Head image source: Apple
Text: Tencent Technology
According to news on April 23, Apple’s vice president of global marketing Greg Joswiak (Greg Joswiak) said on Wednesday that although the latest iPad Pro uses the M1 processor like the Mac, Apple has not merged the iPad and Mac. Business plan.
Since Apple released the first generation of iPad in 2010, people have been worrying about the identity of this new product category. The history of the iPad has witnessed that it is constantly criticized for being like other products. When the first generation of products was released, the iPad seemed to be just a bigger iPhone, just a content-consuming device that has become too big; now, it is more often accused of being just a flash-memory Mac as part of Apple’s plan. When the iPad becomes large enough and computing performance is good enough, it will replace more traditional computers.
Many people who follow the latter story believe that Apple’s real plan is not to keep these two devices, but to mix them into one device: a touch-screen Apple Mac, or an iPad that can run macOS, or both. Apple has repeatedly denied this, and Craig Federighi, the company’s senior vice president of software engineering, told media at the end of last year that he was surprised by reports that the new desktop operating system design was truly ready.
On Tuesday, Apple released new 11-inch and 12.9-inch iPad Pros with M1 processors, and a 24-inch iMac that clearly looks like an oversized iPad. This naturally leads people to speculate that the two product lines may merge in the future, but Apple again denies this statement.
In an exclusive interview with foreign media, Joswick and Apple’s senior vice president of hardware engineering John Ternus once again emphasized that Apple’s position is that the iPad and Mac are two separate product lines and will continue to do so. Joswick said that Apple has no plans to merge these products. On the contrary, adding Apple-centric processors is one of the company’s continuous efforts to make each product the best product in its own category.
“Regarding iPad and Mac, people like to tell two conflicting stories. On the one hand, people say they conflict with each other. Someone has to decide whether he wants a Mac or an iPad. Or people say we are putting them together. Merging into one: we really have a big conspiracy to eliminate these two categories and make them into one. The reality is not true. We are very proud that we are really very, very hard working in their respective fields Create the best product.”
Tenos added that Apple will not “get into” the theory of mergers. “We are trying to make the best Mac we can make; we are trying to make the best iPad we can make,” he said. When asked why Apple decided to equip the new iPad Pro with the M1 processor instead of the latest A-series processor, Tenos said that the iPad Pro has always been equipped with the best Apple processor. The M1 is currently the “best” processor. Joswick and Tenus also said that installing a new Mini LED display in the 12.9-inch iPad Pro is a “huge undertaking.”
Source: Tencent Technology
Original title: Apple executives reiterate again: no plan to merge the two major products of iPad and Mac
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