The 4 members of the girl group Black Pink occupy the first four positions of the list of Korean idols who make a lot of money for luxury brands just by posting ads on social networks.
Vogue Business ‘writer’ Kati Chitrakorn recently posted to Instagram a list of the top luxury advocates in K-pop and the extent to which they benefit the brands they represent. Listings are statistically based on the number of impressions (potential views) and earned media value (estimated monetary value of social media interactions) that each artist brings. 10. Irene (Red Velvet) In September 2020, Red Velvet’s Irene was announced as one of Prada’s new ambassadors. As of June 2021, she has accumulated 65 million brand impressions and generated $1.98 million in earned media value. In total, Irene shared 5 Instagram posts to Prada, which means each post brings in about 13 million impressions and an average of $400,000. 9. Aespa Rookie girl group Aespa is the new face of Givenchy in February 2021, right after their debut. As of June 2021, they have accumulated 84.1 million brand impressions and generated $2.52 million in earned media value. In total, Aespa shared 13 Instagram posts for Givenchy, which means each post brings in about 6.5 million impressions and an average of $200,000. 8. Chanyeol (EXO) Along with Red Velvet’s Irene, Chanyeol was appointed as Prada’s co-ambassador last September. As of June 2021, he has accumulated 89.5 million impressions for the brand and generated an earned media value of $2.71 million. In total, Chanyeol shared 6 Instagram posts to Prada, which means each post brings in about 15 million impressions and an average of 450,000 USD. 7. G-Dragon G-Dragon officially became a Chanel ambassador in 2017. From January 2020 to June 2021, he accumulated 164 million impressions for the brand and generated an earned media value of 4.92 million dollars. In total, G-Dragon shared 14 Instagram posts to Chanel, each of which brought in about 12 million impressions and an average of $350,000. 6. Kai (EXO) In September 2019, EXO’s Kai became the first Korean global ambassador for Gucci. From January 2020 to June 2021, he accumulated 349 million impressions for the brand and generated an earned media value of $10.5 million. 5. Rosé (Black Pink) In April 2020, Rosé was officially appointed as the new global ambassador for Tiffany & Co. As of June 2021, she accumulated 578 million impressions for the brand and generated an earned media value of $17.4 million. In total, Rosé shared 16 Instagram posts with Tiffany & Co, each of which brought in about 36 million impressions and an average of $1.1 million. 4. Jennie (Black Pink) Jennie has worked with Chanel as a muse and ambassador since the beginning of 2018. From January 2020 to June 2021, she accumulated 944 million impressions for the brand and created value. Media earned $28.4 million. In total, Jennie shared 27 Instagram posts with Chanel, each of which brought in around 35 million impressions and an average of $1.05 million. 3. Rosé (Black Pink) Rosé has been shortlisted twice, achieving impressive results as an ambassador for Saint Laurent since June 2020. As of June 2021, she has accumulated 1.85 billion impressions for the brand and generated an earned media value of $56 million. In total, Rosé shared 57 Instagram posts with Saint Laurent, each of which brought in about 32 million impressions and an average of $980,000. 2. Jisoo (Black Pink) As of March 2021, Jisoo is officially welcomed as the new global brand ambassador of Dior. As of June 2021, she accumulated 2.15 billion impressions for the brand and generated an earned media value of $64.8 million. In total, Jisoo shared 71 Instagram posts with Dior, meaning each post brought in about 30 million impressions and an average of $910,000. 1. Lisa (Black Pink) The star with the highest brand media income is Black Pink’s Lisa. She was Celine’s “muse” in 2019 and became an official global ambassador in September 2020. From January 2020 to June 2021, she accumulated 2.7 billion impressions for the brand and generated an earned media value of $80.9 million. In total, Lisa shared 54 Instagram posts with Celine, averaging about 50 million impressions and $1.5 million each.
You must log in to post a comment.