Of course, if something urgent happens, Xiao Lei’s first choice is to take a taxi.

There are a lot of taxi-hailing apps, but Didi is definitely the big brother in online taxi-hailing.

Many friends should be the same as Xiaolei, and the most commonly used is Didi Taxi.

After arriving at the destination, you can pay the fare directly on the App, eliminating the need to scan the QR code for the driver to transfer money, and the operation is quite convenient.

When the car reaches the end, there is usually no other problem, and most people will voluntarily pay the fare.

However, Xiao Lei occasionally gets in a hurry or gets confused, so he will forget this, and he has to wait until the next time he asks for a car to make up.

Sometimes it takes too long, Didi will send text messages or call to remind Xiao Lei, I am embarrassed.

Originally, it didn’t cost much to take a taxi, and it was enough to forget to make up for it, but some people chose to “escape the order.”

Looking at the data recently released by Didi, there are really a lot of people who are “escaping orders”! Two days ago, Sun Shu, CEO of Didi Car-hailing, sent an open letter on Weibo to the effect of introducing the carpooling business to the drivers. The open letter also revealed some other information: In 2020, Didi paid more than 500 million yuan in compensation for loss of income to drivers. Among them, the compensation fee for empty driving is 237 million yuan. 279 million yuan in advance of the fare due to passengers not paying the fare . In other words, in 2020, passengers “escaped” nearly 280 million fares, which is indeed not a small sum. The driver’s picking up and carrying passengers back and forth is equivalent to being “white prostitutes.” The money is not earned, and it is even more uncomfortable in my heart. Therefore, starting from 2016, when encountering this kind of “white prostitution” situation, Didi will first advance the fare to the driver. The advance payment process is like this.

In 2020, among the orders that passengers did not pay in time, more than 98.5% of the orders will be paid by Didi on the same day. For the remaining less than 1.5% of orders, Didi will further conduct manual verification to check whether there is any violation of the platform’s transaction order rules, such as the installation of cheating devices by drivers and malicious collusion between drivers and passengers. Approximately 0.01% of orders in 2020 have been verified as illegal orders, and Didi will not advance payment.

In 2020, among the orders that passengers did not pay in time, more than 98.5% of the orders will be paid by Didi on the same day. For the remaining less than 1.5% of orders, Didi will further conduct manual verification to check whether there is any violation of the platform’s transaction order rules, such as the installation of cheating devices by drivers and malicious collusion between drivers and passengers. Approximately 0.01% of orders in 2020 have been verified as illegal orders, and Didi will not advance payment. Many friends should not be very clear, what is the “white prostitution” method of sitting in Didi? The first is to give no money directly. This is usually a large order that is a long drive away. The fare ranges from a few hundred yuan to thousands of yuan. This part of the people who “escape orders” follow the “one-off deal” route. After escaping this order, they saved hundreds of thousands of yuan. As for whether they could take a taxi in the future, they didn’t care. The second type is technical “escape orders.” They use mobile phone virtual numbers or small taxi taxis. You don’t need to pay after you take a taxi, “lost it when you use it up,” and change your phone number next time you take a taxi. It won’t affect your original mobile phone number. So this kind of “escaping orders” is also the most popular way. However, now there are only a few virtual number platforms going back and forth. Sometimes there will be a virtual number after logging in to the taxi app, and the last “escape” order that has not paid the fare pops up… This is very embarrassing. Isn’t it spicy? If passengers fail to pay the fare in time, what will Didi do? First salute and then pawn, generally divided into three steps. First SMS notification , Didi will send text messages to inform passengers that the fare has not been paid. After all, not everyone wants to “escape orders.” Sometimes we are just in a hurry or forget. Followed by Driver call If the passenger does not pay the fare within 24 hours, the driver can call the passenger to return the fare. You can also use the Didi platform Dunning function Ask the passengers for the fare. The last step is Call the police Now, all the good things are said, but if it doesn’t work, you can only use some tough methods. If the amount of “escaping orders” exceeds 3,000 yuan, Didi will send a special person to deal with it, including but not limited to letter sending and door-to-door processing. If it is really impossible to negotiate, then a lawsuit is required, and the circumstances are serious and even criminal responsibility must be pursued. The processing flow is there, but not every order can be paid on time. The driver’s master has to support his family, but he can’t wait for each long wrangling. Therefore, Didi formulated The platform advances the fare Rules, and also apply to some situations Prepay before taxi Way. If we haven’t used Didi Taxi for a long time, or the journey is relatively long, or the account is at risk, the App may let us prepay the fare before using it. This operation was originally intended to be good, and it can indeed reduce “escape orders” to a certain extent, but it still received complaints from many passengers. On the one hand, the prepaid fare will be higher than the actual fare. Although Didi said that in the final settlement, it will “refund more and make up less,” but it still gives people the illusion of “I gave more.” On the other hand, this prepaid fare is not available to everyone. Some people think it’s unfair, so why should I pay the fare first, and others don’t need it? It’s not enough to be “escaped” by passengers, and merchants on second-hand trading platforms also have to come to pick up a handful of wool. These unscrupulous merchants first borrowed or misappropriated the accounts of Didi users, and then used false grounds to complain to the drivers. Through the complaint, the coupons for Didi compensation are obtained, and then the merchant will sell the coupons. These reasons are detrimental enough. “The driver is late,” “Pinyou brings more people,” “Pinyou is late,” and so on, all of which point to the “driver’s problem.” Every time a merchant gets a coupon, a driver may not be able to pick up the order because of a complaint. Now, in response to the aforementioned “driver complaint” incident, Didi issued a statement in February this year. Didi said it will cooperate with the public security organs to protect the rights and interests of drivers and passengers. At the same time, it will jointly remove the merchants involved in the second-hand trading platform. On May 19, Didi reported to the police after discovering a system vulnerability. On May 28, the man involved in the case, Zhu, was arrested by the police. Because of suspicion of fraud, Zhu is now under criminal detention. Good guy, in just a few months, Zhu complained to more than 2,000 driver masters who sold coupons in the second-hand market and made a profit of nearly 8,000 yuan without conscience. At present, Didi said that the related system vulnerabilities have been fixed, and the driver’s hanging heart can finally be let go. In fact, when the above problems arise, Didi has to carry a big pot as a platform. After all, problems such as system loopholes and poor supervision are beyond the control of the driver master and us ordinary people. Didi should improve relevant systems as soon as possible and formulate a stricter review mechanism. Don’t just send a coupon to calm down the situation as soon as the passenger complains or does not review it. The driver masters should also be hardened not to persuade them. If they encounter malicious evasion and complaints, they should communicate with the platform and report to the police for help if necessary. As ordinary people, we can consciously resist these unknown coupons and money-saving strategies in addition to not “escaping orders.” Being honest and doing things honestly is what society should be like

China Fund News Taylor

The currency circle has ushered in a historic day.

Not only was the network cable unplugged, but the electricity was cut off directly for you!

Sichuan clears back cryptocurrency mining

The mines were powered off collectively and all mines were closed

It is reported that due to policy reasons, China and even Sichuan, the world’s most important gathering place for Bitcoin mining machines, will usher in a large area of ​​mining machines. According to calculations, the shutdown load is about 8 million. Following Inner Mongolia and Xinjiang, Sichuan, which is dominated by clean energy and hydropower, failed to become the last bastion of Bitcoin mining in China.

A document “Notice of the Sichuan Provincial Development and Reform Commission and the Sichuan Provincial Energy Bureau on the Cleanup and Shutdown of Virtual Currency “Mining” Projects” shows that for virtual currency “mining”, relevant power companies in Sichuan need to start on June 20 The screening, clean-up and shutdown work has been completed a few days ago.

The document shows that the people’s governments of various cities (prefectures), the State Grid Sichuan Electric Power Company, the Provincial Energy Investment Group, the central power generation enterprises in Sichuan, and the provincial state-owned power generation enterprises should follow the spirit of the 73rd executive meeting of the provincial government to implement the State Council’s financial The 51st meeting of the Stability and Development Committee on the requirements of “combating Bitcoin mining”, hereby notify the relevant matters as follows: 1. Complete the screening and shutdown of key objects. The Provincial Electric Power Company has reported 26 suspected “mining” projects, and the screening, cleaning and shutdown will be completed before June 20; 2. Carry out self-examination and self-correction by power generation companies, and immediately stop supplying power to virtual currency mining projects; 3. Do a thorough investigation and investigation. The municipal (prefecture) governments will immediately carry out a dragnet investigation, and the suspected projects will be shut down immediately and completed before June 25; 4. Earnestly fulfill the main responsibility, and must complete the cleanup and shutdown tasks with quality and quantity. Due to the abundant hydropower resources, a large amount of hydropower is abandoned in Sichuan during the wet season. In this regard, the Sichuan Provincial Government Office issued the “Sichuan Province Hydropower Consumption Industry Demonstration Zone Construction Implementation Plan” in August 2019, confirming Pilot projects for hydropower consumption industry demonstration zones will be carried out in 6 cities and prefectures, including Ganzi, Panzhihua, Ya’an, Leshan, Liangshan, and Aba. In 2020, Sichuan has successively approved two batches of hydropower consumption demonstration enterprises, and the list has covered many mining enterprises in the name of big data technology. On the evening of the 19th, a small video began to circulate in the circle of friends. The content was that the miners were cutting off the power of the Bitcoin mining machine, and the rows of beating green lights went out one by one. Many people at the scene said: Bye, See you. A miner A said, “An era is over, bye bye! Although the breeze is hard to blow me, how can the moon not shine. The ice can’t stop the water, and the dead wood will be in spring again.” Miner B also issued an article saying, “At this time last year, it was just in the domestic unblocking period. The first conference in the circle was the Sichuan-Chengdu Water-rich Mining Conference. Today’s time has passed. The mining boom at that time was integrated into the bright galaxy tonight. Later, industry practitioners You should also remember the glory here.” Practitioner C said, “Sichuan’s 8 million loads will be collectively shut down at 0:00 tonight. In the history of the blockchain, the most tragic and most spectacular scene of miners is about to happen. How far-reaching the impact is here will be known in the future. ” Practitioner D: “Today, we can officially announce the end of an era.” Of course, the happiest thing is that graphics cards can finally be reduced in price. Bitcoin’s entire network’s computing power plummeted overnight According to reports, Sichuan is the largest gathering of Bitcoin miners in China and even in the world, with approximately 8 million loads being used for cryptocurrency mining. According to data from btc.com, the current average computing power of the entire Bitcoin network is 126.83 EH/s, which is nearly 36% lower than the historical high of 197.61 EH/s (May 13). At the same time, Bitcoin mining pools with Chinese backgrounds such as Huobi Pool, Binance, AntPool and Poolin have fallen sharply in their computing power. The decline in computing power in the past 24 hours has been 36.64%, 25.58%, 22.17%, and 8.05%, respectively. Many places have already shot On May 21, the Financial Stability and Development Committee of the State Council (hereinafter referred to as the Financial Committee) held its 51st meeting to study and deploy key tasks in the financial sector in the next phase. The meeting was presided over by Liu He, member of the Political Bureau of the CPC Central Committee, Vice Premier of the State Council, and Director of the Financial Committee. Relevant responsible comrades from member units of the Financial Committee attended the meeting. Two points of this meeting were impressive: The first is to crack down on Bitcoin mining and trading activities, and resolutely prevent individual risks from being transmitted to the social field. The second is to maintain the smooth operation of the stock, debt, and foreign exchange markets, severely crack down on illegal securities activities, and severely punish financial illegal and criminal activities. In late May, Inner Mongolia, Sichuan and other places successively held seminars on virtual currency mining to strengthen the crackdown on related behaviors. On May 25, the Inner Mongolia Autonomous Region Development and Reform Commission issued the “Eight Measures on Resolutely Cracking Down on and Punishing Virtual Currency “Mining” (Draft for Comment). On June 9, the Qinghai Provincial Department of Industry and Information Technology issued the “Notice on the Comprehensive Shutdown of Virtual Currency “Mining” Projects”, requesting clean-up and rectification. It is strictly forbidden to initiate and approve various virtual currency “mining” projects in various regions, and to completely shut down all existing virtual currency “mining” projects. At the same time, resolutely investigate and rectify the project entities that set up projects in the name of big data, supercomputer centers, etc. but are engaged in virtual currency “mining”. On June 12, people from the Yunnan Provincial Energy Administration Office confirmed that according to the notice, various power-using departments will be organized to carry out joint inspections in a timely manner. At the end of June this year, Bitcoin mining companies will be cleaned up and rectified, and Bitcoin mining companies relying on power generation will be seriously investigated and punished. Enterprises, unauthorized private connection of electricity, evasion of national transmission and distribution fees, funds, and additional profit-making illegal activities, once discovered, immediately suspend power supply; severely investigate and punish power generation companies who use the generated electricity to privately transfer bitcoin without permission The illegal behavior of mining companies to obtain illegitimate benefits by supplying power; seriously investigate and deal with hidden dangers in the power use of Bitcoin mining companies, and immediately order them to shut down and make corrections once they are discovered

With many mobile phone manufacturers increasing the running memory of their phones to 12G or even 16G, the problem of killing the background has once again become a hot spot. Is it really necessary to kill the background of a mobile phone with such a large memory? In fact, it’s not just users who have a headache for this, but also software developers and Android developer Google.

Recently, Google officially launched an investigation into the background killing of third-party customized systems. It is hoped that software developers can provide relevant information to them. After collecting the information, they will find the person in charge of the relevant system and discuss how to make users’ The experience is better guaranteed.

Why did Google shoot?

For Google, the problem of killing the background is actually not the Android system, but a series of background management mechanisms developed by major custom system manufacturers according to their own needs.

At least as far as the Android system itself is concerned, they are not strict in controlling the backend of the system. According to the design of the native version of Android released by Google, only after the system has recovered all the cache and found that it is still insufficient to provide enough memory to maintain the smooth operation of the system and new apps, will it start to force some apps to close according to the opening sequence. The memory they occupy is recycled.

In the near future, it may be that the complaints of developers have finally accumulated to a certain extent, and Google has also decided to stand up and give some responses. In addition, The back-end management mechanism of some customized system vendors may also violate some Google terms.

According to public documents, as early as 2018, developers on the AOSP (Android Open Source Project) had already submitted documents about custom system vendors abusing Android core permissions and imposing strict background control mechanisms, and received a lot of documents. Developer support. At the same time, some developers who are committed to developing accessibility apps that provide assistance to special people are also very bitter in the document, saying that they have developed an accessibility service app, which has been blocked on many systems for background operation permissions, allowing users to use it. The special people of this app cannot get the services they deserve. For some visually impaired users, they need to use some accessibility software to help them control the phone without others.through Normally, similar accessibility software runs silently in the background, and when their accessibility software is killed in the background, it will be difficult for these users to open the software again. From this point of view, the harsh back-office killing mechanism does affect a group of users. For ordinary users, they may just lose the pages they browsed before. For these special people, it may become a part of their lives. big trouble. Now that Google intends to control and kill the back-end problems, what does Google intend to do? At least, Google has not publicly stated what restrictions or requirements it intends to make on the issue of killing the background, but has initiated a series of investigation procedures, such as asking affected developers to provide the following details: The name of the affected application The name of the OEM and device model they observed the problem Android operating system version Steps to reproduce the problem, as well as expected and observed results Affected API Can they reproduce the same problem on Pixel devices (or other devices running the same Android version). Google’s efforts to control and kill the background problem may be a good thing for some users, but from the point of view of all users, it may not be harmless. Is it right to kill the backstage? I think everyone should know the answer to this question. The reason why the system kills the background is very simple. It is to ensure the fluency of the system and the software currently in use. In the past few years, the problem of the system background was a headache for domestic Android phone users. However, the headache at the time was not that the backstage was killed, but the backstage was inexhaustible. At that time, Android mobile phone manufacturers did not control the background as strict as they are today. Although they also gave restrictions to a certain extent, they were useless in the eyes of domestic App developers. What is even more annoying is that many apps at the time not only had to stay in the background, but also associated wake-ups after being woken up, starting a series of apps that the user did not click on and letting them stay in the background. It is precisely because of these problems that Android users at that time almost regarded flashing as a necessary skill, because only after obtaining the ROOT permission of the system can they install the background control App, and kill all the software that has been resident and self-starting, and return to the system. One smooth. However, it is precisely because of the unscrupulous background staying and self-starting of domestic apps that domestic custom system manufacturers can only always strengthen the background management mechanism. Similarly, other overseas mobile phone manufacturers that have market layouts in the country are the same, and they have even arrived. To the extent that it is better to kill by mistake than to let it go. Except for a part of the key software on record, such as WeChat, QQ, etc., will be retained by the system, and the rest of the software will be killed unless the user adds the software to the whitelist in advance. However, for most users, they are not inclined to actively add software to the whitelist, and many users are not even aware of the existence of the whitelist. As a result, some apps that need to stay in the background to provide services for a long time have to actively guide users to add the App to the whitelist on the setting page. For example, for some apps that are connected to smart wearable devices, in order to be able to feedback user operations and record data at any time, these apps must reside in the background. So if you often hear people complaining that your smartwatch is always not working, then it is probably related to killing the background. In addition, in terms of back-end control, the most stringent ones are probably MIUI and Sony. Among them, the problem of MIUI’s back-office killing has been raging some time ago. At the same time, the official also responded, saying that the back-end mechanism will be adjusted. In fact, the problem of MIUI killing the background is mainly derived from the flares function introduced after the last update. This function is mainly aimed at the problem of frequent self-starting of the software, hoping to make the user’s system smoother. The flares function is mainly aimed at the problem that the App can request user permissions and information without a lower limit. It returns blank information and permissions in a targeted manner. The original intention is not to prevent the software from launching. However, there are many softwares in China that use the method of setting the service as a sticky service on the self-starting and resident background. And service is the area that the flares will focus on, so many softwares are blocked by the flares to stay in the background. After the user shrinks them, they are quickly killed by the system. The other part of the App uses the parent-child process. This part of the software is not within the limit of the flares function, so it can stay in the background for a period of time. This is why the background killing problem of MIUI 12 only appears on some software. . However, follow-up Google and MIUI responded to the developer’s troubles, saying that they will modify the relevant mechanisms to ensure the normal use of the software. In any case, the original intention of the system to kill the background is to allow users to use the phone normally, but if this mechanism is too strict, it will in turn affect the normal use of the user, which is indeed a dilemma. If you want to make the back-end management mechanism more reasonable, you need not only the efforts of custom system vendors and Google, but also the responsibility of software developers. After all, if it is not for software developers to keep self-starting and forcibly staying for benefits The background will not make the system manufacturer’s background control mechanism more stringent. At last At least for now, a strict background mechanism is still necessary, especially on some mobile phones with small running memory. If the software is allowed to reside and associate itself, I am afraid it will really not work properly. However, on mobile phones with 12G or higher running memory, you may consider relaxing the background management to make the user’s multi-App experience better. On the other hand, it still depends on whether Google can make a major change to Android’s background management. If it can imitate Apple to design a similar mechanism, then the background problem can be better solved. Because Apple’s iOS system does not actually have a background, the reason why the App on the iPhone can return to the state just before it was closed after re-waking up is actually because the iOS system retains a snapshot of the information when it is closed, and the App returns When you arrive at the front desk, you can restore it to its previous state based on the snapshot. This mechanism is called a “tombstone”, which is quite vivid. However, if you want to implement the tombstone mechanism on Android, the difficulty may be quite large. Finally, Xiao Lei would like to ask: What do you think about the issue of killing the backstage?

On the evening of June 17, a screenshot of the report type of “Elementary and Middle School Students Online Lessons” included in the “Internet Crime Reporting Website” went viral on social media, although it was later clarified that the report type was as early as August 2020 It has appeared, but the spread of the news is enough to show the nerves of the entire education and training industry at this moment.

Prior to this, foreign media reported that China will introduce more severe than expected measures against the US$120 billion after-school training industry, including a trial ban on holiday training and restrictions on advertising. The new regulations may reduce the annual revenue of tuition companies by 70%-80%. On June 15, the Ministry of Education also established an off-campus education and training supervision department to supervise related activities.

Under high pressure, online education stocks have been declining, and many leading institutions have been reported to be layoffs on a large scale. Some investors even said that it is true that the management collectively closed the K12 education track.

It is worth mentioning that at this moment, iQiyi, who has been losing money for many years, chose to enter the game. Recently, some media reported that iQiyi launched an app called “iQiyi Education” in the Apple App Store. However, Radar Finance did not find the app when searching on June 18th. It is reported that iQiyi began to get involved in the education field in 2012, and in January this year it also incubated ubiquitous education.

CY, a veteran of more than ten years in the education industry who has worked in a leading education institution and also has entrepreneurial experience, told Leda Finance that the capital market is usually the most sensitive. The recent sharp drop in online education stocks proves the news. There is a certain possibility of implementation. But the decline will not be endless. “It may be beneficial in the past half a month to a month. It is speculated that the direction is quality education, and it depends on who moves fast.”

Is iQiyi going to become Taobao in education?

Public information shows that iQiyi has been in the education field for a long time, but progress is relatively slow.

In 2012, iQiyi and Beijing No. 4 Online School jointly created the “2012 College Entrance Examination Channel” to cut into the educational track.

In August 2016, iQiyi Ai Classroom mobile terminal and PC terminal were fully launched; at the end of the year, the company held the first “Smart·Creation·Future” annual education ceremony at Tsinghua University. According to reports at that time, the iQiyi Education Channel The broadcast traffic has reached 35 million, and the content covers various fields such as early childhood education, primary and secondary education, foreign language training, and vocational education.

At the meeting, iQiyi Education also reached long-term strategic cooperation with well-known brands such as New Oriental Online and Xingshuai Education. Since then, this educational festival has become an annual routine of iQiyi.

In 2017, online education ushered in the trend. According to IT Orange data, as of October 16, the number of open financings in the field of online education exceeded 150, and the cumulative amount of financing exceeded 8 billion yuan. So at the second iQiyi Education Ceremony at the end of the year, Geng Danhao, senior vice president of iQiyi, said bluntly that there are a large number of Internet users who are willing to pay and they are willing to pay to acquire knowledge. In 2018, iQiyi launched the paid knowledge product “iQiyi Knowledge”. Lu Yujie, editor-in-chief of the iQiyi Education Center, said that the main change in the education business in 2018 is that it has a dedicated technology and product team. On January 27, 2021, iQiyi announced the integration of iQiyi Knowledge, iQiyi Education, TV Fruit, and Meng Zhuangyuan to form “Ubiquitous Education”. The founder of Meng Zhuangyuan Zhou Liuqing will serve as the CEO of Ubiquitous Education. Independently operated outside iQiyi. Gong Yu, founder and CEO of iQiyi, said that ubiquitous education itself does not produce content, but rather distributes and operates educational content. The ubiquitous model can be understood as the logic of “Taobao”. In Gong Yu’s view, ubiquitous education is an innovative application of commercial forms in the education field. At present, the major online and offline educational institutions in China are basically iQiyi advertisers, and the company has hundreds of millions of user groups. Based on this, Ubiquitous can achieve effective control of customer acquisition costs. In this regard, some online education practitioners pointed out, “Even if the platform can connect to many famous educational institutions, consumers recognize the product in education. If he recognizes the teaching of an institution on the platform, then he will go Directly find this institution to take classes, at this time it has nothing to do with the platform. From this perspective, it is difficult to have a high-strength connection between users and the platform.” After nearly five months, it is reported that the iQiyi Education App has been launched on the Apple App Store, which has set up a classmate system, a star cluster of stars, and divided the courses into three modes: live classroom, video classroom and self-study room. , Mainly for preschool children and elementary school students. However, on June 18, a Radar Finance search found that iQiyi Education could no longer be found in the Apple App Store, only iQiyi knowledge could be found. In addition, the official account of iQiyi Education has been launched on Weibo, Douyin and other platforms. According to this, Radar Finance called iQiyi’s customer service, and the other party said that he did not know the relevant matters. “If a new App is launched, in general, in response to questions raised by users, the customer service will also receive relevant notifications, but I have not received any notifications about the iQiyi Education App.” Dilemma in commercialization Why, as a long-term video company, iQiyi wants to explore the educational track? In the eyes of industry insiders, this may be an attempt by the company to realize commercialization. Radar Finance noted that since 2016, iQiyi’s revenue growth rate has continued to show a downward trend. From 2016 to 2020, the company’s revenue growth rate was 107.21%, 60.25%, 39.19%, 14.19% and 2.86%, respectively. Although iQiyi’s 2021 first quarter report shows that the company achieved 7.968 billion yuan in revenue during the reporting period, an increase of 4% year-on-year, but according to the company’s second quarter 2021 performance guidelines, it is expected that revenue in the second quarter of 2021 will be 7.65 billion yuan. , A year-on-year decrease of 3%. While revenue is gradually encountering bottlenecks, iQiyi has lost 38.245 billion yuan since 2015. In order to monetize, iQiyi has thought of many ways, the most direct one is to increase the price by members. In 2016, iQiyi’s ARPU (average revenue per user) was 125 yuan, and it increased to 135 yuan in 2019, with an annual compound growth rate of less than 3%. In the same period, Netflix on the other side of the ocean was 7.9%. In November 2020, iQiyi announced that the gold VIP membership fee will be increased for the first time in nine years. The monthly subscription price will be increased from 15 yuan to 19 yuan, and the monthly card price will be increased from 19.8 yuan to 25 yuan. The feedback of this move is obvious. In 2020, iQiyi’s ARPU is 162 yuan, an increase of 20% year-on-year, but the cost is a decline in the number of members. At the end of 2020, the total number of iQiyi subscription members was 101.7 million, 5 million fewer than at the end of 2019, and more than 17 million fewer than at the beginning of 2020. Although the number of members rose to 105.3 million in the first quarter of 2021 from the previous quarter, this figure is still less than the 107 million at the end of 2019. Industry insiders believe that the increase in the number of iQiyi subscription members in the first quarter of 2021 is due to the hot broadcast of the hit “Zuo Son”. If there is no corresponding hot sale in the future, the number of members will hardly continue to rise. Even Gong Yu himself admitted in a letter to shareholders that, with the reduction of copyright content obtained from traditional channels, “the current quantity and quality of self-made content cannot meet the needs.” In addition to membership fees, iQiyi has also tested other tracks. Searching for the name of iQiyi in the app store, you can find many apps that are similar to the above-mentioned “iqiyi education”, such as iqiyi bata, iqiyi novels, iqiyi ticketing, iqiyi VR , IQiyi Security Shield, iQiyi Sports, etc., as well as some apps such as a lot of videos, instant creation, Qixiu, Youbing, etc., even if iQiyi’s name is not listed, they are also affiliated to the company. Gong Yu once said that iQiyi will establish an ecosystem that will link literature, comics, light novels, online games, shopping malls and other sectors through IP to form a situation where one fish eats more. But as far as the current situation is concerned, in Gong Yu’s ecological matrix, except for the long video deity of iqiyi, it is difficult to have bright projects that rank among the heads, even if it is to complete the task of reaching the waist, it will be more difficult. Qimai data shows that affected by the start of the European Cup, iQiyi Sports ranks 8th in the sports App list of the iOS system. This is also the best product of iQiyi in their respective categories except for video playback software; in addition, IQiyi Novels rank 59 in the book list; iQiyi Instant is ranked 62 in the entertainment list; iQiyi Knowledge is ranked 344 in the education list; iQiyi Creative is ranked 825 in the photography and video app list… … Obviously, if iQiyi Education is successfully launched, it will also become a member of the aforementioned matrix. However, in the eyes of netizens, Gong Yu’s move in the education industry is a bit slow. Online education hits the bottom If the rectification and naming of the online education industry at the beginning of the year were just shackles, then a series of news that came out in recent days is close to the death penalty for the education and training industry. There are more and more signs that the “three noes” policy, which was spread online in late May, is developing in the direction of becoming true. On May 24, there was news that Beijing’s Haidian Education Commission was about to introduce a “double reduction” policy, accompanied by the “three nos”: classes are not allowed during holidays, training institutions (subjects & educational quality) are not allowed to be listed, Do not allow advertising. At that time, the Haidian District Board of Education also issued an article to refute the rumors, saying that the news that “educational institutions are not allowed to start classes in summer” was not true. The Haidian District Education Commission’s rumors are very rigorous, but from the perspective of market capital trends and offline specific conditions, the above-mentioned rumors are not unfounded. In 2020, the total financing of China’s online education sector exceeded 53.93 billion yuan, exceeding the total financing of the industry in the previous ten years. Well-known investment institutions such as Tencent, Sequoia Capital, IDG, Hillhouse, Alibaba, and Softbank were all attracted to the market. But now online education has been reduced to “abandoned son” in the capital circle. Some investors who have been paying attention to the education track for a long time said that no one in their investment group discusses education projects, and some investors in the education track are also thinking about turning to the track. Previously, Bloomberg had reported that Job Gang may IPO in the second half of 2021 as soon as possible, but after the introduction of supervision, Job Gang’s response to the listing was that there was no clear plan and no timetable. In the U.S. stock market, online education concept stocks continued to plummet, which also reflected the shaken capital’s confidence in the industry. According to data from Eastern Fortune Choice, on June 17, the single-day declines of No. 1 High School Education, Good Future, New Oriental, and Gaotu reached 15.81%, 13.98%, 8.84%, and 8.39% respectively; the 10 companies with the largest year-to-date declines, Online education occupies 7 seats, and New Oriental has fallen by 95.89%. On the other hand, the online education advertisements that were previously overwhelming and offline have also been difficult to find. On April 23, May 10, and June 1, the top penalties imposed by the regulatory agencies on a number of education and training institutions were also for their false propaganda, price violations and other violations. It is worth mentioning that nearly a month after the news of the “three noes” came out, there were corresponding signs of “no classes during holidays”, which was considered the most unlikely event in the industry at that time. On June 16, according to a Reuters report, four sources told Reuters that China will introduce more severe than expected measures against the US$120 billion after-school training industry, including a trial ban on holiday training and restrictions on advertising. The new rules will be announced as early as next week and will take effect next month. The new regulations may reduce the annual revenue of tuition companies by 70%-80%. The ban on holiday and weekend tutoring will be implemented in 9 provinces and cities including Beijing, Shanghai and Jiangsu for a period of 12 months, after which it will be promoted nationwide. Reuters wrote in the report: A person close to the drafting of the new regulations by the regulator said that the new regulations will be stricter than expected and the industry should prepare for the worst. Similarly, the news of an internal discussion in New Oriental was also released, saying that classes will not be available on weekends, winter and summer vacations from 2022; subjects and non-subjects under the age of 6 will not be available; all shooting questions and search tools are all available. Online sales are further restricted; the company itself predicts that it will lose 50%+ of its revenue due to the New Deal. On the afternoon of June 18, the rumor was refuted by New Oriental. “There can be no waves without wind. New Oriental’s refutation of the rumors will not be evaluated, but the Reuters news may implement some actions, but the intensity is not easy to judge.” CY said, “The current measures are all aimed at the head, and you can see behind the stage. The intensity and effect of the crackdown are sufficient, and if it is sufficient, the scale may be relatively reduced. Moreover, before the policy is issued, it will be protected from the wind, and it depends on the market’s response.” With the continuous efforts of supervision, news of layoffs from New Oriental Online, VIPKID, Chalk Education, Gaotu, Job Gang, Ape Guidance, Good Future and other institutions have also been heard one after another. Some insiders estimate that only one summer vacation will be a job in the online education industry. The layoffs may exceed 100,000. Under the “doomsday” of the industry, news of cessation of recruitment and contract breaches spread frequently. Many freshmen who had already received offers became the most direct “victims”. They “graduated and become unemployed.” In addition, the employees of educational institutions are still in meetings in the morning, and they are notified that they have been laid off in the afternoon, and there is neither compensation nor internal transfer arrangements. An employee of an educational institution revealed to Radar Finance and Economics that no matter whether it is a primary school, a junior high school or a high school, whether it is a large class or a one-to-one basis, there are “undocumented” teachers in the institution. Under strict supervision, the company has recently started to “persuade people to leave” one after another. It is difficult for teachers without a teacher qualification certificate to continue to gain a foothold in the K12 field. Under the turmoil, is the education and training industry coming to an end? For the future of the education and training industry, CY still maintains a certain optimism. “I don’t think it will be a 70%-80% reduction in revenue. The main reason is that the capital has come in too much in the past period of time. The whole market is unhealthy and abnormal, and the cost of acquiring customers is extremely high. Now under the strong pressure of supervision, it is beneficial to the market. Standardize development and reduce customer acquisition costs.” CY said that although there are currently many restrictions on advertising and online sales of educational institutions, educational institutions do not use these methods to acquire customers from the beginning. “Isn’t Yuanzhidao a local push team of 1,000 people? The homework helper has been in the school for many years, including Yi Education and Qingbei Online School. “A school commissioner has a resource pool of 3,000 zero-turnovers every month, and only needs to pay this person’s salary. If according to the previous investment costs, so many users may need 300,000. In this way, the cost of acquiring customers will be reduced. ” CY also pointed out that the current changes are good for small and medium-sized institutions. “As long as the well-known institutions on the head may be hit, some small and medium-sized institutions with strong regionality will not be hit, and these institutions can’t invest money in large institutions, but now they are back to the same starting line. , The entire market has returned to the state it was five or six years ago.” “The country is not one size fits all, but it is a big blow to the K12 education and training track. Relatively speaking, it even encourages quality education, including art, sports, and programming. Education may be issued by the government after the census results are issued. One of the combinations is housing prices and medical care. Moreover, China’s concept stocks are unlikely to fall forever. We think it will be beneficial to release in the past half a month to 1 month. It may be a cooperation between several companies, or who has an acquisition. However, the benefits are mainly aimed at the first two or three companies to act, to see who runs faster.” Note: This article is the original article of Leidacj (ID: leidacj). Unauthorized reproduction is prohibited

Text | Tech Planet Chen Tong

Text | Tech Planet Chen Tong

At 10:30 in the evening, the Alibaba Xixi Park on the eve of the 618 event was still brightly lit. As soon as Shao Dong got off work, his cell phone rang. Seeing the landline number on the screen, he remembered that the headhunter had made an appointment with him at noon to introduce him to the job opportunities of Douyin e-commerce.

As early as the end of 2020, Shao Dong’s colleagues have successively joined BYTE’s new team in Hangzhou. In the operation team, he is the same as the P6 person. After the past, the general package salary increase was basically 30%-50%, which made him a little ticklish. He thought that if he was poached, maybe he could talk about a 60% increase.

However, the “big and small weeks” that ByteDance generally implements overtime make people hesitate. Among the former colleagues who have already moved to the TikTok e-commerce company, some are very happy, but some “recruitment is the peak, and there has been no growth since then.”

In the recruitment call, the headhunter introduced to Shao Dong like this: Traditional e-commerce is approaching the ceiling, and short video e-commerce still has development dividends. Moreover, the increase of e-commerce is in a wider overseas area, and the internationalization of Byte is booming, with offices all over the world, and the long-term opportunity of Byte’s e-commerce is overseas…

It’s not just bytes that come to dig people, but also Kuaishou, Pinduoduo, Didi, Meituan, and even Shopee, which has entered from Southeast Asia.

“Up to P9, down to P6″, overnight, Ali’s e-commerce business seemed to have become Amazon China in 2018, becoming a key target for companies to enter e-commerce. A battle for the defense of Alibaba’s e-commerce talents has kicked off. The most popular employer ever According to many headhunters recalling to Tech Planet, in 2016 and 2017, the entire Alibaba Group has introduced a large number of headhunting suppliers. At that time, the domestic headhunting industry had just entered a period of vigorous development, accompanied by the birth of a large number of start-up headhunting companies. These headhunting companies are looking for the most dynamic industry and the largest KA client in this industry with the greatest appetite. “Ali’s cooperation terms are more friendly to headhunters in terms of recommendation mechanism and ownership rights than byte terms,” a recruiter who has served Ali’s e-commerce and ByteDance told Tech Planet, “Ali’s business Supervisors and recruiting HR are also the ones I have seen most willing to share business logic in BAT, which can help headhunters better understand their positions.” According to the “2017 China E-commerce Development Report” issued by the Department of E-commerce and Information Technology of the Ministry of Commerce, the total number of employees in China’s e-commerce industry reached 42.5 million that year; and according to the statistics of the research group of the School of Labor and Human Resources of Renmin University of China, the Alibaba Retail Ecosystem 36.81 million jobs were created, which is equivalent to contributing nearly 87% of the total number of industries. According to Tech Planet’s understanding, Ali’s recruitment in the e-commerce sector can be divided into four battlefields according to the two dimensions of “domestic and international” and “B2B and B2C”. Each battlefield has 3 to 5 SGs (that is, Ali’s Recruitment of HR) check. Since it is necessary to connect internally with business officers, interviewers, and HRGs, as well as externally with applicants and headhunters, an SG must be equipped with 1 to 3 outsourced SAs (recruitment assistants) to complete the recruitment work. “At that time, the supplier pool of a business department was less than ten or as many as dozens. But for an SG, the true core supplier would not exceed 5 or even only 1 or 2 in the same period. “This model is similar to gold panning. After running water, see what can be deposited at the bottom of the supplier’s pool. Every year, Ali’s B2B and B2C business groups will hold headhunting supplier conferences in Hangzhou’s Binjiang and Xixi Parks to conduct supplier ratings and awards. In this digging contest, “some win by quantity, some win by attracting high-level key talents, and some are making contributions to difficult jobs such as technology, products, and international talents.” The wide-spreading net in recruitment has also made a large-scale public advertisement for the employer’s brand and image. Beginning in 2016, Alibaba has been named “Most Popular Chinese Internet Enterprise” by Universum for three consecutive years. It also ranks first in the list of China’s most attractive employers released by LinkedIn in 2019. External headhunting, internal push, and day and night farming of the internal “Taoku” team, coupled with the increase in newly acquired ecological companies (such as Ele.me), created an explosive personnel growth in Ali from 2017 to 2019, according to iiMedia data Central data show that in 2017, the number of Alibaba employees was 50,100; after just two years, the total number of Alibaba employees in 2019 has doubled to 102,000. Image source: iiMedia Consulting According to the “Talent Migration 2019” report released by Maimai, the flow trends of the three BAT companies in 2018 are: Tencent and Baidu’s talents are concentrated in Alibaba and Bytedance. At the end of 2018, the domestic talent supply has reached the point where it cannot meet the recruitment needs of Alibaba’s e-commerce. Some product and technical positions have begun to target the return of talents from large overseas factories. In 2019, Tang Xing (Hua Ming Pingchou) of the new retail technology business group-Tao Technology brought a number of his P9 to the San Francisco Bay Area to share technology on the theme of “Ali New Retail”. Tang Xing served as the director of the Shanghai R&D center at Google. He was the CTO of iQiyi before joining the Alibaba Tao department. The Alibaba e-commerce team hopes that his experience and background in Chinese and foreign companies can fill in the cultural differences in the process of “talent internationalization” . Participants in this event are mainly Bay Area Chinese engineers invited from multiple channels. “Many of you here see that the combination of domestic business and technology is very cutting-edge,” a Google engineer who was invited at the time told Tech Planet, “There was a recruitment team on site, and some mid-level and above engineers got offers at the time. , The salary given is even close to the level of the Bay Area.” Shanghai and Hangzhou, the containment of new and old rivals In Shanghai, 170 kilometers away from Hangzhou, the headquarters of Ali, a “dark horse” Pinduoduo became a spoiler on the e-commerce track. Pinduoduo’s financial report shows that as of the end of 2020, its number of active buyers reached 788 million, a year-on-year increase of 35%. During the same period, the number of active buyers of Alibaba was 779 million and that of JD was 472 million. “Our department is now hiring, and we will never look at people from Pinduoduo,” the SG of an e-commerce business team in Ali told Tech Planet. Behind this sentence is the sensitive red line of competition. “I have encountered many people who have not stayed in Pinduoduo for long and come to Alibaba e-commerce for interviews. Maybe they want to use this experience to talk about salary increases for themselves. The overall impression is not good.” Although it is a strong competitive relationship, there are still some people from the Ali e-commerce team who have gone to Pinduoduo. An employee of Pinduoduo told Tech Planet that his business team has a group of old Ali people, “The resume that makes us most interested in recruiting is also an employee from Ali e-commerce. The point of leveraging is, one is, the former In the past two years, there are few e-commerce companies to choose from in Jiangsu, Zhejiang and Shanghai. Second, in the remuneration package of Pinduoduo, there is a lot of cash and liquid assets, which is a selling point for Ali people who hold stocks.” If it is said that in Shanghai, Alibaba e-commerce is facing the digging of companies such as Pinduoduo, Meituan, Dewu, Shopee, etc., but also because of the pain point of “changing jobs in the city”, leaving many people in the headquarters of Alibaba in Hangzhou . Then, by 2021, the natural protection of geographical location has also been broken: Kuaishou and Byte, which have aggressively entered e-commerce, have successively moved their office and workplace into Hangzhou, the headquarters of Ali. As early as January 2019, BYTE announced that it would “formally join hands with the Future Science and Technology City” in Hangzhou, and at the same time released its technical business recruitment needs in Hangzhou on its official website. On June 12 this year, the “Plot No. 77 of Yuhang Group” at the core of the Future Science and Technology City was officially listed. Industry insiders told Tech Planet that the lot is likely to be sold to Bytedance in the first ten days of next month, as the byte in Hangzhou. R & D Center. The commercial building area of ​​the plot is 119,840 square meters, which is about twice the size of ByteDance Shenzhen Building. In March 2021, Kuaishou also announced the leasing of the entire office building in Hangzhou EFC Australia Center. The EFC Financial City officially issued a statement that “Hangzhou’s “standing Silicon Valley” is surging.” According to the Kuaishou insider, the Kuaishou e-commerce team newly moved into the EFC building will quickly expand from a few hundred to thousands. E-commerce business is speeding up. Where do e-commerce talents come from? The answer is self-evident. Some Alibaba employees found that the company’s drop-off point for the employee bus between Hangzhou and Shanghai had been posted by recruiters from Douyin and Kuaishou. It was just torn off today, and it will be re-attached again tomorrow with perseverance. “Nowadays, for the big Internet companies in Hangzhou, such as Byte, Kuaishou, and even Didi, as long as the e-commerce team is located in Hangzhou, Alibaba is the number one target digging company.” A Hangzhou headhunter introduced to Tech Planet Dao, their company has hundreds of consultants in Hangzhou, but they did not choose to cooperate with Ali. “Because of the cooperation, we can’t tap Ali’s people. Ali is now our largest talent pool.” When headhunting and digging people, they will use these words to persuade candidates from Ali: Now the e-commerce track is becoming lively again, it is the “first wave of bonus period” with the golden sign of Ali. Everyone is rushing to ask for it. , But in half a year, it may not be as popular as it is now. “It can be felt to be digged. Recently, many people from the company ran out for interviews, so that I was curious when I saw the vacant positions,” an e-commerce line HR said frankly. But at the same time, some HRs from the Central Taiwan Division also said: “I don’t feel anyone is leaving for the time being. Maybe the front-end e-commerce department has been poached a bit more seriously.” According to Tech Planet, people who have left can be roughly divided into three categories: the first category is those who have returned from overseas, the e-commerce site in Ali is not smooth, and the cultural temperament cannot be integrated; the second category is those who have been in Ali for many years Old employees, they are experienced, but they have encountered bottlenecks in their career development and want to go outside to see new opportunities; the third category is the most unwilling to see Ali, which is young people. The departure of young people is what Ali cares most about. Encourage the grassroots, solve the involution, and let the talents go longer “I’m a P5, and the salary increase recently gave me a monthly salary increase of 6000.” Peng Yang is a grassroots employee of an innovation team in e-commerce technology. He graduated with a master’s degree last year and recruited to Ali. This salary increase also confirms other Ali employees’ interpretation of the recent trend: Ali should stabilize and motivate P5-P7 grassroots employees, “6000 is nothing, some P6 colleagues’ monthly salary even directly increased by 10,000, or total The package is increased by 50%.” Employees at the grassroots level are easy to belittle themselves and are the easiest to be poached. Unexpectedly, they themselves are the seedlings of the “young and high potential” that the company wants to protect the most. Some groups that are not in the outlet business often fail to recruit a new person for a month. In Peng Yang’s view, if they leave, the impact will be even greater than the impact of a P9 resignation. “When some P9s did not come here before, we can do it by ourselves, and we can iterate and deliver normally. Some high Ps come over. It harvests the fruit.” The shortage of manpower in basic-level positions has even affected the resignation of other colleagues. According to Peng Yang’s recall, a P7 colleague resigned three times last year: the first time, he had already gone to the new company, and the company sent a close colleague to persuade him to come back; the second time he resigned, the company persuaded him to wait for a while. Time; I didn’t leave until after the Spring Festival this year. In the same bonus pool, employees with P8 and above are more likely to feel that this year’s performance bonus is flat. “The weight of the bonus pool has been put on the total package of P5-P7. A lot of P6 has risen to P7.” An Alibaba e-commerce business line HR told Tech Planet, “There are many ways to meet the expectations of grassroots employees for salary returns and promotion routes, but they will not reduce the standard and difficulty of promotion. We did not have a meeting to discuss specifically. , How to specifically do such a “talent defense war”.” According to Alibaba’s internal HR, the core of the so-called “talent defense war” is not simply to prevent being poached at the moment, but to ensure that the corporate talent echelon is iterated to a healthier “dissipative structure”. Dissipation is a thermodynamic concept, which refers to a non-equilibrium open system that needs to input energy and matter from the outside, such as a flowing river, in order to maintain a new orderly structure. In the Alibaba e-commerce business team, some HRs seem to have positioned two entry points to solve existing problems. One is to solve the involution of the “shoulder”. Like Peng Yang’s team, there are five or six P9s under P10, four of which are technology. Multiple high Ps are crowded under the same business. The result may be competition with each other and excessive redundancy of product functions. Usually, P8, which has been in Ali for many years, combined with the stocks accumulated in the early days, the total annual salary is at least 2 million or more, and P9 can exceed 5 million. Even the current offers from Byte are difficult to catch. “So you see, the case of its practical competition agreement to’chase and kill’ retired old employees is rare here in Ali. Ali has such talent confidence and company mindset, and I hope that they will still be’classmates’ in the future.” Corresponding to the absence of interception when the old Ali leaves, is the increase in the scale of school recruitment. Not only has the frequency increased to every month of the year, the types of positions recruited by the school have also expanded from the only technical positions in the past to business positions such as products and markets. The second is the need to tear off the labels of “PUA Big Factory” and “996 Fubao Company” in the minds of young people. In 2019, when the recruitment boom is booming, young people who get offers from major factories will also give priority to Ali. “Now they may give priority to byte. This is what really worries Ali.” “You have to accept the fact that it is no longer the most popular employer for fresh graduates before you can actively make changes.” The HR who proposed the solution admitted frankly that there were many old Ali interviewers in the past who also acted more arrogantly in the interview. It is also often faced with the pressure of complaints from both sides: the applicant is dissatisfied with the interview and failed, and the interviewer will challenge the quality of the resume. “Now, the focus of the entire foreign recruitment is shifting from high P to P5-P7 groups, and no longer specifically looking at overseas backgrounds. There are indeed people who have long-term development in the returnees who joined Ali in the middle, but many still use Ali as a short-term springboard. People with this mentality will start to feel tormented during the landing period.” Image source: “Talent Flow and Migration 2021” by Pulse Data Research Institute (Statistical caliber: net inflow = inflow talent-outflow talent) From the data point of view, Ali still maintains a “high outflow, higher inflow” talent throughput to ensure that the net inflow of talents is still ranked in the top two in the industry. Cultivating the long-term development of talents may be the core magic weapon for Ali in this battle for e-commerce talents. Peng Yang told Tech Planet that before interviewing Ali, he had also faced the position of BYTE. “At that time, I asked the final director-level interviewer what BYTE’s training plan for me was, and he introduced me to him. He was promoted for a short period of time, but when I asked, “What’s next,” he couldn’t tell why.” In this regard, Ali’s HR also feels the same when communicating with peers. In Ali, HR needs to understand the business and be able to drive the business. “But my HR friends at BYTE told me that their daily work is more monotonously searching for treasury, interviewing, and making phone calls. The mechanized work accounts for a relatively large amount and it is impossible to see the entire closed loop. This is related to the company’s delineated responsibilities. It is not the ability of the individual to change.” Ali has allowed them to see a deeper accumulation in the accumulation of systematization and methodological distraction. Faced with the actions of several other Internet giants coming to Hangzhou, and the aggressive advancement of Byte and Kuaishou on the e-commerce track, Ali remains optimistic. For Ali, now that there are more competitors, there is more urgency to innovate internally. As an Ali’s HR said, “Think about it another way: the more players there are, the more people are willing to consider the city of Hangzhou. Being stared at and digging means that the people we have cultivated are really good.” (Note: At the request of the interviewee, Shao Dong and Peng Yang are pseudonyms in the text.) Source: Tech Planet Original title: Shake fast to encircle Ali’s base camp, not letting go of the most popular e-commerce merchant

Article丨Tidal Business Review

Article丨Tidal Business Review

Not long ago, Xiaomi’s official website suddenly appeared many positions related to autonomous driving. It was an obvious signal that Xiaomi would also build a car. This is already the countless number of players on the car building track.

In the past two years, in addition to some traditional car companies, cross-border car manufacturing has also become popular. Real estate car manufacturing, Internet car manufacturing, express car manufacturing… I have to say that the gold mine of new energy vehicles allows all players to It’s like a rush.

However, no matter what kind of car you want to build or how big a “gold mine” you want to dig, you cannot do without the merchants who “sell shovels” to the gold diggers. In the field of new energy vehicles, Ningde era is the “shovel” businessman that auto companies can’t do without.

Picture/Pexels

On the last day of May this year, CATL’s market value exceeded RMB 100 billion, making it the first listed company with a market capitalization of over RMB 1 trillion on the ChiNext—and this figure is equivalent to the market value of three auto companies such as BYD, Great Wall Motors and SAIC Motor. with.

In the market value map of Chinese companies, this is the only hard-core technology company from manufacturing outside of finance, liquor, and the Internet.

Why is the Ningde era? Will such a wealth creation myth appear next? 01. Make a rich myth The success of the Ningde era is no accident. Currently, the three major businesses of CATL are power battery systems, energy storage systems and lithium battery materials. Among them, the power battery system is the main source of income in the Ningde era. As the most critical component of current new energy vehicles, power batteries are equivalent to the “heart” of the electric vehicle industry. It accounts for one-third of the cost of the entire vehicle. The cost, cruising range, safety and charging efficiency of a new energy vehicle are closely related to battery quality. Therefore, the Ningde era, which is above the tuyere of new energy vehicles, is undoubtedly on the best track, and it is foreseeable that in the short term, this dividend will continue for a long time. In addition, the rise of the CATL era cannot be separated from the boost of the BMW Group. Picture/Pexels In 2012, when BMW Brilliance was preparing for the first high-end pure electric vehicle “Zino 1E”, it finally decided to abandon BYD and chose to cooperate with the Ningde era, which was only one year old. Compared with BYD’s closed operation model of self-production and self-use, CATL adopts a completely different development approach, such as actively opening up supply, and taking into account both lithium iron phosphate and ternary lithium batteries. The open attitude has brought many opportunities for the Ningde era. CATL and BMW Group have jointly developed the “Zinoone 1E” power battery system, which is produced and manufactured by CATL. Since then, CATL has become the only battery supplier of the BMW Group in Greater China. With the help of the cooperation with BMW, CATL quickly opened the power battery market and became the first domestic power battery company to successfully enter the supplier system of international car companies. Currently, as the power battery supplier with the highest market share in the world, CATL has the broadest customer base in the industry. Not only are the core suppliers of world-renowned leading auto companies such as Tesla, Daimler, BMW, Volkswagen, Toyota, Honda, and Hyundai, but also in the domestic market, CATL is also a major supplier of SAIC, FAW, Geely, Yutong, BAIC, Wei Lai, Xiaopeng and other car companies support power battery products. The huge customer network has brought huge profits to the Ningde era. Data show that from 2018 to 2020, CATL’s operating income was 29.61 billion yuan, 45.79 billion yuan, and 50.32 billion yuan, and net profits reached 3.387 billion yuan, 4.560 billion yuan, and 5.583 billion yuan, showing an upward trend year by year. In the first quarter of this year, CATL achieved operating income of 19.17 billion yuan and net profit of 1.952 billion yuan, an increase of more than 100%. In addition, from the stock price point of view, since its listing in 2018, CATL’s stock price has risen all the way, especially in the last year due to the significant increase in market demand for new energy vehicles. Compared with the listing, the stock price has risen by more than 16 times. A veritable white horse stock. Picture/Network From the perspective of market share, the development momentum of the Ningde era is also very rapid. Data shows that in 2019, the installed capacity of power batteries in the Ningde era accounted for 51.8% of the total installed capacity of 32.31GWh, ranking first for three consecutive years; the second-tier enterprise leader Even if BYD has the advantage of internal supply, its market share is only 1/3 of that of the Ningde era. In all respects, the CATL does match a trillion market capitalization, and the birth of such a company is also inseparable from factors such as timeliness (consumption upgrade), geographical advantages (good track), people and (own strength). It is worth noting that the Ningde era is still expanding this advantage. Public information shows that CATL has entered the field of travel in all aspects. In addition to power batteries, its investment areas include new energy vehicles, autonomous driving, charging piles and other industries. Picture/Network It can be seen that the ambition of the Ningde era is far from simple as a battery supplier. 02, the pattern is undecided Although no one can surpass the achievements of the CATL in the short term, it is not without opportunities for other car companies. Right now, the market for new energy vehicles is undergoing rapid changes, and the competition for new energy vehicles has entered the second half. In this upgrade competition, new energy vehicles are no longer just used as a means of transportation, but smart connected devices with different functions such as energy storage. This also means that companies will not only focus on the vertical supply chain of new energy vehicles, but also build an ecosystem with new energy vehicles as the core. The development of infrastructure, 5G networks, on-board operating systems and related applications for the interaction of new energy vehicles with grid energy will accelerate in the next 15 years. The upgrade and development of new energy vehicles will inevitably touch all aspects of the field, but in the entire industry chain, the most promising power battery companies are naturally. After all, no matter how the new energy vehicle changes and develops, as an energy storage device, the power battery is the most important component of an electric vehicle. With the advancement of technology, the requirements for the battery will continue to increase. In the second half of the new energy vehicle, how to solve the problem of the mileage and battery safety of the fuel truck has become the key. Whoever can take the lead in completing the reform will be able to seize the wind in the second half of the new energy vehicle. Of course, such a test must also be faced in the Ningde era. At present, the most widely used ternary lithium battery in new energy vehicles is generally made of positive electrode, separator, negative electrode, and then filled with electrolyte. The energy density of such a battery should be up to about 300Wh/kg, plus or minus. Not more than 20Wh/kg. If you want to increase the energy density to 350Wh/kg, you also need to place hopes on a new generation of lithium-ion batteries or solid-state batteries. Picture/Pexels In addition, the widely used lithium battery is also potentially dangerous. Once an internal or external short circuit occurs, the battery can release a large amount of heat in a very short period of time. The flammable liquid electrolyte will Is ignited, eventually causing the battery to catch fire or explode. The existing main methods to avoid spontaneous combustion are nothing more than adding flame retardants to the electrolyte, optimizing the BMS thermal management system, using ceramic coating and high temperature resistant diaphragms, and so on. However, these methods have not completely eradicated the safety hazards of the battery system. Therefore, the industry generally puts the future of battery development on solid-state batteries, but the current domestic solid-state battery development is still a long time away from mass production. CATL also stated that this time will be at least 2030. Therefore, from the current point of view, companies that have failed to grasp the initiative in this round of power batteries have set their sights on the track of the next generation of power batteries early. In the next ten years, whoever grabs solid-state batteries will Seize the opportunity to develop in the new energy automobile industry. In addition, the shortage of funds is also a thorny issue that major battery companies must face. As we all know, new energy vehicles are a very money-consuming field. At present, China’s subsidy policy for new energy has shifted from the most aggressive stage to a more moderate stage that is gradually being led by the market. Therefore, those car companies and manufacturers that rely on government subsidies to develop will have to choose to tighten their belts in the future. Data shows that when my country’s new energy subsidy policy was reduced in 2017, and in 2018, it fully retreated and launched the “dual points policy”, my country’s rapid growth of power batteries has also temporarily come to an end. At the same time, the growth rate of CATL has also dropped from a high of 90% to 38.8% in 2019, and then to 9.22% in 2020. It can be seen that for the Ningde era, the best era may have passed. Entering the second half of new energy vehicles with intensified industry changes and reduced government subsidies, the Ningde era will usher in new crises and challenges. 03. Who can win? As the saying goes, it is easy to fight the country, but it is difficult to keep the country. In addition to facing the pressure from the second half of the new energy vehicles, competitors are eyeing the market share, and the Ningde era is also not to be underestimated. According to the data, in 2019, domestic power battery companies are ranked as follows: Ningde Times, BYD, Guoxuan High-Tech, Lishen Battery, Yiwei Lithium, AVIC Lithium, Times SAIC, Funeng Technology, BAK Battery, and Xinwanda. Judging from the current industry rankings, battery manufacturers are divided into several echelons. The first echelon is the Ningde era and BYD. From 2016 to the present, they have basically stabilized in the top two positions and already possess a relatively monopolistic position. The rest is the second echelon. As of April 2021, among the top 5 domestic power battery companies in terms of installed capacity, in addition to CATL and BYD, they also include AVIC Lithium, LG Chem, and Guoxuan Hi-Tech, all of which are considered second echelon players. Its market share is also increasing. In fact, before 2016, BYD had been the sales champion in China’s power battery market. The turning point began in 2017, when CATL relied on its ternary battery to overtake, and BYD has become the “second in the millennium”. But in March last year, BYD Chairman Wang Chuanfu launched a high-profile blade battery that passed the acupuncture test at an online press conference. This battery focuses on safety and low cost. The battery will also be fully matched to the latest flagship model BYD Han. The trend of counterattack. Picture/Pexels And Guoxuan Hi-Tech is still a little bit behind the two. In addition, AVIC Lithium has not yet landed in the capital market, but data shows that in 2020, AVIC Lithium’s power battery installed capacity will rise to 3.55GWh, with a market share of 5.6%, and its ranking will rise from 6th to 4th. Its own development is also relatively rapid. From the perspective of solid-state battery research, among domestic power battery companies, Qingtao Energy, Ningde Times, Ganfeng Lithium, Huineng, Beijing Weilan, and Kanai New Energy are all at the forefront of solid-state battery research and development. It is understood that Qingtao Energy has developed an all-solid-state battery with a single energy density of 430Wh/kg and a mass production stage of more than 300Wh/g; CATL is focusing on polymer solid-state lithium metal batteries and sulfide-based solid-state batteries. All research; Ganfeng Lithium’s first-generation solid-state lithium battery R&D pilot production line with an annual output of 100 million watt-hours has been completed and trial production; Weilan New Energy held a solid-state battery project in Jiangsu in 2019, and it is planned to be completed in 2020. Produce 0.1GWh solid-state battery production line; Huineng Technology said that it will start trial production of all-solid-state batteries in 2023, and mass-produce all-solid-state batteries in 2024. On the one hand, car companies are also struggling to enter the battery competition field. On July 29 last year, Tesla CEO Elon Musk announced on Weibo that the upcoming power battery business will not only be provided for his own use, but will also be sold like BYD. In addition, Volkswagen, BMW, Geely, Changan, Great Wall, SAIC and other traditional automakers as well as new car manufacturers have their own power battery investment layout or production line planning, through the establishment of joint ventures, self-built batteries Plants and other methods have launched a deep layout in the field of power batteries, and even have a timetable for mass production of solid-state batteries. It is not surprising that OEMs vigorously deploy power batteries. Although judging from the current situation, the Ningde era is still far ahead. But temporary technological leadership does not mean leading forever. With the continuous emergence of new technologies, the disappearance of policy subsidies, and the catching up of competitors, the battery industry will eventually usher in a major reshuffle. The big waves wash away the sand, and the sinker is gold; the wind rags and the victor is king. Under the fierce competition, we will wait and see whether the “Ningde Times” version of the miracle of wealth creation can continue. For more exciting content, follow Titanium Media WeChat ID (ID: taimeiti), or download Titanium Media App

That’s it.

This is a complaint made by many friends around me after staying up late to watch the WWDC Developer Conference. The update rate is not too big, the new iPadOS has not liberated the productivity of the M1 chip version of the iPad Pro, and the attractiveness of changing the phone is low.

In the Apple product lineup, there is another product that is similar to the iPad Pro, and that is the Apple Watch. Since Apple Watch 4, the subsequent generations of products have not been updated much.

What’s more, the lower price of Apple Watch SE is not too far from the Apple Watch 6 in terms of core functional experience, which makes it more or less embarrassing to have a higher positioning and price, and Apple Watch users will inevitably have less willingness to change. some.

If you want to change this status quo, you must make drastic updates and adjustments to the product. Judging from the current exposure information of Bloomberg and other media, the changes in the next-generation Apple Watch have begun to take shape.

With narrower screen borders and better performance, Apple Watch 7 has changed?

The first is the change in appearance. According to a report by the well-known whistleblower Jon Prosser, Apple will use a similar design to the iPhone 12 on the Apple Watch 7, that is, it will adopt more right-angled edge designs.

Earlier, Apple analysts also said that Apple may update the appearance design of Apple Watch in 2021. The two predictions for Apple products are more than 70% accurate, and there is still a certain degree of credibility..

The shape is the most intuitive difference that people feel, and it is also one of the important ways to distinguish between the new and the old. Its boosting effect on sales has been verified by products such as iPhone 12, which may be one of the reasons why Apple changed its design.

In addition, Bloomberg, which also has a high rate of prediction accuracy, recently released a report on the next-generation Apple Watch. It stated that the Apple Watch released this year will cause major changes in both the appearance and the inside.

In terms of screen, the next generation of Apple Watch will adopt a narrower screen frame, which means that the screen size may increase. The previous 4th generation has also reduced the screen frame as a major change.

▲Comparison of the screen size of Apple Watch 4 and Apple Watch 3

At the same time, Apple may use new screen technology to reduce the gap between the display and the glass cover, but the watch will be thicker overall.

Next is the heavyweight, Bloomberg said that Apple Watch 7 will use a faster chip.

At present, the S6 chip used in the sixth generation is based on the two small cores of the A13. The A13 is manufactured based on the 7nm process. Now Apple has used 5nm for both the M1 chip on the Mac and the latest A14 chip process. , The next-generation S7 chip, the same 5nm process seems to be the natural choice.

More advanced craftsmanship can often improve performance, reduce energy consumption, and reduce battery life pressure. The new Mac equipped with the M1 chip is the best case.

Of course, whether the battery life can be improved depends on the implementation of Apple’s product planning, and an increased screen often means an increase in energy consumption. It is not easy to say whether the battery life will increase or decrease under one increase and one decrease.

Battery life is now one of the biggest experience pain points of Apple Watch. It is really troublesome to charge a day as a portable device, and functions like sleep monitoring conflict with people’s habit of charging at night.

Another change is the feature update of Ultra Wideband Technology (UWB). As early as Apple Watch 6, Apple installed the U1 chip, but there have been few applications for related functions.

According to the characteristics of UWB technology near field communication, the new update is likely to interact with more smart devices. There are also related functions in the new system watchOS 8. Apple Watch will become a smart home butler, not only can manage smart home devices, but also similar Remind to lock the door, automatically turn on the lights and other functions.

▲Remind you that the door is not locked

Finally, there are changes in health functions. Although functions such as blood oxygen detection and electrocardiogram have become one of the core differences between the highest-positioned Apple Watch 6 and other models, the changes in this aspect of the next-generation Apple Watch are still unclear.

Bloomberg said that the temperature test at this year’s meeting may have to wait until next year. As for the non-invasive blood oxygen test that can measure blood glucose levels without blood sampling, it takes longer for commercial use. For diabetic patients, blood glucose testing at any time is important for the condition. It is very meaningful for monitoring.

The next-generation Apple Watch SE and outdoor version will also be released next year.

The popularity of Apple Watch

Today’s Apple Watch has already proven its value. Market data is the best proof. According to data research institutions Counterpoint ResearchAccording to the report, global smartwatch shipments in the first quarter of 2021 increased by 35% year-on-year, and Apple Watch accounted for nearly one-third of the market.

It is foreseeable that manufacturers, including Apple, will still promote the popularization of smart watches, but this cannot be solved quickly by polishing products alone.

As a product that focuses on the sports and health market, the barriers to use and learning of smart watches are much higher than those of mobile phones. I once asked a friend who has been using Apple Watch to assist in fitness for many years. I can’t help but sigh while opening up a new world. The matter of exercise depends not only on personal wishes, but also on the use of tools.

According to a friend’s introduction, Apple Watch can detect a number of data during exercise, and more importantly, use the data to determine whether your exercise is correct, and in which areas need to be improved.

Taking swimming as an example, in addition to common calories, Apple Watch will also give out heart rate, speed, distance and other data, which mainly use speed and heart rate to judge whether the swimming style is correct and whether swimming is effective in reducing fat.

Many people do not feel too strenuous when learning breaststroke, and at this time his posture is often inclined in the water, the posture is not considered standard, corresponding to the exercise data is slow speed and low heart rate.

When I asked my friend how to use the exercise data tracked by Apple Watch to adjust swimming style, she said:

After learning breaststroke, I swam in a lap, and my heart rate was as high as 160, but the speed reached 5 minutes per 100 meters. That means my posture is wrong and swimming is not efficient. At this point, what I have to do is adjust my breath to lower my heart rate, and then pay attention to the next lap of swimming stretching and breathing frequency.

Speaking of this, you probably already understand that it is necessary to learn to use exercise data to judge exercise status and improve exercise ability. This is also related to personal exercise experience. As an exercise aid, Apple Watch must lower the threshold for popularization.

It is not that Apple has worked hard for this. Social functions are one of them. Users can share exercise data with friends and family through iMessage and other functions, while functions like “7-day competition” support mutual PK between users through reminders and notifications. Encourage both parties to complete the corresponding exercise.

This is also one of the answers many users argue about why they choose Apple Watch instead of professional sports watches. In addition to being a sports measurement tool, smart watches can also promote people to better establish healthy exercise habits through social services.

At the same time, you can judge your physical ability through exercise data. Taking running as an example, the heart rate of professional runners is different from that of ordinary people. Although everyone is within the normal heart rate range, professional runners have stronger cardiorespiratory capabilities and are calmer. The resting heart rate in the state is also lower (usually around 50 beats per minute).

Of course, sports social interaction is more limited to communication in a circle, and the threshold for direct tutorials is lower. In this regard, brands such as Huawei and OPPO are obviously doing better in China. They directly have supporting related tutorial services and provide a variety of Sports mode.

The fitness sports subscription service launched by Apple has not been launched in China, and whether the tutorials match the physical fitness of the Chinese is also a question mark.

▲ Fitness+ supports follow-up training.

This part of the lack can only be filled by keep and sports content on social media, which is also one of the values ​​of their existence.

The future of smart watches

Let more people know about smart watches through sports-related content services, which is more like a horizontal product popularization, and the vertical exploration of the smart watch category is to add more categories of health data monitoring.

Related functions are not only being explored by Apple, but also by manufacturers such as Huawei and Xiaomi.

In addition to the non-invasive blood glucose testing mentioned above, as well as blood pressure, food intake records, etc., richer health data monitoring can not only let people understand the state of the body, but also can be used as a guide for healthy living, such as a sudden spike in blood sugar level. Food intake records can be traced back to whether it is caused by food in order to adjust the recipe.

These data can also be used as an early warning reminder of some diseases, whether you should go to the hospital for an in-depth examination.

Of course, more in-depth health data is very likely to require related approvals. For example, the ECG electrocardiogram function on the Apple Watch, in addition to the FDA certification in the United States, still needs approval in the world.

With the certification of professional institutions, the accuracy of its data can also be recognized to a certain extent.

In an era when personal data is increasingly valued, the privacy issues of smart watches also need to be taken seriously, especially in the future where health status can be judged through data, smart watches, like mobile phones, are products that people use personally, which is caused by data leaks. The problem is also serious. There were earlier cases where health data was used as the basis for insurance service recommendations.

In the movie “Transcendental Hacker”, there is also a plot of excessive abuse of health data. The protagonist played by John Nedpp can understand the heroine’s emotions without being around by detecting the heroine’s physical data.

Tracking a partner privately without permission is undoubtedly an invasion of personal privacy, and it is also easy to have a bad influence on the relationship between the partners.

On the other hand, when health data becomes more and more abundant, will it alienate our lives like the Internet? Earlier, some people paid too much attention to quantitative food calorie data when losing weight, and found that there are fewer and fewer foods that can be eaten. It has caused greater psychological anxiety and even psychological problems.

Smart watches led by Apple Watch have improved people’s sports and even health experience with more accurate data, and at the same time made quantitative life a part of people’s lifestyle.

However, various news in recent years have told us that technology or tools have never been more than one side. How to make good use of tools instead of being negatively affected by tools is a problem that companies such as Apple and even ordinary users need to think about.

That’s it.

That’s it.

This is a complaint made by many friends around me after staying up late to watch the WWDC Developer Conference. The update rate is not too big, the new iPadOS has not liberated the productivity of the M1 chip version of the iPad Pro, and the attractiveness of changing the phone is low.

In the Apple product lineup, there is another product that is similar to the iPad Pro, and that is the Apple Watch. Since Apple Watch 4, the subsequent generations of products have not been updated much.

What’s more, the lower price of Apple Watch SE is not too far from the Apple Watch 6 in terms of core functional experience, which makes it more or less embarrassing to have a higher positioning and price, and Apple Watch users will inevitably have less willingness to change. some.

If you want to change this status quo, you must make drastic updates and adjustments to the product. Judging from the current exposure information of Bloomberg and other media, the changes in the next-generation Apple Watch have begun to take shape.

With narrower screen borders and better performance, Apple Watch 7 has changed?

The first is the change in appearance. According to a report by the well-known whistleblower Jon Prosser, Apple will use a similar design to the iPhone 12 on the Apple Watch 7, that is, it will adopt more right-angled edge designs.

Earlier, Apple analysts also said that Apple may update the appearance design of Apple Watch in 2021. The two predictions for Apple products are more than 70% accurate, and there is still a certain degree of credibility..

The shape is the most intuitive difference that people feel, and it is also one of the important ways to distinguish between the new and the old. Its boosting effect on sales has been verified by products such as iPhone 12, which may be one of the reasons why Apple changed its design.

In addition, Bloomberg, which also has a high rate of prediction accuracy, recently released a report on the next-generation Apple Watch. It stated that the Apple Watch released this year will cause major changes in both the appearance and the inside.

In terms of screen, the next generation of Apple Watch will adopt a narrower screen frame, which means that the screen size may increase. The previous 4th generation has also reduced the screen frame as a major change.

▲Comparison of the screen size of Apple Watch 4 and Apple Watch 3

At the same time, Apple may use new screen technology to reduce the gap between the display and the glass cover, but the watch will be thicker overall.

Next is the heavyweight, Bloomberg said that Apple Watch 7 will use a faster chip.

At present, the S6 chip used in the sixth generation is based on the two small cores of the A13. The A13 is manufactured based on the 7nm process. Now Apple has used 5nm for both the M1 chip on the Mac and the latest A14 chip process. , The next-generation S7 chip, the same 5nm process seems to be the natural choice.

More advanced craftsmanship can often improve performance, reduce energy consumption, and reduce battery life pressure. The new Mac equipped with the M1 chip is the best case.

Of course, whether the battery life can be improved depends on the implementation of Apple’s product planning, and an increased screen often means an increase in energy consumption. It is not easy to say whether the battery life will increase or decrease under one increase and one decrease.

Battery life is now one of the biggest experience pain points of Apple Watch. It is really troublesome to charge a day as a portable device, and functions like sleep monitoring conflict with people’s habit of charging at night.

Another change is the feature update of Ultra Wideband Technology (UWB). As early as Apple Watch 6, Apple installed the U1 chip, but there have been few applications for related functions.

According to the characteristics of UWB technology near field communication, the new update is likely to interact with more smart devices. There are also related functions in the new system watchOS 8. Apple Watch will become a smart home butler, not only can manage smart home devices, but also similar Remind to lock the door, automatically turn on the lights and other functions.

▲Remind you that the door is not locked

Finally, there are changes in health functions. Although functions such as blood oxygen detection and electrocardiogram have become one of the core differences between the highest-positioned Apple Watch 6 and other models, the changes in this aspect of the next-generation Apple Watch are still unclear.

Bloomberg said that the temperature test at this year’s meeting may have to wait until next year. As for the non-invasive blood oxygen test that can measure blood glucose levels without blood sampling, it takes longer for commercial use. For diabetic patients, blood glucose testing at any time is important for the condition. It is very meaningful for monitoring.

The next-generation Apple Watch SE and outdoor version will also be released next year.

The popularity of Apple Watch

Today’s Apple Watch has already proven its value. Market data is the best proof. According to data research institutions Counterpoint ResearchAccording to the report, global smartwatch shipments in the first quarter of 2021 increased by 35% year-on-year, and Apple Watch accounted for nearly one-third of the market.

It is foreseeable that manufacturers, including Apple, will still promote the popularization of smart watches, but this cannot be solved quickly by polishing products alone.

As a product that focuses on the sports and health market, the barriers to use and learning of smart watches are much higher than those of mobile phones. I once asked a friend who has been using Apple Watch to assist in fitness for many years. I couldn’t help but sigh while opening up a new world. The matter of exercise depends not only on personal wishes, but also on the use of tools.

According to a friend’s introduction, Apple Watch can detect a number of data during exercise, and more importantly, use the data to determine whether your exercise is correct, and in which areas need to be improved.

Taking swimming as an example, in addition to common calories, Apple Watch will also give out heart rate, speed, distance and other data, which mainly use speed and heart rate to judge whether the swimming style is correct and whether swimming is effective in reducing fat.

Many people do not feel too strenuous when learning breaststroke, and at this time his posture is often inclined in the water, the posture is not considered standard, corresponding to the exercise data is slow speed and low heart rate.

When I asked my friend how to use the exercise data tracked by Apple Watch to adjust swimming style, she said:

After learning breaststroke, I swam in a lap, and my heart rate was as high as 160, but the speed reached 5 minutes per 100 meters. That means my posture is wrong and swimming is not efficient. At this point, what I have to do is adjust my breath to lower my heart rate, and then pay attention to the next lap of swimming stretching and breathing frequency.

After learning breaststroke, I swam in a lap, and my heart rate was as high as 160, but the speed reached 5 minutes per 100 meters. That means my posture is wrong and swimming is not efficient. At this point, what I have to do is adjust my breath to lower my heart rate, and then pay attention to the next lap of swimming stretching and breathing frequency.

Speaking of this, you probably already understand that it is necessary to learn to use exercise data to judge exercise status and improve exercise ability. This is also related to personal exercise experience. As an exercise aid, Apple Watch must lower the threshold for popularization.

It is not that Apple has worked hard for this. Social functions are one of them. Users can share exercise data with friends and family through iMessage and other functions, while functions like “7-day competition” support mutual PK between users through reminders and notifications. Encourage both parties to complete the corresponding amount of exercise.

This is also one of the answers many users argue about why they choose Apple Watch instead of professional sports watches. In addition to being a sports measurement tool, smart watches can also promote people to better establish healthy exercise habits through social services.

At the same time, you can judge your physical ability through exercise data. Taking running as an example, the heart rate of professional runners is different from that of ordinary people. Although everyone is within the normal heart rate range, professional runners have stronger cardiorespiratory capabilities and are calmer. The resting heart rate in the state is also lower (usually around 50 beats per minute).

Of course, sports social networking is more limited to communication in a circle, and the threshold for direct tutorials is lower. In this regard, brands such as Huawei and OPPO are obviously doing better in China. They directly have supporting related tutorial services and provide a variety of Sports mode.

The fitness sports subscription service launched by Apple has not been launched in China, and whether the tutorials match the physical fitness of the Chinese is also a question mark.

▲ Fitness+ supports follow-up training.

This part of the lack can only be filled by keep and sports content on social media, which is also one of the values ​​of their existence.

The future of smart watches

Let more people know about smart watches through sports-related content services, which is more like a horizontal product popularization, and the vertical exploration of the smart watch category is to add more categories of health data monitoring.

Related functions are not only being explored by Apple, but also by manufacturers such as Huawei and Xiaomi.

In addition to the non-invasive blood glucose testing mentioned above, as well as blood pressure, food intake records, etc., richer health data monitoring can not only let people understand the state of the body, but also can be used as a guide for healthy living, such as a sudden spike in blood sugar level. Food intake records can be traced back to whether it is caused by food in order to adjust the recipe.

These data can also be used as an early warning reminder of some diseases, whether you should go to the hospital for an in-depth examination.

Of course, more in-depth health data is very likely to require related approvals. For example, the ECG electrocardiogram function on the Apple Watch, in addition to the FDA certification in the United States, still needs approval in the world.

With the certification of professional institutions, the accuracy of its data can also be recognized to a certain extent.

In an era when personal data is increasingly valued, the privacy issues of smart watches also need to be taken seriously, especially in the future where health status can be judged through data, smart watches, like mobile phones, are products that people use personally, which is caused by data leaks. The problem is also serious. There were earlier cases where health data was used as the basis for insurance service recommendations.

In the movie “Transcendental Hacker”, there is also a plot of excessive abuse of health data. The protagonist played by John Nedpp can understand the heroine’s emotions without being around by detecting the heroine’s physical data.

Tracking a partner privately without permission is undoubtedly an invasion of personal privacy, and it is also easy to have a bad influence on the relationship between the partners.

On the other hand, when health data becomes more and more abundant, will it alienate our lives like the Internet? Earlier, some people paid too much attention to quantitative food calorie data when losing weight, and found that there are fewer and fewer foods to eat. It has caused greater psychological anxiety and even psychological problems.

Smart watches led by Apple Watch have improved people’s sports and even health experience with more accurate data, and at the same time made quantitative life a part of people’s lifestyle.

However, various news in recent years have told us that technology or tools have never been more than one side. How to make good use of tools instead of being negatively affected by tools is a problem that companies such as Apple and even ordinary users need to think about.

#Welcome to follow Aifaner’s official WeChat account: Aifaner (WeChat ID: ifanr), more exciting content will be provided to you as soon as possible.

| · ·

Author｜Song Wanxin

Edit｜Yang Jin

After exploring for a period of time, at the beginning of this year, Chen Ning’s company gave up the short drama business. The reasons behind it are complicated. He feels that since the skit has become an outlet, the market is still speculating on the concept, and no one has run through the commercialization path. This somewhat illustrates a certain problem.

If you trace the origin of the skit, you may have to start with “Unexpectedly” in 2013. At that time, Douyin had not yet been born, and Kuaishou had not been out of the circle. “Unexpectedly” is defined as a mini comedy, but from the perspective of the content of the series, “Unexpectedly” also has the characteristics of today’s “mini-short drama”: 15 episodes per season, 5 minutes per episode, compact plot , The net is full, the pain points and the laugh points are intensive.

The early short dramas were mainly played in the horizontal screen mode of UAT. In the past two years, with the development of short videos, the short dramas have naturally grown in the short video ecology.

According to the “2020 China Internet Audiovisual Development Research Report” released on October 12 last year, short video users have reached 818 million, and the average daily short video product use time is 110 minutes. When the short video traffic dividend is about to peak, the content mode of short dramas has become a new direction for platforms to compete for user duration.

From mid-2019 to the present, Chen Ning has felt the tremendous changes in the skit industry, “No matter whether it is the production system or the budget, it is no longer the same.” At the same time, after a period of barbaric growth, regulatory forces also began to intervene.

At the end of last year, the State Administration of Radio, Film and Television added the category of “Internet short dramas” to the key online film and television drama information filing system. This category stipulates that the web short drama is a web drama with a single episode of no more than 10 minutes. This means that the “micro short drama” has been named and qualitative, and the market has formed a larger scale and has been brought into supervision.

A few days ago, Kuaishou and Douyin have held short play press conferences, and each published their transcripts. Douyin said that during the “New Fan Project 1.0” period, 110 MCN agencies and more than 1,400 Douyin creators participated, and a total of short play works have been registered. There are more than 5,000 units. Kuaishou announced that more than 20,000 skits have been included, of which over 12.5 percent of the episodes are over 100 million. Kuaishou users watch more than 210 million skits per day, and the total user viewing time has reached 35 million hours.

Various dimensions of data are prosperous, but behind the data, the skit is still in the early stage of being “defined”. Whether the platform, producers, and actors can achieve unification of interests in this process determines how big the entire industry can ultimately be. .

“Kaishou Little Theater” page “I want it to fire, but I also want it not to fire” The most obvious advantage of the skit is undoubtedly the “short and fast”. Compared with TV series and movies with high investment and unstable income, the lower cost and faster feedback of skits are the main reasons why traditional film and television companies favor it. At first, many companies made their first pot of gold in this blue ocean, but they were quickly hit. “When we started to do it in mid-2019, the cycle was very short, because it only needed to be reviewed by the platform, the production budget was also very cheap, and one episode could be controlled at 10,000 yuan.” Chen Ning told Sohu Technology, with the help of Douyin and Kuaishou. With the intervention of traditional video platforms, the budget of each video soared to 500,000 yuan in just two years. Costs are rising, but the business path is still immature, and many companies that enter the game later have begun to wait and see. At present, the business models of short dramas explored by all parties in the industry are mainly divided into three types: accounting, advertising and e-commerce. Let’s first look at the relatively popular split-accounting model in recent years. Before the short drama, in 2015, iQiyi first launched the “net big share account”. At present, long video platforms have generally begun to use this commercialization method. Different platforms have different accounting rules. iQiyi adopts content sharing, marketing sharing and advertising sharing, while Tencent Video and Youku only adopt content sharing. According to the effective viewing time of paying users, it is a kind of benign income model to make the big works of online drama and network directly face the C-end users, which will force the film party to be responsible for the quality of the content. There have been many high-income cases in online drama splitting. In 2016, “The Demon Out of Changan” with a production cost of only 4.5 million made more than 20 million in revenue, and the return on investment ratio reached 1:4.5; in 2017, the revenue of “The Chef of the Flower Pot” has exceeded 72 million in two years. Of course, as the industry passes through the initial stage of volume, the good days of relying on platform subsidies and account splitting will not last long. The producers of the skits asked by Sohu Technology all stated that “you can’t make much money by splitting the accounts.” At present, both Kuaishou and Douyin have avoided discussing the proportion of revenue sharing. Previously, the person in charge of Kuaishou short drama pointed out to the media, “Because of the lack of subsequent monetization channels, long dramas can only rely on a mode of sharing accounts. The special form of the video allows it to be monetized even if there is no account split. The monetization mode other than the account split is rapidly completing the video, and the follow-up will become heavier and heavier.” From the attitude of the platform, it is difficult for the account split to become the main film party. Source of income. The so-called “special form of short video” enables advertising customization and e-commerce to be applied more flexibly in the ecosystem. For example, in terms of advertising, Kuaishou and Wanglaoji’s “Auspicious Theater” have launched two short dramas “Niu XIII” and “My Contract Boyfriend” with over 100 million broadcasts. However, due to the unclear prospects of the short dramas, many advertisers are still cautious about the placement of most of the short dramas. “Everything depends on whether there are customers who want to place an order.” An insider of Happy Twist told Sohu Technology that although the short drama is a new direction for Happy Twist, the internal promotion is very slow. On the one hand, the current production process of the short drama It’s not much easier than a long drama. On the other hand, it’s not easy to find content that meets customer needs. “Of course we want to make our own IP, but there is no content at the moment.” Wang Yaou, general manager of Happy Twist Marketing Center, once said in an interview with Dongxi Cultural Entertainment: “The short play is very short, but how to balance the quality of the content and the commercial value of the brand is not easy at all. Moreover, this is a new field. How the content party and the platform party sign a commercial contract, how to determine the terms, how to sign, how to commercialize, how to share profits, there is no mature template, everything needs to be explored.” From advertisers to producers, everyone is still experimenting on their own. Although there have been many excellent cases of customized advertising dramas, it remains to be seen whether advertisers will continue to launch them. In addition to commercialization, film producers are also facing more and more difficulties in the production process. The first to bear the brunt is the gradual lengthening of the cycle. “Timeliness is the number one advantage of the short drama. It was originally possible to make two dramas a month, but now that the supervision is involved, the time period from production to launch is hard to say.” Chen Ning said, when the short drama is the biggest After the time advantage is gradually compressed, the future space will not be particularly large. Secondly, the “short, flat and fast” feature of the short drama has its own advantages, but correspondingly, this has also increased the pressure on the filmmakers to grasp the time window. “When we were making a short drama, we wanted it to be popular but also not to be popular,” Chen Ning described the mentality of the film party in this way, “If it is not popular, we can make new ones, but if it is popular, according to The time for the flow of the skit to ferment, you must keep up with the second one within half a month to take advantage of the heat, otherwise it will be cold after a month. Can this time-sensitive production team keep up?” Finally, compared to web dramas and movies, short dramas are more centered on actors, that is, dramas serve people rather than people support dramas. From this perspective, Douyin Kuaishou’s skits are not based on “content” and rely on “content” to do business, but more for the purpose of “establishing people.” “One of the problems that this brings is that if the sequel is filmed, the core male and female actors must not be changed, and the actors may sit on the floor and raise the price.” Chen Ning said. “Personal” business The effect of “Establishing People” through the skit is remarkable. Take “Yuer” as an example. Its masterpiece “This Lord I Want to Return” has accumulated 350 million views in Kuaishou, and a single drama has gained more than 2 million fans; while Kuaishou’s first major short drama “This Male Lead Is A Little Cold” The heroine of “A Great Friend of Lu” also gained 5 million fans through the show. The super strong ability to attract fans in a short period of time has made the skit more possibilities on the commercial link. “The Kuaishou skit itself still relies on the business model of the Kuaishou platform, so we will be more based on the commercialization of the entire platform to empower. We monitored part of the more interesting link is that the 5 million fans of “Yi Lu” directly In order to become a trusted fan of her e-commerce, her GMV conversion of her e-commerce has increased by about 60 times. This is a very surprising number. Therefore, our important direction in the second half of this year is to deeply integrate the short drama with the e-commerce.” Kuaishou The person in charge of the skit said. Chen Ning also believes that e-commerce will most likely become the main monetization method for skits in the future. “In fact, if MCN or individuals want to do Douyin or Kuaishou accounts, the initial investment in maintaining accounts is mainly to buy traffic and increase fans. The short drama is a way to reduce the initial investment time. For example, a drama is rated as A-level, and the platform gives 3000 With more than 10,000 traffic support, it may increase by 1 million fans in a short period of time, but if you raise your account to 1 million, it will take at least half a year to a year.” In other words, the skit is more like a “medium” to increase fans. Through the story of the skit, users can follow the core actors to increase their stickiness. After the skit ends, the actors return to the anchor status and use private domain traffic to bring goods. This can also explain why Kuaishou, which has stronger private domain traffic and a more complete e-commerce ecology, can be ahead of Douyin in the field of skits. But hidden dangers also exist. From the perspective of content, the essence of skits is “net-sensing cool dramas”. This type of content has limited reputation and influence, and the quality of the content is directly proportional to the life cycle. This makes the skits have a short life cycle and requires continuous delivery of new points and new ideas. Stories to satisfy users. Therefore, the realization of the IP of a short drama itself cannot be extended into an ecology like a long film and television drama. In response to this, the person in charge of the Kuaishou skit responded, “Under the environment of trial and error, the influence of a hit can last for a year. It is considered good. After all, it is related to the input-output ratio. The cost of brainpower is definitely not comparable to a short drama, and the influence of the former’s subsequent IP ecology will inevitably last for more than ten years.” According to Kuaishou’s thinking, the skit is more suitable for tapping people’s IP value and people’s e-commerce. In addition, for the artists, the short drama does provide them with a way out. For example, the vast majority of trainees who have not debuted on domestic talent shows, due to the lack of a comprehensive audition system in China, a large number of trainees lack opportunities to show up, and short plays provide them with a low-cost stage. Faced with such a big cake, many traditional artist agency companies have come to an end one after another. For example, Jiaxing Media, which participated in the production of “Sansheng III Shili Peach Blossom”, launched its self-made short drama “The Other Half of Me and You” on Youku for the first time; Yin United produced a short drama “Don’t be afraid, fall in love!” “; Happy Twist has also reached cooperation with Kuaishou and Haojiao at the same time, and has output multiple skits. Many people in the industry believe that although the number of micro-short dramas is often hundreds of millions, there are still no real works out of the circle, and there is no short video version of “Unexpectedly”. However, “whether or not it is out of the circle” seems to be irrelevant now. The role played by the film and television works incubated in the short video era has been rewritten, the tool attribute has come to the front, and the content itself has retreated to the second line. This may be the short drama in the present. The biggest change brought to the industry. (At the request of the interviewee, Chen Ning is a pseudonym)

Author｜Zhang Yating

Edit | Yang Jin

“Flags are collected in Kyushu, the Glory 50 is the best seller”, “Zheli is the most glorious, Zhejiang customers wish Glory new products will be sold” “50 is born, proud of the heroes, Sichuan glory, peaking”…

Before the launch of the Honor 50, some Honor employees and distributors wore blue T-shirts with the honor logo, and uttered passionate slogans outside the Oriental Sports Center for a group photo to commemorate.

Compared with the first V40 conference held online after the independence of the Honor brand in January, the offline conference of Honor 50 was significantly more “lively”. A Honor dealer from Hebei told Sohu Technology, “This time, dealer representatives from all provinces across the country have basically come.”

For Zhao Ming, the holding of this conference is also of great significance. At the opening of the press conference, he mentioned with a touch of sentiment: “With mixed feelings in my heart, thank you friends for your support, Glory is standing in the Oriental Sports Center again.” Before Glory’s independence, the Oriental Sports Center witnessed Glory 8, Glory 9, and Glory. The release of Honor 10, Honor 20 and Honor 30.

“No one will give us an umbrella anymore”

“In the past 211 days, Honor has gone from the top two brands in China, with a market share of 16.7%, to 3%.” In the context of chip sanctions, after leaving Huawei’s halo, Honor has experienced a period of time. Dark period.

This gloom is not only reflected in market share, but also in rather trivial details. Zhao Ming admitted in an interview with media groups including Sohu Technology, “We have never had such a life before, and no one will give us an umbrella again.”

In the past, Glory operated in a large system, but after leaving Huawei, Glory can’t rely on the big tree to enjoy the cold. Zhao Ming, for example, said that at one time Honor had to find bank loans for its operating cash flow, and each product had to be calculated carefully. When the office was renovated, the tables, chairs and benches had to be bought by themselves. “Shenzhen often had problems when it was just being renovated. I was sitting in the office on the 32nd floor. The bathroom was blocked and I needed to find the bathroom upstairs and downstairs.”

At the same time, Zhao Ming said that these difficulties and problems have made Honor look back and re-recognize itself, “We are an independent startup company, and we have to complete our own salvation and the transformation of the entire system.”

Domestic share rebounded from 3% to 9.5% Currently, Honor has publicly announced that its market share has returned to 9.5% in the past May. An industry source told Sohu Technology that on the second day of the press conference, on June 17, Honor also held the China KA Summit for retailers in Shanghai, and disclosed the weekly trend of domestic TOP6 brand sales share, and Honor sales once It surpassed Huawei and became the fifth in China. Glory is extremely eager to return to the mainstream market. Although the chip data of Honor 50 was obtained 45 days later than the industry, it was released at least one month earlier than other manufacturers. Zhao Ming said, “I haven’t seen our R&D team work hard in this way for ten or even fifteen years. In terms of channels, Honor said that during the difficult times in the past few months, it has added more than 2,500 experience stores and special areas. The advantages of more than 30 Glory agents and distributors in jointly acquiring Glory have also been demonstrated at this moment. For glory after the reorganization, winning the domestic market is the first step, and the recovery of overseas markets is obviously facing a greater test. An employee in the Eastern European market of a domestic mobile phone brand told Sohu Technology: “At present, Honor is lingering overseas. The market share of Honor in my region has dropped from a high of 26% to 3%. Google GMS authorized Honor is also indirectly obtained. When it arrived, Google licensed it to Longcheer, and Longcheer produced it on its behalf.” Google GMS authorization is indispensable for domestic mobile phone manufacturers to explore overseas markets. Therefore, Glory’s attitude towards Hongmeng is also rather ambiguous. Zhao Ming said that he will pay attention to the development of Hongmeng and will choose the operating system according to the preferences of global consumers in the future. Can “Glory” continue to glory? The 9.5% market share seems to have improved significantly, but the above-mentioned industry sources told Sohu Technology: “There is still a gap. 15% is a watershed. Once it reaches 15%, the brand will basically lay a solid foundation.” The release of the Honor 50 series is an important “killer” for Honor’s impact on the “Watershed”. For this new machine, Zhao is obviously very confident. “This year’s Honor 50 series will undoubtedly be the hottest products among the hottest products. We launched this product during the peak season of the market.” “V40 is a transitional model, 50 is the big move.” A Glory retail terminal employee bluntly told Sohu Technology: “To be honest, we have been so busy recently that we have no time to eat. When new products are launched, we have several times the work on hand. There has been a dramatic increase, but the manpower has not increased.” Sun Yanbiao, Dean of the First Mobile Phone Industry Research Institute, commented that the Honor 50 series is a high volume model. “Honor 50 series covers 2399 yuan to 3999 yuan, which is the most popular price range for consumers, and the positioning of the main video shooting is also very accurate.” Sun Yanbiao believes that other domestic mobile phone manufacturers are currently unable to obtain the share dropped by Huawei due to the lack of cores and other reasons. Honor has the potential to take over the Huawei market in China, whether it is from the brand level or the channel level. The latest report of the China Academy of Information and Communications Technology pointed out that mobile phone shipments in April and May decreased by 34% and 32% year-on-year, respectively, mainly due to three factors: First, the domestic mobile phone shipments in the first quarter increased by more than 100% year-on-year, and demand was released ahead of schedule ; The second is that the supply of mobile phone chips in the upstream of the industry chain is tight; the third is that Huawei’s shipments have fallen sharply, and other manufacturers have failed to fully make up for the vacancy of Huawei. A consumer who placed an order for Honor 50 Pro at the press conference told Sohu Technology the reason for buying, “I am used to the Huawei mobile phone system, but I can’t buy the Huawei P and Mate series. The Honor mobile phone system is similar to Huawei’s, and the price is It’s also quite cheap.” Whether it is the recent night of Zhao Mingliang’s Qualcomm Xiaolong, or the global release of Honor 50, it can be seen that Honor is constantly sending positive signals of return. However, in this fiercely fighting mobile phone market, in the face of powerful opponents such as Xiaomi OV, Honor wants to return to the center of the stage and continue Huawei’s glory, and it will take a certain period of growth. Sun Yanbiao revealed that there is news in the market that Honor has cut its annual target from 50 million to 30 million. In order to achieve this goal, the first batch of the Honor 50 series should be around 1.5 million units. Next, Honor will release a new Magic series with high-end positioning and equipped with the Snapdragon 888 processor in the third quarter. Zhao Ming confidently said that the core competitor of Honor in the Chinese market in the future is Apple

At 618 this year, iFLYTEK’s smart voice recorder, known as “a must-have artifact for office and conferences,” has been the sales champion of the two-platform voice recorder category on JD.com and Tmall for three consecutive years. Among them, iFLYTEK’s smart voice recorder SR502 won the title of single product sales in the voice recorder category on Tmall’s platform on June 18. The product, iFLYTEK’s wrist-type voice recorder R1, has also won the double champion of Jingdong bracelet-type voice recorder in single product sales due to its advantages in expanding multi-scene applications.

When talking about voice recorders in the past, many people’s first impression is that they have a single function and do not meet the needs of contemporary people. As a result, voice recorders have always survived among their existing consumers. After the birth of the smart phone, the traditional voice recorder lost some of its users.

But in fact, it is understood that 81% of voice recorder users need transcripts, and the groups that use voice recorders are mainly white-collar workers, journalists and students. Based on the unsolved pain points of these traditional recording scenarios, iFLYTEK’s smart voice recorder was created as needed.

IFLYTEK has widely used AI voice technology in smart recording pens, so that consumers can quickly obtain the corresponding text after the recording is completed. And to meet the needs of consumers in different sub-scenarios, so that the traditional voice recorder exudes a new light because of AI.

For example, iFLYTEK’s SR series smart recorders are equipped with AI algorithms with independent intellectual property rights to reduce noise. They can use adaptive filtering to eliminate noise for sound source localization. The pickup distance can reach 15 meters and the human voice is clearer. At the same time, it also introduced seven scene modes such as speech, conference, interview, standard, memo, music, and power saving to meet the needs of different occasions. The functionally very practical iFLYTEK smart voice recorder has its own key content marking function. As long as you directly touch the screen during recording, you can add tags to key content. After the recording is over, you can search for keywords to view the highlighted key content, and it also supports simultaneous sharing and editing on multiple platforms such as mobile phones and PCs. Among them, in the function of transcribing, iFLYTEK’s smart voice recorder is more “precise”. With the support of a series of high-precision technologies such as microphone array smart pickup technology, smart noise reduction technology, voice transcription technology, offline transcription technology, Chinese and English translation technology, iFLYTEK’s smart voice recorder is accurate in a variety of work scenarios The sound pickup, even if it is 15 meters away from the target, or in a noisy environment, it can intelligently filter out the noise, and only retain the clear original sound of the target; after the recording is over, the manuscript is quickly transferred and saved, Intelligent upload to the cloud, and can also be transcribed and written operations without the network. The current smart voice recorder market is undoubtedly a red sea. In order to maintain its own technological competitiveness, HKUST Xunfei has set up technical indicators internally to achieve a 30% year-on-year technological growth. In the past ten years, R&D investment accounted for 20% of operating income. about. Accompanyingly, the situation of domestic smart recorder players has gradually become clear, and iFlytek is undoubtedly the leader. Based on the annual technological “involution” and product innovation, iFlytek will continue to innovate product forms and technology applications to empower industry upgrades

The “disorderly” delivery that lacks the support of big data in traditional delivery often fails to maximize the effectiveness of advertising. Faced with this problem, JD Marketing 360, based on JD’s data advantages and advanced technical capabilities, launched serialized launch products, and optimized crowd directional circulation, placement channel sequence, and exposure frequency through scientific algorithms, and changed “disorder” to ” Orderly, so as to achieve precise reach and efficient conversion of users.

Accurate crowd + channel strategy to improve advertising efficiency

Regardless of population orientation or channel combination, the formulation of early-stage strategies will undoubtedly have a vital impact on the subsequent delivery process and results, and serialized delivery is currently mainly serving the front link of advertisers from developing marketing strategies to executing marketing plans. . The currently online serialized delivery capabilities support the crowd strategy and channel strategy output before the investment.

In terms of crowd strategy, serialized advertising currently supports diversified scenarios such as new promotion and big promotion/events to meet different marketing goals of brand merchants such as new promotion, cost reduction and efficiency improvement or promotion of conversion efficiency. At the same time, it also provides custom marketing scenarios, provides optimization goals for maximizing GMV or conversion volume, and supports advertisers in DMP custom crowd selection. For different groups of people, serialized delivery will be intelligently divided into potential customers, new customers and regular customers according to their population asset status distribution, combined with different scenarios and optimization goals, to assist in personalized mining channel strategies.

The channel combination applied to serialized delivery currently includes the three major product lines of JD Express, JD booths, and shopping contacts, which can fully cover all reach scenarios in JD.com, and users’ shopping from “shopping” to “buy”. link. In order to achieve more “orderly” delivery, serialized delivery is based on the segmentation of each type of population, and corresponding channel sequences are set up, and the optimal channel combination and contact sequence are used to promote the conversion of the population.

In the channel strategy, serialized delivery can also provide reasonable budget allocation and bid suggestions for each channel, helping advertisers to really spend their budgets on the cutting edge. In addition, serialized placement can also more scientifically control the frequency of placement, and in the process of crowd circulation, the people who have been converted and those who have been exposed more than a certain frequency can be filtered in real time. In this way, at the time of launch, brand merchants can continue to reach people who have met certain exposure frequency requirements and have not converted through subsequent channels, and at the same time screen out over-exposed unwilling purchasers and converted people, reduce invalid exposure, and further improve marketing effectiveness. Help advertisers reduce costs and increase efficiency, increase GMV by nearly 6 times At present, the pre-investment strategy function of serialization has been officially launched under the channel optimization module of JD Marketing 360 Marketing Strategy. Many brands have also taken the lead in using this new function in actual marketing and achieved dazzling marketing effects. In preparation for the JD 618 promotion, OnePlus conducted follow-up investments in JD.com to the crowd exposed by direct investment outside the station during the water storage period of the promotion. When placing on JD.com, use the serialized delivery based on JD’s direct investment to expose the crowd, first conduct the JD Express advertising reach, and then carry out the shopping contact reach of the people who have received at least one exposure and have not converted. Through the AB experiment and unused serialized delivery, based on direct investment to expose the crowd, while comparing the delivery strategies of JD Express and shopping contact delivery, the data shows that serialized delivery is 595% higher than the GMV of non-serialized delivery. ROI increased by 260%, and CPA decreased by 72%, fully verifying that serialized placement can effectively reduce advertising costs and increase efficiency. The launch of serialized launch products adds another weapon to JD Marketing 360’s full cycle, full-link 4E user marketing system. Through scientific and efficient delivery, accurate conversion is obtained, and the entire closed-loop marketing is more perfect. In the future, serialized placement will also provide richer placement strategy support. For example, on the basis of in-site joint investment of advertising business lines such as JD booths, shopping touch points, JD Express, etc., additional investment based on off-site and brand advertising exposure crowds will be added. At the same time, in addition to providing crowd and channel strategy support, it will also provide material strategy assistance, realize the targeted creative delivery of materials and channels according to consumer segmentation behavior, and accelerate the consumption conversion with thousands of people’s material display . Spending the budget in the right place to maximize the value of exposure can be said to be the ideal effect that every advertiser wants to achieve when advertising costs and customer acquisition costs are steadily rising. The launch of JD Marketing 360’s serialized delivery tool allows Advertisers are one step closer to this goal. With the continuous iteration of omni-channel data and technical capabilities of JD Marketing 360, in the future, it will also help more advertisers find an efficient path to business growth and help maximize marketing effectiveness

5G has arrived, 6G is not far away, satellite networks will shine, but the road ahead is bumpy

5G has arrived, 6G is not far away, satellite networks will shine, but the road ahead is bumpy

Text | Xie Tao

“Star-Ground Integrated Network” and “Seamless Air-Space-Ground Coverage” are the scenarios described in the “6G Overall Vision and Potential Key Technology White Paper”, which was published by the China IMT-2030 (6G) Promotion Group in 2021. Released on the 6th.

The white paper predicts that 6G (sixth generation mobile communication technology) will be commercially available in 2030, enabling the transition from the Internet of Everything to the Intelligent Connection of Everything. Unlike the previous five generations of mobile communications, which were mainly ground communications, satellite networks in the 6G era will assume an important role.

However, judging from today’s technical level, the satellite industry chain is far from realizing the scenarios in the white paper in areas such as development, production, networking, operation and maintenance, and applications. Looking to the future, we need to lay a solid foundation for the industrialization of emerging technologies as well as leapfrog long-term planning.

Satellite Internet: a key infrastructure for 6G

For people in the non-communication industry, the IMT-2030 (6G) Promotion Group is an unfamiliar name. IMT is the abbreviation of “International Mobile Communications”. IMT-2030 (6G) is the working group to promote China’s 6G process. Its predecessor is IMT. -2020 (5G) Promotion Group. The 5G promotion group includes China’s major telecom operators, equipment manufacturers, universities and research institutions. Under the promotion of the Ministry of Industry and Information Technology, this is a platform that aggregates China’s industry, academia, research, and use forces to promote China’s 5G research and international exchanges and cooperation. It actively participates in, influences and guides the 5G standardization work of the ITU (International Telecommunication Union). In June 2019, almost at the same time that the Ministry of Industry and Information Technology issued the 5G commercial license, the original 5G promotion group was upgraded to the 6G promotion group.

In June 2020, ITU formally solicited technical views on the future development of IMT from all member states including China, and plans to complete the “Future Technology Trend Report” in 2022. This report will set the tone for global 6G programs and standards.

The “6G Overall Vision and Potential Key Technology White Paper” is the latest achievement of China’s 6G research, and is a mobile communication plan submitted by China to the ITU for the next ten years.

In this plan, the significant difference between 6G and 5G systems is that it clearly proposes to achieve “seamless global coverage” and build a “inclusive and intelligent human society”-this goal must be achieved with the help of key supplements from non-ground facilities such as satellites. . The white paper shows that 6G services will form eight business applications such as holographic communication, digital twins, immersive cloud XR, sensory interconnection, and global coverage, and can be further classified into three categories of application scenarios: immersion, intelligence, and global coverage. Global coverage will provide an integrated air, space, and ground network with seamless global coverage, so that there will be no mobile Internet blind spots on the planet. Ten years later, mankind will truly realize the “ubiquitous” network for the first time on earth. The perspective of global coverage helps answer a common question from all walks of life: 5G networks are characterized by high speed, large bandwidth, and low latency. 5G has just begun. How can 6G be put on the agenda again? The white paper gives the answer: humans have entered the 5G era for two years, but there are still more than 80% of the land area and 95% of the ocean area without mobile network signals, and the communication objects are limited to the space within 10,000 meters above the surface. , It is impossible to realize the “sky, sea and sea” Internet surfing. At the same time, there are still 3 billion people without basic network access facilities in the world, and the digital divide in economic and social development is widening. The SpaceX (Space Exploration) company founded by Musk has been intensively implementing Starlink two years ago because its business model is also based on the needs of these mobile network blank spaces. Currently, Starlink has launched 28 batches of low-Earth orbit global networking satellites, with more than 1,600 satellites in orbit. Starlink will deploy a total of 42,000 satellites-occupying 40% of the total capacity of low-Earth orbit satellites. Starlink has begun to land terminal services in Europe and the United States. Some people may ask: Will this space-based satellite Internet subvert the existing ground-based cellular network facilities featuring optical fibers, base stations, and iron towers? The white paper also gives the answer: satellite networks will not replace terrestrial networks, but provide strategic supplements in areas where the economics of terrestrial facilities are poor or beyond the reach of infrastructure, and ultimately integrate with terrestrial networks. In April 2020, the National Development and Reform Commission made it clear that “satellite Internet” is an important part of the construction of new infrastructure. In May 2021, China Satellite Network Group was formally established, and the new infrastructure of satellite Internet is steadily advancing. We believe that the ideal result of this new infrastructure is to build a high-speed network that is ubiquitous and without perception in real life. 6G vision calls for satellite network “leopard change” Satellite Internet is a product of the continuous development of satellite communications. With satellite communications, it has experienced three development stages of different orbit heights, different communication systems, different business types, and different coverage areas. From the 1960s to the 1980s, through the analog communication satellites in geosynchronous orbits, they mainly provided communication services to the government and public sectors; from the 1980s to the end of the last century, digital communication and low-orbit satellite communication satellites came onto the stage and gradually began to provide services to businesses and families. , Individuals provide services; from the beginning of this century to the present, multi-orbit high-throughput satellites (HTS) have brought true satellite Internet, providing users with more diverse network access options. One of the most famous forerunners is Motorola’s aborted Iridium project. At present, under the background of accelerating and deepening 5G commercial use, the development plan of satellite Internet is to transfer 5G base stations from ground towers to low-orbit small satellites, and dynamically splice ground coverage through multi-satellite networking. The signal is transmitted to the terminal without ground network signal. According to our research, the country is in the early stages of satellite Internet development, and “rigorous needs” in industries such as emergency disaster reduction, resources and environment, transportation and logistics, and energy pipeline networks are constantly emerging. The Internet of Vehicles, Internet of Things, and Industrial Internet are crossed by 5G technology. In converged applications, satellite networks will be very useful. With the advancement of technology research and development in 5G on the satellite, integration of communication-navigation-remote sensing, and air-space network connection, smart agriculture, smart city, smart manufacturing, smart cultural tourism, autonomous driving, financial services, home and individual users Other application scenarios will also be supported by satellite networks. And moving from 5G to 6G will be a process in which satellite network services are more convenient and easy to use, scenes are constantly enriched, and the domestic market scale is growing exponentially. We estimate that if 100 billion yuan is invested in satellite development and deployment during the infrastructure period (initial in 2021), the downstream terminal and industry solution market is expected to reach 200 billion yuan after three or four years. After 2026, industry applications and The scale of the space-time big data service market will reach 700 billion yuan. At the beginning of the construction of a new generation of satellite networks, how to maximize the capability structure, utilization efficiency and cost advantages of low-orbit satellite communications through innovation is the key to whether the 5G network can go to the sky and the 6G vision can be realized as scheduled. Starting from the new infrastructure needs of China’s “satellite Internet”, we believe that the technological innovation direction of satellite networks is to finally form a space infrastructure with complete “communication, navigation, remote, calculation, and storage” space-time big data service capabilities. The construction of satellite networks should draw development momentum from the latest ICT technologies, which have not yet been included in the vision of traditional spacecraft development departments: one is the “intelligence” that can integrate artificial intelligence, machine learning, quantum computing, blockchain and other technologies; The second is the “opening” of interfaces, software and hardware, the market to the industrial ecology, which minimizes supply chain costs and enhances user experience; the third is to build end-to-end, endogenous dynamic “security” at the beginning of satellite networking. Satellite evolution speed lags behind network demand In low-Earth orbits at altitudes of 200 km to 2,000 km, with the rapid increase in global small satellite networking activities, in the 5G commercial period, satellite networks have highlighted three development trends, including both new forces and constraints. First, the application density of new technologies in satellite networks has increased. For example, satellite research and development are achieving low-cost and miniaturization, and launching costs are also decreasing. Technologies such as Hall propulsion, composite materials, inter-satellite optical communications, and fully electronically scanned phased array antennas have gradually entered the industrialization stage, providing for satellite network upgrades. A new technological basis has been created. Second, the digital economy has brought about an incremental market for satellite services. The interconnection of everything, wide area coverage, and ultra-large bandwidth are the characteristics of 5G network services. Satellite network users are also looking forward to an application experience similar to terrestrial 5G business scenarios, and are willing to pay for the service providers who are the first to meet their special scenario requirements. In the 6G era, satellite networks are the most effective solution in the face of the global digital divide due to factors such as geographic conditions, population distribution, and economic development levels. In addition to commercial forces, social and political driving forces will also be increasingly strengthened. The third is that the satellite network presents “abundant scarcity”, which is a technical challenge accompanied by a positive situation. On the one hand, with the technological iteration of multiple satellites and even dozens of satellites, the difficulty of expanding the scale of satellite networks is reduced, and the number of satellites in orbit has also changed from scarcity to ample; but on the other hand, a single satellite is limited by energy and weight. Such restrictions, insufficient resources available for networking adjustments, resulting in huge fluctuations in user experience. Behind this “abundant scarcity” is today’s satellite supply-side technology that needs to be improved urgently. For example, satellite in-orbit storage and computing, satellite-to-satellite and satellite-to-ground data transmission capabilities are obviously lagging behind; the control planes of different satellites lack standardized interfaces and are poorly compatible, making it difficult to realize intelligent networking; communication standards and protocols have yet to be unified; satellite control is mainly Relying on mission planning on the ground, the efficiency is low and there are hidden safety hazards; the satellite network security architecture is easily compromised, and the data transmitted through the air interface is easily intercepted. On the user side, compared with terrestrial 5G, the convenience of satellite network applications is far from 6G expectations. For example, satellite remote sensing data charges are high, satellite communication charges per unit bandwidth resource and per unit bit transmission are high, and the charging model is rigid and unfriendly; the timeliness of the satellite data supply chain is poor, and it cannot stably and continuously meet the needs of refined applications; the interface of satellite applications With poor interface ease of use, users and developers face technical barriers far higher than those of general Internet applications. In the policy field, many uncertainties still restrict the development of the satellite network industry. How to reasonably plan and allocate the radio frequency and orbital location resources required by the satellite network in commercial scenarios is a question that market entities expect clearly. Since space belongs to the human “commons” space, with the increase in satellite deployment, the ownership of its data assets in the “commons” has yet to be clarified by the international legal system. At the same time, geopolitics directly affect the overseas deployment of satellite network ground measurement and control infrastructure. Multinational businesses need to balance market competition and access risks, and overseas market expansion and user service delivery are difficult. Task List of China’s Satellite Industry Moving from 5G to 6G will inevitably face a series of technical discussions, policy games, and commercial competition. Many uncertainties still need to be resolved through demonstration and practice after the release of the white paper. However, the white paper can be used as a long-term action for the Chinese satellite industry to grasp the current situation. pointer. We foresee that in order to serve commercial 6G networks in 2030, a new generation of satellite networks must meet the following four application expectations: One is the flexible networking of a large number of satellites. Building a flexible intelligent network architecture based on the number of satellites can reconstruct and expand the topology and functions of the satellite network at any time as needed. The second is multi-load, multi-task, and soft handoff. In order to improve the efficiency of space resource utilization, each satellite and each satellite network is equipped with multiple types of loads. The software defines satellite functions and on-orbit updates, which can perform soft handover in response to different tasks and establish a network topology suitable for new tasks. , Call the payload and complete the task. The third is the integration of world resources. Satellites can coordinate the utilization of space and earth network resources including perception, transmission, calculation, storage, communication protocols, frequencies, tasks, etc., follow uniform commercial standards and maximize the utilization of energy, bandwidth, frequency, orbit, and data. The fourth is the integration of perception, transmission, storage, and computing. In the data link between the networked satellites, the integrated design of information collection, transmission, calculation, and application is realized, and the change of demand scenarios is swiftly responded to, and data security is ensured. With these expectations, which satellite technologies will help support the 6G vision? Standing in the 5G era, in which areas should the commercial satellite industry invest in innovation and R&D in order to build the four pillars of the air-space-ground integrated network? We believe that the satellite network in the 6G era can be divided into seven functional domains in the space segment and one functional domain in the ground segment. The functional domains of the space segment include perception, transmission, storage, computing, platform, function, and network security (see Table 1); the functional domains of the ground segment are mainly used for ground support, including ground stations, launch sites, and satellite-to-ground integration Core network, etc. Some of the technologies in these eight functional domains have entered commercial use and tend to be stable and mature, while most of them are still in the verification and testing stage, requiring strategic investment to achieve key breakthroughs. At this stage, the more important thing is the transformation of the satellite industry chain. The immediate question is whether the commercialization of satellite development and production will bring about a reduction in the cost of satellite networks and applications? At the same time, how to use the saved costs to break through the bottleneck of existing satellite design and research and development, and to drive a moderately advanced technology research and development for 2030? China’s private commercial aerospace has only started for a few years, but the “catfish effect” has begun to appear. The cost of the entire satellite and the launch cost of satellites are decreasing, and the delivery cycle of satellite products is gradually shortening. The design method and process innovation of “onboard integration” is conducive to the on-demand customization of satellite functional loads. Mass production of small satellites required for future constellation networking in a flexible manner will gradually become the mainstream practice for domestic delivery of commercial satellite orders. Those enterprises with capacity reserves and technical preparations will gain a leading edge in the new satellite network infrastructure that started in the 5G era and ended in the 6G era, and will drive the prosperity of the entire satellite industry chain. In order to solve the “question list” set out by China’s 6G vision for satellites, the main players in the industry chain must collaborate to form an innovative network, in software-defined satellites, on-satellite 5G, standardization, inter-satellite link technology, innovative satellite configurations, and ground Terminal applications and integration of communication, navigation and remote control have surpassed the international advanced level, forming a new generation of satellite product pedigree with China’s independent and controllable core technology. 5G has arrived, and 6G is not far away. We hope to work with China’s commercial aerospace partners to use epoch-making satellite hard technology innovation to shape a smarter and more beautiful human future. * Originally published in Caijing Magazine on June 21, 2021.The author is the founder and CEO of Jiutian MSI; Editor: Mark

In the era of digital economy, the application of AI and cloud computing technology has become the consensus of the development of all walks of life. With the further deepening of the integration of artificial intelligence and industry, the development of AI has temporarily become a phenomenon of the times.

Recently, Baidu Smart Cloud released a series of white papers on the “Integration of Cloud and Intelligence” technology and application analysis, drawing a clear “map” for the future direction of enterprise AI technology development.

For the problem of how to go to the cloud and how to use AI empowerment in the intelligent upgrade of enterprises, the white paper gives the “optimal solution”: under the general trend of integration of cloud and intelligence, build a full-stack model of enterprise AI development.

Three keywords for future enterprise AI development: scenario first, independent innovation, efficiency is the key

An industrial study conducted by Tsinghua University shows that for a new technology to develop for a long time, it needs to be embedded in existing production factors and can continue to create value.

The same is true for companies developing AI technology. Whether a new technology can continue to develop is a prerequisite for self-consistent business. From an enterprise perspective, this is also the purpose of developing AI technology: to empower specific businesses.

Baidu’s “Cloud Intelligence One” white paper also reveals this point.

The white paper mentions: “The definition of requirements based on business scenarios is the basis for successful AI algorithm model development.” Baidu found in the process of serving companies that more than 80% of the requirements need to be customized according to actual application scenarios.

Reflected in the development of AI technology, a good AI development platform needs to consider the technology development environment that matches the application scenario.

We take Baidu’s AI development platform as an example. For actual business scenarios such as quality inspection, inspection, OCR, remote sensing image analysis, text classification processing, and product inspection, Baidu has built a series of algorithms, tools and components to help companies in AI During the development process, AI development oriented to scenarios and business was established.

Such AI development may make the application route from AI technology development to the business end shorter, and the investment in AI technology may also be more intuitive to see the effect.

In fact, because of the diversity and complexity of scenarios, companies have very scattered demand for AI technology development, because companies need to integrate with specific businesses. This is why many companies are trying to build their own AI development capabilities, because only with independent technological development can they have sufficient flexibility and adaptability in business applications.

In order to meet such requirements for flexibility and adaptability, Baidu Feida’s core open source framework has made a lot of optimizations for the deep learning technology needed in the industry. For example, for the development needs of enterprises, Baidu Smart Cloud has launched the Flying Paddle Enterprise Edition, which meets the diverse AI development needs of enterprises through a zero-based EasyDL development platform and a full-featured BML development platform. Judging from the cloud intelligence integration white paper, there are currently two types of developers on Baidu’s AI open platform, one is AI application developers, and the other is AI algorithm developers. AI application developers may be relatively more familiar with the company’s own business, but do not have a deep understanding of AI technology. Therefore, a zero-threshold development platform such as EasyDL is needed to meet development needs. For example, an AI model that can simply extract business data and automatically extract features can be made through EasyDL, and it can be deployed on different hardware platforms to meet the application requirements of the enterprise. For AI algorithm developers, they may pay more attention to the effect of the algorithm than the process from technology development to application. Therefore, on the full-featured BML development platform, they can meet the needs of users through preset models and visual modeling. The demand for development efficiency. In fact, AI technology development platforms such as Baidu Feida should not only meet the flexible needs of enterprises for AI development, but also the efficiency of AI development is also valued by enterprises. Because the development and application of AI technology is not only a technical issue for enterprises, but sometimes it is also a cost issue. This means that the development platform needs to consider the issue of efficiency from the underlying architecture of AI development. Also take Baidu Feipad Enterprise Edition as an example. In the data labeling process of enterprise AI development, the intelligent cleaning and automatic annotation capabilities of Feipad Enterprise Edition can greatly reduce the cost of data annotation. For another example, the continuous iterative optimization capabilities of the Flying Paddle Enterprise Edition based on the data closed-loop realization model can also further improve the efficiency of enterprise AI development. The development of AI technology by enterprises means a certain cost investment. Therefore, it is very important to improve the “cost-effectiveness” of AI development. The key to improving the “cost-effectiveness ratio” is actually choosing a high-quality AI technology development platform. So, what kind of development platform is considered high-quality? A platform that understands the actual technology development needs of the company better than the company. Take Baidu as an example, AI technology has been implemented smoothly in various fields. For example, in the energy field, it has cooperation with State Grid and Southern Power. In the field of communications, Baidu AI has also successfully landed in China Unicom and mobile companies. At present, the commercialization of AI is smooth, indicating that Baidu has a deep understanding of AI. The deeper the understanding of technology, it means that Baidu better understands the pain points of enterprise AI technology development. Therefore, in terms of technology and understanding of commercialization, Baidu may better help companies develop and apply AI technology. Why cloud intelligence integration is the general trend of future AI technology development The development of enterprise AI technology is inseparable from the general trend of AI technology evolution. The current development and evolution of AI technology has three main characteristics. The first is that under the guidance of low-cost and high-efficiency enterprise needs, AI capabilities have evolved from single-point modular development to technology development and application in multiple business scenarios. In the first stage of the development of AI technology, the development of enterprise AI technology is mostly in the application exploration stage. After the business scenario is found, the development of AI technology is further deepened. This is because enterprise-side AI development requires low-cost and high-efficiency solutions, and it also needs to lay the foundation for technology development for the full application of AI technology in the future. This requires that the AI ​​technology development platform not only meets the needs of enterprise modular AI development, but also needs to meet the needs of comprehensive intelligent upgrades in the future. For example, in the process of upgrading AI technology from a single point of application to multiple business scenarios, companies will inevitably encounter management issues such as the development, application, and operation and maintenance of AI capabilities, such as the sharing of AI data between different businesses. Problems such as engaging in data Lonely Island are formed within the enterprise. In this regard, Baidu’s solution is to build a set of AI capability production and centralized management platforms for enterprises, and build an infrastructure for enterprise intelligent upgrades. The advantage of this is that enterprises can form a middle platform of capabilities from AI development to operation and maintenance management. Baidu Smart Cloud is the foundation of this infrastructure. This actually leads to the second feature of the future development of AI technology: Cloud is a platform for large companies to export AI capabilities, and there is a coupling between AI and cloud. For example, a certain industry needs AI vision capabilities and AI knowledge graphs. Through the integration of cloud intelligence, it is possible to meet the needs of enterprises for AI capabilities. This is actually the coupling between AI and cloud. In terms of specific cases, in the cooperation between State Grid and Baidu Smart Cloud, on the basis of the integration of cloud and intelligence, and based on the knowledge graph, Baidu Smart Cloud has built a set of grid fault handling system for State Grid Electric Power, and realized the grid fault handling. The ability of automatic reasoning and judgment and knowledge retrieval has improved the efficiency of power grid fault judgment and disposal by more than 20%. In the development of cloud-intelligence AI, Baidu’s brain integrates a large-scale AI production platform that integrates software and hardware, and the cloud is a platform for Baidu’s AI capability output. With such AI technology capabilities, AI has become the intelligent hub of the enterprise, opening up the internal data of the enterprise , Knowledge and business, and can promote more intelligent business innovation. The reason why it has such an ability to develop and apply AI technology is because Baidu has full-stack AI technology and a complete development ecology as the basic support. In addition to coupling, the third characteristic of current AI technology development is the full-stack technology development. Why is Baidu Smart Cloud able to provide so much support for enterprise AI technology development under the integrated cloud and intelligence system? The core reason is that Baidu has full-stack AI technology and capabilities. The full-stack technical capabilities are reflected in the AI ​​development infrastructure, which brings about a more cost-effective AI technology development program. As an infrastructure, cloud intelligence can meet the future needs of enterprises for high performance, high cost performance, and high utilization of AI second-tier facilities on the enterprise side. The second is to provide full-process optimization and development efficiency tuning, and to provide solutions for enterprise customization needs. For example, Baidu Smart Cloud uses a three-tier infrastructure of AI computing, storage, and containers, and under the AI ​​development architecture that integrates software and hardware. AI and cloud are not simple additions, but fusions at the bottom. Therefore, the performance of the computing layer is higher, and the data The processing speed is faster, the storage layer data processing is faster, and the container layer resource management is more efficient. We take the artificial intelligence platform of State Grid as an example. Based on full-stack AI capabilities, State Grid has built relevant general AI capabilities including image recognition, face recognition, speech and text recognition, and knowledge graphs. On the development side, State Grid has implemented a full-process collaborative development model, enabling model developers, application developers, and business application personnel to have intelligent power service capabilities through the development tools and various interface services provided by the Baidu development ecosystem. From the enterprise perspective, what enterprises need is to customize AI development solutions on demand. Therefore, AI vendors are required to have sufficient technical capabilities to support them, as well as flexibility in deployment. The demand for AI capabilities of an enterprise is not static, but is constantly adjusted as the business changes. For example, a product with 2 million and 200 million users not only means that the demand for AI computing power has increased, but the focus of AI algorithms may be different. Therefore, AI cloud is a more “flexible” solution that can better meet the needs of enterprises. We assume that after 200 million users of this enterprise need to identify users, not only AI data processing is needed, but AI image processing capabilities may also be needed. This means that the AI ​​development platform also needs to have full-stack AI capabilities as the underlying support, so as to meet the needs of different AI capabilities for the future development of enterprises. At present, Baidu has many successful cases in the development of full-stack AI. The experience behind these cases is not only an asset for future enterprise AI development, but also for the development of enterprise full-stack AI capabilities in the future. s help. Written at the end: Giant technology companies are grabbing the big track, such as Baidu, Microsoft and other companies, aiming to build infrastructure in the era of smart economy and become “water, electricity, and coal.” The posture of traditional enterprises is to “lean against the big tree so as to enjoy the cool”, and use other people’s technology to efficiently empower themselves. Therefore, when enterprises are upgrading their intelligence and choosing AI “big trees”, they must not only pay attention to the present, but also consider the future. The white paper reveals the general trend of AI development in the future. In the future, AI technology will further integrate with the industry and bring technological dividends to various fields

However, in Apple’s ideal state, AirTag is used for items such as backpacks, keys, and bicycles, not for people and pets. But in practice, AirTag not only can “recover” lost items, it may also become a cheap and convenient tracker.

Android users are more easily tracked by AirTag

AirTag uses low-power Bluetooth to connect, and the ultra-wideband U1 chip is used for positioning and pointing. It can easily find the items tied to the AirTag.

If the AirTag leaves your “line of sight”, it will broadcast to surrounding Apple devices such as iPhones and Macs, and upload it to the cloud anonymously, so that you can see the movement trajectory and approximate location of this AirTag.

This is probably the operating principle of AirTag. The equipment is simple and the principle is not complicated, but the rule logic may be more important. From its release to the present, AirTag’s firmware has been upgraded in a round. What the new firmware (version number is 1.0.276) is not to improve performance and add new functions, but to focus on optimizing security. In the past, AirTag left its owner and moved its location. It would only play a sound after three days to remind people around. AirTag’s “three-day” timer will be reset when it is close to the “master”, this loophole may be exploited by people with intentions. AirTag’s new firmware revised the “three days” period to a random reminder within 8 to 24 hours to avoid malicious tracking between intimate relationships. In addition, when the iPhone finds that there is an unfamiliar AirTag nearby, there will be a corresponding pop-up notification, but Android devices do not have such a reminder (or warning). Therefore, relatively speaking, Android users are more likely to be “secretly” tracked. For this, Apple is also developing an Android application that allows Android users to quickly and easily detect AirTag or accessories based on the “find” network function. The AirTag for Android application is expected to be launched by the end of the year. AirTag is a very simple object, and Apple’s purpose is also very simple, which is to use a huge “find” network to “anti-lost”. But some of the rules are not thoughtful enough, and there are still some loopholes that can be exploited, making it a product that has both good and evil. AirTags are a smart and adjustable “ecology” In May of this year, Geoffrey A. Fowler, author of the “Washington Post” technical column, wrote an article criticizing AirTag for not doing enough “anti-tracking”. Through simulation experiments, he and his colleagues showed that it is easy for people with interest to bypass AirTag’s anti-tracking measures. Even if Apple upgrades the AirTag firmware, the warning sound is no longer a fixed time, but the time will be reset after contacting the owner’s iPhone. Therefore, if the tracker and the tracked live together, the AirTag’s warning sound may never Will be activated. So far, Android users are still unable to distinguish well whether there are maliciously placed AirTags around them. “This is a potential threat to 50% of Android users in the United States.” In addition, the warning sound emitted by AirTag lasts only 15 seconds, the volume is 60 decibels, and then it is silent. And Jeffrey Fowler also found that when the top of the AirTag receives pressure, the warning sound will become smaller or even disappear. After these vulnerabilities in AirTag were discovered, in addition to blocking the loopholes in the functional rules, Apple’s vice president of marketing Kaiann Drance told The Washington Post that AirTag, which cooperates with Apple’s “Find” network, is a set of “active Threat measures” are intelligent and adjustable systems. “We can continuously improve the operating logic and rules behind them to promote this system to become better.” ▲ Kaiann Drance, Apple’s vice president of marketing. And now, Apple is constantly making adjustments and improvements. The new firmware may be just the first step. After the Android application goes online, the anti-lost rules may be more stringent. However, Bluetooth anti-lost devices such as AirTag are not Apple’s first, and the way to use online devices to help find is not an idea from Apple, but the special feature of AirTag is that it relies on the “ecology” that Apple has built over more than ten years. The engineer at Apple Park knocked down a line of code and the OTA on the device will quietly change the way your device operates. The same is true for the small AirTag. This may be what Kai An, Apple’s vice president of marketing, said “smart, smart, Adjustable system”. Compared to traditional Bluetooth anti-lost devices such as Tile, Apple has done more to prevent tracking behavior, and Tile has not taken action to prevent tracking. But AirTag, which has received much attention at present, shows that even Apple, which pays great attention to user privacy and device security, has failed to consider all the risks brought by new technologies and is still in the groping stage. The old-fashioned double-edged sword problem In response to AirTag’s approach to the owner’s reset of the warning time loopholes, Corbin Streett, a security expert at the American Organization for the Elimination of Domestic Violence, told Macrumors, “The tracking threat pattern generated between intimate relationships is unique and Not universally. For the average company, the general concern is external threats, not the people sleeping next to you.” Moreover, this kind of incident is quite special, it is difficult to distinguish and distinguish by machine through rules, and whether it is too strict for the small AirTag to bear too much “right and wrong”, after all, the technology itself is not wrong, the wrong is the human heart. This is like the mother box in the DC universe. In the hands of Darkside, it is the strongest weapon in the universe. In the hands of the Justice League, it can resurrect Superman. ▲ The walking supercomputer “steel bone”. Just as the steel frame said, “The mother box is a modified machine. The mother box does not have the concept of killing, dying, alive, or saving people. They rearrange the material according to the owner’s wishes to regenerate and restore the original state.” Before the appearance of Bluetooth anti-lost device, there was no such discussion about “anti-tracking”. Apple, standing in the center of the world’s science and technology, naturally has a high degree of attention. Every product is born under the spotlight. The same is true for AirTag. Naturally, there will be endless positive and negative discussions about it. From now on, for AirTag, Apple’s earliest layout is actually the U1 chip integrated with UWB technology on the iPhone 11. Compared with common communication technologies such as Bluetooth and WiFi in the industry, UWB technology is mainly used for short-distance precise connection and data transmission. Previously, the iPhone equipped with the U1 chip can be quickly paired with a Mac or iPad, and data can be transferred via AirDrop. The emergence of AirTag is the landing of U1 chip and UWB technology in short-distance precise positioning technology, and the “find” network is an extension. If predicted, U1 chip, UWB technology, AirTag, and the current spatial audio are all Apple’s layout in the AR field. This should be one of Apple’s goals for launching AirTag. In fact, before the advent of AirTag, if you want to track maliciously, you can also buy trackers based on GPS and LTE on Amazon. After the emergence of AirTag, there is nothing more than an additional channel for these interested people. ▲ GPS tracker on Amazon. Fire can start a prairie fire, or it can bring warmth. The same is true for AirTag. In some people, AirTag may be a very good tool for finding objects, while in others, AirTag is a tracker. Even if Apple continues to upgrade and improve the rules, they can always find loopholes in these rules to conduct illegal actions. It’s just that when Apple releases AirTag, if it can simultaneously release an application for the Android platform to cater for more user groups, it may be more humane and thoughtful. #Welcome to follow Aifaner’s official WeChat account: Aifaner (WeChat ID: ifanr), more exciting content will be provided to you as soon as possible. | · ·

China News Service, Chongqing, June 21 (Reporter He Penglei) On the 21st, the Chongqing Higher People’s Court held a press conference stating that since 2021, Chongqing courts have concluded 203 cases of telecommunications and network fraud and related cases, 900 of which have been concluded. 790 people were involved in 166 crimes, and the amount of fraud involved reached 1.84 billion yuan (the same below).

According to Zhang Bo, President of the Second Criminal Tribunal of the Chongqing Higher People’s Court, while punishing telecommunications and network fraud crimes in accordance with the law, the Chongqing court also paid attention to source governance and end-of-line attacks, and carried out a full-scale attack on upstream and downstream related crimes, and resolutely cut them off. And destroy the industrial chain of illegal and criminal activities in the telecommunication network Since the beginning of this year, Chongqing courts have accepted 390 cases of telecommunications network fraud and related criminal cases with 1,704 people, and concluded 203 cases with 900 people.

“The city’s courts adhere to the criminal trial policy and philosophy of’emphasize the more important, despise the lesser’, and adhere to the main theme of strict law and strictness in criminal cases of telecommunications network fraud.” Zhang Bo said that for organizing and leading telecommunications network fraud criminal groups Principals, organizers and leaders of telecommunications network fraud criminal groups, and active participants who play a major role in joint crimes shall be severely sentenced in accordance with the law, and severe punishments shall be resolutely sentenced in accordance with the law if the crime is serious. Since the beginning of this year, the city’s courts have sentenced 80 telecommunications network fraud criminals to more than five years but less than 10 years in prison, and 89 telecommunications network fraud criminals have been sentenced to more than 10 years in prison. The severe sentence rate is 9.89%, which is higher than the overall level of criminal cases. About 2.3 percentage points higher.

At the same time, the Chongqing court has also increased its efforts to recover stolen goods from criminals swindling telecommunications networks. We shall resolutely pursue all the property obtained by criminals illegally without setting a time limit, and resolutely prevent criminals from obtaining illegal benefits through telecommunications network fraud. At the same time, increase the application of fines and other property penalties, pay attention to economically punishing and sanction criminals, and resolutely deprive criminals of the economic ability to commit another crime. Since the beginning of this year, the Chongqing court has imposed a fine of more than 62.13 million yuan on criminals in telecommunications network fraud, and all of them have been transferred for execution.

In addition, the Chongqing court also strictly controls the conditions for applying probation and exemption from punishment in accordance with the law, and implements the policy of severely punishing telecommunication network fraud crimes in accordance with the law. Since the beginning of this year, the Chongqing court has applied probation for 206 persons in 86 cases of telecommunications network fraud. There is no exemption from criminal punishment, and the application rate of probation is 24 percentage points lower than the overall level of criminal cases.

It is worth mentioning that while Chongqing courts severely punish telecommunications network fraud crimes in accordance with the law, they also deal with minor crimes, coercion, tricks to participate in telecommunications network fraud criminal activities, and secondary criminals, threatened accomplices, and have Criminals who surrendered, made meritorious services and other statutory leniency punishments, pleaded guilty and punished after returning to the case and actively returned the stolen goods are treated differently and punished with leniency, which fully reflects the appeal of criminal policies.

Zhang Bo said that Chongqing will carry out a three-year national anti-fraud campaign from 2021 to 2023. The Chongqing court will continue to severely punish telecommunication network fraud crimes in accordance with the law, with “strikes” to promote “prevention”, “strikes” to promote “management”, and “strikes” to promote “control”, forming a powerful deterrent to telecom network fraud criminals; Implement the policy of both leniency and strictness, and encourage criminals in telecommunications network fraud to surrender and reform. The Chongqing court will also analyze and study the law and characteristics of telecommunications network fraud crimes in conjunction with trial practice, and promote the strengthening of telecommunication network fraud crimes from the source. (Finish)

After years of development, “618” has become one of the best shopping festivals on China’s e-commerce platforms. During this period, major platforms have made great efforts, hoping to exchange more affordable prices for higher transaction volume. However, with the continuous increase of promotional activities, the attractiveness of centralized shopping festivals such as 618 to consumers is gradually diminishing, and some users have also experienced aesthetic fatigue, and the complicated calculation methods of discounts and endless marketing routines are even more difficult. Simply let some users give up their enthusiasm for participation.

It can be said that in the current age of consumption dominated by young people, it is difficult to retain consumers with simple routine discounts. In the face of this situation, Suning.com breaks the tradition and through considerate services and novel and diverse live broadcast activities, Stand out from the fiercely competitive 618.

Aiming at the youth market and creating empathic consumption

A few years ago, e-commerce platforms would hold a grand party on the day of the “Shopping Festival”. Although this method is lively, it is far away from consumers. Therefore, the greater role of this type of party is the atmosphere group, which makes the event more It is known, rather than directly driving the growth of trading volume.

With the rise of short video, its strong interaction and high sinking characteristics have made live delivery of goods an important sales method. In this year’s 618, major platforms have also shifted their focus to live delivery of goods.

For example, in this year’s 618, Suning.com focused its attention on young people and created an “e-commerce variety show” that young people prefer.

This year, Suning.com has stretched the front of the 618, setting up two rounds of pre-sale periods from May 24 to 31 and June 12 to 17. In addition to pre-heating for the 618, it is also used by young people. In the June 1st wave, the “Children’s Day” was newly added to the two rounds of pre-sales. Hundreds of stars including Zhang Xinzhe, Zhang Yixing, Guan Xiaotong, etc. were invited to live broadcast the goods in twelve different vertical fields. Let the audience choose the live broadcast room according to their hobbies. For audiences who don’t have a clear target, Suning.com has also created a “blind box live broadcast” method, where you can watch whoever you visit.

“Children’s Day” grasped the theme of Children’s Day and divided the live broadcast rooms into “childhood delicacy” and “night study room” to meet the needs of all kinds of consumers more vertically, and at the same time awakened The childhood memories of users. Suning refers to this approach as “empathy consumption”, which enhances the audience’s sense of substitution by recreating various life scenes. Suning.com believes: “The consumption method of frantically chopping hands to relieve stress is not worth promoting. What really resolves anxiety is the improvement of mood. This is also the heart of the Children’s Day.” In addition to the rich live broadcast content at the variety show level, the benefits of “Children’s Day on June 1st” are also full of sincerity, and the promotion is not lost on the day of June 18. There are also activities such as fast zero-yuan purchase and 1 yuan blind box opening. OPPO mobile phones , Weilai Automobile, Moutai, Nintendo game console and other products have been included in the list of prizes. At 8 o’clock on the night of 618, Suning.com and the Xiaoguo team jointly created the 618 talk show graduation meeting of “Graduation Wild Must Be Together”, inviting stars such as Xiao Jingteng and Zhang Meng to prepare 10,000 graduations based on the hot topics of the graduation season. Gifts and 500 million red envelopes, once again launched promotional activities that directly hit the hearts of young people. The total number of views and interactions on the “Children’s Day” and the graduation talk show on the whole network exceeded 300 million. During the 618 period, it gained a high degree of attention, and the high attention was transformed into a strong consumer power. It is a brand that participated in the Suning. And partners have brought rapid growth. It can be seen that in addition to meeting traditional user product needs, Suning.com began to pay attention to satisfying users’ emotional needs in this year’s 618 event. The innovative “variety + e-commerce + live broadcast” scene consumption model covers a variety of usage scenarios. It provides a window to resolve anxiety for young people whose lives are increasing day by day, so as to narrow the distance between the two parties and win a broader market for themselves.

One-stop trade-in, making 618 more worry-free

The annual 618 is the time when home appliance products are intensively promoted. Behind the continuous influx of new orders is the burnout of a large number of users when dealing with old products. For small products such as mobile phones and computers, the process of trade-in is basically the same as sending an ordinary courier, but for large household appliances, every step of valuation, recycling, delivery, and installation is a lot of trouble. In the past, consumers had to purchase new appliances and contact old appliances for recycling, and arrange the time for recycling and delivery. Some products even had to be distributed and installed in stages. In addition, if you are not contacting a regular recycling agency, you may need to wrestle with the recycling price. After several rounds of tossing, the good mood of saving money in 618 has been wiped out. Suning.com has observed this user’s pain point. In April this year, it launched a new trade-in service, increased subsidies, and at the same time provided one-stop trade-in services for refrigerators, washing machines and other products to nearly 50 cities across the country. In order to achieve this, Suning has integrated more than 700 partners and 7,270 certified engineers. At present, the maximum number of operations in a single day can reach 50,000. The result of these efforts is an improvement in the quality of consumer experience. Now, consumers can complete the evaluation of old products directly on the Suning.com app. After selecting the new product, they can see the deducted price. After the order is completed, the old and new delivery will also be completed at one time, eliminating the need for cutting Worry about price, coordination time and other aspects, worry-free and convenient. This year’s 618 has become a big test to verify the effect of service improvement, and Suning.com’s transcript is also excellent: a total of 180,000 people participated in the exchange of old during 618, of which the air conditioner’s renewal accounted for 35%, and 3C The number of product renewal orders increased by 145%, saving an average of more than 500 yuan per user. Driven by the trade-in, the number of buyers of Suning Tesco’s new products during the 618 period also increased by 154%. Suning.com leveraged its years of offline service experience, combined with big data, smart marketing and other methods to build a standardized exchange-for-new platform, so that users have no worries when renewing at 618.

Turn the shopping festival into an IP, tailor-made activities for different people

At 1 am on June 18, Suning.com released a battle report showing that in the first hour of 618, Suning.com’s whole-house home improvement and smart home products continued to sell hot, with sales increasing 135% year-on-year. During the same period, the sales of Suning Outlet luxury products increased by 176% year-on-year. Driven by the European Cup, sales of beverages increased by 79% year-on-year. In addition, the 618 exclusive red envelopes launched by Suning.com Super members also contributed to a 68% year-on-year increase in member consumption. All these achievements prove that Suning’s innovative methods and caring services in this 618 have achieved excellent results. Suning’s vision does not stop at 618. Fan Chunyan, vice president of Suning.com’s platform operation group, said: “618 and Double 11 are the two largest consumer festivals in China. Now that the traffic is peaking and the market does not undergo fundamental changes, they will continue to be in the foreseeable future. It will be synonymous with the Consumer Festival.” It can be seen that Suning is exploring ways to integrate e-commerce and entertainment content, and build the Shopping Festival as an IP. This year’s “Children’s Day” is just the beginning. In the future, Suning.com will also create exclusive consumer activities for different groups of people. Such “festivals” may appear more frequently

At 618 this year, iFLYTEK’s smart voice recorder, known as “a must-have artifact for office and conferences,” has been the sales champion of the two-platform voice recorder category on JD.com and Tmall for three consecutive years. Among them, iFLYTEK’s smart voice recorder SR502 won the title of single product sales in the voice recorder category on Tmall’s platform on June 18. The product, iFLYTEK’s wrist-type voice recorder R1, has also won the double champion of Jingdong bracelet-type voice recorder in single product sales due to its advantages in expanding multi-scene applications.

When talking about voice recorders in the past, many people’s first impression is that they have a single function and do not meet the needs of contemporary people. As a result, voice recorders have always survived among their existing consumers. After the birth of the smart phone, the traditional voice recorder lost some of its users.

But in fact, it is understood that 81% of voice recorder users need transcripts, and the groups that use voice recorders are mainly white-collar workers, journalists and students. Based on the unsolved pain points of these traditional recording scenarios, iFLYTEK’s smart voice recorder was created as needed.

IFLYTEK has widely used AI voice technology in smart recording pens, so that consumers can quickly obtain the corresponding text after the recording is completed. And to meet the needs of consumers in different sub-scenarios, so that the traditional voice recorder exudes a new light because of AI.

For example, iFLYTEK’s SR series smart recorders are equipped with AI algorithms with independent intellectual property rights to reduce noise. They can use adaptive filtering to eliminate noise for sound source localization. The pickup distance can reach 15 meters and the human voice is clearer. At the same time, it also introduced seven scene modes such as speech, conference, interview, standard, memo, music, and power saving to meet the needs of different occasions. The functionally very practical iFLYTEK smart voice recorder has its own key content marking function. As long as you directly touch the screen during recording, you can add tags to key content. After the recording is over, you can search for keywords to view the highlighted key content, and it also supports simultaneous sharing and editing on multiple platforms such as mobile phones and PCs. Among them, in the function of transcribing, iFLYTEK’s smart voice recorder is more “precise”. With the support of a series of high-precision technologies such as microphone array smart pickup technology, smart noise reduction technology, voice transcription technology, offline transcription technology, Chinese and English translation technology, iFLYTEK’s smart voice recorder is accurate in a variety of work scenarios The sound pickup, even if it is 15 meters away from the target, or in a noisy environment, it can intelligently filter out the noise, and only retain the clear original sound of the target; after the recording is over, the manuscript is quickly transferred and saved, Intelligent upload to the cloud, and can also be transcribed and written operations without the network. The current smart voice recorder market is undoubtedly a red sea. In order to maintain its own technological competitiveness, HKUST Xunfei has set up technical indicators internally to achieve a 30% year-on-year technological growth. In the past ten years, R&D investment accounted for 20% of operating income. about. Accompanyingly, the situation of domestic smart recorder players has gradually become clear, and iFlytek is undoubtedly the leader. Based on the annual technological “involution” and product innovation, iFlytek will continue to innovate product forms and technology applications to empower industry upgrades

41 domestically listed Chinese companies, 7 overseas listed Chinese companies, and the amount of IPO financing increased month-on-month.

36 Chinese companies are supported by VC/PE institutions, among which domestic listed companies account for 90%

JD Logistics received the highest IPO financing amount this month, and the logistics industry ranked first in financing amount

The number of listed companies in Guangdong Province remains the leading; Beijing and Shanghai have both raised over RMB 10 billion in financing

 The China Securities Regulatory Commission will study and formulate a package of institutional measures to prohibit improper shareholding by resignees from the system to make up for the shortcomings of the system

According to data from Zero2IPO Private Equity, there are 48 Chinese companies in May 2021[1]The number of IPOs completed in various global trading markets increased by 100% year-on-year; the total financing amount was 64.405 billion yuan, and the financing amount increased by 149.5% year-on-year and 17.6% month-on-month. Chinese companies that completed their IPO this month involved 16 primary industries and landed in 7 trading markets. The average IPO financing amount of Chinese companies was 1.342 billion yuan, an increase of 49.4% from the previous month. The highest single financing amount was 20.229 billion yuan. A total of 36 VC/PE-backed companies went public this month, involving 205 institutions, with a VC/PE penetration rate of 75%.

Figure 1 The number of domestic and overseas listings and total financing amount of Chinese companies from May 2020 to May 2021

Source: Private Equity Pass 2021.6 www.pedata.cn

The total financing amount of IPO companies in the top ten in May accounted for 69.1%

The three IPO companies with the largest amount of financing this month are: JD Logistics listed on the main board of the Hong Kong Stock Exchange, raising a total of 20.229 billion yuan; Hehui Optoelectronics listed on the Shanghai Stock Exchange Science and Technology Innovation Board, raising a total of 7.106 billion yuan; The Shanghai Stock Exchange was listed on the Science and Technology Innovation Board and raised a total of 2.901 billion yuan.

Table 1 Top 10 IPO corporate financing in May

Source: Private Equity Pass 2021.6 www.pedata.cn Table 2 Top 10 listed Chinese companies in financing supported by domestic and overseas VC/PE IPOs in May Source: Private Equity Pass 2021.6 www.pedata.cn Registered listed companies accounted for more than 50%, and the amount of overseas listed financing increased month-on-month In May, there were 41 domestic listed Chinese companies, accounting for 85.4% of the number of Chinese companies IPO this month. The initial financing amounted to 39.646 billion yuan, accounting for 61.6% of the total financing for the month. In May 2021, 11 and 14 companies were successfully registered and listed on the Growth Enterprise Market and the Science and Technology Innovation Board, accounting for 52.1% of the total number of listed companies in the month, and initial financing accounted for 31.6%. In May, 4 Chinese concept stocks were listed on the U.S. stocks, with a financing amount of approximately RMB 3.093 billion; 3 companies were listed on the main board of the Hong Kong Stock Exchange, with a financing amount of approximately RMB 21.666 billion. The amount of financing in the U.S. and Hong Kong stock markets both increased from last month. Figure 2 Distribution of domestic and overseas listings of Chinese companies in May 2021 (by listing sector) Source: Private Equity Pass 2021.6 www.pedata.cn Figure 3 The distribution of Chinese companies listing in the domestic market under different IPO systems from May 2020 to May 2021 Source: Private Equity Pass 2021.6 www.pedata.cn Guangdong Province leads the way in the number of IPOs, and Beijing ranks first in terms of financing According to private equity statistics, in May 2021, the number of IPOs in the five provinces and cities of Guangdong, Jiangsu, Shanghai, Zhejiang and Beijing is 5 or more, a total of 32; the initial financing amount plus a total of RMB 50.99 billion, accounting for the country The total amount is nearly 80%. Among them, Guangdong Province leads other provinces in the number of listings of 9 Chinese companies; Beijing and Shanghai have raised financing amounts of more than 10 billion yuan respectively, and Beijing ranked first in the amount of financing raised by Chinese companies listed at 24.988 billion yuan, accounting for about 38.8%. Table 3: Geographical distribution of Chinese companies’ domestic and overseas listings in May 2021 Source: Private Equity Pass 2021.6 www.pedata.cn The May IPO involved 16 industries, with the logistics industry having the highest amount of financing In May 2021, the IPO will involve 16 industries. The number of listed companies in machinery manufacturing, biotechnology/medical health, chemical raw materials and processing industries is 5 or more. In terms of financing, the logistics industry IPO financing was 21.09 billion yuan, accounting for 32.8% of the total financing of Chinese enterprises, ranking first; semiconductor, electronic equipment, and machinery manufacturing industries ranked second and third respectively, with financing amounts exceeding 7 billion. yuan. Figure 45: Industry distribution of the number of IPO companies and financing amount in month 45 Source: Private Equity Pass 2021.6 www.pedata.cn The VC/PE penetration rate of listed companies in May was 75% Among the listed companies this month, 36 Chinese companies were supported by VC/PE institutions, of which 33 were listed domestically, accounting for 91.7%. There are 7 and 13 IPO companies on the ChiNext Board of the Shenzhen Stock Exchange and the Science and Technology Innovation Board of the Shanghai Stock Exchange, respectively, which have received support from VC/PE institutions. The book returns of VC/PE-invested companies listed on domestic listings have dropped. In May 2021, the book return multiples (calculated at issue price) were 1.96 times, a decrease of 27.4% from the previous month and a year-on-year decrease of 35.1%; the book returns of overseas listings in May 2021 increased significantly year-on-year , An increase of 97.21%. Figure 5 Trend of VC/PE-backed IPO penetration from May 2020 to May 2021 Source: Private Equity Pass 2021.6 www.pedata.cn Figure 6 Distribution of book returns of VC/PE supporting IPOs in domestic and overseas markets of Chinese companies from May 2020 to May 2021 (issuance date) Source: Private Equity Pass 2021.6 www.pedata.cn 16 VC/PE institutions have won no less than 2 Chinese IPOs Among the listed companies this month, 36 Chinese companies received support from VC/PE institutions, a decrease of 12.2% from the previous month. Among them, 16 institutions have invested companies with no less than 2 IPOs. The book return of Lieliang Fund in the Waterdrop IPO was as high as 98.26 times. Table 45 Listed in VC/PE Institution Invested Companies (Partial Institutions) Source: Private Equity Pass 2021.6 www.pedata.cn Note: 1. The IPOs listed in the above table refer to companies headquartered in China (excluding Hong Kong, Macao and Taiwan) that are first listed on domestic and foreign stock exchanges within the scope of the statistics in 2021. Companies listed in the second listing and multiple listings are not listed. Included; 2. The investment institution only lists the named shareholders appearing in the prospectus; 3. The book amount is the number of shares held by the institution before the initial issuance of the invested project (excluding the cornerstone wheel/strategic placement) * issue price It is calculated that part of the book value may be biased because the number of shares held before the IPO was not disclosed in the prospectus. The China Securities Regulatory Commission issued the Guidelines for the Supervision of the Shareholding Behavior of Retired Persons from the Securities Regulatory Commission System, clarifying the verification requirements for the participation of the resigned employees The China Securities Regulatory Commission has always attached great importance to the supervision of shareholders of companies to be listed, continuously improved the shareholder supervision system and mechanism, and made great efforts to prevent illegal and illegal “creation of wealth”. In February of this year, the China Securities Regulatory Commission issued the “Guidelines for the Application of Regulatory Rules Regarding Information Disclosure of Shareholders of Listed Companies Applying for Initial Public Offerings”, which strengthened the regulatory constraints on surprise share purchases, abnormal share prices, transfer of interests, and “shadow shareholders”, and compacted the information of companies to be listed. Disclosure responsibility and intermediary agency verification responsibility to guide legal and compliant investment in companies that are to be listed. During the implementation of the system, the China Securities Regulatory Commission insisted on cutting its blade inward, and simultaneously studied and formulated a package of system measures to prohibit improper shareholding by system resignees to make up for the shortcomings of the system. While strengthening anti-corruption supervision and management and improving the independent review system, we have specially formulated and issued the “Guidelines for the Application of Regulatory Rules Issuance No. 2” (hereinafter referred to as the “Guidelines”) to clarify that the retired personnel of the China Securities Regulatory Commission will participate in the public offering and listing or the New Third Board. The verification requirements of selected-tier listed companies highlight the targeted supervision of resigners who fall within the scope of the specification, compact the verification responsibilities of intermediary agencies, and maintain the “three public” order in the market. The “Guidelines” mainly include the following: One is to clarify the circumstances of improper shareholding. The resignation personnel of the CSRC system used the influence of their original position to seek investment opportunities, the process of shareholding has the transfer of interests, the shareholding during the shareholding prohibition period, the shareholding as an unqualified shareholder, the source of the shareholding funds violates laws and regulations, etc., are considered to be improper shareholding. The second is to strengthen the verification responsibilities of intermediary agencies. In the process of verifying shareholder information, intermediary agencies should comprehensively check whether there is a shareholding situation of resigned personnel specified in the Guidelines and determine whether it is an improper shareholding situation. In the case of improper share purchase, it shall be cleared up. When the issuer and the intermediary institution submit the application documents for the issuance and listing (listing), they shall make a special explanation on the relevant verification status of the resigned personnel of the CSRC system. After submitting an application for issuance and listing (listing), if an improper shareholding situation is discovered or a major media question arises, the intermediary institution shall check and report in a timely manner. The third is to strengthen audit supervision and establish an independent review system. Review the issuance and listing (listing) review process involving the participation of departed employees to ensure that the review process is fair, just, and in compliance with laws and regulations. If clues of violations of law and discipline are found, they shall be handed over to relevant departments for handling. Key case analysis of this month: JD Logistics, Hehui Optoelectronics, Electric Wind Power JD Logistics is listed in Hong Kong, and another listed company is added to the JD department On May 28, 2021, JD Logistics officially listed on the Hong Kong Stock Exchange under the stock code of “02618.HK”. It is the second listed company incubated by JD Group. JD Health has been listed on the Hong Kong Stock Exchange before this. The issue price of JD Logistics is HK$40.36 per share per share, and it plans to issue 60,160,800 shares, with a market value of approximately RMB 202.294 billion. On the day of issuance, the closing price was HK$41.7, and the net proceeds from the IPO were approximately HK$24.113 billion. JD Logistics is a technology-driven supply chain solution and logistics service provider under JD. It was born out of JD Group’s self-built logistics. In 2012, it officially registered a logistics company. In 2017, JD Logistics Group was established. On February 16, 2021, JD Logistics submitted a prospectus on the Hong Kong Stock Exchange and officially launched the IPO. Three months later, JD Logistics officially launched a global public offering of shares. JD Logistics’ IPO has attracted attention from many parties. On May 20, JD Logistics’ IPO subscription ended ahead of schedule. JD Logistics was subscribed by more than 1 million people, oversubscribed by more than 700 times, and frozen funds exceeded 550 billion Hong Kong dollars. According to data from the JD Logistics prospectus, in 2018, 2019 and 2020, JD Logistics’ revenues were 37.9 billion yuan, 49.8 billion yuan, and 73.4 billion yuan, respectively. Among them, there was a year-on-year increase of 31.6% in 2019 and a year-on-year increase of 47.2% in 2020, almost compared to 2018. Doubled. In the first quarter of 2021, JD Logistics’ revenue reached 22.4 billion, a year-on-year increase of 64.1%, and continued to maintain rapid growth. At the same time, JD Logistics already has profitability. According to previously disclosed public data, after excluding changes in fair value such as equity incentives that do not affect the company’s value, JD Logistics has a profit of more than 1.7 billion in 2020. Source: Private Equity Pass 2021.6 www.pedata.cn Display panel manufacturer Hehui Optoelectronics goes public, with an issue market value of RMB 35.529 billion On May 28, 2021, Hehui Optoelectronics “688538.SH” was listed on the Science and Technology Innovation Board of the Shanghai Stock Exchange with an issue price of 2.65 yuan per share. It plans to issue 2.681 billion shares, with a total financing amount of 7.106 billion yuan and a market value of 35.529 billion yuan. . The closing price on the day of listing was 4.2 yuan, with a turnover of 6.441 billion yuan. The controlling shareholder of Hehui Optoelectronics is Lianhe Investment. Before this issuance, Union Investment held a total of 8.05 billion shares of the company, accounting for 75.12% of the company’s total share capital. The actual controller of the company is the Shanghai State-owned Assets Supervision and Administration Commission, which holds 100% equity of Lianhe Investment. Hehui Optoelectronics is a well-known AMOLED semiconductor display panel manufacturer in China, focusing on the R&D, production and sales of small and medium-sized AMOLED semiconductor display panels. According to the prospectus, Hehui Optoelectronics has focused on small and medium-sized AMOLED since its establishment. It is the first domestic manufacturer to achieve mass production of AMOLED semiconductor display panels in the industry, breaking the foreign monopoly. At present, Hehui Optoelectronics has two production lines of the 4.5th generation and the 6th generation, both of which can produce rigid and flexible AMOLED panels. Among them, the production capacity of the 4.5th generation AMOLED production line is 15K/month, the planned production capacity of the 6th generation AMOLED production line is 30K/month, and the mass production capacity is 15K/month, and the 15K/month production capacity is expected to be mass-produced in the second quarter of this year. However, although Hehui Optoelectronics believes that the future growth rate of flexible AMOLED is better than that of rigid AMOLED, it is also known that the flexible display scene has not yet appeared on a large scale, so it is still mainly based on rigid AMOLED. Hehui Optoelectronics’ rigid AMOLED panel mass production capacity ranks first in China and second in the world, while the revenue of flexible products in 2020 is only 71,500 yuan. Source: Private Equity Pass 2021.6 www.pedata.cn “The first share of state-owned assets split” electric wind power successfully listed on the Science and Technology Innovation Board of the Shanghai Stock Exchange On May 19, 2021, Shanghai Electric Wind Power Group Co., Ltd. “688660.SH” was listed on the Science and Technology Innovation Board of the Shanghai Stock Exchange, with an issue price of 29.01 yuan per share, 533 million shares issued, and a market value of 7.253 billion yuan. According to the announcement, about 2.901 billion yuan of raised funds will be invested in “new product and technology development projects”, “Shanghai Electric Wind Power Group Shandong Haiyang Test Base Project”, “post-market capability improvement project” and other projects, and Reasonably arrange capital investment. Electric Wind Power was established in 2006 and is a holding subsidiary of Shanghai Electric Group Co., Ltd. As the first state-owned company to split a listed stock, in June last year, Electric Wind Power submitted a listing application to the China Securities Regulatory Commission. After nearly a year, it successfully listed on the Science and Technology Innovation Board. At present, the company’s products cover a full range of wind turbines from 1.25MW to 8MW, basically achieving full power coverage. In addition, the company firmly grasps the major development trends of industry refinement, customization, and large megawatts, and conducts active product development and layout in the onshore 4.X series, 5.X series and the offshore 5.X series and 8.0MW series. . In addition to the overall design technology of wind turbines, the company also has the core technology research and development capabilities of wind turbines represented by blade technology and control technology, and has formed technical research and development capabilities and advantages in key components and key technologies

Are the small shops in each area prosperous, and are the fireworks strong? In the past, city managers could only understand through coarse-grained statistics or organizing on-site visits. Now, through the “Small Store Index” module of the “Meituan City Digital Signs System”, city managers can clearly perceive At present-in Huangpu, Putuo and other areas, the index of small shops in supermarket convenience, fresh fruit, snacks and catering is more than 60% higher than other districts; while small shops in the leisure and entertainment field are the top three fastest-growing districts They are Chongming, Qingpu and Baoshan, which demonstrate the huge growth potential of urban economic development.

A good life in the city is a huge proposition. It is closely related to everyone living in the city. It is more than a small shop, a breakfast full of vitality and within reach, a shared bicycle that is convenient for green travel, and even home. The parks at the gates and the activities held by urban commercial bodies are all microscopic components of the nerve endings of a good life. If the fresh social data can feed back to the government, it will become a new supplement to the digital governance of the market.

On June 10, Shanghai City Operation Digital Sign 1.0 was officially launched. Just today, Meituan and the Shanghai Institute of Digital Governance released in Shanghai the country’s first digital platform for life services in the field of government affairs-“Meituan City Digital Sign System”, which will be connected to the “Shanghai City Operation Digital Sign System” “Based on Meituan’s consumption, evaluation data and practice accumulation in the field of life services, through observation of urban consumption such as catering and entertainment, as well as life service modules such as the operation of small stores, it empowers city operation and management and helps create a quality life.

The fastest data update can be synchronized with the real scene in real time

The “Meituan City Better Life Digital Sign System” released this time is based on Meituan’s practice in the field of life services under the guidance and help of the Shanghai Urban Transport Center, and draws on the experience of the Urban Transport Center in the field of digital governance of super large cities. , Which took more than a year to explore together.

In terms of coverage, the digital signs of a good life in the city cover more than 200 sub-categories in 6 categories, including food, lodging, travel, shopping, and entertainment; at the level of consumption scenarios, search, browse, order, and evaluation form complete consumption. Closed-loop windows, through the supply-demand relationship model, build a healthy supply-demand ecology; at the geographic level, it can be refined to streets and business circles, and run through the various units of urban management vertically, achieving macroscopic view, manageable at the end, and breaking barriers horizontally through inter-regional comparison And mobile insights to help fine-tune urban governance. At present, the data update on the system can be synchronized with the real scene in real time at the fastest.

Meituan Bicycle, the most familiar to Shanghai citizens, converts the number of kilometers that citizens ride on shared bicycles daily into actual figures for reducing carbon emissions in the “Bicycle Riding Heat Map” module. The reporter saw that in the data released on the day of release, the number of kilometers that Shanghai citizens rode on a bicycle that day, if converted into a private car trip, is equivalent to replacing about 160,000 trips with a private car, and the calories consumed by cycling is equal to about 240,000. The calories of a burger or 1.46 million xiaolongbao.

Not only that, the data in the field of transportation capacity distribution provides an effective reference for city managers to solve the “last mile” of citizens’ travel. Li Jiao, head of big data products at Meituan City, gave an example. When a company launches shared bicycles, it may place 8 cars at exit 1 of a certain subway station and 2 cars at exit 2 according to the traffic volume. Changes in the weather and an important meeting may change the use of shared bicycles. With the help of government public data and open resources, shared bicycles will become more “smart”, which will be based on passenger flow at rail stations, weather changes, etc. The data adjusts the number of vehicles delivered. Citizens’ evaluation of public service places can also become an important reference for city managers to improve their management level. The reporter saw that the “Resident Evaluation” module in the “Meituan Digital Signs System for a Better Life in Cities” is to analyze the natural evaluations of users on the POI pages of urban public services such as parks and stadiums collected by Meituan to encourage citizens to actively participate. Urban governance practices the concept of “People’s Cities and People’s Construction” to highlight the temperature of the city. Taking the park as an example, the evaluation can help the park learn about the inadequacies in fee admission, service management level, park facilities richness, environmental beauty, convenience facilities perfection, transportation convenience, etc., and provide reference for its refined construction and operation . In addition, Meituan takes advantage of the full business chain coverage of the life service industry of “food, lodging, travel, shopping and entertainment”. Through comprehensive and detailed data, it can not only fully present the development of the regional life service industry, but also provide a window for research in sub-fields. Taking catering as an example, in addition to understanding the overall consumption situation of the catering industry, research can also be carried out by subdividing catering categories such as hot pot, coffee, and milk tea. The “Meituan City Better Life Digital Sign System” also refers to the “Excavator Index” in the industrial field, and uses the Milk Tea Index, Coffee Index and other popular specialties in cities. The data shows that Shanghai’s coffee consumption index is 2.4 times that of 35 cities (30 provincial capitals/municipalities + 5 cities specifically designated in the national plan). Empowering city operation and management with fresh enterprise data This year, Shanghai issued opinions on comprehensively advancing the digital transformation of Shanghai’s city, and proposed strengthening system integration and overall improvement. According to Xu Huili, deputy director of the General Office of the Municipal Government and director of the Municipal Urban Transport Center, the digitalization of life and the digitalization of governance are both important parts of the digital transformation of cities, and through the exploration of professional fields, fresh enterprise data can empower city operation and management , Repeating the needs of urban citizens in daily life, has become a new force in the operation of the “one network unified management” of cities. Today, Meituan also demonstrated other explorations in the field of life services. For example, based on Meituan’s consumer review data, we will promote social co-governance of food safety. Meituan has more than 1,000 engineers working on AI, and has applied technological innovations to back kitchen monitoring, warehouse temperature control, food seal recognition, intelligent meal cabinets, unmanned delivery vehicles, and other scenarios. Support the upgrading of products and services in the field of life services through the digitalization of the offline economy. Through industrial cooperation, the further exploration of innovative solutions for food safety technology is also what Meituan has been exploring in recent years. Last year, Meituan launched the first food safety technology innovation platform activity, soliciting food safety technology innovation solutions for the whole society in warehousing, cooking and processing, takeaway delivery, dine-in dining, etc., and mobilizing more people to care about and participate in food safety governance and Industry sustainability work. “Food safety work is not just a business for an enterprise, but also requires the extensive participation of all sectors of society and all stakeholders, co-governance and sharing. Food safety work is not something that can be accomplished overnight. It is more reflected in daily food safety risk monitoring, In terms of evaluation and management,” the relevant person in charge of Meituan introduced, “Meituan has also been exploring to link industry partners to jointly sum up and precipitate good food safety management experience, and form standards and norms that the industry abides by.” “One of the basic elements of Shanghai’s urban operation’One Network Management’ is to use real-time online data to help city managers observe the society, perceive needs, and cognitive laws, so as to better meet the needs of the masses and solve problems efficiently.” Xu Huili said, After Meituan’s exploration in the life service industry is empowered by the urban transportation system, it will effectively help city managers find problems in a more timely and accurate manner, connect needs, study the situation, prevent risks, and accumulate more energy for good governance in big cities. Author: Xu Jinghui Editor: Zhang Tianchi *Wenhui exclusive manuscript, please indicate the source for reprinting

A Chongqing driver broke the news: Recently, many Didi drivers have received warnings of punishment for engaging in online car-hailing operations without authorization. Those who received the information were fined a minimum of 10,000 yuan.

Judging from the text messages sent by the fined drivers, the general idea is: if a motor vehicle conducts business activities on the Didi platform without obtaining a business license, it engages in online car-hailing business activities without authorization. It must be processed within 30 days from the date of receipt of the notification, including the order number. It’s all clearly stated.

Most of the drivers who received punishment reminders were drivers who did not have “double certificates”, and someone broke the news that they had ran the car in February. They have not ran through so far, and they have also received information; some drivers have also received more than one fine information. . Judging from the current situation, there are about 10 WeChat QQ groups formed by the drivers after receiving the notice, with the number of each group ranging from 200 to 500, and at least several thousand drivers have received text messages.

Not only in Chongqing, Ma’anshan driver Li Cheng (pseudonym) registered for online car-hailing business for just 3 days. He was impounded for engaging in online car-hailing business activities without a license and faced a fine of 10,000 yuan.

In more than a month, there were 11 online ride-hailing drivers in Ma’anshan City who were known to face the same situation as him. Do not “dual certificate” when registering, and the sports car said it violated the regulations? In recent years, the rise of online car-hailing has brought a lot of convenience to travel. The services of various platforms such as Didi, T3, and Cao Cao have even become the main means of transportation for many people to go to work, and they have also attracted many drivers to stop by. But what puzzles these drivers is that the online car-hailing platform does not require the driver to provide “dual certificates” (“Online Booking Taxi Car Transport Certificate” and “Online Booking Taxi Driver Certificate”) to register normally during registration. At the time of dispatch, there was no indication that the lack of dual certificates was an “illegal operation”, which caused most drivers to be found out of violation after being investigated. Liang Bing of Ma’anshan registered as an online ride-hailing driver on the Didi platform at the end of 2020. He said that after the registration was successful, the platform had prompted that his “online ride-hailing driver certificate” had failed the review, but the platform gave it more than half a year. The “compliance grace period” requires him to apply for uploading an “online car-hailing driver’s license” before June 4, 2021, otherwise “the dispatch of orders will be restricted.” This reminder Liang Bing didn’t take it to heart, “Because I don’t know what my income is, and I don’t plan to run for a long time. Since there is a grace period, I can run and watch first, but I won’t do it.” Liang Bing said, the platform only reminded that it was not uploaded. “Online car hire driver’s license” will affect the dispatch of orders, and there is no notification of the risk of car detention and fines after being investigated. At the time of investigation, the platform showed that Liang Bing still had a 71-day compliance grace period. “If you know I’ll be fined on the road and I won’t run. I made more than 5,000 in three months, and a fine was 10,000. Isn’t this a pitted driver?” When Liang Bing was investigated, the platform showed that there was still a 71-day grace period for compliance Liang Bing also contacted the driver’s hotline of the Didi platform many times, and at the same time reported the situation of the vehicle being investigated on the driver’s platform, but no one has contacted him for resolution. “During the promotion, the platform only said that the registration is simple, the income is high, and it didn’t say what certification is needed. We thought it was legal to be able to take the order.” The driver Li Cheng said that after being investigated, the drivers went to Didi, Ma’anshan together. The outlets asked for an explanation, but it was not resolved. In order not to affect the use of the car, most drivers have paid their own fines. Operating online car-hailing without “dual certificates” will result in a fine of 10,000-30,000 In recent years, with the rapid growth of the online car-hailing market, relevant departments such as the Ministry of Transport have been introducing and adjusting relevant policies. The editor learned that as early as July 2016, seven ministries and commissions including the Ministry of Transport and the Ministry of Industry and Information Technology jointly issued the “Interim Measures for the Administration of Online Taxi Booking Service”. To obtain the “Online Reservation Taxi Transport Permit”, the driver who provides services needs to obtain the “Online Appointment Taxi Driver Permit”, referred to as “Double Pass”. In accordance with the above regulations, if anyone engages in online car-hailing business activities without obtaining a business license or in disguised form, the taxi administrative department at or above the county level will order corrections, give a warning, and impose a fine of 10,000 yuan up to 30,000 yuan, which constitutes a crime. , Investigate criminal responsibility in accordance with the law. This regulation will come into effect on November 1, 2016. According to The Paper, the comprehensive transportation administration departments in Guangzhou, Shanghai, Chengdu, Hangzhou and many other places have stated that the operation of online car-hailing requires “double certificates”, and illegal operations will face the risk of vehicle detention and fines. Driver registration on multiple online car-hailing platforms does not require “double certificates” Although relevant departments made clear regulations on the “dual certificates” for online car-hailing in 2016, some reporters investigated multiple online car-hailing platforms such as Didi Chuxing, Shouqi Chuxing, Cao Cao Chuxing, Ruqi Chuxing, etc., and found In the “driver joining conditions” and “registration information”, there is no mandatory requirement for the “dual certificate”, and some platforms do not even provide risk warnings for the “dual certificate”. in Didi Travel Platform , To register as an online ride-hailing driver only needs to provide four materials: ID card, driver’s license, driving license, and vehicle photo. In the “conditions for joining Didi’s online ride-hailing”, only the age of the driver, the type of driving and the crime Records, license plates, vehicle age, etc. are stipulated, and online ride-hailing drivers are not required to have “dual certificates.” Didi Chuxing does not require “dual certificates” for driver registration, nor does it indicate the risk of undocumented in Shouqi car-hailing driver app Regarding the driver’s joining conditions and vehicle joining conditions, there is no provision or reminder for the “dual certificate”. After the driver meets the basic age, driving experience and other conditions, he only needs to provide his ID card, driver’s license, driving license, and vehicle photo to register. Go through. Shouqi car-hailing drivers did not require “dual certificates” in joining While in Cao Cao Travel On the Cao Cao franchise driver app under its banner, among the materials required for registration of car owners, “Online Car-hailing Practitioner Qualification Certificate” and “Online Car-hailing Transport Permit” are displayed as “optional” status. Drivers can still register normally even if they do not have “dual certificates” ,Orders. In Cao Cao’s driver joining, “dual certificate” is an “optional” option Ruqi travel At present, the channel for special car drivers to join has been stopped, and only the owners of downwind cars are allowed to join. According to the customer service staff of the platform, the platform does not have a “double certificate” requirement for Shunfeng drivers to join. Drivers upload ID cards and other certificates as required on the APP, and they can accept orders after review. If the driver is investigated and punished by the law enforcement agency for being undocumented, he must resolve it by himself. Who gives the drivers an explanation? Now many people have reported the situation to the online car-hailing customer service, but have not received a specific response, and how to deal with it has not been determined. And this large-scale driver has been fined. What responsibilities does the ride-hailing platform bear in this? Why do the relevant departments only fine the drivers and let Didi leave it alone? Has the online car-hailing platform obtained operating permits in the relevant cities? Has the relevant department publicized it? The platform knows that there is no license and the document is illegal, why does it send the driver back to the driver? For most drivers who make a living, the fined money is not a small amount for many people. I hope the platform and society can give them an explanation. Do you have any friends who run online car-hailing? Has anyone received this penalty text message?

On June 18, Eastern Time, Wanwushengsheng Group, which owns brands such as Aihuihui, was listed on the New York Stock Exchange and became the “first ESG stock in China’s concept stocks”, with a rise of 32.07% on the first day of trading. Tiger Securities, as the Internet underwriter of Wanwu Xinsheng Group, competed with internationally renowned big banks such as Goldman Sachs, Bank of America Securities, China Renaissance Capital, Guotai Junan (International), CITIC Securities, etc., and it was listed on the cover of Wanwu Xinsheng’s prospectus, showing the tiger The influence of securities as a leading Internet technology investment bank. Not only that, as a close adviser for the entire listing process of Wanwu Xinsheng Group, Tiger Securities also provides DSP services (family and friends stock services) and ESOP (employee equity incentive plan) services for Wanwu Xinsheng Group.

According to the prospectus, Wanwu Xinsheng Group is China’s largest trading and service platform for second-hand consumer electronics products. The Wanwu Xinsheng team was established in 2009, and now it owns the brand “Love Recycling” for the recycling business of individual users, the B2B trading platform “Paijitang”, the B2C retail platform “Paipai” and the overseas business “AHS Device”. According to the CIC report, in the second-hand 3C vertical category, the number of trading units and GMV of Wanwu Xinsheng Group ranked first in the market in 2020, and was higher than the sum of the second to fifth places.

Tiger Securities acted as the underwriter for the listing of Wanwu Xinsheng Group in the United States this time, relying on its own Chinese region’s largest U.S. and Hong Kong stock community and a huge customer base to build a bridge between issuers and individual investors. On the institutional side, Tiger Investment Bank comprehensively covers over 500 top institutions in the United States, Canada, and Asia Pacific, as well as a group of private equity funds focusing on Chinese concept stocks, and can arrange roadshows for issuers. It is reported that the total retail and institutional orders from Tiger Securities this time reached 480 million U.S. dollars, and the number of retail order subscriptions reached 38,000. The strong synergy between Tiger Securities brokerage and investment banking business is further highlighted.

In addition, Tiger Securities this time also served as the service provider of DSP (Family and Friends Share Service) and ESOP (Employee Equity Incentive Plan) of New Life Group. In terms of DSP, Tiger deploys an exclusive high-quality service team based on the needs of the issuer, formulates DSP guidelines, provides full tracking and coaching to employees and their relatives and affiliated customers designated by the issuer, and develops a “1-hour response mechanism” to ensure efficient information collection And timely feedback to meet customer needs in time. In terms of ESOP, based on the integrated platform of Tiger Securities brokerage and ESOP, the issuer only needs to choose a single Tiger Securities institution to provide comprehensive services, and it can also be connected to the existing ERP management system according to customer needs to improve efficiency while improving efficiency. Significantly save management costs.

“Tiger Securities is committed to becoming a close partner of the entire listing cycle of new economy companies,” said the head of Tiger Securities’ investment banking business. “Most new economy companies are still very young and are listed overseas for the first time. The pits and pain points are not familiar. Tiger Securities is on the same track as the new economy enterprise, and it has the experience of listed companies. It can provide detailed and professional services and suggestions for the company during the whole process of listing. In addition, ESOP (Employee Equity Incentive Plan) and The enterprise account service can also solve various problems faced by issuers before and after the listing process, such as communication with employees during the trading window, and investor relationship management.”

Relying on the excellent reputation accumulated on the investment bank side, Tiger Securities has led the underwriting of US stocks for two consecutive years. Data show that Tiger Securities is the investment bank that underwrites the most Chinese concept stocks to list in the United States in 2019 and 2020. Among them, in 2020, it will underwrite 14 Chinese concept stocks to go public in the United States, and has been the only Internet technology investment bank in the underwriting syndicate or with the largest allocation share several times. Entering 2021, Tiger, as the lead bank of Kook Music’s listing in the United States, led the advancement of the IPO project, and then acted as an underwriter to help star companies such as Zhihu and Monster Charging to list on the US stock market. At the same time, the internationalization of Tiger Securities’ investment banking business continued to increase, underwriting three Hong Kong stock IPOs including Bilibili and Autohome in the first half of the year.

“Recently, the U.S. stock IPO market has picked up, and many new economy companies have put listings on the agenda again. Going public is one of the most important milestones in the development of companies. Said it is very important, so it is necessary to choose an investment bank with rich project experience to ensure that the company can go public smoothly.” A person in the investment industry said

Because in the era of full penetration of the Internet, the fragmentation of communication has caused the traditional marketing effect to drop sharply, and the flat and scattered channels have made the past channel play insufficient. The stratumization of the crowd requires brands to establish their own fan circle. These are incapable of the old brand image project.

If a brand can successfully establish its own IP culture, it can do more with less, because IP is particularly suitable for achieving stable value communication in fragmented communication and establishing emotional consensus, which are incapable of traditional brand image projects. In the future, it is very likely that IP will replace the work of brand image . Indeed, there are already some innovative companies that boldly use IP, but have achieved remarkable results, quickly making a difference in the field of traditional giants.

Many of the APP icons we use in our lives are animal cartoon images. For example, the QQ icon is a penguin, the Tuniu APP is a cute cartoon bull head, and Tmall is a cute cat. These signs are already deep. Printed in the hearts of consumers.

And the IP of Xiao Ming and Jiang Xiaobai is a playful cartoon character. These IP images have been personified in the minds of consumers. They exist in people’s lives like real people, as if they can be touched. Similarly, giving people warmth and fun is very attractive to consumers.

But really not every enterprise can do a good job of IP, only a few can succeed. Companies often rush to start image design, self-media, and toss content. They also like to follow the trend and imitate, and follow the hot spots, hoping to explode as soon as possible. The result is naturally not good. After that, you will feel that it is useless to do IP, and you will stop halfway through it. These situations are very common. In fact, we must understand, Brand companies are not content companies. The needs and goals of the two are completely different, and the resources they can master are also very different. When content companies do IP, cultural people take the lead in doing culture, while brand companies do IP because business people take the lead in adding value to culture. The genes of the two are very different. Therefore, unlike pure content IP, the IPization of a brand must receive continuous support from products, channels and commercial promotion in order to be successful. If you put aside these, you can count on content and self-media to explode, which is equivalent to a commercial enterprise becoming a content company or media. The genes are not right and it is not doing well. The best brand IP route is to combine the resources of commercial enterprises to carry out a reasonable combination of fast, medium and slow—— Open Baidu APP to see high-definition pictures An organization capable of building IP should have top-notch Design planning team, copywriting content team, media team, self-media team, business monetization team , To help individuals to create celebrity IP, enterprises to create IP for famous enterprises, and to create famous IP for products.by Personalization, social elements, media endorsement, celebrity effect, content output The whole network will be built in an all-round way, so that the IP of brand enterprises will complete the transformation from 0 to 1. The ultimate goal of IP creation is to realize the realization of traffic and to promote the realization of commercial value. For enterprises, creating brand IP is a choice that adapts to the times, and it is also a correct choice

Speaking of anamorphic lenses, Panavision must be inseparable, but in fact the prototype of anamorphic lenses is Hypergonar invented by Frenchman Henri Chretien. In order to promote CINEMASCOPE (widescreen movies), 20th Century Fox purchased Hypergonar technology from Henri Chretien. patent.

CINEMASCOPE movies in the 50 years of the last century

In the 1950s, in order to attract more audiences to the cinema while reducing costs, 20th Century Fox launched the CINEMASCOPE system. Compared with the earlier Cinerama system, CINEMASCOPE has a simpler structure, requiring only one projector to achieve wide-screen display (Cinerama requires 3). However, at that time, the film industry mainly used 35mm film (135 format) to shoot movies with an aspect ratio of 1.37:1, which was not suitable for playback on CINEMASCOPE, so Panavision anamorphic lenses came into being.

I believe anyone who has used a film camera knows that you need to pass the film every time you shoot, and pull the film from the horizontal direction to the back of the lens. There are also film advance devices in film cameras, but the difference is that the film camera advance device is rotated 90°, and the film enters the rear of the lens from the vertical direction, which means that the maximum width of each frame of the film is only about 24mm, which is not like XPAN. Like a camera, multiple films are “spliced” into a wide screen. XPAN’s film advance device Arri 35-III film advance device Some people may say that cutting the 1.37:1 picture up and down can achieve the 2.35:1 (CINEMASCOPE) effect. This involves the problem of film quality in the past. After cutting the 1.37:1 picture into 2.35:1, the area of ​​a single frame film will be reduced from 4 perforations to about 2 perforations, which is sharply reduced by half. At the same time, the picture needs to be projected more. Displayed on a large screen, the picture quality is destined to drop sharply, which is unacceptable. To achieve CINEMASCOPE under the premise that the film size remains the same and the image quality does not change, it is necessary to use an anamorphic lens, which uses the lens to horizontally compress the picture to a film with a 1.37:1 aspect ratio, and then uses the anamorphic during editing or playback The lens is restored to normal proportions, so that CINEMASCOPE can be achieved with almost no loss of film area. The early anamorphic lens is generally 2X, and the aspect ratio is 2.74:1 after the 1.37:1 film is restored to the normal ratio. To achieve 2.35:1 or 2.4:1 CINEMASCOPE, left and right crops are required. Later, with the development of technology, 1.3X, 1.8X anamorphic lenses and anamorphic lens extenders appeared in the market, but the deformation effect of the latter was very unsatisfactory. 35mm cutting realizes the size of only 2 perforations under the wide screen, which is much smaller than the 4 perforations under 1.37:1 Compared with a spherical lens (ordinary lens), the anamorphic lens has a more complex optical structure and a larger image circle, so the optical defects are more obvious-the lens speed becomes slower, the vignetting angle is heavier, the distortion is severe, and the glare increases sharply , The light source will produce blue horizontal drawing glare, the breathing effect is more serious, there will be a sense of dizziness outside the focus, the round spot will become an ellipse, and the cheek effect will appear (the face becomes fat). In the movie “Liberated Jiang Ge” shot with anamorphic lens, the wall in the background shows obvious cylindrical distortion However, many optical defects have become the hallmarks of cinematic after decades of precipitation, such as blue horizontal brushed glare and elliptical focus, even after the ARRI ZEISS Master Anamorphic lens came out. Master Anamorphic retains the elliptical out-of-focus and wide screen characteristics of the anamorphic lens, overcomes the shortcomings of breathing effects, distortion, and glare. With high resolution and high contrast, it cannot reverse the morbid preferences of filmmakers for decades. Cinematic feeling is a mysterious and mysterious feeling. It requires the coordination of lens, lighting, composition, lens movement, and color adjustment. The anamorphic lens can bring almost iconic film effects such as elliptical out-of-focus and blue horizontal drawing flare. It is just one of the non-essential conditions, and it is impossible to determine whether the video has a cinematic feel. The film “Liberated Jiang Ge” shot with Panavision film camera and anamorphic lens

After renewing the contract with the National Centre for the Performing Arts, Gridsum will continue to provide its official website monitoring and analysis services through Web Dissector (User Behavior Monitoring and Analysis System, hereinafter referred to as WD). Gridsum WD is a data product that drives the optimization of online marketing effects of enterprises and the growth of enterprise users. It covers from PC-Web websites to Mobile-mobile pages, APP (native + Hybrid), WeChat applets, Douyin applets, and Alipay. Most brand owners’ first-party platforms, such as mini programs, can provide enterprises with a set of full-process data-driven solutions from collection, modeling, storage, and analysis.

The official website of the National Centre for the Performing Arts was launched in 2007 and has been with the National Centre for the Performing Arts for more than ten years. After iterative updates, for many years, adhering to the National Centre for the Performing Arts’ mission of “people, artistry, and internationalism”, the official website of the National Centre for the Performing Arts is committed to providing netizens with authoritative and rich theater-related information and content, creating a digital art palace, and transforming elegant art. It’s within reach. The National Centre for the Performing Arts has implemented large-scale, high-standard, and normalized operations. From 2007 to 2020, a total of 10,788 commercial performances were organized, and a total of nearly 13,000 various art education performances and activities were carried out. Over the past 14 years, more than 22 million spectators have entered the National Grand Theater.

As a partner of the National Grand Theater for many years, Gridsum has always provided customers with in-depth data insights based on its technical advantages in the field of big data and artificial intelligence, and empowered the National Grand Theater’s intelligent marketing decisions. Gridsum WD has become an assistance to customers in Internet marketing An auxiliary decision-making analysis tool for income maximization. The successful renewal of the contract this time also fully reflects the National Grand Theater’s full recognition of the technical capabilities and products of the National Doubles. At present, WD WD has formed a closed loop of full-link marketing from data collection -> data insight analysis and optimization -> user management -> user access, assisting the National Grand Theater to use data to determine user operations.

Taking the two characteristic functions of WD funnel chart analysis and heat map analysis as an example, through the funnel model, National Double can help the National Centre for the Performing Arts understand every core conversion path from its official website homepage to the performance ticket page, and even to the final payment page. Step-by-step loss and conversion, and then analyze the reasons for user loss, optimize the design of the core conversion path, and improve the conversion rate of the site; through the heat map analysis, frame selection of any area in the page heat map, and drill down layers for multi-dimensional analysis , Gridsum can help the National Centre for the Performing Arts gain insights into a series of key information such as the dramas and broadcast times that users are most concerned about, and continue to support the optimization of webpage A/B test, website revision design, improve user experience and retention, and promote user conversion.

For a single customer, the WD system can handle 100 million-level PV per day, which is an important manifestation of Gridsum’s computing power advantage. Computing power drives the future. After more than 10 years of iterative updates, WD has developed into a real-time, multi-terminal user behavior analysis and user operation intelligent platform, which has served more than 600 industries such as automotive, aviation, consumer goods, justice, and industrial Internet. The top paying customers drive the optimization of corporate online marketing effects and the growth of corporate users.

In addition to its powerful computing power advantage, Gridsum also has in-depth accumulation in algorithms. Using natural language processing and knowledge graph technology, Gridsum can make machines truly solve complex problems in the industry like human experts. With computing power and algorithms, it is also necessary to be able to achieve scene-based landing in the business in order to promote industrial upgrading and modernization of governance capabilities. After 16 years of intensive cultivation and accumulation, Gridsum’s computing power and algorithms have been implemented in scenarios such as consumer goods, automobiles, airlines, industrial Internet, and smart cities. Relying on the three core advantages of computing power, algorithm, and scenario implementation, Gridsum continues to contribute to the transformation and upgrading of the industry

It is understood that the theme of this summit forum is “Intelligent Leadership and Seeing the Future”. Tan Jianrong, Academician of the Chinese Academy of Engineering, Yang Hong, Secretary-General of the Financial Science and Technology Committee of the Chinese Financial Society, and Former Inspector of the Science and Technology Department of the People’s Bank of China, China Industrial Zhang Yu, Director of the Policy Research Institute of the Internet Research Institute, Zhou Aoying, Vice President of East China Normal University, Zhang Mingzhong, Deputy Secretary-General of the Industrial Supply Chain Committee of China International Chamber of Commerce, Zhao Jianchun, Vice President of Tencent Cloud, Tian Chao, General Manager of Tencent Cloud Operations, and many other digital transformation fields Senior research experts from, as well as outstanding pioneers in digital transformation from various industries such as finance, industry, education, and retail, combined their own practice and thinking, and jointly discussed the digital transformation of enterprises in the information age.

Tencent Cloud TVP Industry Ambassador Program officially released

In recent years, digital transformation has gradually become a new driving force for enterprise development, innovation and management. Enterprises in various fields are actively exploring the best path for digital transformation. However, in this process, the informatization and digitization of all walks of life have not formed a universal model or general methodology. Each company will be different from the industry, the scale of the company, and its own unique pain points. The transformation plan produces differentiated demands. Therefore, keeping abreast of the latest progress of the industry’s digital transformation and conducting more intra-industry exchanges and discussions have become a rigid need for the entire industry. Tencent Cloud TVP Industry Ambassador Program was born under this demand.

The Tencent Cloud TVP Industry Ambassador Program is an important part of Tencent Cloud’s concept of building a digital ecosystem for the entire industry. It will target digital leaders in thousands of industries, such as digital transformation leaders of major traditional companies, managers of digital service companies, and financial technology management. The person in charge and the backbone of the industry’s technological change, aiming to promote in-depth communication between Tencent Cloud and various industries by establishing a communication platform with these industry technical experts, and to be able to improve Tencent Cloud’s product capabilities and industry solutions in a more targeted manner. Plan to realize the beautiful vision of “influencing the world with science and technology”.

The scope of the plan will include education, finance, real estate, industry, transportation, energy and other production and life industries. TVP industry ambassadors in each industry will regularly exchange information on the difficulties and key goals of the industry in the development of information technology. Provide suggestions on the design and application of cloud service products from an industry perspective. At the same time, as an invited guest, he will participate in events held by Tencent Cloud from time to time, share experience in digital construction, and work with Tencent Cloud to jointly promote the digital transformation of the industry.

In addition to participating in rich exchange activities and cutting-edge industry conferences, sharing first-line practices and thinking in various fields, Tencent Cloud TVP industry ambassadors can also obtain channels for personal brand and influence communication through Tencent and Tencent Cloud. At the same time, enjoy multiple exclusive rights and benefits such as product experience services, event VIP privileges, and TVP joint book publishing.

In fact, Tencent Cloud has been deeply involved in the digital transformation of the industry for a long time. With the help of Tencent’s deep capabilities and open ecology in the fields of cloud, security, artificial intelligence, location services and other fields for a long time, Tencent Cloud has already contributed to finance, industry, education, retail, etc. The industry provides digital transformation services. In the financial industry, Tencent Cloud has served a large number of customers in the financial sector, including more than 150 banks, dozens of brokerages, insurance, and more than 90% of licensed consumer gold and many pan-financial companies. Tencent Cloud has also cooperated with leading financial institutions such as Bank of China, China Construction Bank, PICC, China UnionPay, Shenzhen Stock Exchange, and Bank of China International Securities to build a financial cloud platform. It is worth mentioning that Tencent Cloud enterprise-level distributed database TDSQL has served nearly half of domestic TOP 20 banks, and the service ratio of TOP 10 banks is as high as 60%. In the field of industrial manufacturing, more and more companies are beginning to seek digital solutions for lean production and intelligent manufacturing. As a product of the deep integration of the real economy and the new generation of information technology such as 5G, cloud computing, and big data, the Industrial Internet is releasing new momentum for economic development and becoming a booster for accelerating industrial transformation and industrial digital transformation and upgrading. Tencent’s WeMake industrial Internet platform currently covers more than 10 industrial cloud bases across the country, with the widest coverage and the fastest growth rate among domestic cloud vendors. Take Zhangjiagang as an example. The first batch of the platform has completed the introduction of 25 cooperative service providers, and 207 companies have gone to the cloud, providing 69 companies (including Dow, Shagang, Yonggang, Donghua Energy, Jordan and other industry leaders) The “Industrial Internet + Safe Production” solution provides 137 small and medium-sized enterprises with lightweight SaaS tools. In addition, in the education industry, Tencent Education has currently served more than 1,000 provinces, municipalities and counties across the country, with more than 100,000 smart campus benchmarking schools, serving more than 1,000 universities, 100 million teachers and students, and more than 300,000 schools. As an educational institution, Tencent Classroom has served more than 400 million students. Through digital means, Tencent Cloud is accelerating the development of classroom intelligence and education fairness in the education industry. In terms of co-construction of the digital ecosystem, Tencent Cloud also has relatively mature landing experience.As early as 2018, it released the Tencent Cloud’s most valuable expert for building a developer ecosystem-the TVP plan. So far, more than 270 technical experts have joined. TVP, and through various forms of online and offline communication and sharing, jointly promote the development of cloud computing technology and the prosperity of the developer community. 11 experts were awarded TVP industry ambassador certificate on site The release of the Tencent Cloud TVP Industry Ambassador Program this time is Tencent Cloud’s renewed effort in promoting the digital transformation of enterprises and building the digital ecosystem of the industry. In the future, Tencent Cloud will focus on the current and future of digital transformation in various industries, and make TVP industry ambassadors. A communication platform with influence radiating the whole industry and multi-industry. Together with TVP industry ambassadors, we will continue to deepen the differentiated needs of various industries, continue to polish Tencent Cloud products and services, and make every effort to promote the digital upgrade of the industry