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Hanoi and Son La associate to develop and promote tourism products

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Chairman of the Hanoi Tourism Association Nguyen Manh Than said the association and cooperation between Hanoi-Son La tourism creates advantages for the exploitation and development of new products, attracting tourists to Son La.

Quynh Nhai lake sea. (Photo: Dinh Thuan / VNA) On April 20, the Hanoi Tourism Association in coordination with the Son La Provincial Tourism Association held a ceremony to cooperate with the development and promotion of tourism products. Son La is known for its familiar destinations such as Moc Chau, Ta Xua-Bac Me, Son La prison … and the beautiful natural landscape and cultural colors of the ethnic groups. The province is developing tourism associated with preserving national cultural identity; preserving and embellishing historical relics and landscapes; to restore traditional festivals. Son La province is assessing tourism resources, advantages and potentials of each locality, focusing on building and developing unique, different, professional tourism products, creating an important and breakthrough tourist product. break. Moc Chau tourist area is built from 5-6 standard tourist products of the region Quynh Nhai lake sea 3-4 products, Son La city 2-3 products, Bac Yen district 2 products, the rest districts 1 product. By 2025, Son La province is expected to attract 5.2 million visitors, revenue from tourism will reach VND 5,800 billion. Also by 2025, Son La will build Moc Chau tourist area into a national tourist area and Quynh Nhai lake area into a provincial tourist area. At the ceremony, the Tourism Association of Son La province and the People’s Committee of Quynh Nhai district announced the new product tour Hanoi-Son La city-Quynh Nhai-Thuan Chau. With this tour, visitors can explore Golden Forest Tourist Area, Vuon Dao Meeting Stream, Son La Prison, Quynh Nhai Lake, Pha Din Pass … In particular, Quynh Nhai Lake has the characteristics of rivers, mountains, villages on both sides, in the lake bed area there are up to 45 large and small islands. Quynh Nhai lake beach is impressed with tourist attractions such as Pa Uon bridge, Nang Han-Linh Son Thuy Tu temple cluster, Heart island, Uy Phong bay … Association President Traveling Hanoi Nguyen Manh Than said the association and cooperation between Hanoi-Son La tourism creates advantages to exploit and develop new products, to attract tourists to Son La. In the context of translation COVID-19 basically controlled, the tourism industry is stimulating demand Domestic tourism . In addition to reducing tour prices and travel services, the construction and promotion of new products will create more opportunities for tourists to choose and bring new experiences for guests. However, the locality needs to invest in infrastructure, tourism services, to create a highlight for tourists. Assessing the tourism potential of the locality, many Hanoi travel businesses also say that in order to create the attraction for tourism products, the locality needs to invest synchronously in products, accommodation facilities, and accommodation. real travel services. Currently, many infrastructure and tourism services here are not really up to standards. For districts such as Quynh Nhai, it is necessary to rely on advantages to develop adventure tourism products, sports such as paragliding, water motorbikes, kayaking, cycling, community tourism development … Head of Tourism Management Division – Department of Culture, Sports and Tourism of Son La province Bui Khac Bao said that the province determines to develop tourism into a spearhead economic sector. Besides developing new products, Son La promotes communication and promotion; promoting investment promotion for tourism development; human resource development … In particular, the construction of tourism infrastructure will be focused, in order to step by step make Son La an attractive destination. At the ceremony, tourism businesses in Hanoi and Son La signed a memorandum of cooperation to exploit and develop tourism./.

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