The Whip Bull reported that on April 15, live e-commerce was in full swing. Since its launch, Xiaodiantong, the official traffic boosting tool of Kuaishou e-commerce, has helped countless merchants to rise rapidly with the help of powerful data-enabling mechanism. With the help of Xiaodiantong, Weijie, a seller, has steadily increased sales. A single video increased by 50,000 followers, opening the way for fast live broadcast to bring goods
Sister Wei’s real name is Zhang Wei. At the beginning, making short videos was just her hobby. She accidentally shot a video about cartoon mats. The explosion of this video made her 50,000 followers overnight. She has a keen sense of the Internet. When it came to the business opportunities of home textile products, the road of fast-hand live broadcast of goods began. Different from consumables, home textile products have a high customer unit price, but Zhang Wei did not give up quality in pursuit of high profits. In order to ensure the quality of the products, she set up a home textile factory, which was in short supply, and cooperated with a group of designers to buy the design in her own factory. “Only do well, even if the profit is lower.” It is Zhang Wei’s consistent insistence to use products to speak. High quality brings continuous word-of-mouth conversion. More and more repeat customers introduce relatives and friends to Wei Jie’s home textile live broadcast room. The best portrayal of the “trust economy” of Kuaishou platform. Now Zhang Wei’s factory has a stable daily shipment volume of about 20,000 orders. When the sales volume of the fast-handed shop is good, it can reach 50% of the factory’s shipment volume. The average sales volume per shipment is 500,000 yuan, and the peak sales volume has reached more than two. More than one million. It starts at 8 o’clock every night, and at least six times a week. Taking into account the older consumer groups who wake up early, Zhang Wei has added a live broadcast time from 6:00 to 10:00 in the morning. The fast pace at the end of the day is comparable to that of an Internet company. To work. In order to make the delivery of goods more stable, Zhang Wei also formed a live broadcast team of more than a dozen people, and constantly explored a more professional live delivery model. Xiaodiantong helps break through the bottleneck of increasing fans and drive ultra-high conversion “Compared with other fast-moving products, home textile products need more professional explanations, because they need to introduce fabrics, textile techniques, printing, etc., lack of language accumulation and insufficient understanding of the product, will lead to overlapping words.” Start to try live broadcast Zhang Wei, who was carrying the goods, was very nervous when facing the camera, feeling like standing in the field selling cabbage. Due to her face and the mentality of not wanting to be read jokes by others, she even blocked all her relatives and friends. After a period of training, Zhang Wei has a good grasp of hundreds of home textile products of his own. Just look at it and immediately know how to organize words. Talking about the fabric craftsmanship, where are the advantages of the product, and how to place orders on Kuaishou compared to other platforms. What are the advantages…she can talk about it. Zhang Wei, who has built self-confidence, no longer fears the eyes of others: “It is the uncle who can make money now, regardless of whether you sell cabbage or what.” With an in-depth understanding of the product, Zhang Wei’s requirements for the quality of his short videos are getting higher and higher, but this kind of high-quality videos did not bring high conversions, and the growth of fans once encountered a bottleneck, and Zhang Wei fell into confusion. At this time, she started to launch Kuaishou Xiaodiantong, and got the help of the official team-customized video ideas for the target audience, accurately delivered to the target users, and adjusted the delivery time and quantity in real time. Zhang Wei also explored the rules for creating the explosive video: grounding. At the same time, Kuaishou vermicelli was launched to promote high-quality products, Amway’s short video, and two-pronged approach to capture all kinds of user traffic. With the cooperation of Zhang Wei and the official team, the bottleneck of increasing fans has been broken. Now the number of fans of Weijie Home Textiles account has exceeded 600,000. The staff also lamented that the entire home textile industry does not have an account with such a high conversion rate as Weijie. Zhang Wei is very grateful: “Xiaodiantong has allowed some businesses with hundreds of thousands of fans like ours to grow rapidly, so that users on the platform will have more diversified choices, and those who buy from the old iron can rest assured that they will continue to put on Xiaodiantong in the future. Vermicelli.” Unswervingly take root and write a heart-warming story “There is no source of income. It is uncomfortable to reach out and ask for money from my husband. I have a stable income so that I can be hard at home.” I have run a beauty salon, sold cosmetics, and been a baby for 3 years after giving birth. The full-time mother, although family conditions are good, Zhang Wei did not choose to stay at ease all the time. When Zhang Wei first started live broadcasting, his family members strongly opposed it. It was when the children needed the company of their mothers, there was no need to take care of both the children and the live broadcasting. But the family’s negative attitude did not hinder her, “There is no way to disagree, I have been like this since I was a child, and I must do what I look for.” With the stubbornness in his bones, Zhang Wei has moved from the beauty industry to the home textile industry, from Dalian. I went to Jiangsu and started my own live streaming business. After his career stabilized, Zhang Wei took his parents and children to Jiangsu. Seeing that Zhang Wei had done a good job of delivering live broadcasts, his family no longer objected. With his family at his side, stable income, and realizing his own value, Zhang Wei’s only guilt at the moment is that he has no time to spend more time with his children. “Sometimes when I broadcast, he is already asleep. If I cough, he will get up and help me put the quilt on.” Mentioning his son Zhang Wei was both distressed and happy. There is an agreement between Zhang Wei and his son to grow up together. The son tells her, mother you work hard, and I work hard too. When I grow up and I make money, you don’t live broadcast, you can accompany me every day. Zhang Wei said silently in his heart: “Do it now, you have to do it for him too.” This kind of heart-warming story also happened between Zhang Wei and her fans. Zhang Wei’s first customer still patronizes her live broadcast room until now, just like a friend who has known her for many years, witnessing her growth along the way; during the live broadcast, fans will swipe her screen to urge her to drink water and ask her to soak her feet during the broadcast. Properly turned the live broadcast room into a warm place like home. What moved Zhang Wei the most was a small hand-embroidered purse sent by a fan in Inner Mongolia during the Dragon Boat Festival. The name of sister Wei and each employee was embroidered on it. Each person has a different color and different shape. The heart touched her extremely. In exchange for sincerity, Zhang Wei will also remember the birthdays of fans and give them gifts, “Doing business in Kuaishou is not only about making friends or making friends.” Occasionally encountering peers who are looking for faults, Zhang Wei will give the right to speak to the fans in the live broadcast room and let them compare themselves. Of course, high-quality products and sincere communication are exchanged for the old irons’ firm choice. Zhang Wei also took care of her employees as best as she could, “They treat my live broadcast room as their own home and treat me as a sister, so I can’t treat them badly.” Whenever an employee has financial difficulties, she always The first one to lend a helping hand. In winter, Zhang Wei will also send warmth to the widows and lonely old people. Perhaps this is the best interpretation of “Da Ze and help the world”. Zhang Wei said that the help of the Kuaishou team and the support of fans in the live broadcast room made her have no plans to expand to multiple platforms. “It’s hard to do it in Kuaishou. I don’t have so much energy to operate other platforms. We are not like a big brand that can do more accounts, just like raising our own children. It’s really a lot of hard work, so I think Do this number sincerely.” The high recognition of the Kuaishou platform culture and Kuaishou Xiaodiantong gave Zhang Wei more confidence in making Kuaishou live broadcast. Sister Wei wants to tell the merchants who are also working hard in Kuaishou: Since you have chosen Kuaishou, you must trust the platform and also believe that your own products are excellent. Coupled with the addition of the platform, business will always become more and more prosperous.
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