, confident or abide by the rules?

   Don’t step on, let’s take a look at the old picture of Ni Ni who relieves anxiety: (Analyze objectively, justify the matter~)

   Hairstyle and clothes don’t match, smiles are too restrictive, this is the insurance girl? Learn X to think about the front desk? Or is it a big programmer?

Rose red Chinese clothes with leggings, white and beautiful without using long legs (Guan Xiaotong next door laughed…) The god picture of beautiful passers-by and capped internal entertainment, once you change your posture, the atmosphere “drops points”… Of course, Sister Ni is still that 10-point beauty, but with the help of[Atmosphere Soft Power]to create 12 points, her out-of-circle is the only one in domestic entertainment. And every time she appeared, she gave a completely different aura: goddess, blanket king, husband, meow… Hermaphrodite, internal entertainment wrench So, with these new questions and comparison myths… From the three aspects of[the most cost-effective and easy-to-handle for ordinary people]hair style, smile management, and atmosphere… Once again, hardcore reveals Ni Ni, who can be attacked and charming, and has great atmosphere. And how to quickly get, refine and enhance the atmosphere and evolve the appearance! Nixue Atmosphere Management｜The simplest four-step hairstyle Ni Ni’s high-quality business is to create momentum through details, which makes people feel that she is very simple to be beautiful with her meticulous care. In the earliest days, Ni Ni’s hairstyle system Belongs to the honesty , Natural hair color is fine, but Excessive pile-up makes the hair suppress the delicate facial features. Coupled with the unconfident standing posture that was still immature and tweaked at the time, it was slightly top-heavy and had the special effects of walking with a big head. (I want to say who did it! Good soil! But I dare not say) Until now, Ni Ni’s look is still scared Heavy makeup is not gorgeous, and makeup is more watery. But meow total【 Hairstyle = change head ideas] American businessmen are tall and unpretentious! Very cheap and easy to learn! Key words: hairstyle confident. Reconcile with the face shape + increase the sense of “I don’t care” + ensure the macro shaping of the entire head. How do we do it? How can we learn from ideas? Take out the mirror first, and then look at this list! Change your hairstyle and take care of it in different sections; collect this picture, lazy buff! Liuhai area|Modify the contour lines of the forehead and temporal area. Top of the head area|The “support” part of the hairstyle, adjust the height of the head ratio. Lateral hair area|is the ear area. Mainly to polish and modify the face, is the simplest point of Ni Xue’s hairstyle. Back hair area | positive look: to create the fullness or lightness of the whole head, and it can also modify the shoulders and neck. OK, let’s look in the mirror and read the data together. Let’s analyze Ni Ni’s “head changing” rank based on the operation of the public. As mentioned in the previous article, the recognition of Ni Ni’s face mainly comes from the light face, square face and the dispersion of the facial features. In the later period, “Ni Xuezhuang” also focuses on long eyebrows and long eyes. Of course, her advantage is in place: the shoulder and neck line is full of beauty, so that the shape of the back hair area can be long or short, and can simultaneously control the etherealness of short hair and the three-dimensionality of long hair. Therefore, the idea of ​​Ni Xue’s hairstyle is[ Smart cover + self-confidence dare to show]. That is, her two ideas with the highest appearance rate. The details are Emphasizes the whitening of half of the face, weakens the cheekbones, and combines beauty and classicism to make the side look more mysterious . According to the secret observation of , you will find a very interesting thing: No matter how small the face is, I always hope it is smaller… Hair, the temptation of this blessing atmosphere has really been reduced to a face-shielding artifact. Everyone has decided on an unwritten face value reduction and brain supplement: Straight hair hanging down, ears not exposed = cover the jaw, polish double cheeks, bangs = face-lifting artifact… Comparing carefully, does the picture on the right show more juice-like coolness? But aesthetics often starts from the whole and interacts with each other! I blindly covered my cheeks or square bones with thick hair, but suddenly realized that I had a big head special effect… It also makes the top of the head lower jaw out of proportion to the head and shoulders. As for the small face artifact-bangs, isn’t Ni Ni’s long face and light face not enough? Really not, such as P Ni Ni online: Simply pressing the forehead with bangs to polish the contours, on the contrary, makes the corners of the lower jaw harder, and the face is also contrasted with a slight depression. It’s not cute enough to tie up your hair, but more than delicate. Hard photos are acceptable, but everyday life is really like a pot lid… in conclusion, No matter what the face shape, slightly curled, fluffy, lazy, one-sided face S-curved = yyds. No curling irons (because I can’t get up in the morning)… Then the easiest way is: Keep the lightness on the sides of the ears. Now take out the mirror and try it-hang one-sided hair behind your ears. Secondly, this section of focuses more on the cost-effectiveness of beauty!So let’s talk Why doesn’t Ni Ni dye her hair very much? It is undeniable that changing to a brighter hair color = changing style. But there is still a difference between being stunning in an instant and being beautiful. Natural hair color: mostly black, dark brown, brown coffee Ni Ni’s face is more white, and her facial features are not bright. If you blindly go out of the circle to choose shallow hair, The whole head will be too light, although at first glance, she feels amazing, but it reduces her indifferent features. This kind of psychological feeling is what we are most familiar with every day Visual drop experience

wow! Under this hair color must be a great beauty…

But if you look closely, whenever there is a gap, you will feel that this hair color is “beautiful and unworthy.”

We have to remember that any ideas and fine-tuning to beautify can not be promoted~ And for many ordinary girls, changing the lighter hair color is like a sinkhole——

Tony’s luck for the color change depends on Tony;

Light hair color + plain face without makeup = Today I look tired and lackluster;

No re-dyeing in the later period = Hello, Snow Top Coffee.

Snow top coffee show The learning rules of Ni Xue atmosphere & hairstyle Tips: Expose one-sided ears to reduce the sense of thickness + don’t get too light hair color, choose to integrate features of the five senses. Reconcile your hairstyle with your mentality, and don’t let your hair become an insecure face-blocking tool. Nixue Atmosphere Management | Favorable Aura and Confidence Mutual Promotion OK, when it comes to Ni Ni’s related words, who can’t think of it-the sense of atmosphere? This term that is sought after by thousands of people can also be called: A person’s likable beauty that volatilizes from the inside out. It sounds profound, but in fact, as long as With confidence and decent style, anyone can be Ni’s “atmospheric beauty”. So, what is the secret recipe for Ni Ni’s kind of American business operation that has a variety of customs and kills men and women but is not dismissed as artificial? 1. Smile infection and emotional linkage: As we all know, Ni Ni’s statute lines are very heavy when maintaining a static expression, so she is very selective about the source of light. But when everyone thinks this is a bug or anxiety, Ni Ni directly chose a different approach-smiling confidently. Probably everyone has a natural smile mark when they laugh (hahahahahaha?)… Of course, in addition to smiling confidently, how to convey infectious power with laughter is the advanced trick to win the popularity of passers-by! Observe carefully, Ni Ni’s flattering eyes or sharp heroic looks will not delay every smile. Extremely splendid, sincere, and full of atmosphere. But… In the early days, Ni Ni had a cautious smile on her face (smiling but not smiling). Fortunately, she found a weapon of confidence and the right to release, let Crescent eye + heart-shaped mouth It has become Ni Ni’s signboard, and it has become a very contagious beauty. Even if it is crying, it always makes people want to cry with the fairy. Hey! There are tissues! Because different people bring different smiles and atmospheres, and they are not all pleasing. Being beautiful and having a beautiful atmosphere really does not mean releasing beauty. Do not explain, look at the picture to experience: Looking at Liu Shishi’s smile again, I always feel that she is not sincere, but more feelings are: Hello, Dad of Party A!What you requested Today I’m polite and dignified, I’m finished smiling, and make a quick payment… Ni Ni’s smile is more like an interaction from the heart, very emotionally contagious, passers-by will not consciously raise the corners of their mouths when they look at the animated pictures. And Liu Haocun’s smile is another kind of awkward smile performance. The eyebrows and the corners of the mouth are not linked at all, like fake beauties in a wax museum (No derogation, only photo analysis) Compared with Ni Ni, the aura, charm and atmosphere have completely become the restraints of the little sister’s faction. Ni Xue’s learning rules for smile atmosphere management : Stretch naturally, even if you are unhappy, you must “look stretched”~ 2. Comfortable photo management Smart facial expression management is the focus of Ni Xue’s determination of his style. Humph! Her expression management is not for stability, but for victory. Every exhibition is never hidden, and it also corresponds to an earthy but sensible sentence—— Anyone hates people who pretend to be X. Many female stars practice semi-permanent eyebrow matching, just to show Average beauty pleases . But after watching it for a long time, it will produce a little disappointment: “She is so beautiful, I’m sorry that I am tired of watching.” and Ni Ni is a relaxed and free swaying beauty. “She is so beautiful and comfortable! This woman will change her face? I can get this person for a lifetime” feeling jio. Alas, have seen a lot of selfie tutorials, all of them have small faces: “How to make square faces and big faces look thinner” and “Wow! Shooting from this angle, 180 catties become 80 catties! ! 》 However, I don’t know if you have noticed it. For Ni Ni, who is also “non-officially equipped with a V face”… Looking up and looking down is her favorite camera angle. Compared with the 45-degree shot of the little girl, Ni Ni looks up in a brand new style—— I use American business to polish my appearance, but I can also choose to shoot my bugs upside down. Isn’t it just the law pattern? I still have a gesture of laughter. Isn’t it a square face? I still took pictures with my head up, showing my recognizable jaw. This kind of inner beauty and attractiveness is the central idea of ​​Ni Xue—beauty and self-knowledge, and release beauty into a highly favorable ambition. 3. The stretch of beauty and self-knowledge Ni Ni is a good example of “turning out chaos” for herself. She had also over-controlled her beauty before. Look at this cautious stance: the upper body is tightened, the neck is leaning forward, and there is a sense of good faith. And now the head of Meow always stretches his face and neck in a self-consistent manner, and his flexibility controls his expression. Just one sentence: You don’t care about beauties! So, Ni Ni’s style and style blending is very high: Repeatedly stretch the American businessmen between pleasing to pleasing, charming but not demonizing. For releasing her own advantages, Ni Nilu is not embarrassed and directly shows the S curve. Tube tops and deep Vs can be worn, but some female stars don’t learn the posture of covering their chests with their own burdens. Quickly like and comment! Don’t you talk about this animated picture? ? Ni Xue’s learning rules for posture management : Don’t hunch and shrink your shoulders, your arms will fall naturally, please be confident when taking pictures! Of course, it is difficult for a beauty to go to the top, but once it reaches the limit, it will be easily swallowed by the opposite-the appearance is visually fatigued, and the atmosphere is tasteless. But Ni Ni never allowed her charming style to be overly repeated. In a society where aesthetics are increasingly being dominated by women, Ni Ni combines the “sharpness of attack, the softness of beauty and the dullness of amateurs” to the fullest. Simply killing the Quartet is great, but knowing how to be grounded, on the contrary shows the teasing of “Ni Xue”. Gucci, high-definition winner, cover slam? Ni Ni can even be an Effortless chic girl. The private server is a Plog of Minglang girl’s travel shot. The smile is hearty, free and indulgent, with a dynamic sense of liveliness, and is tangible. Comparing to the red carpet killer, Ni Xuemei is just to appreciate his beauty Contrast has become a simple and excellent X library ~ You say I am Gucci on earth? I want to tell you, I am[Ni Ni]! The way Ni Ni chose to reinforce her business card was simple and rude—wearing good-looking clothes and taking confident photos. Even if someone complains about her lack of work, who has not secretly admired or praised her Ni Xue style? Looking at the changes in Ni Ni’s American business, she is very clear about her starting point, beauty and characteristics, and she has chosen the right way to join the world—— Beauty and self-knowledge, both advantages and disadvantages become my essence. Some people will ask: Is Ni Ni tired? Isn’t it creating facial anxiety? In fact, has also analyzed many beauties and read the comments of cubs “She’s a face! I’m not worthy!”, “If I grow up like this, I will walk sideways!”, “I’m so anxious, I’m just an ordinary person, maybe I won’t reach this height in my life…” In fact, want to say: The value and change brought by beauty are dynamic. When you control style, style is not an untouchable variable, it is just your shadow. Face up to the existing bugs, don’t go to extremes in appearance, first of all beauty and self-knowledge, and second beauty and quantification. The world kisses you with looks anxious? You slap! I wrote 4000+ words and a bunch of original pictures, so tired!

I still remember the 2019Tou Shuang drama”Deadly Woman”? In the same house, the story of three different women with blood-washed men for different reasons.

It’s not just the plot, but the vintage outfits of different eras make Ou Ou love it.

the 60’sBeth’s various printed umbrella skirts, waist, large skirt, small floral, polka dots and other elements are sweet and elegant.

MacaronIt is also Beth’s love. Various colors appear in turn, and the details are also carefully matched. Whether it is an exquisite handbag or a hair accessory of the same color, she looks like an exquisite doll.

And Simeone is typical80s styleDuring this period, women want to obtain the same social status as men, so they will be more tough and capable in dressing style. The style of this period is luxurious, bright, and fit, entering the post-Baroque era.And the most popular and representative clothing isCamp style shoulder pad set. This design that emphasizes the silhouette of the shoulders is actually to blur the gender attributes, make women look more powerful, show the ambition of a strong career woman, and also representThe rise of women. And shoulder pads are not enough. Women in the 1980s were also extraordinarily exaggerated in makeup, color matching and accessories. Like Simone appeared at every turnRose powder, royal blueThis kind of fluorescent color, earrings and necklaces are also big size, eye shadow and lipstick are exaggerated to the point that few mortals can control it The soul wear film vintage amateur made before, including a set of 1980s style which is a reference to Simone’s style. And Taylor, the elite lawyer from 2018, is based onMotorcycle leather jacketMainly, low-key colors and handsome animal patterns, the overall shape is always too cool, showing Taylor’s skill and professionalism. After reviewing the first season, now it’s time to talk about the second season. The story that is still on the top, as soon as it starts broadcasting, it will screen all the friends of Oou, with a Douban score of 8.7. With strength, it has broken everyone’s worries about “Can a fatal woman without Liu Yuling be fatal?” The second season is a brand new story, and the setting is also in the same time and space——Los Angeles in 1949. So the dress collocation style in the play also reflects40s-50s vintage style, Ou Ou will not be spoiled today, just let’s talk about the clothes inside. The 1950s coincided with the end of World War II, and the American Marshall Plan saved the entire European economy, and the entire society returned to its pre-war luxury, even more unscrupulous. Men all return from the battlefield, women startReturn to familyStartedFor housewife, skirts are the main clothes, and inconvenience is the second, and exquisiteness is the most important. This period is deeply affected byDIOR new lookThe influence of the waist, I love the waist A-line skirt, the overall appearance of the X shape, highlighting the slender waist and wide skirt, like”The Great Mrs. Maisel”There are also many sets in it. The outfits of the ladies and ladies in “Fatal Woman 2″ also reflect the style of the 50s vintage. As the stylist emphasized in the interview”It’s all about the nipped waist.(Tightened waist is the key)”. The dress of each character emphasizes the unique sophistication and elegance of women in this era. The pink set is also very iconic. The three-quarter sleeves are lined with silk gloves. Naturally, it is unnecessary to say that the waist and the hem of the large skirt are exquisite and elegant. Hats in the same color as the clothes, wavy rolls of vintage celebrities, pearl necklaces, etc., are reflected everywhereCelebrity temperament. In addition to the new look trend,Art Deco(Art Deco style)The after-rhyme still exists, especially like to use vines, flowers and other elements. It shows a lot of things in the outfitFlower decoration, lace, floralWait, look at the garden club gathering in the picture below, almost every woman has these elements. Of course, it is not only the ladies and ladies who wear such costumes. Alma, a low-key and non-existent housewife in the early stage, is also upper body.Floral elements. Such elements increase womenGentle and tender charm, Very much in line with the demands of women in this era. In addition to the elements, the choice of colors can also be seen Art DecoShadow. useStrong primary colors and metallic colors, Like red, bright yellow, orange, gold, silver, copper, etc. Especially Rita, the manager of the Garden Club, as the focal point of the crowd, she likes to chooseRed line. Full of gorgeous style, with black gloves, red wide-brimmed hat and red high heels, full of aura! The red dress at the beginning of the first episode is also amazing! ReferenceHollywood golden ageThe style, tube top, waist, slits, show the good figure vividly. Coupled with plush shawls, exquisite handbags, and gorgeous necklaces, it makes a grand debut like a movie star. I really like the jewellery during this period, and the accessories are all usedGolden metals, pearls, gemsWait, it’s very shiny and eye-catching. And it’s well worn, Earrings, necklaces, bracelets,broochand many moreI want to have everything I can wear on my body. Even if one is not enough, I have to overlap it. Now,Stacked pearl necklacesThe trend of fashion is not coming back, sure enough, fashion is a circle! This reminds me”Gentlemen Love Beauty”Marilyn Monroe in here is also added with various big earrings and gorgeous pearl necklaces, and sings “Diamonds are a woman’s best friend”. Let alone, the styling of this set is similar to Rita’s appearance. It is estimated that the stylist is the Marilyn Monroe model of reference! Also popular since the 1940sbroochIt also appears in almost every outfit of Rita. Gorgeous red and black printed skirt, matched withShiny gold and diamonds, And the diamond necklace and the diamond ring on the hand complement each other, and she deserves to be a lady! Elegant purple solid color dresses are chicGrape-shaped pearl brooch, Also very consistent with Art Decostyle of. Okay, let’s share so much today. Ou Ou is going to watch the fourth episode. Sisters who are watching dramas and who like vintage style are welcome to come to the comment section and have a chat with Ou~ If you like today’s content, don’t forget to place it boldly”look in”Yeah!