At some supermarkets in Ho Chi Minh City, products such as fresh chicken and clean pork have the phenomenon of ‘sold out’. These are the most popular products to enhance nutrition during the epidemic season.
In the household basket of Vietnamese people, meat is an indispensable food source, rich in protein, vitamins and minerals. On hot days, the Covid-19 epidemic continues to be stressful, pork and chicken are present in daily meals to help enhance nutrition. Consumers often prefer to buy meat products with brands and sold in modern shopping channels, meeting all conditions for preservation.
At the system of nearly 500 VinMart supermarkets/VinMart+ stores in Ho Chi Minh City, consumers are familiar with the brand of clean pork MEATDeli and fresh chicken 3F. The production capacity of these two enterprises is increasingly being improved to be able to meet both quality and quantity for the dynamic market of nearly 10 million people in the city. Food is fresh, full of nutrition, controlled by the entire process from breeding to slaughter to ensure a closed system. Ms. Mai Thu (Phu Nhuan district, Ho Chi Minh City) has just chosen to buy fresh chicken at VinMart supermarket Phan Xich Long shared: “Since the Covid-19 epidemic, I have only bought clean chicken and pork in supermarkets, packaging, clearly label the origin, feel assured about food safety and health for the whole family”. This is also the common opinion of many consumers. Therefore, MEATDeli clean meat products and 3F fresh chicken are sold out wherever they go. The manager of the meat stall at VinMart Thao Dien supermarket said: “On May 31, the purchasing power of clean pork products and fresh chicken increased by 40% compared to normal days. These two products are the most chosen by consumers compared to other meat products.” According to nutritionists, chicken meat has a healthy nutritional value with high energy and health. The excellent source of protein, the low calories and saturated fat in poultry make for a healthy side dish. Therefore, it is understandable when the consumption of cool pork and fresh chicken increases sharply, in which 3F fresh chicken is the most popular. MEATDeli clean pork and 3F fresh chicken are both produced under the fully integrated model of the 3F integrated chain (feed – farm – food). This entire closed supply chain ensures that fresh, delicious and safe meat products reach consumers. In which, the European technology clean pork processing complex meets BRC standards – the world’s leading standard for food safety. Pork after processing will be cooled and packaged with Oxy-Fresh technology at the factory to prevent bacteria from entering. To keep all the nutrients and optimal taste of meat, MEATDeli clean pork products are always stored at 0-4°C from the factory to the consumer. 3F Fresh Chicken ensures a clean source of chicken that meets the “3 nos” standard: no growth hormone, no antibiotic residues, no pathogenic microorganisms to keep the product fresh and safe throughout the shelf life. Products owned by 3F Viet Company is one of the leading domestic enterprises providing poultry products such as packaged fresh chicken and processed chicken products. 3F Viet owns a complete system, from hatcheries, hatcheries, meat farms to large-scale food processing and packaging facilities, meeting strict environmental and food safety standards. Across the VinMart/VinMart+ system of Ho Chi Minh City, MEATDeli provides nearly 30 varieties of fresh and rich pork (with 2 standard and premium lines): pork belly roll, cutlet, loin rib, st. Louis, bacon… Pork product line with convenient, time-saving solutions for housewives such as: pre-marinated fresh ground meat, pork for braised dishes, pork for stir-fry… Product line Products of Gio Cha are juicy and delicious with traditional flavors: spring rolls, banana leaf spring rolls, green chili pepper rolls…
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