Knet is buzzing about a media value ranking that BLACKPINK brings to the brand inviting them to be brand ambassadors. Although not yet confirmed, the numbers in the chart reveal many interesting surprises.
Over the past two years, BLACKPINK has been constantly invited by luxury brands to be the global face of the group, giving the group countless special offers. While BLACKPINK fans are proud of the girls’ success in both music and fashion, anti-fans expressed doubt. Even Rosé got into many false rumors just because she was so favored by the brand.
BLACKPINK is an ambassador for many big brands A chart of media value that K-Pop idols bring to brands recently shows that BLACKPINK has a very strong appeal. This unverified chart collects interaction data from social media posts related to the brand that the idol represents, in 2020. From there, brands can know what idols are wearing. How big of a profit for them. The media value chart has caused a stir among netizens. According to the information in the chart, Lisa took the top spot with 54 posts related to the Celine fashion house, gaining 2.7 billion impressions and converting the media value to $80.9 million (about VND 1860 billion). Although Jisoo has just become a global ambassador for Dior, she has been a muse of this brand for a long time. 71 posts about Jisoo and Dior attracted 2.15 billion impressions worth 64.8 million USD (about 1490 billion VND). Lisa and Jisoo are two idols who bring extremely high communication value to the brand Rosé is the only BLACKPINK member to appear twice in this chart at 3rd and 5th place. Rosé and Saint Laurent’s collaboration has 1.85 billion impressions generating a value of $56 million. (about 1288 billion VND). In addition, Rosé also ranked 5th when the global ambassador position of Tiffany & Co. brought the jewelry company 17.4 million dollars in media value (about 400 billion dong). Rosé occupies two positions in the chart Jennie of course also brought a huge profit for Chanel with $ 28.4 million (about VND 653 billion) through 27 posts. Thus, BLACKPINK has occupied the top 5 positions, the rest belongs to EXO and Gucci, G-Dragon and Chanel, Chanyeol and Prada, aespa and Givenchy and finally Irene and Prada. Jennie also brought success to Chanel If the data in this chart is true, brands, even if they have to pay the girls a good salary, still save a lot of advertising costs and earn much larger profits.
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