Khanh Hoa has the potential to build new tourism products to become ‘breakfast meals’,’ ‘snacks’ for the whole vacation and tour of tourists, in addition to the’ main course ‘that is island tourism. .
Ponagar tower seen from Cai river, Nha Trang. (Photo: Tien Minh / VNA) Khanh Hoa has long been identified as one of the major island and service tourism centers of the country, a land with a long and unique history of marine culture and history of Vietnam. Many interesting landscapes, beautiful and natural beaches are evenly distributed in the three bays of Van Phong, Cam Ranh, Nha Trang and on the islands creating its own identity. Island Tourism , becoming a brand known to visitors from far and wide. However, Khanh Hoa also has the potential to build new and equally interesting tourism products, becoming “breakfast meals”, “snacks” for the whole vacation, tourist’s visit, Next to “main course” is island tourism. Potential for community tourism Not only has many famous sights about the sea and islands, Khanh Hoa is also a place to keep many long-standing cultural traditions, unique architectural works such as the legendary Ponagar Tower with a history of thousands of years, Dien ancient citadel Khanh, famous scientific research institutions such as: Institute of Oceanography, Pasteur Institute Nha Trang – associated with memorials about the life and career of scientist Alexandre Yersin. Khanh Hoa is a culturally diverse locality with many customs and folk festivals such as: The Fisherman Festival, the Thap Ba Festival, the Raglai’s Grave Festival has been recognized as an Intangible Heritage. National level… Rural and upland areas with ethnic minorities have been preserved, preserved and brought into play almost intact with traditional costumes, activities, culinary culture, festivals, music, folk songs, folk dance and the way of producing some handicrafts have created specific cultural values. In addition, the natural ecosystem of rivers, streams, rapids and lagoons creates an interesting and wild natural landscape. Mr. Tran Viet Trung – Director of Khanh Hoa Provincial Department of Tourism affirmed that the province has favorable conditions to develop tourism in association with the community – tourism is developed on the basis of cultural values. of the community, managed, exploited and benefited by the residential community. In recent years, Khanh Hoa tourism has developed quite strongly, the number of tourists and revenue increased quite high in the period 2016-2019 when the total number of guests staying was over 23 million, of which international tourists reached 9, 55 million turns. Tourism revenue in the period 2016-2019 of Khanh Hoa increased more than 26% per year. Particularly, 2019 is the “golden age” of Khanh Hoa tourism, tourism revenue reaches 27,100 billion VND, contributing to the total product in the province (GRDP) reached over 12%. However, according to estimates, Khanh Hoa only receives about 10,000 visitors / year from the exploitation of the community based tourism, revenue from services and community tourism is estimated at only 30 billion VND / year; attract not many labors in rural areas and villages to participate in tourism services in the community. Although any local government also highly values the prospects and effectiveness of the community tourism , such as contributing to creating stable jobs for local workers and shifting leisure time to professions, opening up services for tourism development … but for a long time, districts, towns, cities the city has not had the orientation and proper investment to develop this field. It can be determined that the CBT in Khanh Hoa develops not commensurate with its potentials and advantages, lacks investment, and the tourism product is monotonous, and lacks really new and attractive products. Along with that is limited service quality, weak tourism infrastructure, insufficient and weak tourism human resources, coordination between levels, sectors and localities in tourism management and development. This area lacks coherence and uniformity; Awareness about community based tourism development is not high … Another important reason is that the investment attraction and financial support for the CBT are still limited, not meeting the requirements of this type of tourism development. New idea for community based tourism Currently, the number of tour operators in Khanh Hoa province taking visitors to the community tourism destinations is too small, only 4-5 businesses. Recently, Ms. Nguyen Thi Thu Huong, a tourist from Ward 8, Phu Nhuan District, Ho Chi Minh City, said: “My whole family has come to Nha Trang for a trip, the past few days have joined the tour to enjoy the bay. Nha Trang beach, mud bath, enjoying all kinds of fresh seafood My family wants to learn something more at sea, but I have not heard of, nor do I know a tourist destination associated with the community in the area. mountains for example. ” With the view of developing the community based tourism together with the protection of natural resources and the environment, conservation and promotion of national cultural values, Khanh Hoa is diversifying new tourism forms and products. to attract tourists and prolong the stay of tourists. The province promotes the values of rural and mountainous areas, giving priority to ecotourism, history, traditional craft villages …; build a number of policies to support community tourism development in the province. Ms. Nguyen Thi Le Thanh – Deputy Director of Khanh Hoa Tourism Department said: “We are collecting opinions from agencies, units and individuals on the content to form a number of mechanisms and policies. support the development of community tourism in the province; conduct field surveys and collect opinions of local authorities on the construction of community tourism spots in the province. ” In the short term, Khanh Hoa tourism is expected to prioritize and focus on supporting investment and development in 4 localities: Ninh Hoa town, Dien Khanh district, two mountainous districts of Khanh Vinh and Khanh Son – places where tourist destinations are located. active community calendar. Thereby, the province hopes to improve its ability to attract and well serve the needs of tourists, create highlights, a number of pilot models of community tourism in the area in the period of 2021-2025. 
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