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Fostering reading culture

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Following these achievements, the 2nd National Online Book Association – 2021 is welcomed by a large number of readers. With the message ‘Books for everyone’, the book fair takes place on the e-commerce trading floor Book365.vn, creating a space to connect publishers and publishers, providing books to readers, contributing to the development of a culture of reading in the community.
From the advantages of the 1st National Online Book Association – 2020, the technological strengths continue to be promoted in this year’s online book fair, attracting a large number of participating units. Accordingly, more than 70 domestic publishers and publishers have participated, providing more than 20,000 printed titles and e-books (an increase of nearly 15,000 titles compared to the previous year), with more than 30,000 books to serve you. reading … This is really a boost to promote readers’ habit of choosing books anytime, anywhere; creating conditions for publishers and publishers to interact with readers, opening up markets in line with the development trend of the digital economy era.

However, that is just the surface, but in depth, the online book fair also has many meanings that are not easy to count. 51% of readers buy books from localities outside Hanoi and Ho Chi Minh City; many books to readers in remote, mountainous, island areas and a large number of books are ordered in the fields of politics, science, technology … from the national online book fair last year. showed that this activity satisfies the needs of readers, filling the gaps of existing books in many localities; contribute to building knowledge sources and multiplying positive values ​​for society. In that sense, publishers and publishers need to take the initiative and further improve their professionalism in organizing online book associations in particular and selling books online in general. At the same time, the interests of readers must be put first; have an effective solution to make the online sales channel a reliable place; the book must be of quality, reasonable price and closely follow the tastes of readers. Improving the quality of online book associations as well as online sales channels is a requirement from practice. Therefore, publishers and publishers need to apply advanced and modern technology when opening e-commerce transaction sites as well as simple and suitable payment methods to facilitate all participants. family. From participating in online book associations, publishers and publishers should consider this as the process of accumulating and adding experience to improve the professionalism in digital conversion. Also through this activity to promote the brand, learn the needs and habits of readers, thereby better serving the needs of the market. On the part of readers, besides taking advantage of the advantages and benefits of technology in researching, selecting and buying books from online book associations, it is necessary to be more active in the fight against pirated and non-pirated books. have a copyright … Especially need to have a decisive attitude, not be cheap, but support the fake online book selling sites, contributing to the health of the book market. The excitement of online book associations these days is more and more affirming the right direction in planning a strategy to bring publishing activities and reading culture to digital technology. This inevitable change not only helps publishers and publishers catch up with the development of the times, but also allows books to fulfill their mission of fostering a reading culture, which is “books for everyone”.

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