According to a report from Light Reading, several major US telecom operators announced in 2019 that they will jointly launch RCS messaging applications in 2020.
With the support of the new Cross Carrier Messaging Initiative (CCMI), several companies said at the end of 2019 that they will use the supplier Synchronoss Technologies to handle the technical circulation of this work. In May 2020, Synchronoss stated, “We still believe that the CCMI joint venture will launch RCS-based advanced messaging services in 2020.”
But this is not the case. “Although we cannot speak on behalf of CCMI, and did not officially announce a specific date for the launch of this service, Synchronoss is still continuing to make preparations and looking forward to helping bring RCS-based messaging services to American users.” Synchronoss recently responded to Light. Said when reading the question. Verizon’s answer is more blunt: “The owners of CCMI decided to terminate the joint venture. However, we owners are still committed to enhancing the user’s messaging service experience, including increasing the availability of RCS.” The operator in a statement Write. This development is indeed not surprising. GlobalData analyst Lynnette Luna told Light Reading: “The RCS market has been developing very slowly in the past ten years.” Lynnette Luna wrote a report on the US RCS market in June 2020 and has not been updated since. RCS first appeared more than ten years ago, when GSMA marketed the technology under the Joyn brand. They hope that operators such as Vodafone and Verizon can use RCS to create a variety of interoperable multimedia features, similar to Facebook’s WhatsApp. Although the technology has gained a certain market appeal in certain regions such as Japan, it is still unpopular in the US market. In response to Light Reading’s question, T-Mobile said: “We are committed to providing RCS interoperability and are working with other vendors to achieve this goal. T-Mobile users using Android devices can currently enjoy RCS through our network. Messaging services can also communicate with many other users around the world through RCS messaging through interoperability with Google.” In fact, since the establishment of CCMI in 2019, T-Mobile may be the only U.S. operator to speak out in terms of RCS. The operator first launched RCS in 2015 with supplier Mavenir. In 2020, T-Mobile announced that it had reached an agreement with Google to provide RCS services to its Metro by T-Mobile prepaid subscribers. Then, in March 2021, T-Mobile said that it had reached an agreement with Google that Google Messages will become the default messaging service application on all its Android devices. According to people familiar with the matter, T-Mobile’s move is aimed at eliminating mobile-specific messaging service clients, such as Samsung Message. The Google Messages application will still be connected to T-Mobile’s RCS service operated by Mavenir. Considering that T-Mobile US will account for 40% of Mavenir’s revenue in 2020, this is worth noting. “The recently announced cooperation between T-Mobile and Google is good news for the adoption of RCS and its integration as the next-generation mobile messaging service standard. By adding support for Android Message, T-Mobile does not need to rely on The updated roadmap of smartphone manufacturers has expanded the range of users and added more RCS users to its network. This is also good news for Mavenir to expand its RCS development footprint in the United States, because the three major mobile network operators are in their networks Mavenir’s RCS technology is used in the “Mavenir” said the person in charge of Mavenir’s RCS in a statement. The person in charge continued: “The major mobile network operators in the United States have completed or are completing RCS interconnection with each other and interconnection with other RCS users around the world. It is expected that RCS services from different mobile operators will be available in the future. The announcement shows that RCS has become a reality and will continue to develop.” GlobalData analyst Lynnette Luna explained that Google continues to promote the development of RCS in the United States and elsewhere in the hope that it can profit from B2C advertising. Considering the performance of such services in Japan and other countries, this is not surprising. According to Synchronoss data, Japanese consumers have an open rate of 85% of RCS messages and a click rate of 60%-which is much higher than the 0.001% click rate of users on mobile banner ads. Lynnette Luna said: “RCS is really important to Google.” She said that although the development of RCS services in the United States and other places has suffered from “the chicken or the egg problem”-that is, the operator does not support this. The service is because the customer does not use the service, and vice versa. Of course, another major development obstacle facing RCS is: iPhone maker Apple does not support RCS services, and Apple occupies nearly half of the US smartphone market. Lynnette Luna said, “This has always been the Achilles heel of RCS.” But she also said that this service may be promoted by 5G, which requires operators to deploy IMS technology, which makes RCS interoperability easier to achieve. However, Lynnette Luna does not have much hope for U.S. operators such as T-Mobile, Verizon and AT&T to vigorously promote the development of RCS. These operators are currently actively expanding their 5G networks. Indeed, AT&T did not even respond to Light Reading’s questions about the development of its RCS. C114 Communication Network Ace
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