A small bookstore located in an old house in Huzhou city (Zhejiang, China) allows readers to scan a QR code to listen to book introductions, as well as check for updates.
Customers can scan the QR code on their phone or tablet to listen to any excerpt of the book, before deciding to buy.
According to the site’s analysis Dosdoce , putting this method into pilot at bookstores not only opens up a “trick” to attract readers, but also contributes to increasing book sales. After listening to an excerpt, if interested, readers can buy the book right there. Especially, for those who “love” audiobooks, this is the bridge that “pulls” them to experience with the latest audiobooks. That also increases the number of potential bookstore customers. With a phone or tablet, readers can scan QR codes to listen to books. Photo: Sznews.com With this new method, the approach to books becomes more relevant to modern life. Customers who come here only need to select the publication they want to listen to. The headset will be made available after scanning the code. In case you want to listen to that publication the next time you come back, you just need to scan the QR code directly on your phone or tablet (the system will break the paragraph and display the QR code for you to save for your return). next). Readers can listen to the audio version and browse the book at the same time. Photo: Sznews.com Another advantage is that customers can listen to and browse through the actual bookstores, or online books, ebooks. This is a combination form (scan the code – listen to the book – buy the book) that pulls readers to the bookstore. This once again shows that the support of electronic devices is an effective bridge in attracting book lovers. Above all, using QR codes to listen to books helps promote new publications, promote reading culture during the epidemic season, in the context of China where the outbreak of Covid-19 with many peaks.
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