Information Times (Reporter Ye Jiayin) On June 23, Ctrip released the “Red Tourism Big Data Report for the First Half of 2021”. The data showed that the number of bookings for red tourist attractions in the first half of the year increased by more than 2 times compared with the same period last year; Seventy percent; generations born in the 1980s love to take their babies to visit red attractions; 30 percent of families choose red parent-child tours.
Ctrip released the “Red Tourism Big Data Report for the First Half of 2021”.Photo courtesy of the interviewee
Ticket bookings for the Red Scenic Area have soared
This year, the red tourism continues to heat up. The Ctrip report shows that in the first half of the year, the number of people booking red scenic spots through Ctrip increased by 208% year-on-year; compared with the first half of 2019, it also achieved a positive growth of 35%.
Fang Zeqian, an industry analyst at Ctrip Tourism Research Institute, said that with the popularization and normalization of patriotic education, red tourism has gradually entered the public eye. Especially the contemporary young groups, the proportion of participating in red tourism is gradually increasing. Narrowing the distance between red tourism and young people is one of the issues of today’s tourism companies. In the first half of the year, Ctrip led tens of millions of people to participate in red tourism through the “Travel in China Red” series of projects. Through the “Red Travel Channel”, “Traveling China Red Album”, and the output of red tourism content, the red tourism coverage has reached more than 200 million people.
Rejuvenation of the red tourism market:
The post-80s and post-90s account for 70%, and the post-00s increase by 2.5 times
The epidemic has changed people’s travel methods and habits, and red tourism has gradually become peripheral. The report shows that nearly 40% of tourists book the surrounding red tourist attractions on Ctrip. In the first half of this year, orders for surrounding red scenic spots increased by 25% over the same period in 2019.
From the perspective of the red tourism customer group, women prefer red tourism, accounting for 52%, which is 4 percentage points higher than that of men. From the perspective of the age of tourists in the red scenic area, the age of red tourism users is mainly born in the 80s and 90s, accounting for 38% and 31% respectively. Compared with the first half of 2019, the number of post-90s has increased by nearly 40%. As the patriotic enthusiasm of young people continues to rise, the number of people participating in red tourism after 00 has also increased significantly. The report shows that in the first half of the year, Ctrip placed orders for red tourist attractions after 00, an increase of about 2.5 times over the same period in 2019. In addition, the report shows that the most popular red tourist attractions for post-90s and post-00s are: Yuelu Mountain, Langya Mountain, Jinggang Mountain, Baiyangdian Lake, and Olympic Park.
At the same time, red tourism with the theme of parent-child patriotic education is becoming more and more popular. The report shows that in the first half of the first half of the red tourist attraction ticket booking group, parent-child families accounted for more than 30%, especially after 1980s with children. Data shows that in the first half of the first half of the year, the number of people born in the 1980s who took their babies to participate in red tourism was more than 4 times that of those born in the 1990s and 1.7 times more than those born in the 70s. South Lake Scenic Area, National Museum of China, Tiananmen Square, Xichang Satellite Launch Center, and Chinese People’s Revolution Military Museum are the five most popular red tourist attractions for families in the first half of the year. Among them, the Xichang Satellite Launch Center is the first batch of “red education bases” in my country, and it is also a good place for summer research and satellite launches
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