Diversify the sunscreen shirt market

Although just entering the hot days, the sunscreen shirt market in Hanoi has started to be active. This year, in addition to popular products, sunscreens with UV protection are being selected by many customers.
Diverse from traditional channels …

According to the National Center for Hydrometeorological Forecasting, the UV index threshold in the summer 2021 in the cities of the North, Central and South is at the threshold of high to very high risk of harm, because Therefore, the sun protection products that are effective against UV rays will be chosen by many customers. Survey on the market in the early hot days showed that popular fashion brands in the country such as TokyoLife, Uniqlo, Fomat … all quickly launched featured sunscreen lines with many options. . For example, Uniqlo offers a collection of Parka shirts that are designed in many layers, thick and waterproof, with the price of 799 thousand VND / product; Airism jacket line with hat, mesh fabric or Cardigan round neck Supima cotton price 499 thousand VND. Sunscreen with full sizes and types for men, women, children At the TokyoLife store (Pham Van Dong street, Hanoi), the salesman said that this year, the company launched a line of UV sun protection with Hightech sun protection technology, full sizes and types for men. , women, children with a UPF 50+ sun protection rating. This type of shirt works to stop the agent that causes darkening, aging … Notably, with the price of only 390 thousand VND but maintains UV resistance after many washing times during use. Not only at big brands, the sunscreen shirt market in small shops, people’s markets has also begun to be active. Walking along the streets of Cau Giay, Thanh Xuan, … it is not difficult to see the image of shops, stalls selling sun-proof shirts. A quick survey at some stores showed that sunscreen shirts have many different prices and quality from 100 thousand VND to 1 million VND. According to shop owners, the price of this item this year increased by about 10% compared to every year, although at the beginning of the dry season, the number of customers buying has increased rapidly. Specifically, with a popular sunscreen with 1 layer or 2 layers, made from khaki, fabric or cotton, the price is from 100-200 thousand VND / unit. Sunscreens made from UV-resistant fabrics are more expensive, about 300 – 500 thousand VND. In particular, there are some sunscreen models with air-conditioning fans or strange materials that are significantly more expensive. For example, there is a sunscreen fabric s.cafe – a fabric made from coffee grounds ground into microscopic seeds and mixed with 5% fiber. Sunscreen from this fabric will have new properties such as fast drying, no unpleasant odors, and UV protection. Because of the use of strange materials, this type of sunscreen is currently priced from 900 thousand VND to 1.2 million VND / product. In addition, some other types of shirts introduced by the seller are cotton woven with high quality ceramic fiber or made from Airism technology cold elastic fabric, which is priced at 1.2 – 1.3 million VND / item. Products. Besides, sunscreen with mini fan, also known as air-conditioning sun shirt emerged from last summer, is still a product imported in many stores. According to Ms. Lan Huong – the owner of a sunscreen shop on Cau Giay Street (Hanoi), special sun-protective shirts with high value from over 1 million VND are mostly pre-ordered to import. Last summer, the heat was fierce, so these items at Huong’s shop were always out of stock. This year, she decided to import more samples to catch the dry season. Along with that, many stores have added towels, hoods, multi-function towels, masks… to serve the needs of customers. These accessories are priced from 20-100 thousand VND / product. On e-commerce sites, sunscreen products are for sale with many different prices … to e-commerce Keeping pace with the market, the e-commerce floor as well as social networks are gradually flooded with sunscreen products for sale. The special thing is that with the same design and material, the price of sun protection shirts posted on the e-commerce floors is much lower than the outside store. From only VND 50,000, buyers can own a sunscreen that advertises extremely well against UV rays. Not only that, fake sunscreen products of some big brands such as Uniqlo or TokyoLife, Canifa … are also sold at a price 2-3 times lower than the company’s price. Ms. Dao Ngoc Tuyet (Nam Tu Liem, Hanoi) shared: After ordering online a sunscreen advertised as a famous Japanese brand for only 150,000 VND, Tuyet received the shirt. cotton material, not cold fabric as above product description. According to experts, UV rays are the leading cause of wrinkles and greatly increase the risk of skin cancer. Cheap sunscreens are often sewn with a fairly thin material, which can only cover the body, but does not have the sunscreen effect as its name suggests. In particular, to prevent UV rays, the fabric with the higher the UPF index is needed, the greater the degree of protection against the negative effects of the UV rays of the garment. Therefore, every citizen needs to protect their own health through the use of suitable sun protection products when outdoors.