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Google opens virtual tours to UNESCO world heritage sites

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Users can freely explore Mount Kilimanjaro (Tanzania), Taj Mahal (India), Yosemite National Park (California, USA) and many other world heritage sites through the new feature of Google Arts & Culture.

The main interface of the travel feature of world heritage sites. According to Google, the cultural tourism sector, which accounts for 40% of the global tourism market, is suffering a lot from the Covid-19 pandemic. The number of tourists in this group has decreased by 75% in 2020 (compared to 2019). The online search giant also cited data from the International Council of Museums (ICOM) as saying that about 90% of museums have had to close, of which 10% may never reopen. In the context of theaters, bookstores, cinemas … being temporarily closed, the revenue of content creators is also reduced by 35% in 2020 – equivalent to about $ 3.5 billion worldwide. bridge. In that context, Google has partnered with UNESCO in launching a new feature, giving users the opportunity to continue exploring places such as the French canals, the Colosseum (Italy), the top of Kilimanjaro and the mountains. Fire in Korea… Tours also include information on globally famous landmarks such as Yosemite National Park, ancient pilgrimage routes in Northern Spain or the great pyramids of Giza in Egypt. Virtual tours are expected to maintain the connection between humanity and important vestiges of world history in the context that global travel is not feasible. Through the virtual tourism service, Google and UNESCO also want to provide valuable resources for educators and schools, thereby helping the teaching of cultural and natural heritage. Virtual world heritage sites are included in the Google Arts & Culture group of cultural content, which includes tours to many major museums, augmented reality (AR) galleries… To access, users can connect to https://artsandculture.google.com/project/explore-world-heritage.

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