Da Nang tourism has suffered quite heavily after 2 epidemics in 2020. After the city controlled the epidemic, the tourism industry began to launch products to stimulate tourism demand and attract tourists to the locality.
Tourists visit Linh Ung Pagoda in Son Tra Peninsula (Da Nang City) on the holidays of April 30 and May 1. The long holiday during the holidays of April 30 and May 1 is an ideal time for Da Nang to bounce back after a difficult time. However, the epidemic returned with the same “pain” for Da Nang. The “crushing kick” of the translation In the past time, in order to stimulate tourism demand, Da Nang city has had many promotions and launched attractive tourism products to attract tourists. Specifically, the program “Central region – Magical heritage region” with the cooperation of the localities of Quang Nam, Da Nang, Thua Thien – Hue and Quang Binh. Along with the tourism stimulus program, there are hundreds of promotions offered by tourist sites and establishments to “entice” tourists. Specifically, during the holiday season from April 30 to May 1, Da Nang organizes a series of cultural, art and culinary events, with free tickets to the monuments. The holidays of April 30 and May 1 last 4 days (equivalent to 2020) and the Department of Tourism has expected this holiday to attract nearly 130,000 visitors. However, because there were cases of infection in the community in some provinces, it greatly affected the psychology of tourists, creating fear and cancellation of service bookings, so the total number of visitors Tourism in Da Nang is estimated at 74.6 thousand arrivals, down 42.4% compared to the pre-holiday estimate, of which mainly domestic tourists. The Department of Tourism also said that during the holiday, it is expected that the number of domestic tourists exploited by travel agencies will reach 8,000 (down 50% compared to the pre-holiday estimate). The number of visitors decreased due to the cancellation of service bookings to Da Nang during the holidays of April 30 – May 1 began to increase after the news of a community infection in Ha Nam, creating fear among residents and tourists. guest. At the same time, major events and festivals in Da Nang were also halted due to the complicated developments of the epidemic. Specifically, the Management Board of Ngu Hanh Son Monuments and Landscapes is expected to welcome about 2,000 visitors each holiday. However, before the Covid-19 wave became more and more complicated, the number of visitors to the monument decreased significantly. The same situation also happened at Sun World BaNa Hills tourist area. Accordingly, this resort is expected to welcome more than 10,000 visitors on April 30. However, due to concerns about the epidemic, many groups of tourists canceled the tour, so the number of visitors was not as high as calculated. In addition to canceling the tour, a number of hotels in Da Nang City also appear to have guests who have arrived in Da Nang but changed their plans and checked out earlier. The number of guests canceling rooms and tours in Da Nang through travel agencies decreased by 15-20% during the holidays. “Great damage”
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